Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Mask, Skin Care

Amalico Pink Peel Off Mask 125ml

Rated 0 out of 5

(0)

Highlights:

Amalico Pink Peel Off Mask 125ml

AMALICO MASK is made with natural ingredients and is effective in reducing the appearance of blemishes. It’s gentle, non-greasy, and absorbs quickly. Use it regularly to see a noticeable improvement in your skin’s appearance and boost your confidence!

30 AED

25% OFFFeatured

Medimix Ayurvedic Cool Soap with Vetiver and Grape Seed 125gm

Rated 0 out of 5

(0)

Highlights:

Medimix Ayurvedic Cool Soap with Vetiver and Grape Seed – 125gm

Get SkinFit with Fast Acting Ayurvedic! Stay cool and protected even in the scorching heat of the summer. Medimix Ayurvedic Vetiver & Grape seed soap is Nature’s Cooling Expert, with the right ingredients for a cool and fresh skin.

15 AED

7% OFFFeatured

Clairissime Moisturizing Body Lotion 250ml

Rated 0 out of 5

(0)

Highlights:

Clairissime Moisturizing Body Lotion 500ml

Clairissime Moisturizing Body Lotion is rich in vitamin E and glycerin. Finely balanced active ingredients maintain your skin’s pH balance. This body lotion restores suppleness and elasticity. It penetrates deeply into the skin and restores suppleness and softness to particularly dry skin. A thin protective film provides additional protection for the epidermis without leaving your skin feeling greasy.

65 AED

15% OFFFeatured

Primers, Serums, Skin Care

The Ordinary Niacinamide 10% + Zinc 1% Serum 30ml

Rated 0 out of 5

(0)

Highlights:

The Ordinary Niacinamide 10% + Zinc 1% Serum 30ml

Suitable for blemish-prone and oily skin types, The Ordinary’s Niacinamide 10% + Zinc 1% serum is a water-based formula that visibly brightens and balances uneven tone and texture.

Packed with a powerful 10% concentration of niacinamide, the serum protects against dullness and dryness, while 1% zinc PCA helps to absorb excess oils and diminish unwanted shine. Use morning and night for optimal skin-smoothing and softening benefits before your favourite moisturiser.

55 AED

25% OFFFeatured

Insta White Egg Yolk & Vitamin C Clarifying Bar Soap 190gm

Rated 0 out of 5

(0)

Highlights:

Insta White Egg Yolk & Vitamin C Clarifying Bar Soap 190gm

INSTAWHITE soap, with egg yolk, an excellent active ingredient rich in essential nutrients, is a clarifying treatment that effectively combats dark spots, blackheads, and blemishes. This soap is extremely beneficial for the skin, deeply nourishing it and leaving the complexion visibly brighter.

15 AED

17% OFFFeatured

Washami Aloe Vera Facial Cleansing Gel Moisturizing, Repairing & Skin Nourishing Cleanse 120gm

Body Gel, Cleansers, Skin Care

Washami Aloe Vera Facial Cleansing Gel Moisturizing, Repairing & Skin Nourishing Cleanse 120gm

Rated 0 out of 5

(0)

Highlights:

Washami Aloe Vera Facial Cleansing Gel Moisturizing, Repairing & Skin Nourishing Cleanse 120gm

Rediscover radiant skin with Aloe Vera Facial Cleansing Gel, designed for deep cleansing, moisturizing, and repairing your skin. Powered by the natural benefits of aloe vera, this gel keeps your skin hydrated and nourished after every use. Its rich foam formula gently eliminates dirt and impurities, making it ideal for everyday skincare routines. Suitable for all skin types, the gel ensures your skin feels smooth, refreshed, and revitalized. With a generous 120g content, it offers excellent value for long-term care. Treat your skin to a moisturizing and repairing experience!

Highlights

Enriched with natural aloe vera extracts for gentle, nourishing skincare.
Cleanses deeply while moisturizing and repairing the skin.
Rich foam formula effectively removes impurities without dryness.
Suitable for all skin types, promoting smooth and revitalized skin.
Generous 120g packaging for long-lasting use and value.

25 AED

10% OFFFeatured

ActiveX Massage Lotion Kiwi Refreshing and Energizing 1000ml

Rated 0 out of 5

(0)

Highlights:

Revitalize your senses with ActiveX Massage Lotion 1000 Ml – Kiwi. This refreshing lotion, infused with the invigorating essence of kiwi, awakens your body and mind during a rejuvenating massage. The lightweight formula absorbs easily into your skin, leaving it hydrated, smooth, and energized. Immerse yourself in the refreshing scent of kiwi as you indulge in a revitalizing massage experience. Embrace the refreshing and energizing power of ActiveX Massage Lotion – Kiwi for a renewed sense of well-being.

45 AED

6% OFFFeatured

Tree Hut Blue Lagoon Shea Sugar Scrub 510gm

Rated 0 out of 5

(0)

Highlights:

Tree Hut Blue Lagoon Shea Sugar Scrub 510gm

Reveal glowing skin with Tree Hut Sugar Body Scrub in the peaceful, marine scent of Blue Lagoon! Made with Sugar, Shea Butter, Red Algae, Dead Sea Minerals and an array of natural oils including Evening Primrose, Avocado, Macadamia, Sweet Almond, Safflower and Orange Oils.

80 AED

25% OFFFeatured

Yong Chin Papaya Anti-oxidation Soap 130gm

Rated 0 out of 5

(0)

Highlights:

Yong Chin Papaya Anti-oxidation Soap 130gm

YC Papaya Soap brightens skin and removes dark spots with antioxidants and papaya extract.

YC Papaya Soap is formulated with papaya extract, enriched with papaya enzyme and Vitamin E. It helps remove dead skin cells, leaving skin clean, smooth, and soft. The soap is packed with antioxidants and essential moisturizers, offering protection from free radicals, lightening dark spots and wrinkles for a radiant, healthy-looking complexion.

How to use:

Apply YC Papaya Soap on your face & body, rinse off with water.
Use twice daily morning and night.

15 AED

14% OFFFeatured

ActiveX Facial Mud Mask With Volcanic Clay 500ml

Rated 0 out of 5

(0)

Highlights:

ActiveX Facial Mud Mask With Volcanic Clay 500ml

30 AED

PRODUCTS ON SALES

View All

33% OFFFeatured

Face Wash, Skin Care

Yoko Facial Foam Milk Protein 100ml

Rated 0 out of 5

(0)

Highlights:

Yoko Facial Foam Milk Protein 100ml

Milk protein facial cleansing foam Suitable for all skin types. Deeply removes dirt on the face. In addition, milk protein helps moisturize and soften facial skin, helping to delay premature aging.

How to use

Squeeze the foam into your palm and mix a little water. Gently massage all over your face. Rinse off with clean water.

20 AED

5% OFFFeatured

Conditioner, Hair Care

Petal Fresh Pure Lavender Anti Frizz Conditioner 335ml

Rated 0 out of 5

(0)

Highlights:

Petal Fresh Pure Lavender Anti Frizz Conditioner

Nourishes hair with intense moisture

“Soothes hair to help eliminate dryness & brittleness. ”

“Infused with natural essential oils. ”

No harsh preservatives, parabens nor GMO’s

Safe for colored hair. Vegan & cruelty-free.

95 AED

20% OFFFeatured

Skin Doctor Gluta Glow Whitening Serum 60ml

Rated 0 out of 5

(0)

Highlights:

Skin Doctor Gluta Glow Whitening Serum 60ml

Skin Doctor Gluta serum is a concentrated whitening and correcting formula, specially formulated with a clarifying agent to enhance texture and even out skin tone. Blend it into your body lotion to achieve a brighter, luminous complexion.

Benefits Of Skin Doctor Gluta Whitening Serum

Soothes the skin
Lightens the skin
Exfoliates dead skin cells
Even whitening agents
Also, use skin doctor soap for the best result

60 AED

21% OFFFeatured

African Pride Shea Miracle Silky Curls Moisturizer 12 Oz (355ml)

Rated 0 out of 5

(0)

Highlights:

African Pride Shea Miracle Silky Curls Moisturizer 12 Oz (355ml)

African Pride Shea Miracle Silky Curls Hair Moisturizer Shea butter miracle silky curls moisturizer is perfect for sensitive scalps. For general moisturization or to set hair in twists, braid out or pony puffs, Leaves hair in better condition. Multi-dimensional color radiant shine, Instantly moisturize curls, coils and waves. Detangles, smooth and tame frizz. Helps eliminate dryness enhancing body, bounce and shine

55 AED

7% OFFFeatured

Hair Care, Hair Colour

ActiveX Hair Bleach Powder White Professional-Grade Lightening for Beautiful Hair 450gm

Rated 0 out of 5

(0)

Highlights:

ActiveX Hair Bleach Powder White Professional-Grade Lightening for Beautiful Hair 450gm

Experience professional-grade hair lightening with ActiveX Hair Bleach Powder in a pristine white shade. This 450g pack is specially formulated to lift hair color and achieve beautiful, lightened tones. Get salon-worthy results at home with this high-quality hair bleach powder.

65 AED

20% OFFFeatured

Skin Doctor Coffee Shampoo 500ml

Rated 0 out of 5

(0)

Highlights:

Skin Doctor Collagen Hair Serum 300ml

Supports healthy hair structure, helps repair split ands and breakage.

Skin Doctor Collagen Hair Serum helps seal split ends, smoothens and protects the dry and damaged hair from environmental elements and chemical treatments.

How to use:

Apply few drops of serum on your palm, rub them together and massage gently from roots to tips of your hair. Can be used for dry hair (for styling and wet hair for manageability).

40 AED

7% OFFFeatured

QEI+ Paris QEI+®Or Innovative Lightening Facial Cleanser Toner 500ml

Rated 0 out of 5

(0)

Highlights:

QEI+ Paris QEI+®Or Innovative Lightening Facial Cleanser Toner 500ml

Within their OR INNOVATION range, QEI+ has developed a cleansing and antibacterial tonic lotion.

The lotion suits all types off acne prone skins, and helps reduce sebum production on skin surface.

Its fabulous agents ensure a purified, healthy and firm skin.

Directions for use: use every morning and night. Pour some lotion on the dry cotton pad and apply on face and neck. Wait for the lotion to dry and rinse.

For an optimal result, use the products of the OR INNOVATIVE range.

Precautions for use: For external use only. In the event of contact with eyes rinse thoroughly with cold water.not to be used on children.

280 AED

20% OFFFeatured

Hair Care, Hair Treatment

Cantu Shea Butter for Natural Hair Deep Treatment Hair Masque, 50g

Rated 0 out of 5

(0)

Highlights:

Cantu Shea Butter for Natural Hair Deep Treatment Hair Masque, 50g

The Cantu Shea Butter for Natural Hair Deep Treatment Hair Masque is an intensive hair care treatment that has been specially developed for curly and frizzy hair. Enriched with valuable ingredients such as shea butter, coconut oil and honey, this mask intensively nourishes the hair, moisturizes it and improves elasticity.

The rich formula penetrates deep into the hair to repair and strengthen it. It helps to revitalize damaged hair, combat dryness and reduce frizz. The hair becomes soft, smooth and easy to comb.

Apply Cantu Shea Butter for Natural Hair Deep Treatment Hair Masque generously to washed, damp hair, distributing evenly from roots to ends. Leave the mask on for 10-15 minutes and then rinse thoroughly. Use the mask regularly for best results.

Enjoy revitalized, healthy-looking and nourished hair with Cantu Shea Butter for Natural Hair Deep Treatment Hair Masque.

20 AED

13% OFFFeatured

Xtreme Collection Sandal Wood Face & Body Scrub 500ml

Rated 0 out of 5

(0)

Highlights:

Xtreme Collection Sandal Wood Face & Body Scrub 500ml

Skin lightening & age revitalizing for smoother skin with a fresh glow.

How to use

Moisturize the skin and then apply the scrub, except the eyes. Massage it gently & then rinse with water.

35 AED

11% OFFFeatured

Hair Care, Hair Colour, Hair Cream

Bolony Hair Color Cream 8.11 Light Olive Blond 100ml

Rated 0 out of 5

(0)

Highlights:

Bolony Hair Color Cream 8.11 Light Olive Blond 100ml

Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED

GIFT SET

View All

10% OFFFeatured

Hair Care, Shampoo

OGX Damage Remedy+ Coconut Miracle Oil Shampoo 385ml

Rated 0 out of 5

(0)

Highlights:

OGX Damage Remedy+ Coconut Miracle Oil Shampoo 385ml

antalising fragrance, the conditioner is destined to be an invigorating addition to your haircare routine.

Repair and revive your senses and your hair with this coconut oil shampoo. Ideal for dry, coarse or frizzy hair, the hydrating shampoo helps tame flyaways as it bring out natural smoothness.

How to use

Apply shampoo generously to wet hair.
Massage into a lather through to ends.
Rinse the hair thoroughly. After shampooing, follow with conditioner. Warning: Avoid contact with eyes. If contact occurs rinse immediately. For best results use in conjunction with other OGX products.

45 AED

17% OFFFeatured

Make Up Remover, Shower Gel, Skin Care

Kenta White Shower Gel 500gm

Rated 0 out of 5

(0)

Highlights:

Kenta White Shower Gel 500gm

Immerse your senses in a luxurious bathing experience with Kenta White Moroccan Shower Gel! Inspired by ancient Moroccan traditions, this body wash deeply cleanses the skin while providing rich hydration, leaving your skin soft and radiant. It contains natural Moroccan ingredients that help remove impurities and dead skin cells, leaving your skin feeling incomparably clean and refreshed after every use.

Benefits and Features:

Deep Cleansing and Skin Renewal: Deeply cleanses the skin, removing impurities and dead skin cells, revealing a more radiant complexion.

Moroccan Glow and Radiance: Contains natural Moroccan ingredients that give the skin an instant radiance and healthy glow.

Effective Hydration and Anti-Dryness: Effectively moisturizes the skin and prevents dryness after showering, leaving it feeling silky smooth.

Unifies skin tone and smoothness: Helps even out skin tone and reduce pigmentation, while enhancing its smoothness and elasticity.

Gentle creamy texture: Features a luxurious creamy texture that is gentle on the skin and easy to rinse without leaving any residue.

Suitable for all skin types: Its balanced formula makes it suitable for all skin types, including sensitive skin.

Directions for use:

Apply an appropriate amount of Kenta White Moroccan Shower Gel to a shower sponge or directly onto your skin.

Gently massage the body in circular motions until a rich, creamy lather is formed.

Rinse thoroughly with warm water until all traces of the liquid are removed

50 AED

13% OFFFeatured

Fair & White Original Glutathione Extra Maxi Tone Brightening Body Lotion 350ml

Rated 0 out of 5

(0)

Highlights:

Fair & White Original Glutathione Extra Maxi Tone Brightening Body Lotion 350ml

Give your complexion a radiance boost! This unique Maxi Tone formula contains Glutathione, a detoxifying agent, combined with the stimulating benefits of Vitamin C. Discover a product ideally designed to brighten the complexion and tone down brown spots. For dazzling, even-looking skin with a revitalized look!

105 AED

13% OFFFeatured

Silky Cool Herbs Facial Cleanser 500ml

Rated 0 out of 5

(0)

Highlights:

Silky Cool Herbs Facial Cleanser 500ml

Removes deep seated dirt, excess oil and make-up with Micro-Cleanse & Anti-bacterial formula. With Water Minerals to help replenish moisture.

35 AED

15% OFFFeatured

White Express Lotion 5 Days Gold Egg Yolk 500ml

Rated 0 out of 5

(0)

Highlights:

White Express Lotion 5 Days Gold Egg Yolk 500ml

White express Lightening body milk with egg yolk with plant extracts takes care of your skin on a daily basis.

The butyresoricinol complex softens and protects your body against dryness and brings you lightness in 5 days

White Express Egg Yolk Lotion with SPF 15 and Kojic Acid Extra Whitening Milk.

Composition: demineralized water, Aha buytresorcinol, cetyl stearate, stearic acid, petroleum oil, isopropyl palmitate,

cetearyl achohol, a-tocophcrol, cctyl paimitate, EDTA Na, citric acid, dimethicon, benzoyl alcohol,

propylene glycol, methylparaben, perfume, kojic acid.

85 AED

10% OFFFeatured

Aichun Beauty Face Serum 2% Salicylic Acid Exfoliation Anti-Acne Facial Smooth Essence 30ml

Rated 0 out of 5

(0)

Highlights:

Aichun Beauty Face Serum 2% Salicylic Acid Exfoliation Anti-Acne Facial Smooth Essence 30ml

Super Strength Formula made to smoothen out wrinkles rapidly and effectively prevent melanin production, promote cell regeneration, improve aging skin, minimize pores, effectively protects the Integrity of cell tissue and restore a firm, elastic, lustrous, babyish skin.
Specifically formulated for acne, age spots, large pores, fine wrinkles, under eye bags, & even skin pigmentation. Can help prevent future breakouts & even skin tone. Effective yet gentle;
Safe for daily use in the morning and evening. Ingredients are Propylene Glycol and Salicylic Acid. For best results, use a small drop directly on spots, or use a gauze pad to apply to entire face.
2% salicylic acid treatment solution with niacinamide for blemish-prone skin. Solution for Acne and blemishes and Dullness and uneven texture. This treatment solution helps exfoliate skin, fighting the appearance of blemishes and for better visible skin clarity with continued use.

45 AED

10% OFFFeatured

Noor Gold Papaya Lightening & Moisturizing Lotion 400ml

Rated 0 out of 5

(0)

Highlights:

Noor Gold Papaya Lightening & Moisturizing Lotion 400ml

Noor Gold Cocoa Butter Lightening & Moisturizing Lotion is designed to help improve the appearance of acne scars, dark spots, and uneven skin tone. Enriched with cocoa butter, it supports skin hydration while helping to smooth the look of wrinkles and stretch marks. The formula also helps protect against damage from harmful UV rays, leaving skin soft and refreshed.

Benefits

Suitable for daily body moisturizing
Helps keep skin soft and refreshed
Supports a smoother, more supple skin feel
Suitable for all skin types

How to Use?

After bathing or shower or at any time of the day, apply Noor Gold Lemon Lightening & Moisturizing Lotion all over the body.
Massage in with a light hand.
Leaves a light fragrance on your body all day long.

45 AED

Skin Care, Spot Corrector

Bronz Tone Maxi Tone Effect Black Spot Corrector 30ml

Rated 0 out of 5

(0)

Highlights:

Bronz Tone Maxi Tone Effect Black Spot Corrector 30ml.Introducing Bronz Tone Black Spot Corrector Jar Cream! This luxurious cream helps to reduce the appearance of unwanted spots and provide a pleasant bronze tone to your skin. Formulated with honey, cocoa butter, and UV protection, it helps to moisturize and protect your skin while giving it a radiant, healthy glow. Use this cream as part of the complete Bronz Tone product range for best results.

25 AED

22% OFFFeatured

Glorious Body Lotion Ultra Lightening 250ml

Rated 0 out of 5

(0)

Highlights:

Glorious Body Lotion Ultra Lightening 250ml

Add into your everyday routine a 500ml bottle. Pamper yourself head to toe with this Glorious lavender body and hand lotion. With added oils of aloe vera

35 AED

11% OFFFeatured

Hair Care, Hair Cream, Shampoo

Amalico 100% Batana Cream 360ml

Rated 0 out of 5

(0)

Highlights:

Amalico 100% Batana Cream 360ml

This 100% Batana Cream is a professional-grade product formulated with pure batana extract. Enriched with vitamins and minerals, it nourishes and strengthens hair for a healthier and more lustrous appearance. Benefit from the full potential of batana with this luxurious cream.

40 AED