Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

Palmer’s, Coconut Hydrate Hand Cream 96gm

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Palmer’s, Coconut Hydrate Hand Cream 96gm

Hydrate and Replenish hands with Palmer’s® Coconut Oil Formula® Hand Cream, crafted with antioxidant-rich Extra Virgin Coconut Oil and Green Coffee Extract to keep hands soft and youthful-looking.

Coco Nucifera (Coconut) Oil*: Sustainably harvested, raw coconut is rich in natural lipids and proteins for superior hydration and maintaining a healthy glow.

Green Coffee Extract: loaded with polyphenols and antioxidants, green coffee keeps skin looking youthful.

*Certified Organic Extra Virgin Fair Trade Coconut Oil

Suggested use

Use on clean, dry hands as needed.

30 AED

7% OFFFeatured

Cetaphil Foaming Face Wash Redness Prone Sensitive Skin 237ml

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Cetaphil Foaming Face Wash Redness Prone Sensitive Skin 237ml

Cetaphil Foaming Face Wash for Redness-Prone Skin gently washes without over-drying to remove dirt, impurities, and makeup that can clog pores and irritate sensitive skin. Specially formulated with Licorice Extract, Allantoin, and Caffeine, this extra-gentle cleanser is designed to calm and soothe skin prone to redness. Self-foaming pump produces a rich, foamy lather that spreads smoothly and rinses away easily to leave skin feeling soothed and balanced. Developed and tested by dermatologists, this cleanser is hypoallergenic and non-comedogenic so it won’t clog pores or irritate sensitive skin.

130 AED

7% OFFFeatured

Difeel Luxury Moisturizing Hand Cream Cucumber Melon 40ml

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Difeel Luxury Moisturizing Hand Cream Cucumber Melon 40ml

This unique restorative Hand Cream moisturizes and nourishes through the careful blending of Vitamin E, Natural Oil and Botanical Extracts. The formula softens the outer layers of the skin and penetrates to the deeper inner levels. Our luxury creams give your hands the perfect hydration, comfort and nourishment they deserve, leaving skin soft to the touch.
Our Cucumber Melon Hand Cream:

Refreshes and deeply moisturizes dry skin
Nourishes skin with 100% Pure Natural Oil andVitamin E
Protects the skin from aging and free radicals

70 AED

18% OFFFeatured

Frozen Collagen Frozen White Plus Body Lotion 500ml

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Gluta Frozen White Cool Frozen Collagen Lotion Plus 10X Whitening 500ml

Frozen Lotion that is suitable for all skin types, including AHA, Alpha Arbutin 10 and collagen Vitamin C, which is part of helping to improve the lack of healthy skin. Makes skin whitening, smooth, tighten, decrease wrinkles. Make it pleasant to touch, sparkling aura, not return to being dark. Clear, bright, with aura revealing smooth white skin. New skin obtained from nourishment.

How to use:
Apply lotion to the neck, arm, whole body. For best results, use regularly in the morning without rinsing.

45 AED

15% OFFFeatured

Creams, Skin Care, Personal Care

Bepanthen Moisturizing Cream, Supports Healing of Damaged and Irritated Skin, 30g

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Bepanthen Moisturizing Cream, Supports Healing of Damaged and Irritated Skin, 30g

Bepanthen moisturizing cream for dry, damaged skin gently aids natural skin recovery, while keeping it soft, smooth and moisturized. This light formulation swiftly penetrates the skin exposed to drying and damaging environmental factors. Bepanthen cream contains the active substance dexpanthenol, Pro Vitamin B5, which is converted in the skin cells into the vitamin pantothenic acid. This active ingredients helps skin to grow, restore its healthy look, and stimulate its regeneration from the inside out. With its highly absorbent, slightly fatty emulsion, and high moisture content, Bepanthen moisturizing cream delivers a soothing effect on irritated skin.

55 AED

14% OFFFeatured

Yong Chin Micellar Face Wash Gel with Licorice Root 150ml

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Yong Chin Micellar Face Wash Gel with Licorice Root 150ml

Enriched with licorice root, provides a water boost for hydrated, dewy, and fresh skin. It helps remove dark spots, while its antioxidant properties protect and nourish your skin.

YC Micellar Face Wash Gel with Licorice Root is specially formulated with natural extracts and soft bead scrub. It helps deeply cleanse your skin, removing impurities while retaining your skin’s natural oil, moisture, and antioxidants. Licorice root improves skin tone to make skin look brighter, removes dark spots, and provides nourishment for soft and radiant skin.

How to use:

Gently apply onto wet skin all over the face, rinse off with fresh water.

30 AED

11% OFFFeatured

Pastil Body Lotion Chocolate 480ml

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Pastil Body Lotion Chocolate 480ml

40 AED

13% OFFFeatured

Skin Doctor Whitening Hand Cream 100gm

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Skin Doctor Whitening Hand Cream 100gm

Moisturizes, brightens and helps prevent and protect chapped or cracked skin.

Treat you hands and help soften cuticles with this deeply nourishing restorative cream that hydrates to help guard against daily environmental stresses.

How to use:

Squeeze the clean hands and gently massage in until fully absorbed. Apply regularly for best results.

35 AED

14% OFFFeatured

Sunshine Naturals Vitamin E Serum 30ml

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Sunshine Naturals Vitamin E Serum 30ml

Vitamin E Serum is a skincare product designed to provide deep hydration and effective protection against environmental aggressors. Vitamin E is known for its antioxidant properties, which help fight free radicals and reduce the signs of aging.

Benefits and Benefits:

Protects skin from damage caused by free radicals.

Provides sustained hydration that keeps skin soft.

Helps enhance skin elasticity and a healthy appearance.

Reduces the appearance of fine lines and wrinkles.

Contributes to an even skin tone and reduces pigmentation.

Soothes irritated skin and reduces redness.

How to use:

Cleanse the face well and dry gently.

Apply a few drops of serum onto fingertips.

Gently massage the serum onto your face in circular motions until fully absorbed.

30 AED

33% OFFFeatured

Creams, Spot Corrector, Skin Care

Purec Pure Egyptian Glutathione Soap 200gm

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Purec Pure Egyptian Facial Whitening & Firming Cream 50gm

Purec Egyptian Facial Whitening & Firming Cream give you a fair and flawless complexion. It reduces signs of skin ageing and increases the luminance and vibrancy of your skin. The skin appears more plum & radiant after judicious use.

Usage:

Apply liberally to clean face and gently massage into skin using small circular motion until fully absorbed. It is suitable for all skin types.

30 AED

PRODUCTS ON SALES

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13% OFFFeatured

Face Wash, Skin Care

Skin Doctor Charcoal Face Wash Gel 100ml

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Skin Doctor Charcoal Face Wash Gel 100ml

For oily skin, cleanses the face while removing the excess oil that cause acne and pimples.

Charcoal Face Wash Gel preserves skin’s natural moisture balance and helps to remove excess oil and make-up, leaving your skin to moisturize & glow.

How to use:

Apply gently to wet face and neck by massaging in circular motion. Rinse thoroughly with warm water.

35 AED

13% OFFFeatured

Hair Care, Hair Styling Products

Mielle Rosemary Mint Daily Styling Créme 240ml

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Mielle Rosemary Mint Daily Styling Créme 240ml

Mielle’s Rosemary Mint Daily Styling Creme is a double-duty gel cream made to help you achieve flawless styles and healthier hair! Made with certified organic ingredients, this custom formula moisturizes and nourishes your hair without weighing it down. It also offers frizz protection and great hold for all your favorite styles! And if that’s not enough, it also smells amazing. Give your hair the nourishment it deserves everyday with our Rosemary Mint Daily Styling Creme today!

Key Benefits:

Lightweight formula

Infused with biotin

Use daily for twist-outs, braid-outs, and wash-and-go styles

65 AED

6% OFFFeatured

Advanced Clinicals Collagen Plumping Face Serum 52ml

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Advanced Clinicals Collagen Plumping Face Serum 52ml

Advanced Clinicals Collagen Serum supports the natural production of collagen in the epidermis. After using this face serum, your skin will look plumper and firmer than ever before. Especially helpful for lip lines, advanced formula will visibly restore volume to crevices. Powerful Soy Complex diminishes the look of crepe-like skin. Transform yourself and your skin with Collagen Instant Plumping Serum for a youthful glow. Soy Extracts target sagging, lost elasticity and facial lines. Paraben-Free, gentle alternative to injections.

Non-irritating, Dermatologist & Allergy Tested.

Bonus: Highly concentrated Collagen facial serum contains firming algae extract to support supple skin.

80 AED

7% OFFFeatured

Pr. Francoise Bedon Reparateur Lightening Soap 200gm

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Pr. Francoise Bedon Reparateur Lightening Soap 200gm

The Exfoliating Soap for Professor Françoise Bedon is a soap made from plant gum with tea and verbena, specially developed for body care. It is a beauty soap that gently cleanses the skin

70 AED

13% OFFFeatured

Oils & Moisturizer, Skin Care

Mamado Aromatherapy Natural Aloe Vera Oil 150ml

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Mamado Aromatherapy Natural Aloe Vera Oil 150ml

Mamado Aromatherapy Natural Aloe Vera Oil is a versatile, plant-based oil known for its soothing and hydrating properties. Ideal for use on dry or sun-exposed skin, it helps maintain skin softness and comfort. This oil is also commonly used in massage routines and aromatherapy practices to support a sense of relaxation and well-being.

35 AED

15% OFFFeatured

Conditioner, Hair Care

Dax Ccnt Oil Tar Oil Kocatah Plus 397gm

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Dax Ccnt Oil Tar Oil Kocatah Plus 397gm

DAX Kocatah is specially compounded with Coconut Oil and a proprietary blend of ingredients. It is an extremely effective treatment for dry scalp, dandruff, and itching. DAX Kocatah also helps reduce hair breakage and split ends.

Made from Coconut Oil and Natural Tar Oil
Effective treatment for dry scalp, dandruff, itching and reducing breakage and split end

Coconut Oil — Excellent natural conditioner that helps with hair growth and adds shine.

Proprietary Blend — For treatment of dandruff and dry, itchy scalp. Helps relieve itching and flaking.

55 AED

10% OFFFeatured

Skin Light Super Lightening Serum 50ml

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Skin Light Super Lightening Serum 50ml

Skin Light Whitening Hydroquinone Free Serum is skin lightening serum With Natural Action, Gradually Lightens Freckles And Dark Spots Of The Skin Caused By Age, Sun Or Pregnancy. Spread A Thin Layer Of The Serum On The Part You Want To Lighten And Massage It Gently

45 AED

7% OFFFeatured

DR.MEINAIER Bulgarian Rose Peel Off Jelly Mask 650gm

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DR.MEINAIER Bulgarian Rose Peel Off Jelly Mask 650gm

Jelly masks are made mainly with refined alginate. They contain more alginate than regular rubber masks. So Jellymask texture is like jelly, which provides full hydration and a natural cooling effect all at once.
Hydro jelly mask trans from a gel-like mixture to a thick, rubber like mask that seals in moisture and infuses nourishing ingredients deeper into the skin.
Face mask covers your whole face without neglecting any small part of your skin such as under eye area and lips which makes it effective and reliable for you.
We have created moisturizing jelly face mask for all skin types, especially mature and aging skin, for women and men of any age who want to improve their skin appearance and achieve happier and healthier looking skin.

65 AED

10% OFFFeatured

Carrot Glow Intense Toning Beauty Milk 500ml

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Carrot Glow Intense Toning Beauty Milk 500ml

Lightening Strength: Enhanced Strength – Healthy, Radiant Glow for All Skin Types

Carrot Glow Intense Toning Lotion is a nourishing body lotion formulated to help visibly lighten the skin while promoting a healthy, radiant glow. Enriched with Carrot Seed Oil, Sweet Almond Oil, and a blend of brightening ingredients, it helps improve the appearance of uneven skin tone and dullness while leaving skin feeling soft, smooth, and comfortably hydrated.

Its lightweight, fast-absorbing formula provides lasting moisture without feeling greasy, helping to reveal a brighter, more even-looking complexion with continued use. Skin feels silky, refreshed, and naturally luminous, making it an ideal choice for daily body care.

540 AED

8% OFFFeatured

Krem Kap Malokap Hair Balsam Hair Conditioner 1000ml

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Krem Kap Malokap Hair Balsam Hair Conditioner 1000ml

A swiss energizing treatment restores exceptional body, shine, and stability.
Laboratory proven to repair hair in just two minutes.
Blend of three proteins to penetrate, repair and thicken each hair strand.
Suitable for hair conditioning for daily use.

60 AED

GIFT SET

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13% OFFFeatured

IQueen Glossy Lux Vent Thermal Hair Brush 72x260mm

Hair Accessories, Hair Care, Accessories

IQueen Glossy Lux Vent Thermal Hair Brush 72x260mm

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IQueen Glossy Lux Vent Thermal Hair Brush 72x260mm

Specially designed to partner with a blow dryer to mimic the effect of a curling iron to a certain extent.

With its semi-sheer amber ombré finish, this brush showcases natural wood grains beneath a high-gloss polish for a touch of luxury. The ergonomic wooden handle ensures comfort and control, while the vented metal barrel allows even airflow for faster styling. Designed to work with a blow dryer, it adds volume at the roots and creates smooth, rounded finishes with ease.

Overall Diameter: 72mm, Length: 260mm

70 AED

17% OFFFeatured

Lady Diana Lemon Deep Purifying Face Wash Clear Confidence 150ml

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Lady Diana Advanced Anti-Stretch Mark Lotion Smooth-Repair Skin 500ml

Rediscover smooth, resilient skin with Lady Diana advanced anti-stretch mark lotion, expertly formulated to combat the appearance of stretch marks and enhance skin elasticity. This intensive lotion is enriched with powerful natural ingredients like cocoa butter, vitamin E, and hyaluronic acid, which work together to deeply moisturize and repair skin tissues.

25 AED

20% OFFFeatured

Silky Cool Tutti Fruitti Mineral Bath Salt 3Kg

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Silky Cool Tutti Fruitti Mineral Bath Salt 3Kg

Silky Cool bath salts contains many beneficial minerals and nutrients that keep your skin smooth, soft and suppl. It cleanse and purify the skin improving skin’s radiance, tone and texture. Bath salts benefit not only our skin but our entire bodies – from inside out along with fighting stress.

60 AED

Beneks Fashion Fair Medicated Triple Action Soap 80g

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Beneks Fashion Fair Medicated Triple Action Soap 80g

Fashion Fair Soap is a combination to lightening and whitening the skin. It has been formulated to gradually fade dark skin and other skin conditions such as blackhead, pimples and age-spot. This, living the complexion youthful, loving young.

15 AED

10% OFFFeatured

Pretty Cowry Papaya Scrub 350ml

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Pretty Cowry Papaya Scrub 350ml

Apply scrub on face and body as required.

Gently message the areas with fingers and be extra careful with rough skin parts.

Rinse your face and body thoroughly.

45 AED

Pyary Hand Made Neem Herbal Soap 75g

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Pyary Hand Made Neem Herbal Soap 75g

Azadirachta indica, commonly known as neem, has attracted worldwide prominence in recent years, owing to its wide range of medicinal properties. Neem has been extensively used in Ayurveda, medicine and has become crucial to modern medicine. The medicinal utilities have been described especially for neem leaf and its constituents have been demonstrated to exhibit immunomodulatory. antiinflammatory, antihyperglycaemic, antiulcer, antimalarial, antifungal, antiviral, antioxidant, antimutagenic, and anticarcinogenic properties. This wide range of pharmacological activities of neem makes it an essential medicinal herb. Pyary neem soap, A combination of neem with coconut oil provides perfect natural care for your skin.

22% OFFFeatured

Skin Care, Sunscreen

Sunshine Naturals Sunshine Naturals Kojic Acid Sunscreen Cream SPF 50 – 80gm

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Sunshine Naturals Sunshine Naturals Kojic Acid Sunscreen Cream SPF 50 – 80gm

Sunshine Naturals SPF 50 Sunscreen Cream provides effective protection against the sun’s harmful rays and helps prevent burns and skin damage caused by prolonged exposure to the sun. It contains kojic acid, which works to lighten and unify skin tone, and also helps prevent the appearance of dark spots and reduce their appearance.

Benefits and features:

SPF 50 provides effective protection against UVA and UVB sun rays.
It contains kojic acid, which works to lighten and unify skin tone.
It helps prevent the appearance of dark spots and reduce their appearance on the skin.
Its formula is waterproof, making it suitable for use while swimming or sweating.
Its formula is light and non-greasy, suitable for all skin types.
In addition to sun protection, it also helps prevent skin damage caused by pollution and environmental aggressors.

How to use:

Before exposure to the sun, apply a generous amount of cream to the face, neck and any other area exposed to the sun.

Gently massage the cream until it is completely absorbed by the skin.

Reapply the cream regularly every two hours or after swimming or heavy sweating.

35 AED

10% OFFFeatured

Oils & Moisturizer, Skin Care

Active Caviar Drip Skin Restore Brightening Body Oil 300ml

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Active Caviar Drip Skin Restore Brightening Body Oil 300ml

Active Caviar Skin Restore Body Oil is a firming and repair body oil infused with 24K gold essence, collagen peptides, bakuchol, and vitamin E to hydrate, plump, and renew the skin. Fast-absorbing and gentle enough for sensitive skin, it delivers 24-hour hydration while supporting firmness, elasticity, and an overall smoother, more nourished complexion.

Key Active Ingredient

24K Gold Essence with Collagen Peptides, Bakuchol & Vitamin E

Helps improve skin firmness and elasticity.
Supports anti-aging renewal and deep nourishment.

Promised Benefits

Provides 24-hour hydration.
Soothes sensitivity and calms the skin.
Plumps and softens for a smoother feel.
Fast-absorbing with no greasy residue.
Supports firmness, elasticity, and anti-aging renewal.

How to Use

Cleanse the body thoroughly before application.
Pump a suitable amount of oil into hands.
Massage evenly over the body until fully absorbed.
Use daily for best firming and hydration results.

90 AED

14% OFFFeatured

Hair Treatment, Scrubs, Skin Care

Skin Doctor Coffee Face & Body Scrub 200ml

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30 AED

20% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Hi Glow Intensive Glow Men Beauty Cream

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Hi Glow Intensive Glow Men Beauty Cream

Hi, Glow Men Beauty Cream is a specially formulated skincare solution designed to help men achieve a more confident and radiant appearance. It contains powerful ingredients that brighten the complexion, hydrate and moisturize the skin, control oil secretion, soothe and heal irritated or inflamed skin, offer UV protection with SPF, and provide anti-aging benefits.

The cream is easy to apply and quickly absorbs, making it suitable for daily use. To use, cleanse your face, apply the cream evenly to your face and neck, and gently massage it in a circular motion. For sensitive skin, a patch test is recommended before use. If adverse reactions occur, discontinue use immediately.

20 AED