Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Scrubs, Skin Care

Xtreme Collection Peach Facial Scrub 500ml

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Xtreme Collection Peach Facial Scrub 500ml

Gentle but effective scrub formulation for use as a facial cleanser. For all skin types.

Xtreme Collection Peach Facial Scrub offers a gentle but effective formulation for use as a facial cleanser. This scrub extract removes all traces of dead skin cells and opens blocked pores.Regular use will cleanse, invigorate, hydrate and softens the skin and makes you feel refreshed.

Highlights

Gentle but effective scrub formulation for use as a facial cleanser. For all skin types.
Xtreme Collection Peach Facial Scrub 500ml

35 AED

11% OFFFeatured

Donkey Milk Whitening Cream Pink 180ml

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Donkey Milk Whitening Cream Pink 180ml

Donkey Milk Cream is a premium skincare product formulated to deeply nourish, hydrate, and brighten the skin. Infused with the natural goodness of donkey milk, this luxurious cream provides exceptional skin benefits, including hydration, skin brightening, and anti-aging properties. The rich nutrients in donkey milk help improve skin elasticity and support a healthy, glowing complexion.

Highlights:

Brightening: Reduces dark spots, hyperpigmentation, and uneven skin tone, leaving skin with a brighter and more even complexion.
Softening and Regenerating: Natural vitamins and collagen help improve skin elasticity, hydration, and regeneration, promoting softer skin.
Firmer, Tighter Skin: Enhances skin firmness, for a youthful, glowing appearance.
Deep Hydration: Provides intense moisture, leaving the skin soft, nourished, and refreshed.

Key Features:

Donkey Milk: Rich in nutrients, it nourishes and rejuvenates the skin, enhancing its natural beauty.
Natural Collagen: Supports skin elasticity and nourishment for a smoother, firmer appearance.
Lightweight and Fast-Absorbing: The creamy texture absorbs quickly, leaving no greasy residue, making it suitable for daily use.
Botanical Extracts: Plant-based ingredients work together to promote healthy, radiant skin.

Donkey Milk Cream is the perfect addition to your skincare routine, delivering hydration, firming, and brightening effects for a rejuvenated complexion.

40 AED

15% OFFFeatured

Fair & White Original Glutathione Extra Exfoliating Soap 200g

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Fair & White Original Glutathione Extra Anti-Dark Spot Brightening Serum 30ml

Target and reduce dark spots! This unique serum contains Glutathione, a detoxifying agent, combined with the stimulating benefits of Vitamin C. Its luscious texture is ideal for applying its anti-dark spot benefits. For radiant, soft and even-looking skin with a revitalized look.

55 AED

22% OFFFeatured

Bravia Complexion Unifying Body Cream 300ml

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Bravia Complexion Unifying Body Cream 300ml

Enriched with snail slime, Bravia body cream hydrates the skin and rids it of all imperfections (scars, spots, stretch marks)

Bravia Complexion Unifying Body Cream 125ml is the perfect solution for soft and smooth skin. Enriched with snail slime, this cream helps to repair and hydrate your skin, reducing the appearance of scars, tasks, and stretch marks. Its unique formula gives you a radiant complexion, leaving your skin looking healthier and more toned. With regular use, you can ensure a beautiful, glowing complexion. The easy-to-apply cream is gentle on your skin and quickly absorbs for maximum effectiveness, making it ideal for all skin types. With Bravia Complexion Unifying Body Cream 125ml, you can be sure that your skin will be soft, smooth, and beautiful.

35 AED

25% OFFFeatured

Glutathione Injection Extreme Whitening Serum 100ml

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Glutathione Injection Extreme Whitening Serum 100ml

Glutathione Injection Brightening Serum sets offers a specialized approach to skin care, focusing on improving the appearance of uneven skin tone and enhancing overall skin clarity. Each serum is designed to meet different skincare needs, incorporating carefully selected ingredients to help achieve a healthier and more luminous complexion. Their lightweight formula ensures effortless application and daily suitability.

Key Features

Skin Brightening Ingredients: Contains components such as Glutathione and Kojic Acid to help refine and improve skin tone.
Targeted Formulas: Each variant addresses unique concerns such as dullness, dark spots, or hydration.
Quick Absorption: Non-greasy texture that integrates seamlessly into skincare routines.
Skin-Friendly: Formulas are crafted to suit various skin types.

Benefits

Assists in reducing the visibility of dark spots and uneven tone.
Helps promote a more radiant and refreshed appearance.
Maintains skin hydration and softness throughout the day.
Blends easily into daily skin care without heaviness or irritation.

30 AED

10% OFFFeatured

Silky Cool Apricot Facial Mud Mask 500ml

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Silky Cool Apricot Facial Mud Mask 500ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

45 AED

17% OFFFeatured

Feminine Care, Personal Care, Serums, Skin Care

Dr. Rashel VIP 24K Gold & Collagen Facial Serum 50ml

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Dr. Rashel Antiseptic Soap Lady for Sensitive Areas 100gm

Dr. Rashel’s soap works to remove odors resulting from sweating and bacteria that cause unwanted odors in the vaginal area. Dr. Rashel’s soap cleans women’s intimate areas without any irritation to the skin. It is formulated to gently cleanse the most sensitive areas.

Benefits and features:

Clinically tested, gentle, soap-free formula.

It helps clean and disinfect the sensitive area without irritation.

Rich in lactic acid which helps maintain the natural balance of the vaginal environment.

Contains tea tree oil and aloe vera to soothe and moisturize the skin.

Suitable for daily use.

How to use:

Wash the external area around the vagina while showering for 1-2 minutes, then rinse the area with water. Use daily and periodically.

25 AED

13% OFFFeatured

Pastil Face & Body Scrub Charcoal

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Pastil Face & Body Scrub Charcoal

35 AED

5% OFFFeatured

Tocobo Aha Bha Lemon Toner 150ml

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Tocobo Aha Bha Lemon Toner 150ml

OCOBO’s AHA BHA Lemon Toner to your next haul to help gently cleanse and refresh skin while improving its texture for a smooth, soft, uniform finish. Formulated with a blend of alpha hydroxy acids to remove dead skin cells on the surface of the skin and beta hydroxy acids to purge pores and balance oil and sebum production, this lightweight skin treatment is hardworking to promote clear, fresh skin but is still gentle enough to be used on sensitive skin. What’s more, there’s 38% lemon extract included in the formula – a high source of Vitamin C and citric acid to help even out skin tone and protect skin from free radical damage at the same time.

95 AED

13% OFFFeatured

Washami Extra White Vitamin C Body Lotion 480ml

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Washami Extra White Vitamin C Body Lotion 480ml

35 AED

PRODUCTS ON SALES

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14% OFFFeatured

Creams, Skin Care

Silky Cool Lemon Moisturizing Cream 300ml

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Silky Cool Lemon Moisturizing Cream 300ml

Moisturizing effect. Whitening the skin. Can be used for face & body

30 AED

13% OFFFeatured

Creams, Shampoo, Skin Care

Vaseline Brightening Gel Fresh & Radiant RiceWater 180ml

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Vaseline Brightening Gel Fresh & Radiant RiceWater 180ml

Vaseline Healthy Bright Fresh & Radiant Skin Lightening Gel is an ideal daily-use lightening gel designed for hot and humid climates with rice water for brighter, younger-looking skin.

35 AED

10% OFFFeatured

Morocco Skin Clarifying Body Cream 300ml

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Morocco Skin Clarifying Body Cream 300ml

45 AED

22% OFFFeatured

Amalico Chebe Tchad Chebe Rosemary Mask 360gm

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Amalico Chebe Tchad Chebe Rosemary Mask 360gm

35 AED

11% OFFFeatured

Hair Care, Hair Colour, Hair Cream

Bolony Hair Color Cream 9.73 Very Light Tobacco Blond 100ml

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Bolony Hair Color Cream 9.73 Very Light Tobacco Blond 100ml

Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED

19% OFFFeatured

Petal Fresh Pure Pomegranate & Grapefruit Firming Body Butter 237ml

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Petal Fresh Pure Pomegranate & Grapefruit Firming Body Butter 237ml

Replenish and help tightens skin

Anti-oxidant rich formula

Leaves skin feeling silky smooth to the touch

65 AED

27% OFFFeatured

Shea Moisture Manuka Honey & Yogurt Hydrate & Repair Shampoo 384ml

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Shea Moisture Manuka Honey & Yogurt Hydrate & Repair Shampoo 384ml

Bring those curls back to life! Infused with Manuka and Fair Trade Shea Butter, this sulfate free, ultra moisturizing shampoo formula gently cleanses to revive dry, brittle curls. The results: hydrated, healthier-feeling hair with noticeable shine.

Use with our Manuka Honey & Yogurt Hydrate + Repair Conditioner for hair that is 5x more moisturized+ with 2x less breakage+ after just 1 use.

40 AED

14% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Arena Gold Avocado Glowing Cream 3 in 1

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Arena Gold Coconut Glowing Cream 3 in 1

How to use Cream :

Take the substantial amount of the Arena gold beauty cream on your palm. Apply it on the face and leave it overnight. Wash your face in the morning for best results. Don’t go near flame or in sun exposure. Do not massage

30 AED

4% OFFFeatured

Oserth Oserth Restore Leave-in Cream 150ml

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Oserth Oserth Restore Leave-in Cream 150ml

Repairing Leave-In Cream, with its nutritious formula and enriched with shea butter, is designed to protect and strengthen damaged hair while deeply moisturizing for soft, manageable strands.

Strengthens & Repairs: Protects hair from split ends and damage, leaving it stronger and healthier.
Deep Moisture: Shea butter hydrates and nourishes dry, frizzy hair, ensuring it stays soft and smooth.
Frizz Control: Helps tame frizz and flyaways for a polished, manageable look.

Experience deeply nourished, protected hair with every application!

115 AED

20% OFFFeatured

Lotion, Shampoo, Skin Care

Vaseline Intensive Care Advanced Repair Fragrance-Free Body Lotion 200ml

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Vaseline Intensive Care Advanced Repair Fragrance-Free Body Lotion 200ml

Vaseline®Intensive Care™Advanced Repair Fragranced Moisturising Body Lotion moisturizes deeply to soothe dry skin and leave it smooth to the touch

Light, fast-absorbing moisturizing lotion with a non-greasy feel

Use Vaseline®lotion or cream daily for perfect all-over skincare

Vaseline®’s hydrating body lotion calms and soothes dry skin, leaving your skin feeling soft and moisturised

20 AED

GIFT SET

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8% OFFFeatured

Scrubs, Shower Gel, Skin Care

Gluta Gold Berry Whitening Shower Gel 1000ml

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Gluta Gold Berry Whitening Shower Gel 1000ml

55 AED

11% OFFFeatured

Neoprosone Dark Spot Remover Gel Cream 30ml

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Neoprosone Dark Spot Remover Gel Cream 30ml

Presenting Neoprosone Complex Forte Brightening Gel Cream, a specially formulated skincare solution that targets dark brown spots and evens out skin tone with the powerful Arbutin Complex. This unique formula helps reduce the signs of premature aging, leaving your complexion looking radiantly youthful.

Directions: Apply a thin layer of Neoprosone Complex Forte Brightening Gel Cream to cleansed, dry skin, focusing on areas with dark spots. Gently massage the cream into the skin until fully absorbed. For best results, use daily.

Ingredients: Monopropylene Glycol, Alpha Arbutin, Tretinoin, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzyl Alcohol, Tetrasodium EDTA.

85 AED

13% OFFFeatured

Shower Gel, Skin Care

Pure skin Clarifying Shower Gel 475ml

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Pure skin Clarifying Shower Gel 475ml

Pure Skin Clarifying Shower Gel is a premium skincare product designed to cleanse and clarify your skin.

Enriched with natural ingredients, including tea tree oil and aloe vera, it helps to unclog pores, remove dirt and impurities, and soothe and hydrate the skin, leaving it looking and feeling refreshed and revitalized.

This shower gel is suitable for all skin types and can be used daily for best results.

35 AED

10% OFFFeatured

Jergens Daily Moisture Dry Skin Moisturizer Proteins and Citrus Extracts 600ml

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Jergens Daily Moisture Dry Skin Moisturizer Proteins and Citrus Extracts 600ml

The Jergens Daily Moisture Dry Skin Moisturizer is a hydrating lotion designed specifically for dry skin. With its rich formula, it deeply nourishes and replenishes the skin leaving it soft smooth and moisturized all day long. This moisturizer is perfect for daily use and comes in a convenient 600ml bottle ensuring long-lasting hydration for your skin. Say goodbye to dryness and hello to healthy moisturized skin with Jergens Daily Moisture Dry Skin Moisturizer.

45 AED

17% OFFFeatured

Creams, Skin Care, Tubes

LightUp Dark Spots Correcting Cream with Vitamin C, B-Carotene, Collagen 40gm

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LightUp Dark Spots Correcting Cream with Vitamin C, B-Carotene, Collagen 40gm

Light Up Dark Spots Correcting Orange Tube Cream With Vitamin C,.Vita-Clariant complex with vitamin BC, Beta Carotene, Collagen. The Aloe Vera concentrate & fruit principles, targets blemished areas of your skin to effectively lighten marks and prevents marks from coming back. Get visible fairness.

Light Up Dark Spot Correcting Tube Cream with C, Collagen & B – Carotene is a Vita-Clariant complex with vitamin B3, Alpha Arbutin, Aloe Vera concentrate & fruit principles, targets blemished areas of your skin to effectively lighten marks and prevent marks from coming back. Get visible fairness.It is an active cream that stimulates the cutaneous system and brings the skin to its normal physiological condition. Light Up also produces a quicker result in lightening the skin. It gradually softens and brightens the skin complexion. Leaving the skin smooth and loving young. It contains C, B-carotene, Collagen, and vitamins.

25 AED

8% OFFFeatured

Hair Care, Hair Gel & Spray

Difeel Rosemary and Mint Strengthening Leave-In Conditioning Spray with Biotin 177ml

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Difeel Rosemary and Mint Strengthening Leave-In Conditioning Spray with Biotin 177ml

Our expertly formulated Difeel Rosemary & Mint Hair Care line, helps promote healthy, natural hair growth while strengthening dry, damaged hair, while invigorating your scalp!

Conditioning & Strength Down to the Roots

Our Difeel Rosemary & Mint Strengthening Leave-in Conditioning Spray is infused with nourishing Biotin. Biotin plays an important role in the health of your hair, skin, and nails. A lack of Biotin can lead to hair loss.

For Stronger, Fuller and Thicker Hair

Our Strengthening Leave-in Conditioning Spray leaves hair stronger, fuller, and thicker while promoting growth, manageability, and shine.

185 AED

14% OFFFeatured

Skin Doctor Turmeric & Vit C Brightening Face Wash 125ml

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Skin Doctor Turmeric & Vit C Brightening Face Wash 125ml

Vegan formula, brightening, removes skin dullness, fades dark spot & helps pretext the skin.

Skin Doctor Turmeric & Vit C Brightening Face Wash specially formulated with natural active ingredients, deep cleanses and gently exfoliates facial skin to remove stubborn dirt and dead skin cells.Brightening formula, removes skin dullness, fades dark spot & helps protect the skin.

30 AED

15% OFFFeatured

Medix 5.5 Collagen Hyaluronic Acid Serum Anti-Aging Moisturizer Booster 52ml

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Medix 5.5 Collagen Hyaluronic Acid Serum Anti-Aging Moisturizer Booster 52ml

Medix 5.5 plumping face serum with Collagen helps clarify skin and supports a healthy looking complexion. Hyaluronic Acid provides a dose of hydration to your skin, while collagen helps plump your skin for a more radiant and youthful complexion. improve the look of hyperpigmentation and sun damaged skin with this lifting serum. Use this plumping face serum with your favorite moisturizer

85 AED

10% OFFFeatured

Hair Care, Hair Treatment

Kerabond Ultra-Ionic Straight Deal Keratin Treatment 600ml

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Kerabond Ultra-Ionic Straight Deal Keratin Treatment 600ml

Transform dry, frizzy, and difficult-to-manage hair with Kerabond Ultra-Ionic Pinoy Brazilian Hair Botox. This intensive smoothing treatment is designed to condition and improve the appearance of weak, damaged-looking hair while helping create a smoother, straighter, glossier finish.

Enriched with Argan Oil, the formula provides nourishing moisture and helps leave hair feeling softer, healthier-looking, and more manageable.

Key Benefits

✔ Helps smooth frizzy, unruly hair
✔ Helps improve the appearance of damaged hair
✔ Supports stronger, healthier-looking strands
✔ Helps create a straighter-looking finish
✔ Leaves hair feeling soft and glossy
✔ Helps reduce the appearance of frizz
✔ Provides moisturizing care with Argan Oil
✔ Salon-inspired Brazilian smoothing treatment
✔ Designed to provide up to an 80% straighter-looking effect, depending on hair type and application

Argan Oil Care

Argan Oil helps nourish and moisturize dry-feeling hair while improving softness, manageability, and shine.

Recommended Procedure

Step 1 — Shampoo
Shampoo the hair twice and rinse thoroughly.

Step 2 — Blow-Dry
Blow-dry until approximately 80% dry.

Step 3 — Apply Treatment
Apply the Brazilian Botox treatment evenly according to the product’s directions, taking care to avoid unnecessary contact with the scalp.

Step 4 — Dry Completely
Blow-dry the treated hair until 100% dry.

Step 5 — Flat Iron
Use a flat iron according to the recommended temperature for your hair condition:

180°C — Colored or dry hair
200°C — Normal hair

Step 6 — Aftercare
The supplied instructions recommend waiting 2 days before washing with shampoo and conditioner.

Ideal For

✔ Frizzy hair
✔ Dry and rough hair
✔ Damaged-looking strands
✔ Unmanageable hair
✔ Hair needing smoother-looking texture
✔ Those seeking a Brazilian-style straightening effect

45 AED

11% OFFFeatured

Cantu Care for Kids Nourishing Conditioner 237ml

Conditioner, Hair Care

Cantu Care for Kids Nourishing Conditioner 237ml

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Cantu Care for Kids Nourishing Conditioner 237ml

Cantu Care for Kids Nourishing Conditioner is a nourishing conditioner specifically designed for children. This formula contains high-quality ingredients to nourish, detangle and moisturize hair.

The Nourishing Conditioner helps to make the hair soft, smooth and easy to comb. It makes the hair shiny and healthy and makes it easier to comb. The conditioner is gentle on the scalp and leaves the skin feeling pleasant.

Cantu Care for Kids Nourishing Conditioner can be applied to damp hair after shampooing. Massage gently and leave on for 3-5 minutes. Rinse thoroughly and continue with your hair care routine.

The conditioner’s formula is free of mineral oils, sulfates, parabens and other harmful chemicals. It is gentle on children’s sensitive hair and scalp.

Nourish your child’s hair with Cantu Care for Kids Nourishing Conditioner and enjoy soft, healthy and shiny hair. Give your child a pleasant grooming experience and encourage a positive hair routine!

40 AED