Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

Rich & Pure Lightening Cream 275ml

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Rich & Pure Lightening Cream 275ml

This clarifying cream, infused with potent ingredients, helps to clarify and brighten dull skin while promoting a smooth and even complexion. With a generous 275ml/9.3oz bottle, experience double the active formula for maximum results. Perfect for a brighter, more radiant you!

35 AED

11% OFFFeatured

Medimix Charcoal Body Scrub 200gm

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Medimix Charcoal Body Scrub 200gm

Medimix Ayurvedic Charcoal Body Scrub gives you a natural deep cleansing experience for your skin. The activated charcoal acts as a dirt magnet that helps in the process of detoxification. Keeping your skin hydrated and natural-looking all day long

40 AED

8% OFFFeatured

Shower Gel, Skin Care

Shea Moisture 100% Virgin Coconut Oil Daily Hydration Body Wash 384ml

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Shea Moisture 100% Virgin Coconut Oil Daily Hydration Body Wash 384ml

Immerse yourself into a daily indulgence experience with the best parts of the coconut!

This body wash is blended with ultra-hydrating ingredients, such as Acacia Senegal, 100% Virgin Coconut Oil, and Coconut Milk, that deeply moisturize while gently cleansing. The result? A soft, nourished, and luxuriously clean skin.

60 AED

50% OFFFeatured

Animate 60Pcs Vitamin E Soft Gel Capsules Facial Oil Capsules Milk Main

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Animate Skin Whitening Vitamin E Capsule is specially formulated to increase the natural glow of the skin and even out its tone. This product, which contains 60 capsules, helps you achieve a healthier and smoother appearance by maintaining the moisture balance of the skin. Thanks to the powerful antioxidant properties of Vitamin E, it reduces the appearance of spots on the skin and delays the signs of aging. With regular use, you can make your skin look brighter and more vibrant.

10 AED

14% OFFFeatured

Silky Cool Fruits Face & Body Scrub 350ml

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Silky Cool Fruits Face & Body Scrub 350ml

Removes black dead cells & impurities leaves your skin fresh and younger

30 AED

29% OFFFeatured

Queen Elisabeth Cocoa Butter Hand & Body Cream 125ml

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Queen Elisabeth Cocoa Butter Hand & Body Cream 125ml

A natural blend of cocoa butter and pure lanoline with a non-greasy moisturizing texture. Here’s introducing Queen Elisabeth Cocoa Butter Hand & Body Cream, which helps protect your skin from the sun and is also excellent for skin that is over-exposed to the wind and sun. The Queen Elisabeth Cocoa Butter cream soothes and softens drily irritated chapped or skin burnt areas. It can also help relieve your stretched skin during and after pregnancy.

25 AED

14% OFF

Oils & Moisturizer, Skin Care

Diamond White Lightening Oil 60ml

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Diamond White Lightening Oil 60ml

Diamond White Lightening Oil 60misformulated with argan oil and valerian extract, the best moisturizers and skin repair ingredients. Working in synergy with our skin lightening and whitening ingredients, Diamond White milk fights against all hyper pigmentary problems, pregnancy marks, acne, and sunspots.

30 AED

25% OFFFeatured

Valera Soap Musk Altahara

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Valera Soap Musk Altahara

15 AED

10% OFFFeatured

Face Cream, Skin Care, Spot Corrector

BNB Rice Facial Skin Polisher 120ml

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BNB Rice Facial Skin Polisher 120ml

Rice Polisher is a gentle exfoliating treatment designed to buff away dead skin cells, revealing a brighter and smoother complexion. Enriched with rice extract, it helps even out skin tone, improve texture, and maintain skin moisture, leaving your skin soft and refreshed.

✔️ Suitable for: All skin types
✔️ Targets: Dead skin, uneven texture, dullness, pore congestion
✔️ Key ingredients: Rice Extract, Kojic Acid, Aloe Vera, Glycerin

Benefits:

Gently exfoliates to remove dead skin cells
Provides a brightening effect for a radiant complexion
Helps maintain skin moisture for a soft, hydrated feel
Improves skin texture for a smoother surface
Minimizes pore congestion, reducing breakouts

This Rice Polisher is ideal for those seeking a gentle yet effective exfoliating treatment that promotes clear, glowing skin without irritation.

45 AED

4% OFFFeatured

ACM Laboratoire Dolly’s Rich Moisturizer 15ml

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ACM Laboratoire Dolly’s Rich Moisturizer 15ml

A rich moisturizer that is ideal for dry and sensitive skin, providing deep, long-lasting hydration. It contains nourishing and moisturizing ingredients that strengthen the skin’s natural barrier and protect it from dryness and irritation. The moisturizer helps restore skin’s softness and elasticity, leaving skin looking healthier and fresher. Thanks to its rich texture, it’s a great choice for skin that needs special care.

Features:

Provides deep, long-lasting hydration for dry, sensitive skin.
Strengthens the skin’s natural barrier and protects against dryness and irritation.
Contains nourishing ingredients that soften the skin and improve its elasticity.
Ideal for skin that needs extra care.
Rich texture that absorbs easily without leaving a greasy film.

Warnings:

For external use only.
Keep out of the reach of children.
If irritation or sensitivity occurs, discontinue use and consult a doctor.
Please test on a small area of skin before full use.

220 AED

PRODUCTS ON SALES

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17% OFFFeatured

Scrubs, Skin Care

Skin Doctor Arabica Coffee Magic 5in1 Whitening Scrub Cream for Face & Sensitive Areas

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25 AED

10% OFFFeatured

Make Up, Make Up Remover

Kenta White Makeup Remover 3 in 1 300gm

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Kenta White Makeup Remover 3 in 1 300gm

An effective makeup remover with natural Moroccan ingredients, designed to gently remove makeup without drying the skin. It contains nourishing natural extracts that help deeply cleanse the skin while maintaining its hydration and softness. This remover removes impurities and waterproof makeup without leaving any greasy residue, leaving you with clean, refreshed skin. Its gentle formula is suitable for all skin types, including sensitive skin, as it helps nourish the skin and improve its texture after each use.

Benefits and Features:

– Gently removes makeup, including waterproof makeup, without the need for vigorous rubbing.

– Contains natural Moroccan ingredients that cleanse and nourish the skin.

– Maintains skin hydration without drying it out after use.

– Leaves skin soft and clean without any greasy residue.

– Suitable for all skin types, including sensitive skin.

– Helps purify pores and eliminate daily impurities.

– Gentle, non-irritating formula for eyes and lips.

Directions for Use:

Apply an appropriate amount of Kenta White Moroccan Makeup Remover onto a cotton pad or fingertips.
Gently wipe the skin to remove makeup and accumulated dirt.
Rinse your face with lukewarm water or use a suitable cleanser if necessary.
Use daily to maintain clean, fresh skin.

45 AED

13% OFFFeatured

Personal Care, Skin Care, Weight Loss Kit, Wellness

Eveline Slim Extreme 4D Thermo Fat Burner Slimming Serum 250ml

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Eveline Slim Extreme 4D Thermo Fat Burner Slimming Serum 250ml

With a highly effective formula that warms the skin to ensure that the active ingredients penetrate deep into the skin, accelerating the process of burning subcutaneous fat.
It prevents the appearance of cellulite on the surface of the skin and also controls the size of the fat cells under the skin.
Effective in reducing the appearance of cellulite.
Helps improve the appearance of the skin of the chest and neckline.

65 AED

17% OFFFeatured

Baby Lotion, Kids & Baby Care, Lotion, Skin Care

Johnsons Baby Soft Lotion 500ml

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Johnsons Baby Soft Lotion 500ml

Infused with coconut oil that nourishes and hydrates your baby’s skin, leaving it soft and revitalized.

Containing fast absorbing 24-hour moisture

Leaving your baby with a lovely scent.

Product Information:

Paraben-free.

Artificial-color-free.

Enjoy all-day hydration and noticeably healthier-looking skin for your baby.

25 AED

10% OFFFeatured

Skin Doctor Luxury Care Ruby Collagen Hair Mask 1000ml

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45 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Biocos Kojic Acid Cream Skin Brightening & Acne Scar Removal

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Biocos Kojic Acid Cream Skin Brightening & Acne Scar Removal

Made with 100% natural ingredients, this glow pack is your ultimate self-care essential for refreshing and revitalizing your skin.
Brighten and Even Skin Tone: Kojic acid works effectively to lighten dark spots and even out skin tone, helping to achieve a glowing complexion with regular use.
Fade Dark Spots and Hyperpigmentation: Reduces the appearance of stubborn dark spots, sun damage, and hyperpigmentation for a clearer, youthful look.
Minimize Acne Scars: Formulated with salicylic acid, this cream helps reduce post-acne marks, promoting smoother and more even skin.
Antioxidant Protection: Packed with antioxidants, this cream fights free radicals, preventing further skin damage and maintaining a youthful glow.
Moisturize and Nourish Skin: This lightweight cream hydrates and nourishes your skin, leaving it soft, supple, and rejuvenated without feeling greas

25 AED

6% OFFFeatured

Conditioner, Hair Care, Shampoo

The Doux One Love Cowash 453gm

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The Doux One Love Cowash 453gm

WHAT IT DOUX?

ONE LOVE gives you that clean, conditioned life without the waxy drama. Perfect for quick wash n’ gos between wash days or as your pre-poo partner in crime. Whether you’re going straight or keeping it curly, it detangles and rinses clean. No love lost, just gains.

WHAT?S GOOD?

Jojoba: Cuss-free Detangling

Grapeseed oil: Stands-up to heat

Aloe: Moisturizes + Hydrates

Cruelty & Paraben Free

DOUX YOU:

Apply to wet hair. Work it through as you would regular shampoo

Rinse

Style as usual. Doux you!

85 AED

11% OFFFeatured

Hair Care, Hair Cream

ActiveX Hot Oil Hair Cream Aloe Vera Hydrating and Nourishing 1000ml

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ActiveX Hot Oil Hair Cream Aloe Vera Hydrating and Nourishing 1000ml

Experience the hydrating and nourishing benefits of ActiveX Hot Oil Hair Cream 1000 Ml – Aloe Vera. Infused with the goodness of aloe vera, this cream deeply moisturizes and revitalizes your hair. Indulge in the luxurious treatment as the cream penetrates each strand, leaving your hair soft, smooth, and beautifully hydrated. Embrace the power of ActiveX Hot Oil Hair Cream – Aloe Vera (New) for healthy, luscious locks.

40 AED

31% OFFFeatured

Ever Sheen Cocoa Butter Hand And Body Lotion 500ml

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Ever Sheen Cocoa Butter Hand and Body Lotion 500ml

Ever Sheen Cocoa Butter Hand and Body Lotion 500ml. For a softer, younger skin feeling. Lotion helps relieve stretched skin during and after pregnancy. Helps prevent stretch marks. Soothes and softens dry, irritated, cracked or sunburned skin.

45 AED

8% OFFFeatured

Brightening Body Lotion with Collagen, Niacinamide & Glutathione Deep Hydration, Radiant Glow

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Brightening Body Lotion with Collagen, Niacinamide & Glutathione Deep Hydration, Radiant Glow

Deep Hydration & Softness: Infused with aloe vera and Vitamin E, this lotion deeply hydrates, leaving your skin soft, smooth, and nourished all day.
Brightens Skin Tone: Powered by niacinamide and glutathione, it enhances brightness, reduces dark spots, and gives a radiant, even complexion.
Boosts Skin Elasticity: Collagen-rich formula improves skin firmness, reduces fine lines, and promotes a youthful, rejuvenated look.
Sunscreen Protection: Acts as a barrier against harmful UV rays, preventing sun damage while maintaining your skin’s natural glow.
Non-Greasy & Lightweight: Fast-absorbing formula ensures no sticky residue, making it ideal for daily use on all skin types, including sensitive skin.

110 AED

GIFT SET

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13% OFFFeatured

Mask, Skin Care

Skin Doctor Coffee Anti-aging Mud Mask 150ml

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Skin Doctor Coffee Anti-aging Mud Mask 150ml

Vegan Formula, enhanced elasticity, radiance and smoothness for a younger looking skin.

Skin Doctor Coffee Anti-aging Mud Mask is an advanced formula that gently purifies, delivers deep cleanse to unclog pores, eliminates impurities and absorbs excess sebum.
Enhanced elasticity, radiance and smoothness for a younger looking skin.

35 AED

18% OFFFeatured

Belle Vie Curcuma Soap Clarifying Exfoliating 670g

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Belle Vie Curcuma Soap Clarifying Exfoliating 670g

Experience the power of natural ingredients with Belle Vie Curcuma Soap! Our clarifying, exfoliating soap is enriched with curcuma, an ayurvedic herb known for its cleansing and properties. Its unique blend of natural oils and extracts gently removes dirt, impurities, and excess oil from the skin, leaving it feeling refreshed and revitalized. The nourishing formula helps to reveal brighter, more even-toned skin with regular use. Try Belle Vie Curcuma Soap today and experience the difference for yourself!

45 AED

17% OFFFeatured

Pastil Natural Organic Macadamia Hair Oil 65ml

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Pastil Natural Organic Macadamia Hair Oil 65ml

Regular use helps to strengthen the hair and maintains its silky shine for longer.

It can rapidly supply nutrition to hair, moisten hair cores, repair damaged hair thoroughly, improve dry hair, and keep hair as bright and soft as hot-oiled.

It can easily smoothen turn up hair and mess up hair, prevent static electricity, and keep hair charming, shiny and moist for a long time.

25 AED

6% OFFFeatured

Tree Hut Moroccan Rose Shea Sugar Exfoliating Body Scrub 510gm

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Tree Hut Moroccan Rose Shea Sugar Exfoliating Body Scrub 510gm

Enjoy this gentle exfoliator, the Tree Hut Shea Sugar Scrub with the amazing scent of Moroccan Rose. Tree Hut Sugar Scrubs are infused with Certified Shea Butter, and an array of natural oils, including Evening Primrose, Safflower Seed, Sweet Almond, Avocado, and Orange Oil. This scrub provides intense exfoliation AND moisturization, leaving your feeling soft and smooth while providing powerful hydration.

80 AED

14% OFFFeatured

Miracle Jeune Anti-Aging Snail Slime Serum 50ml

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Miracle Jeune Anti-Aging Snail Slime Serum

The Miracle Jeune serum with snail slime is recognized for its anti-aging action and its healing effect on the skin. Made from protein extracts from the Amazon, the Miracle Jeune serum corrects scars, closes stretch marks and rejuvenates dead cells, thus restoring youthfulness and perfect radiance to the skin.

Contains: Dipropylen glycol, Glycerin, AHA, Vit. E, Collagen, Fragrance, Snail slime. Application

It is recommended to use the serum on the entire body, after bathing, especially on problem areas (stretch marks, pimples, black spots, wrinkles, scars, etc.)

Precautions

Changing the color of this product does not change its quality. Stop using it if you experience an allergic reaction. Do not use on a child under 12 years old.

30 AED

15% OFFFeatured

Scrubs, Shower Gel, Skin Care

Pure White Gold Glowing Exfoliating Shower Gel 1000ml

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Pure White Gold Glowing Exfoliating Shower Gel – 1000ml

Pure White Gold has been specially developed for the beauty of your skin thanks to the 6 precious vegetable oils that compose it. The Pure White Gold exfoliating shower gel cleanses and eliminates dead cells from your epidermis thanks to the apricot kernel powder it contains. This gel prepares your skin for a regenerating and softening beauty treatment.

It gives your epidermis its soft and silky texture while revealing the radiance of your complexion.

55 AED

8% OFFFeatured

BNB Bright Up Vitamin C Mask 120gm

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BNB Bright Up Vitamin C Mask 120gm

Vitamin C Face Mask is a brightening and rejuvenating treatment that infuses the skin with Vitamin C. It helps to even out skin tone, reduce dark spots, and boost radiance while providing deep hydration.

How To Use:

Apply an even layer to clean, dry skin and leave it on for 10-15 minutes. Rinse off with water and gently pat dry. Use 1-2 times a week for glowing, refreshed skin.

55 AED

8% OFFFeatured

&Honey Scalp Volume Shampoo Step 1.0 440ml

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&Honey Scalp Volume Shampoo Step 1.0 440ml

Address the dual concerns of hair dryness and an oily scalp with the &Honey Scalp Volume Shampoo 1.0, a luxurious formula enriched with potent natural ingredients. Perfect for revitalizing your hair roots, controlling oil, and promoting healthy hair growth, this shampoo is designed to restore balance and strength to your hair and scalp.

120 AED

Enchanteur Perfumed Body Lotion Enticing 750ml

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Enchanteur Perfumed Body Lotion Enticing 750ml

Enchanteur Body Lotion with its uplifting fragrance pampers your skin to perfection. Enriched with Aloe Vera and Olive Butter, to give you Satin Smooth skin with optimum moisturisation and nourishment.

42 AED

8% OFFFeatured

Hair Care, Hair Fertilizer

Doo Gro Extra Light Original Formula Hair Vitalizer 113gm

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Highlights:

Doo Gro Extra Light Original Formula Hair Vitalizer 113gm

Helps promote strong, healthy, shiny hair. This unique Extra Light Original Formula with Vitamins A & E strengthens and revitalizes tired and breaking hair. Safe to use on all types of hair, including natural, relaxed, color treated and braided.

Vitamin A & E
Safe on relaxed hair
Pleasant light fragrance
Paraben Free Formula
Helps reduce breakage allowing hair to grow longer

Directions: Use daily or as often as needed. Gently massage into hair and scalp. Do not rinse out. Style as usual.

For best results, use the family of DOO GRO® Products.

Warning: Hair is flammable. Flammability is increased by products of this type and by product build-up. Shampooing hair frequently can help avoid product build-up. Keep hair away from sparks, flame, extreme heat, or lit tobacco products. When using a pressing comb, follow directions provided with the comb being used. Keep out of reach of children.

55 AED