Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Face Wash, Tubes, Skin Care

Melano Facial Wash With Neem & Turmeric 200ml

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Melano Facial Wash With Neem & Turmeric 200ml

Melano Facial Wash

With Neem & Turmeric

For Acne free and Spotless skin

Skin compatibility dermatologically approved.

For normal to oily skin

Has antibacterial & Anti-fungal properties.

Prevents the recurrence of acne over time.

Deeply cleanses skin & removes impurities.

Purifies skin for a clear, fresh, healthy-looking complexion.

Ingredients:

Glycerin, D-panthenol, Honey, Neem & turmeric.

How to use :

Apply face wash on wet skin with a gentle massage.

Leave face wash for a few seconds then rinse well with water.

For best results use it twice daily.

25 AED

17% OFFFeatured

Rubee Beauty Magic Hand and Body Lotion 473ml

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Rubee Beauty Magic Hand and Body Lotion 473ml

Rubee Hand & Body Lotion: Moisture and Luxurious Soothing

Rubee Hand & Body Lotion restores moisture and luxuriously soothes your skin. Its rich, non-greasy formula combines Vitamin E and herbal extracts to soften very dry skin instantly. Cocoa butter helps fade scars and marks, while the intoxicating scent of rose, geranium, and sandalwood envelops your senses in a long-lasting, warm embrace.

Benefits:

Restores Moisture: Deeply hydrates and nourishes dry skin.

Instant Softness: Non-greasy formula softens skin immediately.

Fades Scars and Marks: Cocoa butter reduces the appearance of scars and marks.

Luxurious Scent: Intoxicating blend of rose, geranium, and sandalwood for a warm, lasting fragrance.

Herbal Extracts: Enriched with Vitamin E and herbal extracts for added skin benefits.

Experience the ultimate in skin hydration and luxury with Rubee Hand & Body Lotion

25 AED

18% OFFFeatured

Clear Therapy CT+ Lightening Cream Carrot Oil 400ml

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Clear Therapy CT+ Lightening Cream Carrot Oil 400ml

AHA therapy which targets pigment spots and lightens the complexion

A flawless, unified complexion in 10 days

Moisturises and nourishes the skin

Refines the skin’s texture

The skin is soft, supple and beautifully radiant

45 AED

10% OFFFeatured

Lotion, Skin Care, Spot Corrector

DH7 Paris Extra Complexion Lightening Lotion with Vitaclear 500ml

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DH7 Paris Extra Complexion Lightening Lotion with Vitaclear 500ml

The DH7 extra lightening lotion with its concentrated overdosed asset VITACLEAR and with the presence of several other fruity complexes, brings you necessary vitamins for your skin.
It is a safe formulation wich brings you excellent results. Your complexion finds an UNEQUALLED BRIGHTNESS and your skin finds its flexibility and its comfort.
Furthermore, for your safety, this lotion contains an UV filter.

450 AED

14% OFFFeatured

&D Care Rice Milk & Arbutin Whitening Shower Scrub 300gm

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R&D Care Rosemary & Kojic Whitening Shower Scrub 300gm

Instructions For Use

Use on wet skin in the shower, to remove dead cells from the surface of the skin. Rinse well with water.

30 AED

25% OFFFeatured

Yoko Carambola Herbal Soap 120g

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Yoko Carambola Herbal Soap 120g

Experience the most innovative experience with Yoko, genuine starfruit herbal soap. Rich in the value of starfruit and aloe vera extracts. Gives a moisturizing touch to the skin Doesn’t make the skin feel dry and tight after showering. Helps remove dirt and excess oil. which is the cause of acne It also helps gently exfoliate skin cells. It is also rich in vitamin B3, vitamin E and vitamin C, helping to protect against premature aging. Gives the skin smooth, soft, pleasant to the touch, making the skin white and radiant naturally.

How to use: Rub to create foam. Use to clean face and body. Then rinse with clean water

15 AED

25% OFFFeatured

Face Fresh Beauty Serum 7ml

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Face Fresh Beauty Serum 7ml

Face Fresh Beauty Serum is a skin care product designed to be applied to the face and neck to improve the appearance and health of the skin. It is made with a variety of active ingredients that are meant to address specific skin concerns, such as fine lines, uneven skin tone, and dryness. There is an instant whitening formula in Face Fresh Beauty Serum that gives you acne-free bright skin within a few days. This serum is lightweight and easily absorbed, used as a targeted treatment to address specific skin concerns.

Glutathione is also an ingredient in Face Fresh Beauty Serum, acting as a sunblock and protecting you from sun tanning and ultraviolet rays to make you look fresh and beautiful for a long time.

How to Use It: Begin by cleansing your face with a Face Fresh Fairness Face Wash. This will remove any dirt or oils that may be present on your skin. Once your face is clean, take a small amount of Face Fresh Beauty Serum and apply it to your face and neck. You can do this using your fingertips or a cotton pad. Allow it to absorb into your skin for a few minutes before applying any other products or makeup.

15 AED

10% OFFFeatured

JUUCEE Citrus Breeze Body Lotion 450ml

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JUUCEE Citrus Breeze Body Lotion 450ml

JUUCEE Citrus Breeze Body Lotion 450ml is a juicy, nourishing body lotion that provides a refreshing feel, soothes and brightens the skin, leaving it smooth and supple. The invigorating citrus scent offers a light and comfortable sensation.

45 AED

14% OFFFeatured

Hair Treatment, Scrubs, Skin Care

Skin Doctor Coffee Face & Body Scrub 200ml

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30 AED

11% OFFFeatured

Pretty Cowry Amboo Charcoal Tearing Black Mask 20gx10

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Pretty Cowry Collagen Gold Mask 200ml

The combination of plant collagen and using only 99.999% pure 24 carat gold nano-particles to replenish and accelerate collagen renewal, this revolutionary mask will slip effortlessly into your face and peace you with a lasting radiant youthful glow and simply gorgeous skin.

40 AED

PRODUCTS ON SALES

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11% OFFFeatured

Creams, Skin Care

Xtreme Collection Vitamin E Moisturising Cream 500ml

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Xtreme Collection Vitamin E Moisturising Cream 500ml

Moisturises and nourishes the skin.

How to use

Apply daily on face and body and massage thoroughly.

40 AED

13% OFFFeatured

Pastil Papaya & Apricot 7 in 1 Scrub for Skin Whitening Formula 500ml

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Pastil Papaya & Apricot 7 in 1 Scrub for Skin Whitening Formula 500ml

The composition has a cleansing, moisturizing and anti-inflammatory effect, soothes, relieves irritation, tightens pores, increases and maintains skin elasticity.

Gently exfoliate the skin and promoting its renewal. It moisturize, nourish and regenerate the skin.

With natural cellulose exfoliators that work at the source to unclog pores, remove trapped dirt and oil to clear skin and minimise the appearance of pores.

35 AED

17% OFFFeatured

Deodorants & Antiperspirants, Fragrances, Men, Roll On, Unisex, Women

Lady Speed Stick Black Orchid Deodorant 65gm

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Lady Speed Stick Black Orchid Deodorant 65gm

Lady Speed Invisible Dry Stick Antiperspirant and Deodorant.
supplies all day odor protection and all day wetness protection.
Leaves no messy residue behind.
Daringly Fresh scent.

How To Use:

Once daily.
Offers non-stop 24-hour wetness protection.

Ingredients:

Contains a micro-absorbing technology that neutralizes odor

25 AED

5% OFFFeatured

Hair Care, Hair Styling Products

Karseell Hair Styling Wax 100gm

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Karseell Hair Styling Wax 100gm

Karseell MACA Wax is a styling wax that delivers maximum definition, creating strong, long-lasting shapes with a high hold and high shine finish.

How to use:

On dry or damp hair, apply a small amount to your hands.

Rub evenly and smooth through hair.

Style as desired.

95 AED

3% OFFFeatured

Anti Stretch Marks, Oils & Moisturizer, Skin Care

Topicrem Cica Concentrated Oil Stretch Marks and Scars 100ml

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Topicrem Cica Concentrated Oil Stretch Marks and Scars 100ml

Discover the transformative power of Topicrem Cica Concentrated Oil Stretch marks and scars 100ml (3.38fl oz), a luxurious skincare elixir designed to address the needs of sensitive skin prone to stretch marks and scars. This indulgent oil offers a lightweight texture that glides effortlessly onto the skin, leaving behind a subtle, comforting fragrance that soothes the senses. Enriched with the nourishing properties of Tamanu Oil, this formula works to enhance skin elasticity and resilience, promoting a smoother and more even appearance. Thanks to the inclusion of Rosehip Oil, known for its regenerative qualities, this concentrated oil helps to visibly reduce the appearance of existing marks while preventing new ones from forming. Formulated with Vitamin E, it provides antioxidant protection, reinforcing the skin’s natural barrier against environmental aggressors. With regular use, you’ll experience a noticeable improvement in skin texture and tone, revealing a more radiant and healthy-looking complexion. Immerse yourself in a sensorial journey with Topicrem Cica Concentrated Oil, where each application is a moment of self-care and rejuvenation.

145 AED

13% OFFFeatured

Skin Doctor Alpha Arbutin Brightening Foaming Face Wash 100ml

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Highlights:

Skin Doctor Whitening Ampoules 3mlx10

Helps reduce the appearance of age spots and freckles as well as giving a more fair skin tone.

Skin Doctor Whitening Ampoules helps reduce the appearance of age spots and freckles as well as giving a more fair skin tone and inhibiting the formation of skin pigments. It gives your skin an immediate radiant and moisturized appearance with elasticity.
Suitable for all skin types, especially for pigmentation skin.

How to use:

Apply ampoule evenly over the cleansed face, massage for 1-2 minutes or until it is fully absorbed. Apply one time per day, either day or night. Discard the bottle after opening.

35 AED

4% OFFFeatured

Shower Gel, Skin Care

LightenUp Plus Exfoliating Papaya Shower Gel With Shea Butter 1000ml

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LightenUp Plus Exfoliating Papaya Shower Gel With Shea Butter 1000ml

Indulge your senses and awaken your skin’s energy with LightenUp Plus Exfoliating Papaya Shower Gel With Shea Butter. This luxurious formula combines the revitalizing power of Papaya Extract to eliminate dull skin and refine texture, along with gentle polishing microbeads of refreshing Apricot Seed Powder.

Shea Butter, a key ingredient in this body wash, reveals softer and glowing skin while cleansing and energizing, instantly promoting the appearance of brighter and smoother-looking skin.

Directions: Use the Shea Butter Body Wash as needed to cleanse and revitalize your skin. For optimal care and to maintain an even skin tone, follow up with a minimum SPF 30 sunscreen every morning, rain or shine.

Ingredients: Papaya Extract, Shea Butter, Coconut Oil, Apricot Seed Powder.

135 AED

17% OFFFeatured

Body Mist, Fragrances, Make Up, Unisex

Melano Aqua Rosa Body Splash 250ml

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Melano Aqua Rosa Body Splash 250ml

A refreshing body splash with a rosy, fruity floral scent. Soft, sweet, and feminine — it keeps you feeling fresh and beautifully fragrant all day.

How to use:

Spray the body splash directly onto clean, dry skin after a shower.
Apply to pulse points (neck, wrists, behind ears) for a longer-lasting fresh scent.
Reapply anytime during the day for an instant refresh.

25 AED

12% OFFFeatured

Conditioner, Hair Care

Difeel Ultra Growth Basil & Castor Oil Pro Growth Conditioner 354ml

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Difeel Ultra Growth Basil & Castor Oil Pro Growth Conditioner 354ml

CASTOR OIL HAIR CONDITIONER: Difeel Ultra Growth Basil & Castor Oil Hair Growth Conditioner is a unique. nature based essential oil formulation.
CONDITIONER FOR GROWTH: This moisture rich formula helps keep hair soft and smooth. Helps boost hair growth with strengthening, active ingredients.
CASTOR OIL CONDITIONER FOR HAIR: This rich conditioner helps improve scalp circulation while helping nourish hair from roots to tips, so it stays healthy and shiny.
HAIR CONDITIONER WITH CASTOR OIL: To apply, massage into scalp after using shampoo. Then rinse.
HAIR GROWTH HEALTHY SCALP CONDITIONER: For optimal results, use in conjunction with Ultra Growth Shampoo. Easy to use Difeel packaging and dispensing.

220 AED

14% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Biocos Dark Spot Cream Brightening Formula with Sweet Almond Oil

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Biocos Dark Spot Cream Brightening Formula with Sweet Almond Oil

Fades Dark Spots & Hyperpigmentation: Formulated with Vitamin C and Azelaic Acid, this cream reduces dark spots and discoloration for a more even and radiant skin tone.
Brightens Dull Skin for a Youthful Glow: Powered by Glycerin and Almond Oil, our cream revitalizes tired skin, leaving it visibly brighter and refreshed.
Hydrates & Nourishes Deeply: Enriched with natural ingredients like Glycerin and Almond Oil, it provides essential moisture, keeping your skin smooth, soft, and deeply nourished.
Anti-Aging Protection for Radiant Skin: The antioxidant-rich formula fights free radicals, helping to prevent further signs of aging while promoting healthier, smoother skin.
Gentle & Suitable for All Skin Types: Dermatologist-tested, this cream is ideal for all skin types, including sensitive skin, providing safe and effective dark spot correction.

30 AED

GIFT SET

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13% OFFFeatured

Hair Care, Shampoo

Reborn Hair Shampoo with Keratin 5ltr

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Reborn Hair Shampoo with Keratin 5ltr

REBORN BEAUTY Hair shampoo offers the perfect treatment for your unique hair. Professional shampoo works to cleanse, strengthen and give healthy shine to all hair types. Treat yourself to moisturizing shampoo and more salon hair products that give you healthier, beautiful hair. DIRECTIONS FOR USE : Apply to wet hair a small amount of Reborn Beauty Shampoo then gently massage. Rinse thoroughly. Repeat if necessary.

65 AED

10% OFFFeatured

Creams, Skin Care, Tubes

New York Fair & Lovely Lightening Cream Tube 50gm

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New York Fair & Lovely Lightening Cream Tube 50gm

Experience the benefits of our light and hydrating formula! Our New York Fair & Lovely Lightening Cream not only provides essential hydration to your skin but also works to minimize the appearance of dark brown spots, improving overall clarity. By doing so, it helps restore a luminous complexion and promotes soft, even-toned skin.

Directions: Apply a thin layer of Lightening Cream to clean dry skin preferably at night. To avoid further pigmentation, always follow up with an SPF 30 or higher during and after brightening treatment. Limit sun exposure.

45 AED

10% OFFFeatured

Edge Control, Hair Care

Kaniz Wonderedge Citrus Water Based Pomade 4oz

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Kaniz Wonderedge Citrus Water Based Pomade 4oz

A pleasantly scented strong hold water-based pomade formulated with natural ingredients set to enhance, nourish and lay your delicate baby hairs and slicked back edges.

WHY IT’S SPECIAL:

Tested by professional stylists WONDEREDGE has been designed to be flake-free, non-greasy, and hold for up to 24 hours

Infused with natural Argan Oil our formula provides powerful antioxidants and nourishing fatty acids to keep your hair moisturized and protected against styling damage

Elegantly scented by the world’s finest perfumers to invigorate your senses and freshen up your hair in between washes

Our water-based and non-greasy formula allows for easy styling and versatility without contributing to clogged pores or breakouts

Texturize your hair with a natural finish, hold style without build-up, define curls, control frizz and lay edges/ delicate baby hairs

45 AED

20% OFFFeatured

Ujooba Nourished And Smooth Face Scrub Apricot And Lemon 150ml

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Ujooba Nourished And Smooth Face Scrub Apricot And Lemon 150ml

Experience the refreshing blend of apricot and lemon with Ujooba’s Brightening Face & Body Scrub. This unique formulation is designed to brighten, exfoliate, and invigorate your skin, leaving it smooth and radiant. The natural ingredients are perfect for all skin types, offering a soothing yet effective scrubbing experience.

Key Benefits:

Brightening Formula: Enriched with apricot and lemon, known for their natural skin brightening properties.
Exfoliating Action: Gently removes dead skin cells to reveal a more vibrant, healthy-looking complexion.
Nourishing Ingredients: Apricot deeply hydrates, while lemon helps to tone and refresh the skin.
Suitable for All Skin Types: Crafted to be gentle on the skin, making it perfect for both face and body use.

How to Use:

Moisten your skin with lukewarm water.
Apply a generous amount of scrub and gently massage in circular motions.
Rinse off completely with water.
Recommended use is 2-3 times a week for optimal results.

20 AED

22% OFFFeatured

Valera Glowing Skin Body Lotion

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Valera Glowing Skin Body Lotion

35 AED

17% OFFFeatured

Creams, Skin Care, Tubes

Light Up Gold Lightening Corrector Cream Tube

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Highlights:

Light Up Gold Lightening Corrector Cream Tube

The Light Up Gold anti-aging clarifying cream tube targets damaged areas of your skin to fight hyperpigmentation thanks to the Vita-Clariant complex based on vitamin C and Glutathione. Its concentration in collagen enriches its formula with antioxidants which promotes cell renewal. This cream unifies and clarifies the skin by correcting imperfections in the areas of resistance of spots and blackheads (face, knees, fingers, neck, elbows). It fades stretch marks and scars on your skin

25 AED

30% OFFFeatured

Hair Care, Hair Gel & Spray, Hair Oil

Cantu Shea Butter Oil Sheen Deep Conditioning Spray, 382ml

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Cantu Shea Butter Oil Sheen Deep Conditioning Spray, 382ml

The Cantu Shea Butter Oil Sheen Deep Conditioning Spray is a versatile spray specially developed for dry and damaged hair. Enriched with shea butter and other nourishing ingredients, this spray provides the hair with intensive moisture and deep conditioning.

The spray’s formula helps detangle hair, reduce frizz and add shine. It forms a protective film around the hair that protects it from external influences and prevents further drying out. The result is soft, shiny and well-cared for hair.

Spray Cantu Shea Butter Oil Sheen Deep Conditioning Spray evenly onto dry or towel-dried hair. Gently comb through to detangle and condition. The spray can also be used to refresh and enhance shine between washes.

Give your hair intensive moisture, care and a healthy shine with the Cantu Shea Butter Oil Sheen Deep Conditioning Spray.

35 AED

14% OFF

Oils & Moisturizer, Serums, Skin Care

Cire D’abeille Beeswax Body Oil 50ml

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Cire D’abeille Beeswax Body Oil 50ml

Its innovative formula eliminates dead cells to refine and improve skin texture and illuminates your skin in just one step.This Body Oil is rich in fatty acid, nourish the skin barrier and makes the skin softer and more beautiful. Its Formula innovative repairs and gives a nice light complexion.

Direction of usage:

How to use: Always apply to a clean/dry skin, massaging in circles until the body lotion is completely absorbed. For body use, eep out of reach of children. For all skin type.

30 AED

20% OFFFeatured

Yoko Gold Salt Body Scrub Coconut + Milk 350g

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Yoko Gold Salt Body Scrub Coconut + Milk 350g

Coconut spa salt scrub mixed with 10 times concentrated Hokkaido milk, rich in organic coconut oil. For smooth, soft skin More moisturized than ever Comes with micro salt scrub and walnut scrub. Helps gently exfoliate old skin cells. Protects dry skin and returns it smooth and smooth. Reveal new, smooth skin Make your skin look radiant and healthy from the first time you use it.

Hokkaido milk 10x combines the power of Hokkaido milk 10 times from the normal formula. Make your skin smooth and soft like soaking in milk.
Organic Coconut Oil, organic coconut oil. Helps restore dry skin to become soft.
Walnut Scrub 100% natural helps gently exfoliate the skin.

How to use : Pour some salt onto wet skin. Then gently scrub the skin all over. Leave it for 3 minutes and then rinse with clean water. Should be given 1-2 times a week to keep the skin clean and bright

20 AED

17% OFFFeatured

Skin Doctor Face & Body Matcha Green Tea Cream Scrub 200ml

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Skin Doctor Face & Body Matcha Green Tea Cream Scrub 200ml

Exfoliating and moisturizing at once!

Skin Doctor Face & Body Matcha Green Tea Cream Scrub’s unique formulae contains natural exfoliating particles and matcha green tea which gently exfoliate the skin without any side effects, for a radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin type

25 AED