Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Moisturizers, Oils & Moisturizer, Skin Care

Zeenat Glow Booster Glycerin 473ml

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Zeenat Glow Booster Glycerin 473ml

Zeenat Glow Booster Glycerin draws moisture from the inside of the skin to the outer layer of the skin and gives it a healthy glow.

This glycerin ensures super-moisturized skin.

Application:

Apply to cleansed skin. Gently apply to face and neck with hands or a cotton pad.

65 AED

20% OFFFeatured

Creams, Skin Care, Tubes

Esapharma Oranvate Gel Tube 30gms

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Esapharma Oranvate Gel Tube 30gms

Oranvate Gel is use for the skin. Its help the body get rid of death skin cells, black-spot and produces an effective result within a short period; this depending on individual skin type, It is quick in action to softens, lightens and brightens the s

For a perfect results, apply twice daily and avoid long time exposure to direct sunshine, this item will arrive safely un-box for cheaper postage; except customer specify

20 AED

29% OFF

Perfect White Lightening Serum 30ml

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Perfect White Lightening Serum 30ml

Effectively erases pigment spots

Refines the skin’s texture

Additional skin care to the lotion and cream

Makes your complexion brighter and more even

25 AED

9% OFFFeatured

Glow Theory Pure Korean Skin Peptides + Kojic Acid Lotion 500ml

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Glow Theory Pure Korean Skin Peptides + Kojic Acid Lotion 500ml

Turn your daily skincare routine into a self-care ritual with Glow Theory Pure Korean Skin Peptides + Kojic Acid S Lotion.
This premium duo is crafted to cleanse, brighten, and deeply nourish your skin from head to toe.

Infused with Kojic Acid for visible radiance and skin peptides to rejuvenate and smooth, this combo works together to fade dark spots, even out skin tone, and boost that natural glow.

💧 The Lotion gently purifies your skin, removing impurities and excess oil without stripping away moisture — leaving your skin soft, refreshed, and ready to absorb nutrients.

🧴 The Lotion (500ml) seals in hydration with lightweight, fast-absorbing moisture that keeps your skin supple, smooth, and radiant all day long.

Perfect for all skin types, this Korean-inspired formula delivers visible results — glowing, even-toned, healthy skin that feels as good as it looks.

150 AED

31% OFFFeatured

Peau de Lune brightening Cleanser Plus Toner 100ml

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Highlights:

Peau de Lune brightening Cleanser Plus Toner 100ml

Ensures a radiant complexion by working against dark spots and skin blemishes like pimples. Skin feels softer and flawless with consistent use.

For Every day use

Direction

Soak the toner on dry cotton and swipe over clean face in the morning and evening.

45 AED

20% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Disaar Jojoba Lightening and Moisturizing Oil 100ml

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Disaar Jojoba Lightening and Moisturizing Oil 100ml

Disaar Jojoba Oil contains natural extracts that rapidly infiltrate into the skin. It is also said to have a range of anti-aging benefits such as reducing fine lines, wrinkles, and hyperpigmentation, and improving elasticity & hydration.

Increase hair blood circulation on the scalp while also promoting hair growth.Improve the quality of your hair by helping it become stronger and smoother.It is a great skin moisturizer.Helps hydrate the skin, moisturize and reduce wrinkles.

20 AED

25% OFFFeatured

Alattar Vitamin E Nourishing and Whitening Facial Soap 100gm

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Alattar Vitamin E Nourishing and Whitening Facial Soap 100gm

Attar’s nourishing and whitening facial soap with Vitamin E comes in a 100g pack. This soap deeply cleanses the skin while moisturizing and lightening it thanks to the antioxidant properties of Vitamin E, which fights impurities and gives the skin a more radiant appearance.

Benefits and features:

Nourishes the skin with Vitamin E, which enhances its elasticity.
Lightens skin tone and unifies its appearance.
Deep cleansing removes impurities and excess oils.
Suitable for all skin types.

How to use:

Wet the face with lukewarm water.

Rub the soap between your hands to create a lather.

Massage the lather onto the face in circular motions for a minute.

Rinse the face well with lukewarm water and dry gently.

Warnings:

Avoid contact with eyes.

If irritation occurs, stop use and consult a dermatologist.

Store the product in a dry place away from direct sunlight.

15 AED

14% OFFFeatured

Yong Chin Hyaluronic Acid Hydro Gel 50gm

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Yong Chin Hyaluronic Acid Hydro Gel 50gm

Improves appearance of wrinkles, hydrates and plumps the skin.

YC Hyaluronic Acid Hydro Gel deeply hydrates and plumps the skin, helping to reduce the appearance of wrinkles and support the skin’s natural healing process. Formulated with Hyaluronic Acid, it enhances moisture retention, promotes cell renewal, and improves skin elasticity. This lightweight gel helps firm the skin, leaving it smooth, youthful, and revitalized.

How to use:

Apply YC Hyaluronic Acid Hydro Gel evenly to your face and neck every day. For best results, use twice daily morning and night after cleansing.

30 AED

Biolight Hibiscus Flower Lightening Cream 150ml

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Highlights:

Biolight Hibiscus Flower Lightening Cream 150ml

Evens out skin tone and makes skin firmer giving a more radiant complexion

Fights against a dull complexion and diminishes the visible appearance of pigment spots

Hydrates and protects the epidermis

The skin is soft, supple and radiant

20 AED

25% OFFFeatured

Yong Chin Perfect White Beauty Soap 100 (Blue)

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Highlights:

Yong Chin Perfect White Beauty Soap 100 (Blue)

Cleanses and helps your skin to retain its natural moisture, replenishes nutrients.

YC Perfect White Beauty Soap helps your skin to retain its natural moisture, replenishes nutrients that are lost during cleansing process and leaves your skin feeling soft and radiant.

How to use:

Rub the soap gently on the wet skin until it lathers up, massage the lather over your face and body before rinsing with warm water.

15 AED

PRODUCTS ON SALES

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14% OFFFeatured

Skin Care

Moroccan Oil Moroccan Soap Argan 250ml

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Moroccan Oil Moroccan Soap Argan 250ml

Pamper your skin with the Moroccan Oil Moroccan Soap Argan, enriched with the nourishing power of argan oil.
This traditional Moroccan soap deeply cleanses while maintaining skin hydration, leaving it soft, smooth, and revitalized.
Ideal for daily cleansing or a luxurious hammam experience, it helps improve skin texture and radiance.
Key Features:
Infused with Argan Oil: Provides intense hydration and nourishment.
Deep Cleansing Formula: Removes impurities without stripping moisture.
Traditional Moroccan Soap: Inspired by authentic hammam rituals for a spa-like experience.
Softens & Smooths Skin: Enhances skin texture and promotes a healthy glow.
Suitable for All Skin Types: Gentle yet effective for everyday use.

30 AED

10% OFFFeatured

Silky Cool Pomegranate Face & Body Scrub 500ml

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Silky Cool Pomegranate Face & Body Scrub 500ml

Removes black dead cells & impurities leaves your skin fresh and younger

45 AED

29% OFFFeatured

Lotion, Skin Care, Spot Corrector

Silka SPF10 Green Papaya Skin Whitening Lotion 300ml

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Highlights:

Silka SPF10 Green Papaya Skin Whitening Lotion 300ml

Improved formulation helps whiten and maintain that fairer, youthful glow on your skin

Papaya extracts rejuvenate your skin keeping it hydrated for long hours

Gently exfoliates and removes excess oil and dead skin cells

Contains SPF that offers optimum protection from the sun’s rays

25 AED

17% OFFFeatured

Washami Aloe Vera Rejuvenate Herbal Shampoo 500ml

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Washami Aloe Vera Rejuvenate Herbal Shampoo 500ml

25 AED

11% OFFFeatured

Hair Care, Hair Cream

Royal Beauty Hot Oil Hair Cream Argan Extract Hair Cream 1000ml

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Highlights:

Royal Beauty Hot Oil Hair Cream Argan Extract Hair Cream 1000ml

A rejuvenating treatment that combines the nourishing power of argan oil with a rich, deep-conditioning formula.
Known for its high concentration of essential fatty acids and antioxidants, argan oil helps restore moisture, improve elasticity, and promote overall hair health.
This luxurious hot oil cream penetrates deeply into the hair shaft, repairing damage, reducing frizz, and enhancing shine. Perfect for dry, dull, or damaged hair, it leaves your hair feeling soft, silky, and revitalized with a healthy, natural shine.
Ideal for weekly treatments, it provides a spa-like experience at home, transforming your hair with every use.
Helps condition and repair your hair. Perfect for unmanageable hair.
Keep your hair healthy and get the hairstyle you’ve always wanted with our Hair Cream from Royal Beauty

40 AED

6% OFFFeatured

Madam White Exclusive Lightening Serum 60ml

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Madam White Exclusive Lightening Serum 60ml

Madam White Exclusive Lightening Serum is a universal corrector formulated for multi-action whitening and moisturizing. This lightening serum works to brighten and even out skin tone, leaving skin looking luminous, smooth, and refreshed. Its exclusive formula is designed to address multiple skin concerns at once, supporting a radiant, healthy-looking complexion.

Key Active Ingredient

Universal Whitening & Moisturizing Complex

Helps lighten and correct uneven skin tone.
Moisturizes for a luminous, hydrated finish.
Delivers multi-action whitening benefits.

Promised Benefits

Visibly lightens and brightens skin tone.
Corrects uneven pigmentation across the body.
Moisturizes and nourishes for luminous skin.
Multi-action formula targets several concerns at once.

How to Use

Apply to clean, dry skin over the body.
Massage gently until fully absorbed.
Use daily for best results.

75 AED

17% OFFFeatured

Skin Doctor Face & Body Scrub With Black Charcoal 1000ml

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Highlights:

Skin Doctor Face & Body Scrub With Black Charcoal 1000ml

Exfoliates, smoothens and moisturizes the skin.

Skin Doctor Face & Body Scrub with Black Charcoal Extract exfoliates the skin gently for smooth skin. It improves and moisturizes your skin naturally by removing dead skin cells، impurities and dirt to replace them with fresh clean skin.

How to use:

Apply scrub with hands. Gently massage in circular motion

with an adequate amount of scrub then rinse.

50 AED

13% OFFFeatured

Pastil Milky Body Whitening & Moisturizing 480ml

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Highlights:

Pastil Milky Body Whitening & Moisturizing 480ml

This nourishing non-greasy formula body lotion enriches with Milk Protein, which consist of many valuable nutrients for nourishing and moisturizing your skin. This lotion swiftly hydrates, yet very effective moisturizer from Vitamin E leaving your skin smoother, lighter, more supple and healthier looking.

35 AED

9% OFFFeatured

Shower Gel, Skin Care

Toujours Jeune Corrot Skin Corrector Lotion 450ml

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Highlights:

Toujours Jeune Corrot Skin Corrector Lotion 450ml

Nourishing, protective and regenerating, Toujours Jeune Carrot Corrector milk is recommended for dry and sensitive skin. It protects the epidermis against external aggressions such as wind, cold or pollution

Application

It is recommended to use ALWAYS YOUNG Carrot Corrective Milk on the entire body.

Precautions

Changing the color of this product does not change its quality. Stop using it if you experience an allergic reaction. Prohibited from applying it to children under 12 years old.

50 AED

30% OFFFeatured

Hair Care, Hair Gel & Spray, Hair Oil

Cantu Jamaican Black Castor Oil Taming Gel, 113ml

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Highlights:

Cantu Jamaican Black Castor Oil Taming Gel, 113ml

Cantu Jamaican Black Castor Oil Taming Gel is a versatile styling gel specifically formulated for curly and frizzy hair. Enriched with Jamaican Black Castor Oil and Shea Butter, this gel helps control frizz, define curls and tame hair.

The taming gel offers medium hold and ensures long-lasting definition and shaping of your curls. It gives the hair shine and suppleness without weighing it down or making it sticky. The natural ingredients help to nourish, strengthen and protect the hair from external influences.

Apply a small amount of Cantu Jamaican Black Castor Oil Taming Gel to towel-dried or dry hair and distribute evenly from roots to ends. Style your curls as desired by shaping with your fingers or defining with a comb. Allow the gel to dry completely and enjoy long-lasting hold and definition.

Experience the care and definition of Cantu Jamaican Black Castor Oil Taming Gel and enjoy beautiful, tamed curls all day long.

35 AED

GIFT SET

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9% OFFFeatured

Hair Care, Shampoo

Queeny Cazara Sulfate Free Cleansing Cream Coconut & Shea Butter Natural Shampoo

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Highlights:

Queeny Cazara Sulfate Free Cleansing Cream Coconut & Shea Butter Natural Shampoo

Queeny Cazara Coconut & Shea Butter Natural Shampoo is a gentle yet effective formula that cleanses and hydrates your hair, reducing dryness and frizz while promoting healthier, shinier hair. Infused with the natural goodness of Coconut oil and Shea butter, this shampoo strengthens the hair and nourishes the scalp, leaving hair feeling soft, smooth, and revitalized.

Coconut oil works to strengthen hair and protect against breakage, while Shea butter deeply nourishes the scalp and softens the hair, enhancing natural shine and manageability. Together, they provide a hydrating and frizz-free finish for hair that looks and feels healthy.

Key Features:

Gentle Cleansing: Removes dirt and buildup without stripping moisture.
Deep Hydration: Hydrates hair and reduces dryness and frizz.
Strengthens & Prevents Breakage: Coconut oil helps to fortify hair and reduce damage.
Softens & Nourishes: Shea butter nourishes the scalp and softens the hair for enhanced manageability.
Enhances Natural Shine: Leaves hair looking shiny, healthy, and full of life.

How to Use:

Apply Queeny Cazara Coconut & Shea Butter Natural Shampoo to wet hair. Massage into the scalp and hair to create a rich lather. Rinse thoroughly and follow with Queeny Cazara Coconut & Shea Butter Conditioner for best results.

50 AED

15% OFFFeatured

Pastil Gold 24k Hair Serum 250ml

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Pastil Gold 24k Hair Serum 250ml

55 AED

13% OFFFeatured

Anti-Dandruff, Shampoo, Hair Care

Head & Shoulders Smooth and Silky Anti-Dandruff Shampoo, 1000ml

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Highlights:

Head & Shoulders Smooth and Silky Anti-Dandruff Shampoo, 1000ml

Transform frizzy hair into smooth hair in just one wash with Head & Shoulders Smooth & Silky 2in1 Anti-Dandruff Shampoo and Conditioner. Developed with a unique formula for dry and frizzy hair, Head & Shoulders Smooth and Silky helps control frizz for up to 24 hours. Thanks to the addition of conditioner, it locks in its anti-dandruff power within the scalp. Head & Shoulders shampoo with a triple action formula cleanse, protects, and moisturizes the scalp and hair (with regular use), so you can get up to 100% dandruff-free hair (visible dandruff, with daily use). Now up to date with the highest standards of modern beauty, and with an active and proven formula for dandruff protection, Head & Shoulders shampoo keeps your hair silky smooth and healthy looking with a 100% dandruff-free scalp (visible dandruff, with daily use).

Benefits:

Hair is 100% dandruff-free (visible dandruff, with daily use

Unique formula for frizzy and dry hair

Helps control frizz for up to 24 hours

Triple action formula cleanses, protects, and moisturizes the scalp and hair (with regular use

With the addition of conditioner, to lock in the anti-dandruff effect inside

2-in-1 Smooth & Balanced Shampoo and Conditioner with Ingredient

How to use:

Apply onto wet hair wash and rinse.

65 AED

31% OFFFeatured

Peau De Lune Brightening Exfoliating Lotion

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Highlights:

Peau De Lune Brightening Exfoliating Lotion

The lightening moon skin lotion tightens pores, purifying the skin which becomes smooth and clear. It removes black spots and tones the spots and brings freshness.

45 AED

13% OFFFeatured

One Time Clarifying Body Serum 100ml

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Highlights:

One Time Clarifying Body Serum 100ml.

The One Time Serum has been designed to give the skin a significantly more radiant, more luminous complexion; it very quickly reduces your hyperpigmentation spots and prevents their appearance. Its concentrated formula acts gently and effectively to even out and clarify the complexion. Enriched with lightening plant extract, ONE TIME milk hydrates, protects and allows your skin to maintain all elasticity without leaving a greasy film. It will leave your skin silky, soft to the touch and radiant with beauty, offering a pleasant feeling of freshness.

Application

Apply morning and evening all over the body after bathing.

Precautions

For external use only and keep out of reach of children. (Avoid contact with the eyes). Changing the color of the product does not affect its quality.

35 AED

13% OFFFeatured

Ndjansang Lightening Milk 300ml

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Highlights:

Ndjansang Lightening Milk 300ml

Ndjansang Super Lightening Milk Brings radiance, softness, uniformity to the skin, removes impurities and regenerates the skin.
– Lightens the skin and evens out the complexion
– Improves skin elasticity
– Softens the skin without oily deposits.

65 AED

25% OFFFeatured

Glutathione Comprime Super Fort Serum 150ml

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Highlights:

Glutathione Comprime Super Fort Serum 150ml

Glutathione Comprime Super Fort Serum is a skin brightening concentrate designed to enhance the skin’s natural radiance while reducing the appearance of dark spots and pigmentation. Infused with collagen and glutathione, it helps to promote a more even and smoother skin tone. The formula is enriched with anti-blemish properties, making it suitable for those seeking effective solutions for discoloration and uneven skin texture.

Key Features and Benefits:

Glutathione-Enriched Formula: Helps brighten the skin by addressing dark spots, pigmentation, and uneven tone.
Collagen Support: Promotes skin elasticity and firmness for a more youthful appearance.
Anti-Blemish Action: Targets blemishes and discoloration to leave the skin visibly clearer.
Multi-Purpose Use: Suitable for application on targeted areas to enhance brightness and address skin imperfections.
Concentrated Formula: A small amount delivers visible results, making it cost-effective.
Professional-Grade Quality: Developed in renowned laboratories for optimal safety and effectiveness.

30 AED

3% OFFFeatured

Anti Stretch Marks, Oils & Moisturizer, Skin Care

Topicrem Cica Concentrated Oil Stretch Marks and Scars 100ml

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Highlights:

Topicrem Cica Concentrated Oil Stretch Marks and Scars 100ml

Discover the transformative power of Topicrem Cica Concentrated Oil Stretch marks and scars 100ml (3.38fl oz), a luxurious skincare elixir designed to address the needs of sensitive skin prone to stretch marks and scars. This indulgent oil offers a lightweight texture that glides effortlessly onto the skin, leaving behind a subtle, comforting fragrance that soothes the senses. Enriched with the nourishing properties of Tamanu Oil, this formula works to enhance skin elasticity and resilience, promoting a smoother and more even appearance. Thanks to the inclusion of Rosehip Oil, known for its regenerative qualities, this concentrated oil helps to visibly reduce the appearance of existing marks while preventing new ones from forming. Formulated with Vitamin E, it provides antioxidant protection, reinforcing the skin’s natural barrier against environmental aggressors. With regular use, you’ll experience a noticeable improvement in skin texture and tone, revealing a more radiant and healthy-looking complexion. Immerse yourself in a sensorial journey with Topicrem Cica Concentrated Oil, where each application is a moment of self-care and rejuvenation.

145 AED

17% OFFFeatured

Alattar Pink Peel Off Mask 125ml

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Highlights:

Alattar Pink Peel Off Mask 125ml

The pink peel of the mask helps unclog pores, control oiliness, and reduce wrinkles.

Benefits:

Keep your face smoother.

Absorbs blackheads and anti-aging skin and dissolves blackheads easily in pores.

How to use:

Cleanse your skin before applying the mask.

Apply the mask evenly over your face, including your forehead, cheeks, nose, and chin.

Let the mask dry on your skin for 20-30 minutes, then rinse off with warm water.

25 AED

5% OFFFeatured

Mitchell Organics Organic Extract Batana Oil Hair Mist 236ml

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Highlights:

Mitchell Organics Organic Extract Batana Oil Hair Mist 236ml

Refresh, hydrate, and tame frizz in one effortless step with this lightweight, non-greasy hair mist powered by 100% pure Batana Oil. Known as Honduras’ miracle oil, Batana works with a botanical blend of black seed, rosemary, and Jamaican black castor oil to smooth the cuticle, lock in moisture, and leave hair soft, shiny, and manageable. Perfect for daily use on wet or dry hair, it restores hydration, reduces flyaways, and enhances natural texture—anytime, anywhere.

Hair Concern

• Frizz and flyaways

• Dry, dull, or dehydrated hair

• Lack of shine or manageability

• Daily styling stress

• Environmental dryness or heat exposure

Used on Hair Types

• All hair types

• Ideal for textured, curly, or frizz-prone hair

• Safe for color-treated or chemically processed hair

How it Works

• Hydration on Demand: Organic aloe vera juice and glycerin instantly replenish moisture without heaviness.

• Frizz Control: Batana, castor, and sunflower oils smooth the cuticle to reduce frizz and tame flyaways.

• Shine & Softness: Restores a healthy glow while maintaining bounce and flexibility.

• Growth Support: Rosemary and black seed oil invigorate the scalp and promote healthy strands.

Key Highlights

• Hydration on Demand: Organic aloe vera juice and glycerin instantly replenish moisture without heaviness.
• Frizz Control: Batana, castor, and sunflower oils smooth the cuticle to reduce frizz and tame flyaways.
• Shine & Softness: Restores a healthy glow while maintaining bounce and flexibility.
• Growth Support: Rosemary and black seed oil invigorate the scalp and promote healthy strands.

Key Ingredients

Organic Aloe Vera Juice, Behentrimonium Methosulfate, Cetearyl Alcohol, Emulsifying Wax, Sunflower Oil, Castor Seed Oil, Polyquaternium 37, Kosher Vegetable Glycerin, Ethylhexylglycerin, Phenoxyethanol (eco-certified), Rice Bran Oil (Vitamin E), dl-Panthenol (Pro-Vitamin B5), Batana Oil, Black Seed Oil, Jamaican Black Castor Oil, Rosemary Essential Oil

Directions

Spray generously onto damp or dry hair. Use fingers or a comb to distribute evenly. Style as desired. Can be used daily as a leave-in or finishing mist.

Pro Tip: Keep a bottle in your bag or at your desk for mid-day touch-ups and humidity control.

90 AED