Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Dream Skin Lightening Serum

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Dream Skin Lightening Serum

Dream skin is made from organic plant extracts, argan oil, carrot oil and snail slime. Its formula concentrated in vitamin E clarifies your complexion and ensures perfect correction of skin impurities (stretch marks, scars, pimples, spots, etc.). The dream skin corrective serum is an anti-aging product that unifies and clarifies the skin by correcting complexion imperfections in areas where spots and blackheads are resistant (face, knees, fingers, neck, elbows). It maintains the elasticity of your skin by optimizing the regeneration and protection of your epidermis cells through optimal hydration and softening.

30 AED

20% OFFFeatured

Jardin d’Oléane Traditional Moroccan loofah – Soft

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The Moroccan soft loofah from Garden of Eulian is a traditional bath tool specially designed to care for the skin and stimulate cell renewal. It has a soft texture, making it suitable for sensitive skin and people who prefer gentle exfoliation. This loofah is used with Moroccan soap or natural wash to help remove dead skin and cleanse pores effectively, leaving skin soft and radiant after each use. Ideal for enjoying the traditional Moroccan bath experience.

Benefits and features:

Soft texture suitable for sensitive skin and gentle exfoliation.
Effective in removing dead skin and promoting skin cell renewal.
Helps improve skin smoothness and leave it full of vitality.
Ideal for use with Moroccan soap to deeply purify the skin.
Strengthens blood circulation when used with gentle massage.
Made of durable, high-quality materials.
Suitable for use in the traditional Moroccan bath or for daily showering.

How to use:

After bathing with hot water to open the pores, apply a quantity of Moroccan soap or any natural wash to the body.

Wet the loofah with warm water and squeeze it.

Massage the skin in gentle circular motions to remove dead skin.

Rinse the body well with warm water.

It is preferable to use the loofah once a week for effective results.

20 AED

Caro light Exfoliating Shower Gel Carrot Oil & Apricot Kernel Powder 500ml

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Caro light Exfoliating Shower Gel Carrot Oil & Apricot Kernel Powder 500ml

Exfoliates dead cells and reveals skin radiance

Refines skin texture and evens out complexion

Deeply cleanses and removes impurities

Soft, supple and radiant skin.

25 AED

10% OFFFeatured

Clinic Clear Lightening Shower Gel 750ml

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Clinic Clear Lightening Shower Gel 750ml

Our Clinic Clear Body Wash is a luxurious shower gel that will leave your skin feeling refreshed, clean and delicately fragranced. Its irresistible texture, with soft scrub, gently exfoliates your skin, making it more supple and radiant. Its refreshing scent will wrap your body in a veil of sensuality and softness, for an indulgent shower experience. With its nourishing formula and long-lasting fragrance, it’s the perfect addition to your daily shower routine.

45 AED

American Dream Cocoa Butter Lemon Solid Complex 112g

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American Dream Cocoa Butter Lemon Solid Complex 112g

The most hydrating formula in our range. Ideal for targeting really rough, dry areas like elbows, knees and heels to restore the skin to supple smoothness.

Solid Complex will help to heal dry, chapped lips as well as being effective as an all over body butter.

35 AED

Enchanteur Body Lotion Gorgeous 500ml

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Enchanteur Body Lotion Gorgeous 500ml

20 AED

30% OFFFeatured

Oils & Moisturizer, Skin Care

Silky Cool Mint Massage Oil 500ml

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Silky Cool Mint Massage Oil 500ml

Refreshing scent, to remove tiredness and fatigue of the body and moisturize the skin and keeping it from drying out.

35 AED

10% OFFFeatured

Kojie San Skin Lightening Body Lotion with Hydromoist Zero Pigment Light 200ml

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Kojie San Skin Lightening Body Lotion with Hydromoist Zero Pigment Light 200ml

For a lighter, more moisturized skin

A light, non-greasy formula that’s easily absorbed by the skin.

Deeply moisturizes skin, keeping it soft, smooth, and well hydrated for up to 72 hours

Helps restore and strengthen your skin barrier, minimizing the appearance of rough skin and stretch marks.

Dermatologically Tested. Hypoallergenic. Paraben Free

45 AED

17% OFFFeatured

Lady Diana Anti-stress Foot Scrub with Natural Lemon & Ice Mint 170ml

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Lady Diana Anti-stress Foot Scrub with Natural Lemon & Ice Mint 170ml

Lady Diana Foot Scrub with Lemon and Ice Mint eliminate dead cells and other skin impurities from the foot. It remove dead skiin, giving a radiant and clean skin.

25 AED

18% OFFFeatured

Gluta C Intense Whitening Lotion with SPF 25 150ml

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Gluta C Intense Whitening Lotion with SPF 25 150ml

Discover Gluta-C Intense Whitening Dual Antioxidant Lotion with SPF 25

Enriched with powerful antioxidants Glutathione and Vitamin C, this lotion brightens, nourishes and shields your skin from sun damage. Perfect for everyday use, it’s the ideal choice for those seeking youthful, radiant skin. Secure your skin’s health today, embrace brighter skin tomorrow.

Anti-Aging & Antioxidant

Anti-Pollution with SPF25 Sun Protection

Skin Renewing

45 AED

Gently exfoliates the skin, helping to get rid of dead skin and impurities.
Natural skin lightening thanks to nourishing ingredients that unify skin tone.
Deep hydration is due to avocados containing fatty acids and nourishing vitamins.
Improving skin texture and making it softer and fresher.
Stimulating skin cell renewal, giving it a healthy and vibrant appearance.
Deep cleansing of pores, helps reduce the appearance of pimples and blackheads.
A natural and gentle formula suitable for all skin types, even sensitive ones.

How to use:

Wet the skin with lukewarm water.

Gently massage the soap onto the face and body in circular motions to exfoliate the skin.

Leave the foam on the skin for a few minutes to absorb the benefits.

Rinse the skin well with lukewarm water and then dry gently.

60 AED

13% OFFFeatured

Hair Care, Hair Oil, Hair Treatment

Aichun Beauty Baby Care Hair Care Oil Strengthens Hair Roots 50ml

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Aichun Beauty Baby Care Hair Care Oil Strengthens Hair Roots 50ml

The 50ml Natural Plant Extract Baby Hair Oil with Rosemary is a gentle and nourishing hair care solution designed for delicate baby hair and scalp. Infused with natural plant extracts and rosemary, this lightweight oil deeply moisturizes, strengthens hair, and soothes the scalp. It helps prevent dryness, reduces cradle cap, and promotes soft, healthy hair growth. The non-greasy, fast-absorbing formula ensures a comfortable and mess-free application, leaving the hair silky and smooth with a mild, refreshing scent. Free from harsh chemicals, this baby hair oil is safe for daily use, providing natural nourishment and protection.

35 AED

15% OFFFeatured

Conditioner, Hair Care

Sunny Isle Jamaican Black Castor Oil Extreme Hydrating Conditioner 283ml

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Sunny Isle Jamaican Black Castor Oil Extreme Hydrating Conditioner 283ml

Our ultra hydrating formula is infused with Rosehip and Sesame Seed Oils, essential to the overall health of the scalp and hair as well as Wheat Proteins to penetrate the hair shaft protecting against breakage and shedding. The always pure and natural 100% Jamaican Black Castor Oil assists with the treatment of dry, itchy scalps and aides in longer, stronger and deeply nourished hair. Safe for all types, textures and color treated tresses!.

Features & Benefits:

Sulfate Free!
Paraben Free!
Anti Fade Formula!
Infused with 100% Pure and Natural Jamaican Black Castor Oil, Sesame Seed Oil & Rosehip Oil!
Excellent for all types and textures of curls, coils!
Adds volume and shine Increases manageability
Detangles
Co-Wash

55 AED

6% OFFFeatured

X7 UV Carrot Skin Lightening Body Lotion 300ml

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X7 UV Carrot Skin Lightening Body Lotion 300ml

Features: Enriched with the natural goodness of Carrot extract, this variant helps to lighten and brighten your skin while providing deep hydration and essential vitamins.

Benefits: Achieve a healthy, glowing complexion with improved skin texture and reduced dark spots.

150 AED

3% OFFFeatured

New York Bright & Lovely Lightening Cream With Vitamin C + Hyaluronic Acid 100ml

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New York Bright & Lovely Lightening Cream With Vitamin C + Hyaluronic Acid 100ml

Introducing the New York Bright & Lovely Lightening Cream With Vitamin C + Hyaluronic Acid, a non-greasy formula enriched with Vitamin C and Hyaluronic Acid. This cream offers multiple benefits for your skin.

Vitamin C, an antioxidant, plays a crucial role in protecting skin cells and repairing damage. It helps reduce common skin concerns such as pigmentation, melasma, fine lines, and wrinkles. With regular use, it can promote a brighter and more even complexion.

Hyaluronic Acid acts as a humectant, attracting and retaining moisture in the outer layer of the skin. This hydration helps improve the overall appearance and texture of the skin, leaving it smooth and supple.

Our lightweight body cream absorbs instantly, providing quick hydration without leaving a greasy residue. It is also paraben-free, ensuring a safer skincare experience.

Directions: Apply a thin layer of cream on dry, cleansed skin. It is recommended to use the cream at night for optimal results. Follow up with SPF-30 sunscreen during the day to protect your skin from sun damage. Limiting sun exposure is also advised for maintaining healthy skin.

Key Ingredients: Tyrostat, Hyaluronic Acid, Vitamin C.

145 AED

14% OFFFeatured

Disaar Isolation Sunscreen SPF 90 80ml

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Disaar Hair Growth Shampoo Ginger 200ml

Rich in vitamin E, fatty acids, phenols, easy to absorb, moisturizing, tender and shiny, cold pressing, hair control, repair damaged hair, repair dry and bifurcate hair ends, reduce dandruff, improve hair dry, rash, dark and other problems.

30 AED

GIFT SET

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7% OFFFeatured

Feminine Care, Personal Care

Fruit Of The Wokali Intimate Brightening Body Cream For Women 220ml

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Fruit Of The Wokali Intimate Brightening Body Cream For Women 220ml

Fruit of the Wokali – Extra Whitening Intimate Skin Care (Intimate Lightening Cream)

Product type: Specialized depigmenting cream / Renewing treatment for sensitive areas

Key ingredients:

Natural Plant Extracts: A selection of botanicals designed to gently and safely inhibit excessive melanin production.
Natural Lightening Agents: They act on uneven pigmentation without using harsh chemicals that can irritate delicate areas.
Moisturizing Vitamins: Help maintain skin elasticity and health during the lightening process.

Main benefits:

Effective Depigmenting Action: Visibly reduces dark spots and discoloration caused by friction, hair removal, or hormonal changes.
Special for Sensitive Areas: Its formula is balanced to be safely applied to delicate areas such as underarms, intimate area, groin, knees and elbows .
Evens Skin Tone: Regular application results in whiter, cleaner, and more even skin, eliminating unwanted shadows.
Improves Texture: Not only does it lighten, but it also leaves skin noticeably softer, smoother and healthier-looking.
Radiant Appearance: Helps treated areas regain their natural luminosity, improving confidence in daily body care.

65 AED

10% OFFFeatured

Conditioner, Hair Care

OGX Damage Remedy+ Coconut Miracle Oil Conditioner 385ml

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OGX Anti-Breakage+ Keratin Oil Conditioner 385ml

Fortify stressed, weakened strands plagued with thirsty split ends, frizzy fly-aways and breakage, the Anti-Breakage+ line of strengthening haircare by OGX utilises Keratin oil to reinforce and smooth splintered strands.

Frequent heat styling and chemical processes like colour treatments, bleaching and perming can strip your hair of its natural proteins over time, causing breakage. The Anti-Breakage+ Keratin Oil Conditioner envelops dry lengths and brittle ends to replenish long-lasting hydration and detangles knots and clumps for easier combing.

The creamy formula’s Keratin molecules bond to the rough edges of the hair fibre and seal the cuticle, resulting in smoother, silkier strands, while also strengthening hair, boosting resistance to splitting. Formulated to minimise static and tame frizz for a more manageable mane, this conditioner transforms overtaxed hair into strong, smooth and enviably glossy locks.

Ideal for damaged, over-processed hair types.

45 AED

7% OFFFeatured

Fruit Of The Wokali Nourishing And Activating Shower Gel With Natural Papaya Essence 1300ml

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Fruit Of The Wokali Nourishing And Activating Shower Gel With Natural Papaya Essence 1300ml

Fruit of the Wokali Shower Gel – Fashion Papaya (Nourishing & Activating)

Product type: Nourishing and revitalizing shower gel / Professional care body wash

Main ingredients: Natural Papaya Essence and Active Moisturizing Agents.

Main benefits:

Deep and Purifying Cleansing: Effectively removes daily dirt and excess oil from the skin, leaving it completely clean and renewed.
Prolonged Water Balance: Formulated to maintain optimal hydration levels, caring for the skin for a long time after bathing.
Double Softness and Hydration: The essence of papaya works by softening and doubly hydrating the skin surface, revealing an exquisite and smooth texture.
Oil Secretion Control: Helps balance natural oil production when applied, preventing a heavy feeling or oily residue.
Fresh and Non-Greasy: Provides an immediate feeling of freshness and comfort, achieving a light and silky finish to the touch.
Aromatic Fragrance: Its light fruity fragrance adds a pleasant aromatic atmosphere that accompanies you at all times of the day.

65 AED

22% OFFFeatured

Hair Oil, Hair Scalp Treatment, Hair Care

ORS Olive Curlshow Nourish & Grow Hair & Scalp Oil For Strength & Length

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ORS Olive Curlshow Nourish & Grow Hair & Scalp Oil For Strength & Length

Experience the red-carpet treatment with this luxurious strength and length oil made made with moisture sealing Avocado Oil and invigorating Peppermint to nourish the scalp and protect hair from breakage for longer, stronger curls. Perfect for nourishing a dry scalp. Key Ingredients: Avocado Oil moisturizes and helps strengthen strands to improve length retention. Peppermint Oil invigorates and revitalizes the scalp to promote healthy hair and scalp. Formulated without parabens, sulfates, mineral oil. ABOUT CURLSHOW: Tried and True Meet Curly Girl Approved. From the creators of ORS Olive Oil comes the brand that’s making waves for curly girls everywhere: Curlshow! No matter the type, texture, porosity, or pattern, we believe your curls deserve the spotlight. So Show Up, and Show Out!

Conditions dry scalp & smooths split ends

Improves Shine

Improves length retention

Strengthens to protect against breakage

Low Porosity Friendly

35 AED

18% OFFFeatured