Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Now Foods Solutions Shea Nut Oil Moisturizing Oil 118ml

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Now Foods Solutions Shea Nut Oil Moisturizing Oil 473ml

Condition: Skin, scalp or hair in need of intense natural moisturization as well as protection against harsh weather conditions such as extreme heat or cold.

Solution: NOW® Solutions Shea Nut Oil is an expeller-pressed, fractionated oil obtained from the seeds of African Karite trees. Rich in oleic and stearic fatty acids, shea nut oil is a superior personal care oil that’s ideal for nourishing and moisturizing your hair, scalp and skin. This luxurious oil absorbs quickly, so you’ll enjoy youthful, radiant skin and healthy, lustrous hair without any greasy residue.

55 AED

11% OFFFeatured

Shower Gel, Skin Care

Fifty’s Beauty Ageless Exfoliating Body Cleanser 500ml

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Fifty’s Beauty Ageless Complexion Soap 200gm

This soap is formulated with Tea tree oil to keep skin naturally healthy, and to r

Fifty’s Beauty Ageless Exfoliating Body Cleanser 500ml

This is a no soap formula especially recommended for sensitive skin. It is enriched with shea butter and glycerine to leave your skin smooth, bright and moisturized without over-drying for radiant, irresistibly soft skin. Apricot seed powder insures a gentle sloughing action and accelerating skin’s natural daily replenishment process.

A rich-foaming gel that polishes your skin, buffing away dull, dead surface cells as it thoroughly cleanses your body.

emove body odour. It contains Shea butter to smooth out complexion and prevent from premature aging of the skin.

Fifty’s Ageless Complexion Soap is a great way to cleanse your skin and to keep skin feeling naturally healthy at the same time.

85 AED

10% OFFFeatured

Veet Gold Vitamin C Super Whitening Salt Body Scrub 500gm

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Veet Gold Vitamin C Super Whitening Salt Body Scrub 500gm

45 AED

33% OFFFeatured

Creams, Skin Care, Tubes

Melano Beauty Line Peach Scrub 300ml

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Melano Beauty Line Peach Scrub 300ml

Provides anti-ageing benefits and nourishes the skin

Leaves your skin soft and supple imparting a natural glow

Softer looking and smoother feeling skin

30 AED

13% OFFFeatured

Hair Care, Hair Oil, Skin Care

Laser White Oil Rosemary And Mint To Strengthen Hair And Scalp 30ml

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Laser White Oil Rosemary And Mint To Strengthen Hair And Scalp 30ml

35 AED

20% OFFFeatured

Shower Gel, Skin Care

Dhin Dhin Exfoliating Shower Gel Papaya 200ml

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Dhin Dhin Exfoliating Shower Gel Papaya 200ml

Dhin Dhin Exfoliating Shower Gel Papaya is used for hair growth, moisturizer, anti-veneer and hair loss treatment is safe for use for all hair types, derived from all natural ingredientsThis is a great hair cleaner because it squirts quickly and gently cleans.Since this is a fully natural shampoo

20 AED

13% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Aichun Beauty Almond Essential Oil Skin And Hair 200ml

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Aichun Beauty Almond Essential Oil Skin And Hair 200ml

35 AED

11% OFFFeatured

Lady Diana Lavender Refreshing Shower Gel 1000ml

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Lady Diana Strawberry Moisturizing Shower Gel 1000ml

Treat your skin with Lady Diana strawberry shower gel to gently cleansing and moisturizing benefits. Infused with nourishing ingredients, this shower gel provides a rich lather that hydrates and leaves your skin feeling soft and smooth. Its non-irritating formula is perfect for sensitive skin, ensuring daily comfort and long-lasting hydration.

40 AED

10% OFFFeatured

Fruit Of The Wokali Ultra Moisturizing Body Cream With Shea Butter And Mango Extract Tropical 500ml

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Fruit Of The Wokali Ultra Moisturizing Body Cream With Shea Butter And Mango Extract Tropical 500ml

Fruit of the Wokali – Moisturizing Body Lotion with Shea Butter and Tropical Mango

Product type: Ultra-hydrating body lotion / Tropical nourishing treatment

Main ingredients:

Shea Butter: High-quality repairing base that deeply nourishes and restores skin’s flexibility.
Tropical Mango Extract: Rich in antioxidants and vitamins (A and C) that help revitalize the skin and provide a healthy glow.

Main benefits:

24-Hour Intense Hydration: Its advanced formula ensures that the skin remains moisturized and free from dryness throughout the day.
Ultra Light and Deep Moisturizer: It has a premium quality texture that quickly penetrates the layers of the skin without leaving a heavy feeling.
Nutrition and Lasting Relief: Provides immediate comfort to dry skin, protecting it against flaking and softening rough areas.
Improves Skin Texture: Leaves the body with a smooth finish, soft to the touch and visually more radiant.
Fresh and Active Fragrance: Its tropical mango scent awakens and activates the senses, providing a refreshing and exotic experience with every use.

45 AED

8% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Biocos No Tache Cream Eczema & Psoriasis Relief with Azelaic Acid

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Biocos No Tache Cream Eczema & Psoriasis Relief with Azelaic Acid

Soothes Skin Irritations: Effectively reduces redness, itchiness, and inflammation caused by eczema and psoriasis. Contains Azelaic Acid and Bisabolol for deep skin healing.
Restores Skin’s Natural Balance: Helps restore the skin’s physiological state, improving hydration and elasticity. Enriched with Allantoin and Gold for enhanced skin rejuvenation.
Provides Intensive Moisture: Hydrates dry, irritated skin while preventing moisture loss, leaving the skin soft and supple. Powered by Caprylic/Capric Triglyceride for deep moisturization.
Prevents Allergic Reactions: Calms allergic reactions and local inflammation with Glabra Root Extract, reducing redness and providing quick relief from skin discomfort.
Anti-Inflammatory and Healing: Targets inflammation and skin conditions with potent ingredients like Sclerotium Gum and Azelaic Acid, promoting smoother, healthier skin with regular use.

60 AED

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11% OFFFeatured

Scrubs, Skin Care

Odeon Charcoal and Green Tea Face And Body Scrub 500ml

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Odeon Charcoal and Green Tea Face And Body Scrub 500ml

Odeon face and body scrub infused pure tea tree oil and bamboo charcoal. Odeon face and body scrub is enriched with Vitamin E and Walnut Shell Powder the scrub an creamy texture.

40 AED

22% OFFFeatured

Simple Soothing Facial Toner 200ml

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Simple Soothing Facial Toner 200ml

A great skincare routine is as easy as 1,2,3 – with the middle step being a toner, of course! Our Simple Kind to Skin Soothing Facial Toner features a special blend of Simple skin toning goodness to help keep skin toned and refreshed; this blend includes ingredients like Pro-Vitamin B5

35 AED

13% OFFFeatured

Valera Korean Rice Face and Body Scrub 521ml

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Valera Korean Rice Face and Body Scrub 521ml

35 AED

11% OFFFeatured

Yong Chin Glutathione Hydro Gel 50gm

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Yong Chin Glutathione Hydro Gel 50gm

Antioxidant, unifies skin tone and brightens.

YC Glutathione Hydro Gel is a specially concentrated formula that absorbs quickly into the skin, enhancing brightness and promoting a naturally radiant complexion. It helps reduce melanin production, minimizing the appearance of dark spots and hyperpigmentation. Enriched with Glutathione, a powerful antioxidant, it supports skin’s defense against signs of aging, helping to reduce fine lines and wrinkles while promoting an even skin tone for a smoother, more youthful look.

How to use:

Apply YC Glutathione Hydro Gel evenly to your face and neck every day. For best results, use twice daily morning and night after cleansing.

40 AED

17% OFFFeatured

Washami Coconut Milk Nourishing Body Lotion 500ml

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Washami Coconut Milk Nourishing Body Lotion 500ml

Washami Long Lasting & Intensive Care Nourishing Coconut Milk Body Lotion has 50x more Vitamin E to nourish and repair dry, damaged skin for smoother, softer skin. It provides effective & natural care with 24-hour non-stop moisture.

Safety Information

For external use only. Avoid contact with eyes. If this happens, rinse eyes with water. Store in a dry place abundant Keep out of reach of children.

25 AED

25% OFFFeatured

Pureform Retinoic Soap160gm

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Pureform Retinoic Soap160gm

Solid hand soap is mild cleansing and leaves the hands soft and smooth Helps in getting rid of the dirt and greasy surface deposits without irritating the skin Help build up a good foam when rubbed against a smooth watery surface, for instance your wet skin.

15 AED

10% OFFFeatured

Skin Doctor Foot Cream with Aloe Vera & Shea Butter Extract 100ml

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Skin Doctor Foot Cream with Aloe Vera & Shea Butter Extract 100ml

Restores moisture, softens feet, repairs and protects skin.

Skin Doctor Foot Cream with Aloe Vera & Shea Butter Extract is a deeply moisturizing cream that is enriched with shea butter to soften feet, while repairing and protecting skin. It restores skin’s softness, moisture balance and helps keep dry patches from coming back. Together with the aloe vera extract that leaves your feet fresh and clean.

45 AED

4% OFFFeatured

Anua Birch Moisture Boosting Serum 30ml

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Anua Birch Moisture Boosting Serum 30ml

Anua Birch Moisture Boosting Serum is a highly concentrated hydrating serum designed to deliver intense moisture and nourishment to the skin. Formulated with birch sap and other natural ingredients, this serum helps to enhance skin elasticity, reduce redness, and provide a radiant, dewy complexion. Its lightweight and fast-absorbing formula makes it suitable for all skin types, including sensitive skin.
Key Features:
• Deep Hydration: Enriched with birch sap to provide intense and long-lasting moisture.
• Soothing and Calming: Reduces redness and irritation, making it ideal for sensitive skin.
• Enhances Elasticity: Supports skin elasticity and firmness, promoting a youthful appearance.
• Lightweight and Fast-Absorbing: Quickly penetrates the skin without leaving a sticky residue.
• Natural Ingredients: Free from harsh chemicals, artificial fragrances, and colors.
• Suitable for All Skin Types: Especially beneficial for dry and sensitive skin.

130 AED

33% OFFFeatured

Melano Cucumber Soap 100gm

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Melano Cucumber Soap 100gm

Preserves skin moisture & increases its vitality.

Smoothes skin & increases its freshness.

Rejuvenates skin by exfoliating dead cells.

Leaves skin softer, smoother, and more radiant looking.

Ingredients:

Glycerin, Cucumber Extract, Vitamine E, Perfume.

How to use :

Gently massage onto moist skin with a circular motion. Rinse thoroughly.

For best results, use twice a day to keep your skin fresh and brighter.

10 AED

13% OFFFeatured

Skin Doctor Apricot Jam Scrub for Face & Body 200gm

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Skin Doctor Apricot Jam Scrub for Face & Body 200gm

Skin Doctor Face and Body Apricot Jam Scrub exfoliates the skin gently to make it clean and clear. It helps with removing dull and dead skin cells and unclogging blocked pores that lead to acne and blemishes

How to use:

Get an ample amount using fingertips, gently massage on the skin in a circular motion then rinse thoroughly with water.

35 AED

GIFT SET

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Scrubs, Skin Care

Pretty Be 5in1 Face & Body Scrub Goat Milk 550ml

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Pretty Be 5in1 Face & Body Scrub Goat Milk 550ml

20 AED

20% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Biocos Beauty Cream Skin Brightening & Anti-Aging Moisturizer, Hydrating Cream

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Biocos Beauty Cream Skin Brightening & Anti-Aging Moisturizer, Hydrating Cream

Brightens and Evens Skin Tone: Infused with Arbutin and Kojic Acid, this cream helps reduce dark spots and pigmentation, leaving skin visibly brighter and more even-toned.
Hydrating & Moisturizing Formula: The Vitamin E and Glutathione blend deeply hydrates and nourishes your skin, restoring moisture and ensuring smooth, supple skin all day long.
Anti-Aging & Wrinkle Reduction: With the power of Vitamin E and Glutathione, this cream fights fine lines and wrinkles, promoting a youthful and radiant complexion.
Gentle Skin Protection: Enriched with Licorice Extract, this cream protects against environmental stressors while providing long-lasting hydration for a glowing, healthy skin appearance.
Suitable for All Skin Types: This lightweight formula, with Arbutin and Kojic Acid, is gentle enough for all skin types, delivering skin tone correction, anti-aging benefits, and hydration without irritation.

20 AED

11% OFFFeatured

Hair Care, Hair Colour, Hair Cream

Bolony Hair Color Cream 7 Intense Blond 100ml

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Bolony Hair Color Cream 7 Intense Blond 100ml

Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED

6% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Difeel 100% Pure Essential Oil – Olive Oil, Boxed 30ml

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Difeel 100% Pure Essential Oil – Olive Oil, Boxed 30ml

Extra premium grade and perfect for aromatherapy, these Natural Essential Oils maintain the balance of body, mind, heart and spirit.

Whether you are looking for a specific healing from the oils or simply for the scent, these oils are soothing, relaxing and full of benefits.

Aroma: None

Our Olive Oil Essential Oil:

Made from premium olives naturally grown without impurities
100% Pure – no additives or preservatives
Rich in Vitamin E, Vitamin K, Omega 3 & Omega 6
Moisturizes both the hair & skin
Ideal for massage as well

75 AED

17% OFFFeatured

Face Cream, Skin Care

Face Fresh Cleanser Cream Large 23gm

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Face Fresh Cleanser Cream Large 23gm

Face Fresh Cleanser Cream Fairness is a skin care product that is designed to lighten and remove freckles on the skin. It also moisturizes and nourishes the skin. It works by exfoliating the skin and

The exfoliating properties of the cream help to remove dead skin cells, which can make the skin appear brighter and more even in tone. The active ingredients in the cream work to lighten the appearance of freckles and other hyperpigmentation. The exfoliating properties of the cream can help to smooth and soften the skin, improving its overall texture.

25 AED

12% OFFFeatured

Neutrogena Skin Detox Clarifying Clay Wash Mask 150ml

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Neutrogena Skin Detox Clarifying Clay Wash Mask 150ml

Neutrogena Skin Detox Clay Mask is a multi-purpose mask that acts as a deep cleansing mask and daily cleanser. Thanks to its formula rich in purifying clay, it helps remove toxins and impurities trapped in the pores, giving the skin a pure and healthy appearance. It is specially designed for skin prone to oiliness and impurities, as it helps reduce shine and purify pores without causing dryness. It removes dirt and accumulated oils, which contributes to improving the freshness of the skin and leaving it with a soft and refreshed texture.

Benefits and features:

Deep cleansing of the pores removes dirt and trapped oils, which prevents clogged pores and the appearance of pimples.
A 2-in-1 product that can be used as a mask to purify the skin or as a daily cleanser.
Reducing skin shine works to absorb excess oils without causing dryness of the skin.
Removing toxins and impurities enhances the clarity of the skin thanks to its formula rich in purifying clay.
Suitable for combination and oily skin Designed to control excess oils while maintaining the balance of the skin.
Soft and refreshing texture leaves skin feeling clean and revitalized after every use.
Oil-free, leaves no greasy residue on the skin, making it ideal for daily use.

How to use:

As a daily cleanser, apply to wet skin, gently massage in circular motions, then rinse with water.

As a mask, spread an even layer on the face and leave for 5 minutes, then rinse with lukewarm water.

75 AED

11% OFFFeatured

Yong Chin Peeling Gel with Vitamin C 150gm

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Yong Chin Peeling Gel with Vitamin C 150gm

Brightens and smooths, eliminates dead skin cells.

YC is proud to present Peeling Gel with Vitamin C for smooth care of dead skin cells without irritation on skin. Especially developed for the bright skin tone, this enzymatic exfoliating solution gently eliminates dead cell and impurities, leaving the skin instantly smooth and velvety soft.
Enriched with skin nourishing vitamins, when used regularly, your skin will be soft, smooth, bright and healthy which enriched with skin nourishing vitamins.

How to use:

Apply gel on dry skin. Gently massage in circular motion to visibly exfoliate. Rinse with water. For extra enzymatic exfoliation, leave on for 3 to 5 minutes before rinsing. Use 1-3 times a week depending on skin sensitivity.

40 AED

7% OFFFeatured

Baby Shampoo, Hair Care, Kids & Baby Care, Shampoo

Sunny Isle Kids Care Extreme Hydrating Shampoo 236ml

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Sunny Isle Kids Care Extreme Hydrating Shampoo 236ml

Sunny Isle Kids Care Extreme Hydrating Shampoo is a moisture-rich formula designed to gently cleanse and hydrate children’s hair. Suitable for curls, coils, and waves, this shampoo is infused with Jamaican Black Castor Oil, coconut oil, and aloe leaf juice to help leave hair feeling soft, manageable, and refreshed.

Key Features:

Gently cleanses children’s hair without stripping moisture
Infused with Jamaican Black Castor Oil, coconut oil, and aloe leaf juice
Helps support softness, shine, and manageability
Suitable for curls, coils, and waves
Light, fresh scent
Ideal for kids with active lifestyles and frequent wash needs

How to Use:
Apply to wet hair, gently massage into scalp and hair, then rinse thoroughly. For best results, follow with Sunny Isle Kids Care Extreme Hydrating Conditioner.

Note: For external use only. Individual results may vary.

65 AED

12% OFFFeatured

St. Dalfour France Ultrawhite Beauty Lotion Glutathione 300ml

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St. Dalfour France Ultrawhite Beauty Lotion Glutathione 300ml

It’s Vitanourish Formula combines vitamins B5, B3, C and E that moisturizes your skin making it soft and smooth all over.
It’s non-greasy and non-sticky formula leaves your skin feeling light.
It’s SPF 60 PA+++ provides skin total sun protection.
You can literally say goodbye to unwanted dark marks and all sorts of skin discoloration or blemishes forever.

75 AED

20% OFFFeatured

Eveline Nail Therapy Total Action 8 in 1 Intensive Nail Conditioner 12ml

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Eveline Nail Therapy Total Action 8 in 1 Intensive Nail Conditioner 12ml

Give your nails a chance to regain their natural health and beauty in just 10 days with Eveline Nail Therapy.

Featuring an innovative formula that penetrates deep into the nail plate structure, it effectively regenerates and strengthens them.

This comprehensive treatment strengthens and protects nails, stimulating their natural growth and making them more resistant to breakage and splitting.

With continued use, nails regain their natural color and discoloration disappears.

Softens the nail texture.
Repairs damaged nails and stimulates their regeneration.
Eliminates the problem of splitting nails.
Restores the natural, healthy color of nails.

Ingredients:

Butyl Acetate, Ethyl Acetate, Cellulose Acetate Butyrate, Adipic Acid/Neopentyl Glycol/Trimellitic Anhydride Copolymer, Isopropyl Alcohol, Acetyl Tributyl Citrate, Nitrocellulose, Tosylamide/Epoxy Resin, Dimethyl Urea, Acrylates Copolymer, Stearalkonium Bentonite, Benzotriazolyl Dodecyl p-Cresol, Caprylic/Capric Triglyceride, Pistacia Lentiscus Gum, Citric Acid, Dipropylene Glycol Dibenzoate, Aluminium Hydroxide, Triethoxycaprylylsilane, Diamond Powder, Mek, CI 60725, CI 77891.

40 AED