Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

Pure Skin Clarifying Cream 125ml

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Pure Skin Clarifying Cream 125ml

Pure Skin Cream is a lightening cream with a concentrated grenadine-based formula that eliminates dark spots and stubborn scars on your skin. It can be used on the face and body. Your skin becomes younger and clearer after each application.

20 AED

11% OFFFeatured

Pastil Body Lotion Chocolate 480ml

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Pastil Body Lotion Chocolate 480ml

40 AED

13% OFFFeatured

New Face Extra Soft Cream Deep Moisturization with Aloe Vera & Yogurt

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New Face Extra Soft Cream Deep Moisturization with Aloe Vera & Yogurt

Experience intense hydration and skin nourishment with New Face Extra Soft Cream, specially formulated with the soothing power of Aloe Vera and the deep-conditioning benefits of Yogurt. This rich, creamy formula locks in moisture, enhances skin elasticity, and provides long-lasting softness for a healthy, radiant glow.

Key Benefits:

Aloe Vera Infusion – Soothes and hydrates dry, irritated skin.
Yogurt Extracts – Nourishes and restores skin’s natural smoothness.
Deep Moisturization – Keeps skin soft, supple, and refreshed all day.
Protective Skin Barrier – Strengthens and shields against environmental stress.
Suitable for All Skin Types – Perfect for daily hydration and skin care.

Pamper your skin with New Face Extra Soft Cream, delivering ultimate softness, hydration, and nourishment for a fresh and youthful look.

35 AED

Shower Gel, Skin Care

Pro White Collagen Lightening Shower Gel 500ml

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Pro White Collagen Lightening Shower Gel 500ml

Pro White Collagen Lightening Shower Gel 500ml is Formulated with shea butter and egg yolk, this range eliminates pigmentation and unifies the skin while hydrating it. It also … Pros and cons: Clarifies the skin expertly and naturally.

35 AED

10% OFFFeatured

PrettyBe Brightening Body Lotion Papaya 550ml

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PrettyBe Brightening Body Lotion Papaya 550ml,,,

45 AED

13% OFFFeatured

Rinju Gold Shea Butter Lotion 473ml

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Rinju Gold Shea Butter Lotion 473ml

Ultimate Moisture and Protection: All-Day Hydration

Indulge your skin with our deeply hydrating lotion, enriched with pure shea butter. This luxurious formula smoothes and softens all skin types, restoring their youthful glow. Enjoy the exotic fragrance, expertly blended with essential oils, for the ultimate relaxing experience.

Benefits:

Deep Hydration: Keeps your skin moisturized and protected throughout the day.

Smoothes and Softens: Pure shea butter nourishes and revitalizes all skin types.

Restores Youthful Glow: Helps your skin regain its natural radiance.

Exotic Fragrance: A unique blend of essential oils provides a relaxing and pleasant scent.

Gentle and Effective: Suitable for daily use on all skin types.

Experience the ultimate in skin hydration and care with our Ultimate Moisture and Protection lotion.

65 AED

13% OFFFeatured

Valera Licorice Body Lotion

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Valera Licorice Body Lotion

35 AED

14% OFFFeatured

Brilliant Skin Essentials Rejuvenating Facial Cream 10gm

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Brilliant Skin Essentials Rejuvenating Facial Cream 10gm

Reduces the appearance of wrinkles

Good anti aging moisturizer

Firm your skin

Stimulate collagen production and keep your skin tight and youthful

30 AED

3% OFFFeatured

Lait Asian Secret Gluta Pure Whitening Lotion 500ml

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Lait Asian Secret Gluta Pure Whitening Lotion 500ml

Formulated with ingredients such as kojic acid, niacinamide (vitamin B3), vitamins C and E to give your skin a smooth, radiant appearance.

Instructions for use: After cleansing apply lotion on that body and gently massage.

Main ingredients: Glutathione powder,kojic acid, niacinamide, vitamins C and E, deionized water, mineral oil, silicone oil, perfum.

195 AED

10% OFFFeatured

ActiveX Passion Fruit Foamy Slime Deep Cleansing & Exfoliating Face & Body Scrub 800gm

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ActiveX Passion Fruit Foamy Slime Deep Cleansing & Exfoliating Face & Body Scrub 800gm

Refresh, Exfoliate & Reveal Smoother-Looking Skin

Transform your shower routine with ActiveX Foamy Slime Scrub, a unique face and body exfoliating scrub that creates a rich foamy lather while gently polishing away surface impurities. Designed to combine cleansing and exfoliation in one step, this innovative scrub helps leave skin feeling smoother, refreshed and revitalized after every use.

Available in three refreshing variants — Ocean Blue, Passion Fruit and Fresh Mango — for an enjoyable spa-like cleansing experience at home.

Why You’ll Love It

Dual-action cleansing and exfoliation
Creates a rich foamy lather upon contact with water
Helps remove dirt, excess oil, and surface impurities
Leaves skin feeling smoother and refreshed
Suitable for face and body use
Large 800g value size
Ideal for weekly exfoliation routines
Refreshing fragrance options for an uplifting shower experience

45 AED

PRODUCTS ON SALES

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18% OFFFeatured

Lotion, Skin Care

Cocoderma Lightening Body Lotion with Coconut Oil 500ml

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Cocoderma Lightening Body Lotion with Coconut Oil 500ml

Cocoderma body lotion penetrates and leaves your skin flexible, soft and hydrated. Its formula with coconut extracts daily purify and harmoniously lighten the skin.

Product benefits

Clarifies the skin harmoniously

Moisturizes, softens, and smoothes the epidermis

How to use

Apply only to small areas in a timely or time-limited manner. Rinse hands well after use. Avoid contact with eyes. In case of irritation, discontinue use. Use prohibited on children under 12 years old. Keep out of reach of children.

45 AED

14% OFFFeatured

Valera Face Serum Licorice

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Valera Face Serum Licorice

30 AED

13% OFFFeatured

Oils & Moisturizer, Skin Care

Skin Doctor Argan Massage Oil 120ml

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Skin Doctor Argan Massage Oil 120ml

Especially formulated to hydrate and soothe your skin for best massage experience.

Skin Doctor Argan Massage Oil, enriched with the natural goodness of Argan extract, is expertly crafted to nourish and rejuvenate your skin. This luxurious oil provides deep hydration, soothing your skin while leaving it feeling incredibly soft, smooth, and perfectly moisturized. Ideal for a relaxing massage, it helps to restore your skin’s natural radiance and elasticity, offering a spa-like experience with every use. Treat your skin to the ultimate indulgence and enjoy its silky-smooth feel all day long.

How to use:

Apply on your body and massage gently.

35 AED

7% OFFFeatured

Vaseline UV Extra Brightening Intensive Care Repair Body Lotion 500ml

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Vaseline UV Extra Brightening Intensive Care Repair Body Lotion 500ml

Vaseline Healthy White UV Lightening Lotion contains Vitamin B3 that helps skin look brighter by working deep inside the skin within the stratum corneum. It inhibits melanin transfer and helps to reduce the appearance of wrinkles, uneven tone and dark spots. Triple sunscreens to give protection to skin’s epidermal structure from darkening. Micro-droplets of Vaseline Jelly restore damaged skin. Product made in Thailand.

65 AED

17% OFFFeatured

Skin Doctor Face & Body Scrub With Brown Coffee 1000ml

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Skin Doctor Face & Body Scrub With Brown Coffee 1000ml

Exfoliates, smoothens and moisturizes the skin.

Skin Doctor Face & Body Scrub with Brown Coffee Extract exfoliates the skin gently for smooth skin. It improves and moisturizes your skin naturally, removing dead skin cells impurities and dirt to replace them with fresh clean skin.

How to use:

Apply scrub with hands. Gently massage in circular motion

with an adequate amount of scrub then rinse.

50 AED

10% OFFFeatured

Lady Diana Improved Formula Nourishing Hair Cream 1000ml

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Lady Diana Hair Cream with Olive Oil Get Smooth, Silky Hair 1000ml

Lady Diana Nourishing Hair Cream with Olive Oil for Colored and Permed Hair is formulated with vitamins and proteins for healthy hair and scalp nourishment. It can be applied on both wet and dry hair, but for the best result use on wet hair with the desired amount. It gives powerful moisturizing treatment to extra dry, over-processed and color-treated hair, and adds shine, glow, moisture and elasticity to brittle hair.

45 AED

11% OFFFeatured

Olivera Lightening Milk 500ml

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Olivera Lightening Milk 500ml

Olivera clarifying milk evens and clarifies the skin thanks to its formula rich in aloe vera and olive oil. Day after day, your skin becomes younger and clearer.

40 AED

13% OFFFeatured

Oils & Moisturizer, Skin Care

Dr.Meinaier Coconut Oil Essential Oils for Brightening and Moisturising 118ml

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Dr.Meinaier Coconut Oil Essential Oils for Brightening and Moisturising 118ml

Coconut Oil: contains skin-nourishing fatty acids and polyphenols, reduce dryness and allow your skin to retain moisture, elping shield skin from environmental toxins, smoothing and improve texture skin, diminish the signs of aging, calming effect and can help reduce temporary redness.

35 AED

9% OFFFeatured

EOS Shea Better Body Lotion Pomegranate Raspberry 473ml

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EOS Shea Better Body Lotion Pomegranate Raspberry 473ml

The eos Shea Better Body Lotion in Pomegranate Raspberry is a luxurious moisturizer designed to hydrate and nourish your skin while leaving it soft and smooth. With its fruity scent and rich formula, this lotion provides an enjoyable skincare experience.

Enriched with shea butter and natural oils, it delivers intense moisture, helping to combat dryness and keep your skin feeling supple.

Moisturizes and softens the skin.
Soothing for dry skin.
Made with 7-nourishing oils.
Free of parabens, phthalates, & gluten.
Dermatologist-recommended.
hypoallergenic.
Made for sensitive skin.
not tested on animals.
Vegan.

Ingredients:

Water/Eau, Glycerin, Caprylic/Capric Triglyceride, Cetyl Alcohol, Isopropyl Palmitate, Dicaprylyl Carbonate, Glyceryl Stearate SE, Dimethicone, Fragrance/Parfum, Butyrospermum Parkii (Shea) Butter, Butyrospermum Parkii (Shea) Oil, Helianthus Annuus (Sunflower) Seed Oil, Punica Granatum Extract, Rubus Idaeus (Raspberry) Leaf Extract, Petrolatum, Mineral Oil (Huile Minérale), Carbomer, Caprylyl Glycol, Hexylene Glycol, Phenoxyethanol, Stearic Acid, Dimethiconol, Disodium EDTA, Sodium Hydroxide, Tocopheryl Acetate, Citric Acid, Hexyl Cinnamal, Linalool, Butylphenyl Methylpropional, Limonene, Citronellol, Hydroxycitronellal, Alpha-Isomethyl Ionone, Citral.

150 AED

14% OFFFeatured

Ujooba Beauty Serum Hydrate And Restore 50ml

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Ujooba Beauty Serum Hydrate And Restore 50ml

Ujooba Beauty Serum is a potent blend created to bring out the natural radiance of your skin. The serum’s rejuvenating properties work to combat signs of aging, promoting a fresh and youthful glow that transcends time.

30 AED

GIFT SET

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22% OFFFeatured

Creams, Skin Care

Dhin Dhin Body Brightening Cream, 360g

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Dhin Dhin Body Brightening Cream, 360gm

Ideal for daily moisturizing and pampering routine. Helps to restore the skin’s natural moisture balance. Can be used on all skin types. Provides long-lasting moisture and protection. Enhances the overall texture and tone of the skin. Promotes a healthy and radiant complexion. Suitable for all seasons and climates.

Leaves the skin feeling soft, smooth, and supple.

Suitable for all skin types.

Helps to improve the appearance of dry and rough skin.

35 AED

10% OFFFeatured

Silky Cool Hot Oil Wheat & Honey Deep Conditioning Hair Treatment for Dry, Damaged & Frizzy Hair 1000ml

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Silky Cool Hot Oil Wheat & Honey Deep Conditioning Hair Treatment for Dry, Damaged & Frizzy Hair 1000ml

Keep your hair Shiny & Healthy and get the hairstyle you’ve always wanted with our hot oil Hair Cream.

45 AED

11% OFF

Bio Oil Body Lotion 250ml

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Bio Oil Body Lotion 250ml

The ideal moisturiser for everyday dry skin. It pioneers a new level of lightness in skin hydration and has on average twice the amount of oil as currently available body lotions. Its clinically proven high-oil formulation is ultralight and non-greasy, delivering long-lasting moisture. It leaves the skin feeling silky soft and smooth. Bio-Oil Body Lotion is carefully designed with a complex water-in-oil formulation and combination of ingredients that work to hydrate and replenish the skin. Bio-Oil Body Lotion spreads easily and absorbs instantly, hydrating and replenishing everyday dry skin. Shake before use to activate ingredients.

85 AED

20% OFFFeatured

Yong Chin Papaya Spa Salt 300gm

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Yong Chin Papaya Spa Salt 300gm

YC Papaya Spa Salt is a natural exfoliator that gently removes dull skin cells and dirt, revealing radiant skin. It helps control blemishes while promoting smooth, brighter, and more even skin tone.

YC Papaya Spa Salt is enriched with Vitamin E, Papaya, and the benefits of natural salt. It provides nourishment to your skin with pure papaya. The enzyme “Papain” from papaya helps naturally whiten and moisturize your skin, giving you a fresh and radiant complexion.
Key Benefits:
-Gently exfoliates to remove dull skin cells and dirt
-Helps control blemishes and promotes smooth, even skin tone
-Enriched with Vitamin E and natural papaya extract
-Naturally whitens and moisturizes the skin
-Reveals a brighter and more radiant complexion

20 AED

13% OFFFeatured

Joji Secret Young Mixed Berry Anti-Oxidant Mask 30gm

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Joji Secret Young Mixed Berry Anti-Oxidant Mask 30gm

35 AED

14% OFFFeatured

QEI+ Paris Extreme Shine Carrotte Lightening Serum 80ml

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QEI+ Paris Extreme Shine Carrotte Lightening Serum 80ml

This unique Extreme Shine serum with carrot extract contains the most precious agents with active lightening plant ingredients that help reduce the spots on your phalanges, hand and feet. This QEI+ skincare will restore light bright and clear skin.

150 AED

29% OFFFeatured

Cocoa Expert Moisturizing Cream 125ml

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Cocoa Expert Moisturizing Cream 125ml

Cocoa Expert is a moisturizing care cream based on cocoa butter, which nourishes and hydrates the skin. Its satin effect leaves a pleasant scent on your skin upon application. SPF 20 UVA/UVB protects the skin against damage caused by sun exposure, and prevents signs of aging.

25 AED

23% OFFFeatured

Sulfur-8 Scalp Therapy Medicated Shampoo 296ml

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Sulfur-8 Scalp Therapy Medicated Shampoo 296ml

Neutralizes odor with deoboost technology
Alleviates scalp itching & flaking associated with dandruff
Free from sulfates, artificial dyes, parabens, & silicones
Controls hair frizz & scalp itching & flaking due to dandruff

155 AED

14% OFFFeatured

Laser White Sugary Scrub Soap Balls Coffee 300gm

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Laser White Sugary Scrub Soap Balls Coffee 300gm

30 AED

25% OFFFeatured

Sia Pinkish White Glow Beauty Soap

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Sia Pinkish White Glow Beauty Soap

Sia Beauty Soap is a luxurious skincare product that combines natural ingredients like Vitamin E, Avocado, and Jojoba extracts for a deep, nourishing experience. It not only cleanses but also deeply moisturizes and nourishes the skin, resulting in a radiant complexion. The soap’s unique formula regulates oil production, leaving the skin oil-free.

It prevents moisture loss, ensuring suppleness and a glowing complexion. Unlike other soaps, Sia Beauty Soap is free from harsh chemicals and ingredients. It is endorsed by a trusted beauty icon, ensuring its safety and effectiveness. Transform your skincare routine with Sia Beauty Soap for radiant, moisturized, and balanced skin.

15 AED