Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Skin Care

Noor Herbal Avocado & Aloe Vera Beauty Soap

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Noor Herbal Avocado & Aloe Vera Beauty Soap

Noor Herbal Beauty Soap is a whitening soap enriched with avocado and aloe vera extracts, designed to help achieve brighter, healthier, and more glowing skin. This best whitening soap features a gentle herbal formula that supports smoother, clearer, and more even-toned skin with regular use.

Formulated to be hypoallergenic and non-comedogenic, this whitening soap is suitable for all skin types, including sensitive skin. With daily use, this best whitening soap helps cleanse, refresh, and enhance your natural glow, leaving your skin soft, balanced, and visibly radiant.

Benefits

Helps make skin look brighter, healthier, and more glowing
Helps nourish and soften the skin
Supports smoother and more even-toned skin

Ingredients

Sodium Lactate, Glycerin, Glutathione, Vitamin E, Aloe Vera, Avocado Oil, Soap Noodles & Preservatives

How to Use?

Rinse face and body with lukewarm water.
Make a rich lather, ensuring that all parts of the skin are covered properly.
After making lather, leave it for few minutes.
Massage gently and wash with water.
Use twice daily.

15 AED

25% OFFFeatured

Turmeric Glow Brightening Serum 50ml

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Highlights:

Turmeric Glow Brightening Serum 50ml

Lightening Strength: Gentle Radiance – Suitable for sensitive skin

Turmeric Glow Brightening Serum combines Niacinamide, Alpha Arbutin, Tranexamic Acid, and Turmeric Extract in a lightweight, fast-absorbing formula designed for sensitive, delicate, or easily irritated skin. Gentle Glycolic Acid supports smoother texture while the serum works to visibly brighten and even out tone. Apply before your moisturizer to help maximize your brightening routine.

Enriched with soothing botanicals like Licorice Root and Aloe Vera, it hydrates as it brightens, leaving skin calm and comfortable. With continued use, skin appears brighter, clearer, and more even-toned, with a smooth, healthy-looking finish.

150 AED

15% OFFFeatured

Irish Gold Skin Firming Lotion 300ml

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Irish Gold Skin Firming Lotion 300ml

Helps firm skin and diminish signs of aging by supporting collagen synthesis and the skin’s ability to repair damage resulting from UV rays, pollutants and chemicals. This lotion can be used on its own or as part of your skin repair regime.

85 AED

11% OFFFeatured

Vaseline Men Cooling Non-Greasy Body Lotion Jelly 600ml

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Highlights:

Vaseline Men Cooling Non-Greasy Body Lotion Jelly 600ml

Actively cools, and moisturizes to help heal dry skin With a hint of menthol, giving overheated-feeling skin a soothing, cooling sensation Fast-absorbing non-greasy.

40 AED

25% OFFFeatured

Paw Paw Whitening Soap Papaya Extract 180gm

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Highlights:

Paw Paw Whitening Soap Papaya Extract 180gm

Cleans deeply and removes impurities

Exfoliates dead skin cells and reveals the skin’s shine

Prepares the skin for application of the other products

A soft, supple and radiant skin

15 AED

19% OFFFeatured

Face Cream, Skin Care

Carrot Magic Exclusive 24K Beauty Plus Whitening Face Cream

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Highlights:

Carrot Magic Exclusive 24K Beauty Plus Whitening Face Cream

Carrot Magic Exclusive 24K Beauty Plus Whitening Face Cream is a premium facial skincare cream formulated to moisturize, brighten, and enhance the appearance of dull and uneven-looking skin. Designed as part of the Carrot Magic Exclusive 24K skincare range, this luxurious face cream helps promote a smoother, softer, and more radiant-looking complexion.

Its rich moisturizing formula helps replenish essential moisture while supporting the skin’s natural softness and suppleness. Regular use helps improve the appearance of dry, rough, and tired-looking skin while promoting a fresh and luminous glow.

The cream can be incorporated into a regular facial skincare routine to provide nourishing moisture and brightening-focused care.

Key Benefits:
• Helps brighten dull-looking skin.
• Promotes a more even-looking complexion.
• Helps moisturize and nourish facial skin.
• Leaves skin feeling softer and smoother.
• Helps improve the appearance of dry and rough skin.
• Promotes a healthy and radiant-looking glow.
• Supports a smooth and supple complexion.
• Suitable for regular facial skincare.
• Complements the Carrot Magic Exclusive 24K skincare range.

Directions for Use:After cleansing, apply a small amount to the face and neck. Massage gently using upward circular motions until completely absorbed. Use as part of your regular skincare routine. During daytime use, follow with an appropriate broad-spectrum sunscreen.

For external use only. Avoid direct contact with the eyes. Do not apply to broken or irritated skin. Discontinue use if irritation occurs.

65 AED

3% OFFFeatured

Shower Gel, Skin Care

Mabel Radiance Radiant Glow Body Wash 800ml

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Highlights:

Mabel Radiance Radiant Glow Body Wash 800ml

145 AED

14% OFFFeatured

Oils & Moisturizer, Skin Care

Moroccan Oil Massage Oil with Olive Oil 150ml

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Highlights:

Moroccan Oil Massage Oil with Olive Oil 150ml

Experience deep nourishment and relaxation with the Moroccan Oil Massage Oil with Olive Oil.

Infused with the natural goodness of olive oil, this luxurious massage oil deeply hydrates the skin while promoting relaxation and improving circulation.

Its lightweight, non-greasy formula absorbs easily, leaving the skin feeling soft, smooth, and rejuvenated.

Ideal for a soothing massage or daily moisturizing.

Olive Massage Oil rich with Shea butter has a great emollient effect.

It increases massage effectiveness to promote a sense of well-being.

30 AED

18% OFFFeatured

R&D Care Papaya Whitening Body Lotion 600ml

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Highlights:

R&D Care Papaya Whitening Body Lotion 600ml

Whitening body lotion instantly boosts moisture & skin tone

Made with full of highly nutritious active ingredients helps to protect from UV rays

Product is enriched with papaya extract, Vitamin C & E

It give vibrant, radiant and healthier looking skin

Vitamin C & E are rich in antioxidants that significantly brighten the skin

Papaya enzyme encourages skin cells turnover with no irritations to reveal a smoother and more radiant complexion

45 AED

17% OFFFeatured

Bicarbolight Lightening Body Cream with Bicarbonate and Lemon 130ml

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Highlights:

Bicarbolight Lightening Body Cream with Bicarbonate and Lemon 130ml

With its exclusive and unique formula, BICARBOLIGHT lightening cream combines the whitening action of sodium bicarbonate and the purifying effect of lemon.

The use of the product should not exceed 15 days. Let the skin rest 2 weeks between each routine.

Product benefits

Clarifies the skin harmoniously

Moisturizes, softens, and Smoothest the epidermis

How to use

Apply BICARBOLIGHT lightening cream morning and evening to the completely cleansed body with BICARBOLIGHT shower gel. Lightly massage into skin.

25 AED

PRODUCTS ON SALES

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18% OFFFeatured

Lotion, Skin Care

Eve Moisturizing Body Lotion Shea Butter 500ml

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Highlights:

Eve Moisturizing Body Lotion Shea Butter 500ml

Revive your skin with lightweight all-natural Shea Butter cream. Eve Shea Butter Moisturizing Body Cream targets dry skin to smooth and improve its texture, leaving it soft and supple. The fast absorbing formula leaves no residue, and can be combined with other products as desired for long-lasting moisture

45 AED

20% OFFFeatured

Skin White Advanced Whitening Soap with Kojic Acid 90gm

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Highlights:

Skin White Advanced Whitening Soap with Kojic Acid 90gm

Powerful combination for brightening skin
Kojic Acid lightens dark spots and blemishes
Retinol promotes skin renewal for a youthful glow
Fades discoloration and evens out skin tone
Helps achieve a radiant and flawless complexion

20 AED

5% OFFFeatured

Oils & Moisturizer, Skin Care

Medix 5.5 Vitamin C and Ferulic Acid Firming and Brightening oil 1000ml

Medix 5.5 Vitamin C and Ferulic Acid Firming and Brightening oil 1000ml

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Highlights:

Medix 5.5 Vitamin C and Ferulic Acid Firming and Brightening oil 1000ml

【Medix Body Oil】Experience the transformative power of our Medix Vitamin C Body Oil, enriched with the finest ingredients including turmeric. This potent formula is designed to leave you hydrated, and irresistibly smooth.

【Safe】This Medix Retinol Body Oil is a blend of different plant extracts that will give your body skin a naturally radiant glow.

【Deep Nourishment】Our Medix vitamin c brightening body oil contains Vitamin C oil that deeply nourishes your skin, leaving it feeling soft, smooth and renewed.

95 AED

8% OFFFeatured

Makari Extreme Argan & Carrot Oil Multi Function Soap 200gm

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Highlights:

Makari Extreme Argan & Carrot Oil Multi Function Soap 200gm

Get ready to illuminate and uncover a more even toned complexion with this cleansing, exfoliating soap bar. Detoxify and remove impurities, sloughing off dull, dead skin and reveal a glowing skin tone. Richly moisturizing, you will soon see why this is one of our award winning soap bars.
Recommended for all skin types except sensitive
-Massage gently in circular motions and rinse
-Use 3x per week morning and night on face and body
-For face, follow with Extreme Toning Gel or skin type appropriate Naturalle Serum
-For body, follow with Extreme Botanical Body Oil or Extreme Glycerin
-Use skin type appropriate soap on alternate days and nights

185 AED

17% OFFFeatured

Disaar Moisturizing Sunblock Sunscreen Cream 80ml

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Highlights:

Disaar Moisturizing Sunblock 80ml

Hydrating non-irritating facial sunscreen

Designed to dry quickly and work like a moisturizer to visibly improve your skin

Leaves skin soft, smooth and moisturizes

Moisturising active ingredients protects the skin from external aggressions and fights signs of ageing

Increases water retention thus providing a long lasting moisture sensation

25 AED

25% OFFFeatured

Gluta-C Glutathione & Vitamin C Intense Whitening Papaya Soap 120gm

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Highlights:

Gluta-C Glutathione & Vitamin C Intense Whitening Papaya Soap 120gm

Experience the power of Gluta-C Intense Whitening Exfoliating Soap

Infused with Glutathione and Vitamin C, this soap gently exfoliates, lightens skin, and eliminates impurities. Ideal for everyday use, it paves the way for glowing, healthier-looking skin. Upgrade your skincare routine with this wonder soap today!

Skin Renewing & Smoothening

Gentle Exfoliation & Skin Brightening

For dry and dull skin

15 AED

8% OFFFeatured

Bigen Speedy Color No Ammonia Dark Brown 30

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Highlights:

Bigen Speedy Color No Ammonia Dark Brown 30

Bigen Ammonia-Free Hair Dye Dark Brown 30 This dye is used to color hair without the use of ammonia, making it a suitable choice for people looking to change hair color without causing damage or irritation.

Benefits and features:

Ammonia-free formula protects hair and scalp from damage and irritation.

Provides long-lasting, natural color, adding shine and appeal to hair.

Easy to use and suitable for home use, without having to visit the barber shop.

A nourishing formula that nourishes and strengthens hair during the coloring process.

It comes with a special formula that contains ingredients that maintain the hair’s balance and give it the necessary moisture.

How to use :

Prepare the dye according to the instructions on the package.

Divide hair into small sections using a coloring brush.

Apply the dye evenly on the hair from the roots to the ends.

Wait for 20 – 25 minutes.

Rinse the hair well with water until all dye residue comes out.

55 AED

7% OFFFeatured

Silky Cool Professional Hair Shampoo Nourishing Bulk Shampoo with Apple 5 Liter

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Highlights:

Silky Cool Professional Hair Shampoo Nourishing Bulk Shampoo with Apple 5 Liter

Silky Cool’s professional 5L shampoos are specially formulated to gently cleanse the hair and scalp while nourishing strands with enriching natural extracts. Ideal for salon use or everyday family care, each variant is infused with a targeted ingredient to support healthy, beautiful hair.

Key Benefits:

Cleanses without stripping natural moisture
Promotes smooth, shiny, easy-to-manage hair
Helps reduce hair breakage.
Safe for daily use and suitable for all hair types
Available in a range of variants tailored to different hair needs
Convenient 5L pump packaging for professional or bulk us

65 AED

18% OFFFeatured

R&D Care Papaya Whitening Body Lotion 600ml

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Highlights:

R&D Care Papaya Whitening Body Lotion 600ml

Whitening body lotion instantly boosts moisture & skin tone

Made with full of highly nutritious active ingredients helps to protect from UV rays

Product is enriched with papaya extract, Vitamin C & E

It give vibrant, radiant and healthier looking skin

Vitamin C & E are rich in antioxidants that significantly brighten the skin

Papaya enzyme encourages skin cells turnover with no irritations to reveal a smoother and more radiant complexion

45 AED

12% OFFFeatured

Shower Gel, Skin Care

Purec Pure Egyptian Gold Shower Gel Gold Essence & Micro Crystals 1000ml

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Highlights:

Purec Pure Egyptian Gold Shower Gel Gold Essence & Micro Crystals 1000ml

With Gold Essence & Micro Crystals (Scrub), this shower scrub moisturizes your skin to give you a more even skin tone. The shower scrub lightens your skin to give you natural fairness that is appealing to the eyes.

HOW TO USE

Squeeze shower gel onto your hand or a washcloth, massage into a rich lather and rinse thoroughly.

75 AED

GIFT SET

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20% OFFFeatured

Mask, Skin Care

Reborn Mineral Gold Mask for Glowing Skin 500ml

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Highlights:

Reborn Mineral Gold Mask for Glowing Skin 500ml

It is a unique product with precious particles of mica coated Gold pigments. The beneficial effect of Gold is supported by the intensive regenerating and nourishing action with Vitamin-E for its efficiency in fighting free readicals. Restores firmness and elasitcity to th e skin & Gives a radiant and youthful appearance to the face.

40 AED

9% OFFFeatured

Hair Care, Hair Oil, Hair Treatment

Skin Doctor Shine & Repair Argan Hair Serum 100ml

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Highlights:

Skin Doctor Shine & Repair Argan Hair Serum 100ml

Makes hair shiny and manageable and reduces split ends.

Skin Doctor Shine & Repair Argan Hair Serum is designed to nourish your hair and scalp. With eco-certified Argan Oil, packed with antioxidants, it helps protect your hair from damage and makes it more manageable. This serum also strengthens hair, repairs damage, and reduces split ends, leaving your hair smooth, shiny, and healthy.

How to use:

Apply product to the palm of the hand and massage thoroughly into hair. Can be applied on dry hair (for styling) or wet hair (for manageability).

50 AED

25% OFFFeatured

Anti-Dandruff, Hair Care, Shampoo

Head & Shoulders Extra Volume Anti-Dandruff Shampoo 190ml

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Highlights:

Head & Shoulders Extra Volume Anti-Dandruff Shampoo 190ml

Created with a unique volumizing formula, Head & Shoulders Extra Volume Anti-Dandruff Shampoo delivers 24-hour volume to lifeless, lifeless, flat, manageable hair.

Now up to date with the highest standards of modern beauty, and with a tried and tested active formula for dandruff protection, Head & Shoulders shampoo keeps your hair thick, healthy, full of life, and 100% dandruff-free.

Benefits and Features:

Eliminates dandruff 100% (visible dandruff, with daily use).

A unique formula that thickens hair.

It gives hair density and vitality for up to 24 hours.

4 effective formulas: Clean, protect, and moisturize the hair and scalp (with regular use).

For a beautiful appearance and the ability to comb hair quickly.

A gentle and pH-balanced shampoo for daily use.

For fine, irregular, colored, or chemically treated hair.

How to use:

Apply onto wet hair wash and rinse.

15 AED

5% OFFFeatured

Cetaphil Rich Hydrating Night Cream Normal Skin 48gm

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Highlights:

Cetaphil Rich Hydrating Night Cream Normal Skin 48gm

Cetaphil Moisturizing Cream contains a superior system of extra-strength emollients and humectants clinically proven to bind water to the skin and prevent moisture loss. The result is long-lasting relief for even severely dry skin. The non-greasy formula is excellent for hands, feet, elbows, knees, and any other areas that require intensive moisturization. They defend against 5 signs of skin sensitivity, including a weakened skin barrier, irritation, roughness, tightness and dryness.

95 AED

13% OFFFeatured

Skin Doctor Orange Jam Scrub for Face & Body 200gm

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Highlights:

Skin Doctor Orange Jam Scrub for Face & Body 200gm

For smooth and gentle skin.

Skin Doctor Face and Body Orange Jam Scrub has a soft texture that glides well on the skin. Its exfoliating particles work smoothly to deeply clean and remove dirt and impurities

Hwo to use:

Get an ample amount using fingertips, gently massage on the skin in a circular motion then rinse thoroughly with water.

35 AED

13% OFFFeatured

Jergens Soothing Aloe Refreshing Body Moisturizer 600ml

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Highlights:

Jergens Soothing Aloe Refreshing Body Moisturizer 600ml

Jergens Soothing Aloe with Cucumber Extract and Aloe Vera Refreshing Moisturizer Lotion is a hydrating and soothing lotion that is perfect for dry and sensitive skin. Infused with the refreshing scent of cucumber this lotion will leave your skin feeling cool and revitalized. Pamper your skin with Jergens Soothing Aloe with Cucumber Extract and Aloe Vera Refreshing Moisturizer Lotion. This lotion is enriched with aloe vera known for its soothing properties and cucumber extract which helps to hydrate and refresh the skin. The non-greasy formula absorbs quickly leaving your skin feeling soft and smooth. Experience the ultimate hydration with Jergens Soothing Aloe with Cucumber Extract and Aloe Vera Refreshing Moisturizer Lotion. This bottles is perfect for those who want to keep their skin moisturized and refreshed all day long. The lightweight formula absorbs quickly and leaves a cooling sensation on the skin making it perfect for hot summer days. Storage Conditions: Store away from heat and humidity Safety Warnings: For external use only. Avoid eye contact

35 AED

7% OFFFeatured

Gluta Gold Half Cast 24k Gold Lightening Face & Body Cream 500gm

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Highlights:

Gluta Gold Half Cast 24k Gold Lightening Face & Body Cream 500gm

Unlock Your Radiant Glow with Gluta Gold Half Cast: The Ultimate Skin Transformation!

Are you dreaming of a flawless, even-toned, and luminous complexion? Discover the magic of Gluta Gold Half Cast Face & Body Cream, the advanced formula specifically engineered to give your skin the luxurious care it deserves.

Why Choose Gluta Gold Half Cast?

Experience the perfect synergy of nature and science. Infused with high-potency Alpha Arbutin and Glutathione, this cream penetrates deep into the skin layers to target dark spots, hyperpigmentation, and dullness, revealing a brighter and more youthful version of you.

Key Features You’ll Love:

Intensive Brightening (7-Day Action): Experience visible results in just one week! Our unique formula is designed for fast-acting skin rejuvenation and texture refinement.
Dual-Action Versatility: Simplify your routine! This gentle yet powerful cream is safe for your face and highly effective for stubborn dark areas on the body like elbows, knees, and knuckles.
Organic & Safe Ingredients: We prioritize your skin’s health. Using organic extracts, we provide a safe alternative to harsh chemicals, ensuring a natural-looking glow without irritation.
Deep Hydration & Protection: More than just a whitener—this cream is packed with essential vitamins that lock in moisture, leaving your skin velvety soft and protected against environmental stressors.

How to Achieve the “Golden” Glow?

For the best results, apply a generous amount to clean, dry skin twice daily (morning and night). Massage in circular motions until fully absorbed. Pro Tip: Always pair with a high-SPF sunscreen during the day to protect your progress and maintain your radiant finish.

Join the Glow Revolution!

Don’t just hide imperfections—transform your skin. Gluta Gold Half Cast is more than a beauty product; it’s your daily boost of confidence in a jar.

Highlights

Intensive brightening for face and body, showing visible results in just 7 days.
Enriched with Alpha Arbutin and Glutathione to target dark spots and hyperpigmentation.
Provides deep hydration and skin repair with SPF 50 protection.

65 AED

14% OFFFeatured

Washami Whitening Face Serum Vitamin C 30% 30ml

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Highlights:

Washami Whitening Face Serum Vitamin C 30% 30ml

Washami Professional Serum is formulated for those who are looking for an anti-aging serum that is natural and mild on the skin.
It will help to prevent aging faster. Giving you smooth, refreshed, rejuvenated, and feeling young looking.

To Use: After facial cleansing, apply proper amount of serum to the face and gently massage until absorption.

30 AED

22% OFFFeatured

Shower Gel, Skin Care

GLUTA C Kojic Plus+ Body Wash With Cooling Effect Scent 250ml

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Highlights:

GLUTA C Kojic Plus+ Body Wash With Cooling Effect Scent 500ml

Awaken your senses with the mood-boosting scent of Aloe and Lotus in the Gluta-C Kojic Plus+ Body Wash with Cooling Effect!

Feel the icy freshness after every wash! It reduces hyperpigmentation, prevents blemishes, and improves skin texture.

Moisturizing and Nourishing

Helps prevent acne and reduce blemishes

With Kojic Acid for skin lightening

With Niacinamide to lessen wrinkles and fine lines

35 AED

13% OFFFeatured

Cleansers, Make Up, Skin Care, Tonners

Dr Rashel VC & Niacinamide Essence Micellar Cleansing Water 300ml

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Highlights:

Dr Rashel VC & Niacinamide Essence Micellar Cleansing Water 300ml

Removes even waterproof makeup, cleanses, brightens.

No rinse, no harsh rubbing.

Face, eyes and lips

All skin type, even sensitive skin

Benefits:

This formula is enriched with vitamin C, known for brightening, reducing dark spots and promotes healthy collagen.

dissolves long-lasting makeup from the face, eyes and lips, even long-lasting products.

can also be used to refresh and cleanse the skin morning or evening.

Leaves skin clean, healthy and glowing.

How to use:

Shake well, saturate a cotton pad.

To remove eye makeup: hold pad over closed eye for a few seconds, then gently wipe without harsh rubbing.

To cleanse skin & remove face makeup: gently wipe pad over skin until completely clean from makeup & impurities. Use in morning or evening. No need to rinse.

Warning：

For external use only, keep it in a dry and cool place, avoid direct contact with eyes, if contact occurs, rinse well with water, If irritation occurs, discontinue use. Keep it out of reach of children.

35 AED