Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

Kojie San Dream White Blemish Correcting Cream 30gm

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Kojie San Dream White Blemish Correcting Cream 30g

A cell renewing formula that helps reduce dark facial spots and other skin imperfections. It contains Kojic Acid and Keratopeel – whitening, exfoliating and moisturizing actives that gently helps remove dead skin cells to reveal a clearer, brighter and younger-looking skin.Paraben Free, Hypoallergenic

40 AED

25% OFFFeatured

Creams, Moisturizers, Skin Care

Yoko Perfume Serum Body Gel Vit C & Collagen 120ml

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Yoko Perfume Serum Body Gel Vit C & Collagen 120ml

Yoko Perfume Serum Body Gel – Vit C & Collagen 120 ml. Experience smooth, clear skin and look younger than ever. With Yoko Body Serum Vitamin C and collagen formula Light gel texture Deeply nourishes the skin with a long-lasting fragrance all day long.

Vitamins C & B3 revitalize dull skin. Come back and look bright and clear.
Collagen from starfish. Make your skin look youthful and smooth.
Aloe vera. Add moisture to the skin

How to use : Apply all over the body regularly in the morning and evening.

15 AED

13% OFFFeatured

Pastil Aloevera & Mint 7 in 1 Scrub for Skin Whitening Formula 500ml

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Pastil Aloevera & Mint 7 in 1 Scrub for Skin Whitening Formula 500ml

The composition has a cleansing, moisturizing and anti-inflammatory effect, soothes, relieves irritation, tightens pores, increases and maintains skin elasticity.

Gently exfoliate the skin and promoting its renewal. It moisturize, nourish and regenerate the skin.

With natural cellulose exfoliators that work at the source to unclog pores, remove trapped dirt and oil to clear skin and minimise the appearance of pores.

35 AED

5% OFFFeatured

New York Bright & Lovely Foaming Wash with Vitamin C 150ml

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New York Bright & Lovely Foaming Wash with Vitamin C 150ml

Presenting our New York Bright & Lovely Foaming Wash with Vitamin C, a dynamic skincare solution that harnesses the power of antioxidants to enhance your complexion’s radiance. With its gentle exfoliating action, it effectively eliminates dulling dead skin cells, unveiling the bright skin underneath. By promoting better absorption of skincare products, it optimizes their effectiveness in delivering nourishment to your skin. This foaming face wash is highly efficient in clearing away impurities like dirt, pollution, and makeup residue, leaving your skin hydrated and glowing.

Directions: Gently press the brush to the skin and massage gently.

Key Ingredients: Vitamin C 20%, Hyaluronic Acid.

95 AED

11% OFFFeatured

Shower Gel, Skin Care

A Bonne Milk Gluta Whip Shower Cream Pump 450ml

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Highlights:

A Bonne Milk Gluta Whip Shower Cream Pump 450ml

The rich formula of shower cream contains Hydrolyzed Milk Protein, Collagen and Vitamin B3. Its rich milky lather cleanses and pampers your skin at the same time, leaving it clear and radiant glow with skin-plumping. This gentle cream is specially formulated with natural essences to ensure that it is non-irritating to skin. Nanowhite Glutathione including Glutathione, Natural Arbutin and Vitamin C is triple activities for skin brightening.

* Hydrolyzed Milk Protein is one of the most nutrient rich proteins due to its complete amino acid content, helps provide the skin with essential nutrients for health skin nourishes. It also soothes and moisturizes dry, sensitive skin.

* Nanowhite Glutathione prevents melanin formation and nourishes skin which will gradually fade away freckles and dark spots revealing clearer skin.

* Collagen is responsible for skin strength and elasticity. It improves skin smoothness, elasticity. It improves skin smoothness, elasticity, moisture and slows down the formation of wrinkles and fine lines.Direction: Pump Shower cream on your palm and work into rich lather. Massage all over the body & rinse with clean

40 AED

29% OFFFeatured

Creams, Face Powders, Make Up, Skin Care

Skin Doctor White Flower Extract Heel Cream 100ml

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Highlights:

Skin Doctor White Flower Extract Heel Cream 100ml

Skin Doctor White Flower Extract Heel Cream helps to retain moisture. Protects the skin from dryness and restores moisture to the skin, leaving skin soft and smooth. Contains Allantoin and White Flower Complex, helps exfoliate old skin cells and even skin tone, while healing cracks and gradually smoothing the skin cells.
This amazing heel cream offers a clean formula free of paraben, harsh chemicals, sulfate and silicone.

How to use:

Massage the cream all over your feet. Focus on specially dry areas. Can be used often as much as desired. Recommended use regularly to prevent cracked heel.

25 AED

6% OFFFeatured

Creams, Fragrances, Roll On, Skin Care

Fair & White Exclusive Whitenizer Vitamin C Gel Cream 30ml

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Highlights:

Fair and White Exclusive Whitenizer Vitamin C Glow Energy Cream 180ml

Day after day, experience its benefits as it helps to:

– Protect the skin from external damage.

– Diminish pigmentation and unify the complexion.

– Reduce facial imperfections, diminish shine, and minimize pores.

– Increase skin firmness.

– Soften and smooth the skin for incomparable comfort.

145 AED

25% OFFFeatured

Kojie San Skin Lightening Classic Soap 135gm

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Highlights:

Kojie San Skin Lightening Classic Soap 135gm

The No. 1 Kojic Acid Soap for a lighter and even skin tone

Uses high-grade kojic acid that effectively makes skin lighter

Has Zero Pigment Light Technology that targets dark spots and uneven skin tone.

Clinically proven to lighten skin in as fast as 7 days.

Dermatologically Tested. Paraben Free.

15 AED

4% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Lait Snapchat Facial Cream Blue Diamond Glutathione + Vitamin C 50gm

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Highlights:

Lait Snapchat Facial Cream Blue Diamond Glutathione + Vitamin C 50gm

Snapchat Facial Cream is a treatment cream for hyperpigmentation of the face. It works by treating dark areas, nourishes and repairs the skin of the face in depth. The face becomes soft, smooth and radiant. Snapchat is rich in Anti-oxidant Vitamin C which revitalizes and rejuvenates the face.

Snapchat Facial Cream Ingredients

Glutathione, Olive Oil, Vitamin C, E, Q10, Adansonia, Aloe Vera, Snail Slime, Essential Multi-Oil, Hyaluronic Acid

120 AED

17% OFFFeatured

Touch Me Rice Milk Face Wash Foam Deep Cleanse & Oil-Free Brightening 100ml

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Touch Me Rice Milk Face Wash Foam Deep Cleanse & Oil-Free Brightening 100ml

Experience a refreshing cleanse with the Touch Me! Rice Milk Face Wash Foam, specially formulated to deliver deep cleansing and brightening benefits. This 100ml facial cleanser is designed to be oil-free, helping to purify the skin and reduce excess oil for a clearer complexion. Enriched with rice milk, it works to nourish and hydrate the skin, promoting an even tone and smooth texture, making it suitable for daily use.

Highlights

Formulated with Rice Milk for nourishing and hydrating benefits.
Provides a deep cleanse to remove impurities and excess oil.
Helps brighten the complexion and promote an even skin tone.
Oil-free formula for a fresh and smooth skin feel, 100ml size.

25 AED

PRODUCTS ON SALES

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20% OFFFeatured

Scrubs, Skin Care

Ujooba Nourished And Smooth Face Scrub Apricot And Lemon 150ml

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Highlights:

Ujooba Nourished And Smooth Face Scrub Apricot And Lemon 150ml

Experience the refreshing blend of apricot and lemon with Ujooba’s Brightening Face & Body Scrub. This unique formulation is designed to brighten, exfoliate, and invigorate your skin, leaving it smooth and radiant. The natural ingredients are perfect for all skin types, offering a soothing yet effective scrubbing experience.

Key Benefits:

Brightening Formula: Enriched with apricot and lemon, known for their natural skin brightening properties.
Exfoliating Action: Gently removes dead skin cells to reveal a more vibrant, healthy-looking complexion.
Nourishing Ingredients: Apricot deeply hydrates, while lemon helps to tone and refresh the skin.
Suitable for All Skin Types: Crafted to be gentle on the skin, making it perfect for both face and body use.

How to Use:

Moisten your skin with lukewarm water.
Apply a generous amount of scrub and gently massage in circular motions.
Rinse off completely with water.
Recommended use is 2-3 times a week for optimal results.

20 AED

7% OFFFeatured

Silky Cool Professional Hair Shampoo Nourishing Bulk Shampoo with Keratin 5Liter

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Highlights:

Silky Cool Professional Hair Shampoo Nourishing Bulk Shampoo with Keratin 5Liter

Silky Cool’s professional 5L shampoos are specially formulated to gently cleanse the hair and scalp while nourishing strands with enriching natural extracts. Ideal for salon use or everyday family care, each variant is infused with a targeted ingredient to support healthy, beautiful hair.

Key Benefits:

Cleanses without stripping natural moisture
Promotes smooth, shiny, easy-to-manage hair
Helps reduce hair breakage.
Safe for daily use and suitable for all hair types
Available in a range of variants tailored to different hair needs
Convenient 5L pump packaging for professional or bulk us

65 AED

5% OFFFeatured

Bar Soap, Gift Sets, Oils & Moisturizer, Skin Care

ALADA Skincare Combo Dewey Gluta Soap & Lightweight Whitening Oil

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Highlights:

ALADA Skincare Combo Dewey Gluta Soap & Lightweight Whitening Oil

COMPLETE SKINCARE COMBO: Includes ALADA Lightweight Whitening Oil (100ml) and ALADA Dewy Gluta Soap (70g) for a full brightening and cleansing routine for face and body.
HYDROQUINONE-FREE BRIGHTENING FACIAL OIL FOR DAILY SKIN CARE: Enriched with Retinyl Palmitate, Vitamin E, Lavender, and Chamomile oils to activate skin metabolism, improve skin tone, and support UV and after-sun repair.
GLUTATHIONE & NIACINAMIDE SOAP BAR FOR DAILY CLEANSING CARE: Formulated with L-glutathione, niacinamide, collagen, and licorice extract to reduce dark spots, exfoliate dead skin, and promote a radiant, even complexion.
DEEPLY MOISTURISING & LIGHTWEIGHT: The fast-absorbing oil and coconut oil-infused soap bar work together to nourish and hydrate skin without clogging pores or leaving a greasy residue.
SUITABLE FOR ALL SKIN TYPES: Both products are made with 100% natural ingredients, free from hydroquinone, and gentle enough for daily use on all skin types for face and body.
HELPS IMPROVE UNEVEN SKIN APPEARANCE: Formulated with skin-conditioning ingredients such as Vitamin C, Licorice Extract, and Carrot Extract to support clearer-looking and more balanced skin tone.

95 AED

10% OFFFeatured

Shower Gel, Skin Care

White Secret Lightening Shower Gel 1000ml

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Highlights:

White Secret Lightening Shower Gel 1000ml

An essential ally for daily cleansing, White Secret contains natural active ingredients for deep cleansing which leaves the skin smooth in a single gesture. Use morning and evening. Enriched with vitamin E & Dermatologist tested for sensitive skin.

45 AED

13% OFFFeatured

Aveeno Calm+ Restore Soothing Gel Moisturizer For Sensitive Skin Fragrance Free 340gm

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Highlights:

Aveeno Calm+ Restore Soothing Gel Moisturizer For Sensitive Skin Fragrance Free 340gm

Experience the ultimate care for sensitive, delicate skin with this lightweight gel-cream moisturizer.
Its fast-absorbing, non-greasy formula provides 48-hour hydration, leaving skin soothed and resilient.
Enriched with Aloe, Prebiotic Oat, and Pro-Vitamin B5, it calms distressed skin while strengthening the natural moisture barrier.
Perfect for sensitive skin, it nourishes over time, improving skin’s texture and resilience.

Lightweight, fast-absorbing gel
Provides 48-hour moisturization
Soothes and calms dry skin
Strengthens the moisture barrier
Ideal for sensitive, delicate skin

Ingredients:
Water (eau), Glycerin, Isopropyl Palmitate, Butyrospermum Parkii (Shea) Butter, Vegetable Oil, Avena Sativa (Oat) Kernel Oil, Avena Sativa (Oat) Kernel Extract, Avena Sativa (Oat) Kernel Flour, Aloe Barbadensis Leaf Extract, Panthenol, Euphorbia Cerifera (Candelilla) Wax, Caprylyl Glycol, Hydrogenated Vegetable Oil, Sorbitan Olivate, Cetearyl Olivate, Sodium Hydroxide, Carbomer, Cetyl Alcohol, Phenoxyethanol

Disclaimer:

While Niceone strives to ensure the accuracy of product images and information, some updates to packaging or ingredients may occur before they are reflected on our site. Products may occasionally ship with different packaging, but we always guarantee item quality. We recommend reviewing product labels, warnings, and usage instructions before use and not relying solely on the information provided on Niceone.

130 AED

14% OFFFeatured

Yong Chin Micellar Face Wash Gel with Vitamin C 150ml

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Highlights:

Yong Chin Micellar Face Wash Gel with Vitamin C 150ml

For hydrated, dewy fresh skin with enhanced fairness and whitening, enriched with Vitamin C for brighter, smoother skin.

YC Micellar Face Wash Gel with Vitamin C is specially formulated with natural extracts and soft bead scrub, which deeply cleanses the skin pores, removes dead skin cells, dark spots, and whitens the skin while providing a refreshing feel with a cooling effect.
Vitamin C intensely whitens, minimizes fine lines, and helps smooth the skin, leaving it radiant with health and goodness.

How to use:

Gently apply onto wet skin all over the face, rinse off with fresh water.

30 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Arena Gold Fairness Men Cream

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Highlights:

Arena Gold Fairness Men Cream

‘How to use Cream :

Take the substantial amount of the Arena gold mens beauty cream on your palm. Apply it on the face and leave it overnight. Wash your face in the morning for best results. Don’t go near flame or in sun exposure. Do not massage or rub after applying the cream.

25 AED

13% OFFFeatured

AR Vitamin E Plus Vit.C Hya Gold Serum 10ml

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Highlights:

AR Vitamin E Booster Serum Shot 10ml

Facial Serum riches in nourishing value from Vitamin E. Concentrated formula helps to replenish moisture to the skin. Helps to smoothen, soften and moisturize the skin, giving the skin look full of water and helps to protect the skin from wrinkles, dark spots. The serum also combines the value of Vitamin C and Collagen to help the skin look radiant, the pores look firmer. Reveals smooth, youthful skin naturally, if use continuously on a daily basis.

35 AED

13% OFFFeatured

Mekako Prestige 15Plus Whitening Serum 120ml

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Highlights:

Mekako Prestige 15Plus – Whitening Serum 120 ml

Exclusive formulation to lighten freckles and dark spots of the skin.

Blended with COLLAGEN (elastifying), it promotes youthful and radiant complexion.

65 AED

11% OFFFeatured

Hair Colour, Hair Cream, Hair Care

Bolony Hair Color Cream 7.62 Red Irise Blond 100ml

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Highlights:

Bolony Hair Color Cream 7.62 Red Irise Blond 100ml
Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED

GIFT SET

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8% OFFFeatured

Conditioner, Hair Care, Shampoo

Shea Moisture Jamaican Black Castor Oil Strengthen & Restore Leave-In Conditioner 454gm

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Highlights:

Shea Moisture Jamaican Black Castor Oil Strengthen & Restore Leave-In Conditioner 454gm

Looking to soften, condition, and repair your chemically-treated mane? This ultra-nourishing leave-in conditioner helps you to detangle your locks while supporting elasticity, so your mane is less prone to breakage.

Perfect for those who regularly color, straighten, relax or heat style their hair (even in wavy, curly, or coily textures). A protective layer is added to help protect against split ends and frizz. A real MVP in our book!

55 AED

11% OFFFeatured

Curly & Wavy hair, Hair Care

Karseell Curling Perfection Curl Defining Cream Maca Essence Repair 200ml

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Highlights:

Karseell Curling Perfection Curl Defining Cream Maca Essence Repair 200ml

Curling Perfection Defining Cream helps give your hair more body and build while helping to keep your hair soft

Sulfate free curly hair styling cream, suitable for all types of hair. And medium thick curl type. Color safety, keratin safety. Safe for sensitive skin. Reduce frizz and increase luster.

Increase volume, shine, and fluffiness: Helps to add volume, shine, and elasticity to your already perfect hair and favorite hairstyles

brushable & manageable all-day long. This hair cream helps gives your hair volume & shine

Karseell focuses on hair care products and has a highly skilled R&D and production team to protect the health of your hair and create charming hair

120 AED

10% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Gluta Gold Carrot Fast Action Whitening Essential Oil for Face & Body 300ml

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Highlights:

Gluta Gold Carrot Fast Action Whitening Essential Oil for Face & Body 300ml

Experience professional skincare with Gluta Gold Carrot Fast Action Whitening Essential Oil, formulated for both face and body. This 300ml essential oil is designed to whiten and brighten skin, reduce dark spots, and provide anti-aging benefits. Enriched with carrot oil, vitamins E, C, and A, sweet almond oil, and jojoba oil, it helps moisturize, firm, and protect the skin. The oil also includes SPF 45 for sun protection and aims to deliver visible results within 7 days.

Highlights

Fast-acting whitening essential oil for face and body, 300ml volume
Enriched with carrot oil, vitamins E, C, and A, sweet almond oil, and jojoba oil
Helps to brighten skin, reduce dark spots, and diminish wrinkles
Provides moisturizing and firming benefits with SPF 45 sun protection

45 AED

20% OFFFeatured

Reborn Strawberry Whitening Facial Scrub 500ml

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Highlights:

Reborn Strawberry Whitening Facial Scrub 500ml

Lightweight and non-greasy, the gentle formulation exfoliates without damaging or irritating the skin and leaves the skin instantly brighter, soft and refined. Walnut Husks combined with the anti-ageing and nourishing properties of Vitamin E, protect and nourish the skin whilst offering a deep, purifying cleanse.

40 AED

17% OFFFeatured

Moisturizers, Skin Care

Disaar Skin Care Moisturizing Repairing Soothing Capsule Snail Face Gel 280ml

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Highlights:

Disaar Skin Care Moisturizing Repairing Soothing Capsule Snail Face Gel 280ml

Disaar Snail Therapeutic Hydrating Gel is anti-inflammatory and deeply moisturizes the skin, making the complexion clear, and also suitable for lightening scars and pimples. Snail slime is suitable for all skin types and is very light and highly absorbent. This gel is very useful for skin whitening. It also plays an important role in moisturizing the skin, as this gel contains filtered snail mucus that treats inflammation, redness and sunburn after sun exposure with its excellent self-healing properties. This product has a gel texture and gets absorbed quickly, it moisturizes the skin well and at the same time restores softness and softness to your skin.

25 AED

14% OFFFeatured

Hair Care, Hair Growth, Hair Oil

Aichun Beauty Beard Growth Hair Oil 30ml

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Highlights:

Aichun Beauty Beard Growth Hair Oil 30ml

This beard growth oil is specially designed to nourish the hair roots and promote faster and fuller beard growth It comes with a free derma roller that helps stimulate the skin and boost blood circulation to awaken dormant hair follicles The powerful formula combines natural oils and essential nutrients to support healthy beard development and reduce patchiness Ideal for men seeking a thicker longer and well-groomed beard Safe for all skin types and suitable for daily use

Moisturising active ingredients protects the hair from external aggressions and fights signs of ageing
Increases water retention thus providing a long lasting moisture sensation
Contains natural protective ingredients to keep the hair smooth and nourished
Product helps to nourish the hair to reduce irritation
Formula helps reactive the hair’s natural processes and intense hydration

30 AED

8% OFFFeaturedOut Of Stock

Hair Care, Relaxer

Dr. Miracle’S No-Lye Relaxer Super

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Highlights:

Dr. Miracle’S No-Lye Relaxer Super

Enriched with vitamins, jojoba, sweet almond and coconut oil, this relaxer system leaves your hair smooth, strong, healthy and shiny.

55 AED

13% OFFFeatured

Cleansers, Skin Care

Eveline Facemed+ Hyaluronic Micellar Water 400ml

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Highlights:

Eveline Facemed+ Hyaluronic Micellar Water 400ml

Eveline Facemed+ Hyaluronic Micellar Water Cleansing and moisturizing

The Eveline Facemed+ Hyaluronic Micellar Water is a gentle yet highly effective cleansing solution designed to remove makeup, impurities, and excess oils while offering deep hydration and skin-rejuvenating benefits.

Enriched with Hyaluronic Acid, this micellar water effectively cleanses the skin while helping to maintain its moisture balance, leaving it refreshed, soft, and hydrated.

The micelles in this formula attract and lift away dirt, makeup, and impurities from the skin’s surface, providing a thorough yet gentle cleanse without the need for harsh scrubbing or rinsing.

Deep Cleansing.
Moisturizes the skin.
Suitable for All Skin Types.
Remove makeup, impurities, and excess oils.

70 AED

15% OFFFeatured

Primers, Serums, Skin Care

The Ordinary Hyaluronic Acid 2% + B5 30ml

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Highlights:

The Ordinary Hyaluronic Acid 2% + B5 30ml

Hyaluronic Acid 2% + B5 provides instant hydration to give softer, smoother, healthy-looking skin. The lightweight formula replenishes the skin’s hydration with all-day results, and helps the skin retain moisture to re-plump dry, dehydrated skin. Hyaluronic Acid 2% + B5 also promotes visible skin suppleness and elasticity, while minimising the appearance of fine dry lines.

This formulation contains 5 forms of hyaluronic acid. Hyaluronic acid is a humectant found naturally in the skin where it binds to water. The forms included are low-, medium- and high-molecular- weight molecules, a HA crosspolymer, and hydrolyzed HA. The formulation also contains ceramides to help keep moisture locked in. Ceramides are lipids (fatty molecules) found naturally in the skin that help protect the skin barrier. The ceramides used in this formula are known as sphingolipids. Pro-vitamin B5 keeps the skin moisturised for longer.

55 AED

13% OFFFeatured

Lotion, Shampoo, Skin Care

Vaseline Super Food Freshlock Peach Lotion 500ml

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Highlights:

Vaseline Super Food Freshlock Peach Lotion 500ml.

Vaseline Healthy Bright Superfood Freshlock Peach Peach & Prebiotic Vitamin B3 & C Peach is known for great source of Vitamin C and helps skin look bouncy and hydrated and Prebiotic that help restore the appearance of dry skin, leaving skin stronger and healthier looking With UV filter for sun protection Fast absorbing non-greasy serum With soft peach scent Clinical test for a regualar product usage. Results are are varied depending on individual skin condition. Cosmetic products cannot change natural skin tone. for bright, Strong and Hydrated skin apply evenly on skin twice a day for best result

65 AED