Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

Radiance7 Lightening Milk 250ml

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Radiance7 Lightening Milk 250ml

Rich in kojic acid and glutathione, sodium EDTA, vitamin E and C, Radiance 7 Whitening Body Milk ensures hydration of the epidermis and gradually lightens dark areas. It leaves the skin visibly soft and smooth for 48 hours.

85 AED

6% OFFFeatured

Veet Gold Frozen Extra Whitening 10X Shower Gel 1000ml

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Veet Gold Frozen Extra Whitening 10X Shower Gel 1000ml

This solid White body wash is a strong solution to cancel all skin problems. It whitens your skin in a very special way, your skin in a very special way, your skin appears radiant, youthful and spotless. Regular use will gradually fade, hyperpigmentation problems such as dark skin, red skin, acnes, spot and stretch mark, scars that may occur from pregnancy or use of bleaching cream. RX Saluta injection is the perfect solution to get a total perfect solution whitening effect.

Ingredient

White Glutathione, Alchol Glycerin, Soy Protein, Perfume extracts, sodium Lactate, carrot seed oil, Vitamin K Citric Acid, chloride

85 AED

3% OFFFeatured

New York Fair & Lovely Active Lightening Cream 100ml

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New York Fair & Lovely Active Lightening Cream 100ml

Introducing New York Fair & Lovely’s Active Lightening Cream, a light, and creamy-textured formula designed to minimize the appearance of dark brown spots while providing gentle hydration to the skin. The active ingredients work to lighten the skin and protect it against damaging free radicals, promoting a luminous complexion. With regular use, this cream helps restore the skin’s softness, smoothness, and even tone.

Directions: Apply a thin layer to clean, dry skin, focusing on areas with dark brown spots. Use it preferably at night for optimal results. Follow up with a minimum SPF 30 sunscreen during the day to protect the skin from further discoloration.

155 AED

14% OFFFeatured

Eskinol Lemon Facial Cleanser 225ml

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Eskinol Classic White Black Hear Eliminates Facial Deep Cleanser 225ml

Get clean and smooth skin with this bright facial cleanser.
It deeply removes dirt, excess oil, and remains makeup.
It is specially formulated to remove blackheads to make the skin radiant.
It avoids pimples and other skin problems from coming back.

It leaves your skin clean, bright, and healthy.

How to use:

Moisten a piece of cotton and apply it to the face and neck.
Repeat until no trace of dirt is seen on the cotton.
Use anytime and anywhere for truly clean skin.

30 AED

17% OFFFeatured

Face Cream, Skin Care

Kanza Aloe Vera & Avocado Whitening Beauty Cream

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Kanza Aloe Vera & Avocado Whitening Beauty Cream

Kanza cream, helped me remove dark circles, acne, wrinkles, freckles and signs of aging, and Kenza cream is a very popular cream that helps moisturize and lighten the skin, as I discovered from my experience with Kenza cream that it helps protect it from ultraviolet ray

Highlights

Helpful to reduce dark circles resulting in even skin tone
Improve appearance of pigmentation marks and reduce face puffiness
Stimulates skin renewal and helps lighten spots, blemishes

25 AED

10% OFFFeatured

Odeon Blossom Body Lotion 400ml

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Odeon Blossom Body Lotion 400ml

ODEON blossom body lotion Helps improve skin hydration and protect the skin from excessive dryness

Highlights

Helps premature ageing
Known to protect the skin from harmful sun rays
Helps restore moisture from the skin to give a radiant soft and smooth effect

45 AED

20% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Now Foods Solutions Jojoba Oil 118ml

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Now Foods Solutions Jojoba Oil 118ml

Condition: In need of healthier looking hair, softer skin, or an oil for general bath care and massage.

Solution: 100% Pure Jojoba Oil is derived from the seed of the jojoba (Simmondsia chinensis) shrub and is one of the most popular cosmetic oils available today. Its high stability and cosmetic versatility make it ideal for all skin and hair types, and it is most commonly used to promote softer hair and skin. Jojoba oil contains many nutritional compounds, including long-chain essential fatty acids and fatty alcohols.

40 AED

25% OFFFeatured

Labella Intensive Body Cream Cocoa Butter 325ml

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Highlights:

Labella Intensive Body Cream Cocoa Butter 325ml

Rich cocoa butter – helps to even skin texture and conditioning moisturizers leave skin smooth and supple.

Provides intense hydration to the skin

Improves skin texture and tone

Contains natural ingredients that nourish and protect the skin

Suitable for all skin types

30 AED

B.B. Clear Vitamin C Lightening Lotion 200ml

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B.B. Clear Vitamin C Lightening Lotion 300ml

B.B. Clear 5 in 1 light. Skin respectful lotion be beautiful and clear.

Anti dark spot, tone corrector, anti-aging, anti-stretch marks, skin toning and firming.

25 AED

20% OFFFeatured

RDL Babyface Facial Cleanser Papaya Extract 250ml

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RDL Babyface Facial Cleanser Papaya Extract 250ml

It thoroughly removes deep-seated dirt and excess oil to prevent the recurrence of pimples, whiteheads and blackheads. It also moisturizes your skin with Papaya Extract to keep it soft, smooth and supple.

20 AED

PRODUCTS ON SALES

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18% OFFFeatured

Scrubs, Skin Care

Belle Vie Curcuma Soap Clarifying Exfoliating 670g

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Belle Vie Curcuma Soap Clarifying Exfoliating 670g

Experience the power of natural ingredients with Belle Vie Curcuma Soap! Our clarifying, exfoliating soap is enriched with curcuma, an ayurvedic herb known for its cleansing and properties. Its unique blend of natural oils and extracts gently removes dirt, impurities, and excess oil from the skin, leaving it feeling refreshed and revitalized. The nourishing formula helps to reveal brighter, more even-toned skin with regular use. Try Belle Vie Curcuma Soap today and experience the difference for yourself!

45 AED

14% OFFFeatured

Oils & Moisturizer, Skin Care

Skinamm Turmeric Super Whitening Oil Gel 200ml

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Skinamm Turmeric Super Whitening Oil Gel 200ml

Features moisturizing and antioxidant properties

30 AED

8% OFFFeatured

Hair Care, Hair Scalp Treatment, Hair Treatment, Shampoo

Skin Doctor Avocado Anti-frizz Stray Straight Hair Serum 250ml

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Skin Doctor Avocado Anti-frizz Stray Straight Hair Serum 250ml

Skin Doctor Avocado Anti-frizz Stray Straight Hair Serum protects the hair from damage resulting from exposure to various external factors such as pollution, dust and styling tools. It is considered as sunscreen for the hair, nourishes the hair, adds ashine, strengthens the hair and helps protect against split ends.

It moisturizes the hair and works to increase the softness and makes it healthy, shiny and sily.

How to use:

Pump a few drops of the serum onto your palm and apply evenly onto your hair from roots to tips. Finish by blow drying hair while styling with a brush and follow wih flat iron.

60 AED

17% OFFFeatured

Dermo-Gel Dermatological Screened Plus 30gm

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Dermo-Gel Dermatological Screened Plus 30gm

Dermo-gel is active against inflammatory skin conditions, allergies and skin discomfort. It active ingredient takes care of the above mentioned and allows an effective, soften and spot-free skin

25 AED

13% OFFFeatured

Oils & Moisturizer, Skin Care

Viva White Whitening Body Oil 125ml

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Viva White Whitening Body Oil 125ml

This Daily Protective Milk is a multi-function complexion unifier that unifies, corrects, protects, illuminates and hydrates your complexion in a single step. Your skin is radiant and unified while being protected against the premature signs of aging. Its formula including ISO White has been specially designed to respect the nature of African skin and adapt to their cosmetic needs.

This multi-function whitening body care unifies, corrects, protects, brightens and hydrates your skin in one step. Your skin is radiant and unified while being protected against premature signs of aging. Its formula includes the Opta White active and has been specially designed and adapted to meet the nature of African skins and their cosmetic needs.

35 AED

14% OFFFeatured

IQueen Classic Wood Vent Thermal Hair Brush 55x258mm

Accessories, Hair Accessories, Hair Care

IQueen Classic Wood Vent Thermal Hair Brush 55x258mm

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IQueen Classic Wood Vent Thermal Hair Brush 55x258mm

Made from beautiful beech wood, this brush features a straight handle with a rubber ring for perfect balance and stability.

Crafted from beech wood, this brush features a straight handle with a rubber ring for perfect balance and stability. The vented metal barrel heats quickly and allows air circulation, working with a blow dryer to mimic a curling iron effect. The ceramic coating evenly spreads and retains heat, reducing damage. Heat-resistant ionic nylon bristles reduce frizz, lock in moisture, and add shine for a smooth, volumized finish.

Overall Diameter: 55mm, Length: 258mm

60 AED

17% OFFFeatured

Creme 21 Body Lotion for Normal Skin with Pro-Vitamin B5 400ml

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Creme 21 Body Lotion for Normal Skin with Pro-Vitamin B5 400ml

Lotion 21 Moisturizing Body Lotion for Normal Skin 400ml is a premium quality moisturizing lotion for daily care of dry skin. Enriched with Pro-Vitamin B5, it cares for and protects your skin, leaving it soft and moisturized. It leaves your skin soft and smooth all day long. This cream comes with advanced formulas that help keep your hands, feet and body soft and moisturized all day long. This cream provides intensive care for your skin and penetrates deep into your skin, leaving it moisturized. The best part about this product is that it is compatible with all skin types and also comes with a beautiful fragrance. Benefits and Features: Gives you soft, smooth and refreshed skin. Gently removes dead skin cells and renews them automatically. Rich in nutrients to maintain skin moisture. How to use: Take some lotion in the palm of your hand. Apply it all over your body, especially sensitive and dry areas. Use your hands to massage the targeted areas well. Take enough time to do so. Rub in properly, as it takes some time to absorb. Reapply if necessary. Warnings: For external use only. Keep out of reach of children. Store in a cool and dry place.

25 AED

15% OFFFeatured

Lemon Clear Gel Douche Exfoliant Shower Gel 500ml

Shower Gel, Skin Care

Lemon Clear Gel Douche Exfoliant Shower Gel 1000ml

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Lemon Clear Gel Douche Exfoliant Shower Gel 1000ml

Lemon Clear Gel Douche Exfoliant Shower Gel 1000ml Lemon Clear shower gel, rich in vitamins C and E, helps fight dark spots and even out the complexion. Thanks to the vitamin C it contains, Lemon Clear exfoliating shower gel restores radiant, clean skin. It effectively removes impurities, exfoliates dead cells and reveals the skin’s radiance. This gel promotes cell renewal thanks to its antioxidant-rich formula. Lemon Clear leaves your skin soft and radiantly beautiful while instantly restoring the complexion’s natural radiance

55 AED

8% OFFFeatured

Vaseline Healthy Bright Brightening Defense Lotion SPF24 500ml

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Highlights:

Vaseline has SPF24 PA++ for both UVA and UVB rays protection.
Formulated to help nourish and hydrate the skin while providing sun protection.
It is designed to give the skin a healthy, radiant appearance.
Suitable for daily use and can be applied to all skin types.
Sold per bottle contains 500ml of SPF24 Vaseline Healthy White Lotion.

60 AED

6% OFFFeatured

African Pride Moisture Miracle Coconut Oil & Baobab Oil Leave-In Cream 510gm

Conditioner, Hair Care, Hair Detangler, Hair Oil

African Pride Moisture Miracle Coconut Oil & Baobab Oil Leave-In Cream 510gm

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African Pride Moisture Miracle Coconut Milk & Honey Leave-In Conditioner 237ml

This lightweight blend of hydrating Coconut Milk & African Honey replenishes moisture, adds shine and softens; leaving hair manageable and naturally defined.

How To Use It

Shake well before using.

On Wet Hair: Spray generously on clean hair. Use wide tooth comb or fingers to distribute evenly. Style as desired.

On Dry Hair: Spray generously on dry hair to replenish moisture and refresh coils. Style as desired.

75 AED

GIFT SET

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18% OFFFeatured

Conditioner, Hair Care

Dax Wave and Groom Hair Dress 99gm

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Dax Wave and Groom Hair Dress 99gm

DAX Wave & Groom is a thick hair dress that can be used to bring out the natural wave pattern in your hair. DAX Wave & Groom can also be used to spike and sculpt your hair to achieve an edgy look.

Thick hair dress, with superior hold

Use for waving, sculpting and styling

Best used on short hair

45 AED

17% OFFFeatured

Skin Doctor Cucumber Magic 5in1 Whitening Scrub Cream for Face & Sensitive Areas

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25 AED

5% OFFFeatured

ACM Novophane Sebo-Regulating Shampoo 200ml

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Highlights:

ACM Novophane Sebo-Regulating Shampoo 200ml

It is a treatment specially designed to regulate sebum production and delay hair re-lubrication.
Its gentle solution helps restore healthy hair.
Gently cleanses the hair, returning volume, softness and lightness to the hair.

How to use:

Lather soap on wet hair with a light massage .
It can be used every day without risks to the scalp .

95 AED

10% OFFFeatured

Pretty Cowry Almond Scrub 350ml

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Highlights:

Pretty Cowry Almond Scrub 350ml

Almond Sherbet Body Scrub is smooth your skin with pure sea salt blended with almond extract and vitamins that gets you glowing, with non abrasive salt granule, this brightening scrub will help to gently exfoliate away dark spots, dull rough skin cells for clearer, brighter and more luminous skin.

45 AED

14% OFFFeatured

Jelly’s Snail Candy Lavender Scrub 300gm

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Highlights:

Jelly’s Snail Candy Lavender Scrub 300g

Scrub, mask and soap (3 in 1)
Unifying body color, lightening and renewing skin cells
Reduces pigmentation and removes dirt and dead skin
Controls oils in the skin, which are the main cause of acne.
Makes the face more radiant, smooth and moisturized
Gentle on all skin types, even sensitive skin.

How to use:

Rinse your skin with warm water to moisturize it.
Place a small amount of body scrub on the palm of your hand.
Gently rub the scrub into your skin in small circular motions, using your hand or an exfoliating glove.
Gently rub your skin for 30 seconds to no more than 1 minute.
Rinse your skin with lukewarm water. Wash your skin as usual.
Pat your skin dry.
Apply moisturizer to your body.

30 AED

9% OFFFeatured

Pr. Francoise Bedon Lightening Face Cream Carrot 50ml

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Highlights:

Pr. Francoise Bedon Lightening Face Cream Carrot 50ml

Nourished with carrot oil and vitamin E, this facial moisturizer brings an immediate and long-lasting hydration to your face. Gradually cleans up skins imperfections leaving the face brighter and more refreshed.

145 AED

13% OFFFeatured

Reborn Hair Shampoo with Herbal Extracts 5ltr

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Highlights:

Reborn Hair Shampoo with Herbal Extracts 5ltr

REBORN BEAUTY Hair shampoo offers the perfect treatment for your unique hair. Professional shampoo works to cleanse, strengthen and give healthy shine to all hair types. Treat yourself to moisturizing shampoo and more salon hair products that give you healthier, beautiful hair. DIRECTIONS FOR USE : Apply to wet hair a small amount of Reborn Beauty Shampoo then gently massage. Rinse thoroughly. Repeat if necessary.

65 AED

6% OFFFeatured

Ivory Glow Retinol And Amino Acid Lotion With Ferulic Acid 500ml

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Highlights:

Ivory Glow Retinol And Amino Acid Lotion With Ferulic Acid 500ml

Key Benefits & Ingredients

Brightens Skin: It is formulated with ingredients like Turmeric & Curcumin (in some variants) or Vitamin C & Vitamin B3 complex (in others) to help brighten dull skin and fade dark spots.
Moisturizes Deeply: The rich, non-oily formula provides intense, long-lasting hydration, helping to soften dry, rough skin and improve elasticity for firmer, smoother skin.
Improves Texture and Tone: It leverages ingredients such as retinol and collagen peptides to support skin renewal, target fine lines, wrinkles, and uneven skin tone, leading to a natural, glowing appearance.
Fast-Absorbing: According to product descriptions, it absorbs well into the skin without feeling sticky or heavy, making it suitable for daily use.

150 AED

8% OFFFeatured

Hair Care, Hair Fertilizer

Doo Gro Anti-Itch Formula Hair Vitalizer 113gm

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Highlights:

Doo Gro Anti-Itch Formula Hair Vitalizer 113gm

Helps promote strong, healthy, shiny hair. This unique dry scalp formula, containing camphor and menthol, helps to relieve itching and tightness due to dry scalp. Safe to use on all types of hair, including natural, relaxed, color treated, braids and weaves.

Promotes strong, shiny, healthy hair
Helps reduce breakage allowing hair to grow longer
Helps relieve itching and tightness due to dry scalp
Paraben Free Formula

Directions: Use daily or as often as needed. Gently massage into hair and scalp. Do not rinse out. Style as usual.

For best results, use the family of DOO GRO® Products.

Warning: Hair is flammable. Flammability is increased by products of this type and by product build-up. Shampooing hair frequently can help avoid product build-up. Keep hair away from sparks, flame, extreme heat, or lit tobacco products. When using a pressing comb, follow directions provided with the comb being used. Keep out of reach of children.

55 AED

22% OFFFeatured

Reo Whitening and Brightening Facial Scrub 300ml

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Highlights:

Reo Whitening and Brightening Facial Scrub 300ml

Deeply cleanse pores and impurities, remove dead surface cells, stimulate cell renewal, whist simultaneous enveloping skin in a nourishing anti-oxidant formula. At the heart of the skin renewal treatment are vitamin rich walnut kernels, which glide over the skin lifting dead surface and removing impurities to leave a brighter, healthier fresh faced complexion. Active hero ingredients Liquorice and Papaya, abundant in anti-oxidants, help brighten, even skin tone, and protect skin against anti-aging free radicals. The luxuriant formula, enriched with collagen helps to reveals younger looking and glowing skin. The Reo brand continues its mission with effective, results driven cosmetic formulas developed and made in England.

35 AED