Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Skin Care

White Express Brightening Soap 200gm

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White Express Brightening Soap 200gm

Discover the secret to a fairer and more luminous complexion with the White Express Gold Soap Exfoliant Soap. Immerse yourself in a pampering skincare routine that incorporates this exceptional soap. Formulated with specialized exfoliating agents, it gently buffs away dullness, revealing the youthful glow hidden beneath.

By effectively removing impurities and dead skin cells, this soap helps refine your skin’s texture, leaving it feeling renewed and revitalized. Unveil a more radiant you with the power of the White Express Gold Soap.

20 AED

11% OFFFeatured

Fruit Of The Wokali Vitamin C Hydration Gel Facial Toner 180ml

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Fruit Of The Wokali Vitamin C Hydration Gel Facial Toner 180ml

FRUIT OF THE WOKALI DEEP HYDRATING FACIAL TONER A pure cleansing water that soothes and nourishes sensitive skin while gently cleansing and removing impurities and makeup without irritation. A gel-form toner containing hyaluronic acid and vitamin C refines the appearance of pores for a healthy complexion.

40 AED

6% OFFFeatured

CeraVe Moisturizing Cream Daily Face and Body 453gm

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CeraVe Moisturizing Cream Daily Face and Body 453gm

The delightfully invigorating Peach Blossom scent is light, fruity, and both gentle and reviving to help you feel and smell fresh all day long.
All day freshness, skin friendly scent
Gynecologist & Dermatologist tested, hypoallergenic, pH balanced, and formulated with vitamin E for delicate, smooth skin
No dyes, parabens or MIT preservatives
Available in 3 Scentsitive Scents: Peach Blossom, White Jasmine, and Spring Lilac

75 AED

22% OFFFeatured

Dhin Dhin Cleansing Foam facial wash 175ml

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Dhin Dhin Cleansing Foam facial wash 175ml

Dhiin Dhiin Cleansing Foam facial wash helps to reduce dark spots and uneven skin tone. It contains natural ingredients and vitamin C. Suitable for all skin types

35 AED

17% OFFFeatured

Face Fresh Beauty Serum 10ml

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Face Fresh Beauty Serum 10ml

Face Fresh Beauty Serum is a skin care product designed to be applied to the face and neck to improve the appearance and health of the skin. It is made with a variety of active ingredients that are meant to address specific skin concerns, such as fine lines, uneven skin tone, and dryness. There is an instant whitening formula in Face Fresh Beauty Serum that gives you acne-free bright skin within a few days. This serum is lightweight and easily absorbed, used as a targeted treatment to address specific skin concerns.

Glutathione is also an ingredient in Face Fresh Beauty Serum, acting as a sunblock and protecting you from sun tanning and ultraviolet rays to make you look fresh and beautiful for a long time.

How to Use It: Begin by cleansing your face with a Face Fresh Fairness Face Wash. This will remove any dirt or oils that may be present on your skin. Once your face is clean, take a small amount of Face Fresh Beauty Serum and apply it to your face and neck. You can do this using your fingertips or a cotton pad. Allow it to absorb into your skin for a few minutes before applying any other products or makeup.

25 AED

14% OFFFeatured

Silky Cool Pomegranate Facial Mud Mask 300ml

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Silky Cool Pomegranate Facial Mud Mask 300ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

30 AED

17% OFFFeatured

Yoko Yogurt Facial Foam 100 ml.

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Yoko Yogurt Facial Foam 100ml.

Facial cleansing foam with yogurt ingredients. Helps provide moisture to the skin. Makes the skin bright and radiant And provides softness in cleaning the skin.

How to use:

Squeeze foam mixed with a little water, gently massage all over the face, rinse with clean water.

25 AED

18% OFFFeatured

Bioskin Lightening Body Lotion 500ml

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Bioskin Lightening Body Lotion 500ml

Bioskin Body Lotion moisturizes and lightens your skin gradually. The pomegranate extracts it contains enhance its protective action thanks to the antioxidant properties of the pomegranate. Your skin regains firmness, softness and radiance.

45 AED

10% OFFFeatured

ODEON Strawberry Aloe Vera Face and Body Scrub 100ml

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ODEON Strawberry Aloe Vera Face and Body Scrub 100ml

DETAN SCRUB Experience the magic of our exfoliating scrub a potent tan removal scrub enriched with the goodness of strawberries This detan scrub effectively revitalizes helping to brighten your skin and restore your natural radiance

ANTIOXIDANT DEFENCE Our detan body scrub combines the powerful antioxidants of strawberries and aloe vera to shield your skin against environmental stressors effectively fighting premature aging and promoting a vibrant youthful appearance

NOURISHING STRAWBERRY EXTRACTS Indulge in the rejuvenating benefits of our strawberry body scrub enriched with real strawberry extracts This rich source of vitamins and antioxidants nourishes and revitalizes your skin unveiling a radiant and healthy glow

SOOTHING ALOE VERA The soothing effects of aloe vera in our detan bathing scrub provides relief to irritated skin making it an ideal body scrub for postsun exposure care

EXQUISITE EXFOLIATION Experience the rejuvenating power of our exfoliating body scrub the Strawberry Aloe Vera Scrub Enriched with fine natural Walnut exfoliating particles it delicately buffs away dead skin cells unveiling a smoother more radiant complexion

EVEN SKIN TONE Embrace the transformative effects of our strawberry body scrub where the natural AHA alphahydroxy acids in strawberries works to harmonize skin tone diminishing the visibility of dark spots and blemishes for a more balanced complexion

45 AED

25% OFFFeatured

Double Dose Ultra Whitening Molato Glow Face & Body Serum 100ml

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Double Dose Ultra Whitening Molato Glow Face & Body Serum 100ml

Product Features:

Brightens and helps improve the appearance of skin tone
Moisturizes and helps maintain soft, smooth skin
Enriched with botanical and fruit-inspired ingredients
With Vitamin C and natural-inspired skincare ingredients
Helps leave skin looking fresh, smooth and radiant
Suitable for face and body
Easy-to-apply, fast-absorbing formula
Ideal for everyday skincare routines

45 AED

PRODUCTS ON SALES

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17% OFFFeatured

Hair Care, Hair Oil

Pastil Natural Organic Jasmmine Hair Oil 65ml

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Pastil Natural Organic Jasmmine Hair Oil 65ml

Regular use helps to strengthen the hair and maintains its silky shine for longer.

It can rapidly supply nutrition to hair, moisten hair cores, repair damaged hair thoroughly, improve dry hair, and keep hair as bright and soft as hot-oiled.

It can easily smoothen turn up hair and mess up hair, prevent static electricity, and keep hair charming, shiny and moist for a long time.

25 AED

13% OFFFeatured

Fruit Of The Wokali Sunscreen SPF60 Sensitive Skin 100ml

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Fruit Of The Wokali Sunscreen SPF90 Sensitive Skin 100ml

Fruit of the wokali sunscreen cream SPF90 for sun-sensitive and tanned skin. The balanced UVA/UVB filter system protects skin immediately and reliably against sunburn and premature skin aging caused by sunlight. It prevents the appearance of pigmentation spots, guarantees long-lasting protection of skin cells, and intensely moisturizes.

35 AED

13% OFFFeatured

Hair Care, Hair Oil, Hair Scalp Treatment, Kids & Baby Care

Aussie Miracle Curls Refresher Spray Gel 170ml

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Aussie Miracle Curls Refresher Spray Gel 170ml

HOLD THE CURL. So you were blessed with coils, but also the frizz that comes with them? No worries! Tame your mane, not your style, with Aussie Miracle Curls Curl Refresher Spray Gel. Silicone free and infused with coconut and jojoba oil, this spray gel holds your curls in place while eliminating frizz for that bounce, definition and oo-la-la-ness your locks deserve.

65 AED

18% OFFFeatured

Conditioner, Shampoo, Hair Care

Olive Babies 3 in 1 Conditioning Shampoo & Body Wash 414ml

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Olive Babies 3 in 1 Conditioning Shampoo & Body Wash 414ml

Bath time is always a nurturing moment when you use Olive Babies 3 in 1 Conditioning Shampoo & Wash. A hypoallergenic, sulfate-free and tear free formula that gently cleanses your little one’s delicate skin and hair. Derived from olive oil, aloe vera and oatmeal to help your baby’s skin and hair stay soft and healthy

45 AED

25% OFFFeatured

Lab White Atom Whitening Tomato Soap 160gm

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Lab White Atom Whitening Tomato Soap 160gm

This beauty bar soap is made from refined essential oils extracted from the best selected plants. It effectively removes pigment spots, dark spots and acne blemishes which will help lightening and balancing skin colour. it heals previous damaged skin cells by exfoliating whilst rejuvenating the growth of new skin leaving it fairer, fresher in better complexion.

The main extract from tomatoes
Tomatoes contain lycopene. which is an antioxidant, Antioxidants help reduce the wrinkles of aging and nourish the skin to be fresh and moist. It also contains high levels of vitamin A, vitamin K, and vitamin C.

Direction for use:

Use for face and body, morning and evening, on a daily basis.
Apply soap to the entire body, gently massage and enjoy the pure delight of our essential oil bath sensation

15 AED

20% OFFFeatured

Fragrances, Personal Care, Sensitive Areas, Women

Alattar Bikini Spray Sensitive Area Spray Brightening And Moisturizing Refreshing Feelings 48H 200ml

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Alattar Bikini Spray Sensitive Area Spray Brightening And Moisturizing Refreshing Feelings 48H 200ml

40 AED

10% OFFFeatured

Precious Skin Alpha Arbutin 3 Plus Underarm Cream 50gm

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Precious Skin Alpha Arbutin 3 Plus Underarm Cream 50gm

Alpha Arbutin 3 Plus Underarm Cream is a targeted treatment designed to lighten the underarm area and reduce dark spots. It contains a blend of effective ingredients that work to minimize pigmentation and even out skin tone in this sensitive area. The cream also hydrates the skin, leaving it soft and providing a natural, flawless glow.

Benefits:

Helps lighten the underarm area and even out skin tone.
Reduces pigmentation and dark spots.
Hydrates the skin, leaving it smooth.
Enhances skin radiance, giving it a natural, healthy appearance.
Suitable for daily use and all skin types.

How to Use:
Apply an appropriate amount of the cream to clean, dry underarm areas and gently massage until fully absorbed. Use daily for the best results.

45 AED

8% OFFFeatured

Hair Care, Hair Serums

iCan London Shea Butter Super Shine Silky Hair 250ml

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iCan London Shea Butter Super Shine Silky Hair 250ml

Bring out the natural brilliance of your hair with Ican London Shea Butter Super Shine Silky Hair. This lightweight, non-tacky formula is infused with nourishing shea butter, designed to deliver intense shine while keeping hair soft, smooth, and manageable.

Perfect for achieving sleek, frizz-free styles, this shine-enhancing solution also helps reduce breakage and split ends, promoting healthier-looking hair over time. Whether you’re straightening, styling, or just want that glossy finish, this product is suitable for all hair types.

Key Features:

Infused with shea butter for intense nourishment and shine
Ideal for sleek, smooth hairstyles
Helps reduce breakage and split ends
Lightweight and non-greasy formula
Suitable for all hair types

Size: 250 ml / 8.4 fl oz

Perfect for: Anyone seeking a radiant, polished look without weighing down their hair.

55 AED

17% OFFFeatured

Deodorants & Antiperspirants, Fragrances

Silka Green Papaya Whitening Deodorant 40ml

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Silka Green Papaya Whitening Deodorant 40ml

Stay fresh and confident all day with Silka Green Papaya Whitening Deodorant

Enriched with the natural brightening properties of green papaya

This deodorant helps to lighten underarm skin while keeping it smooth and soft

Its gentle formula controls odor and absorbs moisture effectively, giving you long-lasting freshness without irritation

Ideal for daily use, it helps maintain healthy, glowing underarms while protecting you from sweat and unwanted odor

With Silka Green Papaya Whitening Deodorant, enjoy the perfect combination of skin care and freshness, leaving your underarms feeling nourished, revitalized, and visibly brighter with every use

25 AED

25% OFFFeatured

Double Dose Ultra Whitening Molato Lotion 5 Days Action 500ml

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Double Dose Ultra Whitening Molato Lotion 5 Days Action 500ml

45 AED

GIFT SET

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14% OFFFeatured

Oils & Moisturizer, Skin Care

Pure White Gold Glowing Lightening Oil 100ml

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Pure White Gold Glowing Lightening Oil 100ml

Pure White Gold Glowing Lightening Oil Pure White Gold Glowing is concentrated with 6 precious vegetal oils {Argan, Macadamia, Hazelnut, Carrot, Sweet Almond and Camellia} combines active ingredients enriched with plant extracts and antioxidant properties of vitamin E. To Brighten your body

Pure white Precious maxi tone oil very strong oil that helps clears all appearance of spot therefore giving you a spotless and flawless skin.It naturally lighten dark spot.

30 AED

8% OFFFeatured

Oils & Moisturizer, Skin Care

Double Dose Ultra Whitening Molato Body Oil Carrot 3X Action 300ml

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Double Dose Ultra Whitening Molato Body Oil Carrot 3X Action 300ml

55 AED

8% OFFFeatured

Skin Doctor Coffee Volumizing Shampoo 500ml

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Skin Doctor Coffee Volumizing Shampoo 500ml

Vegan formula without sulfate and paraben for volumizing and energizing for weak thin hair.

Skin Doctor Coffee Volumizing Shampoo rich in antioxidants helps cleanse to eliminate natural oil and impurities that weigh down the hair. It infuses moisture to repair damage while energizing the hair to reduce breakage and volumize the strands.
Ultimate damage repair, volumizing and energizing for weak thin hair.

How to use

Apply generous amount of shampoo on wet hair. Massage gently the hair and scalp then rinse thoroughly with water.

Ingredients

60 AED

10% OFFFeatured

Hair Care, Hair Gel & Spray

Luster’s Pink Sheen Spray 458ml

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Luster’s Pink Sheen Spray 458ml

Restores natural oils. Reduces hair breakage and split ends.

The pleasantly light formula of the Pink Sheen Spray contains nourishing ingredients, natural oils and vitamins that provide long-lasting, healthy-looking shine.

The ideal shine spray for relaxed, pressed and natural hairstyles.

How to use:

Hold the can upright, about 12 cm away from the hair.

Spray lightly and evenly over the entire head.

45 AED

20% OFFFeatured

Skin Doctor Donkey Milk Whitening Face & Body Scrub 500ml

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Skin Doctor Donkey Milk Whitening Face & Body Scrub 500ml

Exfoliates and Removes dead skin cells from the surface of the skin. Intensely moisturizes and smoothens.

Skin Doctor Donkey Milk Whitening Face & Body Scrub is deeply moisturizing and smoothing. Enriched with vitamins and minerals, it helps brighten your skin while maintaining its natural moisture balance for a soft, radiant glow.

How to use:

Apply the product with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. Suitable for all skin types.

40 AED

20% OFFFeatured

Eveline Bio Organic Perfect Skin Nourishment With Manuka Honey Mask 8ml

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Eveline Bio Organic Perfect Skin Smoothing with Coffee Extract Mask 8ml

An invigorating mask with coffee extract gives tired skin freshness and vitality.

Contains shea butter to soften and moisturize the skin for soft skin.

Enriched with organic sweet almond oil to tighten and tone the skin.

Instantly relieves symptoms of fatigue, refreshes, and enhances the complexion.

Refreshes and enhances the skin.
Softens and moisturizes the skin.
It gives the skin vitality and a beautiful appearance.

20 AED

7% OFFFeatured

Dietary Supplement, General Supplements, Nutritional Supplement, Wellness

Dr. Pinoca Zinc Gummies

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Highlights:

Stay healthy and radiant with Dr. Pinoca Zinc Gummies. This organic supplement supports your immunity, boosts skin health, and strengthens hair and nails in a delicious, chewable gummy format.
Boost your health with Dr. Pinoca Zinc Gummies, the organic, tasty way to enhance immunity and skin vitality.

65 AED

16% OFFFeatured

Hair Treatment, Hair Care

Palmer’s, Hair Success with Vitamin E, Gro Treatment 200gm

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Palmer’s, Hair Success with Vitamin E, Gro Treatment 200gm

Palmer’s® Hair Success® Gro Treatment with Vitamin E and Protein coats and protects the hair shaft, prevents breakage and allows hair to grow longer. Conditions and moisturizes dry scalp.

Suggested use

Daily – Apply a small amount to hair. Do not rinse. Weekly – Apply to clean hair. Wrap in hot towel or shower cap and leave on for 20 minutes. Rinse well.

38 AED

14% OFFFeatured

Amalico Whitening Body Cream For All Skin Types 300gm

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Amalico Whitening Body Cream For All Skin Types 300gm

Introducing our AMALICO BODY WHITENING CREAM in two delightful variations: Zaban and Green Leaf Tea. Achieve a brighter and more even skin tone with the powerful whitening properties of these creams. Zaban offers a refreshing scent, while Green Leaf Tea provides a soothing and calming experience.

30 AED

20% OFFFeatured

Bar Soap, Skin Care, Spot Corrector

DH7 Paris Gold Lightening Soap with Lemon 200gm

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DH7 Paris Gold Lightening Soap with Lemon 200gm

DH7 Gold Lightening Soap with Lemon 200g cleans your skin and leaves it glowing
Liste INCI : Aqua, Sodium Palmate, Sodium Palm Kernelate, Glycerin, Sorbitol, Parfum, Palm Kernel Acid, Sodium Chloride, Propylene Glycol, Potassium Palm Kernelate, Potassium Palmate Pentasodium, Pentetate Tetrasodium Etidronate, Ascorbic Acid, Citrus Medica Lemoni extract, CI 470055 (D&C Yelow n°10)

120 AED