Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

Queen Helene Cocoa Butter Lotion 473ml

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Queen Helene Cocoa Butter Lotion 473ml

This luxuriously rich, non-greasy lotion blends cocoa butter and pure lanolin to quench and relieve moisture-starved skin. Protects against the drying effects of sun and wind; helps diminish the appearance of wrinkles; and soothes the discomforts associated with stretched skin during and after pregnancy. Soothes and Softens. Extremely Dry Skin.

35 AED

20% OFFFeatured

Skin Doctor Ultra Whitening and Correcting Serum 60ml

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Skin Doctor Ultra Whitening and Correcting Serum 60ml

Skin Doctor Whitening and Correcting Serum is here to help prevent rapid ageing of the skin, rejuvenating it for a maximum level of protection against loss of skin elasticity. Enjoy a smooth, soft, supple, and youthful glow you desire, thanks to its high level of vitamin A – your epidermis can gain better protection against free radicles. Plus, this serum formula may brighten and lighten your complexion with an intense whitening effect on your face and body!

How to use

Skin Doctor whitening serum can be applied to the skin directly or mixed with Skin Doctor body milk variants. Bath with Skin doctor Carrot and Kojic acid, drop a small amount of serum on palm and apply to face and body. You can also apply skin doctor body milk containing serum after bathing.

60 AED

8% OFFFeatured

Aqua Rich Daily Moisturizing Body Oil 300ml

Oils & Moisturizer, Spot Corrector, Skin Care

Aqua Rich Brightening Body Oil 300ml

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Aqua Rich Brightening Body Oil 300ml

Radiant Hydration and Even-Tone Perfection

Infused with a blend of brightening plant oils and antioxidants, this illuminating body treatment helps fade dark spots, smooth uneven texture, and protect the skin from environmental dryness. It nourishes from within, improving suppleness and promoting a soft, luminous finish. Perfect for daily use, it delivers a light, breathable glow that feels natural and luxurious.

Ideal for all skin types, this non-sticky formula enhances the skin’s natural tone while keeping you moisturized for hours. Its warm, soothing scent lingers subtly, elevating your skincare routine into a moment of pure glow therapy. Feel hydrated, radiant, and confident all day long—every day. For best results, layer it after your daily bath when the skin is still slightly damp, and pair it with the complementary body lotion, body wash, and face cream for a complete radiance routine.

Usage Instructions

Apply onto clean, damp skin after bathing for best absorption. Massage gently in upward, circular motions until fully absorbed. Use daily or as desired for all-over hydration and glow. Combine with matching lotion or body wash for enhanced results.

Usage Warnings

For external use only. Avoid contact with eyes; rinse if contact occurs. Discontinue use if irritation appears. Keep out of reach of children. Store in a cool, dry place away from sunlight.

120 AED

10% OFFFeatured

Fruit Of The Wokali 24-Hour Soothing Body Cream With Shea Butter And Oat Extract 500ml

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Fruit Of The Wokali 24-Hour Soothing Body Cream With Shea Butter And Oat Extract 500ml

Fruit of the Wokali – Moisturizing Body Lotion with Shea Butter, Oats and Butter

Product type: High-end nourishing body lotion / 24-hour soothing treatment

Main ingredients:

Shea Butter: Acts as a powerful cell regenerator that nourishes and prevents skin aging.
Oat Extract: Key ingredient to soothe irritation and protect the skin’s natural barrier.
Butter Complex: A premium blend that provides essential lipids for deep and lasting hydration.

Main benefits:

24-Hour Nutrition and Relief: Provides continuous care that keeps skin comfortable and free from tightness throughout the day.
Light and Ultra-Hydrating Texture: Its advanced formula is quickly absorbed without leaving a greasy feeling, penetrating to the most needed layers.
Dry Skin Protection: Creates a protective shield that softens roughness and prevents moisture loss from external agents.
Premium Continuous Hydration Formula: Improves the skin’s ability to retain water, leaving it visibly softer, smoother, and more elastic.
Healthy Glow and Attractive Fragrance: Restores natural radiance to the skin, enveloping it in a delicate and lasting aroma.

45 AED

22% OFFFeatured

Simple Vita Vitamin Cream 50ml

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Simple Vita Vitamin Cream 50ml

Buy Simple Vita Vitamin Cream in Nigeria Revitalize your skin with Simple Vita Vitamin Cream 50ml. This lightweight, hydrating cream is packed with a blend of vitamins B5, E, and C to nourish and replenish your skin. The non-greasy formula absorbs quickly, leaving your skin feeling soft, smooth, and radiant.

35 AED

3% OFFFeatured

Topicrem Ultra-Hydrating Ultra Moisturizing Body Milk Peaux Sensibles Et Seches 500ml

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Topicrem Ultra-Hydrating Ultra Moisturizing Body Milk Peaux Sensibles Et Seches 500ml

Discover the luxurious hydration of Topicrem Ultra-Hydrating Ultra Moisturizing Body Milk Peaux Sensibles Et Seches 500ml (16.91fl oz), a skincare marvel designed specifically for sensitive and dry skin. This sumptuous body milk boasts a silky texture that glides effortlessly over the skin, enveloping it in a delicate, comforting fragrance. Thanks to its rich, nourishing formula, this body milk delivers immediate relief to parched skin, restoring its natural softness and suppleness.

With continued use, the skin’s moisture barrier is fortified, ensuring long-lasting hydration and protection against environmental aggressors. Enriched with glycerin, it draws moisture into the skin, leaving it deeply hydrated and plump. Formulated with urea, this body milk helps to enhance the skin’s natural exfoliation process, promoting a smoother and more refined texture. Additionally, lactic acid works to gently renew the skin’s surface, revealing a radiant and healthy glow. Experience the ultimate in skin comfort and care, as this elegant body milk transforms your daily routine into a sensorial delight, leaving your skin feeling irresistibly soft and beautifully hydrated.

How to use

Apply Topicrem Ultra-Hydrating Ultra Moisturizing Body Milk Peaux Sensibles Et Seches 500ml (16.91fl oz) generously all over the body, both morning and evening, to maintain optimal hydration and softness.

175 AED

13% OFFFeatured

Maxi-Peel Exfoliant Solution No.1 60ml

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35 AED

11% OFFFeatured

Oils & Moisturizer, Serums, Skin Care

Body White Paris Body Lightening Oil 60ml

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Introducing our Body White Oil/Serum, the ultimate elixir for radiant and luminous skin. This luxurious body oil and serum hybrid is designed to provide intense hydration, even skin tone, and a beautiful, healthy glow that lasts all day.

Formulated with a unique blend of natural oils and potent active ingredients, our Body White Oil/Serum penetrates deeply into the skin, delivering nourishing moisture and antioxidants that help to revitalize and rejuvenate. Enriched with vitamin E, known for its skin-protective properties, this serum helps to combat free radicals while promoting skin elasticity and softness. The lightweight texture glides effortlessly over your skin, absorbing quickly without any greasy residue, making it perfect for daily use.

One of the standout ingredients in our Body White Oil/Serum is the powerful natural extract derived from botanical sources that are famous for brightening and evening skin tone. This helps diminish the appearance of dark spots and pigmentation, giving you a clearer, brighter complexion over time. Whether you’re dealing with sun damage, post-acne marks, or simply want to enhance your natural glow, our serum is formulated to target these concerns effectively.

The Body White Oil/Serum is perfect for all skin types. Whether you have dry, oily, or combination skin, this versatile product adapts seamlessly to your skin’s needs. Use it after showering for maximum absorption, or mix a few drops into your favorite moisturizer for an extra hydrating boost. You’ll love how soft and supple your skin feels after each application.

Enriched with HP2 actives, the lightening body oil Body White concentrated formula acts deeply into your skin. UV protection is assured by the integrated sunscreen. It lightens, moisturizes, softens and eliminates dark spots

40 AED

25% OFFFeatured

Yoko Aloe Vera Spa Soap 90gm

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Yoko Aloe Vera Spa Soap 90gm

Bar soap to clean the face and body. Contains ingredients from natural ingredients. Smells good. Directly cleanses dirt and excess oil. Nourishes the skin to be clean, smooth, soft, and naturally moisturized.

Aloe Barbadensis (Aloe Vera) Leaf Extract, an extract from aloe vera, nourishes the skin, fakes soothing the skin. Keeps the skin naturally moisturized.

How to use: Apply to clean face and body regularly in the morning and evening.

Warning: For external use only. Do not eat Stop use if irritation occurs and consult a doctor or pharmacist.

Storage: Store in a cool, dry place.

15 AED

33% OFF

Bar Soap, Skin Care, Tubes

Labidjanaise Carrot Lightening Soap 225g

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Labidjanaise Carrot Lightening Cream Spots Remover Fast Action 50gm

L’abidjanaise Cream is a lightening cream which helps your skin to rid of resistant dark spots caused by ageing, sun exposure. Its special formula offers you a light texture rich in variety beauty benefits.

Instructions for use: in evening after perfectly cleansing the skin with soap and lotion L’abidjanaise, apply L’ABIDJANAISE CREAM on the dark areas and gently massage to make it penetrate. For optimal result, we advise you all the range.

20 AED

PRODUCTS ON SALES

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13% OFFFeatured

Serums, Skin Care

Skin Doctor Alpha Arbutin Brightening Foaming Face Wash 100ml

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Skin Doctor Whitening Ampoules 3mlx10

Helps reduce the appearance of age spots and freckles as well as giving a more fair skin tone.

Skin Doctor Whitening Ampoules helps reduce the appearance of age spots and freckles as well as giving a more fair skin tone and inhibiting the formation of skin pigments. It gives your skin an immediate radiant and moisturized appearance with elasticity.
Suitable for all skin types, especially for pigmentation skin.

How to use:

Apply ampoule evenly over the cleansed face, massage for 1-2 minutes or until it is fully absorbed. Apply one time per day, either day or night. Discard the bottle after opening.

35 AED

11% OFF

PrettyBe Facial Mask Green Clay 600ml

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PrettyBe Facial Mask Green Clay 600ml

40 AED

11% OFFFeatured

Pr. Francoise Bedon Gel Taches Rebelles – Face Lightening Gel For Dark Spots 75ml

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Pr. Francoise Bedon® Gel Taches Rebelles – Face Lightening Gel For Dark Spots 75ml

Pr. Francoise Bedon Lightening Gel for dark spots/ Taches Rebelles is a Lightening Gel for Face. It helps to clear up and to unify the dark spot on Face . This Gel is on a base of assets strictly selected will return the clear and homogeneous, uniform complexion of your skin. The imperfections will disappear from day to day.

85 AED

5% OFFFeatured

Silky Cool Vanilla Shampoo Nourishing, Hydrating, and Gentle Hair Care for All Hair Types 4.2 Liter

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Silky Cool Vanilla Shampoo Nourishing, Hydrating, and Gentle Hair Care for All Hair Types 4.2 Liter

Indulge in the luxurious care of Silky Cool Shampoo 4.2 Liter, designed for all hair types. This large, value-packed size is perfect for homes, salons, and businesses, offering high-quality hair care. Each shampoo is enriched with nourishing ingredients to cleanse, hydrate, and revitalize your hair, leaving it soft, shiny, and delicately scented.

95 AED

5% OFFFeatured

Extreme Glow Exfoliating Purifying Soap 200gm

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Extreme Glow Exfoliating Purifying Soap 200gm

Lightening Strength: Advanced Strength – Strong Lightening For All Skin Types

Extreme Glow Exfoliating Purifying Soap is an exfoliating cleansing bar formulated to help remove dull surface buildup while promoting a brighter, more even-looking complexion. Enriched with Argan Oil, Valerian Root Extract, and Vitamin A, it gently cleanses, smooths skin texture, and helps prepare the skin for the rest of your brightening routine.

Natural exfoliating particles help buff away dead skin cells and impurities without leaving skin feeling overly dry, while moisturizing ingredients help maintain softness and comfort. With continued use, skin feels smoother, looks more radiant, and is better prepared to absorb your Extreme Glow treatment products.

95 AED

10% OFFFeatured

Silky Cool Artichoke Facial Face & Body Scrub Tube 275ml

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Silky Cool Artichoke Facial Face & Body Scrub Tube 275ml

Removes black dead cells & impurities leaves your skin fresh and younger

45 AED

5% OFFFeatured

CeraVe Hydrating Mineral Sunscreen SPF30 Face 75ml

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CeraVe Hydrating Mineral Sunscreen SPF30 Face 75ml

BROAD SPECTRUM SUNSCREEN FOR FACE 100% Mineral-based sunscreen, also known as a physical sunscreen, reflects UVA/UVB rays to help protect the skin. Developed with dermatologists by CeraVe Skincare.
MINERAL SUNSCREEN APPLICATION Physical sunscreens can often leave a white cast when applied in thick layers. For best results, apply CeraVe Hydrating Mineral Sunscreen evenly to the entire face and neck in thin layers and thoroughly massage into skin. Suitable for use under foundation and face makeup.
HAWAII COMPLIANT SUNSCREEN Oxybenzone free, avobenzone free, and benzene free, this sunscreen contains physical filters Zinc Oxide and Titanium Dioxide. Hawaii prohibits the sale, offer of sale and distribution of sunscreens that contain oxybenzone.

105 AED

13% OFFFeatured

Aichun Beauty Licorice Root Herbal Extract Moisturizing Oil 75ml

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Aichun Beauty Coconut Extract Whitening And Brightening Facial Serum 30ml

Delivers rich nutrients to the skin and provides intense moisture and fairness
Allows in erasing dark spots and blemishes and making the skin fairer than ever before
Lightens the stretch marks around the face
Enriched with vitamins that enhance the skin’s elasticity and provides moisture

35 AED

14% OFFFeatured

Precious Skin Gluta Prime Skin Whitening Soap 100gm

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Precious Skin Gluta Prime Skin Whitening Soap 100gm

Gluta Prime Brightening Bar Soap is specially formulated with powerful brightening ingredients including glutathione and vitamin E to deeply cleanse and nourish your skin. This whitening soap helps to reduce dullness and fade dark spots leaving your skin visibly fairer and more radiant. The gentle formula effectively removes impurities and excess oil without drying out the skin. Vitamin E provides rich hydration while protecting against dryness and environmental damage. With daily use your skin feels smooth soft and glowing with a healthy natural brightness. Perfect for all skin types this soap can be used on the face and body for clean refreshed and luminous skin.

Highlights

Enriched with glutathione and vitamin E to brighten and nourish the skin
Gently cleanses away dirt and oil for a clear and smooth complexion
Helps reduce dark spots and uneven tone for glowing skin
Moisturizing formula keeps the skin soft and hydrated after each wash
Suitable for daily use on face and body for all skin types

30 AED

6% OFFFeatured

Hair Care, Hair Treatment

Skala Hair Treatment Cream Maiscrespos 1000gm

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Skala Hair Treatment Cream Maiscrespos 1000gm

Skala Mais Crespos Hair Treatment Cream is a dual-purpose product that works both as a deep conditioning hair mask and a leave-in conditioner. Specially formulated for curly and coily hair types, it helps define curls, enhance volume, and promote healthier-looking strands.

Key Benefits:

Multi-use formula: Can be used as a rinse-out treatment or a leave-in conditioner.
Hydration & Repair: Enriched with a powerful blend of oils and natural extracts that deeply nourish and hydrate hair.
Detangling Support: Smoothens strands for easier combing and reduced breakage.
Curl Definition: Ideal for curly and super curly hair textures.

85 AED

GIFT SET

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10% OFFFeatured

Conditioner, Hair Care, Hair Food

African Pride Dream Kids Olive Miracle Hair Creme, 6 Oz (170g)

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African Pride Dream Kids Olive Miracle Hair Creme, 6 Oz (170g)

For a lifetime of Strong Beautifully Healthy Hair, start right with Olive Miracle Dream Kids. Our smooth creamy feather light kids formula contains the finest Extra Virgin Olive Oil and Herbal Extracts used for generations to help strengthen and protect hair.

45 AED

5% OFFFeatured

Oils & Moisturizer, Skin Care

Acure Moroccan Argan Oil For All Skin Types 30ml

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Acure Brightening Night Cream 50ml

Treat your face to the things your skin dreams of in the middle of the night while you sleep, a botanical cream that contains oils that help moisturise and protect the skin to combat dullness and even out skin tone for a beautiful, radiant complexion. It contains botanical extracts and antioxidants from argan, pomegranate, blackberry, chlorella and primrose oils.

Features:

Improves the appearance of the skin and reduces uneven skin tone to give you a radiant and fresh complexion thanks to moisturising and botanical ingredients.
Suitable for all skin types.
100% vegan with no claims.
Paraben-free, sulphate-free, mineral oil-free, petrolatum-free, formaldehyde-free, cruelty-free.

How to use

A little goes a long way – apply a small amount of product to the face, neck and décolleté after cleansing and toning.
Then go to sleep and let the magic happen.

95 AED

25% OFFFeatured

Yoko Beauty Cream 4g

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Yoko Beauty Cream 4g

Pearl cream for facial care Contains sun protection ingredients. The cause of dull skin, freckles, and blemishes when used regularly and continuously. The skin therefore looks radiant. Can be used as a base before applying makeup.

How to use

Apply the cream all over your face and neck regularly every morning and evening.

15 AED

8% OFFFeatured

Creme Of Nature Pure Honey Moisture & Twist Curling Mousse For Dry Dehydrated Hair 207ml

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Creme Of Nature Pure Honey Moisture & Twist Curling Mousse For Dry Dehydrated Hair 207ml

Creme of Nature Pure Honey collection is infused with the blend of pure honey, certified natural coconut oil & shea butter. This collection targets dry, dehydrated hair to provide essential moisture, softness and smoothness where your hair needs it without weighing it down.

* Formulated without adding

** Formulated without adding ethanol

Suggested use

Apply to damp or dry hair from ends to root for definition. Allow hair to air dry or diffuse. Product can also be used to roller set, flexi rod set or twist out hair. Style as desired.

60 AED

13% OFFFeatured

Ujooba Anti-Hairfall Shampoo Argan 400ml

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Ujooba Anti-Hairfall Shampoo Argan 400ml

Strengthen and protect your hair with Ujooba Anti-Hairfall Shampoo with Argan, specially formulated for dry and damaged hair. Rich in Argan oil, this shampoo nourishes and repairs damaged hair while preventing hair fall and breakage. Argan oil is loaded with essential fatty acids and vitamins that help restore the health and strength of your hair, leaving it softer, shinier, and more resilient. Perfect for daily use, this shampoo is your go-to solution for healthier, stronger hair.

Key Features:

Enriched with Argan oil to reduce hair fall and breakage.
Nourishes and repairs dry, damaged hair.
Improves hair strength and resilience.
Suitable for all hair types.
Available in a 400ml bottle for regular use.

How to Use:
Apply to wet hair and gently massage into a lather. Rinse thoroughly. For best results, follow up with Ujooba Nourishing Conditioner.

35 AED

13% OFFFeatured

Neoprosone Lightening Scrub 300gm

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Neoprosone Lightening Scrub 300gm

35 AED

22% OFFFeatured

Skin Doctor Lip Balm Cream 50ml

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Skin Doctor Lip Balm Cream 50ml

Specially formulated for chapped and very dry lips with nourishing, emollient and soothing action.

It can be used alone as a lip moisturizer or use before applying color lipstick for smoother and more beautiful lips.

How to use:

Apply 2 – 3 times per day as necessary or before applying color lipstick. Discontinue use if irritation occurs.

35 AED

Stay Young Face and Body Cream 35gm

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Stay Young Face and Body Cream 35gm

Stay Young cream has been developed to care for your skin. Eliminates raving dark blotches and pimples. Makes your skin healthy, radiant, fair, soft, and satin smooth.

This cream helps clear pigmentation and contains no harsh whitening chemicals. Great for discoloured skin, smoothening and brightening the skin as well as creating a healthy clearer skin.

25 AED

10% OFFFeatured