Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Cleansers, Skin Care

RDL Babyface Hydroquinone Tretinoin Solution, No3 60ml

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RDL Babyface Hydroquinone Tretinoin Solution, No3 60ml

HQ lightens dark skin and eliminates blotches

Helps the skin achieve a blemish free skin as it eliminates pimples, blackheads & whiteheads

Vitamin E feeds the skin properly to achieve a youthful glow

It provides a smoother and lighter skin complexion for a youthful and radiant looking skin

RDL Babyface Solution No. 3provides a smoother and lighter skin complexion for a youthful and radiant looking skin.

Direction for use: Moisten a piece of cotton with RDL Babyface Solution #2 and gently apply on face and neck areas. Do not rub. Use once or twice a day.

30 AED

6% OFFFeatured

Shower Gel, Skin Care

Active Caviar Drip Kojie San Skin Lightening Shower Gel 1000ml

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Active Caviar Drip Kojie San Skin Lightening Shower Gel 1000ml

Active Caviar Drip Kojie San Skin Lightening Shower Gel combines luxurious skincare ingredients like caviar and kojic acid to help even out skin tone, reduce dark spots, and reveal a brighter complexion. Perfect for all skin types, this 1000ml shower gel is designed to nourish, purify, and maintain skin’s natural oil balance, enhancing both hydration and exfoliation. Dermatologist-tested and formulated for sensitive areas, it provides a gentle yet effective cleansing experience that fights blemishes, dark acne marks, and hyperpigmentation while leaving skin smooth and refreshed.

150 AED

17% OFFFeatured

Bar Soap, Skin Care, Tubes

Kenta Moroccan Lightening Soap 125gm

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Kenta Moroccan Lightening Soap 125gm

Kenta Moroccan soap is a traditional natural soap made from olive oil, argan oil, palm oil, shea butter, soda lye, rose water and spring water.
Features of Kenta Moroccan soap: It deeply cleanses the skin and removes dirt and impurities.
Moisturizes and softens the skin.It lightens the skin and unifies its color.
Delays the appearance of wrinkles and signs of aging.Treats acne and pimples. Treats melasma and freckles.Suitable for all skin types.

25 AED

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ACM Sebionex K Peeling Cream for Oily Skin 40ml

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ACM Sebionex K Peeling Cream for Oily Skin 40ml

Ideal for oily and acne-prone skin, ACM Sebionex Cream contains fruit acids (AHAs) that work to remove impurities and dead cells, helping to brighten skin and improve skin texture. It also reduces the appearance of blackheads and pimples, leaving skin looking clearer and fresher.

Features:

A gentle exfoliator for oily and combination skin.
Contains fruit acids (AHA) to regenerate skin cells.
Reduces blackheads and pimples.
Controls excess sebum secretion.
Contributes to skin brightening and even skin tone.
Gives the skin a smooth and vibrant texture.

How to use:

Wash your face thoroughly with a suitable cleanser and gently pat dry.
Apply a small amount of cream to the face, focusing on oily and acne-prone areas.
Use once a day in the evening.
Avoid the eye and lip area.
In the morning, be sure to use sunscreen to protect the skin.

Warnings:

For external use only.
May cause a mild tingling sensation or redness at first.
Do not use on irritated or injured skin.
Avoid direct sun exposure without protection.

60 AED

7% OFFFeatured

Vaseline UV Extra Brightening Intensive Care Repair Body Lotion 500ml

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Vaseline UV Extra Brightening Intensive Care Repair Body Lotion 500ml

Vaseline Healthy White UV Lightening Lotion contains Vitamin B3 that helps skin look brighter by working deep inside the skin within the stratum corneum. It inhibits melanin transfer and helps to reduce the appearance of wrinkles, uneven tone and dark spots. Triple sunscreens to give protection to skin’s epidermal structure from darkening. Micro-droplets of Vaseline Jelly restore damaged skin. Product made in Thailand.

65 AED

13% OFFFeatured

Silky Cool Lavender Foot & Body Scrub Gel 500ml

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Silky Cool Lavender Foot & Body Scrub Gel 500ml

Removes black dead cells & impurities leaves your skin fresh and younger

35 AED

25% OFFFeatured

Yong Chin Nano Extra White Brightening & Radiant Skin Soap 130gm

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Yong Chin Nano Extra White Brightening & Radiant Skin Soap 130gm

YC Nano Extra White Soap brightens skin, reduces wrinkles, and enhances radiance for a youthful glow. YC Nano Extra White Soap is specially formulated with herbal extracts and vitamins A, C, and B3. It helps remove impurities, reduce oil, acne, blemishes, and freckles, while exfoliating cells to reduce wrinkles. This soap brightens, radiates, and leaves your skin smoother, softer, and moisturized.

How to use:

Apply YC Nano Extra White Soap on your face & body, rinse off with water. Use twice daily morning and night.

15 AED

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Dabur Herbolene Aloe Petroleum Jelly 425ml

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Dabur Herbolene Aloe Petroleum Jelly White 425ml is a multi-purpose skincare product that is enriched with the goodness of aloe vera. It provides deep Moisturization and nourishment to the skin making it soft and supple. This petroleum jelly is perfect for dry and rough skin as it helps to lock in moisture and protect the skin from external factors. It can be used on lips elbows knees and other areas that need extra care and hydration. The white colour of the jelly gives a clean and fresh look to the skin.

Safety Warning

Do not use it when seal is broken and stop using it if any allergic reactions

30 AED

13% OFFFeatured

Bath Sponge, Skin Care

Moroccan Oil Bath Set 3X1 Pcs Es011

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Moroccan Oil Intensive Hair Mask Olive 1000ml

The Moroccan Oil Intensive Hair Mask Olive is a deeply nourishing treatment designed to restore and rejuvenate dry, damaged hair.
Enriched with olive extract and Moroccan oil, this luxurious mask deeply hydrates, strengthens, and repairs your hair, leaving it silky, smooth, and revitalized.
This Mask is a unique cream combines with Olive Oil to create the ideal nurturing for hair that needs help.
This rich botanically content mask is most needed to damage hair exposed to chemical processing or treated with extremely high heat styling.
This mask is formulated to detangled hair, seal, and protect it from styling damage.
Hair becomes naturally more Manageable, Strong, and Healthy.

35 AED

5% OFFFeatured

EOS Shea Better Cashmere Whipped Oil Butter Vanilla Cashmere 340gm

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EOS Shea Better Cashmere Whipped Oil Butter Vanilla Cashmere 340gm

Leaping Bunny®; Cruelty Free

This luxuriously whipped, skin barrier-strengthening body butter delivers 72-hour moisture and cashmere smooth skin.

Other ingredients

Water/eau, cocos nucifera (coconut) oil, glycerin, caprylic/capric triglyceride, butyrospermum parkii (shea) butter, fragrance/parfum, glyceryl stearate se, cetyl alcohol, petrolatum, palmitic acid, dimethicone, stearic acid, theobroma cacao (cocoa) seed butter, butyrospermum parkii (shea) oil, argania spinosa kernel oil, hydrogenated vegetable oil, glyceryl stearate, peg-100 stearate, phenoxyethanol, carbomer, caprylyl glycol, hexylene glycol, disodium edta, acrylates/c10-30 alkyl acrylate crosspolymer, sodium hydroxide, tocopheryl acetate, myristic acid, citric acid, hexamethylindanopyran, vanillin, benzyl benzoate.

Made in USA with global materials.

95 AED

PRODUCTS ON SALES

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11% OFFFeatured

Hair Care, Shampoo

Cantu Care for Kids Nourishing Shampoo 237ml

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Cantu Care for Kids Nourishing Shampoo 237ml

Cantu Care for Kids Nourishing Shampoo is a nourishing shampoo specially designed for children. This formula contains high-quality ingredients to gently cleanse, condition and moisturize hair.

The Nourishing Shampoo cleanses the hair thoroughly, removing impurities and buildup, leaving it clean and refreshed. It nourishes the hair and scalp while moisturizing and leaving the hair soft and smooth.

Cantu Care for Kids Nourishing Shampoo can be applied to damp hair and massaged gently. Allow to lather and rinse thoroughly. Repeat if necessary.

The shampoo’s formula is free of mineral oils, sulfates, parabens and other harmful chemicals. It is gentle on children’s sensitive hair and scalp.

Cleanse your child’s hair with Cantu Care for Kids Nourishing Shampoo and enjoy clean, healthy and shiny hair. Give your child a pleasant grooming experience and encourage a positive hair routine!

40 AED

22% OFFFeatured

Valera Massage Cream Buttocks

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Valera Massage Cream Buttocks

35 AED

20% OFFFeatured

Skin Doctor Collagen Micellar Makeup Remover 240ml

Make Up, Make Up Remover

Skin Doctor Rose Micellar Makeup Remover 240ml

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Skin Doctor Rose Micellar Makeup Remover 240ml

Gentle and effective formula for removing dirt and makeup while toning the skin.

Skin Doctor Micellar Makeup Remover with rose is not only gentle but also highly effective at removing dirt and makeup. It helps clearing out your pores while toning the skin.

How to use:

Shake to mix the solution. Soak cotton pads and rub gently on your face. No rinsing needed.

20 AED

11% OFFFeatured

Lady Diana Strawberry Moisturizing Shower Gel 1000ml

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Lady Diana Strawberry Moisturizing Shower Gel 1000ml

Treat your skin with Lady Diana strawberry shower gel to gently cleansing and moisturizing benefits. Infused with nourishing ingredients, this shower gel provides a rich lather that hydrates and leaves your skin feeling soft and smooth. Its non-irritating formula is perfect for sensitive skin, ensuring daily comfort and long-lasting hydration.

40 AED

13% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Now Foods Solutions Apricot Oil 473 ml

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Now Foods Solutions Apricot Oil 473 ml

Condition: Dry, aging skin or brittle hair in need of treatment.

Solution: 100% Pure Apricot Oil is a rejuvenating natural oil that’s ideal for softening fine lines and restoring a healthy glow to skin. Rich in essential fatty acids, this gentle oil has excellent restorative properties that promote soft, radiant hair and help to soothe dry skin. Similar in structure and function to almond extracts, oils derived from apricot kernels will naturally nourish and moisturize your skin.

NOW® Solutions is the next step in the evolution of personal care products. This comprehensive natural line encompasses moisturizers and serums, bath and body oils, shampoos and conditioners, oral care, skin care, and essential oils, all of which are formulated with the finest functional ingredients from around the world. NOW® Solutions products avoid harsh chemicals and synthetic ingredients in our formulations, to provide a more natural product line.

130 AED

11% OFFFeatured

Hair Care, Hair Cream

ActiveX Hot Oil Hair Cream Gold Nourishing and Shine-Enhancing 1000ml

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ActiveX Hot Oil Hair Cream Gold Nourishing and Shine-Enhancing 1000ml

Elevate your haircare routine with ActiveX Hot Oil Hair Cream 1000 Ml – Gold. Infused with the luxurious essence of gold, this cream provides deep nourishment and enhances the natural shine of your hair. Experience the transformative effects as the cream moisturizes, repairs, and revitalizes your hair, leaving it soft, smooth, and radiant. Embrace the indulgence of ActiveX Hot Oil Hair Cream – Gold for lustrous and beautiful hair.

40 AED

6% OFFFeatured

Creams, Fragrances, Roll On, Skin Care

Fair & White Exclusive Whitenizer Vitamin C Gel Cream 30ml

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Fair and White Exclusive Whitenizer Vitamin C Glow Energy Cream 180ml

Day after day, experience its benefits as it helps to:

– Protect the skin from external damage.

– Diminish pigmentation and unify the complexion.

– Reduce facial imperfections, diminish shine, and minimize pores.

– Increase skin firmness.

– Soften and smooth the skin for incomparable comfort.

145 AED

14% OFFFeatured

ActiveX Strawberry Face & Body Scrub 500ml

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ActiveX Strawberry Face & Body Scrub 500ml

Invigorate your skin with ActiveX Face & Body Scrub 500ml in the refreshing Strawberry variant. This exfoliating scrub gently removes dead skin cells, leaving your skin feeling smooth and revitalized. Enriched with the delightful scent of strawberries, it offers a refreshing and rejuvenating skincare experience. Treat yourself to the goodness of strawberries with ActiveX Face & Body Scrub.

30 AED

7% OFFFeatured

Shampoo, Shower Gel, Skin Care

Vaseline Body Wash Smooth Glow Glutaglow 425ml

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Vaseline Body Wash Smooth Glow Glutaglow 425ml

Vaseline Body Wash Smooth Glow Glutaglow GlutaGlowTM Technology with 10X Niacinamide for radiant skin, even skin tone, and a glowing appearance. Enriched with Glutathione for Skin Nourishment. Blended with a delicate and romantic fragrance of magnolia, bergamot aroma, and grapefruit, delivering a fresh and relaxing sensation. – Smooth and glowing skin – 10X Niacinamide, Peptide Collagen – Peptide Collagen provides a protective shield for supple, smooth, and glow skin. Indulge now lather your body by rubbing before washing off. Vaseline Body Wash Smooth Glow Glutaglow GlutaGlow Technology with 10X Niacinamide for radiant skin, even skin tone, and a glowing appearance. Enriched with Glutathione for Skin Nourishment.

65 AED

32% OFFFeatured

Oils & Moisturizer, Skin Care

Clovate Tea Tree Oil Skin 15ml

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Clovate Tea Tree Oil Skin 15ml

Our Clovate Tea Tree Oil For Blemish-Prone is a powerful natural oil that is well-known for its anti-inflammatory effects. It helps to relieve irritated and painful skin, and may also help to reduce redness and swelling.

This natural oil is a great solution for those with acne-prone or irritated skin. The anti-inflammatory properties of tea tree oil can help to reduce redness and inflammation, while also providing relief for painful and irritated skin.

Directions: First, clean your face well and rinse with warm water. Then, wet a piece of cotton with warm water and add 4 to 5 drops of Clovate Tea Tree Oil to it. Gently wipe the cotton on the affected areas or pimples. Leave the oil on your skin overnight for the best results.

65 AED

GIFT SET

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17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Jui Beauty Cream 100% Korean Pearl Essence

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Jui Beauty Cream 100% Korean Pearl Essence

JUI Beauty Cream is a luxurious skincare solution infused with 100% Korean pearl extract, known for its skin-brightening properties. It provides intensive hydration, a radiance boost, anti-aging benefits, and fast absorption. The cream is a blend of essential minerals, and antioxidants, aiming to nourish, rejuvenate, and illuminate the skin. It is suitable for all skin types and can be used as a daily glowing or part of a nighttime skincare routine. The product combines the magic of Korean pearl essence with cutting-edge skincare science, resulting in a radiant, ageless beauty.

25 AED

20% OFFFeatured

African Pride Shea Butter Miracle Leave-In Conditioner, 15 Oz (425g)

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African Pride Shea Butter Miracle Leave-In Conditioner, 15 Oz (425g)

The Shea Butter Miracle Leave-in Conditioner Help unleash your hair’s natural beauty and radiance with African Pride Shea Butter Miracle Leave-in Conditioner, 15 oz. Curly hair can have a mind of its own. This deeply hydrating leave-in treatment tames and nourishes hair, for greater manageability, softness and shine.

60 AED

Skin Care, Spot Corrector

Perfect Glow Carrot Dark Spot Remover 30ml

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Highlights:

Perfect Glow Carrot Dark Spot Remover 30ml

Perfect Glow contains ingredients demonstrated to ease up your skin and eliminate zits and spots. It additionally contains vitamin E that treats pigmented skin and forestall the presence of dim spots.

20 AED

18% OFFFeatured

AB Naturals Coconut Extracts Shampoo Sulfate Free 500ml

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AB Naturals Coconut Extracts Shampoo Sulfate Free 500ml

Get ready for a luxurious hair wash experience with Ab Naturals Coconut Extracts Shampoo Sulfate FREE. Our shampoo is designed to cleanse your hair without stripping it of its natural oils and moisture. Made with natural coconut extracts, this shampoo provides deep hydration and nourishment to your hair, leaving it soft, silky, and healthy-looking.

45 AED

14% OFFFeatured

Silky Cool Cucumber Facial Face & Body Scrub Tube 275ml

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Silky Cool Cucumber Facial Face & Body Scrub Tube 275ml

Removes black dead cells & impurities leaves your skin fresh and younger

30 AED

33% OFFFeatured

Dove Beauty Cream Bar Soap 135gm

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Dove Beauty Cream Bar Soap 135gm

10 AED

14% OFFFeatured

Silky Cool Traditional Moroccan Black Soap for Deep Cleansing & Exfoliation Moroccan Soap with Olive Oil 500ml

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Silky Cool Traditional Moroccan Black Soap for Deep Cleansing & Exfoliation Moroccan Soap with Olive Oil 500ml

Discover the Traditional Moroccan Hammam Experience

Transform your skincare routine with Silky Cool Moroccan Soap with Olive Oil 500ml, a luxurious cleansing treatment inspired by traditional Moroccan beauty rituals.

Enriched with nourishing olive oil, this rich Moroccan soap helps soften the skin, remove impurities, and prepare the body for effective exfoliation. Its creamy texture glides smoothly over the skin, helping leave it feeling refreshed, clean, and revitalized after every use.

Perfect for use before exfoliation with a Moroccan glove (Kessa mitt), this traditional black soap helps loosen dead skin buildup while supporting a smoother, more radiant-looking complexion.

Key Benefits

Deeply cleanses and refreshes the skin
Helps soften rough and dry areas
Prepares skin for exfoliation
Supports smoother and brighter-looking skin
Enriched with olive oil for added nourishment
Suitable for regular body care routines
Ideal for home spa and hammam treatments
Generous 500ml size for long-lasting use

How to Use

Wet the body with warm water.
Apply a thin layer of Moroccan soap over the skin.
Leave on for 3–5 minutes.
Rinse lightly.
Exfoliate using a Moroccan glove (Kessa mitt).
Rinse thoroughly and moisturize afterward.

30 AED

20% OFFFeatured

Ujooba Multivitamin Beauty Soap 85gm

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Ujooba Multivitamin Beauty Soap 85gm

Ujooba Beauty Soap with Multivitamins. Extra White Magical Formula Description: Advanced Multi-Vitamin Defense: Ujooba Beauty Soap goes beyond traditional cleansing by incorporating an advanced multi-vitamin agent. Packed with essential vitamins, this soap works to nourish your skin, promoting a healthier and more radiant appearance. Sun Protection for Everyday Radiance:

20 AED

5% OFFFeatured

New York Fair & Lovely Lightening Body Lotion 400ml

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Highlights:

New York Fair & Lovely Lightening Body Lotion 400ml

Experience the clarifying and moisturizing benefits of the New York Fair & Lovely Lightening Body Lotion. This lotion is specially formulated to lighten dark areas of the body and fade skin discoloration, promoting an even skin tone.

One of the key ingredients in this body lotion is shea butter, which offers various benefits for the skin. It conditions, tones, and soothes the skin, while also providing anti-inflammatory and healing properties. Shea butter helps moisturize and nourish your skin, leaving it soft and supple.

The presence of Alpha Arbutin in the lotion is notable for its ability to safely and visibly fade dark spots and hyperpigmentation without causing irritation. It achieves this by inhibiting the activity of tyrosinase, an enzyme involved in the production of melanin.

Another important ingredient is Tyrostat, which works to reduce skin pigmentation and redness, promoting a more even complexion.

Directions: Simply apply it to dry, cleansed skin before bedtime. Massage it into the skin until fully absorbed.

175 AED

18% OFFFeatured

Silka Premium Papaya With Milk & Honey Skin Whitening Lotion SPF30, 200ml

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Silka Premium Papaya With Milk & Honey Skin Whitening Lotion SPF30, 200ml

Silka Papaya Premium Whitening Lotion is formulated with Papaya Enzyme and a combination of vitamins that help moisturize and effectively improve skin’s complexion.

Papaya Enzyme helps eliminate dead skin and lightens skin giving you that beautiful glow.

Vitamin B3 helps stimulate collagen production keeping your skin firm.

Silka Premium Whitening Lotion Green Papaya with Olive Oil SPF30 200ml

The new and improved Silka Green Papaya Premium Whitening Lotion is formulated with Green Papaya Enzyme and a combination of vitamins that help moisturize and effectively improve skin’s complexion. * Green Papaya Enzyme helps eliminate dead skin and lightens skin giving you that beautiful glow. * Vitamin B3 helps stimulate collagen production keeping your skin firm. * Vitamin B5 acts as skin moisturizer that offers instant relief to dry skin. * Vitamin E is a natural antioxidant that helps protect skin from free radicals. Enhanced with VitaAbsorb Technology, its non greasy formulation helps your skin absorb these nutrients. It also contains SPF 30 and PA+++ that help protect your skin from harmful effects of UV rays.

45 AED