Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Serums, Skin Care

Dhin Dhin Face Plumping Cream 100gm

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Dhin Dhin Face Plumping Cream 100gm

CREAM is a unique daily moisturizer which delivers anti-wrinkle and firming action, created specially to care for your face and neck. Experience advanced action against the signs of aging with smoother, firmer skin.

USAGE: Smooth cream gently apply onto the face and Neck until thoroughly absorbed. Best to use everyday after cleansing the face and neck.

25 AED

30% OFFFeatured

Cloud 9 Lemon Plus Mango Extracts Soap 150gm

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Cloud 9 Lemon Plus Mango Extracts Soap 150gm

35 AED

8% OFFFeatured

Shower Gel, Skin Care

Double Dose Ultra Whitening Molato Shower Gel Vitamin C Fast Action 1000ml

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Double Dose Ultra Whitening Molato Shower Gel Vitamin C Fast Action 1000ml

55 AED

13% OFFFeatured

Cathay Doll Hyaluron Vitamin E Milk Protein Body Lotion 150ml

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Cathay Doll Hyaluron Vitamin E Milk Protein Body Lotion 150ml

Find yourself this body lotion from Cathy Doll that features a new formula to give you plump, radiant and luminous results with Hyaluronic acid benefits while locking in moisture for supple appearance with vitamin E. It is also enriched with skin nurturing Milk Protein to improve skin’s elasticity while strengthening the skin for more hydrated look than ever before. Additionally, this fast-absorbing and non-greasy body lotion comes with pleasant scent to put your mind at ease each time you use it.

How To Use

Squeeze a good amount of lotion onto palms and apply it across the body. For maximum effectiveness, it is recommended to use regularly in the morning and evening.

35 AED

14% OFFFeatured

Silky Cool Pomegranate Moisturizing Cream 500ml

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Silky Cool Pomegranate Moisturizing Cream 500ml

Moisturizing effect. Whitening the skin. Can be used for face & body

30 AED

14% OFFFeatured

Viva White Whitening Body Cream 150g

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Viva White Whitening Body Cream 150g

This Daily Protective Milk is a multi-function complexion unifier that unifies, corrects, protects, illuminates and hydrates your complexion in a single step. Your skin is radiant and unified while being protected against the premature signs of aging. Its formula including ISO White has been specially designed to respect the nature of African skin and adapt to their cosmetic needs.

This multi-function whitening body care unifies, corrects, protects, brightens and hydrates your skin in one step. Your skin is radiant and unified while being protected against premature signs of aging. Its formula includes the Opta White active and has been specially designed and adapted to meet the nature of African skins and their cosmetic needs.

30 AED

10% OFFFeatured

Silky Cool Avocado Facial Mud Mask 500ml

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Silky Cool Avocado Facial Mud Mask 500ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

45 AED

14% OFFFeatured

Shower Gel, Skin Care

D.E.S 5.5 Lightning Shower Gel 500ml

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D.E.S 5.5 Lightning Shower Gel 500ml

D.E.S 5.5 Extreme Shower Gel is a luxurious Shower Gel that cleanses the skin without attacking it. Its invigorating scent adds a hot and spicy note to your shower, while its natural ingredients of Baobab Oil and Vitamin A-B work together to rid the skin of dead cells and excess sebum, revealing its natural radiance. This soap is suitable for all skin types and can be used morning and evening by rubbing the skin in circular movements, focusing on rough areas. Use it daily to protect your skin from the harmful effects of free radicals and enjoy it’s refreshing scent and pure softness.

30 AED

13% OFFFeatured

Yong Chin Whitening Green Tea Face Wash 50ml

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Yong Chin Extra Whitening Double Milk Face Wash 100ml

Deep cleansing, extra moisturizing and intense nourishing with cow & goat milk extract.

Yong Chin Extra Whitening Double Milk Face Wash is a special extra whitening face wash formulated to moisturize your skin and nourish it with cow and goat milk extract.
– Eliminates dirst and residue.
– Helps prevent and control excess oil.
– Milk protein restores natural moisture balance to your skin.
– Skin apprears clean, youner looking, misturized and healthy.

35 AED

4% OFFFeatured

Anua Birch Moisture Boosting Serum 30ml

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Anua Birch Moisture Boosting Serum 30ml

Anua Birch Moisture Boosting Serum is a highly concentrated hydrating serum designed to deliver intense moisture and nourishment to the skin. Formulated with birch sap and other natural ingredients, this serum helps to enhance skin elasticity, reduce redness, and provide a radiant, dewy complexion. Its lightweight and fast-absorbing formula makes it suitable for all skin types, including sensitive skin.
Key Features:
• Deep Hydration: Enriched with birch sap to provide intense and long-lasting moisture.
• Soothing and Calming: Reduces redness and irritation, making it ideal for sensitive skin.
• Enhances Elasticity: Supports skin elasticity and firmness, promoting a youthful appearance.
• Lightweight and Fast-Absorbing: Quickly penetrates the skin without leaving a sticky residue.
• Natural Ingredients: Free from harsh chemicals, artificial fragrances, and colors.
• Suitable for All Skin Types: Especially beneficial for dry and sensitive skin.

130 AED

PRODUCTS ON SALES

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20% OFFFeatured

Bar Soap, Skin Care

Skin Doctor Rosemary Mint Ultra Moisturizing Soap 100gm

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Skin Doctor Rosemary Mint Ultra Moisturizing Soap 100gm

Infused with biotin, it purifies and revives.

Skin Doctor Rosemary Mint Ultra Moisturizing Soap is a specially formulated purifying and reviving formula for everyday use. It helps skin retain its moisture and leaves it feeling healthy, refreshed and hydrated.

How to use:

Rub the soap bar onto you wet skin and gently massage to create a fine lather, then rinse off.

20 AED

17% OFFFeatured

Neoprosone Skin Brightening Tube Gel 30gm

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Neoprosone Skin Brightening Tube Gel 30gm

Neoprosone Gel Forte 30g: formulated in a light refreshing scent, Neoprosone Complex Forte Brightening Gel reduces appearance of drak brown spots, evening out skin tone wiht brightening Arbutin complex. Helps prevent premature aging, promoting a radiant youthful complexion.

25 AED

11% OFF

PrettyBe Facial Scrub Lemon 500ml

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PrettyBe Facial Scrub Lemon 500ml

40 AED

23% OFFFeatured

Conditioner, Hair Care

Difeel Vegan Keratin Anti Frizz Shampoo 1000ml

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Difeel Vegan Keratin Anti Frizz Shampoo 1000ml

Tame frizz and restore silky smoothness with Difeel Vegan Keratin Anti-Frizz Shampoo. This advanced, plant-powered formula is designed to smooth unruly hair, reduce frizz, and enhance shine without compromising your values. Made with vegan keratin, this strengthening shampoo helps fortify strands, improve manageability, and protect against breakage while delivering a sleek, polished finish.

Perfect for frizzy, dry, color-treated, or damaged hair, this gentle yet effective cleanser hydrates as it cleans, leaving hair soft, bouncy, and visibly healthier after every wash.

Formulated without harsh additives, this shampoo is 100% vegan, cruelty-free, paraben-free, and phthalate-free—so you can enjoy beautiful results with clean, conscious care.

Key Features & Benefits

Anti-Frizz Control: Smooths flyaways and tames frizz for a sleek, silky finish
Vegan Keratin Infused: Plant-based keratin helps strengthen and reinforce weak strands
Hydrates & Protects: Adds moisture to help prevent dryness and breakage
Boosts Shine & Bounce: Enhances natural luster while improving softness and movement
Color Safe Formula: Gentle cleansing safe for color-treated and chemically processed hair
Clean Beauty Formula: 100% Vegan, Cruelty-Free, Paraben-Free & Phthalate-Free
For All Hair Types: Ideal for frizzy, dry, damaged, or unruly hair

155 AED

4% OFFFeatured

Creams, Lotion, Skin Care

QV Moisturizing Cream for All Skin Types 500gm

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QV Moisturizing Cream for All Skin Types 500gm

A highly effective moisturizing cream for dry skin, especially after showering, bathing, shaving, exposure to harsh climatic conditions, and at night. This rich, protective cream replenishes the skin and helps repair dry areas. It contains squalene, a natural component found in the skin’s oil. Areas prone to dryness like the elbows, knees, and hands will just love what QV Cream can do to help.

It’s a light moisturizer that can be used every day for sensitive, dry, and itchy skin. It also helps to lock in the natural moisture by acting as a protective barrier.

Benefits and features:

Recommended for moisturizing dry skin.
Helps to seal in natural moisture by acting as a protective barrier.
Helps protect against dryness.
pH-balanced, low-irritant formulation, free from fragrance, colour, lanolin and propylene glycol.
Suitable for sensitive skin and flaking or itchiness due to dry skin conditions.
Suitable for infants and the elderly.
24 hour moisturising/hydration.
Vegan Friendly – contains no animal-derived ingredients
[ GENTLE ON SKIN ] Recommended for daily use and Suitable for dry skin, sensitive skin, oily skin, and acne-prone skin
A highly concentrated, rich, moisturizing cream
Hypoallergenic
Protects against water loss by sealing in skin’s natural moisture
Use as often as required to moisturize areas such as elbows and knees
Imported Made in Australia.

How to use:

Apply an appropriate amount of cream to clean, dry skin.

Gently massage the cream until it is completely absorbed by the skin.

The cream can be used daily on the face and body.

125 AED

8% OFFFeatured

Dietary Supplement, General Supplements, Weight Loss Coffee, Wellness

Wink White XS Black Coffee 0% Sugar, Cholesterol-Free Slimming Coffee 50gm

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Wink White XS Black Coffee 0% Sugar, Cholesterol-Free Slimming Coffee 50gm

Delicious, Healthy, and Slimming

Enjoy your daily cup of coffee without the guilt with Wink White XS Black Coffee – a smart, sugar-free blend designed for those who want to stay in shape while enjoying the rich taste of premium coffee. Formulated with fat-burning extracts, metabolism boosters, and natural sweetness, it’s the perfect drink for weight control and energy.

Whether you’re on a diet, staying active, or simply maintaining your figure, this low-calorie coffee keeps you full longer, supports fat burning, and helps you feel energized all day.

55 AED

13% OFFFeatured

Fair & White Gold Exfoliating Argan Soap 200g

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Fair & White Gold Exfoliating Argan Soap 200g

This precious soap combines Apricot kernel fragments, which eliminate dead cells, with Argan oil, known for its nourishing and soothing properties. Leaves skin radiant, soft and revitalized.

65 AED

13% OFFFeatured

Pastil Face & Body Scrub Charcoal

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Pastil Face & Body Scrub Charcoal

35 AED

13% OFFFeatured

Maxi-Peel Exfoliant Solution No. 2 60ml

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Maxi-Peel Exfoliant Solution No. 2 60ml

For treatment and prevention of mild, moderate to severe cases of pimples, blackheads & whiteheads.

Reduce breakouts

Eliminate acne-using bacteria

Remove dead skin cells

Whitens dark spots and blemishes

Helps prevent dark pigmentation

35 AED

13% OFFFeatured

Joji Secret Young Cherry Revive Dull Skin Mask 30gm

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Joji Secret Young Cherry Revive Dull Skin Mask 30gm

35 AED

GIFT SET

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25% OFFFeatured

RDL Babyface Whitening Soap with Melawhite 135g

Bar Soap, Skin Care

RDL Babyface Whitening Soap with Melawhite 135g

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RDL Babyface Whitening Soap with Melawhite 135g

Try our newly improved RDL Babyface Whitening Soap with Melawhite. It has unique blends of active ingredients to help lighten skin complexion with regular use. It also has moisturizers for a youthful and radiant looking skin.

15 AED

8% OFFFeatured

Fair Lady Moisturizing & Whitening Body Lotion UV Protection 700ml

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Fair Lady Moisturizing & Whitening Body Lotion UV Protection 700ml

Fairlyde is a complete lotion that provides deep hydration and skin lightening with effective protection from UV damage. It contains natural ingredients that work to lighten the skin safely, with a light and easily absorbed formula that does not leave a greasy effect. It gives the skin a healthy and radiant appearance thanks to its nourishing and moisturizing elements, making it suitable for daily use.

Benefits and features:

Deep hydration that lasts all day, keeping the skin soft.
Natural lightening thanks to safe whitening ingredients.
UV protection to prevent pigmentation caused by the sun.
Enhances skin elasticity and maintains its vitality.
Light and non-greasy formula, easy to absorb.
Suitable for all skin types, including sensitive skin.
Economical package provides long-term use.

How to use:

Use daily after showering or as needed.

Apply an appropriate amount of lotion to dry, clean skin.

Gently massage the lotion in circular motions until completely absorbed by the skin.

For best results, it is preferable to use it regularly in the morning and evening.

60 AED

10% OFFFeatured

Scrubs, Shower Gel, Skin Care

LightUp Brightening Exfoliating Shower Gel Carrot 400ml

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Light Up Dark Spots Correction Cream Vita-Clariant with Vitamin C 200ml

Light Up Dark Spots Correcting Cream with vitamin C, B-Carotone Collagen. Designed for skin with marks and spots

Vita-Clariant complex with Vitamin C, Beta-carotene, Collagen, Aloe Vera concentrate & fruit principles, targets blemished areas of your skin to effectively lighten marks and fights pigmentation build-ups.

45 AED

13% OFFFeatured

Skin Doctor Lemon Face Wash Gel 100ml

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Skin Doctor Lemon Face Wash Gel 100ml

Lemon Face Wash Gel preserves skin’s natural moisture balance and helps to remove excess oil and make-up, leaving your skin to moisturize & glow.

How to use:

Apply gently to wet face and neck by massaging in circular motion. Rinse thoroughly with warm water.

35 AED

14% OFFFeatured

Anti Stretch Marks, Face Wash, Skin Care, Spot Corrector

Chandni Whitening Day And Night Cream 30gm

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Chandni Whitening Day And Night Cream 30gm

Chandni Whitening Day and Night Cream 30gm is a powerful skin-brightening formula designed to nourish, protect, and lighten your skin around the clock. The day cream helps shield your skin from sun damage and pollution, while the night cream repairs and rejuvenates your skin as you sleep. Regular use promotes an even-toned, radiant, and smooth complexion.

Key Features:

Brightens and lightens the skin tone naturally
Protects against sun damage and pollution during the day
Rejuvenates and repairs skin overnight
Helps reduce dark spots, blemishes, and pigmentation
Suitable for all skin types

30 AED

5% OFFFeatured

Conditioner, Hair Care, Hair Scalp Treatment

Sulfur 8 Medicated Light Formula Anti-Dandruff Hair & Scalp Conditioner 113gm

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Sulfur 8 Medicated Light Formula Anti-Dandruff Hair & Scalp Conditioner 113gm

Formulated with sulfur to condition hair and scalp.
Lightweight formula that moisturizes and softens hair without weighing it down.
Helps relieve dryness of hair and scalp.
Improves manageability and makes styling easier.
Adds natural shine and softness.

Sulfur 8 Medicated Light Formula Anti-Dandruff Hair & Scalp Conditioner

Controls scalp itching & flaking due to dandruff
Apply to the affected area 1 – 4 times daily, or as directed by a doctor

Active Ingredients:
Sulfur 2%

Directions: Apply to the affected area 1-4 times daily, or as directed by a doctor.

95 AED

11% OFF

PrettyBe 5in1 Whitening Scrub Milk 600ml

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PrettyBe 5in1 Whitening Scrub Milk 600ml

40 AED

13% OFFFeatured

Donkey Milk Protect Sunblock 130ml

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Donkey Milk Protect Sunblock 130ml

The Donkey Milk Protect Sunblock is the ultimate sun protection solution for all skin types, available in two powerful variants SPF 90 PA+++ for extra protection and SPF 60 PA+++ for moderate coverage. Formulated with natural donkey milk extract, this sunblock not only provides superior UVA/UVB protection but also helps lighten, mattify, and moisturize your skin, leaving it feeling soft, nourished, and well-protected throughout the day.

Key Benefits:

Superior Sun Protection: Offers broad-spectrum UVA/UVB protection to shield skin from harmful sun rays.
Lightens and Brightens: Helps even out skin tone for a radiant, glowing complexion.
Mattifies Skin: Controls shine and helps maintain a matte finish, ideal for oily or combination skin.
Moisturizes and Nourishes: Infused with donkey milk extract to hydrate and nourish your skin, preventing dryness.
Water and Sweat Resistant: Quick-absorbing formula that provides long-lasting protection during outdoor activities.

Features:

Natural Donkey Milk Extract: Rich in vitamins and minerals, it nourishes and moisturizes while protecting the skin.
SPF 90 PA+++ and SPF 60 PA+++: Choose between stronger protection (SPF 90) or moderate coverage (SPF 60) based on your needs.
Lightweight Formula: Absorbs quickly and does not leave a greasy residue, perfect for daily wear.
Non-Irritating: Suitable for all skin types, including sensitive skin.

35 AED

13% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Aichun Beauty Vitamin C Essential Oil Skin And Hair 200ml

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Aichun Beauty Vitamin C Essential Oil Skin And Hair 200ml

35 AED

10% OFFFeatured

Fair and White Glow Essential Exclusive Whitenizer Cream 180ml

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Fair & White Original Glutathione Extra Glowing Cream 180ml

EXTRA GLOWING CREAM – Original Glutathion Premium Brightening Cream with Niacinamide, Shea Butter, Glutathione and Vitamin C

Dress your skin in light with an ultra-radiant effect! This face and body care will reveal your radiance. To unify and clarify the complexion, diminish shine and the appearance of pores, nourish the skin and improve its elasticity.

A rich, high-performance cream with multiple benefits, it helps to:

– Protect the skin and strengthen the skin barrier

– Clarify and unify the complexion and give it a beautiful glow

– Fade pores, small imperfections and shine on the face

– Improve skin elasticity, bring comfort and soften

140 AED