Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Skin Care, Sunscreen

Fruit of the Wokali Cream Sunscreen SPF 50, UVA Protection, Antioxidant Vitamins A, C, E, 130ml

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Fruit of the Wokali Cream Sunscreen SPF 50, UVA Protection, Antioxidant Vitamins A, C, E, 130ml

FRUIT OF THE WOKALI PROFESSIONAL CARE High Protection Sunscreen SPF 50, Full Coverage Provides Skin with Superior Protection Against UVA 1, 2 and UVB Rays. Proven protection against all skin-damaging rays. Contains antioxidant vitamins A, C, and E. Water and sweat resistant. Intensely moisturizes. Sun tested. Protects against premature aging. 130ml

35 AED

14% OFFFeatured

Shower Gel, Skin Care

Skin Doctor Pink Blossom Shower Gel 500ml

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Skin Doctor Pink Blossom Shower Gel 500ml

Gives a refreshing feeling with deep cleansing and a calming floral fragrance.

Enjoy a refreshing feeling with Skin Doctor Pink Blossom Shower Gel that deeply cleanses, Moisturizes and nourishes your skin with a calming floral fragrance.

How to use:

Pour an ample amount on wet hands or wet loofah and lather gently all over body. Rinse thoroughly with water.

30 AED

6% OFFFeatured

Cathy Doll Ready 2 White Boosting Cream 75ml

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Cathy Doll Ready 2 White Boosting Cream 75ml

Illuminate your skin with Cathy Doll’s Ready 2 White Boosting Cream, a specialized facial whitening cream designed to deliver a radiant and youthful complexion. Infused with advanced Nano Encapsulation Technology, this cream penetrates deeply to nourish and revitalize your skin.

✨ Key Features:

Advanced Whitening Formula: Utilizes Nano Encapsulation Technology with triple-layered beads containing Glutathione, Arbutin, and Snail Secretion Filtrate to brighten and even out skin tone.
Skin Firming and Pore Minimization: Tightens the skin and reduces the appearance of pores, resulting in a smoother and more refined texture.
Deep Hydration and Nourishment: Enriched with Hydrogenated Lecithin to provide intense moisture, leaving the skin soft, supple, and radiant.
Antioxidant Protection: Contains antioxidants that combat free radicals and protect the skin from environmental stressors, including UV rays.
Reduces Imperfections: Helps diminish the appearance of wrinkles, dark spots, acne scars, and other blemishes for a clearer complexion.

🧴 How to Use:

Apply an appropriate amount of cream to your face and neck.
Gently massage in circular motions until fully absorbed.
Use twice daily—morning before sun exposure and evening before bedtime—for optimal results.

75 AED

14% OFFFeatured

Silky Cool Face & Body Gel Gold Scrub 350ml

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Silky Cool Exfoliating Gold Face & Body Scrub 500ml

30 AED

10% OFFFeatured

Yong Chin Shower Salt Scrub with Pomegranate 450gm

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Yong Chin Shower Salt Scrub with Pomegranate 450gm

Revitalize, brighten, renew: reveal radiant skin with pomegranate shower salt scrub.

YC Shower Salt Scrub with Pomegranate Extract is a unique product that aids in the removal of old skin cells and promotes the rejuvenation of new cells. Its special formulation helps even out skin tone, reduce blemishes and dark spots, while naturally enhancing the skin’s whitening process. With a delicate texture and a combination of natural salt, pomegranate extract, and multi-vitamins, this shower salt scrub leaves your skin glowing, healthy, smooth, and moisturized.

How to use:

During your shower, apply a small amount of the shower salt scrub onto your palm, then gently massage it onto your face and skin. Finally, rinse off thoroughly with clean water.

45 AED

17% OFFFeatured

El Nett Lightening Cream Tube Knuckles, Sunburn & Dark Spots 50gm

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El Nett Lightening Cream Tube Knuckles, Sunburn & Dark Spots 50gm

Elnett Cream for Knuckles, Sunburn & Dark Spots with Salicylic acid. Removes Dark Spots, Knuckles, Dead skin cells, Lightens, Reduce Collosity, Smooths & Softens the skin.

It gradually attenuates hyper pigmentation spots appearance and helps to prevent their apparition.

Use this salicylic acid-based cream to erase stubborn knuckles. Apply small amount only on affected area and massage in circular motion. Use at night only avoid sunlight exposure.

25 AED

25% OFFFeatured

Touch Me Donkey Milk Soap Thailand 135gm

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Touch Me Donkey Milk Soap Thailand 135gm

Olive oil, almond oil, coconut oil as well as shea butter are added to the donkey milk to produce the soap
Rejuvenating the skin, Vitamin A, C, E.
Whitening, Moisturizing

15 AED

8% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Now Foods Solutions Vegetable Glycerine 946ml

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Now Foods Solutions Vegetable Glycerine 946ml

Condition: Rough skin, simple cosmetic applications.

Solution: Pure Vegetable Glycerine is an outstanding moisturizer and skin cleanser that also provides softening and lubricating benefits. It’s easily soluble in water, making it suitable for use in all of your favorite cosmetic applications. Pure Vegetable Glycerine has a long shelf life and does not easily oxidize. It is a natural product derived from Non-GMO palm, grapeseed, or coconut oil.

185 AED

13% OFFFeatured

Skin White Whitening Lotion with SPF 20, Glutathione + Vitamin C 200ml

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Skin White Whitening Lotion with SPF 20, Glutathione + Vitamin C 200ml

No need to look anywhere else because the solution to glowing white skin is here with skin white glutathione + vitamin C lotion

It has 2x more glutathione for twice the anti oxidant powers that work deep inside your skin’s layers to lighten, repair and nourish. Not only that, it is combined with much needed vitamin C that protects the skin by binding to the free radicals, so that the glutathione is able to work its best to get your whitest white skin ever. It’s perfect for your skin also because it has SPF 20 that helps protect skin from the sun.

Glow your way to white skin in as early as 5 days, all with skin white glutathione + vitamin C lotion!

*Due to packaging redesign and improvements, these may not reflect exactly the product you receive*

65 AED

17% OFFFeatured

LaLaLa Fast Action Lightening Face Cream Super Lightening Cream 15ml

Skin Care, Spot Corrector

LaLaLa Fast Action Lightening Face Cream Super Lightening Cream 15ml

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LaLaLa Fast Action Lightening Face Cream Super Lightening Cream 15ml

Helps eliminate spots and blackheads on all parts of the body.

The cream is rich in collagen and fruit acids, vitamins C, E which help reduce itching, dryness, dark marks and premature aging. It also minimizes the harmful effects of the sun and daily pollutants.

Aids in the skin’s healing process by helping to repair scarred tissue by rejuvenating and softening skin tissue.

Use daily for best results.

25 AED

PRODUCTS ON SALES

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25% OFFFeatured

Bar Soap, Skin Care

Cocopulp Clarifying Soap With Coconut Oil 180gm

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Cocopulp Clarifying Soap With Coconut Oil 180gm

Cocopulp is a range of clarifying treatments enriched with coconut oil. It clarifies your skin by eliminating its spots and preventing their appearance. Coconut oil, known for its softening and moisturizing properties, makes your skin soft, smooth and silky. Gradually your complexion becomes clearer, more even and harmonious

15 AED

13% OFFFeatured

Eye & Lip Care, Skin Care

CeraVe Skin Renewing Eye Cream 14.2gm

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CeraVe Skin Renewing Eye Cream 14.2gm

EYE CREAM ANTI AGING CeraVe Skin Renewing Eye cream deeply hydrates, visibly smooths, firms, and brightens delicate skin around eyes while helping restore the protective skin barrier.
CAFFEINE EYE CREAM FOR DARK CIRCLES & PUFFINESS Formulated with caffeine to help visibly reduce puffiness, peptides to help reduce the appearance of fine lines & crow’s feet wrinkles, and niacinamide to help visibly smooth fine EYE WRINKLE CREAM FOR SENSITIVE SKIN This hydrating eye cream is fragrance-free, paraben-free, allergy-tested, ophthalmologist tested, and suitable for contact lens wearers.
3 ESSENTIAL CERAMIDES Ceramides are found naturally in the skin and make up 50% of the lipids in the skin barrier. All CeraVe products, formulated with three essential ceramides (1, 3, 6-II)to help maintain the skin’s natural barrier.

65 AED

6% OFFFeatured

Creams, Skin Care, Tubes

PR+ Paris Brightening Face Cream preference Aloe Vera Extract 50ml

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PR+ Paris Brightening Face Cream preference Aloe Vera Extract 50ml

The PR+ luxurious repairing lightening cream is a care treatment 100% Natural with Vitamins and Aloe Vera, specially designed for black and mixed skin. It softens, moisturizes and restructures the epidermis, eliminates unsightly spots of hyper pigmentation.

Ingredients

AQUA, GLYCERYL STEARATE, CETEARYL ALCOHOL, GLYCYRRHIZA GLABRA (LICORICE) ROOT EXTRACT, GLYCERIN, ISOPROPYL PALMITATE, PETROLATUM, PARFUM, ASPERGILLUS FERMENT, SODIUM LACTATE, ETHOXYDIGLYCOL, SODIUM LAURYL SULFATE, SODIUM METABISULFITE, ASCORBIC ACID, ALOE BARBADENSIS LEAF JUICE, METHYLPARABEN, CITRONELLOL, ALLANTOIN, PROPYLPARABEN, P-CHLORO-M-CRESOL, DISODIUM EDTA, LACTIC ACID, BENZYL SALICYLATE, HEXYL CINNAMAL, LINALOOL, ALPHA – ISOMETHYL IONONE, GERANIOL, SODIUM HYDROXIDE, EUGENOL, COUMARIN, SORBIC ACID, POTASSIUM SORBATE, SODIUM BENZOATE.

235 AED

5% OFFFeatured

Petal Fresh Pure Rose & HoneySuckle Softening Shampoo 335ml

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Petal Fresh Pure Rose & HoneySuckle Softening Shampoo 335ml

Achieve ultra-softness and manageability with Petal Fresh® Pure Rose & Honeysuckle Shampoo. The naturally luxurious blend of Certified Organic Rose, softening Organic Honeysuckle and restorative herbal moisturizers leave hair irresistibly fragrant and silky-soft to the touch.

The Rose has been revered throughout history for its variety of beauty benefits. It is known worldwide as the symbol of love and beauty. Combined with Honeysuckle, this amazing flower leaves hair silky soft and smelling irresistible.

95 AED

13% OFFFeatured

Conditioner, Hair Care

Blue Magic Organic Super Sure Gro Hair and Scalp Conditioner, 340gm

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Blue Magic Organic Super Sure Gro Hair and Scalp Conditioner, 340gm

Conditioner nourishes hair from roots to tips to give you lovely hair

Provides rich moisture to detangle hair for ease of styling

Helps maintain a healthy ph. level while relieving stressed hair

35 AED

13% OFFFeatured

Skin Doctor Strawberry Face & Body Scrub 500ml

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Skin Doctor Strawberry Face & Body Scrub 500ml

For smoother and fresher skin with cool moisturizing effect.

Skin Doctor Strawberry Face & Body Scrub cleans your skin effectively by removal of dead skin cells and leaves skin healthy with a fresh glow. Our unique formula uses natural strawberry to quickly and gently remove dirt and impurities from your skin, leaving it bright, smooth, clear and blemish free.

How to use:

Scoop some of the scrub on to your hands and massage it over your wet face and body using gently circular motions. For extra smooth skin, let the scrub sit on your skin for a couple of minutes. Rinse off the scrub and gently pat your skin dry. Do not rub, as rubbing your skin after exfoliation will irritate it.

35 AED

14% OFFFeatured

Arena Gold Fairness Serum for Men 5ml

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Arena Gold Fairness Serum for Men 5ml

How to use Serum:

Take a pea-sized amount (about 3-4 drops) of a face serum from the dropper onto your palms Spread it between your palms without rubbing the product too much dab the serum all over your face and neck using small and gentle tapping motions. Wait for a couple of minutes before continuing with your skincare regime. You can also use it by mixing it with cream.

30 AED

29% OFFFeatured

Dr. Rashel Mask Whitening Complex Pink Mineral Clay Stick 42gm

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Dr. Rashel Mask Whitening Complex Pink Mineral Clay Stick 42gm

Dr. Rashel Pink Mineral Clay Mask is an ideal skin treatment, combining pink mineral clay with a range of natural ingredients that help lighten and improve the appearance of the skin. This mask features a formula rich in minerals and vitamins that gently exfoliate dead skin cells, revealing bright and fresh skin. It is ideal for dull skin, giving it a natural glow and smooth texture, and reducing the appearance of pigmentation and dark spots.

25 AED

20% OFFFeatured

Face Wash, Skin Care, Tubes

Kenta Moroccan Skin Lightening Foam Wash 150gm

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Kenta Moroccan Skin Lightening Foam Wash 150gm

Get clean and radiant skin with Kenta’s Moroccan Brightening Foaming Wash!.Thanks to its formula rich in natural ingredients, this wash deeply cleanses the skin, removes dirt and impurities, and evens out skin tone for a natural glow! If you’re looking for a product that gives you intense freshness and hydration, this is the perfect choice!

Benefits and Features:

Deep skin cleansing: Gently removes dirt and impurities, leaving skin purer!

Super hydration: Contains natural ingredients that help moisturize the skin and prevent dryness!

Lightens and evens skin tone: Helps eliminate pigmentation and dark spots for a natural glow! Softness and Refreshment: Gives skin a smooth texture and a long-lasting fresh feeling!

40 AED

10% OFFFeatured

Curly & Wavy hair, Hair Care, Kids & Baby Care, Shampoo

African Pride Shea Butter Miracle Curl Custard Styling, 12 Oz (340g)

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African Pride Shea Butter Miracle Curl Custard Styling, 12 Oz (340g)

Shea Butter Miracle gives amazing manageability, softness and shine to naturally curly, wavy, kinky-coily mixed textures. Perfect for transitioners. Regular use of Curl Styling Custard helps Define curls & coils Tame frizz and elongate curls Non-sticky, non-flaking formula.

45 AED

GIFT SET

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10% OFFFeatured

Hair Care, Hair Colour

ActiveX Easy Shave Gel for Men Non-Foaming Shaving Gel 2000ml

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ActiveX Easy Shave Gel for Men Non-Foaming Shaving Gel 2000ml

Experience a smoother, more precise shave with ActiveX Easy Shave, specially formulated for men who value comfort, control, and skin protection. Whether you have normal or sensitive skin, our non-foaming shaving gel ensures a clean, refreshing shave every tim

45 AED

11% OFFFeatured

A Bonne Berrylicious Bliss Gelato Face & Body Scrub 300gm

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A Bonne Berrylicious Bliss Gelato Face & Body Scrub 300gm

A Bonne Berrylicious Bliss Gelato Face and Body Scrub 300 g is a refreshing exfoliating scrub designed to cleanse brighten and smooth skin. The gelato style texture gently removes dead skin cells dirt and impurities while helping to improve skin tone and texture. Enriched with berry extracts and moisturizing ingredients this scrub leaves skin feeling soft hydrated and refreshed after every use. Suitable for both face and body care it supports brighter clearer and healthier looking skin with regular use. Ideal for all skin types and daily skin care routines.

Highlights

Gently exfoliates dead skin cells for smooth skin
Helps brighten skin and improve natural glow
Moisturizes skin while cleansing face and body
Gelato texture with refreshing berry feel
Suitable for face and body all skin types

40 AED

17% OFFFeatured

Hair Care, Hair Detangler

Skin Doctor Anti Frizz Hair Serum with Aloe Vera 250ml

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Skin Doctor Anti Frizz Hair Serum with Aloe Vera 250ml

Prevents hair from getting tangled and controls the appearance of frizz.

Skin Doctor Anti Frizz Hair Serum with Aloe Vera prevents your hair from getting tangled and not only controls the appearance of frizz but can also help strengthen the cuticles to stop frizz from happening in the first place.
The serum forms a protective layer on your hair and protects it against exposure to the sun, pollutants and other harmful chemicals and makes your hair look shinier and frizz-free.
The serum is suitable for all hair types.

How to use:

Pump a few drops of the serum onto your palm and apply evenly onto your hair from roots to tips. Finish by blow drying hair while styling with a brush and follow with a flat iron. This is a very important step because the heat from the iron will seal the cuticles. You can also apply a small amount on dry hair to reduce volume and frizz.

50 AED

33% OFFFeatured

Bar Soap, Feminine Care, Skin Care, Personal Care

Valera Argan Whitening Soap 125gm

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Valera Argan Whitening Soap 125gm

10 AED

7% OFFFeatured

Oils & Moisturizer, Skin Care

Kenta Moroccan Rose Oil for Skin Lightening 118ml

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Highlights:

Kenta Moroccan Rose Oil for Skin Lightening 118ml

It is used to nourish, moisturize, and even out skin tone.
It is recommended to use it as an additive to enhance the effectiveness of Kenta cream in lightening.

Features:

Skin lightening and unifying: Helps reduce pigmentation and dark spots.
Deep hydration: It gives the skin exceptional softness and protects it from dryness.
Freshness and radiance: It enhances skin vitality and gives it a healthy appearance.
Fighting signs of aging: Contains antioxidants that help maintain youthful skin.
Gentle and safe: Free from harmful chemicals, and suitable for most skin types.
Multiple uses: It can be used for skin and body.

How to use it:

As an addition to the lightening cream (Kenta cream): Mix a small amount of Kenta cream with a few drops of Moroccan rose oil.
Apply the mixture to the area you wish to lighten (such as knees, elbows, sensitive areas).
Massage gently until it is fully absorbed by the skin.

note:

It is usually used twice daily (morning and evening) for best results.

65 AED

22% OFFFeatured

Shower Gel, Skin Care

GLUTA C Kojic Plus+ Body Wash with Cherry Blossom Scent 250ml

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GLUTA C Kojic Plus+ Body Wash With Lavender Scent 250ml

Smell the luxurious aroma of Lavender in the Gluta-C Intense Whitening Body Wash with Lavender scent!

Infused with calming Lavender and hydrating oils, it sets the mood for a relaxing spa-like shower experience!

It is specially formulated to reduce hyperpigmentation, prevent blemishes, and improve skin texture.

Moisturizing and Nourishing

Helps prevent acne and reduce blemishes

With Kojic Acid for skin lightening

With Niacinamide to lessen wrinkles and fine lines

35 AED

15% OFFFeatured

Shea Moisture 100% Virgin Coconut Oil Daily Hydration Body Lotion 384ml

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Shea Moisture 100% Virgin Coconut Oil Daily Hydration Body Lotion 384ml

Immerse yourself into a daily indulgence experience with this luxurious formula, blended with the best parts of the coconut!

Acacia Senegal, 100% Virgin Coconut Oil, and Coconut Milk are infused together to create an ultra-moisturizing lotion that provides everyday hydration for all skin types, even skin that only requires a drop of moisture.

55 AED

3% OFFFeatured

Gift Sets, Hair Care, Hair Oil

Shiseido Fino Hair mask & Oil Set

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Shiseido Fino Hair mask & Oil Set

Achieve healthier and stronger hair with the FINO Hair mask & Oil Set. This set includes the FINO PREMIUM TOUCH HAIR MASK, designed to deeply nourish and revitalize hair, and the FINO PREMIUM TOUCH HAIR OIL, which provides a protective barrier to prevent damage and promote shine. See a noticeable difference in your hair’s appearance with this expertly formulated set.

195 AED

14% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Glow And Clean Beauty Cream 30gm

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Highlights:

Glow And Clean Beauty Cream 30gm

Original Whitening Glow & Clean Beauty Cream is the only cream that cleans pimples, wrinkles, marks, hives even dark circles under the eyes and turns your skin white. Skin Whitening Cream makes you so much looking gorgeous that you wont believe.

30 AED

20% OFFFeatured

Reborn Whitening Volcanic Mud Mask 500ml

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Reborn Whitening Volcanic Mud Mask 500ml

Volcanic Mud Mask improve the appearance of your facial skin by improving elasticity and minimising pores, wrinkles and lines. Restore your skin to its natural best.Get remarkably radiant results with masks made with natural mineral clays and the world’s finest essential oils. Each ingredient is especially chosen for its beneficial effects on your skin and mind, so go ahead: relax for a few moments and take it all in!

40 AED