Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Shower Gel

Lait Asian Secret Vitamin C Licorice Root Extract and Hyalutonic Whitening Shower Gel 500ml

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Lait Asian Secret Vitamin C Licorice Root Extract and Hyalutonic Whitening Shower Gel 500ml

Super Bleaching Shower Gel. Premium quality beauty and personal care product.

210 AED

20% OFFFeatured

Eveline Bio Organic Perfect Skin Cleansing With Sweet almond Oil Mask 8ml

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Eveline Bio Organic Perfect Skin Cleansing With Sweet almond Oil Mask 8ml

The Bio Organic Perfect Skin Mask naturally purifies and exfoliates the skin.

Enriched with vital organic sweet almond oil, it has a soothing and moisturizing effect on the skin.

Formulated with LHA, pineapple enzyme, and vital acids to remove impurities, dead skin cells, and excess sebum from the face.

Formulated with D-Panthenol to soothe and moisturize the skin.
Reduces the secretion of fat in the cells and purifies the skin.
Removes impurities, dead skin cells and excess sebum.
Gives you healthy and vibrant skin.

20 AED

17% OFFFeatured

Dr Rashel Hyaluronic Acid Essence Instant Hydration Spray 160ml

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Highlights:

Dr Rashel Hyaluronic Acid Essence Instant Hydration Spray 160ml

Mild Skin-friendly

Instantly hydrates, softening and soothing skin

A refreshing, light spray

Benefits:

It is a refreshing light spray infused with Hyaluronic Acid.

lightly moisturizes the skin without clogging pores or leaving an oily residue.

creates a hydrating, antioxidant shield over skin to help reduce fine dryness lines and prevent the signs of aging.

energizes skin cells and enhances radiance

Skincare tip:

Suitable for use as a makeup setting spray or for freshening throughout the day, also men can use it as a natural clean aftershave.

How to use :

Hold upright; do not shake, as needed, Hold six inches from face or neck or anywhere of the body and spray in a circular motion. Spray onto the skin and Leave it on for 2-3 minutes, and then gently rubbed.

Warning：

For external use only, keep it in a dry and cool place, avoid direct contact with eyes, if contact occurs, rinse well with water, If irritation occurs, discontinue use. Keep it out of reach of children.

25 AED

13% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Arena Gold Body Lighteing Cream

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Highlights:

Arena Gold Body Lighteing Cream

Helps improve the appearance of dark areas
Suitable for underarms, inner thighs, legs & bikini area
Enriched with multi-vitamins, pearls & olives
Supports smoother and more even-looking skin
Lightweight and non-greasy formula
Suitable for all skin types

How to use?

ArenaGold Body Lightening Cream is specially formulated to help improve the appearance of dark and uneven skin in sensitive areas. Enriched with multi-vitamins, pearls, and olive extracts, this cream helps nourish, moisturize, and restore skin’s natural glow. Its gentle yet effective formula absorbs easily into the skin, leaving it feeling soft, smooth, and refreshed with regular use.

35 AED

11% OFFFeatured

Shower Gel, Skin Care

ActiveX Velvet Flower Scent Exfoliating Body Wash 1000ml

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ActiveX Velvet Flower Scent Exfoliating Body Wash 1000ml

Highlights

Gentle exfoliation with natural pumice stone.
Enriched with coconut extracts for hydration.
Available in Forest Herbs, Citrus Mint, and Ocean Breeze.
Refreshing scents for a revitalizing shower experience.
1000 ml size for long-lasting use.

40 AED

20% OFFFeatured

Reborn Lemon Deep Exfoliating Scrub 500ml

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Reborn Lemon Deep Exfoliating Scrub 500ml

Reborn Beauty citrusy scrub infused with pink lemon and mandarin peel extract, It removes dirt, oil and dull skin for a healthy look and feel. DIRECTIONS FOR USE : A small amount in the palm of your hand or directly on to fingertips and massage on the face with gentle, circular motions, using as much or as little pressure as you like. & the scrub rinses clean away with warm water.

40 AED

9% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Olive Babies Pure Petroleum Jelly 277gm

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Highlights:

Olive Babies Pure Petroleum Jelly 277gm

Nursery Skin Protectant is made with naturally derived ingredients such as olive oil, argan oil, and shea butter. It helps provide an effective moisture barrier to protect and soothe your little darling’s delicate skin, reducing redness and irritation.

100 AED

3% OFFFeatured

Belle Face Treatment ConcentrateSet

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Highlights:

Belle Face Treatment Concentrate Exfoliating Soap

195 AED

Citrolight Intense Lightening Cream 50g

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Highlights:

Citrolight Intense Lightening Cream 50g

Evens out skin tone and makes skin firmer giving a more radiant complexion

Fights against a dull complexion and diminishes the visible appearance of pigment spots

Hydrates and protects the epidermis

The skin is soft, supple and radiant

25 AED

Scrubs, Skin Care, Spot Corrector

Pro White Collagen Exfoliating Shower Gel 500ml

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Highlights:

Pro White Collagen Exfoliating Shower Gel 500ml

Pro White Collagen Exfoliating Shower Gel 500ml is Formulated with shea butter and egg yolk, this range eliminates pigmentation and unifies the skin while hydrating it. It also … Pros and cons: Clarifies the skin expertly and naturally.

35 AED

PRODUCTS ON SALES

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17% OFFFeatured

Body Mist, Unisex, Fragrances, Make Up

Melano Body Splash Bomb Shell 250ml

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Highlights:

Melano Body Splash Bomb Shell 250ml

A refreshing body splash with a vibrant blend of lemon and mixed fruits, giving your skin a long-lasting fresh scent and an uplifting feeling throughout the day. Lightweight, fast-absorbing, and perfect for daily use after showering.

How to use:

Spray directly on body or clothes after showering or anytime you need a refreshing boost.
Reapply as needed for a long-lasting fragrance.

25 AED

13% OFFFeatured

Skin Doctor Sandal Wood Whitening Scrub For Face & Body 500gm

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Highlights:

Skin Doctor Sandal Wood Whitening Scrub For Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Sandal Wood which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

13% OFFFeatured

So Beauty Soriko Glutathione Bright UP & Glow X10 Gluta Whitening Lotion 500ml

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Highlights:

So Beauty Soriko Glutathione Bright UP & Glow X10 Gluta Whitening Lotion 500ml

Skin nourishing lotion that helps brighten the skin. Enriched with glutathione extract, korean berry extract, vitamin b3, vit c and arbutin. Helps protect skin from dark spots and skin discoloration. Helps to make skin color consistent. Combined with hyaluron extract,shea butter,and vit e,with antioxidant properties help to slow down aging process of skin cells. Help reduce wrinkles,smoothen and moisturize the skin.

35 AED

6% OFFFeatured

Shower Gel, Skin Care

Active Caviar Drip Shower Gel Arbutin Licorice 1000ml

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Highlights:

Active Caviar Drip Shower Gel Arbutin Licorice 1000ml

Active caviar drip arbutin+ licorice strong whitening exfoliating shower gel

Arbutin even out and brightens

Skin tone lightens darken areas & can help with disappearance of scars

licorice remove excess melanin brightens skin in another way

it contains liquiritin & active compound that helps to reduce existing melan!n in the skin

150 AED

8% OFFFeatured

Hair Care, Hair Scalp Treatment, Hair Treatment

Mega Thick Intense Repair Rebuilding Thickening Treatment 450gm

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Highlights:

Mega Thick Intense Repair Rebuilding Thickening Treatment 450gm

Thicker, Stronger, Healthy Hair!

Helps promote thick strong, healthy hair. DEEP TREATMENT, enriched with aloe vera, shea oil and botanical thickeners, provides hair with the necessary ingredients needed for deep intense conditioning, rebuilding and thickening! Moisturizes and strengthens weak, damaged hair. Great for all types of hair including natural, color treated, bleached, weaved, braided and relaxed.

REPAIR REBUILDING THICKENING TREATMENT
DEEP TREATMENT helps rebuild with aloe vera, protein & shea oil
Helps strengthen and repair damage
Promotes thick, strong, healthy hair
Helps reduce breakage allowing hair to grow longer

Directions:After shampooing, generously apply DOO GRO® Mega Thick® Intense Repair to wet, damp or towel dried hair. Gently finger comb or massage through hair. Leave on 1-3 minutes. For deeper conditioning, leave on 5-15 minutes (use of heat cap, plastic cap or hot towel will increase effectiveness but is not required). Rinse hair thoroughly. Style as usual.

For best results, use the family of DOO GRO® products.

Warning: For external use only. Keep out of eyes.If accidentally swallowed, consult physician immediately. Keep hair away from fire, flames, and extreme heat. Keep out of reach of children.

60 AED

13% OFFFeatured

La Bamakoise Tamarin Lightening Cream 300gm

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Highlights:

La Bamakoise Tamarin Extra Tonic Body Lotion 500ml

La Bamakoise Tamarin Lotion a skincare product that is often marketed as a cream for moisturizing and lightening the skin.

La Bamakoise is a brand known for offering skincare products that are primarily used for skin lightening or brightening. The cream is typically promoted as a product that helps improve the appearance of uneven skin tone, dark spots, and hyperpigmentation. It may claim to provide a lighter and more radiant complexion.

It’s important to approach the use of lightening creams with caution and carefully consider the ingredients involved. Some skin-lightening creams may contain ingredients like hydroquinone or other bleaching agents, which can carry potential risks or side effects.

35 AED

12% OFFFeatured

St. Dalfour Gold Glutathione Whitening Lotion 300ml

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Highlights:

St. Dalfour Gold Glutathione Whitening Lotion 300ml

St. Dalfour Gold Glutathione Whitening Lotion is a specialized skincare product formulated to support a brighter and more even skin tone. Designed for daily use, this lotion integrates glutathione, a well-known ingredient in the beauty industry, to help improve the overall appearance of the skin.

This lotion features a smooth, moisturizing texture that absorbs into the skin, providing hydration while working to address dullness. It is suitable for individuals looking to incorporate a targeted brightening treatment into their personal care routine.

Key Benefits

Supports a brighter and more radiant skin complexion

75 AED

8% OFFFeatured

Trimay Hyaluron Amino Boost Foam Cleanser 120ml

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Highlights:

Trimay Hyaluron Amino Boost Foam Cleanser 120ml

A gentle daily cleanser designed to effectively cleanse the skin without stripping moisture. The Trimay Hyaluron Amino Boost Foam Cleanser features soft microbubbles that help remove dirt, makeup residue, and other impurities. Infused with hyaluronic acid and amino acids, it supports long-lasting hydration while helping to maintain the skin’s natural moisture barrier.

Key Features:

Soft, fine microbubbles for deep yet gentle cleansing
Contains hyaluronic acid and amino acids to hydrate and nourish
Helps maintain the skin’s natural moisture balance
Suitable for all skin types
Ideal for daily use

55 AED

3% OFFFeatured

Gift Sets, Lotion, Scrubs, Shower Gel, Skin Care

Purest Glow Alpha Arbutin & Licorice Lightening Lotion 400ml & Purest Glow Ginseng & Niacinamide Body Wash 1000ml

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Highlights:

Purest Glow Alpha Arbutin & Licorice Lightening Lotion 400ml & Purest Glow Ginseng & Niacinamide Body Wash 1000ml

The Purest Glow 2-Piece Set – Niacinamide & Ginseng Lightening Scrub Shower Gel & Alpha Arbutin & Licorice Whitening Body Lotion SPF 60

The Purest Glow 2-Piece Set combines the Niacinamide & Ginseng Lightening Scrub Shower Gel with the Alpha Arbutin & Licorice Whitening Body Lotion, offering SPF 60 protection. This set works together to cleanse, exfoliate, brighten, and protect the skin for a smoother, more even-toned complexion.

Key Active Ingredient

Niacinamide, Ginseng, Alpha Arbutin & Licorice with SPF 60

Helps lighten and exfoliate skin while protecting against sun damage.
Supports a brighter, more even, and smoother complexion.

Promised Benefits

Helps lighten and brighten skin tone.
Gently exfoliates for smoother, softer skin.
Protects skin with SPF 60.
Combines a scrub shower gel and whitening lotion for a complete routine.

How to Use

Cleanse and exfoliate the body using The Purest Glow Niacinamide & Ginseng Lightening Scrub Shower Gel, massaging in circular motions.
Rinse thoroughly.
Apply The Purest Glow Alpha Arbutin & Licorice Whitening Body Lotion evenly over the body and massage until absorbed.
Use daily for best results.

Suitable For

All skin types seeking brightening and gentle exfoliation.
Individuals wanting sun protection alongside whitening care.

Storage Instructions

Store in a cool, dry place.
Keep both bottles tightly closed after use.
Avoid direct sunlight and excessive heat.

Important Information

For external use only; avoid contact with eyes.
Do not apply to broken or severely irritated skin.
Keep out of reach of children.

Size

Lightening Scrub Shower Gel – 630ml/85.91 fl.oz Whitening Body Lotion – 420ml/18.0 fl.oz

IngredientsPurest Glow Alpha Arbutin & Licorice Lightening Lotion: Deionised Water, Kojic Acid, Alpha Arbutin, Licorice Extract, AHA, B3 (Niacinamide), Tocopherol (Vitamin E), Stearic Acid, Glyceryl Stearate, Cetearyl Alcohol, Mineral Oil, Carrot Oil, Triethanolamine, Propylparaben Purest Glow Ginseng & Niacinamide Body Wash: Deionized Water, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Citric Acid, Sodium Chloride, Hydrolyzed Milk Protein, Niacinamide Extract, Ginseng Extract, Disodium EDTA, Fragrance

340 AED

13% OFFFeatured

Fruit of the Wokali Cream Sunscreen SPF 70, UVA Protection, Antioxidant Vitamins A, C, E, 130ml

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Highlights:

Fruit of the Wokali Cream Sunscreen SPF 70, UVA Protection, Antioxidant Vitamins A, C, E, 130ml

FRUIT OF THE WOKALI PROFESSIONAL CARE High Protection Sunscreen Cream SPF 70, Full Coverage, Provides Skin with Superior Protection Against UVA 1, 2 and UVB Rays. Proven protection against all skin-damaging rays. Contains antioxidant vitamins A, C, and E. Water and sweat resistant. Intensely moisturizes. Sun tested. Protects against premature aging. 130ml

35 AED

GIFT SET

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7% OFFFeatured

Eye & Lip Care, Skin Care

Trimay Lacto Biome Ampoule 50ml

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Highlights:

Trimay Lacto Biome Ampoule 50ml

Trimay Lacto Biome Ampoule is a concentrated facial serum formulated with 85.9% fermented extracts, including bifidobacteria and lactobacillus. Designed to help support the skin’s moisture barrier, this lightweight, fast-absorbing formula offers hydration and comfort without leaving a sticky residue. Suitable for all skin types, including sensitive skin.

Key Features:

Supports Skin Moisture Barrier: Helps maintain hydration and supports the skin’s natural protective layer
Fermented Ingredients: Contains bifidobacteria, lactobacillus, and yeast extract to help support a balanced skin microbiome
Hydrating Formula: Provides soothing moisture for dry or stressed skin
Gentle on Skin: Free from artificial fragrances, dyes, and harsh chemicals; all ingredients are EWG Green certified
Botanical Extracts: Includes pomegranate, green tea, ginseng, walnut, and soy extracts to nourish and condition the skin
Skin Texture Support: Features adenosine, which may help improve the appearance of skin texture and fine lines
Lightweight Texture: Absorbs quickly and leaves skin feeling soft and refreshed

How to Use:

Apply a few drops to clean, dry skin in the morning and evening. Gently massage until fully absorbed. Follow with your moisturizer.

Suitable For:

All skin types, including dry, combination, and sensitive skin.

Note: For external use only. Individual results may vary.

65 AED

22% OFFFeatured

Conditioner, Hair Care

Amalico Chebe Tchad Karkar Conditioner 250ml

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Highlights:

Amalico Chebe Tchad Karkar Conditioner 250ml

35 AED

25% OFFFeatured

Pure Carrot Kojic Balance Whitening Serum 60ml

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Highlights:

Pure Carrot Kojic Balance Whitening Serum 60ml

Pure Carrot Kojic Balance Lightening Serum is a lightweight lightening oil that softens, smooth’s and unifies he complexion. It helps with hyperpigmentation or discoloured skin troubles.

60 AED

22% OFFFeatured

Lady Diana Shampoo Aloe Vera 500ml

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Highlights:

Lady Diana Shampoo Aloe Vera 500ml

Revitalize your hair with the soothing and nourishing benefits of Lady Diana Shampoo Aloe Vera. This 500ml bottle delivers a refreshing and hydrating cleanse, perfect for maintaining healthy, soft, and manageable hair.

35 AED

Conditioner, Hair Care

American Dream Coconut Wonder Oil Nourishing Conditioner 473ml

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Highlights:

American Dream Coconut Wonder Oil Nourishing Conditioner 473ml

Coconut Wonder Oil Nourishing Conditioner is a moisturizing conditioner with a nourishing blend of coconut oil, argan oil and avocado oil. Hair is left hydrated, soft and manageable with more shine and less frizz.

45 AED

20% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

iCAN London Moisturizing Body Gloss 250ml

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Highlights:

iCAN London Moisturizing Body Gloss 250ml

Experience radiant, silky-smooth skin with ICAN London’s Moisturizing Body Gloss. Formulated with an advanced blend of natural oils and enriched with Aloe, Vitamin E, Coconut, Almond, Sesame, Olive, Clove, Mink, and Eucalyptus Oils, plus Ginseng Extract, this lightweight body gloss deeply penetrates the skin to deliver intense hydration and a luminous glow. Its non-greasy formula leaves your skin soft, supple, and beautifully radiant all day long. Perfect for everyday use, ICAN Moisturizing Body Gloss is your go-to solution for achieving a healthy, dewy complexion from head to toe.

Deep Moisturization with natural oils
Radiant Glow without feeling greasy
Enriched Formula with botanical extracts
Size: 250ml (8.45 fl. oz.)

Give your skin the luxurious care it deserves with ICAN London!

40 AED

33% OFFFeatured

Eclat Total Immediate Action Lightening Bar Soap 2in1 200gm

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Highlights:

Eclat Total Immediate Action Lightening Bar Soap 2in1 200gm

Eclat Total 3 in 1 toilet soap guarantees you the following triple Actions: Lightening, hydrating, exfoliating. Its peeling effect cleanses deeply and strengthens the skin by micro-exfoliation. This makes the body lights by the strength of its plant extracts. Regular use morning and evening will render your body supple, clear and luminous.

30 AED

15% OFFFeatured

UB Koko Jennifer Hand & Body Lotion 473ml

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Highlights:

UB Koko Jennifer Hand & Body Lotion 473ml

A creamy moisturizing lotion with tea tree oil alpha hydroxy & pro vitamin to help keep your skin soft and smooth. Use this luxury lotion all over the body, particularly after bathing, massaging lightly into skin.

55 AED

7% OFFFeatured

Kamill Hand & Nail Cream With Chamomile & Peach 75ml

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Highlights:

Kamill Hand & Nail Cream With Chamomile & Peach 75ml

Kamill Peachy hand and nail cream, which absorbs quickly, is suitable for all skin types. It moisturizes the skin and supports its regeneration. The summery peach scent is also refreshing. The hand cream contains organic chamomile from certified organic farming and peach extract.

Chamomile is one of the best-known native plants and is traditionally used as a natural care and remedy. With a little imagination, one can see a radiant sun in the golden-yellow flower heads of chamomile. The healing properties of chamomile are medically proven. The ingredients of the chamomile flowers have various effects: they counteract the effects of pro-inflammatory substances in the body, inhibit the growth of bacteria, relax, soothe, and promote wound healing.

65 AED

13% OFFFeatured