Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Shower Gel, Skin Care

Purec Pure Egyptian Magic Whitening Shower Cream 1000ml

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Purec Pure Egyptian Magic Whitening Shower Cream 1000ml

Transform your daily shower routine into a luxurious skincare ritual with the Egyptian Magic Whitening Shower Cream.

If you’re looking for radiant, even-toned skin, this shower cream is your ultimate go-to.

It not only cleanses but also works to brighten your complexion, leaving you with glowing, healthy skin.

Say goodbye to dullness and hello to a luminous glow!

45 AED

25% OFFFeatured

R&D Care Rice Milk & Arbutin Sugar Salt 300gm

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R&D Care Rice Milk & Arbutin Sugar Salt 300gm

Instructions For Use:

Use wet skin in the shower, to remove dead cells from the surface of the skin. Rinse well with water.

15 AED

3% OFFFeatured

AmLactin KP Bumps Be Gone Exfoliating & Hydrating Cream 85gm

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AmLactin KP Bumps Be Gone Exfoliating & Hydrating Cream 85gm

A targeted exfoliating moisturizer for keratosis pilaris (KP), also known as rough, bumpy or “chicken” skin, that smooths texture and helps visibly improve stubborn dry bumps over time.

Powered by lactic acid, Amlactin’s KP Bumps Be Gone Cream gently exfoliates to help loosen and remove buildup that can lead to rough, bumpy skin—while delivering hydration to support smoother, healthier-looking skin over time. This no-scrub formula helps soften and smooth the appearance of KP without harsh physical exfoliation. Amlactin is the #1 dermatologist-recommended moisturizer brand with lactic acid.

Key Benefits

Helps smooth rough, bumpy skin associated with keratosis pilaris (KP)
Gently exfoliates to improve uneven texture—no scrubbing needed
Deeply hydrates to support softer, smoother skin
Helps visibly improve the look of dry, stubborn bumps over time
Fast-absorbing and non-greasy

Formula Highlights

Clinically proven lactic acid (AHA)
pH-balanced for effective, gentle exfoliation
Fragrance-free, dye-free, paraben-free, and phthalate-free
Not tested on animalsa

195 AED

8% OFFFeatured

Eye & Lip Care, Skin Care

ACM Depiwhite Eye Contour Gel For Dark Circles & Puffiness 15ml

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ACM Depiwhite Eye Contour Gel For Dark Circles & Puffiness 15ml

A specialized product to brighten and tone the eye area. It aims to minimize dark circles and pigmentation, leaving the skin around the eye area bright and supple.

Features:

Reduces dark circles: Reduces the appearance of dark circles, helping to improve the appearance of the eyes.
Intense Moisturizing: Contains moisturizing ingredients that promote skin softness and reduce dryness.
Lightweight formula: Fast-absorbing gel, making it suitable for daily use without leaving a greasy residue.
Suitable for sensitive skin: A gentle formula that is suitable for the sensitive eye area.

How to use:

Facial cleansing: Wash your face thoroughly and gently pat dry.
Apply the gel: Apply a small amount of gel around the eye area using your fingertip.
Massage gently: Gently massage the gel until it is fully absorbed.
Frequent use: Best used morning and evening for best results.

Warnings:

Avoid contact with eyes; if this happens, rinse thoroughly with water.
Please perform a sensitivity test on a small area of skin before full use.
Store in a cool, dry place away from direct sunlight.

110 AED

25% OFFFeatured

Goree Avocado & Aloe Vera Whitening Soap SPF30 With Lycopene 85gm

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Goree Avocado & Aloe Vera Whitening Soap SPF30 With Lycopene 85gm

Goree Avocado & Aloe Vera Whitening Soap SPF30 With Lycopene 85gmTransform your bathing experience with Goree Whitening Soap With Lycopene. This soap is specially crafted to whiten and nourish your skin while you sleep, providing a range of benefits for a healthier complexion. Enriched with Vitamin B3, it boosts cellular energy to enhance the skin’s renewal process, promoting the regeneration of skin cells. Whether you have normal, sensitive, or pigmented problem skin, Goree Whitening Soap offers a pinkish look and rejuvenates your skin with each use.

15 AED

29% OFFFeatured

Ever Sheen Cocoa Butter Lotion 250ml

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Ever Sheen Cocoa Butter Lotion 250ml

Ever Sheen Cocoa Butter Hand and Body Lotion 250ml For a softer, younger skin feeling. Lotion helps relieve stretched skin during and after pregnancy. Helps prevent stretch marks. Soothes and softens dry, irritated, cracked or sunburned skin.

25 AED

13% OFFFeatured

Dhin Dhin Body Brightening Fruit Acid Face & Body Scrub 521ml

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Dhin Dhin Body Brightening Fruit Acid Face & Body Scrub 521ml

Fruit Acid Face and Body Scrub made with natural ingredients and is effective in reducing the appearance of blemishes. It’s gentle, non-greasy, and absorbs quickly. Use it regularly to see a noticeable improvement in your skin’s appearance and boost your confidence!

35 AED

Citrolight Lightening Soap 180g

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Highlights:

Citrolight Lightening Soap 180g

Deeply cleanses the skin and eliminates impurities

Exfoliates dead cells and reveals a glowing complexion

Prepares the skin for the action of other products

The skin is soft, supple and radiant

15 AED

18% OFFFeatured

The Ordinary Retinol 0.5% In Squalane Serum 30ml

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Highlights:

The Ordinary Retinol 0.5% In Squalane Serum 30ml

Infused with vitamin a to help minimise fine lines, improve pigment problems

Effectively helps revitalise skin and make its overall appearance fresher and youthful

Features a highly stable, water-free and high strength age-defying solution

45 AED

13% OFFFeatured

Pretty Cowry Women’s Vitamin C Serum Shrink Pores Firming Anti-wrinkle 30ml

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Highlights:

Pretty Cowry Women’s Vitamin C Serum Shrink Pores Firming Anti-wrinkle 30ml

With its incredible moisturizing and moisturizing function, hyaluronic acid helps dry skin to maintain moisture deep into the skin

Hyaluronic acid, Vitamin C and Vitamin E works together to make your skin brighter, firmer and younger

Aims to solve the most common skin problems, such as wrinkles, dark spots and sunspots

35 AED

PRODUCTS ON SALES

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25% OFFFeatured

Body Gel, Skin Care

Animate Vitamin E Capsules Facial Essence 90 Soft Gel Capsules Yellow

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Highlights:

Animate Skin Whitening Vitamin E Capsule is specially formulated to increase the natural glow of the skin and even out its tone. This product, which contains 90 capsules, helps you achieve a healthier and smoother appearance by maintaining the moisture balance of the skin. Thanks to the powerful antioxidant properties of Vitamin E, it reduces the appearance of spots on the skin and delays the signs of aging. With regular use, you can make your skin look brighter and more vibrant.

15 AED

10% OFF

PrettyBe Massage Lotion Lavender 1000ml

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PrettyBe Massage Lotion Lavender 1000ml

45 AED

20% OFFFeatured

Creams, Skin Care, Tubes

Amalico Carrot Tube Cream 50ml

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Amalico Carrot Tube Cream 50ml

Introducing our amalico tube cream, a powerful skincare solution derived from Carrots. This natural antioxidant and skin brightener works wonders in reducing melanin formation, resulting in a visible improvement in age spots, freckles, melasma, and post-inflammatory pigmentation.

20 AED

20% OFFFeatured

Bath Sponge, Skin Care

Moroccan Oil Loofah Back Strap Big Lt1162

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Highlights:

Moroccan Oil Loofah Back Strap Big Lt1162

The natural material of this item gently exfoliates to reveal fresh, radiant skin.
Make sure that the product gently massages your body.

20 AED

13% OFFFeatured

Renew Glutathione Deep Skin Whitening Bamboo Scrub 50gm

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Renew Glutathione Deep Skin Whitening Bamboo Scrub 50gm

Renew Placenta Glutathione Bamboo Scrub is an exfoliating scrub infused with natural bamboo extract, glutathione, and placenta to gently remove dead skin cells and unclog pores, leaving your skin feeling smooth, refreshed, and rejuvenated., Suitable for all skin types, including sensitive skin.

35 AED

7% OFFFeatured

Difeel Luxury Moisturizing Hand Cream Cucumber Melon 40ml

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Highlights:

Difeel Luxury Moisturizing Hand Cream Cucumber Melon 40ml

This unique restorative Hand Cream moisturizes and nourishes through the careful blending of Vitamin E, Natural Oil and Botanical Extracts. The formula softens the outer layers of the skin and penetrates to the deeper inner levels. Our luxury creams give your hands the perfect hydration, comfort and nourishment they deserve, leaving skin soft to the touch.
Our Cucumber Melon Hand Cream:

Refreshes and deeply moisturizes dry skin
Nourishes skin with 100% Pure Natural Oil andVitamin E
Protects the skin from aging and free radicals

70 AED

18% OFFFeatured

Belle Vie Curcuma Soap Clarifying Exfoliating 670g

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Belle Vie Curcuma Soap Clarifying Exfoliating 670g

Experience the power of natural ingredients with Belle Vie Curcuma Soap! Our clarifying, exfoliating soap is enriched with curcuma, an ayurvedic herb known for its cleansing and properties. Its unique blend of natural oils and extracts gently removes dirt, impurities, and excess oil from the skin, leaving it feeling refreshed and revitalized. The nourishing formula helps to reveal brighter, more even-toned skin with regular use. Try Belle Vie Curcuma Soap today and experience the difference for yourself!

45 AED

43% OFF

Skin Care, Spot Corrector

Toudy Specific Cream Honey and Curcuma 60g

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Toudy Specific Cream Honey and Curcuma 60g

Toudy Specific Cream Honey and Curcuma 60g helps to restore, balance and soothe irritated skin. Made with natural honey and curcuma, it’s designed to help moisturize, protect, and nourish the skin. Suitable for all skin types, it helps to promote a healthy, glowing complexion.

20 AED

10% OFFFeatured

Alattar Armpit Whitening Cream Underarm and Inner Thigh Dark Spot Corrector Cream

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Alattar Armpit Whitening Cream Underarm and Inner Thigh Dark Spot Corrector Cream

Highlights

QUICK BRIGHTENING FORMULA: Engineered for fast results, this cream helps visibly lighten dark areas on the underarms and inner legs, promoting an even and confident skin tone.
COLLAGEN & MILK INFUSION: Enriched with nourishing Collagen and Milk proteins to deeply moisturize, soften, and improve skin texture while providing powerful spot correction.
TARGETED DARK SPOT CORRECTION: Specifically formulated to address hyperpigmentation and discoloration in sensitive areas like the armpits and between the thighs, suitable for all skin types.
DEODORANT & SOOTHING ACTION: Helps neutralize odor and soothes skin irritated by shaving or friction, leaving the underarm area feeling fresh, smooth, and comfortable for 24 hours.
CONFIDENCE BOOST: Integrate this easy-to-use cream into your daily grooming routine to achieve a smoother, clearer complexion and enhanced self-assurance in any situation.

45 AED

44% OFFFeatured

Creams, Skin Care, Spot Corrector

Mena Herbal Cream With Mineral Renewal 13gm

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Highlights:

Mena Herbal Cream With Mineral Renewal 13gm

Our Mena Herbal Cream differs with the richness of water resistant watches copy omega seamaster various natural extracts. Chinese ginseng strengthens and brightens the skin.

Turmeric helps enhance softness. Curcumin works well to alleviate

inflammation of acnes. White mineral oil moisturizes the skin and

protects it from pollutions. Mena Herbal Cream gently penetrates

the skin and works from within to swiss sturdy watches fake hublot produce fair, smooth and clarified skin. Its lightness makes it ideal as foundation cream also.

25 AED

GIFT SET

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14% OFFFeatured

Bar Soap, Creams, Skin Care, Spot Corrector

BERG White Miracle Beauty Cream with Soap

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Highlights:

BERG White Miracle Beauty Cream with Soap

BERG White Miracle Beauty Cream, combined with its Beauty Soap, delivers a complete skincare solution. The soap gently cleanses impurities, acne marks, and excess oil, while the cream works to lighten skin tone, reduce dark spots, freckles, and blemishes, and protect with SPF 30. Together, they promote a white, youthful, and radiant complexion with visible results in just 5 days.

Key Benefits:

Lightens and brightens skin tone
Reduces freckles, blemishes, and acne marks
Soap cleanses impurities and refreshes skin
Cream provides SPF 30 protection
Leaves skin soft, smooth, and glowing

30 AED

7% OFFFeatured

A3 Lemon Lightening Body Lotion Normal to Dry Skin 400ml

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Highlights:

A3 Lemon Lightening Body Lotion Normal to Dry Skin 400ml

chieve a brighter, more even skin tone with A3 Lemon Lotion/Milk, formulated for normal to dry skin and enriched with natural extracts and sun rays shield.

Key Features:

Brightens uneven skin tone.

Reduces dark spots and blemishes.

Contains lemon extract, sesame seed oil, and Vitamin PP.

70 AED

13% OFFFeatured

R&D Care Licorice Root Whitening Body Lotion 200ml

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R&D Care Licorice Root Whitening Body Lotion 200ml

35 AED

10% OFFFeatured

Silky Cool Apricot Face & Body Scrub 500ml

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Silky Cool Apricot Face & Body Scrub 500ml

Removes black dead cells & impurities leaves your skin fresh and younger

45 AED

13% OFFFeatured

Rinju Gold Shea Butter Lotion 473ml

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Highlights:

Rinju Gold Shea Butter Lotion 473ml

Ultimate Moisture and Protection: All-Day Hydration

Indulge your skin with our deeply hydrating lotion, enriched with pure shea butter. This luxurious formula smoothes and softens all skin types, restoring their youthful glow. Enjoy the exotic fragrance, expertly blended with essential oils, for the ultimate relaxing experience.

Benefits:

Deep Hydration: Keeps your skin moisturized and protected throughout the day.

Smoothes and Softens: Pure shea butter nourishes and revitalizes all skin types.

Restores Youthful Glow: Helps your skin regain its natural radiance.

Exotic Fragrance: A unique blend of essential oils provides a relaxing and pleasant scent.

Gentle and Effective: Suitable for daily use on all skin types.

Experience the ultimate in skin hydration and care with our Ultimate Moisture and Protection lotion.

65 AED

6% OFFFeatured