Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Noor 24K Gold Exfoliating Scrub Shower Gel

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Noor 24K Gold Exfoliating Scrub Shower Gel 890ml

Noor Gold 24K Gold Shower Gel with Scrub is a best shower gel choice for those who want a refreshing and effective cleansing experience. This formula is crafted to gently exfoliate while deeply cleansing the skin, making it one of the best shower gel for men and best shower gel for women looking for smoother, clearer skin.

Infused with 24K gold particles, it helps even out skin tone, reduce the appearance of imperfections, and regulate sebum production. The exfoliating action works to remove dead skin cells, while the formula helps control excess oil and minimize unwanted shine, leaving your skin feeling soft, balanced, and revitalized after every use.

Benefits

Gently exfoliates and deeply cleanses skin
Helps hydrate and brighten the skin
Removes impurities and dead skin cells
Leaves skin soft, smooth and radi

How to Use?

Take a small amount of shower gel onto a loofah, sponge, or washcloth.
Squeeze it gently until lather begins to foam.
Massage gently on your body and rinse off thoroughly.
Suitable for all skin types.

45 AED

13% OFFFeatured

Fairlady Body Milk Pure Honey 500ml

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Fairlady Body Milk Pure Honey 500ml

Fairlady Body Milk Pure With Honey Is For Rough, Dry Skin.

It Consists Of Ingredients Such As Collagen, Natural Oils, Glycerine And Vitamin E. Ingredient Are Excellent Moisturisers.Skin Will Be Left Looking Young And Healthy.

35 AED

13% OFFFeatured

Lotion, Personal Care, Skin Care

Vaseline Men Extra Hydration Extra Strength Vaseline Jelly 400ml

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Vaseline Men Extra Hydration Extra Strength Vaseline Jelly 400ml

35 AED

20% OFFFeatured

Bioskin Lightening Body Lotion 150ml

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Bioskin Lightening Body Lotion 150ml

Bioskin Body Lotion moisturizes and lightens your skin gradually. The pomegranate extracts it contains enhance its protective action thanks to the antioxidant properties of the pomegranate. Your skin regains firmness, softness and radiance.

20 AED

Precious Perfect Revitalizing Fade Cream 500ml

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Precious Perfect Revitalizing Fade Cream 500ml

Precious Perfect Super Pot Cream 500ml Radiance White cream from Precious Perfect is a complexion revealing cream. It is specially designed to give you perfect beauty. A real treasure for black and mixed skin. Composed of fruit acid and radiance.

40 AED

25% OFFFeatured

Bronze Tone clarifying Shower Gel 475ml

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Bronze Tone clarifying Shower Gel 475ml

Bronze Tone clarifying Shower Gel 475ml is designed to deeply clarify and cleanse your skin, leaving you feeling refreshed. Its unique combination of powerful ingredients helps to brighten and even out your skin tone. This shower gel is suitable for all skin types and provides a long-lasting, moisturizing effect.

30 AED

14% OFFFeatured

Precious Skin Gold 24K Anti Melasma Whitening Skin Collagen Facial Soap 50gm

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Precious Skin Gold 24K Anti Melasma Whitening Skin Collagen Facial Soap 50gm

This luxurious facial soap is enriched with 24K gold, collagen, and effective anti-melasma ingredients, designed to brighten and lighten the skin. It targets hyperpigmentation, reduces dark spots, and helps even out the skin tone. The collagen formula helps restore elasticity, leaving the skin firm, smooth, and rejuvenated.

Benefits:

Brightens and whitens the skin, reducing melasma and dark spots.
Helps even out skin tone and improve radiance.
Enriched with collagen to promote skin elasticity and firmness.
Gently cleanses the skin without drying, leaving it soft and smooth.
Suitable for all skin types, including sensitive skin.
How to Use:

Lather the soap with water and gently massage onto the face.
Leave it for a few minutes to allow the ingredients to penetrate the skin.
Rinse thoroughly with water.
Use daily for the best results.

30 AED

17% OFFFeatured

Paw Paw Intense Clarifying Cream With Papaya Extracts 50ml

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Paw Paw Intense Clarifying Cream With Papaya Extracts 50ml

Concentrated corrective treatment for the most difficult spots: hands, feet, elbows, phalanges Reduces and prevents skin imperfections

Fast and effective action

Evens complexion, spots quickly faded

25 AED

8% OFFFeatured

Jjoji Secret Young Gluta Milky Spa Salt Scrub 350gm

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Jjoji Secret Young Gluta Milky Spa Salt Scrub 350gm

Joji Secret Young Gluta Milky Spa Salt Scrub 350g. A body scrub with glutathione and milk extract that helps remove dead skin cells and smooth rough, dull-looking skin. It leaves your skin feeling soft, fresh, and more radiant after use.

23 AED

Skin Free Milk Super Whitening Glutathione Concetrated Serum 70ml

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Skin Free Milk Super Whitening Glutathione Concetrated Serum 70ml

Skin free beautifying milk is serum of high concentration used to clear dark knuckles, dark toes and stubborn spots, lightens skin very well and very effective.

45 AED

PRODUCTS ON SALES

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13% OFFFeatured

Face Wash, Skin Care

Skin Doctor Red Flower Face Wash Gel 100ml

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Skin Doctor Red Flower Face Wash Gel 100ml

For combination skin, cleanses and removes excess oil, dirt and makeup traces.

Red flower Face Wash Gel preserves skin’s natural moisture balance and helps to remove excess oil and make-up, leaving your skin to moisturize & glow.

How to use:

Apply gently to wet face and neck by massaging in circular motion. Rinse thoroughly with warm water.

35 AED

6% OFFFeatured

Bar Soap, Gift Sets, Lotion, Skin Care

Makari Naturalle Carotonic Extreme ( Body Lotion, Serum, Tube Cream And Soap ) 4-Pc Set

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Makari Naturalle Carotonic Extreme ( Body Lotion, Serum, Tube Cream And Soap ) 4-Pc Set

Unveil your skin’s natural beauty with this extreme whitening set. It is a 3-pc botanical natural skin lightening set formulated with skin-enriching Carrot Oil and SPF15. For combination, oily and acne-prone skin types

Heals acne blemishes and scars
Fades dark spots and blemishes
Improves appearance of skin’s texture
Evens skin tone and delivers a healthy-looking glow
Protects against sun damage and environmental aggressors

Set includes:

Toning Soap: Cleanse and exfoliate skin
Toning Cream: Moisturize and protect against sun damage
Body Lotion: Nourishes, evens tone and provides sunscreen
Toning Serum: Correct dark spots and even skin tone

850 AED

20% OFFFeatured

Creams, Skin Care, Tubes

Melano Civic Skin Lightening Cream 30gms

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Melano Civic Skin Lightening Cream 30gms

Civic Cream helps correct the clear skin of all its imperfections.

It is a cream designed to help black skin, mixed and matte unify, lightening their complexion.

Removes dark spots and skin imperfections, unifies the complexion.

Civic Cream is also suitable for acne skin, redness, scars, and pregnancy spots.

20 AED

14% OFFFeatured

Gold Skin Clarifying Oil with Argan Oil 70ml

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Gold Skin Clarifying Oil with Argan Oil 70ml

GOLD SKIN oil moisturizes your skin and brightens it gradually. Enriched with Argan oil, it nourishes the skin intensely, effectively fights stains and the effects of aging and restores suppleness to the epidermis.
Result: your skin regains firmness, softness and radiance.
Product benefits

• Moisturises and nourishes the skin
• Helps unify the skin tone
• Fights effectively the spots of the epidermis
• Restores suppleness and radiance to the epidermis
How to use
Pour a few drops into the palm of your hands, rub and massage your skin.
NB: Rinse hands thoroughly after use. In case of contact with eyes, rinse immediately.

30 AED

7% OFFFeatured

Kenta Milk & Vitamin A&E Lotion 1000ml

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Kenta Milk & Vitamin A&E Lotion 1000ml

Pamper your skin daily with Kenta Milk & Vitamin A&E Lotion, featuring an effective formula that combines the nourishing benefits of milk with the revitalizing power of Vitamins A and E. This lotion works to gradually brighten the skin tone while providing a natural glow and long-lasting softness.

Features:

Enriched with milk extract, which deeply nourishes the skin and helps to brighten and soften it.
Rich in Vitamin A, which promotes skin cell renewal and improves elasticity.
Contains Vitamin E, known for its deep moisturizing properties and protection against dryness and environmental damage.
Lightweight texture that absorbs quickly without leaving a greasy residue.
Leaves the skin silky smooth with a soft, refreshing scent that lasts.
Suitable for all skin types and safe for daily use.

65 AED

13% OFFFeatured

Some By Mi Super Miracle Spot All Kill Cream 30ml

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Some By Mi Super Miracle Spot All Kill Cream 30ml

Sum Bay Mi offers you a miracle cream specifically designed to treat acne and annoying patches on the skin.

A transparent and light-textured gel of 75% Trusika is a vegan component of the Bay Me sum that soothes skin and supports the natural protection barrier.

Dedicated to urgent stain care and effects caused by skin pills and contains natural exfoliating acids.

It has a high concentration of D-Panthenol which helps moisturize the skin and maintain the natural balance of water and oil in the skin, dual effectiveness in lightening pigments and treating skin wrinkles.

It contains ingredients that are effective in standardizing skin tone and resisting pigmentation, helping skin to get rid of damaged tissue.

Its texture is very light and fast-absorbing to give you instant hydration without leaving a greasy feeling.

skincare and pore cleaning.
Double efficacy for lightening skin and treating wrinkles.
Dedicated to treating spots, redness and the effects of pills.
Safe ingredients on sensitive skin.
Suitable for all skin types.

130 AED

10% OFFFeatured

Moringa-O2 Malunggay Olive Oil Omega Herbal Soap 135gm

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Moringa-O2 Malunggay Olive Oil Omega Herbal Soap 135gm

A gentle and effective anti-bacterial soap enriched with herbal actives to cleanse, hydrate, and protect sensitive skin. It also helps prevent premature aging and irritation caused by dirt and pollution.

Natural ingredients cleanse and nourish akin in a gentle process without stripping your skin of its protective oils and work tone and protect skin from signs of aging.

If you’re looking for an antibacterial soap that also works as an anti-acne soap, this herbal blend is your go-to daily cleanser. Trusted by many in the Philippines, it’s safe and effective for all skin types.

ALL NATURALS

Vitamins A, C, E, Omega 6 & 9 (linoleic and oleic acids), calcium, potassium, Proteins, and Natural oils.

BENEFITS

– Helps slow down signs of aging

– Deeply nourishes and moisturizes dry skin

– Improves skin elasticity, suppleness

– Anti-bacterial and Anti-Acne

– May help relieve itch

– Skin lightening

– Deodorizing

Directions: Lather into wet skin and then rinse. For best results, use Hype Ardent Naturals Moringa-O2 Body Lotion and Moringa-O2 Facial Toner.

45 AED

13% OFFFeatured

Eveline White Prestige 4D Whitening Sensitive Areas Cream 100ml

Creams, Personal Care, Sensitive Areas, Skin Care

Eveline White Prestige 4D Whitening Sensitive Areas Cream 100ml

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Eveline White Prestige 4D Whitening Sensitive Areas Cream 100ml

This wonderful cream works to lighten the outer layer of the skin and unify the tone of the skin.
Fights severe pigmentation for up to 48 hours after use.
Suitable for all skin types and smoothes the texture of the skin and improves its texture.

With an advanced formula that gives the skin deep hydration and a clear lightening of skin tone.

70 AED

5% OFFFeatured

Silky Cool Fruits Shampoo Nourishing, Hydrating, and Gentle Hair Care for All Hair Types 4.2 Liter

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Silky Cool Fruits Shampoo Nourishing, Hydrating, and Gentle Hair Care for All Hair Types 4.2 Liter

Indulge in the luxurious care of Silky Cool Shampoo 4.2 Liter, designed for all hair types. This large, value-packed size is perfect for homes, salons, and businesses, offering high-quality hair care. Each shampoo is enriched with nourishing ingredients to cleanse, hydrate, and revitalize your hair, leaving it soft, shiny, and delicately scented.

95 AED

13% OFFFeatured

CeraVe Foaming Cleansing Gel 88ml

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CeraVe Foaming Cleansing Gel 88ml

Cerave foaming cleanser was developed with dermatologists to deeply cleanse, remove excess oil and refresh the skin without over-stripping it or leaving it feeling tight and dry. A gentle, foaming gel cleanser for normal to oily skin on the face and body. Specifically formulated for sensitive skin that is normal to oily and prone to discomfort and imperfections. This gently foaming gel deeply cleanses and removes oils, dirt and makeup without disrupting the protective skin barrier of the face. Suitable for normal to oily skin. Cleanses and purifies. Fragrance free, soap free and hypoallergenic. With 3 essential ceramides to protect skins natural barrier. Recommended use in conjunction with CeraVe Facial Moisturising Lotion.

65 AED

GIFT SET

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Zeenat Carrot Shower Gel Brightening & Exfoliating 1000ml

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Zeenat Carrot Shower Gel Brightening & Exfoliating 1000ml

Paraben/sulfate free. Gently exfoliates skin, leaving it smoother and more radiant. Infuses skin with coconut milk and jojoba oil. Cleanses away impurities to leave skin fresh and clean. Builds into a luxurious, rich, creamy lather. Intended for daily use.

Directions for use: For daily use in the bath or shower. Squeeze a small amount onto a washcloth. Work into a rich, creamy lather. Rinse. Caution: For external use only. Avoid contact with eyes. If eye contact occurs, rinse thoroughly with water.

75 AED

13% OFFFeatured

Lipstick, Make Up

Eveline Flower Garden Creamy Lip Gloss

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Highlights:

Eveline Flower Garden Creamy Lip Gloss
Pamper your lips with the creamy lip gloss from Eveline’s Flower Garden collection.
It features an innovative formula that combines complete care with an attractive appearance.
It is enriched with nourishing active ingredients such as hyaluronic acid, plant collagen, and peony flower extract.
- Deeply moisturizes and nourishes the lips.
- Keeps them soft and prevents dryness.
- Adds a natural glossy finish.
- Vegan formula.

35 AED

13% OFFFeatured

Pretty Cowry Vitamin E Oil 30000 IU Whitening Essential Oil Vitamin C Serum 75ml

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Highlights:

Pretty Cowry Vitamin E Oil 30000 IU Whitening Essential Oil Vitamin C Serum 75ml

long lasting: Moisturize paste can make skin firmer and more vivid, long lasting effect.

elasticity: Moisturizes the elasticity, penetrates skin’s natural state of the skin, promotes skin tightening and increases blood circulation.

fine lines: It can tighten the skin and reduce scars, stretchy cotton bags as new.

applicable: The pigments are designed to be applied for a variety of skin conditions, including ketchup, mustard, hemostasis, discoloration, textile, cotton, nylon, lanolin, fats, etc.

35 AED

20% OFFFeatured

Dove Body Love Glowing Care Body Lotion 250ml

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Highlights:

Dove Body Love Glowing Care Body Lotion 250ml

Dove body lotion with rice milk and lotus flower extract

• Deeply nourishes skin leaving it radiant and silky soft

• Inspired by the beauty rituals of real women in Japan

• Sparkling floral scent to delight your senses

• Dove Body lotion suitable for all skin types

• Dermatologically tested Dove body lotion
Inspired by the real beauty rituals of Japanese women, Dove Nourishing Secrets Glowing Body Lotion is delicately blended with rice milk and lotus flower extract. Japanese women have used these natural ingredients for skin radiance for centuries and we felt this beauty secret was too good not to share. That’s why Dove created this body lotion to deeply nourish your skin, to leave it looking glowing and feeling silky soft.

Indulge yourself with this dermatologically tested Dove body lotion that’s suitable for all skin types. With a sparkling floral fragrance of lotus flower, you’ll feel your spirits lift as you massage in this scented body lotion. It turns your daily routine into a nourishing Dove skin care ritual.

• Radiant, glowing skin
With a delicate formula blended with rice milk and lotus flower extract, this Dove body lotion deeply* nourishes your skin to leave you with radiant- looking skin that feels silky soft and moisturised

• Japanese inspired skin care
Japanese women have been using rice milk and lotus flower in their beauty rituals for centuries. Rich in vitamins, proteins and fats, they’re a natural skin moisturiser. Inspired by this ancient Japanese beauty ritual, we created Nourishing Secrets Glowing Body Lotion. So you can also have your own Japanese-inspired glowing skin care beauty ritual at home with this Dove lotion

• Gentle care
Dermatologically tested, this gentle Dove moisturising lotion has a delicately mild formula that’s suitable for use on all skin types

*Within the stratum corneum

How To Use :

Apply our Dove lotion morning and/or night or whenever skin feels dry. Massage in gently into the skin. For best results use immediately after showering.

20 AED

6% OFFFeatured

Cantu Shea Butter for Natural Hair Cleansing Cream Shampoo 740ml

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Cantu Shea Butter for Natural Hair Cleansing Cream Shampoo 740ml

Cantu Shea Butter for Natural Hair Cleansing Cream Shampoo is a mild cleansing shampoo specifically designed for curly and frizzy hair. This formula contains high-quality shea butter and nourishing ingredients to gently cleanse hair while moisturizing it.

The Cleansing Cream Shampoo thoroughly removes impurities and buildup without drying out the hair’s natural oils. It gently cleanses the hair and ensures a refreshed scalp. At the same time, it moisturizes the hair and leaves it soft, shiny and moisturized.

Cantu Shea Butter for Natural Hair Cleansing Cream Shampoo can be applied to damp hair and massaged gently. Allow to lather and rinse thoroughly. Repeat if necessary.

The shampoo’s formula does not contain mineral oils, sulfates, parabens or other harmful chemicals. It is gentle on your hair and scalp and is also suitable for sensitive skin types.

Get the Cantu Shea Butter for Natural Hair Cleansing Cream Shampoo in the generous 740ml bottle and cleanse your hair gently and effectively. Enjoy healthy and shiny hair that feels soft and looks naturally beautiful!

75 AED

6% OFFFeatured

Hair Care, Hair Treatment

Miracle 9 Skin & Scalp Saver Honey Mint Oil Treatment 236ml

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Miracle 9 Skin & Scalp Saver Honey Mint Oil Treatment 236ml

Experience a refreshing boost for your skin and scalp with the Miracle 9 Honey Mint Oil Treatment. This lightweight, nourishing oil is infused with a blend of honey, mint, and sweet almond oil to help moisturize dry areas and promote a healthy-looking glow. Ideal for both skin and scalp care, it provides a cooling sensation while leaving behind a subtle, natural fragrance.

Key Features:

Size: 8 oz (236 ml)
Suitable for: Skin and scalp
Infused with: Honey, mint, and sweet almond oil
Helps moisturize and soothe dry skin and scalp
Lightweight, non-greasy formula

75 AED

17% OFFFeatured

Carrot Glow Intense Toning Treatment Cream 50gm

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Carrot Glow Intense Toning Treatment Cream 50gm

Lightening Strength: Enhanced Strength – Healthy, radiant glow for all skin types

Carrot Glow Intense Toning Treatment Cream combines the exclusive Carrot Oil & Vitamins A, K, E Complex with Licorice Extract and Arbutin in a rich moisturizing formula designed to help visibly lighten the skin while promoting a healthy, radiant complexion. It helps improve the appearance of uneven skin tone while leaving skin feeling soft, smooth, and comfortable.

Enriched with moisturizing botanicals and skin-conditioning ingredients, it provides lasting hydration while helping support a brighter, more even-looking complexion. With continued use, skin appears visibly lighter, softer, more even-toned, and naturally radiant.

125 AED

6% OFFFeatured

Baby Oils, Eye & Lip Care, Kids & Baby Care, Make Up, Skin Care

QV Intensive Lip Balm 15gm

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QV Intensive Lip Balm 15gm

QV Intensive Lip Balm is a rich, moisturizing lip balm specially formulated for dry, chapped lips. It contains a mixture of moisturizing ingredients that moisturize the lips and protect them from dryness.

Benefits and features:

It deeply moisturizes the lips and keeps them hydrated for a long time.
Protects lips from dryness and cracking.
Relieves irritation and redness of the lips.
Safe to use on all skin types.
Fragrance free.

Main ingredients:

Shea Butter: Moisturizes and nourishes lips.

Beeswax: protects the lips from dryness.

Vitamin E: An antioxidant that protects lips from damage.

How to use:

Apply a sufficient amount of lip balm to the lips.

Repeat the process as needed.

75 AED

8% OFFFeatured