Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Moisturizers, Skin Care

Enchanteur Perfumed Body Lotion Gorgeous 250ml

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Enchanteur Perfumed Body Lotion Gorgeous 250ml

Enchanteur Body Lotion with its uplifting fragrance pampers your skin to perfection. Enriched with Aloe Vera and Olive Butter, to give you Satin Smooth skin with optimum moisturisation and nourishment.

20 AED

10% OFFFeatured

Maricha Whitening Beauty Cream 300gm

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Maricha Whitening Beauty Cream 300gm

Nourishing brightening moisturizer for dry and damaged skin. Enjoy the feeling of comfort. Maricha Nourishing Body Lotion works in harmony with the skin. It intensely moisturizes and immediately relieves the driest skin. Iso White active evenly brightens your skin. Used daily, this milk fights durably against dryness by reinforcing the natural capacity of the skin to produce its own lipids, thus promoting the circulation of water in the cells of the skin. Thus the skin regains comfort, suppleness and softness.

Maricha moisturizing and whitening skin care Whitney and hydrates your skin in one step. Its formula includes the Iso White active to lighten your skin tone in a uniform way. Maricha deeply moisturizes your skin and makes it comfortable. Your skin is softened and radiant.

45 AED

15% OFFFeatured

Palmes Pomegranate and Honey Body Lotion 500ml

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Palmes Pomegranate and Honey Body Lotion 500ml

PALMES Pomegranate and honey body lotion gives intensive hydration and protection, its non-greasy formula is rapidly absorbed by your skin.

85 AED

18% OFFFeatured

Silka Deep Hydration Avocado Oil Premium Moisturizing Milk Lotion SPF23, 200ml

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Silka Deep Hydration Avocado Oil Premium Moisturizing Milk Lotion SPF23, 200ml

Whitens as early as 7 days, SPF 6 Enriched with Antioxidant and sun protection that Whitens, Nourishes, and Protects. Experience the richness of Silka Papaya Lotion. Its new improved formulation helps whiten and maintain that fairer, youthful glow on your skin.

45 AED

14% OFFFeatured

Gold Skin Clarifying Oil with Snail Slime 70ml

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Gold Skin Clarifying Oil with Snail Slime 70ml

GOLD SKIN oil moisturizes your skin and brightens it gradually. Enriched with snail slime, it intensely nourishes the skin, effectively fights stains and the effects of aging and restores suppleness to the epidermis.

Result: your skin regains firmness, softness and radiance.

Product benefits

Moisturizes the skin
Helps unify the skin tone
Fights effectively the spots of the epidermis
Restores suppleness and radiance to the epidermis

How to use

Pour a few drops into the palm of your hands, rub and massage your skin.

NB: Rinse hands thoroughly after use. In case of contact with eyes, rinse immediately.

30 AED

13% OFFFeatured

Skin Doctor Argan Hydrating Body Butter 200ml

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Skin Doctor Argan Hydrating Body Butter 200ml

Firms and moisturizes for softer, smoother looking skin and dimineshes the appearance of dark spots.

Skin Doctor Argan Hydrating Body Butter moisturizes and protects skin from sun rays and environmental effects. The components of argan oil have depigmenting effects can help reduce hyperpigmentation and brighten and nourish the skin.
Firms and moisturizes for softer, smoother looking skin and dimineshes the appearance of dark spots.
– No sulphate.
– No paraben.
– No paraffin.
– Vegan formula.
– Natural active ingredients.

How to use;

Get an ample amount of body butter and massage gently on skin until absorbed.

35 AED

11% OFFFeatured

PR+ Paris Brightening Toner with Argan Extract 500ml

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PR+ Paris Brightening Toner with Argan Extract 500ml

Liquid toner for the face – not to be confused with a creamy body lotion

Face and Neck Brightening facial toner enriched with Argan Extract
Purifies, tones and soothes the skin before applying creams.

The PR+ purifying Argan toner includes the fabulous virtues of the Orient and active plants. Argan Oil, world renowned for its exceptional moisturizing and anti-aging qualities, combined with the toner, will deeply nourish and purify your skin to restore its freshness, radiance and youth.

Its effective complex also helps fight against unsightly stains due to aging, sun, insect bites, pregnancy and abuse of drugs. Very quickly, you will find that your skin seems perfectly purified, nourished and unified.

How to use:

In the morning and evening, after carefully cleansing the skin with the Argan Exfoliating Soap, apply the cleansing lotion all over the face to prepare the skin for PR+ products. Let it dry.

Precautions:

External use only. In case of contact with eyes, rinse with plenty of cold water.

Avoid contact with eyes and mucous.

Do not use on children under 12 years.

Ingredients

AQUA, PROPYLENE GLYCOL, GLYCYRRHIZA GLABRA (LICORICE) ROOT EXTRACT, TRIDECETH-9, PHENOXYETHANOL, PEG-40 HYDROGENATED CASTOR OIL, PARFUM, ASPERGILLUS FERMENT, CHLORPHENESIN, DISODIUM EDTA, SODIUM METABISULFITE, ETHOXYDIGLYCOL, GLYCERIN, ARGANIA SPINOSA KERNEL EXTRACT, SODIUM CITRATE, LACTIC ACID, HAMAMELIS VIRGINIANA LEAF EXTRACT, SODIUM HYDROXIDE, LIMONENE, SODIUM LACTATE, MORUS ALBA LEAF EXTRACT, POTASSIUM SORBATE, SODIUM BENZOATE, CITRAL, LINALOOL, SORBIC ACID, BENZYL SALICYLATE, CITRONELLOL, GERANIOL.

445 AED

6% OFFFeatured

Shower Gel, Skin Care

Aqua Rich Turmeric and Vitamin C Body Wash 1000ml

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Aqua Rich Turmeric and Vitamin C Body Wash 1000ml

Brighten and Renew from Within

Reveal a new level of luminous clarity with a cleansing experience that goes beyond ordinary washing. This rich foaming body wash combines Niacinamide and Alpha Arbutin—two of the most celebrated brightening ingredients in modern skincare—to gently purify your skin while visibly improving tone and texture. With every wash, it helps fade discoloration, smooth roughness, and restore your natural glow.

Infused with antioxidants and hydrating properties, it replenishes essential moisture to leave your skin feeling soft, fresh, and refined after every shower. The scent is soothing and refreshing, creating an indulgent moment of self-care that your body will crave daily. For best results, pair it with the complementary body lotion, Face Cream and body oil to lock in hydration and amplify radiance.

Usage Instructions

Dispense a small amount onto a wet loofah or sponge. Massage over damp skin in circular motions to create a creamy lather.

Rinse thoroughly with warm water. For best results, follow with the complementary body lotion to seal in moisture and maintain glow.

Usage Warnings

For external use only. Avoid contact with eyes; rinse thoroughly if contact occurs.

Discontinue use if irritation or redness develops. Keep out of reach of children. Store in a cool, dry place away from sunlight.

170 AED

15% OFFFeatured

Clear Therapy Lightening Lotion Vegetable Extracts 500ml

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Clear Therapy Lightening Lotion Vegetable Extracts 500ml

AHA therapy which targets pigment spots and lightens the complexion

A flawless, unified complexion in 10 days

Moisturises and nourishes the skin

Refines the skin’s texture

The skin is soft, supple and beautifully radiant

55 AED

8% OFFFeatured

EOS Shea Better Cashmere Coconut Waters Body Wash 473ml

Shower Gel, Skin Care

EOS Shea Better Cashmere Coconut Waters Body Wash 473ml

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EOS Shea Better Cashmere Coconut Waters Body Wash 473ml

Cashmere Smooth Skin

This pH-balanced creamy gel body wash lathers into a luxurious foam to gently cleanse from head to toe, leaving skin feeling cashmere smooth.

Coconut Waters

Creamy coconut, lush hibiscus & solar musk.

Say Hello To…

caring clean
healthy-looking skin
velvety-soft skin
cruelty-free

Say Goodbye To…

harsh formulas
dryness, stripping
tight skin
sticky residue

110 AED

PRODUCTS ON SALES

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5% OFFFeatured

Shower Gel

Lait Asian Secret Arbutin Lightening Shower Gel 1000ml

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Lait Asian Secret Arbutin Lightening Shower Gel 1000ml

210 AED

20% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

iCAN London Moisturizing Body Gloss 250ml

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iCAN London Moisturizing Body Gloss 250ml

Experience radiant, silky-smooth skin with ICAN London’s Moisturizing Body Gloss. Formulated with an advanced blend of natural oils and enriched with Aloe, Vitamin E, Coconut, Almond, Sesame, Olive, Clove, Mink, and Eucalyptus Oils, plus Ginseng Extract, this lightweight body gloss deeply penetrates the skin to deliver intense hydration and a luminous glow. Its non-greasy formula leaves your skin soft, supple, and beautifully radiant all day long. Perfect for everyday use, ICAN Moisturizing Body Gloss is your go-to solution for achieving a healthy, dewy complexion from head to toe.

Deep Moisturization with natural oils
Radiant Glow without feeling greasy
Enriched Formula with botanical extracts
Size: 250ml (8.45 fl. oz.)

Give your skin the luxurious care it deserves with ICAN London!

40 AED

13% OFFFeatured

Curly & Wavy hair, Hair Care, Hair Oil

Every Strand Simply Curls With Shea & Coconut Oil Curling Cream 236gm

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Every Strand Simply Curls With Shea & Coconut Oil Curling Cream 236gm

Why I need it: For a long lasting, healthy and vibrant hair style. No more drooping, dry-ends or frizz, just soft, bouncy and shiny curls. After one use you?ll be saying, yes... ?It?s all about the curls.?
What it is: Shea & Coconut Oil Professional Curling Cr?me helps shape, define and enhance curls.
Hydrates hair
Adds shine & absorbs quickly
Contains anti-Oxidants
How to use it: Apply evenly on damp hair section by section from the root to hair tip. DO NOT RINSE OUT.  It can be used on dry hair to create bouncy curls that last all day.

65 AED

8% OFFFeatured

Mahe Naturals Shea Butter Shampoo 400ml

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Mahe Naturals Shea Butter Conditioner 400ml

This Shea Butter Conditioner is a great everyday conditioner because it provides a healthy amount of moisture for frizz-free tresses without weighing down curls. It has the nutrients your hair needs to lock in moisture and strengthen your strands while also working to prevent split ends. In addition to enhancing curls, the formula combats frizz and boosts shine. This conditioner is intense, formulated to nourish dry and damaged curls by sealing in moisture for instant rejuvenation post-thermal or chemical treatment. It is lightweight enough to be used for every wash or just occasionally whatever your curls prefer.

55 AED

6% OFFFeatured

African Pride Moisture Miracle Black Castor & Jojoba Oil Max Hold Styling Gel 510gm

Curly & Wavy hair, Hair Care

African Pride Moisture Miracle Black Castor & Jojoba Oil Max Hold Styling Gel 510gm

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African Pride Moisture Miracle Black Castor & Jojoba Oil Max Hold Styling Gel 510gm

This weightless, moisturizing, and alcohol-free blend uses the natural benefits of Black Castor & Jojoba Oil to define and shape coils and curls without flaking; leaving hair hydrated, frizz-free with lasting hold and shine.

HOW TO USE IT

Apply to small sections of clean, wet hair. Smooth into the hair in a downward motion. Follow immediately with a styling brush or comb to define each section. Scrunch coils & curls as needed. Allow to air dry or sit under a hooded dryer.

75 AED

13% OFFFeatured

AR Super Brightening Multi Vitamin Cream 200gm

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AR Super Brightening Multi Vitamin Cream 200gm

Facial & Body cream, riches in Niacinamide(Vitamin B3) that help to wrinkles and dark spots faded, leaving the skin looking smooth Kojic Acid, Vitamin C, Glutathione, Fruit Extract help to skin look white* and radiant naturally Vitamin E help to moisturize the skin reveal youthful and naturally radiant looking when used daily continuously.

Directions : Apply to the face and body regularly in the morning – evening or as often as needed.

35 AED

10% OFFFeatured

Creams, Oils & Moisturizer, Skin Care

DH7 Paris Gold Day Cream Mattifying 50ml

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DH7 Paris Gold Day Cream Mattifying 50ml

DH7 Gold Day Cream Mattifying have been made for your face. It will give you a complexion more matte.
Liste INCI : Aqua, Paraffinum Liquidum, Glycerin, Cetyl Alcohol, Hydrogenated Palm Glycerides, Prunus Amygdalus Dulcis oil, Dimethicone, Kojic Acid, Ethylhexyl Methoxycinnamate, PEG-75 Shea butter Glycerides, Polysorbate 20, CI 77019 (Mica), CI 77891 (Titanium Dioxyde), Pearl powder, Maris salt, Tocopherol

180 AED

11% OFFFeatured

Fruit Of The Wokali Rejuvenating And Moisturizing Facial Serum With Papaya Extract 50ml

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Fruit Of The Wokali Rejuvenating And Moisturizing Facial Serum With Papaya Extract 50ml

Fruit of the Wokali Professional Care WKL Extract Papaya – Anti-aging and Moisturizing Facial Serum

Product type: Rejuvenating facial serum / Concentrated serum with vitamins and papaya extract

Main ingredients: Papaya Extract, Hyaluronic Acid and Vitamin Complex.

Main benefits:

Anti-aging and Redensifying Action: Helps visibly repair wrinkles and redensifies the skin structure for a firmer appearance.
Texture Renewal: Thanks to the natural enzymes of papaya, it gently exfoliates and renews the texture of the complexion, leaving it softer to the touch.
Fast Results: Achieve a more radiant and luminous complexion in just one week of consistent use.
Even Skin Tone: Works to even out skin tone, reducing the appearance of blemishes and dullness.
Dual Action Hydration: Formulated with hyaluronic acid to act on the surface and penetrate deeply, transforming the appearance of aging skin.
Luxurious and Lightweight Formula: Fast-absorbing texture that leaves no greasy feeling, ideal for preparing the skin before moisturizer.

40 AED

20% OFFFeatured

Edge Control, Hair Care

African Pride Dream Kids Olive Miracle Smooth Edges Hair Gel 170gm

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African Pride Olive Miracle Silky Smooth Edges Hair Gel 64gm

This pomade is ideal for straight or natural slick styles. It’s non-flaking, non-sticky and non-greasy. Contains no alcohol and no petrolatum.Use on wet or dry hair to slick up tresses into stylish ponytails, updos or dimly on edges.

40 AED

25% OFFFeatured

Nisa Whitening Camel Milk Soap Shea Butter

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Nisa Whitening Camel Milk Soap Shea Butter

15 AED

GIFT SET

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13% OFFFeatured

Lotion, Skin Care

Lait Amino Glow Body Gold + Argan Oil Lotion 500ml

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Lait Amino Glow Body Gold + Argan Oil Lotion 500ml

Gold +Argan oil. SPF50. Age rewind body lotion.
Whitening and antioxidant, moisturising properties against harmful elements.

A luxurious body lotion infused with pure gold shimmer and nutrient-rich argan oil to deeply hydrate, smooth, and illuminate skin with a radiant, luminous glow.

Benefits
Ultimate hydration with ultra-nourishing argan oil
Illuminates skin with fine gold shimmer for a natural glow
Improves texture & elasticity while leaving a silky, non-greasy finish
Firming solution

Amino Glow 24K Gold lotion is formulated with powerful natural extracts, Gluta C products which provide intense whitening, anti aging, anti polution, antioxidant and moisturising properties, keeping skin nourished and protected against harmful elements.

Indulge in a radiant spa-like experience with Amino Glow Gold + Argan Oil Body Lotion. This premium formula features luxurious argan oil to deliver intense hydration and fortify skin’s moisture barrier, helping restore softness and elasticity.

Blended with real gold shimmer, it imparts a subtle, elegant glow that highlights your skin’s natural beauty without a heavy or greasy feel. Enhanced with vitamin E and botanical extracts, the lotion smooths texture, calms dryness, and creates a velvety finish ideal for everyday use.

Perfect for all skin types and climates, its silky, fast-absorbing texture blends effortlessly into both face and body skin. Whether you’re prepping for a night out or seeking a daily hydration ritual, this lotion delivers a luminous look with deep nourishment.

Benefits
Deep Moisture & Softness: Argan oil supplies essential fatty acids and antioxidants to quench dry skin and improve barrier repair.
Radiance Enhancement: 24K gold particles reflect light for a subtle, skin-brightening sheen.
Improved Skin Texture: Rich emollients soften rough patches and smooth dry spots.
Fortified Elasticity: Vitamin E and argan oil support skin’s resilience and reduce roughness.
Non‑Greasy & Lightweight: Fast-absorbing formula suitable for daily use under makeup or clothing.
Versatile Application: Perfect for full-body nourishment and glow—arms, legs, shoulders, and décolleté shine.

How to Use
Apply to clean, dry skin right after showering.
Massage gently in circular motions until fully absorbed.
Use daily, morning or night.
For a subtle glow effect, apply to arms, legs, shoulders, or décolleté.

175 AED

14% OFFFeatured

Eskinol Facial Deep Cleanser Classic White 225ml

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Eskinol Facial Deep Cleanser Classic White 225ml

This cleanser contains an anti-bacterial micro-disinfectant formula that removes residual blister-causing dirt from soapy washing.
It helps remove the accumulated dirt on the face and it also removes the excess oils and makeup to make your skin really clean.
Use this cleanser and avoid pimples and other skin problems.

This cleanser helps you to get fresh and clean skin while keeping it on.

How to use:

Moisten a piece of cotton and apply on face and neck. Repeat until no trace of dirt is seen on the cotton. Use anytime and anywhere for truly clean skin.

30 AED

5% OFFFeatured

Medicube Kojic Acid Turmeric Resurfacing Toner 250ml

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Medicube Kojic Acid Turmeric Resurfacing Toner 250ml

Refresh and refine your skin with this glow-boosting toner designed to gently resurface dull, uneven skin. Its lightweight formula supports natural renewal, helping improve skin tone and texture while leaving the face soft and hydrated. Ideal for all skin types, this toner works beautifully in the UAE’s warm climate, keeping your skin refreshed without dryness or irritation.

Power-Packed With Nature-Inspired Brighteners

Blended with kojic acid and turmeric, this toner fades dark spots and uneven tone for a glowing complexion. Medicube Kojic Acid Turmeric Resurfacing Toner restores balance, leaving skin smooth, refreshed, and luminous with consistent daily u

95 AED

20% OFFFeatured

Deodorants & Antiperspirants, Fragrances

Vaseline Men Active Dry 48H Protection Body Spray 250ml

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Vaseline Healthy Bright UV Extra Brightening GlutaGlow Body Lotion 200ml

Vaseline Healthy White UV Lightening Lotion contains Vitamin B3 that helps skin look brighter by working deep inside the skin within the stratum corneum. It inhibits melanin transfer and helps to reduce the appearance of wrinkles, uneven tone and dark spots. Triple sunscreens to give protection to skin’s epidermal structure from darkening. Micro-droplets of Vaseline Jelly restore damaged skin. Product made in Thailand.

20 AED

8% OFFFeatured

Pr.Francoise Purifying Gel Facial Cleanser Puissance 75ml

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Pr.Francoise Purifying Gel Facial Cleanser Puissance 75ml

This facial gel purifies, cleans and refines the imperfections of the face. The skin feels fresh and comfortable while intensely moisturizing the skin .

115 AED

13% OFFFeatured

Cleansers, Skin Care, Tonners

Washami Bulgarian Rose Toner Water 520ml

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Washami Bulgarian Rose Toner Water 520ml

Bulgarian Rose Toner is made using best, organically grown rose petals

Cleanse and hydrate the skin, act as a natural toner and help tighten the pores.
Natural Solution for maintaining the skin’s pH balance and soothing redness and irritation.
Suitable for all skin types.

To Use: After cleansing, take a proper amount of this product with a cotton pad and gently tap on the face, neck until completely absorbed.

35 AED

20% OFFFeatured

DH7 Gold Lotion Clarifiante 250ml

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DH7 Gold Lotion Clarifiante 250ml

DH7 GOLD Clarifying Anti-Dark Spot Lotion with sweet orange extract, dissipates dark spots while harmoniously clarifying your complexion. It significantly brightens your complexion.

120 AED

13% OFFFeatured

Eveline White Prestige 4D Whitening Multifunction BB Cream 50ml

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Eveline White Prestige 4D Whitening Multifunction BB Cream 50ml

Get a healthy look and a perfect complexion that keeps you away from using foundation with this BB cream from Eveline, designed with modern technology and developed Lumiwhite formula, for a bright and even skin tone.

SPF 15+.
Fights pigmentation.
Gentle, light formula.
Perfect for all skin types.
Moisturizes skin for up to 48 hours.
Natural finish and healthy glow.
Reduces visibility of pores.
Does not leave a greasy effect on the skin.

65 AED

18% OFFFeatured

Bell Belle Vie Collage Soap Clarifying Exfoliating 670g

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Bell Belle Vie Collage Soap Clarifying Exfoliating 670g

Experience the ultimate skin-transforming power of Belle Vie Collage Soap Clarifying Exfoliating 670g. Our luxurious soap is formulated with natural ingredients that gently exfoliate and clarify your skin while delivering essential nutrients to help nourish and revitalize it. The combination of naturally derived ingredients such as Jojoba Oil, Shea Butter and Lavender Oil work together to deeply cleanse, soothe and soften your skin, leaving it feeling refreshed, hydrated and deeply nourished. Not only does this soap provide deep cleansing and skin conditioning, it also helps to gently remove dirt, oil and makeup residue to reveal a brighter, more radiant complexion. Enjoy the refreshing aroma of natural essential oils in every wash and transform your skin with Belle Vie Collage Soap Clarifying Exfoliating 670g!

45 AED

Stay Young Face and Body Cream 85gm

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Stay Young Face and Body Cream 85gm

Stay Young cream has been developed to care for your skin. Eliminates raving dark blotches and pimples. Makes your skin healthy, radiant, fair, soft, and satin smooth.

This cream helps clear pigmentation and contains no harsh whitening chemicals. Great for discoloured skin, smoothening and brightening the skin as well as creating a healthy clearer skin.

40 AED