Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Serums, Skin Care

Pr. Francoise Bedon Booster Excellence Serum 50ml

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Pr. Francoise Bedon Booster Excellence Serum 50ml

Professor Françoise Bedon’s Excellence Booster Serum is presented as a brightening serum with an intense and rapid action. It is formulated to correct dark spots and help even out skin tone. This treatment is indicated for targeted application, particularly on the knuckles, elbows, and knees, according to the instructions provided.

Directions for Use

Apply the serum to clean, dry skin, focusing on the affected areas. Use regularly, alone or in combination with other products in the range.

Precautions

Avoid contact with eyes. For external use only. Do not apply to irritated or broken skin. If an unusual reaction occurs, discontinue use.

165 AED

17% OFFFeatured

Tenovate Gel M.C.A Fast Action Gel 30gm

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Tenovate Gel M.C.A Fast Action Gel 30gm

Tenovate Gel is a topical skincare treatment used for certain inflammatory skin conditions. It helps reduce redness, itching, and swelling on the skin. The gel formula is light and easy to apply.

This gel absorbs quickly into the skin. It does not feel oily or sticky. It is suitable for use on areas where a lighter texture is preferred. With proper use, it helps improve skin comfort and appearance.

Tenovate Gel is for external use only. It is commonly recommended for short-term skin care under professional guidance.

25 AED

25% OFF

Oils & Moisturizer, Skin Care

Labidjanaise Carrot Lightening Body Oil 125 ml

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Labidjanaise Carrot Lightening Body Oil 125 ml

Leaves skin feeling smooth and renewed.

Brightens your skin with lasting results.

The lightening body oil L’abidjanaise Carrot is specially conceived to embellish the skin while protecting it against external attacks.

30 AED

6% OFFFeatured

Baby Oils, Eye & Lip Care, Kids & Baby Care, Make Up, Skin Care

QV Lip Balm 15gm

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QV Lip Balm 15gm

QV Lip Balm is an effective and nourishing moisturizer, specially designed to care for dry and chapped lips. It contains a rich formula that ensures moisturizing the lips and protecting them from dryness and cracks caused by harsh environmental factors.

Benefits and Features:

Moisturizes dry lips and treats cracks effectively.
Protects lips from harmful environmental factors such as wind and cold.
Light and easily absorbed formula without leaving a greasy layer.
Rich in nourishing ingredients that maintain the softness of the lips.
Gives the lips a healthy and fresh appearance.

How to use:

Gently cleanse your lips if necessary.

Apply a thin layer of moisturizer to the lips.

75 AED

13% OFFFeatured

Skin Doctor Coffee Whitening Scrub For Face & Body 500gm

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Skin Doctor Coffee Whitening Scrub For Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Coffee which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

10% OFFFeatured

Yong Chin X3 Advanced Facial Collagen Serum 30ml

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Yong Chin X3 Advanced Facial Collagen Serum 30ml

Helps lif and plump, improves wrinkles appearance.

YC X3 Advanced Facial Collagen Serum is a specially formulated serum enriched with concentrated collagen to support a youthful appearance. It delivers deep hydration, combats signs of aging, and enhances your skin’s natural radiance and smoothness with its blend of natural ingredients.

How to use:

Apply the serum to your face and gently massage it into the skin until fully absorbed. Use twice daily, morning and night, after cleansing.

45 AED

13% OFFFeatured

CeraVe Foaming Cleansing Gel 88ml

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CeraVe Foaming Cleansing Gel 88ml

Cerave foaming cleanser was developed with dermatologists to deeply cleanse, remove excess oil and refresh the skin without over-stripping it or leaving it feeling tight and dry. A gentle, foaming gel cleanser for normal to oily skin on the face and body. Specifically formulated for sensitive skin that is normal to oily and prone to discomfort and imperfections. This gently foaming gel deeply cleanses and removes oils, dirt and makeup without disrupting the protective skin barrier of the face. Suitable for normal to oily skin. Cleanses and purifies. Fragrance free, soap free and hypoallergenic. With 3 essential ceramides to protect skins natural barrier. Recommended use in conjunction with CeraVe Facial Moisturising Lotion.

65 AED

43% OFFFeatured

Lotion, Personal Care, Skin Care

Vaseline Men 72H Extra Hydration Body Lotion 200ml

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Vaseline Men 72H Extra Hydration Body Lotion 200ml

20 AED

14% OFFFeatured

Disaar Aloe Vera Gel 99% Soothing and Moisturizing Gel Oil Control 250ml

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Disaar Aloe Vera Gel 99% Soothing and Moisturizing Gel Oil Control 250ml

Disaar new improved bottle. After Sun Repairing Smoothing Moisture 99% Organic Aloe Vera Gel for face and body face moisturizer anti wrinkle cream acne scar skin care acne treatment.

30 AED

20% OFFFeatured

Creams, Skin Care, Spot Corrector

Ujooba Gold and Glow Bleach Cream

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Ujooba Gold and Glow Bleach Cream

✨ Gold Elegance for Lustrous Skin: Ujooba Gold and Glow Bleach Cream is enriched with the luxurious touch of real gold particles. Gold, celebrated for its brightening properties, graces your skin with a lustrous glow, creating an opulent canvas that reflects vitality and radiance.

🌿 Skin-Brightening Blend: Beyond the shimmer of gold, our bleach cream features a potent blend of skin-brightening elements. These carefully selected ingredients work harmoniously to reduce the appearance of dark spots, discoloration, and uneven skin tone, ensuring your complexion exudes clarity and radiance.

🌟 Golden Glow Unveiled: Ujooba Bleach Cream goes beyond traditional bleaching, offering a transformative experience. Witness the unveiling of a golden glow as the cream effectively lightens facial hair and promotes a luminous complexion, leaving your skin with a radiant, golden sheen.

💧 Hydration Infusion for Radiant Comfort: While brightening your skin, Ujooba Bleach Cream ensures a comfortable experience by infusing hydration into the process. The formula maintains your skin’s moisture balance, leaving it feeling refreshed, supple, and ready to embrace the luminous radiance that follows.

20 AED

PRODUCTS ON SALES

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5% OFFFeatured

Petal Fresh Super Foods Color Shield Acai, Vitamin C, Macadamia Oil Shampoo 335ml

Hair Care, Shampoo

Petal Fresh Pure Rosemary & Mint Volumizing Shampoo 335ml

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Petal Fresh Pure Rosemary & Mint Volumizing Shampoo 335ml

Give both your hair and spirit an extra lift with Petal Fresh® Pure Rosemary & Mint Shampoo. The body-boosting blend of Certified Organic Rosemary and Mint gently cleanses hair while adding volume from roots to tips for lush, long-lasting fullness.

Rosemary has a long and rich history in myth and beauty. Ancient Greeks believed it to have come from Aphrodite, the goddess of love and beauty. Combined with Mint, this extraordinary herb imparts natural volume and lift to thin, flat hair.

95 AED

17% OFFFeatured

Lady Diana Herbal Collection Apricot Extracted Moisturizing Scrub 170ml 12Pieces

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Lady Diana Herbal Collection Apricot Extracted Moisturizing Scrub 170ml 12Pieces

Lady Diana Blemish Control Scrub effectively eliminate dead cells, excess oil and other skin impurities without damaging natural skin texture. It remove dead skin and controls acne and pimple reoccurrence giving a radiant and clean skin.

250 AED

25% OFFFeatured

Clear Therapy CT+ Lightening Soap Carrot Oil 175g

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Clear Therapy CT+ Lightening Soap Carrot Oil 175g

Deeply cleanses the skin and eliminates impurities

Exfoliates dead cells and reveals a glowing complexion

Prepares the skin for the action of other products

The skin is soft, supple and radiant

15 AED

14% OFFFeatured

Nisa Anti-Aging Serum 30ml

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Nisa Anti-Aging Serum 30ml

30 AED

20% OFFFeatured

Trimay E.Plant Luronic Hydrating Cream 50ml

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Trimay E.Plant Luronic Hydrating Cream 50ml

Trimay E.Plant Luronic Hydrating Cream restores moisture levels, prevents dryness and eliminates tightness, restores and softens the skin, maintaining an elastic appearance and smooth texture. It has antioxidant action and prevents cell ageing.

The product soothes irritation, evens out skin tone and reduces sensitivity, helping skin cope with irritating external factors. The cream does not leave a greasy sheen and has an anti-inflammatory effect.

The product?s formula is based not on water but on aubergine extract (44%), rich in antioxidants and polyphenols. Eggplant extract protects cells from free radicals, restores the skin, has an anti-inflammatory and anti-ageing effect and prevents wrinkles.

The composition is rich in probiotics ? components that normalize the balance of microflora, inhibit the growth of harmful bacteria and increase barrier functions, thus maintaining the elasticity and firmness of the skin.

120 AED

20% OFFFeatured

Face Cream, Skin Care

Noor Herbal Beauty Cream 20gm

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Noor Herbal Beauty Cream 20gm

Noor Herbal Beauty Cream is an all-natural cream that moisturizes and nourishes skin while fighting signs of aging. It contains a unique blend of ingredients, including Argan oil, vitamin E, and jojoba oil, that work together to promote healthy, youthful-looking skin. For best results, apply the cream twice daily and enjoy a more radiant, smoother complexion.

20 AED

17% OFFFeatured

Touch Me Face Wash Foam With Carrot 100ml

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Touch Me Face Wash Foam With Carrot 100ml

25 AED

19% OFFFeatured

Face Cream, Skin Care

Carrot Magic Exclusive Whitening Face Cream with Glutathione, Carrot Oil, Hyaluronic Acid & Kojic Acid

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Carrot Magic Exclusive Whitening Face Cream with Glutathione, Carrot Oil, Hyaluronic Acid & Kojic Acid

Carrot Magic Exclusive Whitening Face Cream is a premium facial skincare formula developed to moisturize, brighten, and improve the appearance of dull and uneven-looking skin. The formula features Glutathione, Carrot Oil, Hyaluronic Acid, and Kojic Acid, combining brightening-focused ingredients with essential moisturizing care.

Glutathione and Kojic Acid are incorporated into the formula to support a brighter and more even-looking complexion, while Carrot Oil provides nourishing skin-conditioning benefits. Hyaluronic Acid helps attract and retain moisture, supporting softer, smoother, and more hydrated-looking skin.

This Hydroquinone-Free face cream is designed for regular facial skincare and helps improve the appearance of dryness, dullness, uneven tone, and dark spots while promoting a healthy, luminous-looking complexion.

Key Benefits:
• Helps brighten dull and uneven-looking skin.
• Helps improve the appearance of dark spots and discoloration.
• Formulated with Glutathione.
• Enriched with nourishing Carrot Oil.
• Contains Hyaluronic Acid for intensive hydration.
• Formulated with Kojic Acid.
• Helps maintain soft and smooth facial skin.
• Promotes a radiant and healthy-looking complexion.
• Provides moisturizing and skin-conditioning care.
• Hydroquinone-Free formula.
• Suitable for regular facial skincare.

Directions for Use:Cleanse and dry the face before application. Apply a small amount of cream evenly over the face and neck and gently massage using circular motions until completely absorbed. Use consistently as part of your skincare routine. During daytime use, apply an appropriate broad-spectrum sunscreen.

For external use only. Avoid direct contact with the eyes. Do not apply to broken or irritated skin. Patch testing before first use is recommended. Discontinue use if irritation occurs.

65 AED

24% OFFFeatured

Oils & Moisturizer, Skin Care

Carrot Glow Intense Toning Glycerin 500ml

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Carrot Glow Intense Toning Glycerin 500ml

Lightening Strength: Enhanced Strength – Healthy, radiant glow for all skin types

Carrot Glow Intense Toning Glycerin is a lightweight body treatment formulated to help visibly lighten the skin while promoting a healthy, radiant glow. Enriched with Carrot Seed Oil and brightening ingredients, it helps improve the appearance of uneven skin tone while preparing the skin to absorb your body lotion more effectively.

Its fast-absorbing formula provides an extra boost to your daily body care routine, leaving skin feeling soft, smooth, and hydrated without a heavy or greasy feel. With continued use, skin appears brighter, more even-looking, and naturally luminous

380 AED

20% OFFFeatured

Hair Care, Hair Mask, Shampoo

Every Strand Severely Damaged Hair Recovery Fortifying Conditioner 399ml

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Every Strand Severely Damaged Hair Recovery Fortifying Conditioner 399ml

Why I need it: This fortifying formula will penetrate every strand, infusing and sealing the hair with moisture, restoring hair strength, and bringing new life to severely damaged hair. 
What it is: A deep-moisturizing, fortifying conditioner for all hair types. This buttery formula with Manuka Honey, Black Castor Oil, and Shea Butter leaves hair soft, shiny, and visibly healthier.
How to use it: After shampooing, apply a generous amount of conditioner from roots to ends and gently work through hair.Leave on as long as desired. Rinse thoroughly.

60 AED

GIFT SET

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20% OFFFeatured

Bar Soap, Skin Care

Palmer’s, Skin Success, Anti-Acne, Medicated Complexion Bar 100gm

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Palmer’s, Skin Success, Anti-Acne, Medicated Complexion Bar 100gm

Palmer’s® Skin Success® Anti-Acne Medicated Complexion Bar gently purifies & detoxifies skin of surface bacteria that can clog pores and lead to acne breakouts. Skin feels instantly refreshed and with continued use is clearer, more luminous and balanced.

20 AED

14% OFFFeatured

Precious Skin Tofu Baby Face and Body Soap 80gm

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Precious Skin Tofu Baby Face and Body Soap 80gm

A gentle cleansing formula enriched with soy milk extract, aloe vera, and Vitamin B3 to deeply cleanse and nourish the skin. This cleanser helps maintain a smooth, radiant, and healthy complexion for all skin types.

Key Benefits:

Enriched with natural plant seed extracts for daily nourishment
Promotes clear, glowing, and healthy-looking skin
Helps inhibit skin inflammation and reduce irritation caused by pollution
Suitable for both face and body

30 AED

Shower Gel, Skin Care

Enchanteur Perfumed Shower Gel Alluring 250ml

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Enchanteur Perfumed Shower Gel Alluring 250ml

12 AED

11% OFFFeatured

Hair Care, Hair Cream

ActiveX Hot Oil Hair Cream Macadamia Nourishing and Repairing 1000ml

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ActiveX Hot Oil Hair Cream Macadamia Nourishing and Repairing 1000ml

Indulge in the nourishing and repairing benefits of ActiveX Hot Oil Hair Cream 1000 Ml – Macadamia. Infused with the goodness of macadamia oil, this cream deeply penetrates your hair to provide intense hydration and repair damaged strands. Experience the transformative effects as the cream restores your hair’s health, leaving it soft, silky, and lustrous. Embrace the power of ActiveX Hot Oil Hair Cream – Macadamia for nourished and revitalized hair.

40 AED

13% OFFFeatured

AR Vitamin E White Strawberry Yogurt & Hyaluronic Serum 600ml

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AR Vitamin E White Strawberry Yogurt & Hyaluronic Serum 600ml

Body serum, Feather-light texture with fast absorption will not deliver the unpleasant stickiness sensation. Combines with nourishment from Vitamin E, Yogurt and Hyaluronic acid to soften the skin and keep the skin’s moisture balance. While Strawberry naturally brighten the skin when use regularly.

65 AED

10% OFFFeatured

Silky Cool Hot Oil Wheat & Honey Deep Conditioning Hair Treatment for Dry, Damaged & Frizzy Hair 1000ml

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Silky Cool Hot Oil Wheat & Honey Deep Conditioning Hair Treatment for Dry, Damaged & Frizzy Hair 1000ml

Keep your hair Shiny & Healthy and get the hairstyle you’ve always wanted with our hot oil Hair Cream.

45 AED

7% OFFFeatured

Shower Gel, Skin Care

Gluta Gold Half Cast Lightening Shower Cream Featuring Vitamin C 1000ml

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Gluta Gold Half Cast Lightening Shower Cream Featuring Vitamin C 1000ml

65 AED

14% OFF

PrettyBe After Shave Balm For Men 400ml

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PrettyBe After Shave Balm For Men 400ml

30 AED

30% OFFFeatured

PR+ Paris Merveille Intense Carrot Dark Spot Serum for Black and Mixed-Race Skin 45ml

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PR+ Paris Merveille Intense Carrot Dark Spot Serum for Black and Mixed-Race Skin 45ml

The SOS “dark spot” concentrate from the PR+ Merveille Intense range that targets marked areas and revives the natural radiance of black and mixed-race skin.

Targets dark spots in depth • Evens skin tone • Fits into your face and body routine.

⭐ The most concentrated treatment in the range, for the areas that still resist
✨ Applied drop by drop, exactly where the spot shows
✨ Visibly faded spots in 4 weeks, 8 to 12 for older marks
✨ Blended into your body lotion, it turns daily hydration into a radiance treatment
✨ Dermatologically tested

At last, a treatment that matches the spots that resist.

Black and mixed-race skin: could your dark spots simply need a targeted concentrate?

You moisturise, you work on evening your tone every day, and yet certain areas resist: an old mark, a post-blemish shadow, a corner of the face that stays duller than the rest. It’s not a lack of care. Those areas need a targeted concentrate of actives.

The PR+ Merveille Intense Carrot Serum was designed to answer precisely that need: target, not just hydrate.

A dark spot serum formulated for black and mixed-race skin: how it works

Targeted concentration: an active-rich texture that focuses on shadow-prone areas, rather than treating the whole face the same way.
Fast absorption: a fluid texture that sinks in quickly, with no greasy film before your cream.
Deep dark spot action: a synergy of actives that works on cellular renewal to fade established marks.

Active ingredients for hyperpigmentation in black and mixed-race skin

Liquorice and carrot: a radiance synergy for deeper skin tones. Liquorice extract soothes and evens, while carrot beta-carotene restores luminosity to dull areas.
Aspergillus ferment: stimulates cellular renewal for a progressively smoother texture, more receptive to skincare.
Lactic acid: gentle micro-exfoliation that removes dead cells and preps the skin for the unifying actives.

Why this serum is different from standard skincare

A concentrated, non-sticky texture that applies before your usual cream
Targeted action on marked areas, as a complement to your routine
A formula adapted to black, dark and mixed-race skin

How to add this serum to your black or mixed-race skin routine

As a targeted treatment: apply in the evening to clean skin, before your cream or gel-cream, focusing on marked areas.

The Glow Mix: add a few drops to your dose of Merveille Carotte body lotion. The serum turns your lotion into a radiance treatment and extends its targeted action to the whole body.

Expert tip: for daily hydration, pair it with the face balm or body lotion from the same range.

210 AED

10% OFFFeatured