Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Cleansers, Skin Care

Anua Heartleaf 87 Low PH Deep Cleansing Water 500ml

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Anua Heartleaf 87 Low PH Deep Cleansing Water 500ml

Face Anua Heartleaf 87 Low pH Deep Cleansing Water is a gentle yet effective cleansing solution that helps remove makeup, dirt, and impurities while maintaining the skin’s natural pH balance. Formulated with 87% heartleaf extract, it soothes and calms the skin, making it ideal for sensitive skin types. This cleansing water aims to deeply cleanse without stripping the skin of its essential moisture, leaving it feeling refreshed and hydrated.

95 AED

25% OFFFeatured

R&D Care Rosemary & Kojic Whitening Shower Scrub 300gm

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R&D Care Rosemary & Kojic Whitening Shower Scrub 300gm

Instructions For Use

Use on wet skin in the shower, to remove dead cells from the surface of the skin. Rinse well with water.

15 AED

14% OFFFeatured

Silky Cool Chocolate & Cacao Moisturizing Cream 275ml

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Silky Cool Chocolate & Cacao Moisturizing Cream 275ml

Moisturizing effect. Whitening the skin. Can be used for face & body

30 AED

18% OFFFeatured

H20 Beaute Body Lightening Lotion 500ml

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H20 Beaute Body Lightening Lotion 500ml

H20 Lait De Beaute Body Lotion 500 ml H20 Body Lotion with Carrot and Apricot FAST ACTIONH20 Jours milk designed with the best cocktail of fruit Acids. It carries out in deeply the body by guaranteeing uniform and bright to your complexion.H20 body lotion protects your skin from solar and bacterial aggressions without irritation.

45 AED

20% OFFFeatured

Reborn Moisturizing Cream Papaya 500ml

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Reborn Moisturizing Cream Papaya 500ml

Crafted especially for the delicate skin on your face.Created with quality essential oils and exquisitely nourishing butters, a dab of one of our handcrafted moisturizers will leave your skin feeling fantastic and looking its best. Whether your ideal routine involves moisturizing twice a day or twice a week, our versatile range of hardworking moisturizers are up to the challenge.

40 AED

13% OFFFeatured

Skin Doctor Rice Whitening Scrub For Face & Body 500gm

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Skin Doctor Rice Whitening Scrub For Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

Skin Doctor Oud Saffron Whitening Scrub offers a special formula that contains natural exfoliating particles and rice which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

22% OFFFeatured

Jaune D’œuf Treating and clarifying Lotion Cleanser 150ml

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Jaune D’œuf Treating and clarifying Lotion Cleanser 150ml

Jaune D’œuf lotion rich in essential nutrients is an excellent active ingredient for treating and clarifying skin. Thanks to its light formula, it reduces spots and evens out the complexion..

Application

To apply to clean, dry skin, soak a cotton pad and pass it over the face and neck before the usual treatment cream. Avoid the eye area.

Precautions

For adult body use, keep out of reach of children and avoid contact with eyes.

35 AED

13% OFFFeatured

Fair & White GOLD 1 Radiance Argan Lotion 200ml

Cleansers, Skin Care, Tonners

Fair & White Gold Radiance Argan Tonifying & Purifying Lotion 200ml

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Fair & White Gold Radiance Argan Tonifying & Purifying Lotion 200ml

Containing Argan Oil, Aloe Vera and Menthol, this lotion offers purifying action for combination to oily skin. It helps to reduce imperfections, tighten pores and eliminate impurities for clean skin, refined skin texture and a luminous complexion. Derived from Argan oil

65 AED

19% OFFFeatured

Face Cream, Skin Care

Carrot Magic Exclusive Carrot Beta Carotene Whitening Face Cream.

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Carrot Magic Exclusive Carrot Beta Carotene Whitening Face Cream.

Carrot Magic Exclusive Carrot Beta Carotene Whitening Face Cream is a brightening and moisturizing facial skincare cream formulated to help improve the appearance of dull, dry, and uneven-looking skin while promoting a smoother and more radiant complexion.

Featuring carrot and Beta Carotene-focused skincare, this face cream provides nourishing care that helps maintain skin softness, moisture, and a healthy-looking glow. Beta Carotene is known for its antioxidant properties and complements the carrot-based formula to support the appearance of conditioned and revitalized skin.

With regular use, Carrot Magic Exclusive Carrot Beta Carotene Whitening Face Cream helps keep facial skin feeling moisturized, smooth, soft, and supple while supporting a brighter and more even-looking appearance.

Key Benefits:
• Helps brighten dull-looking facial skin.
• Helps promote a more even-looking complexion.
• Beta Carotene-focused skincare formula.
• Provides nourishing carrot-based facial care.
• Helps moisturize dry-feeling skin.
• Leaves facial skin feeling softer and smoother.
• Helps promote healthy and radiant-looking skin.
• Supports skin softness and suppleness.
• Provides antioxidant-focused skincare.
• Suitable for regular facial skincare.

Directions for Use:Cleanse and dry the face before application. Apply a small amount evenly to the face and neck and massage gently using circular motions until completely absorbed. Use regularly as part of your facial skincare routine. During daytime use, follow with an appropriate broad-spectrum sunscreen.

For external use only. Avoid direct contact with the eyes. Do not apply to broken or irritated skin. Patch testing before first use is recommended. Discontinue use if irritation occurs.

65 AED

6% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Difeel 100% Pure Essential Oil Cedar Wood 30ml

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Difeel 100% Pure Essential Oil Cedar Wood 30ml

Extra premium grade and perfect for aromatherapy, these Natural Essential Oils maintain the balance of body, mind, heart and spirit. Whether you are looking for a specific healing from the oils or simply for the scent, these oils are soothing, relaxing and full of benefits.
Aroma: Woodsy, burning
Our Cedar Wood Oil:

Has a grounding, calming affect
Acts as an insect repellant
Acts as an antifungal, anti infectious and antiseptic oil

75 AED

PRODUCTS ON SALES

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17% OFFFeatured

Creams, Skin Care

Biocos Aloe Vera Soothing Gel 92% Hydrates & Nourishes with Aloe Vera

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Biocos Aloe Vera Soothing Gel 92% Hydrates & Nourishes with Aloe Vera

Instant Skin Relief: Perfect for treating minor scrapes, burns, and bumps, this soothing gel provides immediate relief and accelerates skin recovery.
Calms & Hydrates Irritated Skin: Aloe Vera’s natural cooling properties calm rough, sunburned, or irritated skin, restoring moisture and comfort.
Antioxidant-Rich & Rejuvenating: Packed with antioxidants, this gel nourishes and rejuvenates the skin, helping to reduce inflammation and promote healing.
Versatile Skincare Solution: Ideal for daily use as a moisturizer, it hydrates dry skin and maintains a smooth, refreshed complexion.
Balances Skin Tone & Texture: Regular use helps improve skin texture and tone, leaving it soft, even, and radiant.

25 AED

25% OFFFeatured

Hair Removals, Personal Care

Pastil Hair Remover Skin Refreshing Chamomile 125ml

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Pastil Hair Remover Skin Refreshing Chamomile 125ml

15 AED

13% OFF

Cire D’abeille Beeswax Concentrate 100ml

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Cire D’abeille Beeswax Concentrate 100ml

Its innovative formula eliminates dead cells to refine and improve skin texture and illuminates your skin in just one step. This Concentrate is rich in fatty acid, nourish the skin barrier and makes the skin softer and more beautiful. Its Formula innovative repairs and gives a nice light complexion.

Direction of usage:

How to use: Always apply to a clean/dry skin, massaging in circles until the body lotion is completely absorbed. For body use, eep out of reach of children. For all skin type.

35 AED

14% OFFFeatured

Shower Gel, Skin Care

Skin Doctor Pink Blossom Shower Gel 500ml

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Skin Doctor Pink Blossom Shower Gel 500ml

Gives a refreshing feeling with deep cleansing and a calming floral fragrance.

Enjoy a refreshing feeling with Skin Doctor Pink Blossom Shower Gel that deeply cleanses, Moisturizes and nourishes your skin with a calming floral fragrance.

How to use:

Pour an ample amount on wet hands or wet loofah and lather gently all over body. Rinse thoroughly with water.

30 AED

12% OFFFeatured

Edge Control, Hair Care, Hair Styling Products

Mielle Pomegranate & Honey Maximum Hold Gel Styler 454gm

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Mielle Pomegranate & Honey Maximum Hold Gel Styler 454gm

Our Maximum Hold Gel Styler is the perfect multi-purpose gel for natural hair styling. Use to smooth and set sleek, frizz-free top knots, ponytails and pineapple styles. Perfect for defining, clumping and elongating wash & go styles for maximum curl control.

Key Benefits:

Moisturizing, Maximum Hold Styling Gel

Multi-Styler Gel That Smoothes & Defines Curls

For All Hair Types Including Thick, Curly Type 4 Hair

Alcohol Free, No Flaking, No Tack

Refresh Hack: Lightly Mist with Water to Reactivate Cu

75 AED

22% OFFFeatured

Gift Sets, Lotion, Oils & Moisturizer, Skin Care

Skinamm Carrot Super Whitening Skin Lotion Face & Body 500ml & Carrot Super Whitening Oil Gel 200ml

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Skinamm Carrot Super Whitening Skin Lotion Face & Body 500ml & Carrot Super Whitening Oil Gel 200ml

Features moisturizing and antioxidant properties

Body moisturizer locks in moisture to help revitalize dry and dull-looking skin

Heals dry skin for glowing radiance with non-greasy, rich moisturization

70 AED

8% OFFFeatured

Mahe Naturals Shea Butter Mask 300ml

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Mahe Naturals Shea Butter Mask 300ml

If you want to take your curls from pretty good to life-changing, incorporating hair masks into your routine is the way to get there. This Shea Butter Mask will rehydrate your curls, help with detangling as well. “Slip is really important when it comes to preventing breakage, This formula is excellent for dry, dull, or lifeless curls that are in need of an instant shot of hydration. From softening to detangling to moisturizing and conditioning, this mask, rich with Shea Butter delivers your curls everything it needs.

55 AED

25% OFFFeatured

Pastil Hair Remover Skin Refreshing Greem 125ml

Hair Removals, Personal Care

Pastil Hair Remover Skin Refreshing Lemon 125ml

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Pastil Hair Remover Skin Refreshing Lemon 125ml

15 AED

20% OFFFeatured

Trimay Panthenol Madeca Enhance Barrier Cream 50ml

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Trimay Panthenol Madeca Enhance Barrier Cream 50ml

Discover intensive skin relief with Trimay Panthenol Madeca Enhance Barrier Cream, a rich, dermatologist-formulated moisturizer designed to strengthen and restore the skin barrier. Enriched with 5% panthenol and madecassoside, this barrier cream delivers deep hydration, soothes redness, and calms sensitive or irritated skin.

Ideal for dry, stressed, or post-treatment skin, its lightweight yet nourishing texture absorbs quickly without clogging pores. Suitable for daily use on all skin types, including sensitive skin.

120 AED

20% OFFFeatured

Reborn Whitening Lotion 200ml

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Reborn Whitening Lotion 200ml

40 AED

GIFT SET

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14% OFFFeatured

Face Cream, Skin Care, Spot Corrector

BERG White Miracle Gold Beauty Cream With SPF 30

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BERG White Miracle Gold Beauty Cream With SPF 30

A luxurious skincare product designed to lighten skin, reduce spots, and promote a youthful appearance. This beauty cream contains essential ingredients like Vitamin C, offering protection from sun damage with SPF 30. It helps improve the skin texture, giving a radiant, even-toned complexion.

Key Benefits

Lightens and brightens skin tone
Reduces the appearance of dark spots and pigmentation
Provides sun protection with SPF 30
Improves skin texture and moisturizes deeply
Suitable for most skin types

30 AED

4% OFFFeatured

Difeel Rosemary and Mint Premium Hair Oil with Biotin 75ml

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Difeel Rosemary and Mint Premium Hair Oil with Biotin 75ml

Our expertly formulated Difeel Rosemary & Mint Hair Care line, helps promote healthy, natural hair growth while strengthening dry, damaged hair, while invigorating your scalp!

Strengthening and Nourishing

Our Difeel Rosemary & Mint Hair Oil is infused with nourishing Biotin. Biotin plays an important role in the health of your hair, skin, and nails. A lack of Biotin can lead to hair loss.

For Stronger, Fuller and Thicker Hair

Our Strengthening Leave-in Hair Oil repairs dry and damaged hair to improve overall hair strength and growth.

115 AED

7% OFFFeatured

Petal Fresh Brightening Papaya & Pineapple Facial Scrub 200ml

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65 AED

22% OFFFeatured

Feminine Care, Personal Care

Femfresh Ultimate Care Active Wash 250ml

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Femfresh Ultimate Care Active Wash 250ml

Refresh your post-workout routine with our specially designed ph-balanced formula, dermatologically and gynaecologically d

A multiactif complex charged with silver-ions technology, ginseng extract and antioxidants to keep intimate skin hydrated and feeling fresh for up to 24 hours

Femfresh daily products are made with gentle hypoallergenic and soap-free ingredients

unlike ordinary body washes and shower gels, femfresh is formulated to sooth and protect against irritation to your intimate skin

35 AED

17% OFFFeatured

Shower Gel, Skin Care

Gold Skin Clarifying Cream tube with Argan Oil 50g

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Gold Skin Clarifying Cream tube with Argan Oil 50g

The fast-acting tube cream GOLD SKIN acts against impurities and certain skin conditions such as eczema, psoriasis and allergies. It helps to even out the complexion.

Product benefits

Intensely moisturises the epidermis.
Acts against impurities and certain skin conditions.
Softens and smoothes the epidermis.
Helps to even out the complexion

How to use

Apply the cream tube GOLD SKIN on the dark areas (elbows, phalanges, knees…).

25 AED

20% OFFFeatured

Deodorants & Antiperspirants, Fragrances, Roll On

Dove Beauty Cream Pink 150ml

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Dove Beauty Cream Pink 150ml

20 AED

5% OFFFeatured

Carotis Shea Butter Body Lotion with Shea Butter, Arbutin Complex and Vitamin A 400ml

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Carotis Shea Butter Body Lotion with Shea Butter, Arbutin Complex and Vitamin A 400ml

CAROTIS FORMULA: Lightly hydrates while restoring an even skin tone with potent Arbutin Complex. Softens skin with non-irritating Lactic Acid, revealing a luminous glow.
EVEN OUT SKIN TONE: This Lotion is specifically formulated to fade brown spots on elbows, knees, neck and body
CARROT OIL: It protects against environmental pollutants and smoothes skin with potent anti-oxidant Vitamin “A”.
SHEA BUTTER : High concentrations of fatty acids and vitamins make this lotion an ideal product for softening skin. Shea butter also has anti-inflammatory and healing properties. Using shea butter on your body, especially your face, can condition, tone, and soothe your skin.
MAXIMISE THE BENEFITS: Apply a thin layer of Carotis Shea Butter Body Lotion to dark spots on dry, cleansed skin twice a day. Avoid eye area. Follow up with minimum SPF 30 sun protection daily during and after

180 AED

10% OFFFeatured

Curly & Wavy hair, Hair Care, Hair Cream

Queeny Cazara Coconut & Shea Butter Curling Cream 260ml

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Queeny Cazara Coconut & Shea Butter Curling Cream 260ml

Queeny Cazara’s Sulfate-Free Coconut & Shea Butter Curling Cream is your go-to for soft, defined, and frizz-free curls. Infused with rich coconut oil and deeply nourishing shea butter, this cream locks in moisture, enhances curl pattern, and adds a natural, healthy shine—without any crunch or buildup.

Perfect for waves, curls, and coils, this lightweight formula tames frizz, boosts bounce, and leaves your hair smelling as amazing as it looks. Free from sulfates, parabens, and harsh chemicals—because your curls deserve nothing less.

How to Use:

Start with clean, damp hair.

(Works best after washing and conditioning.)

Section your hair for even distribution.

Apply a small amount of curling cream to each section, raking it through from roots to ends using your fingers or a wide-tooth comb.

Scrunch upward to encourage curl formation.

Air-dry or diffuse depending on your preferred finish.

For extra hold or shine, follow with your favorite styling gel or oil.

45 AED