Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

Vitamin White Gold 24 Carat Body Lotion 450ml

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Vitamin White Gold 24 Carat Body Lotion 450ml

Vitamin White GOLD Body Milk is a complex, repairing and anti-impurity product. Its fabulous formula removes the darkest spots dramatically giving you a brown, spot-free complexion.

Application

Apply to clean, dry skin, preferably after your bath or shower. Full use of the range is recommended.

Precautions

Do not use on children under 12 years old. Store in a cool, dry place.

45 AED

8% OFFFeatured

Grace Duo Serum & Lotion

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Grace Duo Serum & Lotion

This product consist of a lotion and a serum. The lotion helps in preparing the skin for elimination of spots and rebels by giving the skin a proper exfoliation. The serum, which comes after the lotion in application, helps in clearing the stubborn stains that blurs the complexion of your toes and knees.

69 AED

15% OFFFeatured

Yoko Anti-Aging Body Lotion 400 ml.

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Highlights:

Yoko Anti-Aging Body Lotion 400 ml.

Luxurious scented body lotion with silky smooth texture, it quickly penetrates into the skin without feeling greasy. These great selected mixture of Argan oil, Jojoba oil, Vitamin B3 and Vitamin E, improve skin texture leaving your skin velvety soft, supple and younger looking skin.

Directions : Gently massage onto skin over entire body. Use daily and reapply as needed.

55 AED

10% OFFFeatured

Odeon Papaya Whitening Body Lotion 400ml

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Highlights:

Odeon Papaya Whitening Body Lotion 400ml

Its special formulation also protects your skin from harmful sun rays

Highlights

It is ideal for normal skin
Papaya Body Lotion is filled with the richness and goodness of papaya
Papaya revitalized skins to reveal and tighter skin for you

45 AED

27% OFFFeatured

Neutrogena Soothing Clear Turmeric Mask for Spot-Prone Skin 50ml

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Neutrogena Soothing Clear Turmeric Mask for Spot-Prone Skin 50ml

Rich in antioxidants that soothe stressed skin, Neutrogena’s Turmeric Mask absorbs sebum that clog pores and cause breakouts while helping to maintain essential skin hydration. This Neutrogena mask soothes and calms the skin to give you a balanced and healthy complexion. Suitable for sensitive skin prone to acne or dry skin.

Benefits and Features:

Absorbs sebum and calms stressed skin.
A non-greasy cream that does not leave a sticky feel on the skin to make you feel comfortable.
This clean, soothing mask locks in the skin’s essential moisture, and soothes skin for a healthy balance.
Enriched with skin-friendly turmeric, rich in antioxidants and soothing properties.
Suitable for acne-prone or dry skin.
Free from oils and sulfates.

How to use:

Spread an even layer on dry skin. Let the mask dry for 3 minutes. Then wash your face well with water. Use up to three times a week.

40 AED

Citrolight Lightening Soap 180g

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Citrolight Lightening Soap 180g

Deeply cleanses the skin and eliminates impurities

Exfoliates dead cells and reveals a glowing complexion

Prepares the skin for the action of other products

The skin is soft, supple and radiant

15 AED

20% OFFFeatured

Silky Cool Tutti Fruitti Mineral Bath Salt 3Kg

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Silky Cool Tutti Fruitti Mineral Bath Salt 3Kg

Silky Cool bath salts contains many beneficial minerals and nutrients that keep your skin smooth, soft and suppl. It cleanse and purify the skin improving skin’s radiance, tone and texture. Bath salts benefit not only our skin but our entire bodies – from inside out along with fighting stress.

60 AED

7% OFFFeatured

Zaron Skin Glow Therapy Moisturizing Body Lotion 500ml

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Highlights:

Zaron Skin Glow Therapy Moisturizing Body Lotion 500ml

This lightweight, water-based, nutrient-packed moisturizer, instantly infuses the skin with long-lasting moisture and protects skin from harsh environmental condition(s).

The rich, fast-absorbing, lightweight texture sinks into your skin to replenish and revive dull-looking skin. Mother of Pearl extract and Vitamin E helps to deliver long-lasting moisturization and protect skin from harsh environmental condition(s).Collagen, a powerful anti-aging ingredient reduces the appearance of fine lines and wrinkles

280 AED

13% OFFFeatured

Kenta White Moroccan Whitening, Anti-Wrinkle and Anti-Aging Cream 150gm

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Highlights:

Kenta White Moroccan Whitening, Anti-Wrinkle and Anti-Aging Cream 150gm

Kenta White Cream is a luxurious Moroccan lightening cream that brightens and evens skin tone thanks to its formula rich in natural ingredients. It contains nourishing plant extracts that help improve skin appearance and reduce pigmentation and dark spots. Additionally, the cream acts as an effective anti-wrinkle and anti-aging agent, helping to stimulate collagen production, making skin more elastic and radiant. Kenta White has a light, fast-absorbing texture, making it suitable for all skin types, including sensitive skin. With regular use, the cream helps give skin a more youthful and radiant appearance, while also protecting it from harmful environmental factors that can lead to signs of aging.

Benefits and Features:

Skin lightening and evens skin tone. It contains ingredients that work to reduce pigmentation and dark spots, giving the skin a uniform and radiant complexion.

Anti-aging. It helps reduce the appearance of wrinkles and fine lines, promoting a youthful skin appearance.

Stimulating collagen production supports skin cell renewal, increasing elasticity and reducing signs of aging.

Deep hydration maintains skin’s moisture, leaving it soft and radiant all day long.

Protects skin from external factors. Contains antioxidants that help protect skin from pollution and harmful rays.

The light, fast-absorbing formula leaves no greasy residue, making it suitable for daily use.

Suitable for all skin types. Safe for use on sensitive skin and does not cause irritation.

How to use:

Cleanse your face thoroughly with a suitable cleanser.

Gently dry your skin with a clean towel.

Apply an appropriate amount of cream to your skin and spread it in circular motions until fully absorbed.

Use twice daily, morning and evening, for best results.

35 AED

20% OFFFeatured

Creams, Skin Care, Spot Corrector

Ujooba Makhmaria Hair And Body Perfume Fragrance Cream 250ml

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Highlights:

Ujooba Makhmaria Hair And Body Perfume Fragrance Cream 250ml

Uojoba Makhmariya is a luxurious blend of cosmetic and skincare ingredients crafted from natural materials that are gentle and safe for the skin. When applied, it deeply moisturizes the skin, leaving it soft, hydrated, and fragrantly fresh. This product provides a soothing and beautiful fragrance, removing unwanted odors while offering full hydration and preventing dryness.

Key Features:

Made with natural, skin-safe ingredients.
Delivers a soft, fragrant, and long-lasting scent.
Moisturizes and protects the skin from drying out.
Full hydration and odor removal benefits.

Ingredients:
Water, Cetyl Alcohol, Stearic Acid, Glycerol Monostearate, Glycerin, Caprylic/Capric Triglyceride, Shea Butter, Almond Oil, Coconut Oil, Argan Oil, Olive Oil, Jojoba Oil, Propylene Glycol, Triethanolamine, Parfum, Aloe Vera Extract, EDTA, Sodium Hyaluronate, Tocopheryl Acetate, Phenoxyethanol, Ethylhexyl Glycerin, and Color.

Directions for Use:

Apply a small dollop (coin size) to your hands.
Rub palms together and evenly spread the cream.
Massage gently onto your body in small, circular motions until fully absorbed.

Cautions:

For external use only.
Avoid contact with eyes; if contact occurs, rinse thoroughly with water.
Discontinue use if irritation occurs.
Keep out of reach of children.
Store in a cool, dry place at room temperature.

Indulge in the gentle care and luxurious fragrance of Uojoba Makhmariya, a product designed to elevate your skincare routine.

20 AED

PRODUCTS ON SALES

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8% OFFFeatured

Bar Soap, Scrubs, Skin Care

Joji Secret Young Silky Salt Scrub Coconut & Peppermint 350gm

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Highlights:

Joji Secret Young Silky Salt Scrub Coconut & Peppermint 350gm

Awaken your senses and rejuvenate your skin with our invigorating Coconut & Peppermint Silly Salt Scrub.
This unique blend offers a tropical escape with a refreshing kick,
Designed to exfoliate, hydrate, and leave your skin with a tingling, baby-soft finish.
The combination of creamy coconut and cooling peppermint creates a luxurious experience that not only polishes away dryness
But also provides an energizing aroma to start your day right or revive your spirits.

Gentle Micro Salt Exfoliation
Invigorating Coconut & Peppermint Scent
Hydrating Formula for Baby-Soft Skin
Leaves Skin Tingling & Refreshed

How to Use:
In the shower, massage a generous amount onto wet skin in circular motions.
The peppermint will provide a cool, tingling sensation.
Rinse thoroughly to reveal incredibly smooth, refreshed, and revitalized skin.

23 AED

17% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Vibe Beauty Cream with Kiwi and Milk Extract 30gm

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Highlights:

Vibe Beauty Cream with Kiwi and Milk Extract 30gm

Vibe Beauty Cream nourishing and hydrating formula
Improves skin texture, reduce blemishes, and enhance brightness.
Promotes an even skin tone while protecting against environmental damage.
Keeps skin soft, smooth, and moisturized.
Reduces pigmentation, dark spots, and dullness.
Supports collagen production, reducing fine lines and wrinkles.
Fades acne scars and sunspots for a clearer complexion.
Shields skin from UV rays, pollution, and free radicals.

25 AED

13% OFFFeatured

Silky Cool Chamomile Foot & Body Scrub Gel 500ml

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Highlights:

Silky Cool Chamomile Foot & Body Scrub Gel 500ml

Removes black dead cells & impurities leaves your skin fresh and younger

35 AED

17% OFFFeatured

Moisturizers, Personal Care, Skin Care

Vaseline Blueseal Baby Gentle Protective Petroleum Jelly 250ml

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Vaseline Blueseal Baby Gentle Protective Petroleum Jelly 250ml

Keeps lips moisturised, preventing them from chapping

Nourish and protect baby’s skin 24 hours a day

Use it every day to keep your little one’s skin soft, smooth, and healthy

25 AED

13% OFFFeatured

Skin Doctor Orange Jam Scrub for Face & Body 200gm

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Highlights:

Skin Doctor Orange Jam Scrub for Face & Body 200gm

For smooth and gentle skin.

Skin Doctor Face and Body Orange Jam Scrub has a soft texture that glides well on the skin. Its exfoliating particles work smoothly to deeply clean and remove dirt and impurities

Hwo to use:

Get an ample amount using fingertips, gently massage on the skin in a circular motion then rinse thoroughly with water.

35 AED

10% OFFFeatured

Yong Chin Anti-wrinkle Booster Gel Vitamin Complex 17gm

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Highlights:

Yong Chin Anti-wrinkle Booster Gel Vitamin Complex 17gm

. Defy time: embrace the power of youthful resilience

YC Anti-wrinkle Booster Gel with Vitamin Complex is a specially formulated concentrated gel that helps diminish signs of aging, improves skin elasticity, and firms and tightens the skin to reduce wrinkles.
The vitamin complex contains concentrated Vitamin E, which effectively reduces wrinkles and dark spots. When used regularly after applying YC serum, it enhances brightness, smoothness, and reduces the appearance of dark spots on the skin.

How to use:

Apply gently after YC serum, massaging it into the skin for optimal absorption, focusing on specific areas of concern. Use twice daily, in the morning and at night, after cleansing.

45 AED

13% OFFFeatured

Oils & Moisturizer, Skin Care

ActiveX Face & Body Shimmer Oil Hydrating Glow Oil for ace & Body 200ml

ActiveX Face & Body Shimmer Oil Hydrating Glow Oil for Face & Body 200ml

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Highlights:

ActiveX Face & Body Shimmer Oil Hydrating Glow Oil for ace & Body 200ml

Enhance your natural glow with ActiveX Face & Body Shimmer Oil. This luxurious hydrating shimmer oil combines moisturizing ingredients with radiant light-reflecting pigments to leave your skin looking luminous, smooth, and healthy. The lightweight formula absorbs easily into the skin while adding a beautiful shimmering finish perfect for both everyday wear and special occasions.

Use it on the face, shoulders, arms, legs, and collarbones to create a glowing highlighted effect with long-lasting radiance.

Highlights

Gives skin an instant radiant shimmer glow
Lightweight formula hydrates and nourishes skin
Suitable for face, shoulders, legs, collarbones, and body
Enhances skin with a luminous, healthy-looking finish
Perfect for parties, events, vacations, and daily glow
Smooth, non-sticky texture with light-reflecting shimmer
Easy to apply and blend on skin

35 AED

22% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Veet Gold Almond Super Whitening Oil 200ml

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Highlights:

Veet Gold Almond Super Whitening Oil, 200ml

Veetgold Super Whitening Oils are specially formulated for face and body, offering a range of benefits tailored to meet your skin’s unique needs. Available in Almond, Papaya, and Carrot variants, these oils are enriched with natural extracts to deeply nourish, repair, and brighten the skin. Designed to target blemishes, uneven skin tone, and dryness, these oils promote a smoother, more radiant complexion with visible results in just 7 days. Whether you’re looking to repair damaged skin, reduce dark spots, or improve elasticity, Veetgold Super Whitening Oils provide effective solutions for daily skincare.

Key Features:

Almond Variant: Deep hydration and repair with anti-aging properties, reducing fine lines and wrinkles.

35 AED

20% OFFFeatured

Eveline Nail Therapy Maximum Nail Growth Quickener 12ml

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Highlights:

Eveline Nail Therapy Maximum Nail Growth Quickener 12ml

Restore the beauty of your nails with Eveline Professional Nail Therapy Serum for daily intensive nail care.

It features a specially designed formula to strengthen brittle, weak, and easily broken nails.

The advanced formula, enriched with silk proteins, effectively strengthens the nail structure.

This rapid nail growth booster stimulates natural nail growth and restores a healthy, natural appearance.

In just 10 days, you’ll notice a visible difference in the length, strength, and beauty of your nails.

Promotes significantly faster nail growth.
Strengthens weak, thin, and brittle nails.
Enhances nail flexibility and health.
Gives longer, healthier nails in a short period of time.
Suitable for daily use.

Ingredients:

Butyl Acetate, Ethyl Acetate, Nitrocellulose, Cellulose Acetate Butyrate, Adipic Acid/Neopentyl Glycol/Trimellitic Anhydride Copolymer, Isopropyl Alcohol, Acetyl Tributyl Citrate, Nitrocellulose, Tosylamide/Epoxy Resin, Dimethyl Urea, Acrylates Copolymer, Stearalkonium Bentonite, Adipic Acid/ Neopentyl Glycol/ Trimellitic Anhydride Copolymer, Benzotriazolyl Dodecyl p-Cresol, Citric Acid, Caprylic/Capric Triglyceride, Dipropylene Glycol Dibenzoate, Pistacia Lentiscus Gum, Citric Acid, Silk Powder, Aluminium Hydroxide, Triethoxycaprylylsilane, MEK, Methicone, Talc, CI 77891, CI 19140, CI 77491, CI 60725

40 AED

18% OFFFeatured

Hair Care, Hair Scalp Treatment, Hair Treatment, Shampoo

Skin Doctor Nourishing Argan Oil 50 ml

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Highlights:

Skin Doctor Nourishing Argan Oil 50 ml

Special blend of ingredients, helps to create soft and shiny hair leaving it in superior condition.

Skin Doctor Argan Oil gently nourishes hair, helps restore vitality and strength of damaged hair and is extremely safe for colored and chemically treated hair. It is a special blend of ingredients which help to create soft and shiny hair, leaving it in superior condition.
Argan Oil offers many benefits which are scientifically proven today. Argan oil presents an exceptional percentage of essential fatty acids, one of which is linoleic acid (omega 6, the most essential of all) ensuring functions of repair and defence of the hair.

45 AED

GIFT SET

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3% OFFFeatured

Creams, Face Wash, Gift Sets, Mask, Skin Care

BNB Bright Up Vitamin C Kit

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Highlights:

BNB Bright Up Vitamin C Kit

Your ultimate, glow-boosting 3-step routine for brighter, more radiant skin. The Vitamin C Bright Up Kit combines a Vitamin C face wash, collagen polisher, and glow-boosting face mask to cleanse, polish, and brighten your skin, giving you a refreshed and luminous complexion. This powerful trio works together to target dullness, uneven skin tone, and enhance skin smoothness for a radiant glow.

The Vitamin C Bright Up Kit is a 3-step skincare routine designed to cleanse, polish, and brighten your skin for a refreshed, radiant glow. Featuring a Vitamin C face wash, collagen polisher, and glow-boosting face mask, this kit targets dullness and uneven tone while enhancing skin smoothness and luminosity.

Best For: All skin types
The Value: A complete 3-step routine for cleansing, polishing, and brightening your skin
Includes: 1x Vitamin C Face Wash, 1x Collagen Polisher, 1x Vitamin C Glow Mask
The Feel: Refreshing, smoothing, and radiance-boosting

A simple yet effective routine that gives you an instant glow and revitalized skin with the combined benefits of Vitamin C.

145 AED

12% OFFFeatured

Conditioner, Hair Care

Difeel Growth and Curl Biotin Conditioner 355ml

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Highlights:

Difeel Growth and Curl Biotin Conditioner 355ml

Curly Hair Conditioner

Difeel Growth & Curl Biotin Infused Conditioner is formulated with Biotin and Wavemax, a plant-based active ingredient for proven long-lasting and defined curls.

Conditioner for Curly Hair

Our expertly formulated biotin infused conditioner helps promote natural, healthy hair growth while improving overall thickness.

Conditioner for Wavy Hair

This expertly crafted conditioner is formulated with Biotin, part of the vitamin B family that plays a vital role in the health of your hair. A lack of Biotin can lead to hair loss.

Curl Enhancing Conditioner

This pro-growth conditioner strengthens hair, enhances waves and curls, while encouraging healthy hair growth.

Wavy Hair Conditioner for Hair Growth

Sulfate Free – Paraben Free – Phthalate Free – Color Safe Formula
Easy Difeel Dispensing – Proudly Made in USA

HOW TO USE
For best results, use after shampooing with Difeel Growth & Curl Shampoo. After Shampooing, squeeze out excess water and apply Growth & Curl Conditioner. Gently work in and rinse thoroughly.

220 AED

5% OFFFeatured

LightenUp Plus Brightening Shea Butter Face Scrub 118ml

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Highlights:

LightenUp Plus Brightening Shea Butter Face Scrub 118ml

Awaken your senses and invigorate your skin with LightenUp Plus Brightening Shea Butter Face Scrub. Enriched with revitalizing Papaya Extract, this scrub helps eliminate dull skin and refines skin texture, thanks to the gentle polishing microbeads of refreshing Apricot Seed Powder. Nourishing Shea Butter reveals softer, glowing skin while cleansing and energizing your complexion for an instantly brighter and smoother appearance.

Directions: Apply the scrub directly on wet skin and massage in gentle circular motions. Rinse off thoroughly when done, revealing a refreshed and revitalized complexion.

Warnings: For external use only. Avoid the eye area during use to prevent any potential irritation.

Ingredients: Papaya Extract, Shea Butter

105 AED

20% OFFFeatured

Oils & Moisturizer, Skin Care

Golden Face Strong Lightening Oil

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Highlights:

Golden Face Strong Lightening Oil

Golden Face Strong Lightening Oil is a triple action body oil formulated to fade away dark spots and brighten dull skin. Fortified with essential oils, Vitamin E and UV sunscreen to protect your skin against harmful sun rays and to prevent further skin skin darkening. This lightening oil leaves your skin soft, clearer and glowing.

80 AED

13% OFFFeatured

Pretty Cowry Anti Wrinkle Retinol Carrot Serum + Vitamin A 30ml

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Highlights:

Pretty Cowry Anti Wrinkle Retinol Carrot Serum + Vitamin A 30ml

Containing Retinol a form of Vitamin A, this anti aging serum helps skin feel more elastic.

This product can help reduce breakouts and clogged pores because it contains the following ingredient: retinol. This ingredient is used for treating acne and can have a noticeable effect.

Skin tone appears more even

Helps to improve skin elasticity

35 AED

11% OFFFeatured

Fruit of the Wokali Collagen Micellar Cleansing Water Cleanses and Purifies Skin 300ml

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Highlights:

Fruit of the Wokali Collagen Micellar Cleansing Water Cleanses and Purifies Skin 300ml

FRUIT OF THE WOKALI – COLLAGEN MAKEUP CLEANSING WATER

Deeply cleanses and purifies. Cleanses pores. Removes all types of makeup from your eyes, lips, and the rest of your face. Removes waterproof and long-lasting makeup. Ensures a fresh, soft, and elastic texture thanks to its collagen component.

40 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Luna Beauty Cream 30gm

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Highlights:

Luna Beauty Cream 30gm

Our invigorating formula of LUNA Beauty Cream targets 100% of toxin for healthy looking skin, regarding deep down to decongest pores while it helps preserve skin’s essential moisture. The result? A healthy-looking complexion and skin that’s beyond soft.

25 AED

2% OFFFeatured

Pr. Francoise Bedon DRM4 Miracle Carrot Lightening Milk 500ml

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Highlights:

Pr. Francoise Bedon DRM4 Miracle Carrot Lightening Milk 500ml

Intense and very fast lightening treatment made with carrot oil. This nourishing moisturizer corrects dark spots and evens skin tone helping you find a healthier and brighter complexion.g your shiny, healthy-looking hair will no more be a far-away dream. Perfect for all hair types, this dry hair treatment uses placenta protein to nourish your dull, frizzy hair. Massage this damaged hair repair treatment after shampooing and style your hair the way you want after three minutes. A great way to repair damaged hair, this hair treatment instantly restores life and luster to dry, damaged hair. Placenta is full of rich nutrients, proteins and Hyaluronic Acid, one of Mother Nature’s richest natural moisturizers that can hold moisture for a lengthy time. The proteins and nutrients found in Placenta Extract also provide much-needed conditioning and moisture to dry, damaged and chemically treated hair. All of this results in a beautiful healthy look for your hair! Placenta Extract used in Hask products is from bovine placenta (cow), collected after the natural birthing process in its purest and most stable form of Lyophilized Powder.

295 AED

11% OFFFeatured

Lady Diana Lemon & Basil Energizing Shower Gel 1000ml

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Highlights:

Lady Diana Lemon & Basil Energizing Shower Gel Awaken Your Senses 1000ml

Jumpstart your morning routine with our lady Diana Lemon & Basil energizing shower gel, designed to awaken your senses and refresh your skin. Infused with citrus extracts, this invigorating formula provides a deep cleanse while leaving your skin soft, smooth, and revitalized. The zesty aroma will uplift your mood, making it the perfect start to any day.

40 AED

17% OFFFeatured

Jhalak Gold Beauty Cream

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Highlights:

Unveil your radiant glow with Jhalak Gold Beauty Cream!

– Nourishes and hydrates for 24 hours
– Reduces fine lines, wrinkles, and dark spots
– Evens skin tone and brightens complexion
– Soothes and calms irritated skin

Experience the opulence of gold, for a smoother, softer you

25 AED