Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Face Cream, Skin Care

Alattar Nourishing & Whitening Facial Wash with Collagen 125ml

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Alattar Nourishing & Whitening Facial Wash with Collagen 125ml

20 AED

18% OFFFeatured

Queen Elisabeth Cocoa Butter Hand & Body Cream 500ml

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Queen Elisabeth Cocoa Butter Hand & Body Cream 500ml

A natural blend of cocoa butter and pure lanoline with a non-greasy moisturizing texture. Here’s introducing Queen Elisabeth Cocoa Butter Hand & Body Cream, which helps protect your skin from the sun and is also excellent for skin that is over-exposed to the wind and sun. The Queen Elisabeth Cocoa Butter cream soothes and softens drily irritated chapped or skin burnt areas. It can also help relieve your stretched skin during and after pregnancy.

45 AED

20% OFFFeatured

Jhalak Beauty Soap

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Jhalak Beauty Soap

Jhalak Beauty Soap is a revolutionary solution for those struggling with stubborn pimples, breakouts, and skin irritations. This soap is designed to target these issues and their underlying causes, revealing your natural beauty. Its advanced formula effectively treats pimples, reduces redness, and calms skin irritations, transforming your skin. Jhalak Beauty SoapP also tackles bacteria at its source, treating both visible signs of breakouts and the root cause by controlling the bacteria responsible for skin issues.

20 AED

14% OFFFeatured

Shower Gel, Skin Care

Active White Clarifying Shower Gel with Collagen 500ml

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Active White Clarifying Shower Gel with Collagen 500ml

Active White shower gel with collagen contains active ingredients that contribute to gradually and smoothly clarify the complexion. It deeply cleanses the skin and harmonizes the complexion while leaving a pleasant fragrance.

Product benefits

Cleans skin thoroughly
Harmonizes the complexion
Gradually clarifies the skin

How to use

To be used for a daily toilet.

30 AED

13% OFFFeatured

Eveline Gold Lift Expert Day & Night Anti-Wrinkle Cream 50ml

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Eveline Gold Lift Expert Day & Night Anti-Wrinkle Cream 50ml
The Eveline Gold Lift Expert Day & Night Anti-Wrinkle Cream is a luxurious, multi-action anti-aging cream designed to target the visible signs of aging, such as wrinkles, fine lines, and loss of elasticity.
Infused with gold particles and active anti-wrinkle ingredients, this cream works around the clock to rejuvenate, firm, and restore the skin’s youthful appearance, offering both day and night protection.
Contains gold particles, known for their rejuvenating and anti-inflammatory properties.
Gold Particles: Contains gold particles, known for their rejuvenating and anti-inflammatory properties. Gold helps to
Stimulate collagen production.
Improve skin elasticity.
Anti-Wrinkle.
Deep Hydration.
Suitable for All Skin Types.
Reduce the appearance of fine lines and wrinkles.

70 AED

8% OFFFeatured

Skin Care, Spot Corrector

PanOxyl Clarifying Exfoliant 2% Salicylic Acid 118ml

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PanOxyl Clarifying Exfoliant 2% Salicylic Acid 118ml

Enjoy acne-free skin with Panoxyl Clarifying Exfoliant.

Its formula gently exfoliates the skin because it contains salicylic acid.

Effectively rejuvenates skin cells and purifies the skin from dead skin cells.

pH balanced formula to maintain skin moisture.

Suitable for all skin types, especially oily, sensitive and acne-prone skin.

Regulates the accumulation of oils in the skin.
High concentration exfoliation.
Lightweight formula.
Rich in antioxidants.
Deeply cleanses pores.
Noticeable result.
Protects the skin from acne.
Soothes irritated skin.
Purifies the skin from impurities.
Improves skin radiance.
Fast absorbing formula.
Reduces skin redness.
Dermatologist recommended formula.

60 AED

13% OFFFeatured

Cream 21 Body Lotion for Very Dry Skin with Almond Oil and Vitamin E 600ml

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Cream 21 Body Lotion for Very Dry Skin with Almond Oil and Vitamin E 600ml

Cream 21 Body Lotion for Very Dry Skin with Almond Oil and Vitamin E is a moisturizing lotion specially designed to nourish and moisturize very dry skin. It contains a formula rich in natural almond oil and vitamin E, which helps restore the skin’s softness and elasticity, while providing long-lasting hydration. Benefits and Features:Intense hydration: Provides deep, long-lasting hydration, helping to soothe dry and irritated skin.Enriched with almond oil: Almond oil nourishes the skin and enhances its elasticity, leaving it looking soft and smooth.Vitamin E: Contains the antioxidant vitamin E, which protects the skin from environmental aggressors and helps it regenerate.Non-greasy texture: Absorbs quickly without leaving any greasy film, making it suitable for daily use.Instant relief: Helps relieve the feeling of dryness and roughness immediately after application.Suitable for sensitive skin: Gentle formula that is safe for use on sensitive and dry skin.Light fragrance: Features a fresh and light scent that leaves the skin feeling clean and refreshed. How to use: Apply an appropriate amount of lotion to clean, dry skin. Gently massage the skin in circular motions until the lotion is completely absorbed. It is preferable to use it daily after bathing or when needed, especially on the driest areas of the body such as elbows and knees. Warnings: For external use only. Keep out of reach of children. Store in a cool, dry place.

35 AED

5% OFFFeatured

Silky Cool Mint Foot & Body Scrub Gel 4 Litres

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Silky Cool Mint Foot & Body Scrub Gel 4 Litres

Removes black dead cells & impurities leaves your skin fresh and younger

95 AED

9% OFFFeatured

Joji Secret Young Milky Gluta C & E Body Lotion 500ml

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Joji Secret Young Milky Gluta Alpha Arbutin Body Lotion 500ml

50 AED

10% OFFFeatured

Silky Cool Pomegranate Facial Mud Mask 500ml

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Silky Cool Pomegranate Facial Mud Mask 500ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

45 AED

PRODUCTS ON SALES

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14% OFFFeatured

Lotion, Shampoo, Skin Care

Vaseline Intensive Care Dry Skin Repair Dry To Very Dry Skin Body Lotion 400ml

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Vaseline Intensive Care Dry Skin Repair Dry To Very Dry Skin Body Lotion 400ml

Vaseline®Intensive Care™Dry Skin Repair Body Lotion contains micro-droplets of Vaseline petroleum jelly to lock in moisture

Light, fast-absorbing lotion with a non-greasy feel

Use Vaseline®lotion daily for perfect all-over skin care

Vaseline®’s hydrating body lotion calms and soothes dry skin leaving your skin feeling soft and moisturised

30 AED

6% OFFFeatured

Curly & Wavy hair, Hair Care, Hair Styling Products

TGIN Rose Water Curl Refresher 236ml

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TGIN Rose Water Curl Refresher 236ml

TGIN Rose Water Curl Refresher is the perfect pick me up for even the most dull, lifeless curls. Our special formula is enriched with rose water and coconut oil to hydrate, smooth and refresh overworked kinks, curls, and waves.

Benefits

Refreshes overworked curls, kinks and waves

Extends the life of your curls without shampooing

Enhances shine and reduces frizz

Leaves hair soft, moisturized and manageable

75 AED

25% OFFFeatured

R&D Care Rosemary & Kojic Whitening Shower Scrub 300gm

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R&D Care Rosemary & Kojic Whitening Shower Scrub 300gm

Instructions For Use

Use on wet skin in the shower, to remove dead cells from the surface of the skin. Rinse well with water.

15 AED

15% OFFFeatured

IQueen Classic Wood Small Oval Porcupine Cushion Hair Brush 50x170mm

Accessories, Hair Accessories, Hair Care

IQueen Classic Wood Small Oval Porcupine Cushion Hair Brush 50x170mm

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IQueen Glossy Lux Vent Thermal Hair Brush 55x253mm

With its semi-sheer amber ombré finish, this brush showcases natural wood grains beneath a high-gloss polish for a touch of luxury. The ergonomic wooden handle ensures comfort and control, while the vented metal barrel allows even airflow for faster styling. Designed to work with a blow dryer, it adds volume at the roots and creates smooth, rounded finishes with ease.

Size: 55mm diameter × 253mm length

55 AED

10% OFF

Prettybe Massage Lotion Coco butter 1000ml

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Prettybe Massage Lotion Coco butter 1000ml

45 AED

5% OFFFeatured

Conditioner, Hair Care

Silky Cool Strawberry Hair Conditioner 5 Litre

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Silky Cool Strawberry Hair Conditioner 5 Litre

Restore elasticity and moisture. Repair damage cuticle. Hair feeling smooth and frizz free.

95 AED

31% OFFFeatured

Oils & Moisturizer, Skin Care

Palmer’s, Natural Vitamin E Body Oil, Fragrance Free 150ml

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Palmer’s, Cocoa Butter Formula, Vitamin E Scar Serum Fragrance Free 30ml

This concentrated serum penetrates into skin quickly, forming a moisture-proof barrier for superior skin protection.

Vitamin E (Tocopheryl Acetate) 41000 IU: Loaded with antioxidants and nutrients, Vitamin E helps improve the appearance of scars and damaged skin.

Suggested use

Apply to scars 3-4 times daily gently rubbing in. For new scars, begin applying as soon as new skin has formed, generally 2-3 weeks after skin has been damaged. Make sure the scab has come off naturally and any stitches have been removed.

45 AED

10% OFFFeatured

Moroccan Oil Bath Soap Olive Oil 1000ml

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Moroccan Oil Bath Soap Olive Oil 1000ml

Searching extensively for an overwhelming experience?
Feeling dry and uncomfortable with your current skin?
Fresh yourself with Moroccanoil soap, a cure so pure, made of pure olive oil extract to soften your skin, remove toxins and layers of dead skin.
Knowing that, pure olive oil is a fantastic emollient that is rich with vitamins A & E and Omega which is just perfect to treat dry and sensitive skin.
It’s our pleasure to give you a benefiting product that can refresh your skin and soul at once.

45 AED

25% OFFFeatured

Gluta Kojic White+ Glutathione Comprime 120ml

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Gluta Kojic White+ Glutathione Comprime 120ml

Gluta Kojic White is a premium skincare product designed for achieving a radiant and even-toned complexion. Infused with a powerful blend of Glutathione, Kojic Acid, and Hyaluronic Acid, this body oil nourishes, hydrates, and revitalizes the skin while targeting dark spots, hyperpigmentation, and uneven skin tone. The inclusion of Glutathione tablets enhances the formula, making it ideal for those seeking brighter and healthier-looking skin.

30 AED

8% OFFFeatured

Topicrem DA Emollient Balm 500ml

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Topicrem DA Emollient Balm 500ml

Discover the ultimate comfort for your skin with the Topicrem DA Emollient Balm 500ml (16.91fl oz), a luxurious solution specially designed for dry and sensitive skin. This emollient balm, with its rich and creamy texture, effortlessly glides onto the skin, enveloping it in a soothing embrace.

Thanks to its fragrance-free formula, it is perfect for those who prefer a gentle touch without any added scents. Enriched with the nourishing power of linoleic acid, this balm helps to restore the skin’s natural barrier, locking in moisture for immediate relief and long-lasting hydration.

The inclusion of glycerin ensures that your skin remains supple and soft, while allantoin works to calm and comfort even the most delicate areas. Formulated with precision, this balm not only relieves discomfort but also enhances the skin’s resilience over time. Let the Topicrem DA Emollient Balm transform your skincare routine into a moment of pure indulgence, where each application brings a sense of peace and well-being.

120 AED

GIFT SET

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18% OFFFeatured

Scrubs, Skin Care

R&D Care Turmeric & Glutathione Shower Scrub 700g

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R&D Care Turmeric & Glutathione Shower Scrub 700g

Revitalize your skin with R&D Care Turmeric & Glutathione Shower Scrub. Infused with the goodness of turmeric and the brightening power of glutathione, this scrub gently exfoliates and rejuvenates your skin, leaving it feeling soft, smooth, and radiant. The unique blend of ingredients helps to cleanse and nourish your skin, while the refreshing scent invigorates your senses. Perfect for a spa-like experience at home, this shower scrub is suitable for all skin types. Treat yourself to the ultimate pampering session and unveil healthier-looking skin with R&D Care Turmeric & Glutathione Shower Scrub.

45 AED

6% OFFFeatured

COSRX Galactomyces 95 Tone Balancing Essence 100ml

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COSRX Galactomyces 95 Tone Balancing Essence 100ml

Formulated with 95% galactomyces ferment filtrate, this essence helps hydrate the skin while boosting radiance and clarity. This essence works to nourish and revitalize your skin, plumping fine lines and improving skin tone

85 AED

17% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Dr Vite Hand & Foot 3 Plus Whitening Cream

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25 AED

11% OFF

Waouh Clarifying Complexion Correction Lotion 450ml

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Waouh Clarifying Complexion Correction Lotion 450ml

the actives to go deep into skin and provide rich nourishment and moisturization. This enables a long lasting 48-hour moisturization.

40 AED

13% OFFFeatured

Lotion, Personal Care, Skin Care

Vaseline Intensive Care Healthy Even Tone with Vitamin B3 & SPF10 Body Lotion 400ml

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Vaseline Men Extra Hydration Extra Strength VaselVaseline Intensive Care Healthy Even Tone with Vitamin B3 & SPF10 Body Lotion 400ml

Vaseline®Intensive Care™Even Tone Body Lotion leaves skin feeling and looking moisturized

Relieves dry skin and protects against sun damage

Light, fast-absorbing moisturizing lotion with a non-greasy feel

Vaseline®’s hydrating body lotion calms and soothes dry skin leaving your skin feeling moisturised

ine Jelly 400ml

35 AED

13% OFFFeatured

Pastil Elegant Body Lotion 480ml

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Pastil Elegant Body Lotion 480ml

Pastil Body Lotion Is specially formulated and enriched with Moisturizing ingredients for healthy, radiant skin. Its light texture is absorbed quickly in the skin, leaving it soft and hydrated all day long. Frequent usage will make skin visibly radiant and moisturized.

35 AED

13% OFFFeatured

Washami Extra White Vitamin C Body Lotion 480ml

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Washami Extra White Vitamin C Body Lotion 480ml

35 AED

13% OFFFeatured

Shower Gel, Skin Care

Jhalak Premium Pink Magnolla & Jojoba Smoth Skin With Skin Conditioner Purifying Shower Gel

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Jhalak Premium Pink Magnolla & Jojoba Smoth Skin With Skin Conditioner Purifying Shower Gel

Jhalak Premium Purifying Shower Gel – Pink Magnolia & Jojoba
Smooth Skin | Deep Cleansing | With Skin Conditioner
Jhalak Premium Purifying Shower Gel Pink Magnolia & Jojoba Is A Luxurious Body Wash Specially Formulated To Cleanse, Nourish, And Soften Your Skin. Infused With The Delicate Fragrance Of Pink Magnolia And Enriched With Jojoba Extract, This Shower Gel Provides Deep Hydration And Leaves Your Skin Feeling Silky Smooth And Refreshed After Every Shower.

Key Benefits:
✔ Gentle Deep Cleansing – Removes Dirt, Oil, And Impurities While Being Gentle On The Skin.
✔ Pink Magnolia Extract – Provides A Soft, Floral Fragrance For A Refreshing Shower Experience.
✔ Jojoba Extract & Skin Conditioner – Nourishes And Moisturizes The Skin, Making It Soft And Smooth.
✔ Smooth & Radiant Skin – Helps Improve Skin Texture And Keeps It Hydrated.
✔ Suitable For All Skin Types – Ideal For Daily Use.

How To Use:
Apply A Small Amount On Wet Skin Or Loofah.

Massage Gently All Over The Body To Create A Rich Lather.

Rinse Thoroughly With Clean Water.

Enjoy The Refreshing Floral Fragrance And Soft Skin Feel.

Perfect For:
Daily Skin Cleansing

Hydrating And Nourishing Skin

Refreshing Floral Fragrance

Smoother, Softer Skin Every Day

35 AED

25% OFFFeatured

Turmeric Glow Brightening Beauty Milk 500ml

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Turmeric Glow Brightening Beauty Milk 500ml

Lightening Strength: Gentle Radiance – Suitable for Sensitive Skin

Turmeric Glow Brightening Beauty Milk brings together Niacinamide, Turmeric Extract, Arbutin, and Kojic Acid in a lightweight formula designed for everyday use. Ideal for sensitive, delicate, or easily irritated skin, it visibly brightens and fades the look of dark spots while keeping skin calm, comfortable, and well-hydrated.

Enriched with Licorice Root, Mulberry Root, and moisturizing emollients, this fast-absorbing beauty milk nourishes skin while enhancing its natural radiance. With continued use, skin appears brighter, more even, and healthier—with a silky, comfortable finish.

450 AED