Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Serums, Skin Care

Eclat Total Ultra-Serum Lightening Body Oil 150ml

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Eclat Total Ultra-Serum Lightening Body Oil 150ml

Ultra-serum is a lightening oil based on the harmonious combination of GT White, Kijic acid and plant extracts that act effectively on hyperpigmentation spots as well as comeo and dark parts of the skin. An application morning and evening will quickly give you visible results (clear and even complexion).

60 AED

18% OFFFeatured

Parley Goldie Face and Body Soap 500gm

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Parley Goldie Face and Body Soap 500gm

Parley Goldie Face and Body Soap is a versatile soap formulated to address a range of skin concerns. Designed for all skin types, this soap offers a multi-purpose solution for skin care. It helps improve the appearance of stretch marks, black spots, pimples, eczema, and signs of aging. With regular use, the soap can support clearer, healthier-looking skin.

The formula is enriched with natural ingredients that nourish and revitalize the skin. These ingredients work together to hydrate and refresh the skin, leaving it feeling soft and smooth. The gentle cleansing action ensures that the soap can be used on both the face and body, making it a convenient addition to any skincare routine.

Key Benefits:

Suitable for all skin types, addressing multiple skin concerns.
Can help improve the appearance of stretch marks, black spots, and pimples.
Helps manage the appearance of signs of aging, promoting smoother skin.
Nourishes and hydrates the skin, leaving it soft and smooth.
Promotes a more even skin tone and texture with consistent use.
Gentle enough for daily use, providing long-term benefits with regular use.

Features:

Enriched with natural ingredients known for their skin-nourishing properties.
Ideal for use on both the face and body, providing versatile cleansing.
Helps balance and refresh the skin while removing dirt and impurities.
Available in a 500g size for long-lasting use.
Free from harsh chemicals, making it safe for everyday care.

45 AED

5% OFFFeatured

Anua Heartleaf 87 Low PH Deep Cleansing Water 500ml

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Anua Heartleaf 87 Low PH Deep Cleansing Water 500ml

Face Anua Heartleaf 87 Low pH Deep Cleansing Water is a gentle yet effective cleansing solution that helps remove makeup, dirt, and impurities while maintaining the skin’s natural pH balance. Formulated with 87% heartleaf extract, it soothes and calms the skin, making it ideal for sensitive skin types. This cleansing water aims to deeply cleanse without stripping the skin of its essential moisture, leaving it feeling refreshed and hydrated.

95 AED

20% OFFFeatured

Reborn Whitening Volcanic Mud Mask 500ml

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Reborn Whitening Volcanic Mud Mask 500ml

Volcanic Mud Mask improve the appearance of your facial skin by improving elasticity and minimising pores, wrinkles and lines. Restore your skin to its natural best.Get remarkably radiant results with masks made with natural mineral clays and the world’s finest essential oils. Each ingredient is especially chosen for its beneficial effects on your skin and mind, so go ahead: relax for a few moments and take it all in!

40 AED

13% OFFFeatured

Skin Doctor Papaya Whitening Scrub For Face & Body 500gm

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Skin Doctor Papaya Whitening Scrub For Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Papaya which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

11% OFF

Miracle Jeune Anti-Aging Lotion With Snail Slime 250ml

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Miracle Jeune Anti-Aging Lotion With Snail Slime 250ml

Miracle Jeune milk is a unique preparation against the premature aging of epidermal cells and the development of stretch marks. It is also an excellent healer and a good corrector of all kinds of anomalies such as pimples and black spots.

Application

It is recommended to use the milk on the entire body, after bathing, especially on problem areas (stretch marks, pimples, black spots, wrinkles, scars, etc.)

Precautions

Changing the color of this product does not change its quality. Stop using it if you experience an allergic reaction. Do not use on a child under 12 years old.

40 AED

5% OFFFeatured

CeraVe Facial Moisturizing Lotion 89ml

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Highlights:

CeraVe Facial Moisturizing Lotion 89ml

All Day Hydration Moisturizes throughout the day and helps restore the protective skin barrier
ESSENTIAL CERAMIDES Unique formula with three essential ceramides (1, 3, 6 II) that help restore and maintain its natural protective barrier
Patented Technology Utilizes patented MVE controlled release technology to help replenish ceramides and deliver long lasting moisturization
Broad Spectrum Spf 30 Protection InVisibleZinc technology micro-fine zinc oxide that spreads easily
Won’t Clog Pores Non-Comedogenic

95 AED

25% OFFFeatured

Feminine Care, Gift Sets, Serums, Skin Care

Dr. Rashel 24K Gold Anti-Aging Face Serum Primer 100ml

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Dr. Rashel 24K Gold Anti-Aging Face Serum Primer 100ml

Dr. Rashel 24K Gold Primer Face Serum is a luxury product that aims to stimulate skin cell renewal and reduce signs of aging. Features a unique formula containing 24-karat gold particles and other active ingredients that improve the appearance of the skin and give it a healthy glow. Benefits and features: Helps renew skin cells and stimulate the production of collagen and elastin. Works to reduce the appearance of signs of aging such as fine lines and wrinkles. Rich in skin nutrients that penetrate the skin deeply to moisturize it. Fights aging, tightens the skin, makes it plump, moisturized, radiant and increases its softness. Anti-oxidation: Contains antioxidants that protect the skin from damage caused by free radicals. Gold nitrate works to remove toxins and impurities from the skin. It also stimulates the skin’s natural moisturizing factor and enhances the metabolism process to naturally lighten the skin tone and get excellent skin.

How to use: Before use, clean the skin well and dry it gently. Apply an appropriate amount of gold serum to the skin and massage it gently in circular motions until it is completely absorbed. It is used as a final step in skin care before applying makeup. Use it daily in the morning and evening for best results.

Warnings: For external use only. Keep out of reach of children. Save In a cool, dry place. Avoid contact with eyes. In case of contact with eyes, rinse thoroughly with water.

30 AED

13% OFFFeatured

Renew Glutathione Carrot Oil Skin Whitening Lotion 600ml

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Highlights:

Renew Glutathione Carrot Oil Skin Whitening Lotion 600ml

Gives a delicate, whiter look Skin Lightening Lotion with Carrot Oil,

Vitamin C and E Suitable for skin whitening 24 hour hydration Fragrance free –

Dermatologically tested Suitable for daily use on extremely dry and sensitive skin.

35 AED

17% OFFFeatured

Lady Diana Herbal Collection Aloe Vera & Apricot Enriched Scrub 300ml 12pieces

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Lady Diana Herbal Collection Aloe Vera & Apricot Enriched Scrub 300ml 12pieces

Lady Diana Aleo Vera and Apricot Scrub effectively eliminate dead cells, excess oil and other skin impurities without damaging natural skin texture. The perfect Aleo Vera and Apricot blend removes dead skin and controls acne and pimple reoccurrence giving a radiant and clean skin.

250 AED

PRODUCTS ON SALES

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13% OFFFeatured

Scrubs, Skin Care

Xtreme Collection Peach Facial Scrub 500ml

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Highlights:

Xtreme Collection Peach Facial Scrub 500ml

Gentle but effective scrub formulation for use as a facial cleanser. For all skin types.

Xtreme Collection Peach Facial Scrub offers a gentle but effective formulation for use as a facial cleanser. This scrub extract removes all traces of dead skin cells and opens blocked pores.Regular use will cleanse, invigorate, hydrate and softens the skin and makes you feel refreshed.

Highlights

Gentle but effective scrub formulation for use as a facial cleanser. For all skin types.
Xtreme Collection Peach Facial Scrub 500ml

35 AED

25% OFFFeatured

Yong Chin Brigthening and Moisturizing Milk Soap 100gm

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Yong Chin Brigthening and Moisturizing Milk Soap 100gm

A herbal soap for skin brightening and moisturizing.

It contains milk and natural herbal extracts that work on lightening the skin and evening out its tone, thanks to its rich formula of vitamins and moisturizing ingredients for the skin. It helps in rejuvenating the face and highlighting the beauty of the skin.

It is a pH-balanced soap that suits all skin types, for both the face and body. It aids in deep cleansing, evening out the skin tone, and providing a gentle and smooth extended effect.

Directions for Use:

Apply on wet skin, massage to create lather, then rinse thoroughly with fresh water.

It is recommended to use it twice daily.

15 AED

6% OFFFeatured

Celebrity Half Cast Paris Coconut Oil & Lime Extract Body Lotion 500ml

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Celebrity Half Cast Paris Coconut Oil & Lime Extract Body Lotion 500ml

150 AED

20% OFFFeatured

Lotion, Personal Care, Skin Care

Vaseline Men Cooling Non Greasy Body Lotion 200ml

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Highlights:

Vaseline Men Cooling Non Greasy Body Lotion 200ml

Boosts suppleness, nourishes and conditions the skin

Heals dryness and soothes parched skin

Light and gentle skin-nurturing treatment that gets easily absorbed in skin

20 AED

13% OFFFeatured

Difeel Batana Premium Hair Oil 237ml

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Difeel Batana Premium Hair Oil 237ml

Elevate your hair care routine with Difeel Premium Hair Oil, expertly crafted to restore vitality and shine to damaged hair.

This luxurious oil is enriched with a nourishing blend of strengthening ingredients that help repair breakage, encourage healthy hair growth, and revive lackluster strands. Lightweight yet deeply moisturizing, it smooths frizz, seals split ends, and enhances your hair’s natural radiance without weighing it down.

Perfect for all hair types in need of a restorative boost, this premium formula leaves your hair soft, strong, and beautifully resilient.

Helps restore and repair damaged, brittle hair
Promotes healthier, stronger hair growth
Revives natural shine and enhances radiance
Smooths frizz and seals split ends
Lightweight formula won’t weigh hair down
Deeply nourishes and hydrates all hair types
Made in the USA with high-quality ingredients

HOW TO USE
Hair Oil should be applied 2 times a week overnight or 1-2 hours before shampoo. Give your scalp a gentle 3-4 minute massage with the oil and use the oil for 3 to 4 months for best results.

175 AED

25% OFFFeatured

Yoko Feminine Soap 80gm

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Yoko Feminine Soap 80gm

Soap to clean the skin in the external hidden area. Gently cleanses the skin. With ingredients that help nourish sensitive skin: Witch Hazel, Whey Protein, Lactose and Vitamin E.

How to use

Rub to create foam. Use to clean the skin around hidden areas. External only Rinse with clean water.

15 AED

25% OFFFeatured

Hi Glow Intensive Glow Beauty Soap

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Hi Glow Intensive Glow Beauty Soap

Glow up with Hi Glow Beauty Soap! Say goodbye to dull skin and hello to radiant glow!

Add Hi Glow Beauty Soap to your self-care routine for a radiant glow.

Specific Skin Types

1. Dry skin? Try Hi Glow Beauty Soap for long-lasting hydration
2. Oily skin? Hi Glow Beauty Soap controls oil and reduces acne
3. Sensitive skin? Hi Glow Beauty Soap soothes and calms

15 AED

6% OFFFeatured

Bella White Extra Brightening Maxitone With Papaya, Glycolic Acid & Vitamin C 500ml

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Bella White Extra Brightening Maxitone With Papaya, Glycolic Acid & Vitamin C 500ml

Bella White Extra whitening super maxitone is formulated with papaya extract, glycolic extract and vitamin c the best whitening and skin repairing ingredients in the world. Regular use will result to reduce skin pigmentation and generate a glowing youthful appearance.

Direction -apply all over the body on a previously cleansed skin with crystal glow shower gel.

150 AED

17% OFFFeatured

Biocos Whitening Face Wash with Milk Extracts & Vitamin E Cleanses & Brightens Skin

Face Cream, Skin Care, Spot Corrector

Biocos Whitening Face Wash with Milk Extracts & Vitamin E Cleanses & Brightens Skin

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Highlights:

Biocos Whitening Face Wash with Milk Extracts & Vitamin E Cleanses & Brightens Skin

Deep Cleansing & Hydration: Gently removes dirt and oil while keeping your skin moisturized with glycerin and tocopheryl acetate, leaving your face refreshed and glowing. Perfect for daily use.
Skin Whitening & Brightening: Infused with glutathione and vitamin C, this face wash brightens your skin tone, reduces dark spots, and promotes a radiant, youthful glow with every wash.
Anti-Acne & Clear Skin: Helps prevent acne and breakouts with the power of salicylic acid, targeting clogged pores and oily skin, for a clear, smooth complexion.
Nourishing with Milk Extracts: Packed with milk extracts, this face wash offers a rich, multivitamin boost to nourish and hydrate your skin, leaving it soft, smooth, and visibly refreshed.

25 AED

20% OFFFeatured

Lotion, Personal Care, Skin Care

Vaseline MEN Even Tone Repairing Moisture Body Lotion 400ml

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Vaseline MEN Even Tone Repairing Moisture Body Lotion 400ml

20 AED

GIFT SET

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9% OFFFeatured

Conditioner, Hair Care

Cantu Shea Butter for Natural Hair Leave-in Conditioning Cream 354ml

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Cantu Shea Butter for Natural Hair Leave-in Conditioning Cream 354ml

Cantu Shea Butter for Natural Hair Leave-in Conditioning Cream is a moisturizing and nourishing cream specifically designed for natural hair. This formula contains high-quality shea butter and other nourishing ingredients to hydrate, condition and strengthen hair.

The Leave-in Conditioning Cream provides intensive moisture and helps to revitalize dry and damaged hair. It makes the hair soft, supple and easy to comb. At the same time, it protects the hair from damage and strengthens it from within.

This cream helps reduce frizz and detangle hair to make curly and frizzy hair more manageable. It adds shine and definition to hair without weighing it down or making it look greasy.

Apply Cantu Shea Butter for Natural Hair Leave-in Conditioning Cream to damp or dry hair. Distribute an appropriate amount of cream evenly throughout your hair, concentrating on the ends and problem areas. Style your hair as desired and leave the cream in your hair to develop its conditioning effect.

Get the Cantu Shea Butter for Natural Hair Leave-in Conditioning Cream and pamper your natural hair with intense moisture and care. Enjoy healthy and shiny hair that feels soft and looks naturally beautiful!

50 AED

10% OFFFeatured

Fruit Of The Wokali Moisturizing, Regenerating And Repairing Body Cream With Natural Rice Extract 500ml

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Fruit Of The Wokali Moisturizing, Regenerating And Repairing Body Cream With Natural Rice Extract 500ml

Fruit of the Wokali Rice Skin Re-generation Body Lotion

Product type: Moisturizing body lotion / Regenerating and repairing treatment

Main ingredients:

Natural Rice Extract: Promotes cell regeneration and evens skin tone.
Pure Vitamin C: Powerful antioxidant that brightens and protects the skin.
Kakadu Plum Extract: One of the richest natural sources of Vitamin C.
Beetroot and Hyaluronic Acid: A powerful moisturizing combination that retains moisture.

Main benefits:

Deep Repair: Regenerates the skin barrier and repairs damaged or dehydrated skin.
Long-lasting hydration: Provides up to 48 hours of continuous moisture, keeping skin soft.
Energizing Effect: Provides a refreshing sensation that helps improve circulation.
Radiant Skin: Leaves skin tone more even, luminous and with a velvety texture.
Calms Dehydration: Immediately relieves the feeling of tightness in thirsty skin.

45 AED

14% OFFFeatured

Creams, Lotion, Serums, Skin Care

Dhin Dhin Anti-Stretch Mark Lotion 250ml

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Highlights:

Dhin Dhin Anti-Stretch Mark Lotion 250ml

Dhin Anti-Stretch Mark Lotion helps to reduce dark spots and uneven skin tone. It contains natural ingredients and vitamin C. Suitable for all skin types

30 AED

14% OFFFeatured

&D Care Rice Milk & Arbutin Whitening Shower Scrub 300gm

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Highlights:

R&D Care Rosemary & Kojic Whitening Shower Scrub 300gm

Instructions For Use

Use on wet skin in the shower, to remove dead cells from the surface of the skin. Rinse well with water.

30 AED

7% OFFFeatured

Conditioner, Hair Scalp Treatment, Hair Care

Sulfur 8 Medicated Anti-Dandruff Hair And Scalp Conditioner 57gm

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Highlights:

Sulfur 8 Medicated Anti-Dandruff Hair And Scalp Conditioner 57gm

Controls scalp itching and flaking due to dandruff Apply to the affected area 1 – 4 times daily, or as directed by a doctor Helps to gently and effectively get rid of dandruff

65 AED

20% OFFFeatured

Yoko Vit-C Brightening Booster Spa Salt 300g

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Highlights:

Yoko Vit-C Brightening Booster Spa Salt 300g

Take care of your skin to perfection with a spa salt scrub formulated with yuzu orange extract. Natural vitamin C along with vitamin B5 and sunflower oil. Helps restore and nourish rough skin. Dullness from pollution and sunlight to look more radiant Scrub away old, dull skin cells. Reveal new, smooth, soft skin So touching that you will fall in love. Prepare your skin for the next step in beautiful skin care.

20 AED

5% OFFFeatured

Moisturizers, Skin Care

Pretty Cowry Vitamin C Essence Hyaluronic Acid Anti Aging Facial Cream 50ml

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Highlights:

Pretty Cowry Vitamin C Essence Hyaluronic Acid Anti Aging Facial Cream 50ml

The product is rich in vitamin C, which diminishes maelanin, brightens skin tone and makes skin whiter and more tender.

Sodium hyaluronate has a good hydrating effect, which keeps your skin supple and improves the dryness and roughness of the skin.

This product has a very good anti-aging effect, rich vitamin C essence can fade wrinkles, freckles, make the face skin smoother.

Various nutrients in essence cream can penetrate deep into the skin to moisturize the skin, make the skin more elastic, tighter, and improve the state of skin relaxation.

This product is fine in texture, easy to smear, and easy to absorb.

38 AED

3% OFFFeatured

Jergens All Purpose Deep Cleansing Facial Cream Pack of 3 425gm

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Jergens All Purpose Deep Cleansing Facial Cream Pack of 3 425gm

Jergens All Purpose Face Cream is a multi-action moisturizer designed to keep skin hydrated and nourished. Its lightweight formula, containing Vitamin E and Pro-Vitamin B5, intensely hydrates for up to 24 hours and helps skin retain its natural moisture. Its fast-absorbing formula leaves skin feeling smooth and healthy. Enjoy softer, brighter, radiant skin with Jergens All Purpose Face Cream. 15 fl oz.

195 AED

14% OFFFeatured

Face Wash, Scrubs, Shampoo, Skin Care

Vaseline Men Anti Dullness Face Scrub With Micro-Droplets Jelly And Micro Beads 100g

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Vaseline Men Anti Dullness Face Scrub With Micro-Droplets Jelly And Micro Beads 100g

30 AED

10% OFFFeatured

Moisturizers, Skin Care

Pretty Cowry Soothing and Moisture Aloe Vera 99% 300gm

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Pretty Cowry Soothing and Moisture Aloe Vera 99% 300gm

9 Percent Pure Aloe Vera Gel is a Moisturizing Therapy for Sunburn Dry Irritated Skin Cooling soothing gel from nature’s miracle plant of the ages. Made from fresh Aloe Vera leaves. Forms a protective barrier which helps retain moisture and promotes healing. Non-Oily Moisturizer provides effective relief from Sunburn, Minor Burns, Skin Irritations, Insect Bites, Chafing, Itching, Dry Skin. Quickly Absorbed. Will Not Stain.Discover the many uses of aloe as a shaving gel as a hair styling gel on blemishes No animal testing. Plus stabilizers and preservatives to insure potency and efficacy. Warnings Keep out of reach of children. For external use only. Avoid contact with eyes.Features 99 Percent Pure Aloe Vera Gel Provides fresh and smooth skin Cleanses and nourishes skin Glowy facial like skin everyday.

45 AED