Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Scrubs, Skin Care

Tree Hut Lotus Water Shea Sugar Exfoliating Scrub 510gm

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Tree Hut Lotus Water Shea Sugar Exfoliating Scrub 510gm

Reveal youthful skin with the fresh scent of Lotus Water! Made with Sugar, Shea Butter, Lotus Water, and Blue Agave to leave skin feeling nourished and smelling delicious. Tree Hut Sugar Scrubs remove dull, dead skin with gentle exfoliation and are paraben-free, vegan, sulfate-free, alcohol-free, contain no formaldehyde donors, and have a no-slip formula with a long-lasting fragrance.

Directions

How to use: Apply a generous amount of Tree Hut Body Scrub to damp or dry skin. Buff in circular motions for even coverage and effective exfoliation. Rinse well.

80 AED

8% OFFFeatured

Bar Soap, Skin Care, Wellness

Joji Secret Young Glutathione & Peach Silky Whipp Bubble Soap 100gm

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Joji Secret Young SILKY WHIPP Bubble Soap Glutathione & Peach is a luxurious foaming cleanser designed for face and body. Its soft, creamy lather cleanses thoroughly while nourishing the skin with glutathione, peach extract, niacinamide, and collagen.

This bubble soap helps brighten dull skin naturally, improve hydration, and leave skin feeling soft, smooth, and radiant. Perfect for daily use, it creates a delicate foam that makes cleansing a refreshing experience.

✅ Key Benefits

Gently cleanses face and body
Infused with glutathione for natural brightening
Niacinamide & Peach Extract for healthy, glowing skin
Hydrolyzed collagen for smooth, soft texture
Hydrating, leaves skin feeling moisturized and supple
Soft, foamy lather that is easy to rinse
Suitable for daily skincare routine

🌱 Key Ingredients

Glutathione: Helps brighten and protect the skin
Niacinamide (Vitamin B3): Improves skin tone and texture
Peach Extract: Nourishes and refreshes the skin
Hydrolyzed Collagen: Smooths and softens skin
Green Tea Extract: Antioxidant support
Snail Secretion Filtrate: Helps maintain moisture
Other supporting ingredients: Glycerin, Sorbitol, Propylene Glycol, Stearic Acid, Sodium Laureth Sulfate, Fragrance

23 AED

20% OFFFeatured

Eye & Lip Care, Lipstick, Make Up, Skin Care

Yong Chin Sun Protection Lip Care 3.8gm

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Yong Chin Sun Protection Lip Care 3.8gm

Long-lasting moisture for your lips for 24h

YC Essential Lip Care is a Sun Protection with Vitamin E & Aloe Vera that protects lips from sun expose. An intensive formula helps protects lips from UVA/UVB sun exposure that can cause of dryness, skin damage and aging. It helps nourish, provide long-lasting moisture to protect lips from drying out in all seasons. This formula leaves lips feeling soft, looking smooth and healthy younger.

How to use:

Apply on lips as often as needed. Use alone as a lips moisturizer or use before applying color lipstick for smoother and more beautiful color.

20 AED

8% OFFFeatured

CeraVe Moisturizing Cream For Normal to Dry Skin 236ml

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CeraVe Moisturizing Cream For Normal to Dry Skin 236ml

Developed with dermatologists, CeraVe Moisturizing Cream has a unique formula that provides all-day hydration and helps restore the protective skin barrier with three essential ceramides (1,3,6-II). The formula also contains hyaluronic acid to help retain skin’s natural moisture.CeraVe Moisturizing Cream is a body and face moisturizer for dry and very dry skin.
Daily moisturizer helps restore the skins protective barrier. Suitable for use on entire body face and hand.Non-comedogenic non-greasy fast-absorbing.

110 AED

25% OFFFeatured

Active White Clarifying Body Soap with Honey 150gm

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Highlights:

Active White Clarifying Body Soap with Honey 150gm

Active White honey soap deeply cleans and helps to gently clear the skin. Once rinsed, your skin is ready to receive your other Active-White treatments.

Product benefits

Cleans skin thoroughly
Delicately clarifies the skin
Harmonizes the complexion

How to use

Moisten the skin and soap, lather, wash and rinse thoroughly. For optimal and prolonged action, apply clarifying milk or Active-White clarifying cream.

15 AED

17% OFFFeatured

Zero Tache Whitening & Exfoliating Soap with Egg Yolk Extract 200g

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Zero Tache Whitening & Exfoliating Soap with Egg Yolk Extract 200g

36 heures propre zero tache soap Is a deep cleansing and exfoliating face and body soap. It was made with the African beauty skin in mind. Deliver excellent results.

Its original formula promotes lightening of the skin after first exfoliating it. The combination of the mixture of lightening plants and fruit acids guarantees an exceptional result guarantees an exceptional result, a clear and luminous complexion. Its richness in carrot extracts and Vitamin E makes it a powerful product that moisturizes, Lightens the stratum corneum of the skin while nourishing it, and softening it. Vitamin E, on the other hand, protects against the harmful effects of the sun’s rays responsible for the appearance of excessive pigmentation.

25 AED

Elixir Light Soap 200g

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Elixir Light Soap 200g

Eternal youth in just a quick step! Elixir Light Cream fights hyperpigmentation with active ingredients, for a balanced, nourished, and hydrated skin.

15 AED

10% OFFFeatured

Shower Gel, Skin Care

PrettyBe Strawberry Shower Gel 1000ml

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Highlights:

PrettyBe Strawberry Shower Gel 1000ml

Indulge in the sweet, fruity fragrance of Pretty Be Strawberry Shower Gel, a 1000ml formula designed to refresh and hydrate your skin. Infused with natural strawberry extract, this shower gel provides deep cleansing while delivering essential moisture. Rich in antioxidants, strawberry helps to brighten and protect the skin, leaving it soft, smooth, and radiant. The delightful, fresh scent of strawberries lingers, making your shower experience both rejuvenating and refreshing. Perfect for daily use, this shower gel is suitable for all skin types, especially dry or dull skin.

45 AED

6% OFFFeatured

Veetgold Mixed Fruits Kojic Acid & Alpha Arbutin Shower Bath 1000ml

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Highlights:

Veetgold Tomato Lycopene Extra Whitening Shower Bath 1000ml

Is enriched with Nourishing, softening, hydrating, and unifying ingredients that also clarifies and brighten the skin. It’s a breath of fresh air for a tired or dull-looking complexion. Its velvety texture and subtle tomato fragrance transform into a delicate foam, leaving your skin glowing and radiant.

How to use: take the appropriate amount of this product on your palm/or on the bath ball), apply it around your body, and massage your body with it gently to produce rich foam, then rinse your body with water.

Extra Whitening
Blemish Control
Clears Blackheads
Clears Acne & Pores
Clears Sunburn
Repair & Polish Skin
Control Oil
Treats Pimples

INGREDIENTS: Aqua, Sodium Lauroyl Methylaminopropionate, Potassium Cocoyl Glutamate, Acrylates Copolymer, Sodium Lauroyl Sarcosinate, Sodium Cocoamphoacetate, Carya noensis (pecan) Shell Powder, Glycol Distearate, Fragrance, Tomato Extract, Niacinamide, Tocopherol, Argania Spinosa, Kemel Oil, Citrus Medica Limonum (lemon) Peel Oil, Sodium Hydroxide, Phenoxyethanol, Potassium Sorbate, Citric Acid, Sodium Benzoate.

Warning: Avoid contact with eyes discontinue use if skin irritation develops. If irritation persists, consult a pharmacist physician’s reach of children. Store at 15-30°C.a

85 AED

22% OFFFeatured

Amalico Coconut Face & Body Scrub 580gm

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Highlights:

Amalico Charcoal Face & Body Scrub 580gm

Amalico Face And Body Scrub is made with natural ingredients and is effective in reducing the appearance of blemishes. It’s gentle, non-greasy, and absorbs quickly. Use it regularly to see a noticeable improvement in your skin’s appearance and boost your confidence!

35 AED

PRODUCTS ON SALES

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8% OFFFeatured

Lotion, Skin Care

Vaseline Gluta-HYA Serum Burst Lotion Dewy Radiance 330ml

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Highlights:

Vaseline Gluta-Hya Serum Burst Lotion Dewy Radiance 330ml

Vaseline Healthy Bright Gluta-Hya Serum Burst Lotion Dewy Radiance 330ml can give bright & glowing skin with its clinically proven formula. Boosted with GlutaGlow technology, which is 10X more powerful than Vitamin C+, Vaseline also helps to reduce the causes of dull skin.

60 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

SKALA Collagen Formula Beauty Cream 30gm

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Highlights:

SKALA Collagen Formula Beauty Cream 30gm

Dr. SKALA Collagen Formula Beauty Cream is a daily beauty cream designed to hydrate, nourish, and support a smoother, more youthful-looking complexion. Its collagen-focused formula helps improve the appearance of dryness, fine lines, and uneven-looking skin while promoting a soft and radiant glow. Suitable for all skin types and ideal for everyday skincare.

Key Highlights

✓ Collagen-focused beauty formula
✓ Helps hydrate and nourish the skin
✓ Supports smoother, softer-looking skin
✓ Helps improve the appearance of fine lines and wrinkles
✓ Promotes a brighter, radiant-looking complexion
✓ Helps reduce the appearance of dull and uneven skin
✓ Supports a youthful-looking appearance
✓ Moisturizing and comfortable for daily use
✓ Suitable for all skin types

Dr. SKALA Collagen Formula Beauty Cream is formulated to provide daily hydration and nourishment while helping maintain a smooth, radiant, and youthful-looking complexion. Its creamy texture helps replenish moisture and leaves the skin feeling soft, comfortable, and refreshed.

The collagen-focused formula helps support the appearance of firmer, smoother-looking skin while helping reduce the visible appearance of fine lines and wrinkles. It also helps improve the look of dull and uneven skin, promoting a brighter and more luminous complexion.

25 AED

13% OFFFeatured

Eye & Lip Care, Skin Care, Sunscreen

Tocobo Glass Tinted Lip Balm 2 Colors 3.5gm

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Highlights:

Tocobo Glass Tinted Lip Balm 2 Colors 3,5gm

Prescribing a high content of natural oil and containing jewelry complex, provide strong moisturizing power to dry and weak lips and moist lips without any exfoliation

-Glossy and shiny lips as if coated

-It’s melted at the temperature of the lips, so it sticks smoothly and thinly

-It’s a nude coral color that makes your lips look more lively and beautiful

-100% vegan ingredient prescription, EWG GREEN, 20 cautionary ingredients excluded, unscented

70 AED

17% OFFFeatured

Body Gel, Skin Care, Tubes

Cocoa Glow Supreme Brightening Treatment Gel 50gm

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Highlights:

Cocoa Glow Supreme Brightening Treatment Gel 50gm

Lightening Strength: Gentle Radiance – Deeply moisturizing for dry skin

Cocoa Glow Supreme Brightening Treatment Gel combines Cocoa Butter, Tamarind Seed Extract, Mulberry Root Extract, and Vitamin C in a lightweight, fast-absorbing gel designed to deliver moisturizing, brightening ingredients quickly while helping visibly brighten skin, improve the appearance of uneven skin tone, and promote a softer, more radiant complexion.

Designed to absorb quickly with little to no residue, it is an excellent choice for dry and normal skin, especially for those who prefer a lightweight moisturizer that won’t feel heavy or greasy. Apply before your moisturizer to help maximize your brightening routine.

125 AED

13% OFFFeatured

Krem Kap Dryness Control Face & Body Cream 200ml

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Highlights:

Krem Kap Dryness Control Face & Body Cream 200ml

Ultimate hydration for a lasting comfort of soft & smooth skin.
This rich cream provides ultimate hydration to very dry skin.
The non-greasy, quick absorbing formula instantly gives relief and lasting comfort for a soft, smooth complexion.
Highly recommended as an after-care hydrating cream for skin that undergoes scrubbing and exfoliating as it helps restore skin natural moisture depleted during the process.
Also suitable for use as a daily moisturizing cream.
Highly recommended to provide ultimate hydration even on driest skin

65 AED

14% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Casri Peeling Cream

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Highlights:

Casri Peeling Cream

Casri Peeling Cream is a fast-action skincare cream designed to help improve the appearance of rough, uneven, and darker-looking areas of the skin. Its targeted formula helps exfoliate and refresh the skin while supporting a smoother, softer, and more even-looking complexion. Ideal for areas such as knees, elbows, ankles, back shoulders, dark spots, and knuckles.

Key Highlights

✓ Fast-action peeling cream

✓ Helps exfoliate and refresh the skin

✓ Designed for rough and uneven-looking areas

✓ Helps improve the appearance of dark spots

✓ Suitable for knees and elbows

✓ Can be used on ankles and knuckles

✓ Helps improve the appearance of back shoulder areas

✓ Supports smoother and softer-looking skin

✓ Helps promote a more even-looking skin tone

✓ Leaves skin feeling fresh and renewed

Casri Peeling Cream is designed to provide targeted exfoliating care for areas of the body that may appear rough, dry, uneven, or darker than the surrounding skin. Its fast-action formula helps refresh the skin’s surface while supporting a smoother and more refined appearance.

The cream is particularly suited for areas such as knees, elbows, ankles, back shoulders, dark spots, and knuckles. Regular use helps remove the appearance of dullness and rough texture, leaving the skin feeling softer, smoother, and refreshed.

With consistent skincare use, Casri Peeling Cream helps improve the appearance of uneven-looking areas and supports a more balanced and radiant-looking complexion. Its targeted formula makes it a practical addition to a regular body skincare routine.

30 AED

14% OFFFeatured

Silky Cool Date & Milk Face & Body Scrub 300ml

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Highlights:

Silky Cool Date & Milk Face & Body Scrub 300ml

Removes black dead cells & impurities leaves your skin fresh and younger

30 AED

4% OFFFeatured

Difeel Rosemary and Mint Infused with Biotin Premium Hair Oil with Biotin 210ml

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Highlights:

Difeel Rosemary and Mint Infused with Biotin Premium Hair Oil with Biotin 210ml

Our expertly formulated Difeel Rosemary & Mint Hair Care line, helps promote healthy, natural hair growth while strengthening dry, damaged hair, while invigorating your scalp!

Strengthening and Nourishing

Our Difeel Rosemary & Mint Hair Oil is infused with nourishing Biotin. Biotin plays an important role in the health of your hair, skin, and nails. A lack of Biotin can lead to hair loss.

For Stronger, Fuller and Thicker Hair

Our Strengthening Leave-in Hair Oil repairs dry and damaged hair to improve overall hair strength and growth.

Invigorating Non-Greasy Formula

This expertly blended formula provides intense moisture and shine without being greasy, while its infusion of Biotin encourages healthy hair growth.

Sulfate Free – Paraben Free – Phthalate Free – Color Safe Formula

115 AED

20% OFFFeatured

Intense Flair Ultra Lightning Soap For Face & Body

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Highlights:

Intense Flair Ultra Lightning Soap For Face & Body

Whitening actives. The second way any effective whitening soap works is by using whitening active ingredients. … When absorbed into your skin these whitening actives work to temporarily reduce your skin’s ability to make melanin i.e. the pigment which colors your skin.

20 AED

11% OFF

PrettyBe Facial Scrub Lemon 500ml

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Highlights:

PrettyBe Facial Scrub Lemon 500ml

40 AED

GIFT SET

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6% OFFFeatured

Face Cream, Skin Care

Madam White Exclusive Whitening Facial Cream 60gm

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Highlights:

Madam White Exclusive Whitening Facial Cream 60gm

Madam White Exclusive Facial Cream (60g) is a multi-action skin corrector designed to whiten, brighten, and improve skin tone. It helps clear pimples, dark spots, and uneven skin texture, revealing a radiant complexion. Infused with collagen and carrot oil, it also moisturizes and protects the skin from environmental stressors.

75 AED

17% OFFFeatured

Body Mist, Fragrances, Make Up, Unisex

Melano Very Sexy Now Body Splash Mist 250ml

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Highlights:

Melano Very Sexy Now Body Splash Mist 250ml

A floral body splash infused with jasmine and rose for a soft, alluring scent. It refreshes and lightly moisturizes, leaving your skin silky and beautifully fragrant.

How to use

Spray the body splash directly onto clean, dry skin after a shower.
Apply to pulse points (neck, wrists, behind ears) for a longer-lasting fresh scent.
Reapply anytime during the day for an instant refresh.

25 AED

13% OFFFeatured

Feminine Care, Personal Care

Valera Feminine Wash Green Tea 200ml

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Highlights:

Valera Feminine Wash Green Tea 200ml

35 AED

13% OFFFeatured

Skin Doctor Apricot Jam Scrub for Face & Body 200gm

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Highlights:

Skin Doctor Apricot Jam Scrub for Face & Body 200gm

Skin Doctor Face and Body Apricot Jam Scrub exfoliates the skin gently to make it clean and clear. It helps with removing dull and dead skin cells and unclogging blocked pores that lead to acne and blemishes

How to use:

Get an ample amount using fingertips, gently massage on the skin in a circular motion then rinse thoroughly with water.

35 AED

10% OFFFeatured

Conditioner, Hair Care

Washami Professional 2x Smooth & Silky Shampoo 1000ml

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Highlights:

Washami Shea Butter Nourishing Shampoo 460ml

After wetting hair, apply a proper amount of shampoo onto hair, rub to produce a lather, then rinse off with clear water.

45 AED

25% OFFFeatured

AmAcne Prone Skin Acne Deep Cleansing Facial Serum for Acne Treatment 60ml

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Highlights:

AmAcne Prone Skin Acne Deep Cleansing Facial Serum for Acne Treatment

Are you ready to say goodbye to stubborn acne once and for all? Amalico’s acne set is your ultimate solution! With their incredible face wash, foam wash, cream, serum, and soap, you’ll be armed with the power of all-natural ingredients to tackle those breakouts head-on.

30 AED

13% OFFFeatured

Hair Growth, Hair Oil, Hair Care

Mega Growth Profectiv Anti Breakage Strengthener Growth Oil 236ml

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Highlights:

Mega Growth Profectiv Anti Breakage Strengthener Growth Oil 236ml

Profectiv Mega growth anti-breakage hair growth Oil, infuses an ultra-protective blend of natural oils, and conditioning proteins that help strengthen hair deep inside for stronger, longer, healthier looking hair. Whatever your texture or hairstyle, Mega growth defends against breakage, split-ends, and dryness by helping. Soothe dry scalp. Protect against heat damage. Promote healthy looking growth.

35 AED

5% OFFFeatured

Conditioner, Hair Care

Silky Cool Almond Hair Conditioner 5Litre

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Highlights:

Silky Cool Almond Hair Conditioner 5Litre

Developed to used to respond to the demands of colour-treated hair. Hair nutrients for daily hair care.

95 AED

25% OFFFeatured

AlAttar Natural Whitening & Moisturizing Soap With Cow Milk 80gm

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Highlights:

AlAttar Natural Whitening & Moisturizing Soap With Cow Milk 80gm

Milk soap has been used since ancient times, as it was known to moisturize and rejuvenate the skin. Milk soap for the skin is very close to the natural pH of human skin, which makes it gentle and not harsh on the skin, in addition to containing many vitamins, minerals, and acids that restore the skin’s vitality and clarity.

Benefits and Features:

Milk contains lactic acid in abundance, which removes dead skin and reveals the natural skin of the skin, and makes it glowing free of any impurities.
Vitamin D helps to effectively fight and eliminate inflamed pimples, acne and various oily skin problems and also eliminates the side effects of make-up.
Helping eliminate facial wrinkles and dark circles by boosting collagen in the skin through vitamin D, which also tightens the skin and makes it more youthful and protects the skin from free radicals that cause premature aging.
Contributes to the reduction of dark spots that appear as a result of sunlight, hormonal changes or pregnancy.
It softens the skin makes it smooth and fresh, and makes it more lustrous and vibrant, because it contains vitamins, minerals, and proteins necessary for the skin.

How to use:

This product can be used all over the body including the face, elbows, feet, neck, and hands.

Ingredients:

Sodium Palmate , Cocoate , Glycerine , Titanium Tetrasodium EDTA , Sodium Chloride , Etidronic Acid , Milk fragrance . Sodium dioxide.

Warnings:

keep away from the reach of the children.

Wash your eyes well in case of contact.

Please test for sensitivity before using the product.

15 AED

10% OFFFeatured

Hair Care, Hair Colour

ActiveX Mayonnaise Hair Mask Conditioner 500ml

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Highlights:

ActiveX Mayonnaise Hair Mask Conditioner 500ml

ACTIVEX Mayonnaise Hair Mask Conditioner 500ml is a rich hair treatment formulated with key natural ingredients like egg powder, olive oil, sunflower seed oil, and castor oil. This blend is designed to deeply hydrate and repair hair by:

Nourishing and moisturizing dry, brittle hair
Strengthening hair strands to reduce breakage
Enhancing shine and softness for smoother texture

Highlights

ACTIVEX Mayonnaise Hair Mask Conditioner 500ml is a nourishing hair mask enriched with egg, olive oil, and other natural oils for deep conditioning, while mayonnaise hair masks in general provide hydration, shine, and strength to dry or damaged hair.

45 AED