Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Scrubs, Skin Care

Silky Cool Cucumber Facial Face & Body Scrub Tube 275ml

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Silky Cool Cucumber Facial Face & Body Scrub Tube 275ml

Removes black dead cells & impurities leaves your skin fresh and younger

30 AED

18% OFFFeatured

Extract Green Papaya Calamansi Lotion, 350ml

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Highlights:

Extract Green Papaya Calamanco Lotion is improved non-greasy feel, leaves skin supple and soft. It helps get visibly whiter and smoother skin in just 7 days with a new fresh and longer-lasting fresher scent that lasts for hours. SPF 10 helps protect skin from darkening and sun-damage. This nourishes skin with Vitamin C and B3.

45 AED

11% OFFFeatured

Oils & Moisturizer, Skin Care

Bebecom Glycerin Oil, 500ml

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Bebecom Glycerin Oil, 500ml

Bebecom Pure Glycerin Oil in a generous 500ml size is a luxurious and nourishing skincare solution designed to keep your skin soft, hydrated, and radiant. Enriched with the goodness of pure glycerin, this oil provides deep and long-lasting moisturization, helping to prevent dryness and maintain the skin’s natural moisture balance. Its versatile and lightweight formula can be used on the face and body, offering a pampering and rejuvenating experience for your skin. The non-greasy texture absorbs quickly, leaving the skin feeling refreshed and comfortable. Whether you have dry skin or simply want to indulge in a lavish self-care routine, Bebecom Pure Glycerin Oil in 500ml offers a generous supply to nourish and pamper your skin for a long time. Reveal your natural beauty with the power of pure glycerin and enjoy beautifully moisturized and healthy-looking skin with this luxurious skincare essential.

40 AED

13% OFFFeatured

A3 Lemon + Honey White Body Milk Lotion 400ml

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A3 Lemon + Honey White Body Milk 400 ml

Antioxidant and Purifying – Helps reduce skin blemishes

Nourishing and moisturizing – Helps prevent skin ageing

Brighten and soften your skin with this luxurious lotion!

Infused with natural extracts paired with Niacinamide (known to be able to treat uneven skin tone), it delivers benefits and glowing radiance.

The rich formula absorbs easily, leaving skin supple and youthful.

Pleasure lasts in the aromatic, fresh fragrance of the italian citrus groves.

Use: Apply mornings and evenings on cleansed skin, massaging delicately until complete absorption.

Warning: For external use only – Do not apply on eye area – Do not use on irritated or damaged skin – Suspend use if an allergic reaction arises.

65 AED

7% OFFFeatured

Dr Meinaier Kojic Acid Whitening Sugar Scrub 650gm

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Dr Meinaier Kojic Acid Whitening Sugar Scrub 650gm

Dr Meinaier Kojic scrub is enriched with vitamins, fatty acids, coconut milk, dead sea salt & almond oil. multi purpose aroma exfoliating bath spa Clears wrinkles, acne, black spots, firms & slims the skin, removes

stretch marks, nourishes & moisturizes. It also enhances skin elasticity, promote blood circulation, polishes dead skin, exfoliates & softens.

65 AED

13% OFFFeatured

Skin Doctor Coffee Whitening Scrub For Face & Body 500gm

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Skin Doctor Coffee Whitening Scrub For Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Coffee which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

17% OFFFeatured

Oznaturals Renew Pro Retaxinol Serum 30ml

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Oznaturals Renew Pro Retaxinol Serum 30ml

This serum is most effective for the care of aging and UV-damaged skin. Increased skin renewal and support of new blood vessels help to improve skin tone, reduce age spots, and smooth skin texture.

Retinol works its magic to brighten, promote glow and help turn back the clock. Use daily as part of your evening skincare routine. Can be layered with other OZN® serums for ultimate skin nutrition.

50 AED

15% OFFFeatured

Clovate Beauty Bar With Dual Nourishment 200gm

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Clovate Beauty Bar With Dual Nourishment 200gm

Our Clovate Beauty Bar With Dual Nourishment soap with the healing properties of allantoin, combined with the antibacterial benefits of eucalyptus leaf oil, works together to soothe and calm irritated-prone skin. This gentle cleanser leaves skin looking and feeling soft, smooth, and healthy.

Directions: Wet your face with warm water, then apply the cleanser and gently massage it into a lather. Rinse thoroughly and dry your face.

Ingredients: Clove Oil, Glycerin, Allantoin, Eucalyptus Leaf Oil.

55 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Sakeyna Gold Pinkish Shine Advanced Beauty Cream

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Sakeyna Gold Pinkish Shine Advanced Beauty Cream

Experience the luxury of luminous, youthful skin with this rich beauty cream. Infused with nourishing ingredients, it works to restore radiance, smooth texture, and fade imperfections. Let your skin glow with confidence, softness, and timeless elegance every day.

Diminishes Age signs, Wrinkles & Blemishes
Fades Acne Scars & Freckles for a Flawless Shinning Complexion
Deeply Nourishes & Enhances Natural Glow
Protects Skin from Harmful UV Rays
Leaves Skin Soft, Smooth & Beautifully Refreshed

25 AED

31% OFFFeatured

Queen Helene Cocoa Butter Face and Body Cream 425gm

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Queen Helene Cocoa Butter Face and Body Cream 425gm

This luxuriously rich, non-greasy creme blends cocoa butter and lanolin to quench and relieve moisture-starved skin. Protects from dryness caused by over-exposure; helps diminish the appearance of wrinkles; and soothes discomforts of stretched skin during and after pregnancy.

Queen Helene Cocoa Butter Face & Body Creme delivers intense, soothing moisture to extremely dry skin. Our creamy blend of cocoa butter and pure lanolin nourishes dry patches and leaves your skin feeling softer and smoother. In addition to restoring moisture, our non-greasy formula is also effective at reducing the appearance of fine lines and wrinkles and soothing stretched skin during and after pregnancy. Queen Helene is proud that our products are not tested on animals. Includes one 15 oz jar of Queen Helene Cocoa Butter Face & Body Creme. Queen Helene brand has been a leader in quality and beauty products for professional and personal use since 1930. We are proud to have created a full line of affordable and effective body care products that are still passed on from generation to generation.

45 AED

PRODUCTS ON SALES

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6% OFFFeatured

Hair Care, Hair Detangler

Doo Gro Triple Strength Anti Breakage Growth Detangler 300ml

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Doo Gro Triple Strength Anti Breakage Growth Detangler 300ml

DOO GRO® Triple Strength Anti-Breakage Detangler eliminates tangles and makes combing hair so easy! Its lightweight, leave-in formula conditions and moisturizes while adding shine and preventing breakage. Great to use on both wet or dry hair to keep hair healthy, manageable, and tangle free. Safe to use on all types of hair including color treated, natural, braided and relaxed.

Eliminates tangles and adds shine
Helps prevent hair breakage
Safe on relaxed, natural & braided hair
Jojoba oil, aloe vera & vitamin enriched formula
Helps reduce breakage allowing hair to grow longer

Directions: On Wet Hair after shampooing and conditioning, spray evenly on damp towel dried hair. Do not rinse. Gently comb through until all tangles are gone. On Dry Hair spray on hard to comb areas until hair is damp. Do not rinse. Gently comb through until all tangles are gone. Reapply as needed. For easy detangling, start combing hair from the tips and work back to the roots.

For best results, use the family of DOO GRO® products.

Warning: Hair is flammable. Flammability is increased by products of this type and by product build-up. Washing hair frequently can help avoid product build-up. Keep hair away from sparks, flame, extreme heat, or lit tobacco products. For external use only, keep away from eyes. If product contacts eyes, rinse eyes with water. Keep out of reach of children.

160 AED

11% OFFFeatured

Conditioner, Hair Care

Amalico 100% Batana Conditioner 500ml

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Amalico 100% Batana Conditioner 500ml

Experience the miracle of Batana oil with our 100% raw conditioner. Sourced from Honduras, this Conditioner promotes hair growth and treats hair loss. With no additives or fillers, it’s a natural solution for healthy hair. Try our 500ml bottle and see the results for yourself. 🌺

40 AED

11% OFFFeatured

Oserth Oserth Restore Masque 1000ml

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Oserth Oserth Restore Masque 1000ml

Intensive reconstruction for severely damaged hair needing deep rehabilitation.

• 15-Minute Miracle: Works quickly to mend split ends and breakage
• Dual-Action Hydration: Shea butter + castor oil penetrate and seal moisture
• Silicone-Free: Won’t cause buildup over time
• Sustainable Indulgence: Eco-packaged deep treatment

Rescue damaged hair with this concentrated repair session.

310 AED

25% OFFFeatured

Turmeric Glow Brightening Beauty Milk 500ml

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Turmeric Glow Brightening Beauty Milk 500ml

Lightening Strength: Gentle Radiance – Suitable for Sensitive Skin

Turmeric Glow Brightening Beauty Milk brings together Niacinamide, Turmeric Extract, Arbutin, and Kojic Acid in a lightweight formula designed for everyday use. Ideal for sensitive, delicate, or easily irritated skin, it visibly brightens and fades the look of dark spots while keeping skin calm, comfortable, and well-hydrated.

Enriched with Licorice Root, Mulberry Root, and moisturizing emollients, this fast-absorbing beauty milk nourishes skin while enhancing its natural radiance. With continued use, skin appears brighter, more even, and healthier—with a silky, comfortable finish.

450 AED

9% OFFFeatured

EOS Shea Better Body Lotion Pink Champagne 473ml

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EOS Shea Better Body Lotion Pink Champagne 473ml

The eos Shea Better Body Lotion in Pink Champagne is a luxurious moisturizer designed to nourish and hydrate your skin while leaving it feeling soft and smooth.

Infused with shea butter and natural oils, it deeply hydrates the skin, providing long-lasting moisture.

With its delightful fragrance and rich formula, this body lotion offers a pampering experience.

Nourishing and moisturizing the skin.
Soothing for dry skin.
Made with 7 nourishing oils.
Free of parabens, phthalates, & gluten.
Dermatologist-recommended.
Hypoallergenic.
Made for sensitive skin.
Not test on animals.
Vegan.

Ingredients:

Water/Eau, Glycerin, Isopropyl Palmitate, Cetyl Ethylhexanoate, Glyceryl Stearate SE, Cetyl Alcohol, Dimethicone, Fragrance/Parfum, Butyrospermum Parkii (Shea) Butter, Butyrospermum Parkii (Shea) Oil, Petrolatum, Mineral Oil (Huile Minérale), Carbomer, Caprylyl Glycol, Hexylene Glycol, Phenoxyethanol, Palmitic Acid, Stearic Acid, Myristic Acid, Disodium EDTA, Sodium Hydroxide, Tocopheryl Acetate, Citric Acid, Limonene, Linalool.

150 AED

13% OFFFeatured

Vaseline Healthy Bright Daily Brightening Even Tone Lotion Jelly 725ml

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Vaseline Healthy Bright Daily Brightening Even Tone Lotion Jelly 725ml

Moisturizer cream & lotion are giving you deep moisturize your skin and giving you softness and no dryness you body hand it’s very best for you This unique lightweight cream offers tough protection from pollution and UV rays, while being gentle on the skin. The non-greasy formula forms a shield to protect against dirt, pollution, and the sun It is a Moisturizing body lotion and clinically proven to restore dry skin. Suitable for all skin types. The hot summer saps the moisture from our skin and makes it dehydrated. This makes the skin look dull. So, we don’t feel fresh in summers. Aloe Fresh Body Lotion is specially crafted for summers to address this issue, as it helps to keep your skin fresh in summers and gives it 24 Hours hydration.

35 AED

10% OFFFeatured

Silky Cool Hot Oil Keratin Deep Conditioning Hair Treatment for Dry, Damaged & Frizzy Hair 1000ml

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Silky Cool Hot Oil Keratin Deep Conditioning Hair Treatment for Dry, Damaged & Frizzy Hair 1000ml

Say goodbye to weak, brittle hair and hello to salon-level results at home. Silky Cool Keratin Hot Oil Cream is specially formulated to infuse your hair with keratin proteins the same structural building blocks your hair naturally contains. This restorative treatment works deep within the hair shaft to rebuild and strengthen damaged strands, leaving your hair smoother, shinier, and more resilient after every use.

Whether your hair is suffering from heat styling, chemical treatments, or everyday stress, this hot oil cream helps reverse the damage and restore healthy texture and bounce.

Why It Works:

Keratin-Infused Formula – Replenishes lost proteins and repairs structural damage
Deep Penetration – Nourishes hair from root to tip with long-lasting moisture
Smoother Texture – Helps eliminate frizz and flyaways for sleek, manageable hair
Strengthens & Protects – Reinforces hair strands to reduce breakage and split ends
1000ml Size – Ideal for weekly treatments or professional salon use
Suitable for All Hair Types – Especially effective for chemically treated, dry, or heat-damaged hair

45 AED

25% OFFFeatured

Yoko Aloe Vera Spa Soap 90gm

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Yoko Aloe Vera Spa Soap 90gm

Bar soap to clean the face and body. Contains ingredients from natural ingredients. Smells good. Directly cleanses dirt and excess oil. Nourishes the skin to be clean, smooth, soft, and naturally moisturized.

Aloe Barbadensis (Aloe Vera) Leaf Extract, an extract from aloe vera, nourishes the skin, fakes soothing the skin. Keeps the skin naturally moisturized.

How to use: Apply to clean face and body regularly in the morning and evening.

Warning: For external use only. Do not eat Stop use if irritation occurs and consult a doctor or pharmacist.

Storage: Store in a cool, dry place.

15 AED

13% OFFFeatured

Pretty Cowry Lundborly Skin Care Vitamin C Anti-Aging Serum 30ml

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Highlights:

Pretty Cowry Lundborly Skin Care Vitamin C Anti-Aging Serum

Lundborly Vitamin C Anti-aging & Brightening Face Serum is your multipurpose solution to all skin issues. It is formulated with Hyaluronic Acid, Vitamin C & E to gently hydrate and moisturize the skin. Its regular use can make your skin to look brighter firmer and younger. It is highly effective to solve skin problems including wrinkles, dark spots and sun-spots.

35 AED

29% OFFFeatured

Pastil Papaya Hand and Body Cream 250ml

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Pastil Papaya Hand and Body Cream 250ml

25 AED

GIFT SET

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6% OFFFeatured

Scrubs, Skin Care

Tree Hut Shea Sugar Body Scrub Strawberry 510gm

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Tree Hut Shea Sugar Body Scrub Strawberry 510gm

Experience an intense exfoliation & reveal soft, glowing skin with the skin-quenching scent of Tree Hut’s Watermelon Shea Sugar Scrub! Made with Sugar, Shea Butter, Watermelon, Vegan Collagen & an array of natural oils like Evening Primrose, Avocado, Macadamia, Sweet Almond, Safflower & Orange Oils.

80 AED

B.B. Clear Exfoliating Lightening Soap 190g

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B.B. Clear Exfoliating Lightening Soap 190g

The B.B.Clear Exfoliating Soap is a 190g soap that effectively cleanses and exfoliates the skin, leaving it smooth, radiant, and even-toned. It is infused with natural ingredients that help to remove dead skin cells, unclog pores, and reduce the appearance of dark spots and blemishes. This soap is suitable for all skin types and can be used daily to reveal a refreshed and rejuvenated complexion.

15 AED

4% OFFFeatured

Oserth Restore Shampoo 300ml

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Highlights:

Oserth Restore Shampoo 300ml

A reparative wash that rebuilds damaged strands while shielding hair from daily stressors.

• Protein Infusion: Kale and carrot proteins patch-repair weak areas in the hair shaft
• Brilliant Shine: Castor oil smooths cuticles for immediate light reflection
• Color-Safe: Gentle enough for chemically-treated hair
• Zero Harsh Sulfates: Cleanses without causing additional damage
• Perfect care for after straightening treatments

Wake up damaged hair with this nutrient-rich reset.

115 AED

17% OFFFeatured

Body Mist, Fragrances

Ella James Body Mist Precious Musks 250ml

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Ella James Body Mist Precious Musks 250ml

25 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Fresh & Clear Beauty Cream Aloe Vera Avocado & Lycopene

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Highlights:

Fresh & Clear Beauty Cream

Fall in Lover with your Soft, Smooth & Radiant skin!!

A perfect blend of Avocado & Natural Honey
Combats discolouration, acne, blemishes, freckles, dark spots, under eye circles, acne scars & wrinkles
Protects from UV rays, revive skin & fights against skin damage
Eliminates dullness, makes skin velvety soft & brighter

25 AED

20% OFFFeatured

BNB Rice Extract Serum 30ml

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Highlights:

BNB Rice Extract Serum 30ml

Rice Extract Serum is a lightweight, hydrating serum formulated with nourishing rice extract to brighten and even out skin tone. This serum deeply penetrates the skin to improve texture, reduce dark spots, and provide a smooth, radiant complexion.

Suitable for: All skin types
Targets: Dark spots, uneven skin tone, dullness, rough texture
Key ingredients: Rice Extract, Niacinamide, Hyaluronic Acid, Alpha Arbutin, Vitamin C

Benefits:

Brightens and evens out skin tone
Reduces dark spots and hyperpigmentation
Improves skin texture for a smoother surface
Provides deep hydration for a radiant, healthy complexion

40 AED

5% OFFFeatured

Petal Fresh Super Foods Color Shield Acai, Vitamin C, Macadamia Oil Shampoo 335ml

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Highlights:

Petal Fresh Super Foods Color Shield Acai, Vitamin C, Macadamia Oil Shampoo 335ml

Vegan and cruelty-free

Made in the USA with high-quality organic ingredients

Contains no parabens, sulfates, or phthalates

Safe for color-treated hair

95 AED

11% OFFFeatured

Yong Chin Platinum Perfumed Lotion Secret Love 180gm

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Highlights:

Yong Chin Platinum Perfumed Lotion Secret Love 180gm

For soft and smooth skin. Long-lasting perfume.

Yong Chin Secret Love Platinum Perfumed Lotion is an infusion with sweetened flora and our exclusive daily moisture complex.
The lotion contains high amount of vitamins that skin loves and softens, smoothens and nourishes your skin. It is highly enriched with protective ingredients of vitamins E and B and offers a fast-absorbing non-greasy formula with a fragrance that lasts all day long.

How to use:

Apply a thin layer over the skin and massage until absorbed.

40 AED

7% OFFFeatured

Diyating Sakura Japanese Shampoo for Hair Growth, Preventing Hair Loss and Removing Dandruff 300ml

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Diyating Sakura Japanese Shampoo for Hair Growth, Preventing Hair Loss and Removing Dandruff 300ml

Japanese Sakura Shampoo is a luxurious shampoo with an advanced formula inspired by Japanese hair care traditions. It focuses on promoting healthy hair growth and reducing hair loss, thanks to a blend of nourishing natural ingredients. It also removes dandruff and deeply cleanses the scalp, giving your hair a thicker, healthier appearance with a fragrant scent inspired by Japanese sakura flowers.

Benefits and Features:

The Sakura Japanese shampoo promotes healthy hair growth with its nourishing ingredients.
It helps reduce hair loss with regular use.
Deeply cleanses the scalp and effectively removes dandruff.
Nourishes hair follicles to improve hair density and elasticity.
Sakura Japanese shampoo offers a uniquely fragrant hair scent inspired by Sakura blossoms.
Gentle on the scalp and suitable for all hair types.

How to use:

Wet your hair with lukewarm water.
Apply an appropriate amount of shampoo to the scalp and hair.
Massage gently with fingertips to stimulate blood circulation and deeply cleanse the hair.
Rinse well with lukewarm water.

70 AED

7% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Fair and White Exclusive Vitamin C Glycerin 250ml

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Highlights:

Fair and White Exclusive Vitamin C Glycerin 250ml

All the antioxidant and regenerating properties of Vitamin C in one single brightening and moisturizing care. Glycerin’s moisturizing and moistening active ingredients make your skin mat and supple. This vitamin-rich care product can be used every morning to guarantee a softer and a more radiant skin.

135 AED