Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

Shea Moisture African Black Soap Soothing Body Lotion 384gm

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Shea Moisture African Black Soap Soothing Body Lotion 384gm

Our naturally soothing blend of African Black Soap and organic Shea Butter helps calm and hydrate dry skin. Oats and Aloe Vera help soothe.

Our natural blend of African Black Soap, Fair Trade Shea Butter, Oats and Aloe Vera are combined in this soothing body lotion which hydrates dry skin. Smooth lotion all over body to hydrate and soothe skin. For best results, apply to damp skin form moisture retention.

60 AED

11% OFF

Cire D’abeille Beeswax Body Lotion 450ml

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Cire D’abeille Beeswax Body Lotion 450ml

Its innovative formula eliminates dead cells to refine and improve skin texture and illuminates your skin in just one step.This Body lotion is rich in fatty acid, nourish the skin barrier and makes the skin softer and more beautiful. Its Formula innovative repairs and gives a nice light complexion.

Direction of usage:

How to use: Always apply to a clean/dry skin, massaging in circles until the body lotion is completely absorbed. For body use, eep out of reach of children. For all skin type.

40 AED

25% OFFFeatured

Glutathione Injection Terminal White Strong Whitening Soap 200gm

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Glutathione Injection Terminal White Strong Whitening Soap 200gm

15 AED

43% OFFFeatured

Pure Skin Clarifying Cream 125ml

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Pure Skin Clarifying Cream 125ml

Pure Skin Cream is a lightening cream with a concentrated grenadine-based formula that eliminates dark spots and stubborn scars on your skin. It can be used on the face and body. Your skin becomes younger and clearer after each application.

20 AED

18% OFFFeatured

Pr. Francoise Bedon Booster Caviar Lightening Serum 50ml

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Pr. Francoise Bedon Booster Caviar Lightening Serum 50ml

Caviar Booster brightening serum, designed to even out skin tone and target areas prone to spots.

Professor Françoise Bedon’s Caviar Booster Serum is presented as a fast-acting, intensely pigmenting treatment. It is formulated to correct dark spots and help even out skin tone. Its use is indicated on specific areas such as the knuckles, elbows, and knees, as indicated on the product information.

Directions for Use

Apply the serum to clean, dry skin, focusing on the affected areas. Use regularly, alone or in combination with other products in the range.

Precautions

Avoid contact with eyes. For external use only. Do not apply to irritated or broken skin. If any unusual reaction occurs, discontinue use.

165 AED

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Spot Corrector, Skin Care

White Secret Dark Spot Remover 30ml

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White Secret Dark Spot Remover 30ml

White Secret DSR Dark Spot Remover Concentrate Formula White Secret contains ingredients proven to enlighter your skin and remove blackheads and spots.

It also protects it from oxidative damage and moisture loss

For all body types, it is use* for armpits, thighs, elbows, knees and sensitive areas

20 AED

5% OFFFeatured

Creams, Moisturizers, Skin Care

Neutrogena Anti-Aging Retinol Boost Day Cream SPF 15 50ml

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Neutrogena Anti-Aging Retinol Boost Day Cream SPF 15 50ml

Neutrogena developed Retinol Boost Day Cream with SPF15 under the supervision of dermatologists to combat the visible signs of aging. Its formula contains carefully selected ingredients that work together to tighten the skin and enhance its radiance by reducing the appearance of wrinkles, the effects of dryness, and age spots. The formula of this protective cream allows pure retinol to penetrate deep into the skin to fight the visible signs of aging and protect against aging resulting from exposure to the sun, thus improving its health and radiating a more youthful appearance. It should be noted that this Neutrogena cream achieved remarkable results for all the women included in the tests.

Benefits and features:

The formula of this cream for the skin of the face and neck contains a group of effective ingredients, including pure retinol.

It is a form of vitamin A and has been scientifically proven to increase collagen production and promote surface skin cell regeneration. like that,

Over time, the formula helps fight fine lines, dullness, wrinkles, and age spots to improve skin texture and enhance overall radiance.

All of these benefits are guaranteed by Neutrogena thanks to the combination of pure retinol, myrtle extract known for its ability to rejuvenate the skin, and hyaluronic acid, which is effective in deeply moisturizing the skin and enhancing its plumpness.

Efficacy of the cream:

Within 1 week*: Improves skin texture (+28% **) and evens skin tone (+24% **).

Within 4 weeks*: Smoothes wrinkles and reduces the appearance of fine lines (-22.2% **).

Within 8 weeks*: reduces the appearance of spots and pigmentation (-33.3% **).

According to clinical tests on 38 women who used the cream once daily for 8 weeks.

Average percentage of improvement.

How to use:

Once daily, apply two squeezes of cream to the palm and massage gently onto the face and neck.

95 AED

7% OFFFeatured

Toudy African Soap Clarifying& Lightning Soap 670g

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Toudy African Soap Clarifying& Lightning Soap 670g

Toudy savon African soap | Gommant Clarifiant 670g is a vegan cleanser ideal for all skin types. Rich in natural healing ingredients, this soap formula efficiently cleanses, exfoliates, and brightens skin. Its 100% plant-based formula offers deep nourishment and its 670g helps to improve skin tone and elasticity.

65 AED

22% OFFFeatured

Oils & Moisturizer, Skin Care

Amalico Whitening Body Oil 100ml

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Amalico Whitening Body Oil 100ml

Amalico Whitening Body Oil is made with natural ingredients and is effective in reducing the appearance of blemishes. It’s gentle, non-greasy, and absorbs quickly. Use it regularly to see a noticeable improvement in your skin’s appearance and boost your confidence!

35 AED

8% OFFFeatured

Aveeno Calm + Restore Age Renewal Serum For Sensitive Skin 29ml

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Aveeno Calm + Restore Age Renewal Serum For Sensitive Skin 29ml

Revitalize your skin with Aveeno Calm + Restore Age Renewal Serum, designed to visibly improve dull, uneven skin, fine lines, and wrinkles.
This gentle, fragrance-free serum hydrates and soothes the skin instantly, leaving it feeling smoother and healthier in just one week.
Enriched with Cranberry Extract, a plant-based retinol alternative, and antioxidant-rich peptides, it improves the appearance of fine lines and wrinkles while strengthening the skin’s moisture barrier.
With the added benefits of Colloidal Oatmeal and Niacinamide (Vitamin B3), this serum helps restore skin’s natural tone and texture, giving you brighter, more youthful-looking skin.

Instantly soothes and hydrates skin
Improves skin texture and smoothness in 1 week
Reduces dullness, fine lines, and wrinkles in 4 weeks
Strengthens moisture barrier and supports collagen
Enriched with Cranberry Extract, Niacinamide, and Colloidal Oatmeal

Ingredients:
Water (eau), Glycerin, Niacinamide, Dimethicone, Caprylic/Capric Triglyceride, Avena Sativa (Oat) Kernel Flour, Vaccinium Macrocarpon (Cranberry) Fruit Extract, Cetearyl Olivate, Sorbitan Olivate, Caprylyl Glycol, Ammonium Acryloyldimethyltaurate/VP Copolymer, Dimethiconol, Dimethicone Crosspolymer, C13-14 Isoparaffin, Polyacrylamide, Laureth-7, Chlorphenesin, Citric Acid.

Disclaimer:

While Niceone strives to ensure the accuracy of product images and information, some updates to packaging or ingredients may occur before they are reflected on our site. Products may occasionally ship with different packaging, but we always guarantee item quality. We recommend reviewing product labels, warnings, and usage instructions before use and not relying solely on the information provided on Niceone.

110 AED

PRODUCTS ON SALES

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20% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Disaar Carrot Miracle Lightening and Moisturizing Oil 100ml

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Disaar Carrot Miracle Lightening and Moisturizing Oil 100ml

Disaar Carrot Miracle contains natural extracts that rapidly infiltrate into the skin. It is also said to have a range of anti-aging benefits such as reducing fine lines, wrinkles, and hyperpigmentation, and improving elasticity & hydration.

Increase hair blood circulation on the scalp while also promoting hair growth.Improve the quality of your hair by helping it become stronger and smoother.It is a great skin moisturizer.Helps hydrate the skin, moisturize and reduce wrinkles.

20 AED

14% OFFFeatured

Krem Kap Exfoliating Face & Body Scrub 150ml

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Krem Kap Exfoliating Face & Body Scrub 150ml

Gentle on All Skin Types: Designed to be gentle and suitable for all skin types. Contains soothing botanical ingredients to ensure a comfortable exfoliation experience.
Polishes Away Dead Skin Cells: Effectively exfoliates the skin, removing dead skin cells and revealing a radiant, healthy complexion. Smoothes the skin’s texture, leaving it soft, supple, and rejuvenated.
Accelerates Facial Rejuvenation: Helps speed up the process of facial rejuvenation by promoting cell turnover. Encourages the growth of new skin cells, resulting in a fresher, more youthful appearance.
Hydration and Moisturization: Provides hydration and moisture to the skin during exfoliation to prevent dryness. Leaves the skin feeling nourished and moisturized for a healthy glow.
Reduction of Skin Imperfections: Targets various skin concerns such as pore size, fine lines, acne marks, brown spots, and skin discolorations.
Accelerates facial rejuvenation
Keeps your skin hydrated while moisturizing
Reduces the appearance of pore size, fine lines, acne marks, brown spots, and other skin discolorations.

30 AED

5% OFFFeatured

Conditioner, Hair Care

Mane ‘N Tail Deep Moisturizing Conditioner 355ml

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Mane ‘N Tail Deep Moisturizing Conditioner 355ml

The Original Mane n Tail has long been a solution for unruly hair. Now from the makers of Mane ‘n Tail Deep Moisturizing Conditioner. Exclusive micro-enriched formula with deep moisturizing antibiotics

38 AED

14% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Glow & Clean Body Whitening Cream

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Highlights:

Glow & Clean Body Whitening Cream

GLOW & CLEAN Body Whitening Cream is a nourishing formula designed to reduce dark spots, improve skin tone, and restore softness to hands, feet, and body.

Enriched with skin-loving ingredients, it helps repair dryness, smooth rough areas, and give your skin a healthy, glowing appearance.

Key Benefits:

✔ Helps reduce dark spots & pigmentation
✔ Brightens and evens skin tone
✔ Softens rough, dry & cracked skin
✔ Deeply nourishes and hydrates skin
✔ Leaves skin smooth, soft & glowing

Why Choose This Cream?

Suitable for hands, feet & full body
Lightweight & fast absorbing formula
Ideal for daily use
Helps improve overall skin texture

How to Use:

Apply on clean skin and gently massage until fully absorbed. Use daily for best results

30 AED

10% OFFFeatured

MAAKE Glycerin Glowing Hand & Body Lotion 600ml

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MAAKE Glycerin Glowing Hand & Body Lotion 600ml

Our Hand & Body Lotion is specially formulated with a blend of moisturizing and emollient ingredients for healthy and radiant looking skin. Its lightweight texture is quickly absorbed by the skin, leaving it soft and hydrated throughout the day. Regular use results in a more relaxed complexion.

Instructions: Gently massage a generous amount of lotion all over the body, especially on dry areas such as the elbows, knees, shoulders, and feet. Suitable for all skin types.

Caution: For external use only. Avoid contact with eyes. If eye contact occurs, rinse thoroughly with water. If irritation occurs, discontinue use. Keep out of the reach of children. Store in a cool, dry place.

45 AED

7% OFFFeatured

Shower Gel, Skin Care

LightenUp With Milk Protein Shea Butter Shower Gel 1000ml

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LightenUp With Milk Protein Exfoliating Soap with Lactic Acid 200gm

Introducing our LightenUp Milk Protein Exfoliating Soap. This gentle yet effective cleanser is designed to revitalize your skin and promote natural radiance. The soap’s smooth foam and gentle exfoliating microbeads work together to eliminate dead cells, leaving your skin regenerated and naturally radiant. Immerse yourself in the delightful fragrance that adds a touch of femininity and sweetness to your cleansing routine.

Directions: Cleanse your skin with warm water and gently massage the LightenUp Milk Protein Exfoliating Soap into a lather. Rinse thoroughly and pat dry. For optimal results, we recommend using the soap 1-2 times a week.

Key Ingredients: Lactic Acid.

125 AED

11% OFFFeatured

Hair Care, Hair Cream

Bolony Oxidizing Emulsion Cream Vol 20 (6%) 1000ml

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Bolony Oxidizing Emulsion Cream Vol 20 (6%) 1000ml

Oxidizing emulsion cream with hydrogen peroxide base for developing hair colour.

This high quality hydrogen peroxide based perfumed oxidizing emulsion cream with its rich formulation is easy to apply, gives a compact mixture and ensures uniform and consistent colour results.

How to use:

Mix well the coloring cream and the oxidizing emulsion cream (depending on the mixing ratio required by coloring)/ Part your hair into small sections. Apply the color first to roots and immediately through the length of your hair. Once applied, leave for 25 minutes and rinse well with shampoo.

40 AED

5% OFFFeatured

Fair & White So White Skin Perfector Brightening and Moisturizing Body Lotion 500ml

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Fair & White So White Skin Perfector Brightening and Moisturizing Body Lotion 500ml

Moisturizing ingredients have been combined with a lightening agent to nourish and lighten your skin. The smooth structure of this milk makes it a true pleasure care product that leaves an attractive perfume on your more even and satin-like skin.

95 AED

22% OFFFeatured

Gluta-C Intense Whitening Body Scrub Papaya Enzyme 120g

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Highlights:

Gluta-C Intense Whitening Body Scrub Papaya Enzyme 120g

Unveil glowing skin with Gluta-C Intense Whitening Body Scrub, enriched with Natural Papaya Enzymes.

This scrub effectively exfoliates, lightens and nourishes the skin. Infused with Glutathione and Vitamin C, it enhances your natural radiance. Your pathway to smoother, brighter skin starts here

Gentle & safe for everyday use

Moisturizing & Nourishing

Uses Natural Papaya Enzymes & Bamboo Scrubs (Microbead-free)

35 AED

29% OFFFeatured

Alattar Cream Musk Altahara Black 25gm

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Highlights:

Alattar Cream Musk Altahara Black 25gm

Black Musk Tahara Cream from Al Attar is a special cream made from Tahara Musk for personal care, designed to perfume and cleanse sensitive areas of the body.

Benefits and features of Black Musk Tahara Cream from Asrarco Store:

Eliminates germs and bacteria, especially in sensitive areas.

Antiseptic and disinfectant that protects against diseases, infections, and allergies of all kinds.

Helps moisturize and soften the skin.

Whitens sensitive areas.

Long-lasting aromatic oils.

Feeling comfortable and refreshed all the time.

How to use:

Ensure the sensitive area is thoroughly cleaned and dried before applying the cream.

Apply a small amount of cream to your fingertips.

Gently massage the cream into the sensitive area until it is fully absorbed.

Warnings:

For external use only.

Store in a cool, dry place, away from direct sunlight.

Keep out of reach of children.

25 AED

GIFT SET

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15% OFFFeatured

Cleansers, Skin Care

Mitchell Organics Extract Turmeric Facial Cleanser With Niacinamide 118ml

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Highlights:

Mitchell Organics Organic Extract Batana Oil Scalp Oil 118ml

Revive your scalp and energize your strands with the power of Honduras’ miracle oil. This lightweight yet potent scalp oil blends 100% pure Batana Oil with nourishing botanicals like Jamaican Black Castor Oil, Black Cumin Seed Oil, Sunflower Oil, and Rosemary Essential Oil. Formulated to stimulate hair growth, reduce breakage, and restore scalp health, it promotes visibly thicker, shinier, and stronger hair over time. Ideal for daily hydration and long-term repair.

Hair Concern

• Hair thinning or shedding

• Dry, flaky, or irritated scalp

• Weak or brittle strands

• Lack of shine and moisture retention

• Slow hair growth

Used on Hair Types

• Suitable for all hair types and textures

• Especially effective on curly, coily, dry, or transitioning hair

• Safe for chemically treated and color-treated hair

How it Works

• Stimulates Growth: Batana and rosemary oils work together to invigorate hair follicles and improve circulation in the scalp.

• Nourishes & Hydrates: Sunflower and black cumin seed oils soothe the scalp and deliver essential nutrients to the root.

• Reduces Breakage: Strengthens hair fibers from the base, reducing breakage and improving strand integrity.

• Restores Shine: Seals in moisture and smooths the cuticle for soft, glossy hair.

Key Highlights

• 100% natural and plant-based ingredients
• Lightweight formula ideal for daily scalp care
• Promotes thicker, stronger hair growth
• Deeply hydrating and soothing
• Free from parabens, silicones, and synthetic fragrances

Key Ingredients

Sunflower Oil, Batana Oil, Black Cumin Seed Oil, Jamaican Black Castor Oil, Rosemary Essential Oil

Directions

Apply a small amount directly to a clean scalp. Massage gently using fingertips to evenly distribute and stimulate circulation. Use as needed, 2–3 times per week, or as part of your daily scalp care routine. Do not rinse.

85 AED

10% OFFFeatured

Conditioner, Hair Care

Alattar Deep Conditioning Hair Balm for Growth & Thickness

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Highlights:

Alattar Deep Conditioning Hair Balm for Growth & Thickness

Highlights

Supports Fuller Hair Growth: This deep conditioning balm is formulated to help the appearance of thinning areas on the scalp, promoting visibly thicker and denser-looking hair.
Reduces Visible Hair Shedding: Regular use helps strengthen hair strands and follicles, reducing the appearance of breakage and excessive hair fall.
Scalp Refreshment: Works to effectively cleanse the scalp, reducing the appearance of flakes (dandruff) and leaving the scalp feeling healthy and refreshed.
Strengthens and Lengthens: Designed to reinforce the hair’s structure from root to tip, supporting the overall length and vitality of your natural hair.
Intensive Hair & Follicle Care: Provides essential nutrients to the hair follicles, maximizing their health for stronger, more resilient hair fibers.

45 AED

27% OFFFeatured

Curly & Wavy hair, Hair Care

Shea Moisture Coconut & Hibiscus Curl Enhancing Smoothie 340gm

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Highlights:

Shea Moisture Coconut & Hibiscus Curl Enhancing Smoothie 340gm

This Curl Enhancing Smoothie is boosted with a deeply hydrating blend of Neem Oil, Coconut Oil, and Silk Protein: a winning trifecta to condition dry, lifeless hair while creating shine, reducing frizz, and smoothing out unruly ends.

Specially designed for wavy, and curly hair, its rich formula gives you lustrous, bouncy, well-defined curls and coils without that heavy feeling.

40 AED

10% OFFFeatured

Lotion, Tubes, Skin Care

La Bamakoise Extra Fort Lightening Lotion 500ml

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Highlights:

La Bamakoise Extra Fort Lightening Lotion 500ml

La Bamakoise Extra Fort Lotion 500 Ml The extra body lotion La Bamakoise hydrates cleans, lightens, removes dark spot and unifies your staunch becoming soft and silky

La Bamakoise Lotion is a cosmetic product that has been studied to reduce callosity of the skin. Its concentrated, water-free formula is designed to smooth down rough skin, renew surface layers and eliminate dead cells through the combined action of tamarind extract, salicylic acid and shea butter.

From the very first application the skin will be soft, smooth and gently scented.

45 AED

22% OFFFeatured

Conditioner, Hair Care

Amalico Chebe Tchad Amla Hair Conditioner 500ml

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Highlights:

Amalico Chebe Tchad Amla Hair Conditioner 500ml

Strengthens Hair Strands
Promotes Healthy Hair Growth
Softer & Shiner Hair
Prevents Hair Breakage

35 AED

11% OFFFeatured

Pretty White Clarifying Cream 300ml

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Highlights:

Pretty White Clarifying Cream 300ml

Clarifies and evens out skin tone

Targets and removes pigmented spots

Smoothes skin grain

A glowing tone, a moisturized skin, sparkling with beauty

40 AED

17% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Aqua Gold Hand & Foot Cream 30gm

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Highlights:

Aqua Gold Hand & Foot Cream 30gm

Experience a rejuvenated and glowing complexion with Aqua Gold Hand & Foot Cream. Our innovative formula effectively evens out skin tone and removes tanning for a luminous appearance. You’ll also notice a reduction in signs of sun damage, restoring your skin’s natural radiance. With regular use, this cream will help achieve a noticeable improvement in your skin’s appearance.

25 AED

10% OFFFeatured

BNB Vitamin C Face Wash 120ml

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Highlights:

BNB Vitamin C Face Wash 120ml

Vitamin C Facewash is a gentle, refreshing cleanser that helps brighten and rejuvenate the skin. Infused with Vitamin C, it removes impurities, evens skin tone, and boosts radiance for a glowing complexion.

Apply a small amount to wet skin and gently massage in circular motions. Rinse thoroughly with water. Use daily, morning and night, for fresh, glowing skin.

45 AED

11% OFFFeatured

Hair Care, Hair Mask, Hair Treatment

Skin Doctor Ultra Nourishing Keratin Hair Mask 500ml

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Highlights:

Skin Doctor Ultra Nourishing Keratin Hair Mask 500ml

Ultra Nourishing Keratin Hair Mask’s advanced developed formula contains keratin to guarantee best results in nourishing the hair for a glossy, soft and frizz-free result.

How to use:

After using shampoo, apply a generous amount of the hair mask on damp hair. Spread evenly from roots to tips. Leave on for 3-5 minutes then rinse thoroughly.

40 AED

14% OFFFeatured