Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Scrubs, Skin Care

Reborn Apricot Natural Exfoliating Scrub 500ml

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Reborn Apricot Natural Exfoliating Scrub 500ml

As your skin undergoes its own process of natural renewal, dead skin cells and other impurities accumulate and hide your skin’s freshest layer. Apricot Facial Scrub is a gentle exfoliant that eliminates dry skin and aids in the regenaration of skin cells. The natural ingredients in it are gentle enough to be used everyday. DIRECTIONS FOR USE : Moisten the skin, apply and massage gently avoiding the eyes. Rinse well with clean water.

40 AED

13% OFFFeatured

Radiance 7 Lightening Repair Serum 15ml

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Radiance 7 Lightening Repair Serum 15ml

This serum slows down and reverses the appearance of dark pigmentations for a more radiant skin. Thanks to the vitamin C, it penetrates your skin’s deepest layers. This serum also provides anti-aging benefits and reduces the appearance of wrinkles.

35 AED

25% OFFFeatured

Gluta White Glutathione & Collagen Clarifying Exfoliating Soap Original 190g

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Gluta White Glutathione & Collagen Clarifying Exfoliating Soap Original 190g

Gluta White Soap is a whitening soap that contains glutathione and collagen. Glutathione is an antioxidant that helps to brighten the skin, while collagen helps to improve skin elasticity and firmness.

Gluta White Soap also contains other ingredients that are beneficial for the skin, such as vitamin C, hyaluronic acid, and shea butter. Vitamin C helps to protect the skin from damage, while hyaluronic acid helps to keep the skin hydrated. Shea butter helps to moisturize and soothe the skin.

Gluta White Soap is a mild soap that is gentle on the skin. It lathers well and leaves the skin feeling soft, smooth, and radiant.

15 AED

13% OFFFeaturedOut Of Stock

Creams, Skin Care

Active White Clarifying Softening Body Cream with Honey 120ml

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Active White Clarifying Softening Body Cream with Honey 120ml

ACTIVE-WHITE body cream moisturizes skin softly. Used daily, your complexion recovers radiance and harmony. Thanks to the active properties of honey, the skin is better protected and smoother.

35 AED

7% OFFFeatured

Creams, Skin Care

AXIS-Y Biome Ultimate Indulging Cream 55ml

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AXIS-Y Biome Ultimate Indulging Cream 55ml

A luxurious cream with a Satin Barrier formulation which creates a thin moisture barrier on the skin, improving skin texture and providing a soft glow from the inside out. In addition to AXIS-Y’s unique Special Biome Blend, the cream features skin lipid components ‘Ceramides + Cholesterol + Fatty Acids’ to help improve skin elasticity. The Special Biome Blend helps to prevent skin oxidation and repair skin biome imbalance which helps with elasticity and skin soothing, while the ‘Ceramides + Cholesterol + Fatty Acids’ helps to firm the skin with the Cholesterol and Fatty Acids, while the Ceramides help to strengthen the skin barrier’s function.

This vegan wrinkle care cream also contains Adenosine, a wrinkle-improving functional ingredient which helps to improve the appearance of fine lines and wrinkles.

140 AED

7% OFFFeatured

Difeel Luxury Moisturizing Hand Cream Coconut Oil 40ml

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Difeel Luxury Moisturizing Hand Cream Coconut Oil 40ml

This unique restorative Hand Cream moisturizes and nourishes through the careful blending of Vitamin E, Natural Oil and Botanical Extracts. The formula softens the outer layers of the skin and penetrates to the deeper inner levels. Our luxury creams give your hands the perfect hydration, comfort and nourishment they deserve, leaving skin soft to the touch.
Our Coconut Hand Cream:

Acts as an intensive moisturizing hand treatment
Nourishes andhydrates the skin
Contains 100% Pure Natural Oil andVitamin E
Protects the skin from aging and free radicals

70 AED

20% OFFFeatured

Yoko Milk Spa Salt Multi Vitamin + Hya8 300g

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Yoko Milk Spa Salt Multi Vitamin + Hya8 300g

Milk Spa Salt Multi Vitamin Plus Hya8 (body scrub and skin care product)

Milk Spa Salt Multi Vitamin +Hya8

From the salt scrub recipe that many people love and is the best seller.

This new formula of Milk Salt Scrub will impress you with more extracts than ever before. In addition to the main extract like natural salt Hokkaido milk extract and vitamin E This new milk salt formula is also packed with Vitamin C and Vitamin B3 This helps the skin look radiant and lively.

There is also Hiya 8 A perfect combination of 8 types of Hyaluronic Acid that nourishes the skin at all levels, helping the skin to be plump, radiant, and look healthy.

How to use

: Pour some salt on wet skin and scrub thoroughly. Leave on for 3 minutes and rinse with clean water. Should be used 1 week. times for clean, fresh-looking skin always

Storage: Should be stored in a cool, dry place away from heat and sunlight.

Warning: For external use only. Do not eat If used, any abnormalities occur. You should stop using it and consult a doctor or pharmacist.

20 AED

22% OFFFeatured

Eve Face & Body Scrub With Apricot 500ml

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Eve Face & Body Scrub With Apricot 500ml

Purify your skin with all natural ingredients blended to exfoliate dead skin away, leaving it radiant and soft. Eve Apricot Scrub for Face & Body is a deep cleansing facial and body scrub that uses apricot pit and walnut powder to quickly remove impurities from the skins surface and unclog pores to reveal a natural glow on all skin types.

35 AED

22% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Veet Gold Papaya Super Whitening Oil 200ml

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Veet Gold Papaya Super Whitening Oil, 200ml
Veetgold Super Whitening Oils are specially formulated for face and body, offering a range of benefits tailored to meet your skin’s unique needs. Available in Almond, Papaya, and Carrot variants, these oils are enriched with natural extracts to deeply nourish, repair, and brighten the skin. Designed to target blemishes, uneven skin tone, and dryness, these oils promote a smoother, more radiant complexion with visible results in just 7 days. Whether you’re looking to repair damaged skin, reduce dark spots, or improve elasticity, Veetgold Super Whitening Oils provide effective solutions for daily skincare.

Key Features:

Almond Variant: Deep hydration and repair with anti-aging properties, reducing fine lines and wrinkles.

35 AED

11% OFFFeatured

Palmer’s, Cocoa Butter Formula with Vitamin E, Bust Cream 125gm

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Palmer’s, Cocoa Butter Formula with Vitamin E, Bust Cream 125gm

Firm, tone and help visibly reduce the appearance of stretch marks on the delicate skin around your bust after pregnancy and weight loss. Our specially formulated cream that smoothes on like a gel contains a unique blend of trusted ingredients. Cocoa Butter, Shea Butter, Vitamin E and our exclusive Bio C-Elaste® help moisturize and support skin around the bust area for visibly increased tone and firmness. Bio C-Elaste® is a powerful combination of Collagen, Elastin, Centella Asiatica, Sweet Almond Oil and Argan Oil

Bio C-Elaste® along with other key ingredients is designed specifically for breast and body to visibly improve elasticity.

After 8 Weeks*

98% felt the appearance of the skin around the bust area was more toned, tightened and firmer.

99% said that stretch marks around their bust area were visibly reduced.

*Based on an 8-week in home trial of 53 female panelists, aged 25-55

Suggested use

Massage into skin around bust at least 2 times daily. Remove product from bust area prior to breastfeeding.

40 AED

PRODUCTS ON SALES

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17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Arena Gold Coco Butter Glowing Cream 20gm

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Arena Gold Coco Butter Glowing Cream 20gm

How to use Cream :

Take the substantial amount of the Arena gold beauty cream on your palm. Apply it on the face and leave it overnight. Wash your face in the morning for best results. Don’t go near flame or in sun exposure. Do not massage

25 AED

14% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Casri Peeling Cream

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Highlights:

Casri Peeling Cream

Casri Peeling Cream is a fast-action skincare cream designed to help improve the appearance of rough, uneven, and darker-looking areas of the skin. Its targeted formula helps exfoliate and refresh the skin while supporting a smoother, softer, and more even-looking complexion. Ideal for areas such as knees, elbows, ankles, back shoulders, dark spots, and knuckles.

Key Highlights

✓ Fast-action peeling cream

✓ Helps exfoliate and refresh the skin

✓ Designed for rough and uneven-looking areas

✓ Helps improve the appearance of dark spots

✓ Suitable for knees and elbows

✓ Can be used on ankles and knuckles

✓ Helps improve the appearance of back shoulder areas

✓ Supports smoother and softer-looking skin

✓ Helps promote a more even-looking skin tone

✓ Leaves skin feeling fresh and renewed

Casri Peeling Cream is designed to provide targeted exfoliating care for areas of the body that may appear rough, dry, uneven, or darker than the surrounding skin. Its fast-action formula helps refresh the skin’s surface while supporting a smoother and more refined appearance.

The cream is particularly suited for areas such as knees, elbows, ankles, back shoulders, dark spots, and knuckles. Regular use helps remove the appearance of dullness and rough texture, leaving the skin feeling softer, smoother, and refreshed.

With consistent skincare use, Casri Peeling Cream helps improve the appearance of uneven-looking areas and supports a more balanced and radiant-looking complexion. Its targeted formula makes it a practical addition to a regular body skincare routine.

30 AED

13% OFFFeatured

Caretone Lightening Body Cream 260gm

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Caretone Lightening Body Cream 260gm

Caretone is a lightening and unifying cream specially designed for black and mixed skin.

A true innovation in the field of lighteners, CARETONE brightens the complexion while preventing the appearance of new pigmentary spots on the skin.

Original Product

35 AED

20% OFFFeatured

Reborn Strawberry Whitening Facial Scrub 500ml

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Reborn Strawberry Whitening Facial Scrub 500ml

Lightweight and non-greasy, the gentle formulation exfoliates without damaging or irritating the skin and leaves the skin instantly brighter, soft and refined. Walnut Husks combined with the anti-ageing and nourishing properties of Vitamin E, protect and nourish the skin whilst offering a deep, purifying cleanse.

40 AED

13% OFFFeatured

Cleansers, Skin Care, Tonners

Melie White Brightening Toner Lotion 100ml

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Highlights:

Melie White Brightening Toner Lotion 100ml

Lotion said to be of exceptional quality. It is very lightening and suitable for all skin types. Very effective against scars, black spots, pimples… Intensive care enriched with Vitamin E, provides smooth and supple skin.

Use:

Soak on dry cotton and apply once or twice a day to the face and neck or mix in your cleansing milk.

65 AED

13% OFFFeatured

Active White Anti-Aging Clarifying Cream with Collagen 120ml

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Highlights:

Active White Anti-Aging Clarifying Cream with Collagen 120ml

The ACTIVE-WHITE cream with collagen gently hydrates and clarifies the skin. Used daily, the complexion regains radiance and harmony. In addition, thanks to the properties of collagen extracts, the skin is better protected and smoother.

Product benefits

Hydrates and clarifies the skin

Harmonizes the complexion

Softens and protects the skin.

How to use

Apply to clean, dry skin, preferably after showering or bathing. Rinse hands well after application. In case of contact with eyes, rinse them immediately.

The use of the product should not exceed 15 days. Let the skin rest for 2 weeks between each routine.

35 AED

7% OFFFeatured

Difeel Luxury Moisturizing Hand Cream Coconut Oil 40ml

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Highlights:

Difeel Luxury Moisturizing Hand Cream Coconut Oil 40ml

Acts as an intensive moisturizing hand treatment
Nourishes andhydrates the skin
Contains 100% Pure Natural Oil andVitamin E
Protects the skin from aging and free radicals

70 AED

11% OFFFeatured

Ujooba Brightening Papaya Body Lotion 450ml

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Highlights:

Ujooba Brightening Papaya Body Lotion 450ml

Experience the ultimate skincare indulgence with Ujooba Papaya Hand & Body Lotion, specially formulated to provide your skin with the care it deserves. Infused with the natural goodness of papaya and enriched with Vitamin E, this lotion deeply nourishes your skin, leaving it soft, smooth, and glowing.

Key Benefits:

Brightening Formula: Enhances skin tone for a visibly radiant glow.
Natural Ingredients: Papaya extract helps to gently exfoliate and rejuvenate the skin.
Vitamin E Enriched: Moisturizes and protects your skin from dryness.
Soft & Smooth Skin: Provides lasting hydration for a silky-smooth feel.
Gentle on Skin: Suitable for all skin types.

Packaging Size:
450ml (with an extra 50ml FREE).

Usage Instructions:
Apply generously to your hands and body, focusing on dry areas. Massage gently until fully absorbed. For best results, use daily.

Transform your skincare routine with Ujooba Papaya Hand & Body Lotion, and enjoy naturally glowing, smooth, and healthy skin. Perfect for everyday use!

40 AED

14% OFFFeatured

ODEON Turmeric and Yogurt Body Scrub 300ml

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Highlights:

ODEON Turmeric and Yogurt Body Scrub 300ml

POWERFUL EXFOLIATING BODY SCRUB Experience the transformative power of our exfoliating scrub – the Turmeric and Yogurt Scrub It’s fine granules gently exfoliate working to reveal a smoother more radiant complexion by removing dead cells and impurities

Highlights

REDUCES ACNE AND DARK SPOTS Turmeric antibacterial properties and Yogurt lactic acid create an effective body scrub to combat acne-causing bacteria reducing breakouts
HYDRATES AND NOURISHES The inclusion of Yogurt in your face and body scrub formula offers deep hydration and nourishment leaving your skin soft supple and well-moisturized
SUITABLE FOR ALL SKIN TYPES Our Turmeric and Yogurt body scrub for women is formulated with gentle ingredients suitable for all skin types making it an ideal addition to your skincare routi

30 AED

5% OFFFeatured

Silky Cool Strawberry Shampoo 5Litre

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Silky Cool Strawberry Shampoo 5Litre

Indulge in the luxurious care of Silky Cool Shampoo 5 Liter, designed for all hair types. This large, value-packed size is perfect for homes, salons, and businesses, offering high-quality hair care. Each shampoo is enriched with nourishing ingredients to cleanse, hydrate, and revitalize your hair, leaving it soft, shiny, and delicately scented.

95 AED

GIFT SET

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13% OFFFeatured

Hair Care, Shampoo

Reborn Keratin Snake Silk Protein Shampoo 1000ml

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Reborn Keratin Snake Silk Protein Shampoo 1000ml

Soft, Silky Smooth & luminescent shine for hair. REBORN BEAUTY Hair shampoo offers the perfect treatment for your unique hair. Professional shampoo works to cleanse, strengthen and give healthy shine to all hair types. Treat yourself to moisturizing shampoo and more salon hair products that give you healthier, beautiful hair.

65 AED

8% OFFFeatured

Dove Beauty Moisture Conditioning Facial Cleanser 100gm

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Highlights:

Dove Beauty Moisture Conditioning Facial Cleanser 100gm

Experience the ultimate in gentle cleansing with the Dove Beauty Moisture Conditioning Facial Cleanser. Designed to provide a deep yet tender cleanse, this luxurious facial cleanser delivers essential moisture while effectively removing impurities.

Key Features:

Hydrating Formula: Enriched with Dove’s signature moisturizing cream, this cleanser deeply hydrates your skin, leaving it feeling soft, smooth, and nourished.

Gentle Cleansing: Effectively removes dirt, makeup, and impurities without stripping your skin of its natural moisture, making it ideal for daily use.

Conditioning Benefits: The conditioning formula helps maintain your skin’s natural barrier, ensuring it stays hydrated and balanced throughout the day.

Refreshing Texture: The creamy texture creates a rich lather that enhances your cleansing experience with a soothing fragrance.

Compact Size: The 100g tube is perfect for everyday use at home or on the go, fitting seamlessly into your skincare routine.

55 AED

17% OFFFeatured

Skin Doctor Arabica Coffee Magic 5in1 Whitening Scrub Cream for Face & Sensitive Areas

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Highlights:

25 AED

American Dream Miracle Serum 56ml

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Highlights:

American Dream Miracle Serum 56ml

A highly concentrated All in One serum to target and address a wide range of skin problems, especially on the face Instantly brightens the skin

Use a small amount to even skin tone, fade dark spots, smooth fine lines and wrinkles, reduce and eliminate spots and razor bump.

Once the skin issue is under control, mix a little serum in to your favourite American Dream Cocoa Butter product to dilute for continued treatment.

55 AED

8% OFFFeatured

Creams, Lotion, Skin Care

QV Hand Cream Nourishes and Moisturizes Your Hands 50gm

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Highlights:

QV Hand Cream Nourishes and Moisturizes Your Hands 50gm

QV Hand Cream is a nourishing and moisturizing cream designed for daily hand care. It helps moisturize dry and cracked skin thanks to its formula rich in moisturizing and soothing ingredients. It works to restore the skin’s softness and elasticity while forming a protective barrier that prevents moisture loss.

Benefits and features:

Deeply moisturizes hands and gives them super softness.
Nourishes the skin thanks to its formula rich in moisturizing ingredients.
Soothes dryness and reduces cracks caused by environmental factors.
Free from perfumes and irritants, suitable for sensitive skin.
Easily absorbed without leaving a greasy residue on the skin.
Reinforces the skin’s natural barrier to prevent moisture loss.

How to use:

Apply a small amount of cream to the hands.

Massage gently until the cream is completely absorbed.

60 AED

17% OFFFeatured

Perfect White Lightening Cream with AHA 150ml

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Highlights:

Perfect White Lightening Cream with AHA 150ml

Evens out skin tone and makes it firmer giving a more radiant complexion

Fights against a dull complexion and diminishes the visible appearance of pigment spots

Hydrates and protects the epidermis

The skin is soft, supple and radiant

25 AED

6% OFFFeatured

Veetgold Mixed Fruits Kojic Acid & Alpha Arbutin Shower Bath 1000ml

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Highlights:

Veetgold Tomato Lycopene Extra Whitening Shower Bath 1000ml

Is enriched with Nourishing, softening, hydrating, and unifying ingredients that also clarifies and brighten the skin. It’s a breath of fresh air for a tired or dull-looking complexion. Its velvety texture and subtle tomato fragrance transform into a delicate foam, leaving your skin glowing and radiant.

How to use: take the appropriate amount of this product on your palm/or on the bath ball), apply it around your body, and massage your body with it gently to produce rich foam, then rinse your body with water.

Extra Whitening
Blemish Control
Clears Blackheads
Clears Acne & Pores
Clears Sunburn
Repair & Polish Skin
Control Oil
Treats Pimples

INGREDIENTS: Aqua, Sodium Lauroyl Methylaminopropionate, Potassium Cocoyl Glutamate, Acrylates Copolymer, Sodium Lauroyl Sarcosinate, Sodium Cocoamphoacetate, Carya noensis (pecan) Shell Powder, Glycol Distearate, Fragrance, Tomato Extract, Niacinamide, Tocopherol, Argania Spinosa, Kemel Oil, Citrus Medica Limonum (lemon) Peel Oil, Sodium Hydroxide, Phenoxyethanol, Potassium Sorbate, Citric Acid, Sodium Benzoate.

Warning: Avoid contact with eyes discontinue use if skin irritation develops. If irritation persists, consult a pharmacist physician’s reach of children. Store at 15-30°C.a

85 AED

10% OFFFeatured

BNB Vitamin C Face Wash 120ml

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Highlights:

BNB Vitamin C Face Wash 120ml

Vitamin C Facewash is a gentle, refreshing cleanser that helps brighten and rejuvenate the skin. Infused with Vitamin C, it removes impurities, evens skin tone, and boosts radiance for a glowing complexion.

Apply a small amount to wet skin and gently massage in circular motions. Rinse thoroughly with water. Use daily, morning and night, for fresh, glowing skin.

45 AED

17% OFFFeatured

Body Mist, Fragrances

Ella James Body Mist (V2) Organic Bouquet 240ml

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Ella James Body Mist (V2) Organic Bouquet 240ml

25 AED

11% OFFFeatured

Fair & White Original Brightening Body Lotion for A Radiant Skin 485ml

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Fair & White Original Brightening Body Lotion for A Radiant Skin 485ml

Thanks to its clarifying formula, the Original F&W Body Milk softens spots and gently brightens your skin. Its creamy formulation leaves your skin soft, satin-smooth, more radiant, and regular. Its delicate fragrance makes it a wonderful daycare.

85 AED