Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Serums, Skin Care

American Dream Cocoa Butter Lemon With Kojic Cream 453gm

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American Dream Cocoa Butter Lemon With Kojic Cream 453gm A super rich, non-greasy body cream which can be reapplied as often as necessary. Suitable as both a day and night cream. For best results apply just after bathing to lock in moisture

55 AED

25% OFFFeatured

Bar Soap, Serums, Skin Care

Dhin Dhin Avocado Exfoliating Lightening Soap 125gm

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Dhin Dhin Avocado Exfoliating Lightening Soap 125gm

Dhin Soap avocado made with natural ingredients and is effective in reducing the appearance of blemishes. It’s gentle, non-greasy, and absorbs quickly. Use it regularly to see a noticeable improvement in your skin’s appearance and boost your confidence!

15 AED

13% OFFFeatured

AR Super Brightening Multi Vitamin Cream 200gm

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AR Super Brightening Multi Vitamin Cream 200gm

Facial & Body cream, riches in Niacinamide(Vitamin B3) that help to wrinkles and dark spots faded, leaving the skin looking smooth Kojic Acid, Vitamin C, Glutathione, Fruit Extract help to skin look white* and radiant naturally Vitamin E help to moisturize the skin reveal youthful and naturally radiant looking when used daily continuously.

Directions : Apply to the face and body regularly in the morning – evening or as often as needed.

35 AED

7% OFFFeatured

Tomatine Brightening Serum 30ml

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Tomatine Brightening Serum 30ml

Our Tomatine Brightening Serum With Potent Anti-Aging Lycopene,

Reduces the signs of aging with the fading power of Ultimate Tomatine Serum. Concentrated Lycopene Complex visibly restores radiance and improves skin tone, clarity, and firmness. Protects skin from environmental assaults.

Directions:

Apply on dry skin, preferably at night. Use a minimum SPF 30 every morning to maintain an even skin tone and prevent further skin discoloration.

130 AED

11% OFFFeatured

Neoprosone Dark Spot Remover Gel Cream 30ml

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Neoprosone Dark Spot Remover Gel Cream 30ml

Presenting Neoprosone Complex Forte Brightening Gel Cream, a specially formulated skincare solution that targets dark brown spots and evens out skin tone with the powerful Arbutin Complex. This unique formula helps reduce the signs of premature aging, leaving your complexion looking radiantly youthful.

Directions: Apply a thin layer of Neoprosone Complex Forte Brightening Gel Cream to cleansed, dry skin, focusing on areas with dark spots. Gently massage the cream into the skin until fully absorbed. For best results, use daily.

Ingredients: Monopropylene Glycol, Alpha Arbutin, Tretinoin, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzyl Alcohol, Tetrasodium EDTA.

85 AED

31% OFFFeatured

Palmer’s, Skin Success with Vitamin E, Complexion Toner 250ml

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Palmer’s, Skin Success with Vitamin E, Complexion Toner 250ml

Palmer’s® Skin Success® Toner contains natural exfoliants that gently remove dulling surface impurities, revealing a brighter, more luminous and balanced complexion. Skin is left feeling refreshed and clean without any dryness or uncomfortable tightness.

Free of: Parabens, Phthalates

Perfect for: Removing makeup, dirt, or oil and balancing skin’s tone & texture

Key ingredients: Beta hydroxy, tea tree oil, witch hazel, vitamin E

Suggested use

Moisten a clean cotton ball or cosmetic puff and smooth over face and neck.

45 AED

29% OFFFeatured

Creams, Face Powders, Make Up, Skin Care

Skin Doctor White Flower Extract Heel Cream 100ml

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Highlights:

Skin Doctor White Flower Extract Heel Cream 100ml

Skin Doctor White Flower Extract Heel Cream helps to retain moisture. Protects the skin from dryness and restores moisture to the skin, leaving skin soft and smooth. Contains Allantoin and White Flower Complex, helps exfoliate old skin cells and even skin tone, while healing cracks and gradually smoothing the skin cells.
This amazing heel cream offers a clean formula free of paraben, harsh chemicals, sulfate and silicone.

How to use:

Massage the cream all over your feet. Focus on specially dry areas. Can be used often as much as desired. Recommended use regularly to prevent cracked heel.

25 AED

20% OFFFeatured

Mega Glow Egyptian Half Cast SPF 50 Face & Body Lotion with Vitamin C 400ml

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Highlights:

Mega Glow Egyptian Half Cast SPF 50 Face & Body Lotion with Vitamin C 400ml

Mega Glow Egyptian Half Cast SPF 50 Face & Body Lotion is a brightening and moisturizing skincare formula designed to promote a smoother, more radiant and even-looking complexion. The product is formulated for use on both the face and body and combines several skincare ingredients for daily beauty care.

According to the product label, the formula contains Egyptian Half Cast Oil, Rosehip Oil, Glutathione Powder, Beta Arbutin, Vitamin C and Q10.

Glutathione Powder and Beta Arbutin provide brightening-focused skincare to help improve the appearance of dull and uneven-looking skin. Vitamin C complements the formula with antioxidant-focused care, while Rosehip Oil helps nourish and condition the skin. Q10 provides additional antioxidant and skin-conditioning benefits.

The lotion is labeled SPF 50, providing added daytime sun protection when applied correctly. Regular use as part of a complete skincare routine helps maintain moisturized, soft, smooth and radiant-looking skin.

Key Benefits:
• Helps brighten dull and uneven-looking skin.
• Promotes a smoother and more radiant-looking complexion.
• Formulated with Egyptian Half Cast Oil.
• Enriched with Rosehip Oil.
• Contains Glutathione Powder.
• Formulated with Beta Arbutin.
• Enriched with Vitamin C.
• Contains Q10.
• Helps moisturize and condition the skin.
• Helps maintain softer and smoother-feeling skin.
• SPF 50 sun protection as stated on the product label.
• Suitable for face and body.
• Convenient 400ml size.

Directions for Use:Apply an appropriate amount evenly to clean, dry skin and massage gently until completely absorbed. Use regularly on the face and body as part of your skincare routine.

For daytime use and sun protection, apply generously to exposed areas before sun exposure and reapply as appropriate, particularly after sweating or prolonged outdoor activity.

For external use only. Avoid direct contact with the eyes. Do not apply to broken or irritated skin. Patch testing before first use is recommended. Discontinue use if irritation occurs.

Note: The packaging displays a “14 Days” claim. Individual cosmetic results may vary depending on skin type, frequency of use and skincare routine.

120 AED

6% OFFFeatured

Shower Gel, Skin Care

Tree Hut Pink Hibiscus Foaming Gel Wash 532ml

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Tree Hut Pink Hibiscus Foaming Gel Wash 532ml

Sweeten your shower routine with the uplifting scent of Pink Hibiscus! Our juicy, gel formula suds up into a luxe lather that pampers skin, leaving it feeling soft, clean and moisturized. Tree Hut washes are infused with our hydrating oil complex, packed with antioxidant-rich avocado, kiwi and orange oils for the ultimate refreshed glow.

80 AED

14% OFFFeatured

Washami Whitening Face Serum Vitamin C 30% 30ml

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Highlights:

Washami Whitening Face Serum Vitamin C 30% 30ml

Washami Professional Serum is formulated for those who are looking for an anti-aging serum that is natural and mild on the skin.
It will help to prevent aging faster. Giving you smooth, refreshed, rejuvenated, and feeling young looking.

To Use: After facial cleansing, apply proper amount of serum to the face and gently massage until absorption.

30 AED

PRODUCTS ON SALES

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11% OFFFeatured

Hair Care, Hair Styling Products, Kids & Baby Care

Aussie Paraben-Free Miracle Moist 3 Minute Miracle with Avocado for Dry Hair Repair 236ml

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Aussie Paraben-Free Miracle Moist 3 Minute Miracle with Avocado for Dry Hair Repair 236ml

Welcome to hair hydration heaven! Aussie 3 Minute Miracle Moist Detangling Deep Conditioner quenches dry, knotted hair in just 3 minutes-and detangles fast with up to 90% less hair breakage.* This hardworking hydration miracle absorbs quickly and deeply to transform damaged, dry hair into silky, ready-to-style strands. It’s the must-have step in your hair care routine that saves you time and sets you up for the style you want. Plus, it’s certified PETA Cruelty-Free and made without parabens, sulfates, or dyes-even more to feel good about. This rich, creamy formula contains 3x more moisture than an ordinary conditioner and is infused with nourishing avocado oil. It’s great for hair types straight to curly. Just massage into clean, wet hair from mid-length to ends, let it work its magic for 3 minutes and rinse out. You’ll emerge from the shower with hair that feels and smells amazing and is primed for your perfect style. For the ultimate moisture trifecta, use it with Miracle Moist Shampoo and Miracle Moist Conditioner every time you need a boost of hydration and an extra hand with detangling. Finally, you can give your hair all the moisture it deserves and say goodbye to painful detangling and breakage. AUSSome style, here you come! *Vs. non-conditioning.

85 AED

18% OFFFeatured

Creams, Hair Care, Hair Food, Skin Care

Stella Pomade Hair and Body Cream 250ml

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Stella Pomade Hair and Body Cream 250ml

Stella Pomade Stella Pomade is a multipurpose cream for both hair & Skin, apply desired amount to hair and scalp daily to help prevent breakage and dryness. Use daily for long, strong and healthy hair and skin

45 AED

15% OFFFeatured

Sunny Isle Jamaican Black Castor Oil 226ml

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Highlights:

Sunny Isle Jamaican Black Castor Oil 226ml

Say goodbye to dull, damaged, hair and hello to healthy, shiny hair with The Original Sunny Isle Jamaican Black Castor Oil. A proven effective hair and skin care product. This oil treats dry, damaged hair, strengthening it from root to tip. It works well for boosting the appearance eyebrows and eyelashes, and is an effective natural treatment for acne.

Our Original JBCO formula has a medium consistency, a light ashy aroma and a high ash content, ideal for promoting healthy hair growth. Sunny Isle’s organic castor seeds are roasted and ground by a manual grinder and then the crushed beans are boiled to extract the 100% pure, dark brown, organic oil. Simply put, Sunny Isle JBCO is the highest quality oil on the market.

Features & Benefits:

Organic and authentic castor oil processed the traditional Jamaican way

Promotes healthy hair growth for all hair types

Can be used to boost the appearance of eyelashes and eyebrows

Works as an effective moisturizer for hair and skin

Natural acne treatment — great for acne prone skin

Thick and rich formula that’s most effective for skin and hair conditions

No salt added

55 AED

25% OFFFeatured

YAZ Beauty Soap Active White +24K Gold Dust

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Highlights:

YAZ Beauty Soap Active White +24K Gold Dust

Highlights

Help improve dry skin and adjust the skin condition
Leaves your skin feeling thoroughly cleansed and supple
Whitening soap protects your skin from sunburns, dark spots, aliments, black spots and make your skin looking younger
Unique blend of ingredients will nourish your skin and reducing signs of aging

15 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Sia 24k Gold Beauty Cream

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Highlights:

Sia 24k Gold Beauty Cream

Sia Gold Beauty Cream has Saffron, Bearberry, Licorice and Aloe Vera. Sia Gold Beauty Cream use whitening beads technology (first one to use in Pakistan), Whitening Beads give vitamins directly to your skin.

Benefits :
– Brighten & Fairer your skin
– Make your skin clear and spotless
– Get glow on your face with soft & supple skin
– Suitable for all kind of skin

25 AED

8% OFFFeatured

Topicrem Da Atopic Skin Topicrem Ad Emollient Balm Atopic Skin Peaux Sensibles Tres Seches et atopiques 500ml

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Topicrem Da Atopic Skin Topicrem Ad Emollient Balm Atopic Skin Peaux Sensibles Tres Seches et atopiques 500ml

Introducing the Topicrem Da Atopic Skin Topicrem Ad Emollient Balm Atopic Skin Peaux Sensibles Tres Seches et atopiques 500ml (16.91fl oz), a luxurious balm designed to soothe and nurture even the most sensitive and dry atopic skin. With its rich, creamy texture, this emollient balm envelops your skin in a cocoon of comfort, providing immediate relief from dryness and discomfort. The subtle, delicate fragrance adds a touch of elegance to your skincare routine, making it a truly sensorial experience. Formulated with nourishing ingredients like glycerin, which helps to attract and retain moisture, this balm ensures long-lasting hydration. Enriched with allantoin, it soothes and calms irritated skin, leaving it feeling soft and supple. Additionally, the inclusion of shea butter provides a protective barrier, locking in moisture and enhancing the skin’s natural resilience. With consistent use, this emollient balm not only restores your skin’s natural balance but also fortifies it against environmental aggressors. Let Topicrem be your trusted partner in achieving skin that feels as good as it looks, thanks to its caring, gentle formula that respects the unique needs of atopic skin.

120 AED

20% OFFFeatured

Deodorants & Antiperspirants, Fragrances, Roll On

Dove Beauty Cream Pink 150ml

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Highlights:

Dove Beauty Cream Pink 150ml

20 AED

29% OFFFeatured

Deodorants & Antiperspirants, Fragrances, Roll On, Unisex

Laser White Vitamin E Whitening Serum & Odor Anti Perspirant, 48 Hours, 50gm

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Highlights:

Laser White Vitamin E Whitening Serum & Odor Anti Perspirant, 48 Hours, 50gm

With a new improved formula, Vitamin E face Serum is thin and highly effective. It will help fade sun spots & discolouration, refine skin texture, reduce wrinkle formation, and minimize existing wrinkles.

It also has a highly concentrated base of pure vegan hyaluronic acid to plump skin cells and protect and restore them. Brightens and smoothes skin for a more radiant and youthful complexion.

Powerful antioxidants neutralize free radicals to prevent and reverse sun damage and fade sun spots and discolouration.

Infused with rich formula leaving skin soft and rejuvenated.

Absorbs into the skin instantly and keeps it nourished without making it oily.

Enriched with goodness of organic and natural product,can be used on an everyday basis.

25 AED

43% OFFFeatured

Mistletoe Donkey Milk Soap 100gm

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Highlights:

Mistletoe Donkey Milk Soap 100gm

Mistletoe Donkey Milk Soap is a nourishing soap formulated with the natural goodness of donkey milk and essential vitamins, including Vitamin E, A, B1, B2, and C. Designed to gently cleanse the skin, this soap provides daily care while promoting softness and hydration.

The rich formula of donkey milk helps nurture and soothe the skin, while the added vitamins support its health and vitality. Perfect for everyday use, this soap removes impurities without drying out the skin, leaving it feeling clean, refreshed, and nourished.

Key Features:

Enriched with Donkey Milk: Known for its natural skin benefits, it helps nourish and hydrate.

Infused with Essential Vitamins: Includes Vitamin E, A, B1, B2, and C for skin nourishment.

Mild and Gentle Formula: Suitable for daily use without irritation.

Benefits:

Supports Smooth and Refreshed Skin: Promotes a soft and refreshed feeling with every use.

Cleanses Without Stripping Moisture: Gently removes impurities while maintaining skin hydration.

Provides Essential Nutrients: Nourishes and maintains a healthy skin feel.

This Soap is an excellent choice for those looking to support healthy, nourished skin with a gentle, effective cleanse.

20 AED

21% OFFFeatured

Egyptian Magic All Purpose Skin Cream 118ml

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Highlights:

Egyptian Magic All Purpose Skin Cream 118ml

A professional formula comprising six of nature’s most moisturising and reparative ingredients, the Egyptian Magic All Purpose Skin Cream is designed to provide intense nourishment to both skin and hair.

The award-winning, multitasking ointment offers a host of benefits thanks to a blend of honey, beeswax, olive oil, bee pollen, bee propolis and royal jelly. From taming unsightly frizz and conditioning damaged hair, to relieving chapped lips and smoothing dry hands, knees, heels and elbows, the versatile, topical hydrator is a quick-fix essential offering immediate soothing relief.

No additives, preservatives, fragrances.

95 AED

GIFT SET

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17% OFFFeatured

Bar Soap, Skin Care

Tomatine Exfoliating Soap 200gm

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Highlights:

Tomatine Exfoliating Soap 200gm

Our Tomatine Exfoliating Soap, Removes the build-up of dead skin cells, instantly brightens dull skin, and firms and smoothes skin’s texture with potent tomato extract.

Directions: Use daily or as needed.

25 AED

18% OFFFeatured

Hair Care, Hair Growth

Manuka Honey & Yogurt Glow Getter Pressed Serum Moisturizer 57gm

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Highlights:

Shea Moisture Manuka Honey & Yogurt Glow Getter Pressed Serum Moisturizer 57gm

For skin that glows from every angle! This unique solid pressed serum moisturizer transforms into a velvety serum as it melts into your skin to nourish, hydrate and provide a healthy glow. Manuka Honey calms and soothes stressed skin while yogurt provides nourishing hydration that renews and awakens. Say hello to healthy skin.

45 AED

13% OFFFeatured

Oils & Moisturizer, Skin Care

Dr.Meinaier Pure Glutamate Essential Oils for Brightening and Moisturising 118ml

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Highlights:

Dr.Meinaier Pure Glutamate Essential Oils for Brightening and Moisturising 118ml

Glutamate Promote blood circulation, improve digestive system function, protect the skin, improve endocrine system function, the benefit to the skeletal system, anti-cancer effect, anti-radiation effect, anti-aging, antibacterial and anti-inflammatory.

35 AED

11% OFFFeatured

Shower Gel, Skin Care

Gold Skin Shower Gel with Snail slime 1000ml

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Highlights:

Gold Skin Shower Gel with snail slime 1000ml
GOLD SKIN clarifying shower gel with snail slime cleans and moisturizes the skin. Enriched with snail slime, it helps even out skin tone and reduce blemishes. Removed from all impurities, your skin is ready to receive your GOLD SKIN care.

Product benefits
• Cleans the skin.
• Reduces and prevents skin imperfections.
• Helps even out the complexion.
How to use
To be used in daily toilet. In case of contact with eyes, rinse immediately. Keep out of reach of children.

40 AED

25% OFFFeatured

Pureform Sulfur Soap 2000 160gm

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Highlights:

Pureform Sulfur Soap 2000 160gm

Solid hand is mild cleansing and leaves the hands soft and smooth Helps in getting rid of the dirt and greasy surface deposits without irritating the skin

Pureform Sulfur 2000 Soap is a medicated skin treatment soap specifically formulated for skin conditions like Acne and Dermatitis. It is unscented and light on the skin, free from radicals, and made from 100% original and organic Sulfur powder. It provides relief from irritating skin conditions like Acne and Dermatitis and tends to your skin’s fragile condition during use

15 AED

8% OFFFeatured

BNB Tea Tree Acne Mask 120gm

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Highlights:

BNB Tea Tree Acne Mask 120gm

Tea Tree Acne Control Face Mask is a detoxifying mask formulated with tea tree oil to fight acne and prevent future breakouts. It helps to cleanse pores, reduce inflammation, and soothe irritated skin, leaving it refreshed and clear.

How To Use: Apply an even layer to clean, dry skin. Leave the mask on for 10-15 minutes, then rinse thoroughly with warm water. Use 1-2 times a week for clearer, smoother skin.

55 AED

5% OFFFeatured

Silky Cool Chamomile Foot & Body Scrub Gel 4 Litres

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Highlights:

Silky Cool Chamomile Foot & Body Scrub Gel 4 Litres

Removes black dead cells & impurities leaves your skin fresh and younger

95 AED

22% OFFFeatured

Curly & Wavy hair, Hair Care

Cantu Avocado Hydrating Curl Activator 355ml

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Highlights:

Cantu Avocado Hydrating Curl Activator 355ml

Der Cantu Avocado Hydrating Curl Activator ist ein feuchtigkeitsspendender Lockenaktivator, der speziell für lockiges Haar entwickelt wurde. Diese Formel enthält hochwertige Avocado-Extrakte und pflegende Inhaltsstoffe, um die Locken zu hydratisieren, zu definieren und ihnen Sprungkraft zu verleihen.

Der Hydrating Curl Activator hilft dabei, das Haar mit Feuchtigkeit zu versorgen und die natürlichen Locken zu aktivieren. Er verbessert die Kämmbarkeit des Haares und verleiht den Locken Definition und Glanz. Das Haar wird weich, geschmeidig und mit Feuchtigkeit versorgt, ohne zu beschweren.

Der Cantu Avocado Hydrating Curl Activator kann auf feuchtem Haar angewendet werden. Nehmen Sie eine angemessene Menge des Aktivators und verteilen Sie ihn gleichmäßig in Ihren Locken. Kneten Sie das Haar sanft, um die Locken zu definieren und ihnen Sprungkraft zu verleihen.

Die Formel des Curl Activators ist frei von Mineralölen, Sulfaten, Parabenen und anderen schädlichen Chemikalien. Sie ist sanft zu Ihrem Haar und zur Kopfhaut und eignet sich für lockiges Haar aller Art.

Verwöhnen Sie Ihre Locken mit dem Cantu Avocado Hydrating Curl Activator und genießen Sie hydratisierte, definierte und gesunde Locken. Bringen Sie Ihre natürliche Schönheit zum Ausdruck und lassen Sie Ihre Locken in voller Pracht erstrahlen!

35 AED

5% OFFFeatured

ACM Novophane K Anti-Dandruff Shampoo 125ml

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Highlights:

ACM Novophane K Anti-Dandruff Shampoo 125m

A shampoo that soothes the scalp and prevents dandruff .
It contains a compound consisting of pyrithione, zinc, and piroctone olamine .
This compound helps prevent the spread of Malassezia yeast, which is the element responsible for dandruff formation .
The shampoo also contains juniper oil, which reduces itching and prevents the recurrence of dandruff .
Salicylic acid also helps remove dandruff and reduce irritation .

Product benefits :

Antifungal .
Soothes itching and irritation .
Gently cleanses hair .

How to use :

Use it 2-3 times a week during days when you suffer from dandruff .
Apply the shampoo to wet hair, then massage it gently until foam appears .
Leave it for a few minutes or according to medical instructions .
If it comes into contact with the eyes, wash them well with water.

Active ingredients :

Juniper oil, pyrithione, zinc, piroctone olamine, salicylic acid .

95 AED

10% OFFFeatured