Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Skin Care

Asantee Rice Milk with Collagen and Honey 125gm

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Asantee Rice Milk with Collagen and Honey 125gm

Soft & Moisturized Skin – Our Asantee Rice Milk Soap Bar is expertly crafted with nourishing rice milk and powerful to keep your skin feeling soft, hydrated, and pampered. Experience the ultimate skin transformation with every wash!

Long-Lasting & Luxurious Lather – Unwind with our rice milk soap\’s rich, creamy lather that leaves your skin feeling refreshed and revitalized. This long-lasting bar provides incredible value, ensuring a truly indulgent experience with every use.

Irresistible Natural Scent – Revel in the captivating scent of our body soap, which combines the …

20 AED

14% OFFFeatured

Bellevie Clarifying Face Cream Curcuma Extract 40g

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Bellevie Clarifying Face Cream Curcuma Extract 40g

BelleVie Curcuma Extract is a natural daily supplement designed to help reduce inflammation and maximize natural healing. Its proprietary blend of curcuma extract and other high-quality ingredients helps support the body’s immune response and encourages the body to fight diseases like arthritis more effectively. Enjoy the convenience of 40g per container and the peace of mind knowing you’re giving your body the natural support it needs.

30 AED

10% OFFFeatured

Noor Gold Papaya Lightening & Moisturizing Lotion 400ml

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Noor Gold Papaya Lightening & Moisturizing Lotion 400ml

Noor Gold Cocoa Butter Lightening & Moisturizing Lotion is designed to help improve the appearance of acne scars, dark spots, and uneven skin tone. Enriched with cocoa butter, it supports skin hydration while helping to smooth the look of wrinkles and stretch marks. The formula also helps protect against damage from harmful UV rays, leaving skin soft and refreshed.

Benefits

Suitable for daily body moisturizing
Helps keep skin soft and refreshed
Supports a smoother, more supple skin feel
Suitable for all skin types

How to Use?

After bathing or shower or at any time of the day, apply Noor Gold Lemon Lightening & Moisturizing Lotion all over the body.
Massage in with a light hand.
Leaves a light fragrance on your body all day long.

45 AED

22% OFFFeatured

Amalico Lightening Lavender Face & Body Scrub 580g

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Amalico Lightening Lavender Face & Body Scrub 580g

Amalico Face And Body Scrub is made with natural ingredients and is effective in reducing the appearance of blemishes. It’s gentle, non-greasy, and absorbs quickly. Use it regularly to see a noticeable improvement in your skin’s appearance and boost your confidence!

35 AED

13% OFFFeatured

Veet Gold Super Whitening Body Repair Turmeric Oil Gel 200ml

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Veet Gold Carrot Super Whitening Body Repair Oil Gel 200ml

Nourishing Formula: Enriched with Carrot oil, this body repair oil deeply nourishes and moisturises the skin.

Whitening Benefits: The formula helps to gradually lighten and brighten skin tone for a more even complexion.

Versatile Application: This multi-purpose oil can be used on the face, body, and hands for overall skin rejuvenation.

Body moisturizer locks in moisture to help revitalize dry and dull-looking skin

35 AED

38% OFFFeatured

Valera Foot Cream Aloevera 75ml

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Valera Foot Cream Aloevera 75ml

25 AED

13% OFFFeatured

CeraVe Skin Renewing Day Cream Sunscreen SPF30 50g

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CeraVe Skin Renewing Day Cream Sunscreen SPF30 50g

Anti-Aging Face Moisturizer With SPF 30 Sunscreen With Encapsulated Retinol that helps gently exfoliate skin to improve skin’s texture without irritating skin for more radiant skin and Hyaluronic Acid to help retain skin’s natural moisture.
Daily Face Sunscreen Broad Spectrum SPF 30 sunscreen helps protect skin from the UVA/UVB rays. Dermatologists recommend using daily sunscreen with at least SPF 30 to help decrease the risk of skin cancer caused by the sun.
Sunscreen Lotion Use this SPF 30 sunscreen moisturizer as the last step in a morning skin care routine. If layering with an eye cream, moisturizer or facial serum, apply Cerave Skin Renewing Day Cream after other products have been fully absorbed.

105 AED

17% OFFFeatured

Creams, Skin Care, Tubes

Peau Jaune Tube Fast Action Anti Spot 50gm

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Peau Jaune Tube Fast Action Anti Spot 50gm

The super lightening Peau Jaune Tube Fast Action Anti Spot with fruit active ingredients has been designed for rapid action in the treatment of acute dermatitis (eczema, pruritus, skin allergy)

Use :Mix with your yellow skin beauty milk or body cream and apply it preferably in the evening, 3 to 4 times a week on clean skin. Massage until absorbed.

25 AED

13% OFFFeatured

Eveline Clean Your Skin Mattifying & Moisturising Cream 75ml

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Eveline Clean Your Skin Mattifying & Moisturising Cream 75ml

The Eveline Clean Your Skin Mattifying & Moisturising Cream is a lightweight, oil-free moisturizer specifically designed for oily, acne-prone, and combination skin.

This cream provides essential hydration while helping to control shine, making it ideal for those who struggle with excess oil production and occasional breakouts.

Contains ingredients that help to combat acne-causing bacteria and prevent new breakouts.

improves skin texture.
Non-Comedogenic.
Helps Soothe irritated skin.
Moisturizes the skin.
Minimizes the appearance of enlarged pores.

65 AED

11% OFFFeatured

QV Moisturising Cream For Sensitive Skin 100gm

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QV Flare Up Wash 150ml

QV Flare Up Skin Wash is a product specially designed to deeply and effectively cleanse the skin, helping to remove dirt, excess oil, and impurities. Contains soothing and purifying ingredients that improve the appearance of the skin and purify it.

Benefits and features:

The lotion deeply cleanses the skin, helping to remove impurities, dirt, and excess oils.
It helps balance moisture levels in the skin, maintaining its natural hydration.
It contains soothing substances that soothe the skin and reduce irritation and redness.
Leaves the skin feeling fresh and clean after use, making it ideal for daily use.
It has a gentle formula and is free of synthetic fragrances, making it suitable for sensitive skin.
It comes with a practical design that facilitates application and rinsing, making it ideal for daily use.

How to use :

Wet the face with lukewarm water.

Apply an appropriate amount of lotion to the hands and then rub gently to form a foam.

Apply foam to the skin in gentle circular movements, avoiding the eye area.

Rinse the face well with lukewarm water.

85 AED

PRODUCTS ON SALES

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Face Cream, Skin Care, Spot Corrector

Arena Gold Carrot Glowing Cream 20gm

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Arena Gold Carrot Glowing Cream 20gm

How to use Cream :

Take the substantial amount of the Arena gold beauty cream on your palm. Apply it on the face and leave it overnight. Wash your face in the morning for best results. Don’t go near flame or in sun exposure. Do not massage

25 AED

8% OFFFeatured

Oils & Moisturizer, Skin Care

Skin Doctor Whitening Ampoules 3mlx10

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Skin Doctor Whitening Ampoules 3mlx10

Helps reduce the appearance of age spots and freckles as well as giving a more fair skin tone.

Skin Doctor Whitening Ampoules helps reduce the appearance of age spots and freckles as well as giving a more fair skin tone and inhibiting the formation of skin pigments. It gives your skin an immediate radiant and moisturized appearance with elasticity.
Suitable for all skin types, especially for pigmentation skin.

How to use:

Apply ampoule evenly over the cleansed face, massage for 1-2 minutes or until it is fully absorbed. Apply one time per day, either day or night. Discard the bottle after opening.

60 AED

20% OFFFeatured

Skin Doctor 100 Cotton Balls Professional

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Skin Doctor 100 Cotton Balls Professional

100% Cotton balls that are soft, gentle and absorbent, ideal for all kinds of cosmetics, baby care and home care uses.

20 AED

38% OFFFeatured

Valera Foot Cream Cucumber 75ml

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Valera Foot Cream Cucumber 75ml

25 AED

10% OFFFeatured

Labidjanaise Carrot Lightening Body Lotion 500ml

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Labidjanaise Carrot Lightening Body Lotion 500ml

Labidjanaise Carrot Complexion Lotion 500ml Labidjanaise Carrot Complexion Lotion makes your skin smoother and more beautiful. It cleans, feeds and gives you a younger looking skin by elimination blemishes. You can have it in Cream, Lotion, Soap and Oil. Instructions: Make a daily application on the body while massing slightly until complete penetration of the product.

45 AED

22% OFFFeatured

Pastil Hand Cream Rose

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Pastil Hand Cream Strawberry

35 AED

25% OFFFeatured

Paw Paw Whitening Soap Papaya Extract 180gm

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Paw Paw Whitening Soap Papaya Extract 180gm

Cleans deeply and removes impurities

Exfoliates dead skin cells and reveals the skin’s shine

Prepares the skin for application of the other products

A soft, supple and radiant skin

15 AED

18% OFFFeatured

Shower Gel, Skin Care

GLUTA C Kojic Plus+ Body Wash With Lavender Scent 500ml

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GLUTA C Kojic Plus+ Body Wash With Lavender Scent 500ml

Smell the luxurious aroma of Lavender in the Gluta-C Intense Whitening Body Wash with Lavender scent!

Infused with calming Lavender and hydrating oils, it sets the mood for a relaxing spa-like shower experience!

It is specially formulated to reduce hyperpigmentation, prevent blemishes, and improve skin texture.

Moisturizing and Nourishing

Helps prevent acne and reduce blemishes

With Kojic Acid for skin lightening

With Niacinamide to lessen wrinkles and fine lines

45 AED

20% OFFFeatured

BNB Organic Acne Control Tea Tree Face Wash 120ml

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BNB Organic Acne Control Tea Tree Face Wash 120ml

Tea Tree Face Wash is a powerful yet gentle cleanser designed to fight acne and prevent future breakouts. Infused with antibacterial tea tree oil, this face wash cleanses pores, reduces inflammation, and leaves your skin with a clearer complexion.

✔️ Suitable for: Oily and acne-prone skin
✔️ Targets: Acne, breakouts, inflammation, excess oil
✔️ Key ingredients: Tea Tree Oil, Glycerin, Panthenol, Calophyllum Inophyllum Seed Oil

Benefits:

Fights acne and prevents future breakouts
Cleanses pores and removes impurities
Reduces inflammation and redness
Contains antibacterial tea tree oil to combat acne
Fades age spots and freckles, boosting radiance
Nourishes and protects the skin
Provides SPF 30 for daily sun defense

This face wash helps balance oil levels, soothe the skin, and improve overall skin health, leaving it feeling fresh, clean, and rejuvenated. Ideal for those struggling with acne and looking for a gentle solution to achieve clearer, glowing skin.

40 AED

14% OFFFeatured

ActiveX Deep Cleansing Face Mask for Oil Control & Skin Purification Charcoal Facial Mud Mask 500ml

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ActiveX Deep Cleansing Face Mask for Oil Control & Skin Purification Charcoal Facial Mud Mask 500ml

Give your skincare routine a refreshing boost with the ActiveX Charcoal Facial Mud Mask 500ml. Formulated with charcoal, this facial mud mask helps remove excess oil, dirt, and daily impurities while leaving your skin feeling clean, refreshed and revitalized.

Its smooth, easy-to-apply texture spreads evenly across the skin, making it suitable for regular facial care at home or in professional beauty salons. The generous 500ml size offers long-lasting value, making it ideal for frequent use.

Whether you’re looking to refresh tired-looking skin or maintain a cleaner complexion, ActiveX Charcoal Facial Mud Mask is a practical addition to your skincare routine.

Key Benefits

Deeply cleanses the skin surface
Helps remove excess oil and impurities
Leaves skin feeling fresh and clean
Supports a smoother-looking complexion
Easy-to-apply mud mask texture
Suitable for home and salon use
Large 500ml value size
Suitable for regular skincare routines

30 AED

GIFT SET

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Face Cream, Skin Care, Spot Corrector

Ayliz Gold Beauty Cream

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Discover Ayliz Gold Beauty Cream , a luxurious treatment that combines the benefits of avocado , aloe vera and papaya , enriched to provide your skin with deep hydration, a natural glow and protection against the signs of aging. This nourishing cream is perfect for restoring soft, luminous and revitalized skin.

Main features :

Key Ingredients : Avocado, Aloe Vera, Papaya, Gold Powder

25 AED

10% OFFFeatured

Scrubs, Shower Gel, Skin Care

Pretty Be Brightening Body Wash African Black Soap 1000ml

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PrettyBe Brightening Body Wash African Black Soap 1000ml

45 AED

17% OFFFeatured

Hair Care, Hair Treatment

A Bonne Hair Spa Treatment 280gm

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A Bonne Hair Spa Treatment 280gm

Hair Spa Treatment with Milk strengthens hair roots repair hair cells damaged from UV rays or from heavily hair dyes or curling. Its rich moisturizer serves as hair coat providing nourishment to hair and scalp, prevents dryness, split-ends, and adding hair volume. After use Hair Spa, hair is more manageable, easy to set the style. Giving it a healthy and glossy look.

✔ Milk Protein Intensive Nourishing treatment

Direction: After shampooing, apply Hair spa thoroughly, massage it all over the scalp and leave it on for 5 minutes. to get best result, covering hair with a towel soaked with warm water or steaming for certain period. Then set hair in your favorite style.

25 AED

25% OFFFeatured

Viva White Whitening Lotion 175ml

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Viva White Whitening Body Lotion 1750ml

This Daily Protective Milk is a multi-function complexion unifier that unifies, corrects, protects, illuminates and hydrates your complexion in a single step. Your skin is radiant and unified while being protected against the premature signs of aging. Its formula including ISO White has been specially designed to respect the nature of African skin and adapt to their cosmetic needs.

This multi-function whitening body care unifies, corrects, protects, brightens and hydrates your skin in one step. Your skin is radiant and unified while being protected against premature signs of aging. Its formula includes the Opta White active and has been specially designed and adapted to meet the nature of African skins and their cosmetic needs.

30 AED

25% OFFFeatured

Melano Skin Whitening and Even Skin Tone Serum 50ml

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Highlights:

Melano Skin Whitening and Even Skin Tone Serum 50ml

It lightens and unifies skin tone and removes blemishes and pigmentation

Suitable for sensitive, oily and normal skin

Skin-brightening vitamin C derivative penetrates the skin to go deep into the cells, controlling melanin production and preventing age spots and freckles.

30 AED

17% OFFFeatured

Face Cream, Skin Care

Melanotone Red Carrot Lightening Cream 40gm

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Melanotone Red Carrot Lightening Cream 40gm

Discover Melanotone Red Carrot Cream, a concentrated brightening cream formulated with natural red carrot extract and collagen. Its advanced formula quickly corrects dark spots and evens skin tone for visibly clearer, more radiant skin. Enriched with essential vitamins, it deeply nourishes the skin while promoting cell renewal. Thanks to its Fast Black Spot Corrector (FBSC) effect, it effectively reduces imperfections from the very first use. Suitable for all skin types, it leaves skin soft, smooth, and luminous day after day.

25 AED

30% OFFFeatured

Oils & Moisturizer, Skin Care

Silky Cool Depilatory Oil Jasmine Scented After Wax Oil for Removing Wax Residue & Soothing Skin 500ml

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Silky Cool Depilatory Oil Jasmine Scented After Wax Oil for Removing Wax Residue & Soothing Skin 500ml

Experience silky-soft skin with Silky Cool Depilatory Oil, specially formulated to remove wax residue while calming and moisturizing the skin after depilation. Infused with the delicate scent of Jasmine, this lightweight oil leaves your skin feeling refreshed, nourished, and beautifully fragrant.

Key Features:

Gently Removes Wax Residue – Effectively clears away leftover wax without harsh rubbing
Hydrating Formula – Enriched with skin-loving emollients to restore moisture balance
Jasmine Infusion – Light, calming fragrance for a luxurious post-wax experience
Generous 500ml Bottle – Perfect for salon professionals or long-term personal use
Suitable for All Skin Types – Non-greasy and easily absorbed

How to Use:

Apply a small amount to the treated area after waxing.
Gently massage until wax residue is dissolved and skin feels soft.
Wipe away with a clean tissue or cloth if needed.

35 AED

17% OFFFeatured

Express Glow Triple Fast Lightening Treatment Cream 50gm

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Highlights:

Express Glow Triple Fast Lightening Treatment Cream 50gm

Lightening Strength: Advanced Strength – Fast Lightening for Oily & Combination Skin

Express Glow Triple Fast Lightening Treatment Cream is a lightweight facial moisturizer formulated to help visibly lighten skin, improve the appearance of uneven skin tone, and promote a smoother, more radiant-looking complexion. Designed for oily and combination skin, its fast-absorbing formula provides lasting hydration without leaving a heavy or greasy feel, making it ideal for daily use.

Enriched with Grape Seed Oil and Asafetida Extract, it helps nourish and condition the skin while supporting a healthier-looking complexion. A blend of Arbutin, Licorice Extract, Mulberry Root Extract, Vitamin C, and Retinyl helps improve the appearance of uneven skin tone while promoting smoother, softer, and more even-looking skin. With continued use, skin feels hydrated, refreshed, and naturally radiant.

125 AED

13% OFFFeatured

Hair Care, Hair Scalp Treatment, Shampoo

Lady Diana Herbal Collection Olive Oil Nourishing Shampoo 316ml

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Lady Diana Herbal Collection Olive Oil Nourishing Shampoo 316ml

Premium quality Olive Oil Moisturizing Hair Shampoo is contains natural ingredients. Adds a glow and natural shine to the hair. Best for daily use. Suitable for all hair types. Contains natural scent which lasts for long.

35 AED

14% OFFFeatured

Yong Chin Papaya Peel Off Mask 100ml

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Yong Chin Papaya Peel Off Mask 100ml

Deeply cleanses oil and dirt from pores and allows moisture to be absorbed into the skin.

YC Papaya Peel of Mask deep cleans oil and dirt from pores and allows moisture to be absorbed into the skin. This vitalizing facial mask with anti-oxidant helps to peel-away impurities from the skin without over drying. Even troubled or tired skin is left feeling energized. Peel away blemishes to leave a healthy, glowing Skin. Vitamins of fruit removes impurities, dead tissues and firms up the skin.
It is suitable for all skin types to re-balance the skin functions.
Make your skin looks clean, softer, firmer and smoother with a fresh and healthy glow.

How to use:

Gently apply over cleansed skin (avoiding eye area). Wait 10-15 minutes or until mask dries thoroughly. Remove by peeling off in an upward motion starting at jaw line. Use once or twice a week for better result.

30 AED