Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Serums, Skin Care

Aichun Beauty Avocado Whitening And Brightening Face Serum 30ml

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Highlights:

Aichun Beauty Essence Anti-Wrinkles Anti-Acne Oil-Control Anti-Freckle Niacinamide10% + Zinc 1% 30ml

The new high concentration active formula effectively promotes the skin’s collagen generation , whitens , moisturizes , lightens spots , removes acnes , minimizes pores , smoothes out fine lines , enhances cuticles , repairs damaged skin and restores its hydration & brightness .
This product gently removes cuticles, unclogs pores, inhibits sebum, diminishes Inflammation and gets rid of acnes, leaving the skin brighter and more uniform. Applicable to all types of skin. Alcohol-free, Dermatologist Tested.
Accelerates skin metabolism, promotes collagen synthesis, controls oil secretion, prevents melanin generation, minimizes pores and whitens skin, leaving It hydrated and bright.
This product is a highly purified formula and has a lightweight & absorbable texture to cause no burden on skin, effectively help remove dark eye circles, lighten edema & fine lines, reduce fat deposits, resist oxidation and brighten eye contours, making eyes radiant.

35 AED

11% OFFFeatured

Biocos Advanced Therapy Lotion Rose & Milk Extracts for Severe Dryness 500ml

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Biocos Advanced Therapy Lotion Rose & Milk Extracts for Severe Dryness 500ml

Deeply Nourishes: Collagen and milk extracts intensely hydrate and revitalize, transforming dry skin into a smooth, radiant complexion.
Soothes and Calms: Infused with rose extract, this lotion gently soothes the skin, perfect for reducing redness and enhancing skin tone.
Enhanced Elasticity: Fortified with collagen, it helps increase skin’s firmness, giving you a youthful and elastic feel with every use.
Antioxidant Protection: Vitamin E fights environmental stressors, protecting skin from premature aging while maintaining its natural vibrancy.
Rapid Absorption: Non-greasy and fast-absorbing, our lotion leaves no residue, allowing for immediate dressing after application.

40 AED

11% OFFFeatured

Shower Gel, Skin Care

ActiveX Musk & Amber Exfoliating Body Wash Deep Cleansing & Gentle Body Scrub Shower Gel 1000ml

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ActiveX Musk & Amber Exfoliating Body Wash Deep Cleansing & Gentle Body Scrub Shower Gel 1000ml

Enjoy a refreshing cleansing and exfoliating experience with ActiveX Exfoliating Body Wash Musk & Amber. Specially formulated to combine effective cleansing with gentle exfoliation, it helps remove dead skin cells while washing away dirt, excess oil, and daily impurities.

The exfoliating particles help smooth rough areas such as elbows, knees, and heels, while moisturizing ingredients leave skin feeling softer and refreshed after every shower. The warm Musk & Amber fragrance provides a rich and sophisticated scent for a luxurious bathing experience. Suitable for daily use and all skin types.

Highlights

Gently exfoliates dead skin cells for smoother-feeling skin
Deep cleansing formula removes dirt, oil, and impurities
Helps improve the feel of rough and dry areas
Leaves skin feeling fresh, clean, and revitalized
Enriched with moisturizing ingredients for added softness
Luxurious Musk & Amber fragrance
Large 1000ml bottle for long-lasting use

40 AED

13% OFFFeatured

Pastil Korean Rice with Milk Body Cream 360ml

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Pastil Korean Rice with Milk Body Cream 360ml

Nourish dry skin & send your senses on an island escape with this fast-absorbing, rich & creamy, tropical body lotion. This blend restores essential hydration to skin.

The non-greasy formula absorbs quickly leaving skin feeling soft & smelling great.

This one of a kind non-greasy body lotion and daily moisturizer for skin glides on comfortably to soothe skin without stickiness.

35 AED

10% OFFFeatured

Viva White Whitening Body Lotion 250ml

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Viva White Whitening Body Lotion 250ml

This Daily Protective Milk is a multi-function complexion unifier that unifies, corrects, protects, illuminates and hydrates your complexion in a single step. Your skin is radiant and unified while being protected against the premature signs of aging. Its formula including ISO White has been specially designed to respect the nature of African skin and adapt to their cosmetic needs.

This multi-function whitening body care unifies, corrects, protects, brightens and hydrates your skin in one step. Your skin is radiant and unified while being protected against premature signs of aging. Its formula includes the Opta White active and has been specially designed and adapted to meet the nature of African skins and their cosmetic needs.

45 AED

14% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Ambar Beauty Cream With 2 Free Serums

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Highlights:

Ambar Beauty Cream With 2 Free Serums

Boost hydration, nourishment & revitalize damaged skin
Diminishes acne, impurities, dark circles, spots, blemishes & freckles
Improves firmness & eliminates pollution from the skin
Protects the skin from harmful sun’s rays & combats free radicals
Fixes dullness to provide skin a radiant moisturized glow

30 AED

13% OFFFeatured

Lait Amino Glow Glutathione Injection + Kojic Body Lotion 500ml

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Highlights:

Lait Amino Glow Glutathione Injection + Kojic Body Lotion 500ml

Amino Glow injection super whitening body lotion uniquely combines super active whitening agents (glutathione and kojic acid) to effectively eliminate skin hyperpigmentation faster, keep your skin moisturised all day long while keeping dryness at bay.

Reveal a radiant, even-toned complexion with Amino Glow Injection Super Whitening Body Lotion, a 500 ml powerhouse expertly formulated to deliver visible results in hydration, luminosity, and pigmentation correction. Packed with 200,000 mg glutathione—a potent antioxidant—and kojic acid, this lotion works faster than typical brighteners to reduce melanin formation and fade stubborn dark patches.

Its lightweight, fast-absorbing texture ensures deep hydration without greasiness, while the built-in broad-spectrum SPF 50 protects against UV damage and maintains brightening results. Whether used on the face, body, or sensitive areas prone to darkening, it delivers fuller coverage and moisture that lasts all day.

Benefits
Supercharged skin whitening: High-level glutathione and kojic acid combo works to lighten skin and reduce pigmentation faster
Brightness with defense: SPF 50 protects against sun-induced dark spots, preserving your glow
Long-lasting hydration: Emollient-rich yet non-greasy formula keeps skin smooth and elastic throughout the day
Even skin tone & clarity: Helps eliminate hyperpigmentation and dark patches on elbows, knees, and underarms
Safe for daily use: Formulated for everyday application, supporting consistent care routines

How to Use
Apply generously on clean, dry skin after showering.
Massage gently until fully absorbed.
Use daily, morning and night.
Reapply sunscreen during the day to protect brightened skin.

175 AED

20% OFFFeatured

Jhalak Whitening Beauty Serum

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Highlights:

Jhalak Whitening Beauty Serum

Jhalak Whitening Beauty Serum is a revolutionary formula designed to transform your skin, providing a brighter, more youthful complexion. It features an ultra-concentrated formula that delivers remarkable results, resulting in a noticeable improvement in skin tone. The serum effectively lightens and brightens the complexion, resulting in a more luminous and even complexion. It also helps restore skin’s natural equilibrium, smoothing away dry lines and wrinkles, and actively fades dark spots for a more uniform and blemish-free complexion.

The serum is enriched with 100% natural botanical extracts that work in harmony with your skin. It effectively eliminates pigmented cells from surfacing, contributing to a more flawless and radiant appearance. The serum is powered by the exclusive power of the Beauty Icon, ensuring maximum energizing, nourishing, and skin-strengthening effects. Experience the transformation with Jhalak Whitening Beauty Serum and unlock your skin’s full potential.

20 AED

10% OFFFeatured

Aichun Beauty Face Serum Soothes Moisturizing Anti-Acne Repair Facial Skin Care 30ml

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Highlights:

Aichun Beauty Face Serum Soothes Moisturizing Anti-Acne Repair Facial Skin Care 30ml

ich in Hemp seed extract and sodium hyaluronate. It gently and effectively resists inflammation, calms the skin. Resists aging and oxidation, lightens speckles, and dispels acne Its active formula effectively promotes protein production. Replenishes moisture, and shrinks pores, leaving the skin nicely hydrated and bright. After facial cleansing, apply proper amount of this product to the face and gently massage until absorption. Once daily use is recommended.

45 AED

8% OFFFeatured

Cococare Cocoa Butter Cream for Hand & Body 425gm

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Highlights:

Cococare Cocoa Butter Cream for Hand & Body 110gm

Formula enriched with natural cocoa butter for hands and body from Coco Care.

High hydration for dry and rough areas for smooth skin.

Ideal for use on wrinkles and stretch marks.

Helps protect the skin from the negative effects of the environment with daily use.

With a pleasant, non-greasy scent that gives you super softness.

*Note: Product image may vary by version.

120 AED

PRODUCTS ON SALES

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7% OFFFeatured

Serums, Skin Care

Tomatine Brightening Serum 30ml

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Tomatine Brightening Serum 30ml

Our Tomatine Brightening Serum With Potent Anti-Aging Lycopene,

Reduces the signs of aging with the fading power of Ultimate Tomatine Serum. Concentrated Lycopene Complex visibly restores radiance and improves skin tone, clarity, and firmness. Protects skin from environmental assaults.

Directions:

Apply on dry skin, preferably at night. Use a minimum SPF 30 every morning to maintain an even skin tone and prevent further skin discoloration.

130 AED

22% OFF

Caro light Carrot Oil Clarifying Lotion 500ml

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Highlights:

Caro light Carrot Oil Clarifying Lotion 500ml

Caro Light Beauty Lotion 500 ml is a luxurious, nourishing lotion that helps to improve your skin’s overall appearance. It contains a blend of B-carotene, vitamins A and E, which work together to make your skin look brighter, softer, and more supple. This luxurious lotion also helps to protect your skin from environmental damage and keep it looking healthy and youthful. It will leave your skin feeling refreshed and renewed, with a luxurious satin-smooth finish.

35 AED

13% OFFFeatured

AR Vitamin E Hya Intensive Cream Sachet 100gm

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AR Vitamin E Hya Intensive Cream Sachet 100gm

AR Vitamin E Hya Intensive Whitening Cream, a luxurious body cream enriched with the goodness of Vitamin E and Hyaluronic Acid, designed to nourish and revitalize your skin deeply. Infused with potent ingredients, this cream works tirelessly to replenish moisture, leaving your skin feeling hydrated, supple, and visibly radiant.

35 AED

25% OFFFeatured

Goree Avocado & Aloe Vera Whitening Soap SPF30 With Lycopene 85gm

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Goree Avocado & Aloe Vera Whitening Soap SPF30 With Lycopene 85gm

Goree Avocado & Aloe Vera Whitening Soap SPF30 With Lycopene 85gmTransform your bathing experience with Goree Whitening Soap With Lycopene. This soap is specially crafted to whiten and nourish your skin while you sleep, providing a range of benefits for a healthier complexion. Enriched with Vitamin B3, it boosts cellular energy to enhance the skin’s renewal process, promoting the regeneration of skin cells. Whether you have normal, sensitive, or pigmented problem skin, Goree Whitening Soap offers a pinkish look and rejuvenates your skin with each use.

15 AED

11% OFFFeatured

Yong Chin Milk Protein Serum Cream Body Desserts 250gm

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Highlights:

Yong Chin Milk Protein Serum Cream Body Desserts 250gm

Deeply moisturizing body cream enriched with milk protein for skin rejuvenation.

YC Milk Protein Body Serum Cream is a specially formulated cream enriched with concentrated milk protein and natural oils, designed to provide your skin with a soft and moisturized feel. This unique blend of ingredients helps to restore your skin’s freshness and vitality while maintaining its natural moisture balance and promoting skin whitening.
Key Benefits:
1. Soft and Moisturized Skin: YC Milk Protein Body Serum Cream imparts a soft and moisturized texture, ensuring your skin feels velvety and well-hydrated.
2. Milk Protein Enriched: Concentrated milk protein and natural oils work together to rejuvenate your skin, leaving it fresh and revitalized.
3. Natural Moisture Balance: This cream helps maintain your skin’s natural moisture balance, keeping it supple and healthy.
4. Skin Whitening: Experience the benefits of skin whitening, promoting a brighter and more radiant complexion.
Indulge in the nourishing qualities of YC Milk Protein Body Serum Cream for skin that feels soft, fresh, and beautifully balanced. This cream is your key to a more revitalized and luminous appearance.

40 AED

10% OFFFeatured

Silky Cool Honey Facial Mud Mask 500ml

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Highlights:

Silky Cool Honey Facial Mud Mask 500ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

45 AED

17% OFFFeatured

Mega Growth Profectiv No Lye Relaxer Regular Strength 6 Packs

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Mega Growth Profectiv No Lye Relaxer Regular Strength 6 Packs

Profectiv Mega Growth Anti Damage No Lye Relaxer Regular Strength. Unique relaxing cream with an advanced reinforced and protective formula. Contains an ultimate protective blend of natural oils and strengthening proteins at every stage, strengthening hair to protect against breakage, thick ends and dryness.

55 AED

20% OFFFeatured

Body Butter Mild Lightening Glow Body Lotion With Coconut, Vanilla

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Highlights:

Body Butter Mild Lightening Glow Body Lotion With Coconut, Vanilla

This is a rich, creamy lotion that moisturizes and hydrates deeply while providing a mild skin-brightening effect to promote an even, radiant glow. It uses moisturizing ingredients like coconut butter to nourish the skin and gentle lightening agents to help reduce the look of dark spots and dullness, making skin soft, smooth, and luminous.

Hydration: The creamy body butter formula deeply moisturizes and nourishes the skin, leaving it soft and smooth.
Glow: It is designed to impart a healthy, radiant glow.
Mild lightening: Includes gentle lightening agents that work over time to fade mild discoloration and improve skin tone, making it suitable for daily use.
Key ingredients: Features moisturizing ingredients like coconut butter, as well as vanilla, glutathione and other brightening agents that leave skin supple and healthy

120 AED

10% OFFFeatured

Washami Argan Oil Shower Gel Whitening Moisturizing 1000ml

Shower Gel, Skin Care

Washami Argan Oil Shower Gel Whitening Moisturizing 1000ml

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Highlights:

Washami Argan Oil Shower Gel Whitening Moisturizing 1000ml

ARGAN OIL Clean and moisturize the skin effectively; nourish the skin deeply; supply water for the skin; provide double moisturizing effects for skin; make the skin moist, clean, soft and smooth.

Safety Information

For external use only. Avoid contact with eyes. if this happens, rinse eyes with abundant water. Store in a dry place. Keep out of reach of children.

45 AED

3% OFFFeatured

Topicrem Mela Unifying Ultra-Moisturizing Milk 200ml

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Highlights:

Topicrem Mela Unifying Ultra-Moisturizing Milk 200ml

Immerse your skin in the luxurious care of Topicrem Mela Unifying Ultra-Moisturizing Milk, a sublime 200ml formulation designed specifically for those seeking to address uneven skin tone and dehydration. This velvety milk glides effortlessly over the skin, enveloping it in a cocoon of nourishing hydration. Its delicate, subtle fragrance is a testament to its elegant formulation, ensuring a sensory experience with every application. Enriched with the brightening power of niacinamide, it works diligently to refine and unify your skin tone, revealing a more radiant complexion.

Thanks to the inclusion of glycerin, this ultra-moisturizing milk deeply quenches your skin, providing immediate relief from dryness while enhancing its natural barrier over time. Additionally, the presence of vitamin E delivers potent antioxidant protection, helping to shield your skin from environmental aggressors. The result is skin that feels irresistibly soft, smooth, and luminous. With regular use, you can expect a visibly more even skin tone and a boost in overall skin health. Allow yourself to indulge in the daily ritual of applying this exquisite milk, knowing it is crafted to elevate your skincare routine with grace and efficacy.

165 AED

GIFT SET

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13% OFFFeatured

Creams, Skin Care

Eveline Protective Hand Cream Raspberry Coriander 50ml

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Highlights:

Eveline Protective Hand Cream Raspberry Coriander 50ml

This hand cream is specially formulated for dry hands skin.
It intensely soothes and moisturizes the hands, deeply rejuvenates and nourishes the skin, and acts as a protective shield against harmful external factors.
It contains coriander extract which has antioxidant properties.
Extracted from Scandinavian berries that visibly smooth skin.
It contains allantoin, which treats irritation and moisturizes the skin, and shea butter, which speeds up the process of skin renewal.

The perfect cream to protect, nourish and moisturize your hands from Eleven.

65 AED

9% OFFFeatured

Vaseline Deep Cleanse Milk Nutrient Shampoo 650ml

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Highlights:

Vaseline Deep Cleanse Milk Nutrient Shampoo 650ml

32 AED

13% OFFFeatured

Hair Care, Hair Treatment

Mielle Rosemary Mint Pomade-to-Oil Scalp & Hair Quencher 142gm

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Highlights:

Mielle Rosemary Mint Pomade-to-Oil Scalp & Hair Quencher 142gm

Mielle’s Rosemary Mint Pomade-to-Oil Scalp & Hair Quencher is a conditioning hairdress that transforms from a pomade to an oil. It quenches the scalp, moisturizes dry, thirsty hair, and helps protect against dryness. This hairdress smoothes flyaways and adds shine for soft, manageable hair. For curly, thermally straightened and protective styles.

Key Benefits:

Transforms from pomade to an oil…easy to apply to hair

Adds moisture and protects against dryness

Increases softness and manageability

Adds shine to dull tresses and smooths fly-aways

Conditions and nourishes

Supports Longer, Healthier Hair

NO parabens, sulfates, paraffins, mineral oil, or DEA

5 oz | Great for curly hair, thermally straightened and protective styles

Key Benefits:

Lightweight formula

Infused with biotin

Use daily for twist-outs, braid-outs, and wash-and-go styles

65 AED

25% OFFFeatured

Papaya Clear Clarifying Lightening Lotion 200ml

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Highlights:

Papaya Clear Clarifying Lightening Lotion 200ml

Papaya Clear illuminating clarifying milk is the ultimate treatment designed to safely maintain and unify your complexion. It will help you to effectively clarify pigmentation spots, and most of the time to eliminate them, while harmoniously regulating the skin tone. With each application, your skin is softer, more even and your complexion brighter.

30 AED

17% OFFFeatured

Dr Rashel Hyaluronic Acid Essence Instant Hydration Spray 160ml

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Highlights:

Dr Rashel Hyaluronic Acid Essence Instant Hydration Spray 160ml

Mild Skin-friendly

Instantly hydrates, softening and soothing skin

A refreshing, light spray

Benefits:

It is a refreshing light spray infused with Hyaluronic Acid.

lightly moisturizes the skin without clogging pores or leaving an oily residue.

creates a hydrating, antioxidant shield over skin to help reduce fine dryness lines and prevent the signs of aging.

energizes skin cells and enhances radiance

Skincare tip:

Suitable for use as a makeup setting spray or for freshening throughout the day, also men can use it as a natural clean aftershave.

How to use :

Hold upright; do not shake, as needed, Hold six inches from face or neck or anywhere of the body and spray in a circular motion. Spray onto the skin and Leave it on for 2-3 minutes, and then gently rubbed.

Warning：

For external use only, keep it in a dry and cool place, avoid direct contact with eyes, if contact occurs, rinse well with water, If irritation occurs, discontinue use. Keep it out of reach of children.

25 AED

5% OFFFeatured