Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

Violet Glow Extensive Lightening Beauty Milk 500ml

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Violet Glow Extensive Lightening Beauty Milk 500ml

Lightening Strength: Maximum Strength – Strongest Lightening with Anti-Aging Benefits

Violet Glow Extensive Lightening Beauty Milk is our most advanced lightening body lotion, formulated for those seeking maximum visible lightening results while helping address the appearance of aging skin. Combining Alpha Arbutin, Kojic Acid Dipalmitate, Violet Extract, and Vitamin C, this intensive formula helps visibly lighten stubborn discoloration, improve the appearance of uneven skin tone, and promote a brighter, more youthful-looking complexion. Vitamin A helps support smoother-looking skin while promoting a firmer, more radiant appearance.

Enriched with nourishing oils, antioxidants, and skin-conditioning ingredients, it deeply hydrates while helping improve skin texture and maintain softness. With continued use, skin appears visibly lighter, smoother, more even-toned, and naturally radiant while fine lines and other visible signs of aging appear less noticeable.

540 AED

13% OFFFeatured

Eye & Lip Care, Skin Care

Neutrogena Hydro Boost Hydrating Eye Cream 15ml

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Neutrogena Hydro Boost Hydrating Eye Cream 15ml

A refreshing eye cream that helps get rid of the look of tired eyes. Benefits and Features: Instantly refreshes the skin around the eyes thanks to the hydration-boosting hyaluronic gel. With its gentle and light formula, it helps eliminate the signs of tired eyes as it is quickly absorbed by the skin. Maintains hydration for 24 hours to help prevent loss of skin elasticity and maintain a refreshed eye look every day. The ideal choice for a healthy and pure look. Directions for use: Apply sparingly with fingertips from the top of the cheekbone and circle around your area. Warnings: For external use only. Keep out of reach of children. Store in a cool, dry place. Away from direct sunlight.

48 AED

11% OFFFeatured

Laser White Pure Clay Facial Mask Turmeric Extract, 400gm

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Laser White Pure Clay Facial Mask Turmeric Extract, 400g

Face masks are great additions to any skincare routine to target specific skin care concerns. Masks can help hydrate skin, remove excess oils and help improve the appearance of pores—while providing a relaxing, spa-like experience at home.

Face masks are occlusive meaning they blanket the skin, delivering benefit ingredients to improve the appearance and or quality of the skin. Always apply a face mask to clean, dry skin so you’re not layering a face mask over dirt and bacteria.

Increased skin clarity and a reduction in facial skin wrinkles.

The perceived effect of a facial mask treatment can be revitalizing.

Facial masks often contain minerals, vitamins.

40 AED

7% OFFFeatured

Gift Sets, Lotion, Serums, Skin Care

UCB European White Carrot Brightening Body Lotion And Carrot Serum Set

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UCB European White Carrot Brightening Body Lotion And Carrot Serum Set

The UCB European White Carrot Face & Body Lotion and Carrot Serum Set is an organic, multi-action skincare combo designed to deeply hydrate, brighten, and protect the skin. Protect your skin from the effect of the aging and environmental factors with this beautiful European White brightening lotion. This lotion is also properly formulated to keep your skin safe under exposure to sun without loosing your natural allure.

UCB European White Carrot Brightening Face & Body Lotion

Core Purpose: A nourishing daily body milk that moisturizes, improves skin texture, and enhances natural radiance.

Key Features: Infused with carrot oil, botanical extracts, and antioxidants.

Sun Protection: Contains SPF 50 to help shield the skin against harmful UVA and UVB sun rays.

Skin Benefits: Helps manage minor blemishes, smoothens dry skin, and promotes a more even-toned, glowing complexion without bleaching.

Carrot Serum

Core Purpose: A high-concentration, fast-acting treatment oil designed to target stubborn areas.

Skin Benefits: Intensifies the brightening process, helps fade dark spots boosts overall skin elasticity and smoothness when paired with the lotion.

280 AED

11% OFFFeatured

Scrubs, Shower Gel, Skin Care

Melano Papayatone Shower Scrub Rightening With Papaya And Vitamin C 1000ml

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Melano Papayatone Shower Scrub Rightening With Papaya And Vitamin C 1000ml

Refreshing brightening shower scrub enriched with Papaya Extract, Alpha Arbutin, Vitamin C, and Vitamin E. Designed to cleanse the skin deeply while gently exfoliating to remove dead cells and dullness. Helps unify body tone, lighten dark areas, and leave the skin smoother, softer, and more radiant. Ideal for daily use to maintain a glowing, even, and healthy-looking complexion

How to use

Apply an adequate amount to wet skin during shower.
Massage gently in circular motions, focusing on darker or rough areas such as elbows, knees, and underarms.
Rinse thoroughly with warm water.
Use daily or 3–4 times weekly depending on skin sensitivity.

40 AED

11% OFFFeatured

Shower Gel, Skin Care

D.E.S 5.5 Skin Clarifying Exfoliating Shower Gel 500ml

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D.E.S 5.5 Skin Clarifying Exfoliating Shower Gel 500ml

The D.E.S. 5.5 Dermo Expert Skin Clarifying Shower gel is scientifically formulated to provide deep exfoliation and skin cleansing. The formula is enriched with natural extracts and contains gentle micro-granules that exfoliate the skin, helping to reduce blemishes, dark spots, and pigmentation. The shower gel also helps to hydrate the skin and restore its elasticity, leaving it feeling soft and refreshed.

40 AED

10% OFFFeatured

Oils & Moisturizer, Skin Care

White Now Clarifying Lightening Lotion 250ml

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White Now Clarifying Lightening Lotion 250ml

WHITE NOW is highly enriched with vitamins E and fruits acids derived from carrots which remove all skin imperfections and impurities. The Whitening action is reinforced up to three times with the help of plants acids.the effects of WHITE NOW are visible in 3 days. The complex formula of WHITE NOW hydrates and nourishes the skin, reduces black heads, reduces skin ageing effects and leave the skin clear, full of beauty and in good health.

45 AED

17% OFFFeatured

Tomatine Exfoliating Soap 200gm

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Tomatine Exfoliating Soap 200gm

Our Tomatine Exfoliating Soap, Removes the build-up of dead skin cells, instantly brightens dull skin, and firms and smoothes skin’s texture with potent tomato extract.

Directions: Use daily or as needed.

25 AED

10% OFFFeatured

Silky Cool Fruit Facial Mud Mask 500ml

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Silky Cool Cucumber Facial Mud Mask 500ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

45 AED

6% OFFFeatured

Baby Oils, Oils & Moisturizer, Skin Care, Kids & Baby Care

QV Baby Bath Oil 250ml

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QV Baby Bath Oil 250ml

QV Baby Bath Oil is a transparent, non-greasy, water-spreadable formula that helps to visibly replenish large areas of dry skin. It is suitable for daily use and for sensitive, dry, and itchy skin.

Benefits and features:

Without aromatic smell.
Lanolin free.
Color is free.
Free of preservatives.
Propylene glycol free.
Free soap.

How to use:

Add one cap fill to the baby’s bath. Shower for 5 to 10 minutes. Pat the skin dry. For best results, use QV Baby Gentle Wash and QV Baby Moisturizing Cream.

75 AED

PRODUCTS ON SALES

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13% OFFFeatured

Lotion, Skin Care

Cream 21 Body Lotion for Very Dry Skin with Almond Oil and Vitamin E 600ml

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Cream 21 Body Lotion for Very Dry Skin with Almond Oil and Vitamin E 600ml

Cream 21 Body Lotion for Very Dry Skin with Almond Oil and Vitamin E is a moisturizing lotion specially designed to nourish and moisturize very dry skin. It contains a formula rich in natural almond oil and vitamin E, which helps restore the skin’s softness and elasticity, while providing long-lasting hydration. Benefits and Features:Intense hydration: Provides deep, long-lasting hydration, helping to soothe dry and irritated skin.Enriched with almond oil: Almond oil nourishes the skin and enhances its elasticity, leaving it looking soft and smooth.Vitamin E: Contains the antioxidant vitamin E, which protects the skin from environmental aggressors and helps it regenerate.Non-greasy texture: Absorbs quickly without leaving any greasy film, making it suitable for daily use.Instant relief: Helps relieve the feeling of dryness and roughness immediately after application.Suitable for sensitive skin: Gentle formula that is safe for use on sensitive and dry skin.Light fragrance: Features a fresh and light scent that leaves the skin feeling clean and refreshed. How to use: Apply an appropriate amount of lotion to clean, dry skin. Gently massage the skin in circular motions until the lotion is completely absorbed. It is preferable to use it daily after bathing or when needed, especially on the driest areas of the body such as elbows and knees. Warnings: For external use only. Keep out of reach of children. Store in a cool, dry place.

35 AED

13% OFFFeatured

Skin Doctor Aloe vera Whitening Scrub For Face & Body 500gm

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Skin Doctor Aloe vera Whitening Scrub For Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Aloe Vera which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

10% OFFFeatured

Conditioner, Hair Scalp Treatment, Hair Care

Queeny Cazara Rosemary Mint Scalp & Hair Revitalizing Hair

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Queeny Cazara Rosemary Mint Scalp & Hair Revitalizing Hair

Revitalize your hair and scalp with Queeny Cazara Rosemary & Mint Scalp and Hair Revitalizing Oil. This invigorating oil blend is designed to stimulate circulation, promoting healthy hair growth while providing deep nourishment and relief for a healthy scalp.

Infused with the powerful properties of Rosemary and Mint, this oil strengthens hair from the roots, reduces hair fall, and helps combat itchiness and dryness, leaving your scalp feeling refreshed and your hair shining with vitality.

Key Features:

Stimulates Scalp Circulation: Rosemary promotes hair growth and strengthens the roots.
Soothes & Refreshes: Mint alleviates scalp discomfort, relieving itchiness and dryness.
Prevents Hair Fall: Rosemary helps reduce hair shedding while nourishing the scalp.
Enhances Shine & Health: Leaves hair smooth, glossy, and revitalized.
Deeply Nourishing: A perfect balance of oils to maintain healthy, hydrated hair and scalp.

How to Use:

Apply a few drops of Queeny Cazara Rosemary & Mint Hair Oil directly to the scalp and massage gently to stimulate circulation. Work the oil through the length of your hair, focusing on the ends. Leave it on for at least 30 minutes or overnight for a more intensive treatment. Rinse and style as usual.

45 AED

17% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Next Glow 24K Whitening Beauty Cream

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Next Glow 24K Whitening Beauty Cream

25 AED

17% OFFFeatured

Face Cream, Spot Corrector, Skin Care

Arena Gold HD Pro Beauty Cream

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Arena Gold HD Pro Beauty Cream

How to use Cream :

Take the substantial amount of the Arena Gold HD+PRO Beauty cream on your palm. Apply it on the face and leave it overnight. Wash your face in the morning for best results. Don’t go near flame or in sun exposure. Do not massage or rub after applying the cream.

25 AED

6% OFFFeatured

TGIN Twist & Define Cream 340gm

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TGIN Twist & Define Cream 340gm

TGIN Twist & Define Cream is enriched with decadent coconut and Vitamin E oils, for smooth and shiny twist outs with long lasting curl definition.

Benefits

Creates smooth, shiny well-defined twists and twist outs

Gives strong hold and lasting curl definition

Reduces frizz and fly aways

Hydrates dry strands

75 AED

13% OFFFeatured

Maxi-Peel Facial Cleanser Pore Refining 135ml

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Maxi-Peel Facial Cleanser Pore Refining 135ml

It only removes deep-seated dirt and lifts away dead skin cells but also helps dry pimples and helps remove blemishes, blackheads and whiteheads. It contains micro-beads that gently penetrate your skin to minimize and reduce the appreance of pores, revealing fairer, smoother and renewed skin. Infused with Vitamins C and E leaving your skin glowing and fresh after every use.

35 AED

9% OFFFeatured

Easy Glow Gluta-C 180000mg Extra Strong Lightening Body Milk 500ml

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Easy Glow Gluta-C 180000mg Extra Strong Lightening Body Milk 500ml

150 AED

22% OFFFeatured

Bravia Complexion Unifying Body Cream 300ml

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Bravia Complexion Unifying Body Cream 300ml

Enriched with snail slime, Bravia body cream hydrates the skin and rids it of all imperfections (scars, spots, stretch marks)

Bravia Complexion Unifying Body Cream 125ml is the perfect solution for soft and smooth skin. Enriched with snail slime, this cream helps to repair and hydrate your skin, reducing the appearance of scars, tasks, and stretch marks. Its unique formula gives you a radiant complexion, leaving your skin looking healthier and more toned. With regular use, you can ensure a beautiful, glowing complexion. The easy-to-apply cream is gentle on your skin and quickly absorbs for maximum effectiveness, making it ideal for all skin types. With Bravia Complexion Unifying Body Cream 125ml, you can be sure that your skin will be soft, smooth, and beautiful.

35 AED

11% OFFFeatured

Creams, Face Cream, Skin Care

Skin Doctor Alpha Arbutin Brighteing Face Cream 100ml

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Skin Doctor Alpha Arbutin Brighteing Face Cream 100ml

Promotes skin elasticity and flexibility while minimizing wrinkles and fine lines.

Skin Doctor Alpha Arbutin Brightening Face Cream deeply nourishes the skin while helping to reduce dark spots and even out skin tone. Its rich yet non-greasy formula hydrates, smooths, and enhances radiance, leaving the skin soft, supple, and glowing.

Key Benefits:
• Helps fade dark spots and discoloration
• Brightens and evens skin tone
• Deeply hydrates and nourishes
• Suitable for daily use on all skin types

How to use:

Take a small mount of face cream and gently massage it into your skin in circular motions. Be sure to cover your entire face, including your neck until absorbed.

40 AED

GIFT SET

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18% OFFFeatured

Conditioner, Hair Care

Ab Naturals Jamaican Black Castor Oil Conditioner

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Ab Naturals Jamaican Black Castor Oil Conditioner

Revitalize your hair with Ab Naturals Jamaican Black Castor Oil Conditioner. This growth-stimulating conditioner is free of silicones and is specially formulated to nourish and strengthen your hair from root to tip.

Experience the benefits of Jamaican Black Castor Oil with Ab Naturals Jamaican Black Castor Oil Conditioner. Say goodbye to damaged and weak hair, and hello to healthy, revitalized locks.

45 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Extreme Glow Dark Spot Corrector 50gm

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Extreme Glow Dark Spot Corrector 50gm

Lightening Strength: Advanced Strength – Strong Lightening For All Skin Types

Extreme Glow Strong Lightening Dark Spot Corrector is an intensive spot treatment formulated to target stubborn areas of discoloration, including dark spots, acne marks, hyperpigmentation, and uneven skin tone. Powered by Niacinamide, Kojic Dipalmitate, Arbutin, Vitamin C, and Licorice Extract, it helps visibly brighten concentrated areas while promoting a clearer, more even-looking complexion.

Enriched with Argan Oil, Valerian Extract, Aloe Vera, and Vitamin E, the formula helps nourish and condition the skin while Glycolic Acid gently supports skin renewal for smoother, healthier-looking skin. With continued use, dark spots appear visibly lighter, leaving skin looking brighter and more even-toned

125 AED

20% OFFFeatured

Rico Powerful Germicidal Soap 75gm

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Rico Powerful Germicidal Soap 75gm

Rico Germicidal Soap gives a luxurious lather which gently and thoroughly cleanses the skin. With regular use its active ingredient powerfully protects against skin infection, germs and bacteria, and is very effective in the cure and prevention of dandruff and body odour.

20 AED

17% OFFFeatured

Skin Doctor Grapefruit Protective Hand Cream 50gm

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Highlights:

Skin Doctor Grapefruit Protective Hand Cream 50gm

Treat you hands and help soften cuticles with this deeply nourishing restorative cream that hydrates to help guard against daily environmental stresses.

How to use

Squeeze the cream onto clean hands and gently massage in until fully absorbed. Apply regularly for best results

25 AED

10% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Gluta Gold Organic Papaya Extract Whitening Face Cream SPF45 50gm

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Gluta Gold Organic Papaya Extract Whitening Face Cream SPF45 50gm

Are you looking for an organic facial cream that delivers flawless brightening, deep hydration, and essential sun protection? Introducing Gluta Gold Organic Face Cream, expertly infused with natural Papaya Extract and advanced SPF 45 sun defense. Designed to suit all skin types, this luxury cream restores your skin’s clarity, leaving it smooth, soft, and brilliantly radiant.

45 AED

25% OFFFeatured

Curly & Wavy hair, Hair Care

Shea Moisture Coconut & Hibiscus Curl & Style Milk 227ml

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Shea Moisture Coconut & Hibiscus Curl & Style Milk 227ml

Do you hate it when you run your fingers through your hair and find them all stuck in knots and tangles? SheaMoisture’s Coconut & Hibiscus Curl & Style Milk with Certified Organic Shea Butter will transition dry, damaged, over-processed hair to frizz-free, detangled and naturally beautiful curls!

This styling milk is boosted with natural ingredients such as Coconut Oil, Neem Oil, Carrot Seed Oil and Shea Butter, all ingredients your hair loves for beautifully conditioned natural curls and a healthy shine that looks amazing. Use it with curlers or curling irons to achieve a good hold for the day. Define natural curls so they are lustrous and bouncy, without that heavy feeling. The natural oils in this formula contribute to soft, silky feeling hair. Plus, hair feels and looks smooth and is free of the frizzies.

You can use this Curl & Style Milk from SheaMoisture every day as your go-to curl activator, and for enviously lustrous and easily manageable curls.

45 AED

22% OFFFeatured

Simple Soothing Facial Toner 200ml

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Simple Soothing Facial Toner 200ml

A great skincare routine is as easy as 1,2,3 – with the middle step being a toner, of course! Our Simple Kind to Skin Soothing Facial Toner features a special blend of Simple skin toning goodness to help keep skin toned and refreshed; this blend includes ingredients like Pro-Vitamin B5

35 AED

10% OFFFeatured

Neoprosone Brightening Body Milk Lotion 500ml

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Neoprosone Brightening Body Milk Lotion 500ml

Neoprosone brightening body lotion restores an even skin tone thanks to the potent brightener arbutin complex and deep hydrating agents. The non-irritating lactic acid softens the skin, revealing a luminous glow. Vitamin c, a powerful anti-oxidant, smoothens the skin and protects it from environmental pollutants, keeping it soft and supple. Directions: apply a thin layer of neoprosone brightening body lotion nightly to a cleansed dry skin, covering dark areas. Maintain results by daily using sun protection of minimum spf 30 to prevent further skin pigmentation.

45 AED

14% OFFFeatured

Disaar Hair Serum Anti Frizz Nourish Damaged Repair Color Vitamin E Of France 50ml

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Highlights:

Disaar Hair Serum Anti Frizz Nourish Damaged Repair Color Vitamin E Of France50ml

This oil is a blend of multiple rare oils and has a unique formula that is easily absorbed & oil – free

Deeply nourishes & inhibits frizzy hair, brightens up Hair Color

Reduces split ends and provides long – lasting thermal & humidity protection

30 AED

8% OFFFeatured

Face Cream, Spot Corrector, Skin Care

Biocos No Tache Cream Eczema & Psoriasis Relief with Azelaic Acid

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Biocos No Tache Cream Eczema & Psoriasis Relief with Azelaic Acid

Soothes Skin Irritations: Effectively reduces redness, itchiness, and inflammation caused by eczema and psoriasis. Contains Azelaic Acid and Bisabolol for deep skin healing.
Restores Skin’s Natural Balance: Helps restore the skin’s physiological state, improving hydration and elasticity. Enriched with Allantoin and Gold for enhanced skin rejuvenation.
Provides Intensive Moisture: Hydrates dry, irritated skin while preventing moisture loss, leaving the skin soft and supple. Powered by Caprylic/Capric Triglyceride for deep moisturization.
Prevents Allergic Reactions: Calms allergic reactions and local inflammation with Glabra Root Extract, reducing redness and providing quick relief from skin discomfort.
Anti-Inflammatory and Healing: Targets inflammation and skin conditions with potent ingredients like Sclerotium Gum and Azelaic Acid, promoting smoother, healthier skin with regular use.

60 AED