Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Shower Gel, Skin Care

Geisha Beauty Secrets Shea Butter Lightening Shower Gel With Kojic Acid 1000ml

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Geisha Beauty Secrets Shea Butter Lightening Shower Gel With Kojic Acid 1000ml

Introducing Geisha Beauty Secrets Shea Butter Lightening Shower Gel With Kojic Acid. Harnessing the power of Kojic Acid, a natural ingredient renowned for its ability to lighten sun damage, age spots, and scars, this shower gel is a secret weapon against aging. Experience softer, brighter skin as you indulge in this moisturizing body wash, enriched with Kojic Acid and shea butter, to maintain your skin’s moisture barrier while evening out its complexion.

Directions: Use as needed. For best results, follow with a minimum SPF 30 sunscreen every morning to maintain an even skin tone.

110 AED

Precious Perfect Revitalizing Fade Oil 125ml

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Precious Perfect Revitalizing Fade Lotion 125ml on Precious Perfect Revitalizing Fade Lotion is specially designed to give perfect beauty. It is a true treasure for black and mixed skins. Composed of fruit acids and radiance white, it ensures gradual, rapid, and long-lasting lighting of your skin. Precious Perfect Revitalizing Fade Lotion is ideal for all skin types.

30 AED

14% OFFFeatured

Nature White Luxe Cream 287gm

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Nature White Luxe Cream 287gm

Nature White Luxe Cream is a luxurious skincare product that provides intense hydration and nourishment to the skin.

It helps to brighten the skin and reduce the appearance of fine lines and wrinkles.

This cream is suitable for all skin types.

30 AED

13% OFFFeatured

RDL Licorice Hand & Body Lotion 600ml

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RDL Licorice Hand & Body Lotion 600ml

Moisturizing hand and body lotion enriched with Licorice extract and vitamin E for deep hydration and a brighter skin tone.

It contains Licorice extract, which helps maintain skin hydration, and vitamin E also acts as an antioxidant.

Combination of effective moisturizing agents and nourishing vitamins to give you naturally radiant and fair skin

35 AED

13% OFFFeatured

Skin Doctor Rosemary Massage Oil 120ml

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Skin Doctor Rosemary Massage Oil 120ml

Especially formulated to hydrate and soothe your skin for best massage experience.

Skin Doctor Rosemary Massage Oil, enriched with natural Rosemary extract, is carefully crafted to hydrate and soothe your skin. This nourishing oil leaves your skin feeling soft, smooth, and deeply moisturized. With every use, it helps rejuvenate your skin, providing a fresh and healthy glow. Treat your skin to the care it deserves with this soothing, moisturizing oil.

How to use:

Apply on your body and massage gently.

35 AED

3% OFFFeatured

LightenUp Girl Intense Perfection Lightening Face Cream 100ml

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LightenUp Girl Intense Perfection Lightening Face Cream 100ml

Experience the light and creamy texture of LightenUp Girl Intense Perfection Lightening Face Cream. This unique formula not only hydrates your skin but also helps fade the appearance of dark brown spots, improving clarity and promoting a luminous complexion. Infused with the benefits of Vitamin A, it restores soft, smooth, and even-toned skin.

Directions: Apply a thin layer of LightenUp Girl! Intense Perfection Lightening Cream to clean, dry skin, preferably at night. For effective pigmentation prevention, always follow up with an SPF 30 or higher during and after using this brightening treatment. It is recommended to limit sun exposure.

Warnings: For external use only. Do not ingest. Keep out of reach of children. Avoid contact with eyes. If irritation develops, discontinue use or consult a physician.

Key Ingredient: Rumex Occidentalis

145 AED

13% OFFFeatured

AR Vitamin E Coenzyme Q10 Moisture and Firming Cream 200gm

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AR Vitamin E Coenzyme Q10 Moisture and Firming Cream 200gm

Coenzyme Q10 is the best choice for skin and anti-aging. Moisturization: make your skin soft and enriched with vitamin E Firming: preventing sagging or may give modest improvements in sagging skin

35 AED

17% OFFFeatured

Lotion, Spot Corrector, Skin Care

DH7 Body Lotion Anti-Stretch Mark with Cocoa Butter 200ml

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DH7 Paris 21day Lightening Lotion Extra Fast Lightening Booster Lotion 120ml

Liste INCI : Aqua, PPG-12 PEG-50 Lanolin, Caprylic/Capric Triglerides, Diacetyl Boldine, Potassium Azelaoyl Diglycinate, Parfum, Diazolidinyl Urea, Methyl Paraben, Propyl Paraben, Isomethylionone, Citronellel, Geraniol, Hydroxycitronellal, Lyral, Hexylcinnamaldehyde, Eugenol, Linalool, Alcool Cinnamylique, Coumarine,

250 AED

7% OFFFeatured

QEI+ Paris Active Efficacité Extreme Fine Lightening Glycerin 500ml

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QEI+ Paris Active Efficacité Extreme Fine Lightening Glycerin 500ml

In the range Active Efficacité Extrême, QEI+ has elaborated a glycerine Fine, riched of Shea Butter and the best vegetable toning extracts.
After applying, you will feel its repairing and nourishing power on your skin. The epidermis is immediately protected and revitalised.
With its very special formula, the Active Efficacité Extrême glycerin Fine will improve moisturisation, clarity and even complexion of your skin.
After carefully cleansing your skin with the Active Efficacité Extrême soap, once or twice a day, apply the Active Efficacité Extrême Fine Glycerin on your body.

280 AED

15% OFFFeatured

Creams, Tubes, Skin Care

New York Fair & Lovely Lightening Gel Tube 30ml

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Highlights:

New York Fair & Lovely Lightening Gel Tube 30ml

Our New York Fair & Lovely Lightening Gel is specially formulated to reduce the appearance of dark brown spots and even out the skin tone without the use of hydroquinone. It features a brightening Arbutin Complex that helps to promote a radiant and youthful complexion.

Directions: Simply apply a thin layer to clean and dry skin, preferably at night. Gently massage it into the skin until fully absorbed. For optimal results, use it consistently as part of your skincare routine. We recommend following up with a sunscreen of SPF 30 or higher during and after the brightening treatment. This will help protect your skin from harmful UV rays and maintain the desired effects.

Key Ingredients: Deionized Water, Propylene Glycol, Glycerin, Rumex Occidentalis Extract, Ethoxydiglycol, Hydroxypropylmethylcellulose, Xanthan Gum, Polysorbate 20, Disodium EDTA, Citric Acid, Sodium Benzoate, Potassium Sorbate, Fragrance.

55 AED

PRODUCTS ON SALES

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11% OFFFeatured

Body Gel, Personal Care, Skin Care, Slimming Products, Wellness

Skin Doctor Coffee Slimming Gel 250ml

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Highlights:

Skin Doctor Coffee Slimming Gel 250ml

Helps reduce the appearance of cellulite making the skin look slimmer and firmer.

Skin Doctor Slimming Gel with Coffee significantly helps reduce the appearance of cellulite on the abdomen, thighs, hips, and buttocks making the skin look slimmer and firmer.
– Lifts and reshapes.
– Younger looking skin.
– Powerful Anti-Oxidant.

– Smoother and firmer looking skin.

How to use:

Apply on the area which you wish to improve like abdomen, legs, hips or arms. Massage till completely absorbed. Use regularly or as often as needed.

40 AED

13% OFFFeatured

Pretty Cowry 92% Aloe Vera Serum 30ml

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Pretty Cowry 92% Aloe Vera Serum 30ml

Infused with aloe Vera extract that efficiently allows your skin to neutralise free radicals

Fights against the anti-aging signs of your skin, rendering a youthful and radiant look

Renders a flush and subtle feel with a flawless texture to your skin after application

35 AED

17% OFFFeatured

Body Mist, Fragrances, Make Up, Unisex

Melano Folie Melano Body Splash 250ml

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Melano Folie Melano Body Splash 250ml

A tropical body splash blending sweet apple, mango, and pineapple. Its fruity, uplifting scent refreshes your skin and brightens your mood all day long.

How to use:

A tropical body splash blending sweet apple, mango, and pineapple. Its fruity, uplifting scent refreshes your skin and brightens your mood all day long.

25 AED

17% OFFFeatured

Creams, Skin Care, Tubes

Melano Pharma Fluocimel Gel 850 30gm

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Melano Pharma Fluocimel Gel 850 30gm

Meet your new skincare must-have: Melano Pharma’s Floucimel 850 Top Gel Plus! This powerful gel is designed to give your skin the love and care it deserves. Whether you’re dealing with dark spots, uneven skin tone, or just need a hydration boost, Floucimel 850 has got you covered. Its advanced formula works tirelessly to deliver visible results, making your skin look smoother, brighter, and more radiant than ever.

Benefits:

Brightens Skin Tone: Say goodbye to dark spots and hello to an even, luminous complexion. Floucimel 850 helps to lighten hyperpigmentation and brighten your skin.
Reduces Acne Marks: Tired of those stubborn acne scars? This gel works to diminish the appearance of acne marks, leaving your skin clearer and more even.
Hydrates and Nourishes: Infused with moisturizing ingredients, it keeps your skin hydrated, soft, and supple all day long.
Soothes and Calms: With its gentle formula, Floucimel 850 helps to soothe irritated skin, reducing redness and inflammation.
Anti-Aging Properties: Packed with antioxidants, it fights off free radicals, helping to reduce the appearance of fine lines and wrinkles.

25 AED

10% OFFFeatured

Hair Care, Hair Cream

Reborn Hot Oil Hair Cream with Mixed fruits 1000ml

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Reborn Hot Oil Hair Cream with Mixed fruits 1000ml

Reborn Beauty Deep Treatment Hair Cream brings out the natural beauty of hair from the first application. This exclusive formulation works deeply into the hair core, reinvigorating and repairing strand by strand, without weighing down or leaving your hair greasy. Reborn Beauty treatment Cream intensely nourishes your hair, leaving it improved texture, more body and easy to manage and with luminous shine.

45 AED

20% OFFFeatured

BNB Rice Sun Screen SPF-60 Serum 50ml

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BNB Rice Sun Screen SPF-60 Serum 50ml

Rice Sunscreen Serum (50ML) is a lightweight, nourishing serum that offers broad-spectrum protection against harmful UV rays while providing deep hydration. Infused with rice extract, this sunscreen serum helps prevent sun damage, dark spots, and leaves the skin soft, radiant, and protected.

Suitable for: All skin types
Targets: Sun damage, dark spots, dehydration

Key ingredients: Rice Extract, Aloe Vera Extract, Zinc Oxide, Vitamin E, Grape Seed Oil

Benefits:

Provides effective UV protection against harmful rays
Helps prevent sun damage and dark spots
Hydrates and nourishes the skin
Lightweight and non-greasy formula
Leaves skin soft, radiant, and healthy-looking

This Rice Extract Sunscreen Serum delivers essential sun protection while nourishing the skin, making it the perfect addition to your daily skincare routine.

40 AED

14% OFFFeatured

Egyptian Magic Whitening Milk Serum SP15 50ml

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Egyptian Magic Whitening Milk Serum SP15 50ml

Egyptian Magic Lightening Serum soothes the skin with its nature secret argan oil which is good for the skin. This serums lightens and clarifies your skin, giving it an even tone complexion

30 AED

10% OFFFeatured

White Secret Lightening Body Cream 320ml

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White Secret Lightening Body Cream 320ml

White secret – beauty cream contains ingredients proven to brighten your skin and eliminate blackheads and spots!

Also contains vitamin E which treats pigmented skin and spots, prevents the reappearance of dark spots!

After the first application, the effects will become visible, your skin will be brighter, your complexion more even!

45 AED

7% OFFFeatured

Cleansers, Tonners, Skin Care

QEI+ Paris Privilege with Caviar Extract Facial Cleanser Toner 500ml

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QEI+ Paris Privilege with Caviar Extract Facial Cleanser Toner 500ml

In the brand PRIVILEGE, QEI+ has elaborated a cleansing and anti-bacterial lotion with Caviar Pearl. This lotion, riched with sea benefits and the best toning vegetal extracts, actively acts on every skin types. It helps to control the epidermis sebum excess. With its astringent complex, it tightens the pores of the skin and eliminate the dead cells. Its very special formula restores a pure, healthy skin and prepares it to receive the set of the toning products from PRIVILEGE range. Use day and night, on a cotton, apply the lotion on the face and on the neck. Wait the lotion to dry, before to apply on your skin, the PRIVILEGE products.

280 AED

11% OFFFeatured

Vaseline Intensive Care Vitamin B3 Body Oil 200ml

Vaseline Intensive Care Vitamin B3 Body Oil 200ml

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Vaseline Intensive Care Vitamin B3 Body Oil 200ml

The Vaseline Intensive Care Vitamin B3 Body Oil Healthy Even Tone is formulated to moisturize, enhance skin texture, and promote an even skin tone with the benefits of vitamin B3. Its lightweight formula absorbs quickly, leaving your skin non-greasy. While it’s a great choice for daily use, it’s essential to clarify that it won’t alter your skin’s natural color. For specific skin concerns like hyperpigmentation, consulting a dermatologist is recommended.

40 AED

GIFT SET

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11% OFFFeatured

Edge Control, Hair Care

African Pride Olive Miracle Silky Smooth Edges Hair Gel 64gm

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African Pride Olive Miracle Silky Smooth Edges Hair Gel 64gm

This pomade is ideal for straight or natural slick styles. It’s non-flaking, non-sticky and non-greasy. Contains no alcohol and no petrolatum.Use on wet or dry hair to slick up tresses into stylish ponytails, updos or dimly on edges.

40 AED

13% OFFFeatured

Clean and Clear Blackhead Clearing Daily Scrub 150ml

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Highlights:

Clean and Clear Blackhead Clearing Daily Scrub:

A cleanser to exfoliate the skin and remove blackheads.
With a unique formula that fights blackheads from day one.
Multi-action peeling granules remove dead skin.
While the unique fast-dissolving complex penetrates into the pores to remove blackheads and prevent their reappearance.
It can be used daily to help keep your skin clean and clear without sensitivity or dryness.

Your right choice for clean skin and free of blackheads.

35 AED

13% OFFFeatured

Clere Powder Fresh Body Cream 500ml

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Highlights:

Clere Powder Fresh Body Cream 500ml

A wonderful cream that makes your skin soft, smooth and wonderful, characterized by its ideal components for the skin.

It contains glycerin, vitamin E and A, in addition to a refreshing powdery scent.

Clear cream helps keep the skin radiant, hydrated, and fresh.

Suitable for normal and dry skin.

35 AED

11% OFFFeatured

Lady Diana Turmeric & Saffron Scrub 500ml

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Lady Diana Turmeric & Saffron Scrub 500ml

Lady Diana’s natural ingredients scrub enriched with saffron & turmeric that helps with premature skin aging such as wrinkles, sun spots & dark circles. Organic coffee ingredients give you a fresher, younger more moisturized look. Enriched with natural ingredients body scrub lighten the scars and tighten the skin.

40 AED

17% OFFFeatured

Body Gel, Skin Care, Tubes

Lemon Glow Ultimate Lightening Treatment Gel 50gm

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Highlights:

Lemon Glow Ultimate Lightening Treatment Gel 50gm

Lightening Strength: Gentle Radiance – Ideal for Oily & Acne-Prone Skin

Lemon Glow Ultimate Lightening Treatment Gel combines Lemon Peel Oil, Lingonberry Seed Oil, Mulberry Root Extract, and Licorice Extract in a lightweight treatment gel developed for oily, combination, and acne-prone skin. It helps visibly brighten skin, improve the appearance of uneven skin tone, and reduce the look of discoloration while promoting a clearer, smoother, and more balanced-looking complexion.

Its lightweight formula absorbs quickly with little to no residue, making it an excellent choice for oily and combination skin or for those who prefer a lighter alternative to a cream. With continued use, skin appears brighter, clearer, more even-toned, and naturally radiant.

125 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Noor Herbal Aloe Vera Beauty Cream

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Highlights:

Noor Herbal Aloe Vera Beauty Cream

Noor Herbal Aloe Vera Beauty Cream is a whitening cream made to support brighter, smoother, and more even-toned skin. Formulated with aloe vera and active ingredients, it helps improve overall skin appearance while giving your skin a fresher and healthier look. Among best creams for daily skincare, it is designed to boost radiance and promote a more even complexion. Its nourishing formula makes it a great choice for those looking for best whitening creams that help enhance natural glow and softness.

Benefits

Helps promote brighter and more even-toned skin
Supports reduction of hyper-pigmentation and dark spots
Helps improve the appearance of acne scars and marks
Boosts skin radiance for a healthier-looking complexion

Ingredients

Alpha Arbutin, Phenylethyl Resorcinol, Glycyrrhiza Glabra Extract, Sodium Ascorbyl Phosphate, Kojic Acid Dipalmitate, Niacinamid, Tocopheryl Acetate (as an Antioxidant), Almond Oil, Avocado Oil, Aloe Vera Extract

How to Use?

Apply Noor Herbal Aloe Vera Beauty Cream on affected areas twice a day.
Gently massage into the ski

25 AED

14% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Casri Natural Cream No Stretch Marks

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Highlights:

Casri Natural Cream No Stretch Marks

Casri Natural Cream No Stretch Marks is a targeted skincare cream formulated to help improve the appearance of stretch marks and visible spots. Its nourishing formula helps keep the skin moisturized, smooth, and soft while supporting a more even-looking skin texture. Ideal for regular body care and areas where stretch marks and skin spots are visible.

Key Highlights

✓ Specially formulated for stretch mark care

✓ Helps improve the appearance of stretch marks

✓ Helps reduce the visible appearance of skin spots

✓ Supports smoother and softer-looking skin

✓ Helps nourish and moisturize the skin

✓ Supports a more even-looking skin texture

✓ Helps maintain skin softness and flexibility

✓ Suitable for regular body skincare

✓ Comfortable cream texture for everyday use

✓ Ideal for targeted areas of the body

30 AED

20% OFFFeatured

Eye & Lip Care, Make Up, Skin Care

Skin Doctor Strawberry Moisturizing Lip Balm 10gm

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Skin Doctor Strawberry Moisturizing Lip Balm 10gm

Everyday hydration. Soothes and softens.

Skin Doctor Moisturizing Strawberry Lip Balm protects the lips from harsh weather by moisturizing them intensively. An excellent way to soothe chapped and cracked lips.

How to use:

Apply directly on lips as often as needed. Can be used on its own as moisturizer or applied before color lipstick for smoother and more beautiful finish.

20 AED

13% OFFFeatured