Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

Royal Natural Honey Lotion 500ml

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Royal Natural Honey Lotion 500ml

Royal Natural Honey skin conditioning lotion for dry skin.

55 AED

8% OFFFeatured

BNB Bright Up Vitamin C Mask 120gm

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BNB Bright Up Vitamin C Mask 120gm

Vitamin C Face Mask is a brightening and rejuvenating treatment that infuses the skin with Vitamin C. It helps to even out skin tone, reduce dark spots, and boost radiance while providing deep hydration.

How To Use:

Apply an even layer to clean, dry skin and leave it on for 10-15 minutes. Rinse off with water and gently pat dry. Use 1-2 times a week for glowing, refreshed skin.

55 AED

18% OFFFeatured

Doctor Clear Lightening Body Lotion 500ml

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Doctor Clear Lightening Body Lotion 500ml

Dr. clear solutions for daily use, our clarifying milk cares for your complexion and makes it more radiant, softens and tones the skin thanks to vitamins , natural phyto ingredients and the prowte complex, known to improve the complexion and vitality of the skin in daily use, Dr clear clarifying body milk hydrates, clarifies and rejuvenates the skin. after only four weeks of application, the complexion regains its clarity and softness , directions for use: gently massage the skin with circular movements, focusing on difficult parts, apply twice a day,avoid contact with eyes in case of irritation stop.Please note packaging may change due to manufacturer update.

45 AED

9% OFFFeatured

EOS Shea Better Body Lotion Pink Champagne 473ml

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EOS Shea Better Body Lotion Pink Champagne 473ml

The eos Shea Better Body Lotion in Pink Champagne is a luxurious moisturizer designed to nourish and hydrate your skin while leaving it feeling soft and smooth.

Infused with shea butter and natural oils, it deeply hydrates the skin, providing long-lasting moisture.

With its delightful fragrance and rich formula, this body lotion offers a pampering experience.

Nourishing and moisturizing the skin.
Soothing for dry skin.
Made with 7 nourishing oils.
Free of parabens, phthalates, & gluten.
Dermatologist-recommended.
Hypoallergenic.
Made for sensitive skin.
Not test on animals.
Vegan.

Ingredients:

Water/Eau, Glycerin, Isopropyl Palmitate, Cetyl Ethylhexanoate, Glyceryl Stearate SE, Cetyl Alcohol, Dimethicone, Fragrance/Parfum, Butyrospermum Parkii (Shea) Butter, Butyrospermum Parkii (Shea) Oil, Petrolatum, Mineral Oil (Huile Minérale), Carbomer, Caprylyl Glycol, Hexylene Glycol, Phenoxyethanol, Palmitic Acid, Stearic Acid, Myristic Acid, Disodium EDTA, Sodium Hydroxide, Tocopheryl Acetate, Citric Acid, Limonene, Linalool.

150 AED

15% OFFFeatured

Clear Essence Platinum Hydroquinone-Free Skin Lightening Serum

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Clear Essence Platinum Hydroquinone-Free Skin Lightening Serum

Lighten dark eye circles in only 4 weeks!

Clear Essence® Platinum Hydroquinone-Free Skin Lightening Serum with enhanced composition for a concentrated safe and effective treatment of dark spots, and reduction of uneven and dark circles around the eyes. A powerful combination of Niacinamide, Tranexamic Acid, Magnesium Ascorbyl Phosphate, and Licorice.

Product DOES NOT CONTAIN Hydroquinone

Skin Concern: Treats dark circles around the eyes, dark spots on body, face, elbows, age spots, reduction of uneven skin tones, reduce post acne marks, and sun discolorations

Recommended Skin Type: Safe for all skin types

Used For: Eliminate under eye circle, correction of dark spots, and even

250 AED

9% OFFFeatured

Easy Glow Gluta-C 180000mg Extra Strong Lightening Body Milk 500ml

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Easy Glow Gluta-C 180000mg Extra Strong Lightening Body Milk 500ml

150 AED

9% OFFFeatured

Shower Gel, Skin Care

Pretty White Clarifying Shower Gel 500ml

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Pretty White Clarifying Shower Gel 500ml

Cleans deeply and removes impurities

Exfoliates dead skin cells and reveals the skin’s shine

Prepares the skin for application of the other products

A soft, supple and radiant skin

50 AED

20% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Shivanya Skin Whitening Beauty Cream White 30gm

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Shivanya Skin Whitening Beauty Cream White 30gm

Skin-lightening products are products used to achieve lighter skin tones. This practice is prevalent in communities of color around the world. These skin lightening products contain toxic ingredients such as hydroquinone, lead, steroids, or mercury. These ingredients can have long term effects such as skin thinning, discoloration, organ failure, and other severe health complications. These risks are present even in low quantities of these products. It is important to prioritize health and embrace your natural skin tone.

This particular product falls within the category of skin lightening products and should not be used in any quantity to ensure safety and preservation of health.

20 AED

25% OFFFeatured

Olivera Unifying Body Serum 30ml

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Olivera Unifying Body Serum 30ml

Formulated with olive and aloe vera, Olivera Serum clarifies, unifies and rejuvenates the skin.

Olivera Serum with green olive oil and aloe vera extracts gently cleanses your skin while nourishing it with vitamins C and E. From the first week, your complexion glows and becomes uniform.

Olivera clarifying Serum evens and clarifies the skin thanks to its formula rich in aloe vera and olive oil. Day after day, your skin becomes younger and clearer.

30 AED

25% OFFFeatured

Eye & Lip Care, Make Up, Skin Care

Skin Doctor Strawberry Jelly Lip Balm 9gm

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Skin Doctor Strawberry Jelly Lip Balm 9gm

Enriched with vitamins E & C, offers long-lasting relief for dry and chapped lips.

Skin Doctor Strawberry Jelly Lip Balm deeply moisturizes and nourishes the lips while forming a protective barrier to lock in hydration and prevent dryness. Its soothing formula helps keep lips soft, smooth, and well-hydrated.
Key Benefits:
Enriched with Vitamins E & C for nourishment and protection
Provides long-lasting relief for dry, chapped lips
Forms a moisture-locking barrier to keep lips soft and hydrated

How to use:

Apply a thin layer on the lips. Use as often as needed.

15 AED

PRODUCTS ON SALES

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13% OFFFeatured

Hair Care, Hair Food

Amalico Hair Cream Shea Butter 360g

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Amalico Hair Cream Shea Butter 360g

Strengthens Hair Strands• Promotes Healthy Hair Growth• Softer & Shiner Hair• Prevents Hair Breakage

35 AED

7% OFFFeatured

Eveline Lip Therapy Professional Treatment Enlarging Lips Set 2 pieces

Eye & Lip Care, Skin Care

Eveline Lip Therapy Professional Treatment Enlarging Lips Set 2 pieces

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Eveline Lip Therapy Professional Treatment Enlarging Lips Set – 2 pieces

An ideal lip augmentation kit as an alternative to injections that lasts over 12 hours in just two steps.
The Set contains a scrub and a cream to give you softness and increase the volume of the lips.
The lip scrub contains fine sugar granules that remove roughness and chapped lips to give you smooth lips.
The cream formula penetrates the intercellular spaces and increases the volume of the lips while giving them a pink color for attractive lips.
The cream contains hyaluronic acid, which strengthens, enlarges, and moisturizes the lip structure.
Easy to use and takes no more than two minutes.

The set contains:

Sugar lip scrub.
Filler to enlarge the lips.

Get soft lips with great fullness using this perfecting product.

65 AED

31% OFFFeatured

Skin Light Lightening Body Cream 500ml

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Skin Light Lightening Body Cream 500ml

Skin Light Jar Body Cream is designed to even out and brighten your skin tone. Enriched with carrot extract and vitamin E, this cream helps to address hyperpigmentation, dark spots, and uneven skin tone while nourishing and hydrating your skin. It softens and improves the appearance of your skin, leaving it healthy, radiant, and satin-smooth

45 AED

11% OFFFeatured

Creams, Lotion, Serums, Skin Care

Advanced Clinicals Coconut Oil Moisturizing Cream 454ml

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Advanced Clinicals Coconut Oil Moisturizing Cream 454ml

Coconut Oil is considered the healthiest oil on earth for its high levels of Lauric Acid, which is rarely found in nature. Coconut Oil Moisturizing Cream’s small particle size helps nourish and renew dull, parched skin for deep hydration. The addictive light and soothing scent is whipped with organic ingredients such as pure Coconut Oil, Organic Lavender Extract, and Chamomile. Natural Glycerin and our concentrated pure Aloe Vera provide hydration for a healthy, glowing complexion.

Non-irritating, Dermatologist & Allergy Tested.

85 AED

10% OFFFeatured

Lotion, Skin Care, Sunscreen

Yong Chin Shower Salt Scrub with Bamboo Charcoal 700gm

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Yong Chin Shower Salt Scrub with Bamboo Charcoal 700gm

Detoxifying scrub. Reduces dark spots with whitening and smoothing effect.

Yong Chin Shower Salt Scrub with Bamboo Charcoal helps detoxify skin, remove old skin cells and replenish with new cells. This special formulation also adjusts the skin tone to be even, reduces blemish and dark spots and renews skin regenerating process for natural whitening effect.
It offers a delicate texture that is a combination of natural salt, bamboo charcoal and multi-vitamins that makes the skin glow and offers a healthy, smooth and moisturized finish.

How to use:

Apply salt scrub on your palm during the shower, gently massage on face and body. Wash off with plain water.

45 AED

18% OFFFeatured

Shower Gel, Skin Care

Peau Jaune Lightening Shower Gel 750ml

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Peau Jaune Exfoliating Lightening Soap 200gm

Exfoliating, lightening and anti-dark spot Yellow Skin Soap has been designed to effectively combat hyperpigmentation in black and mixed-race skin. Allows your body to regain its luminous glow while hydrating it.

Peau Jaune Lightening Shower Gel 750ml

Exfoliating and lightening gel effectively cleanses your skin and gives you a feeling of freshness. Its regular use eliminates dead cells and revives the radiance of the epidermis. Fresh and invigorating fragrance.

Use :

Wash morning and evening with your yellow skin exfoliating gel

Use :

Take your bath with your soap on average 3 to 4 times a week, preferably in the evening

45 AED

13% OFFFeatured

Eveline White Prestige 4D Whitening Sensitive Areas Cream 100ml

Creams, Personal Care, Sensitive Areas, Skin Care

Eveline White Prestige 4D Whitening Sensitive Areas Cream 100ml

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Eveline White Prestige 4D Whitening Sensitive Areas Cream 100ml

This wonderful cream works to lighten the outer layer of the skin and unify the tone of the skin.
Fights severe pigmentation for up to 48 hours after use.
Suitable for all skin types and smoothes the texture of the skin and improves its texture.

With an advanced formula that gives the skin deep hydration and a clear lightening of skin tone.

70 AED

17% OFFFeatured

Face Cream, Skin Care

Melanotone Red Carrot Lightening Cream 40gm

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Melanotone Red Carrot Lightening Cream 40gm

Discover Melanotone Red Carrot Cream, a concentrated brightening cream formulated with natural red carrot extract and collagen. Its advanced formula quickly corrects dark spots and evens skin tone for visibly clearer, more radiant skin. Enriched with essential vitamins, it deeply nourishes the skin while promoting cell renewal. Thanks to its Fast Black Spot Corrector (FBSC) effect, it effectively reduces imperfections from the very first use. Suitable for all skin types, it leaves skin soft, smooth, and luminous day after day.

25 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Casri White Beauty Cream 30gm

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Casri White Beauty Cream 30gm

Casri White Beauty Cream is a nourishing daily skincare formula enriched with Collagen and Almond Oil to help moisturize, soften, and revitalize your skin. Its lightweight, fast-absorbing formula supports a smoother, healthier, and naturally radiant complexion, making it suitable for all skin types.

Key Highlights

✓ Enriched with Collagen & Almond Oil
✓ Deeply moisturizes and nourishes the skin
✓ Helps improve skin softness and smoothness
✓ Supports a healthy and radiant complexion
✓ Helps improve the appearance of uneven skin tone
✓ Lightweight, non-greasy formula for daily use
✓ Suitable for all skin types
✓ Perfect for everyday skincare routine

25 AED

8% OFFFeatured

BNB Bright Up Vitamin C Mask 120gm

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BNB Bright Up Vitamin C Mask 120gm

How To Use:

Apply an even layer to clean, dry skin and leave it on for 10-15 minutes. Rinse off with water and gently pat dry. Use 1-2 times a week for glowing, refreshed skin.

55 AED

GIFT SET

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17% OFFFeatured

Jergens Shea Butter Deep Conditioning Moisturizer 200ml

Lotion, Skin Care

Jergens Shea Butter Deep Conditioning Moisturizer 200ml

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Jergens Shea Butter Deep Conditioning Moisturizer 200ml

Jergens Enriching Shea Butter Moisturizer melts into skin to deeply condition and enhance your natural sheen. This nourishing moisture blend is infused with pure African Shea Butter, which has been used in skincare for centuries, passed down from generation to generation. Share in this beauty secret and reveal stunning, 3x more radiant skin. Smooth it on daily and let your inner beauty shine

25 AED

25% OFFFeatured

Oils & Moisturizer, Skin Care

La Bamakoise Extra Fort Lightening Oil 125ml

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La Bamakoise Extra Fort Lightening Lotion 500ml

La Bamakoise Extra Fort Lotion 500 Ml The extra body lotion La Bamakoise hydrates cleans, lightens, removes dark spot and unifies your staunch becoming soft and silky

La Bamakoise Lotion is a cosmetic product that has been studied to reduce callosity of the skin. Its concentrated, water-free formula is designed to smooth down rough skin, renew surface layers and eliminate dead cells through the combined action of tamarind extract, salicylic acid and shea butter.

From the very first application the skin will be soft, smooth and gently scented.

30 AED

14% OFFFeatured

Virgin Hair Fertilizer 125gm

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Virgin Hair Fertilizer 125g

Hair Virgin Fertilizer is a greasy ointment for your scalp that helps stimulate hair growth by opening up your follicles and getting your blood flow going. In the tube you will find a thick jelly that is reminiscent of vaseline. It has a really strong smell of peppermint oil, menthol and other herbs.

Virgin Hair Fertilizer really works wonders, transforming dry unhealthy hair to exciting hair, It aids hair growth, and repairs the scalp from dandruff to give it a beautiful, healthy shine.

Hair conditioning cream that can be applied into the scalp daily as it conditions Broken and Dry Hair.

30 AED

7% OFF

Shower Gel, Skin Care

PrettyBe Shower Gel Berry 5L

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PrettyBe Shower Gel Berry 5L

70 AED

14% OFFFeatured

Deodorants & Antiperspirants, Fragrances

Disaar Vitamin C Deodorant & Antiperspirant Roll On Stick 50ml

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Disaar Vitamin C Deodorant & Antiperspirant Roll On Stick 50ml

This whitening underarm cream is enriched with a variety of extracts that effectively fade dull underarms, whiten the skin, remove odor, moisturize, and keep the skin fresh and soothed with a pleasant fragrance.

It is a rapid and effective solution for achieving brighter and smoother underarms.

The cream is easy to apply and absorbs quickly, leaving no sticky residue. With regular use, it helps to lighten dark underarms and improve overall skin tone.

30 AED

13% OFFFeatured

Lait Amino Glow Vitamin C Body Lotion 500ml

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Lait Amino Glow Vitamin C Body Lotion 500ml

Transform your daily skincare routine with Amino Glow Vitamin C Lightening Body Lotion—a 500 ml powerhouse enriched with stabilized vitamin C, alpha-arbutin, kojic acid, fruit-derived AHAs, amino acids, and an SPF 50 formula. This hydrating lotion absorbs quickly to deliver deep moisture, boost collagen, and gently exfoliate, promoting visibly clearer, softer, and more radiant skin.

Specially designed to target body hyperpigmentation, dark patches, rough or bumpy skin (“strawberry legs”), and dullness—its blend of tyrosinase inhibitors and exfoliants helps improve tone and texture. Added amino acids replenish hydration and reinforce the skin barrier, while broad-spectrum SPF helps defend against new sun damage.

Ideal for daily use, this multi-action lotion smooths, brightens, and protects—setting the foundation for a healthier, glowing complexion.

Key Benefits
Brightening & Tone Correction: Vitamin C and AHAs work together to fade dark spots and even pigmentation.
Deep Hydration: Amino acids and natural oils deliver essential moisture and improved skin barrier function.
Texture Refinement: Gentle exfoliation smooths skin surface, reducing “strawberry skin” and roughness.
UV Defense Support: Vitamin C enhances antioxidant protection—ideal when combined with sunscreen.
Fast-Absorbing: Lightweight, non-greasy finish for daily all-over body use.

How to Use
After showering, apply generously to clean, dry skin.
Massage in circular motions until fully absorbed.
Use morning and evening for optimal results.
Apply a broad-spectrum sunscreen in the morning to maintain brightening effects.

175 AED

20% OFFFeatured

Reborn Beauty Premium Scrub Strawberry 500ml

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Reborn Beauty Premium Scrub Strawberry 500ml

40 AED

10% OFFFeatured

Hair Care, Hair Cream

Bolony Collagen & Keratin Hair Cream 1000ml

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Bolony Collagen & Keratin Hair Cream 1000ml

Enriched with Keratin and collagen, rebuilds and transforms damaged curly hair.

Enriched with Collagen & Keratin, this hair cream mask is the best solution for damaged curly hair. It rebuilds the damaged hair and transforms it into healthy straight and shining hair.

How to use:

After using shampoo, apply a teaspoon-sized amount of hair cream onto hair. Massage gently into the scalp. Leave on for 10-20 minutes then rinse thoroughly with water.

45 AED

11% OFFFeatured

Creams, Face Cream, Skin Care

Skin Doctor Alpha Arbutin Brighteing Face Cream 100ml

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Skin Doctor Alpha Arbutin Brighteing Face Cream 100ml

Promotes skin elasticity and flexibility while minimizing wrinkles and fine lines.

Skin Doctor Alpha Arbutin Brightening Face Cream deeply nourishes the skin while helping to reduce dark spots and even out skin tone. Its rich yet non-greasy formula hydrates, smooths, and enhances radiance, leaving the skin soft, supple, and glowing.

Key Benefits:
• Helps fade dark spots and discoloration
• Brightens and evens skin tone
• Deeply hydrates and nourishes
• Suitable for daily use on all skin types

How to use:

Take a small mount of face cream and gently massage it into your skin in circular motions. Be sure to cover your entire face, including your neck until absorbed.

40 AED

11% OFFFeatured

Dhin Dhin Anti-Stretch Mark Massage Oil 250ml

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Dhin Dhin Anti-Stretch Mark Massage Oil 250ml

Dhin Anti-Stretch Mark Massage Oil is made with natural ingredients and is effective in reducing the appearance of blemishes. It’s gentle, non-greasy, and absorbs quickly. Use it regularly to see a noticeable improvement in your skin’s appearance and boost your confidence!

40 AED