Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

EOS Shea Better Fragrance Free Body Lotion 473ml

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EOS Shea Better Fragrance Free Body Lotion 473ml

The eos Shea Better Fragrance Free Body Lotion is specially formulated for those who prefer a gentle, unscented moisturizer.Enriched with shea butter and natural oils, it provides deep hydration and helps to soothe dry skin.

Safe for all skin types, including those prone to irritation or allergies.

Soothing for dry skin.
Made with 7-nourishing oils.
Free of parabens, phthalates, & gluten.
Dermatologist-recommended.
Hypoallergenic.
Made for sensitive skin.
Not tested on animals.
Vegan.

Ingredients:

Water/Eau, Glycerin, Isopropyl Palmitate, Cetyl Ethylhexanoate, Glyceryl Stearate SE, Cetyl Alcohol, Dimethicone, Butyrospermum Parkii (Shea) Butter, Butyrospermum Parkii (Shea) Oil, Petrolatum, Mineral Oil (Huile Minérale), Carbomer, Caprylyl Glycol, Hexylene Glycol, Phenoxyethanol, Palmitic Acid, Stearic Acid, Myristic Acid, Disodium EDTA, Sodium Hydroxide,Tocopheryl Acetate, Citric Acid.

150 AED

11% OFFFeatured

Yong Chin Vitamin C Whitening Face Wash 100ml

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Yong Chin Donkey Milk Soap 130gm

Deeply cleanse the skin, reduces skin irritation, repair damaged tissue.

Ideal moisturizing Donkey Milk Soap o keep the skin’s oil balance, reduces skin irritation, repair damaged tissue, erase wrinkles and provide anti-aging skin care. Its composition of Milk Protein and Vitamin A prevents dehydration, regulates the greasiness of the ski

Yong Chin Vitamin C Whitening Face Wash 100ml

Deeply cleanse the pores, removes dead skin cells and gives refreshing and cooling effect

YC Whitening Vitamin C Face Wash formulated with natural extract cleanses deeply the skin pores, removes dead skin cells, repairs and whitens skin and gives refreshing and cooling effect. Vitamin C & E give intensely whiten, minimize fine lines and help reduce the appearance of scars and blemishes for smoother skin.

How to use:

Gently apply onto wet skin all over the face and rinse off with fresh water.

n and results in effective cleansing.

How to use:

40 AED

22% OFF

Waouh Clarifying Complexion Correction Cleaner Lotion 100ml

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Waouh Clarifying Complexion Correction Cleaner Lotion 100ml

the actives to go deep into skin and provide rich nourishment and moisturization. This enables a long lasting 48-hour moisturization.

35 AED

17% OFFFeatured

Face Cream, Spot Corrector, Skin Care

Pure Glow Maximum Strength Whitening Dark Spot Corrector 50gm

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Pure Glow Maximum Strength Whitening Dark Spot Corrector 50gm

Lightening Strength: Advanced Strength – Intensive Lightening for Stubborn Discoloration

Pure Glow Maximum Strength Whitening Dark Spot Corrector is a targeted treatment formulated to help visibly improve the appearance of stubborn dark spots and uneven skin tone on the face and body. Enriched with Macadamia Oil and Curcumin Extract, it helps nourish the skin while delivering intensive brightening benefits. A blend of Niacinamide, Alpha Arbutin, and Glycolic Acid helps visibly improve the appearance of dark spots, post-blemish marks, and other areas of discoloration, leaving skin looking smoother, healthier, and more radiant.

Its rich, fast-absorbing formula targets persistent discoloration while providing lasting hydration and comfort. With continued use, skin appears brighter, more even-looking, and visibly refined. Apply directly to areas of concern as part of your daily Pure Glow brightening routine for best results.

125 AED

13% OFFFeatured

New Face Soft Care Cream Daily Nourishment with Vitamin E & Jojoba Oil

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New Face Soft Care Cream Daily Nourishment with Vitamin E & Jojoba Oil

Give your skin the gentle care and hydration it deserves with New Face Soft Care Cream, enriched with the skin-loving benefits of Vitamin E and Jojoba Oil. This lightweight yet deeply nourishing formula provides long-lasting moisture, strengthens the skin’s protective barrier, and promotes a soft, supple, and healthy glow.

Key Benefits:

Deep Moisturization – Vitamin E hydrates and protects against dryness.
Jojoba Oil Infusion – Balances moisture levels for a smooth, radiant finish.
Protective Skin Barrier – Shields skin from environmental stressors.
Fast-Absorbing & Non-Greasy – Perfect for everyday use on all skin types.
Daily Skin Nourishment – Keeps skin feeling soft, refreshed, and revitalized.

Enhance your skincare routine with New Face Soft Care Cream, delivering deep nourishment and hydration for a healthy, glowing complexion every day.

35 AED

25% OFFFeatured

Reo Beauty Soap 80gm

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Reo Beauty Soap 80gm

Rio Beauty Soap is a luxurious, rejuvenating soap designed to cleanse and nourish your skin. Thanks to its unique formula, this soap aims to leave your skin feeling refreshed, moisturized and smelling beautiful.

Benefits and features:

Effectively cleanses the skin, removing dirt and impurities to leave you feeling refreshed and invigorated.

Packed with nourishing ingredients, this soap helps maintain the skin’s natural moisture balance.

It gives you a pleasant and refreshing scent that lasts on your skin after use.

It is formulated to be gentle on the skin, making it suitable for daily use.

15 AED

17% OFFFeatured

Dr Rashel Aloe Vera Essence Cleansing Mousse 120ml

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Highlights:

Dr Rashel Aloe Vera Essence Cleansing Mousse 120ml

Cleansing, makeup remover, soothing and moisturizing skin

Exquisite Silicone brush:

This smooth Silicone brush with safety contact point can mildly cleanse and massage the skin without friction, remove impurity from the pores, and massage the skin tissue

Benefits ：

Enriched with aloe Vera extract and mint extract, it delivers incredible cleansing experience. The firming foam dissolves all dirt and melts the traces of make-up, soothes, moisturizes and rejuvenates your skin; Leaves skin feeling calm, radiant and refreshed-never tight or dry。

How to use:

Pump a good amount of mousse and use the brush to gently massage in circular motions on damp skin. Rinse clean with water. Clean the brush head regularly.

Warning：

For external use only, keep it in a dry and cool place, avoid direct contact with eyes, if contact occurs, rinse well with water, If irritation occurs discontinue use; keep it out of reach of children.

25 AED

11% OFFFeatured

Body Enlargement, Creams, Personal Care, Skin Care

Alatar Fenugreek Seeds Buttocks Firming Cream

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Alatar Fenugreek Seeds Buttocks Firming Cream

40 AED

13% OFFFeatured

Skin Doctor Avocado Whitening Scrub for Face & Body 500gm

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Skin Doctor Avocado Whitening Scrub for Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Avocado which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

14% OFFFeatured

Dr Rashel Aloe Vera Smooth & Smooth Essence Toner 500ml

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Dr Rashel Aloe Vera Smooth & Smooth Essence Toner 500ml

Mooth Essence Toner

Keeps skin soothing and smoothing

remove impurities, and freshen up skin

Benefits :

Get glowing skin with this unique toner.

It gently removes remaining impurities after cleansing.

Aloe Vera Extract nourish and moisturize skin.

97.5% natural formula is ideal to improve skin texture and leave skin deeply rehydrated. For dullness and uneven texture, dryness.

creates a clean base for any skin care and makeup that follows.

How to use :

After facial cleansing, apply a proper amount to your face and gently pat for absorption; can be used on a daily basis every morning and evening.

Warning:

For external use only, Keep it in a dry and cool place, avoid direct contact with eyes, if contact occurs, rinse well with water, If irritation occurs, discontinue use. And keep it out of reach of children.

30 AED

PRODUCTS ON SALES

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17% OFFFeatured

Body Mist, Fragrances

Reborn Shot Coconut Body Mist 250ml

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Reborn Shot Coconut Body Mist 250ml

25 AED

11% OFFFeatured

Yong Chin Dark Spot Cream 50gm

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Yong Chin Dark Spot Cream 50gm

Gets rid of dark spots and treats facial skin problems such as sun spots and acne scars.

YC Dark Spot Cream With Pure Lemon Essence & Mulberry Extract is a unique formula enriched natural ingredient with complementary action against skin darkening, Pure Lemon Essence, Vitamin C and Titanium Dioxide provide smooth and lighten skin. Mulberry Extract helps reduce the creation of melanin and dark spot, leaving your skin fair and beautiful, UVA, UVB filters for daily protection.
It is used to treat facial skin problems, such as sun spots, aging and acne scars.

How to use:

Apply daily to a clean face and neck, massage thoroughly until the cream is completely absorbed.

40 AED

4% OFFFeatured

&Honey Melty Moist Repair Treatment Conditioner 445gm

Conditioner, Hair Care

&Honey Melty Moist Repair Treatment Conditioner 445gm

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&Honey Melty Moist Repair Treatment Conditioner 445gm

A glow-boosting & moisturizing conditioner
Helps manage unhealthy hair showing unwanted curls or waves
Provides an ultimate replenishment by focusing on hair’s moisture balance
Boasts a 14% moisture level to create a whole new level of hydration for hair & more importantly, sustains this moisture
Made with 3 types of honey: 60% Manuka from New Zealand, 20% rose honey from Bulgaria and 20% raw honey from Japan
Contains organic Argan oil, propolis, royal jelly & keratin for nourishing effect
Leaves hair hydrated, shiny & healthy
Suitable for those who desire more controlled & straighter hair
Scented with a sweet fragrance of rose honey
Free from sulfate, paraben, mineral oil, synthetic antioxidants & animal testing

115 AED

14% OFFFeatured

Oils & Moisturizer, Skin Care

Insta White Egg Yolk & Vitamin C Clarifying Oil 60ml

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Insta White Egg Yolk & Vitamin C Clarifying Oil 60ml

Enhance your skin with Insta White Clarifying Body Oil with Egg Yolk. Enriched with BioTeck active ingredients and egg yolk, this oil provides effective clarifying action while intensely nourishing the skin. Its lightweight formula absorbs quickly, leaving your skin soft, radiant, and delicately scented. Ideal for daily use, it helps even out skin tone and provides radiance and hydration. Its compact 60ml size makes it perfect for your beauty routines at home or on the go.

30 AED

11% OFFFeatured

Lustors Pink Conditioning No-Lye Relaxer Kit Regular

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Lustors Pink Conditioning No-Lye Relaxer Kit Regular

Lustors protection system. Built-in conditions protect against relaxation. Softer, silkier and superior straightener

40 AED

13% OFFFeatured

Reborn Salon Shampoo for All Hair Types 5ltr

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Reborn Salon Shampoo for All Hair Types 5ltr

REBORN BEAUTY Hair shampoo offers the perfect treatment for your unique hair. Professional shampoo works to cleanse, strengthen and give healthy shine to all hair types. Treat yourself to moisturizing shampoo and more salon hair products that give you healthier, beautiful hair. DIRECTIONS FOR USE : Apply to wet hair a small amount of Reborn Beauty Shampoo then gently massage. Rinse thoroughly. Repeat if necessary.

65 AED

5% OFFFeatured

Hair Care, Hair Gel & Spray

Cantu Avocado Hydrating Refresher Spray 355 ml

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Cantu Avocado Hydrating Refresher Spray 355 ml

Cantu Avocado Hydrating Refresher Spray provides light moisture and refreshes dry, dull hair.

Quickly moisturizes, defines and revitalizes curls and waves. Perfect for refreshing older wash-and-go styles. Contains castor oil, avocado oil and honey to add moisture and natural shine to curly hair.

Application:

Spray generously onto wet or dry hair before detangling or touching up your curls. Add volume by teasing the roots with a hair tie or your fingers.

38 AED

17% OFFFeatured

Dr. Rashel Vitamin C Brightening & Anti-aging Face Cream 50ml

Face Cream, Feminine Care, Skin Care

Dr. Rashel Vitamin C Brightening & Anti-aging Face Cream 50ml

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Dr. Rashel Vitamin C Brightening & Anti-aging Face Cream 50ml

Dr. Rashel Vitamin C Brightening and Anti-Aging Facial Cream 50ml

Penetrates deeply to soften

Moisturizing tired skin leaves skin soft

And bright for a refreshed look

It rejuvenates your skin by giving it a natural glow

How to use:

After washing the face with daily cleanser and refreshing the skin, distribute a small amount on the face and neck

Use once daily in the morning on dry, clean skin

It is recommended to use sunscreen during the day.

25 AED

10% OFFFeatured

Pretty Cowry Papaya Scrub 350ml

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Highlights:

Pretty Cowry Papaya Scrub 350ml

Apply scrub on face and body as required.

Gently message the areas with fingers and be extra careful with rough skin parts.

Rinse your face and body thoroughly.

45 AED

8% OFFFeatured

EOS Shea Better Cashmere Pomegranate Raspberry Body Wash 473ml

Shower Gel, Skin Care

EOS Shea Better Cashmere Pomegranate Raspberry Body Wash 473ml

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EOS Shea Better Cashmere Pomegranate Raspberry Body Wash 473ml

Cashmere smooth skin

This pH-balanced creamy gel body wash lathers into a luxurious foam to gently cleanse from head to toe, leaving skin feeling cashmere smooth.

Pomegranate Raspberry

Sweet pomegranate, tart raspberries & lotus blossom

say hello to …

Caring clean
Healthy-looking skin
Velvety-soft skin

say goodbye to …

harsh formulas
dryness, stripping
tight skin
sticky residue

Suggested use

Lather up & glow up your everything shower. Layer on some smooth with Pomegranate Raspberry Body Lotion for 10/10 soft skin.

Other ingredients

Water, sodium c14-16 olefin sulfonate, glycerin, sodium laureth sulfate, cocamidopropyl betaine, fragrance/parfum, theobroma cacao (cocoa) seed butter, butyrospermum parkii (shea) butter, butyrospermum parkii (shea) oil, helianthus annuus (sunflower) seed oil, cetyl alcohol, lauramide mipa, glycol distearate, guar hydroxypropyltrimonium chloride, phenoxyethanol, ethylhexylglycerin, disodium edta, sodium chloride, sodium bicarbonate, sodium benzoate, sodium citrate, peg-150 pentaerythrityl tetrastearate, acrylates copolymer, polysorbate 20, tocopheryl acetate, citric acid, benzyl benzoate, geranyl acetate, hexyl cinnamal.

Made in USA with global materials.

110 AED

GIFT SET

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Face Cream, Skin Care, Spot Corrector

Ambar Gold Advanced Beauty Cream

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Highlights:

Ambar Gold Advanced Beauty Cream

Rich in revitalizing properties, deminishes acne scars, dark spots, freckles & blemishes
Hydrates skin & slow down ageing process
Helps in removing under eye dark circles, sun tan & skin’s discolouration
Boost skin’s inner strength, moisturizes & provides smoother, vibrant & well protected flawless skin

25 AED

11% OFFFeatured

CeraVe Healing Ointment 10g Twin Pack

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Highlights:

CeraVe Healing Ointment 10g Twin Pack

Skin Protectant Protects and soothes dry, cracked and chafed skin with a silky, lightweight formula that contains hyaluronic acid for added moisture
HYDRATING OINTMENT Suitable for use as an occlusive balm on extra-dry areas on the entire body, face, and even on dry, cracked hands
ESSENTIAL CERAMIDES Formulated with three essential ceramides (1, 3, 6-II) that help restore and maintain its natural protective barrier
Non-Greasy Feel & Won’t Clog Pores Lanolin free to avoid skin irritation caused by lanolin
Nea Seal Of Acceptance Accepted by the National Eczema Association

120 AED

8% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Now Foods Solutions Sweet Almond Oil 473 ml

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Highlights:

Now Foods Solutions Sweet Almond Oil 473 ml

Condition: For skin in need of clean and natural nourishment, as a moisturizer or for massage.

Solution: 100% Pure Almond Oil is a natural oil that’s perfect for nourishing and reviving any skin type. Almond oil is easily absorbed and won’t clog pores, promoting clear, soft, healthy-looking skin. This natural skin-nourishing oil is ideal for the entire body. Almond oil is a natural oil derived from pressed almonds. Vegetable-derived oils date back to Biblical times, when they were mixed with fragrant herbs to create traditional ointments.

55 AED

18% OFFFeatured

Hair Care, Hair Growth

Difeel Pomegranate & Manuka Honey Premium Hair Oil 237ml

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Highlights:

Difeel Pomegranate & Manuka Honey Premium Hair Oil 237ml

Indulge in the luxurious experience of our Pomegranate & Manuka Honey Hair Oil, and discover the transformative power of nature’s bounty for your hair. Whether you’re looking to add moisture, strengthen strands, or stimulate growth, our nourishing hair oil is the perfect solution for revitalizing your hair from the inside out. Embrace the beauty of healthy, radiant hair with our Pomegranate & Manuka Honey Hair Oil – your secret weapon for hair that shines with health and vitality.

Strengthens & Moisturizes

Introducing Difeel Pomegranate & Manuka Honey Hair Oil, expertly crafted to replenish and revitalize your hair with the natural goodness of pomegranate and manuka honey. Formulated to add moisture, strengthen strands, and stimulate hair growth, this potent blend is a must-have addition to your hair care routine.

Ideal for Dry, Brittle Hair

Infused with the hydrating properties of pomegranate and the fortifying benefits of manuka honey, our hair oil

Nourishing Formula

But the benefits don’t end there – our Pomegranate & Manuka Honey Hair Oil is designed to strengthen hair, helping to prevent breakage and split ends. By nourishing the hair shaft with essential nutrients, it fortifies each strand, promoting resilience and longevity.

deeply penetrates each strand, restoring moisture and vitality from root to tip. Say goodbye to dry, brittle hair as our rich formula works to replenish lost hydration, leaving your locks feeling irresistibly soft and supple.

165 AED

14% OFFFeatured

Conditioner, Hair Care

Creme of Nature Conditioner with Mango & Shea Butter Ultra Moisturizing 355ml

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Highlights:

Creme of Nature Conditioner with Mango & Shea Butter Ultra Moisturizing 355ml

Ultra-moisturizing formula for dry, dehydrated hair
Enriched with mango and shea butter for intense nourishment
Helps restore softness and manageability
Leaves hair smooth, hydrated, and healthy-looking
Suitable for regular use

60 AED

11% OFFFeatured

Roda Roji Azulene Soothing Peptide Toner 200ml

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Roda Roji Azulene Soothing Peptide Toner 200ml

RODA ROJI Azulene Soothing Peptide Toner has a soothing effect, moisturizes the skin, relieves irritation and itching, reduces inflammation and restores the natural protective barrier.

85 AED

24% OFFFeatured

Clear Essence Anti-Aging Toner Astringent with Alpha Hydroxy Acid 236ml

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Clear Essence Anti-Aging Toner Astringent with Alpha Hydroxy Acid 236ml

Now with our new push down pump dispenser!

Clear Essence® Anti-Aging Toner Astringent with Alpha Hydroxy Acid ensures that all makeup, bacteria, and oiliness is completely removed from the skin with a clear and refreshing feel after cleansing. This hydrating toner made specifically for oily skin is packed with the power of Alpha Hydroxy Acid, a natural exfoliant derived from milk and fruit extracts, helps to remove dead skin cells from the skin’s surface to leave a naturally healthy and radiant glow. Our simple new packaging makes skincare easy, simply push down the pump with a piece of cotton pad/ball, apply and go!

Skin Concern: Acne, oily skin

Recommended Skin Type: Oily to normal

Used For: Cleansing away dirt and oil left behind from first step cleansing

For Use On: Face and neck

65 AED

13% OFFFeatured

Laser White Donkey Milk Whitening Complex Anti Aging Serum 30ml

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Laser White Donkey Milk Whitening Complex Anti Aging Serum 30ml

Highlights

Excellent for dry, sensitive skin
Exfoliating and hydrating the skin to remove blackheads and all types of blemishes and acne on the face.
It also makes the skin of the body and face white and beautifu

35 AED

3% OFFFeatured

Shower Gel, Skin Care

Lemon Glow Ultimate Nourishing Body Wash 750ml

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Lemon Glow Ultimate Nourishing Body Wash 750ml

Lightening Strength: Gentle Radiance – Ideal for Oily & Acne-Prone Skin

Lemon Glow Ultimate Nourishing Body Wash is a gentle body wash formulated to help visibly brighten the skin while washing away dirt, excess oil, and daily impurities. It helps improve the appearance of uneven skin tone and dullness, leaving skin feeling fresh, clean, and comfortable after every shower.

Its moisturizing formula helps maintain skin’s natural hydration while supporting a smoother, healthier-looking complexion. With continued use, skin appears clearer, more even-toned, and naturally radiant, making it the perfect first step in your Lemon Glow body care routine.

680 AED

7% OFFFeatured

Queen Helene Scrub Cocoa Butter 177ml

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Queen Helene Scrub Cocoa Butter 177ml

This soothing facial scrub helps draw out impurities and remove dead, dry skin cells, while natural Cocoa Butter helps replenish lost moisture. After use, skin is soft and smooth with a supple appearance.

Features:

Gently Exfoliates for Nourished Smoothness .

Extremely Dry Skin.

Hain celestial.

How to Use:

Gently massage onto clean, moistened skin avoiding the eye area. Rinse with warm water.

65 AED