Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Face Cream, Skin Care, Spot Corrector

Malika L Glutathione Glowing Korean Serum 30ml

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Malika L Glutathione Glowing Korean Serum 30ml

Unlock the glow you deserve. Malika L-Glutathione Glowing Korean Serum is a powerful Korean skin care formula inspired by the glass-skin ritual — designed to brighten, even out, and deeply hydrate your complexion. A true glutathione serum that delivers visibly luminous skin from within.

Brightens & Fades Dark Spots: Powered by pure L Glutathione — the master antioxidant — this dark spot serum targets stubborn hyperpigmentation, post-acne marks, sun damage, and freckles. Works as an effective acne scars and dark spot remover by inhibiting melanin production for a noticeably even, radiant tone.

Korean Glutathione Technology: Formulated with Korean glutathione — a clinically recognized skin-brightening ingredient — this serum korean skin care formula neutralizes free radicals, detoxifies skin at a cellular level, and shields against oxidative stress that causes premature aging.

Anti-Aging & Collagen Support: Beyond brightening, this anti aging serum acts as a collagen serum by protecting existing collagen from free radical damage — reducing fine lines, smoothing texture, and restoring a firm, youthful appearance. An all-in-one serum for face anti aging and whitening.

Deep Moisture Lock: Infused with hydrating actives that deeply nourish and lock in moisture — leaving skin soft, supple, and comforted without any greasy residue. Lightweight enough for daily use as part of your korean skincare routine.

How to Use: Apply a few drops to clean, dry skin once or twice daily — after cleansing and before moisturizer. Consistent use is key; noticeable improvements in brightness, tone, and clarity typically appear within a few weeks of regular application.

35 AED

12% OFFFeatured

Fair & White intense Power Perfect Tone Argan Oil Brightening Lotion 500ml

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Fair & White intense Power Perfect Tone Argan Oil Brightening Lotion 500ml

Here’s introducing the intense power of brightening, sensory and comforting Fair & White cream. Let us help you rediscover all the natural goodness of Snail Slime, hailed for its skin-regenerating properties, of Glycerin and of Sweet Almond Oil in a rich-textured, intensely-scented lotion designed to illuminate, soften, and even out the skin. Use Fair and White Cream after cleansing your skin daily.

75 AED

17% OFFFeatured

Skin Doctor Grapefruit Protective Hand Cream 50gm

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Skin Doctor Grapefruit Protective Hand Cream 50gm

Treat you hands and help soften cuticles with this deeply nourishing restorative cream that hydrates to help guard against daily environmental stresses.

How to use

Squeeze the cream onto clean hands and gently massage in until fully absorbed. Apply regularly for best results

25 AED

3% OFFFeatured

Shower Gel, Skin Care

Pure Glow Intense Exfoliating Body Wash 750ml

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Pure Glow Intense Exfoliating Body Wash 750ml

Lightening Strength: Advanced Strength – Intensive Lightening for Stubborn Discoloration

Pure Glow Intense Exfoliating Body Wash is a refreshing daily cleanser formulated to help visibly brighten the skin while washing away dirt, excess oil, and impurities. Enriched with Macadamia Oil and Curcumin Extract, it helps leave skin feeling soft, smooth, and refreshed while promoting a brighter, more even-looking complexion. A blend of Arbutin, Mulberry Root Extract, Licorice Root Extract, and Vitamin C helps improve the appearance of uneven skin tone and dullness, preparing the skin for the rest of your Pure Glow body care routine.

Its rich, creamy lather cleanses without leaving skin feeling overly dry, while conditioning ingredients help maintain moisture and comfort after every wash. With continued use, skin feels clean, refreshed, and visibly brighter, creating the ideal foundation for your lightening routine.

680 AED

14% OFFFeatured

Anti Stretch Marks, Face Cream, Spot Corrector, Skin Care

Glow & Clean Body Whitening Cream

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Glow & Clean Body Whitening Cream

GLOW & CLEAN Body Whitening Cream is a nourishing formula designed to reduce dark spots, improve skin tone, and restore softness to hands, feet, and body.

Enriched with skin-loving ingredients, it helps repair dryness, smooth rough areas, and give your skin a healthy, glowing appearance.

Key Benefits:

✔ Helps reduce dark spots & pigmentation
✔ Brightens and evens skin tone
✔ Softens rough, dry & cracked skin
✔ Deeply nourishes and hydrates skin
✔ Leaves skin smooth, soft & glowing

Why Choose This Cream?

Suitable for hands, feet & full body
Lightweight & fast absorbing formula
Ideal for daily use
Helps improve overall skin texture

How to Use:

Apply on clean skin and gently massage until fully absorbed. Use daily for best results

30 AED

45% OFFFeatured

PR+ Paris Exfoliating Lightening Soap Preference Aloe Vera

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PR+ Paris Exfoliating Lightening Soap Preference Aloe Vera

PR+ Préférence Lightening Exfoliating Soap is a face and body exfoliating soap specially designed for black and mixed race skin. It contains the best lightening plant extracts and Aloe Vera which naturally soothes and softens the skin. Your skin is gently cleansed and purified. The scrub exfoliates the skin and removes dead skin cells. It is an effective cosmetic product that helps to even out your complexion and prepares it to receive the treatments of the entire PR+ Préférence range.

165 AED

10% OFFFeatured

Dodo White Up Hydrating Intense Lightening Lotion 500ml

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Dodo White Up Hydrating Intense Lightening Lotion 500ml

Dodo is a range of treatments that reveals the complexion of your skin thanks to a cocktail that combines bio-plant active ingredients and White Up. Multi-Vitamins supplement the nutrition of the skin. Dodo also ensures intense hydration of your skin, to provide it with maximum comfort.

Dodo Lightening care range of product, reveals the beauty of your skin. Dodo is made with a cocktail that combines bio-active plants, the White Up and Multi-Vitamins. Dodo ensures intense hydration to your skin also, for a maximum comfort.

45 AED

18% OFFFeatured

Gluta-C Facial Night Serum 30ml

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Gluta-C Facial Night Serum 30ml

Experience radiant skin transformation with Gluta-C Intense Whitening Night Serum

Its innovative formula deeply nourishes and combats hyperpigmentation, promoting a luminous, even complexion overnight. Packed with high-potency antioxidants, this whitening serum revitalizes and repairs, reducing signs of aging. Optimize your night skincare routine with our #1 skin-brightening solution. Ideal for all skin types. Get ready for flawless, youthful glow!

Overnight Skin Repair

Deep Hydrating water-based formula

Anti-Aging & Antioxidant

45 AED

10% OFF

PrettyBe Facial Scrub Papaya 500ml

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PrettyBe Facial Scrub Papaya 500ml

45 AED

9% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Olive Babies Pure Petroleum Jelly with Olive Oil 400gm

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Olive Babies Pure Petroleum Jelly with Olive Oil 400gm

Nursery Skin Protectant is made with naturally derived ingredients such as olive oil, argan oil, and shea butter. It helps provide an effective moisture barrier to protect and soothe your little darling’s delicate skin, reducing redness and irritation.

100 AED

PRODUCTS ON SALES

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5% OFFFeatured

Hair Care, Shampoo

Silky Cool Milk Shampoo 5Litre

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Silky Cool Milk Shampoo 5Litre

Indulge in the luxurious care of Silky Cool Shampoo 5 Liter, designed for all hair types. This large, value-packed size is perfect for homes, salons, and businesses, offering high-quality hair care. Each shampoo is enriched with nourishing ingredients to cleanse, hydrate, and revitalize your hair, leaving it soft, shiny, and delicately scented.

95 AED

29% OFFFeatured

Amalico Chebe Hair Oil Avocado 130ml

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Amalico Chebe Hair Oil Avocado 130ml

Avocado Oil for Hair Growth With Chebe Powder for Hair Growth – (250 ML) Hair Growth Oil Deep Nourishing Moisturizing Hair Chebe Powder and Rosemary Oil for Hair Growth African Chebe powder is a Strong deep Moisturizing and hydrating agent that has been used by women in Africa for decades to strengthen and protect hair from damage. Avocado Oil Contains fatty acids that supply essential nutrients that help to treat scalp conditions and improve the overall health of the scalp. This will, in turn, strengthen the hair follicles, reduce hair loss, and make your hair grow thicker.

25 AED

10% OFFFeatured

Washami 2 in 1 Shine & Straight Rose Shampoo & Conditioner 750ml

Conditioner, Hair Care, Shampoo

Washami 2 in 1 Shine & Straight Rose Shampoo & Conditioner 750ml

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Washami 2 in 1 Shine & Straight Rose Shampoo & Conditioner 750ml

Washami Strength and Shine Shampoo & conditioner is enriched with rose extract, which strengthens each hair fiber to reveal healthy looking and reinforced hair with luminous natural shine.

45 AED

15% OFFFeatured

Hair Care, Hair Gel & Spray, Hair Styling Products

Cantu Avocado Hydrating Gel 547ml

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Cantu Avocado Hydrating Gel 547ml

Cantu Avocado Hydrating Gel is a moisturizing gel specifically designed for curly hair. This formula contains high-quality avocado extracts and nourishing ingredients to hydrate, define and add bounce to hair.

The hydrating gel helps to moisturize the hair and activate the natural curls. It improves the combability of the hair and gives the curls definition and shine. The hair is soft, smooth and moisturized without weighing it down.

Cantu Avocado Hydrating Gel can be used on damp hair. Take an appropriate amount of the gel and distribute it evenly throughout your curls. Gently scrunch the hair to define the curls and add bounce.

The gel’s formula is free of mineral oils, sulfates, parabens and other harmful chemicals. It is gentle on your hair and scalp and is suitable for all types of curly hair.

Pamper your curls with Cantu Avocado Hydrating Gel and enjoy hydrated, defined and healthy curls. Express your natural beauty and let your curls shine in all their glory!

55 AED

10% OFFFeatured

Yong Chin Hyaluronic Acid Glowy Makeup Serum 40gm

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Yong Chin Hyaluronic Acid Glowy Makeup Serum 40gm

Improves appearance of wrinkles and plumps.

YC Hyaluronic Acid Glowy Makeup Serum is carefully formulated that boasts a unique blend that provides continuous hydration to the skin. Additionally, this serum contains vitamin C along with effective anti-oxidants. These ingredients work together to enhance skin radiance, firmness and overall transformation, leaving your skin youthful and glow.

How to use:

Apply 1-3 drops of the serum on your face after moisturizer. Pat until fully absorbed. Use alone or under foundation.

45 AED

6% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Difeel 100% Natural Essential Oil Blends Positivity 30ml

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Difeel 100% Natural Essential Oil Blends Positivity 30ml

Helps fight stress
100% natural essential blends
Helps promote positive thinking & optimism

75 AED

17% OFFFeatured

Anti Stretch Marks, Oils & Moisturizer, Skin Care, Spot Corrector

Black Magic Beauty Cream 30gm

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Black Magic Beauty Cream 30gm

Black Magic Beauty Cream Multi-Action Formula. Treats & Removes Pimples, Scars, Wrinkles, Dark Circles, Moisturizes, Lighten Blemishes, Treats Acne & Infections, Is Anti-Aging, makes skin young & brightens in 5 days. It has antioxidant rich carotenoids to help reduce the signs of aging which minimizes scars and scrapes, It treats acne and lightens blemishes on face.

25 AED

7% OFFFeatured

Queen Helene Avocado And Grapefruit Masque 177ml

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Queen Helene Avocado And Grapefruit Masque 177ml

This unique, gel-clay masque gently lifts away impurities and nurtures skin with smoothing Avocado and antioxidant Grapefruit extract. After use, skin is refreshed and energized with a healthy radiance.

Queen Helene Avocado and Grapefruit Facial Masque gives your cheeks a healthy glow. This unique, gel-clay formula gently lifts away impurities while preserving skin’s natural balance. Enriched with nourishing Avocado to provide an infusion of moisture, and antioxidant Grapefruit Extract to help protect and perk up tired skin. Get your skin ultra-clean, satiny-smooth and toned.

65 AED

20% OFFFeatured

Reborn 5 In 1 Whitening Face & Body Scrub Cucumber Extract 500ml

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Reborn Beauty Premium Scrub Mint 500ml

40 AED

17% OFFFeatured

Moisturizers, Skin Care

Disaar Natural Vitamin C Facial Gel 280ml

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Disaar Retinol SPF 50 Sunscreen 80gm

Introducing the Disaar Anti-Aging Sunscreen Cream SPF50, a high SPF sunscreen lotion designed to provide superior UV protection. Enriched with Nicotinamide, Retinol, and Vitamin C, this waterproof sunscreen offers anti-aging benefits and antioxidant protection.

Ideal for daily use, it effectively shields the skin from harmful UV rays, helping to prevent premature aging and sun damage. Perfect for those seeking a reliable and potent sunscreen for outdoor activities or daily skincare routines.

25 AED

GIFT SET

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13% OFFFeatured

Lotion, Personal Care, Skin Care

Vaseline Men Extra Hydration Extra Strength Vaseline Jelly 400ml

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Vaseline Men Extra Hydration Extra Strength Vaseline Jelly 400ml

35 AED

20% OFFFeatured

Gift Sets, Mask, Skin Care

Lady Diana Herbal Collection Cucumber Peel off Mask 170ml Set of 12 Pieces

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Lady Diana Herbal Collection Cucumber Peel off Mask 170ml

Lady Diana Cucumber Peel off Mask is a deluxe blend of pure vital minerals to penetrate into deep skin removing all facial skin impurities, and dead skin and effectively maintaining natural skin oil and moisture. It Bi-weekly application of this face mask helps to stimulate new skin cells while evenly toning resulting in flawless, smooth, and glowing skin.

240 AED

14% OFFFeatured

Skin Doctor Turmeric & Vit C Nourishing Shampoo 500ml

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Skin Doctor Turmeric & Vit C Nourishing Shampoo 500ml

Vegan formula without sulfate and paraben! Gently cleanses and hydrates

Skin Doctor Turmeric & Vit C Nourishing Shampoo gently cleanses and hydrates while highly protecting it from further damage.
Nourishes hair deeply, strengthens weak hair and protects hair from damage:

Apply generous amount of shampoo on wet hair. Massage gently the hair and scalp then rinse thoroughly with water.

30 AED

13% OFFFeatured

African Pride Moisture Miracle Castor, Grapeseed, Argan, Coconut & Olive 5 Essential Oils 237ml

Hair Care, Hair Detangler, Hair Oil

African Pride Moisture Miracle Castor, Grapeseed, Argan, Coconut & Olive 5 Essential Oils 237ml

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African Pride Moisture Miracle Castor, Grapeseed, Argan, Coconut & Olive 5 Essential Oils 237ml

This restorative hair and scalp oil uses a nourishing blend of 5 essential oils and Vitamin E to replenish natural nutrients, help protect against breakage and promote natural growth; leaving coils and curls with body and shine.

HOW TO USE IT

Apply a small amount to wet or dry hair. Massage into scalp and work from roots to ends. Also, perfect for hot oil treatments and finishing natural styles.

65 AED

Feminine Care, Personal Care

Fam Sanitary Pads, Extra Thin, 16 Pads, Large Size, With Wings

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Fam Sanitary Pads, Extra Thin, 16 Pads, Large Size, With WingsFam are feminine pads that have a unique and unprecedented absorption of liquids and secretions to provide maximum protection and comfort for you.

20 AED

13% OFFFeatured

Moroccan Oil Hydra Body Lotion With Olive Oil 300ml

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Moroccan Oil Moroccan Bath Soap Walnut Casca 250ml

ndulge in a luxurious bathing experience with Moroccan Oil Moroccan Bath Soap Walnut Casca.
Enriched with natural walnut shell powder, this exfoliating soap deeply cleanses and removes dead skin cells, leaving your skin smooth, refreshed, and glowing.
Inspired by traditional Moroccan hammam rituals, it helps rejuvenate and nourish the skin while providing a gentle yet effective exfoliation.
Key Features:
Infused with Walnut Shell Powder: Gently exfoliates for softer, smoother skin.
Deep Cleansing Formula: Removes impurities while maintaining skin hydration.
Inspired by Moroccan Hammam Rituals: Offers a spa-like experience at home.
Nourishing & Revitalizing: Helps improve skin texture and radiance.
Suitable for All Skin Types: Gentle yet effective for regular use.

35 AED

11% OFFFeatured

Royal Beauty Cocoa Butter Body Moisturizing Cream 500ml

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Royal Beauty Cocoa Butter Body Moisturizing Cream 500ml
A rich and creamy blend of natural cocoa butter specially formulated for use as a daily body cream. Its smooth non-greasy formula helps restore the skin’s natural mositure as is protects against sunburn, rough & dry skin and chapping. Ideal for use before and after pregnancy as it reduces the appearance of stretch marks. This Body Cream is a super rich absorbing moisturizer that provides soothing relief. Enriched with vitamin E that help calm and soothed.

40 AED

Elixir Light Exfoliating Shower Gel 1000ml

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Elixir Light Exfoliating Shower Gel 1000ml

Elixir Light Shower Gel provides a delicately balanced formula for a clean, fragrant shower experience. Its lightweight, low-lather formula leaves skin feeling refreshed and revitalized. Enjoy a luxurious experience with 500ml of this nourishing shower gel.

40 AED

25% OFFFeatured

Animate Facial Oil 90 Softgel Aloe Vera & Vitamin E

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Highlights:

Animate Skin Whitening Vitamin E Capsule is specially formulated to increase the natural glow of the skin and even out its tone. This product, which contains 90 capsules, helps you achieve a healthier and smoother appearance by maintaining the moisture balance of the skin. Thanks to the powerful antioxidant properties of Vitamin E, it reduces the appearance of spots on the skin and delays the signs of aging. With regular use, you can make your skin look brighter and more vibrant.

15 AED