Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Serums, Skin Care

Glupa Glutathione and Collagen Whitening Anti-Ageing Serum with Rosemary, Jasmine 50ml

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Glupa Glutathione and Collagen Whitening Anti-Ageing Serum with Rosemary, Jasmine 50ml

Skin whitening serum with Rosemary Jasmine and concealing effect,Passionate love scent whitens in 7days dermatologist teseted, This serum removes fades stubborn fark spots, acne scars, sun spots and biemishes, It is fast acting milk serum that helps restore a clearer and more radiant even toned complexion white smoothing out dry skin.

25 AED

11% OFFFeatured

Kenta White Face Serum 30gm

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Kenta White Face Serum 30gm

Kenta Moroccan Serum brightens and evens skin tone thanks to its formula rich in nourishing natural ingredients. It contains effective Moroccan plant extracts that help reduce pigmentation and dark spots, giving the skin a natural radiance and healthy glow. Kenta White Serum has a light, fast-absorbing texture, making it ideal for daily use without leaving a greasy feeling. Thanks to its moisturizing formula, it helps improve skin texture, enhance its smoothness, and stimulate cell renewal for a more youthful and vibrant appearance.

Benefits and Features:

Helps brighten and even skin tone for a brighter appearance.

Contains natural Moroccan extracts that work to reduce pigmentation and dark spots.

An effective moisturizer that leaves skin soft and radiant without leaving a greasy feeling.

Stimulates cell renewal and enhances skin elasticity.

Light, fast-absorbing texture suitable for all skin types, even sensitive.

Enhances skin’s protection against environmental aggressors.

It can be used as part of your daily skincare routine for best results.

40 AED

8% OFFFeatured

Familia Lait de Toilette Body Lotion Face and Body Vitamin E 500ml

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Familia Lait de Toilette Body Lotion Face and Body Vitamin E 500ml

Nourish your entire household with Familia Lait de Toilette Body Lotion, an all-in-one face and body solution crafted for daily family care. Infused with vitamin E, this luxurious milk delivers deep, essential moisture while conditioning the skin barrier to keep it soft and supple. The smooth, fast-absorbing texture glides effortlessly across the skin without feeling heavy or greasy, locking in hydration from morning to night. Ideal for all skin types, it helps maintain a healthy, balanced, and radiant appearance for everyone. Elevate your daily skincare routine with a trusted, versatile formula designed to pamper and protect.

Directions for Use

Step 1: Cleanse your face and body thoroughly, patting dry with a soft towel after a bath or shower.

Step 2: Dispense a generous amount of the lotion into the palm of your hand.

Step 3: Massage evenly across your skin in smooth, circular motions until completely absorbed. Use daily for continuous softness and moisture.

60 AED

13% OFFFeatured

Lady Diana Face & Body Whitening Cream with Vitamin C & E 300ml

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Lady Diana Face & Body Whitening Cream with Vitamin C & E 300ml

Lady Diana Whitening Face and Body Cream with Vitamins contains a creamy ultra-rich formula for intense hydration, restoring skin’s natural barrier. It gives radiant, moisturized and healthy skin.

35 AED

13% OFFFeatured

CeraVe Foaming Cleansing Gel 88ml

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CeraVe Foaming Cleansing Gel 88ml

Cerave foaming cleanser was developed with dermatologists to deeply cleanse, remove excess oil and refresh the skin without over-stripping it or leaving it feeling tight and dry. A gentle, foaming gel cleanser for normal to oily skin on the face and body. Specifically formulated for sensitive skin that is normal to oily and prone to discomfort and imperfections. This gently foaming gel deeply cleanses and removes oils, dirt and makeup without disrupting the protective skin barrier of the face. Suitable for normal to oily skin. Cleanses and purifies. Fragrance free, soap free and hypoallergenic. With 3 essential ceramides to protect skins natural barrier. Recommended use in conjunction with CeraVe Facial Moisturising Lotion.

65 AED

7% OFFFeatured

Oils & Moisturizer, Skin Care

Alada Lightweight Brightening 100ml

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Alada Lightweight Brightening 100ml

Enhance your skincare routine with Alada Lightweight Brightening Oil, a nourishing facial oil designed to help improve the appearance of dull and uneven-looking skin. Its lightweight, fast-absorbing formula delivers moisture and comfort without feeling heavy or greasy, making it suitable for daily use on all skin types.

Formulated without hydroquinone, this gentle oil helps leave the skin feeling soft, smooth, and naturally radiant while supporting a healthy-looking complexion.

Why You’ll Love It

• Lightweight, non-greasy formula
• Suitable for all skin types
• Helps improve the appearance of dull skin
• Moisturizes and softens the skin
• Fast-absorbing texture
• Hydroquinone-free formula

Key Benefits

• Helps promote a brighter-looking complexion
• Supports smoother and softer skin texture
• Provides daily hydration and nourishment
• Helps maintain healthy-looking skin
• Leaves skin feeling refreshed and comfortable
• Suitable for use on the face, neck, and ears

Product Features

• Lightweight Brightening Oil
• Hydroquinone-Free
• Fast-Absorbing Formula
• Daily Skincare Essential
• Suitable for All Skin Types
• Easy-to-Apply Oil Texture

How to Use

Cleanse and dry your skin thoroughly.
Apply an appropriate amount to the face, neck, ears, or desired areas.
Gently massage with your fingertips until fully absorbed.
Use twice daily, morning and evening, for best results.

Perfect For

• Dull and tired-looking skin
• Uneven-looking skin tone
• Daily moisturizing care
• Softening and nourishing the skin
• Lightweight skincare routines
• All skin types

Enjoy softer, smoother, and more radiant-looking skin with Alada Lightweight Brightening Oil, a lightweight daily care solution designed to keep your skin nourished and glowing.

65 AED

8% OFF

Oils & Moisturizer, Skin Care

Prettybe Massage Oil Lavender 1000ml

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Prettybe Massage Oil Lavender 1000ml

55 AED

18% OFFFeatured

Intense Flair Body Lotion Ultra Lightening 250ml

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Intense Flair Body Lotion Ultra Lightening 250ml

Skin Care Soft Even Creamy Oil Lotion This moisture-rich body Cream combines the intensive moisturizing benefits of an oil,

45 AED

11% OFFFeatured

Oils & Moisturizer, Skin Care

Secret Glow Organic Vitamin C Brightening Hydrating Oil SPF 15 300ml

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Highlights:

Secret Glow Organic Vitamin C Brightening Hydrating Oil SPF 15 300ml

Protection from harmful Sunrays. Moisturises and softens. Lightens, brightens and glows.

Clear sunburn, dark spots. Smoothens and even skin tones

40 AED

13% OFFFeatured

Joji Secret Young Mango Whitening Mask 30gm

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Highlights:

Joji Secret Young Mango Whitening Mask 30gm

Brighter, Even-Toned Skin in 15 Minutes – Mango-Powered Whitening

Transform dull, uneven skin into a luminous, fairer-looking canvas with JOJI Secret Young Mango Whitening Mask 30g. This intensive brightening mask combines mango extract, niacinamide, and vitamin C derivatives to visibly fade dark spots, even skin tone, and restore a healthy, dewy glow. Perfect for brightening skincare lovers, pre-event prep, and wholesale buyers sourcing authentic Thai beauty essentials. Made in Thailand, ships worldwide via Thai Trade Wholesale.

Key Benefits & Features

Mango Extract Brightening: Rich in vitamins A, C, E and antioxidants to gently fade dark spots and promote a radiant, even-toned complexion
Visible Whitening Power: Niacinamide + vitamin C derivatives help inhibit melanin production for a fairer-looking complexion without harsh irritation
Deep Hydration Boost: Lightweight gel-cream texture locks in moisture for plump, supple, dewy skin without stickiness
Fast-Absorbing Formula: Melts into skin instantly—no heavy residue or pillow transfer, perfect under makeup or sunscreen
Gentle for All Skin Types: Suitable for sensitive, dry, oily, or combination skin—no hydroquinone, parabens, or synthetic fragrances
Travel-Friendly 30g Size: Perfect for purse, gym bag, or carry-on—ideal for on-the-go brightening care
holesale-Ready: High-demand Thai whitening mask with bulk pricing for retailers and e-commerce sellers

35 AED

PRODUCTS ON SALES

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17% OFFFeatured

Scrubs, Skin Care

Skin Doctor Face & Body Scrub With Gold 1000ml

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Highlights:

Skin Doctor Face & Body Scrub With Gold 1000ml

Exfoliates, smoothens and moisturizes the skin.

Skin Doctor Face & Body Scrub with Gold Extract exfoliates the skin gently for smooth skin. It improves and moisturizes your skin naturally, removing dead skin cells and removing impurities and dirt to replace them with fresh, clean skin.

How to use:

Apply scrub with hands. Gently massage in circular motion

with an adequate amount of scrub then rinse.

50 AED

16% OFFFeatured

Hair Care, Hair Treatment

Palmer’s, Hair Success with Vitamin E, Gro Treatment 200gm

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Palmer’s, Hair Success with Vitamin E, Gro Treatment 200gm

Palmer’s® Hair Success® Gro Treatment with Vitamin E and Protein coats and protects the hair shaft, prevents breakage and allows hair to grow longer. Conditions and moisturizes dry scalp.

Suggested use

Daily – Apply a small amount to hair. Do not rinse. Weekly – Apply to clean hair. Wrap in hot towel or shower cap and leave on for 20 minutes. Rinse well.

38 AED

8% OFFFeatured

PanOxyl PM Balancing Repair Moisturizer Lotion 85gm

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Highlights:

PanOxyl PM Balancing Repair Moisturizer Lotion 85gm

Enjoy deep hydration for your skin with Panoxyl Night Care Lotion.

Use during the night to get care that penetrates deep into the skin and immediate results.

A creamy formula that is quickly absorbed by the skin.

Enriched with nourishing ingredients, including: niacinamide, cica, and hyaluronic acid.

Controls the production of oils in the skin.
Renews skin cells.
Reduces skin redness.
Ideal for oily, sensitive and acne-prone skin.
Instant, long-lasting hydration.
Strengthens the skin’s natural protective barrier.
Treats dry skin.
Dermatologist recommended formula.
Suitable for daily use.

60 AED

10% OFFFeatured

Conditioner, Hair Care, Hair Gel & Spray, Hair Oil, Shampoo

Cantu Avocado Hydration Curl Care Bundle

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Highlights:

Cantu Avocado Hydration Curl Care Bundle

Cantu Avocado Hydration Curl Care Bundle contains:

Cantu Avocado Hydrating Refresher Spray 355 ml: Revitalize your locks with the Cantu Avocado Hydrating Refresher Spray. This lightweight spray is enriched with avocado oil and shea butter to moisturize and refresh your locks between wash days. Say goodbye to dry, dull locks and hello to revitalized, hydrated hair with this refreshing spray. Whether you’re looking to add moisture to your locks or redefine your style, this spray is the perfect pick-me-up for your hair care routine.

Cantu Avocado Hydrating Curl Activator 355 ml: Enhance your natural curls with the Cantu Avocado Hydrating Curl Activator. This creamy activator is enriched with avocado oil and shea butter to define and moisturize your curls, leaving them soft and bouncy. Say goodbye to frizz and hello to well-defined, hydrated curls with this curl activator. Whether you’re styling a wash-and-go look or twist-outs, this activator will help you achieve beautiful, nourished curls that last all day

90 AED

17% OFFFeatured

Washami Face and Body Cream with Rose Extract 380ml

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Highlights:

Washami Face and Body Cream with Rose Extract 380ml

25 AED

13% OFFFeatured

Hair Care, Hair Oil, Hair Treatment

Skin Doctor Vitamin E Hair Serum 100ml

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Highlights:

Skin Doctor Vitamin E Hair Serum 100ml

Enriched formula containing Vitamin E for a healthy and shiny hair. Makes your hair easier to style and protects against dryness and breakage.

Skin Doctor Vitamin E Hair Serum helps to deeply and effectively nourish and repair the damaged hair cuticles to give hair instant shine and make it soft and smooth. Enriched with Vitamin E to create a soft and beautiful hair condition. Contains sun screen agent to protect hair from damages caused by the sun rays.

How to use:

Pump an adequate amount of Hair Serum onto a palm of your hand; gently apply into hair thoroughly through the end. Comb or style as usual.

35 AED

8% OFFFeatured

Medix 5.5, Body Treatment Cream, Hyaluronic + Cica Extract 444ml

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Highlights:

Medix 5.5, Body Treatment Cream, Hyaluronic + Cica Extract 444ml

Skincare is a science.

Use the power of proven science and pure ingredients to rebalance your skin. The optimal pH for a healthy skin barrier is 5.5-right where it’s happiest.

Hyaluronic: Restores hydration and softness to dry, depleted skin.

CICA Extract: Softens the look of scars and stretch marks.

Always free from: Parabens, pegs, formaldehyde, sulfates, dyes, triclosan, propylene glycol, talc, mineral oil.

Suggested use

Skincare doesn’t stop at your neck! Massage over your body daily, focusing on the areas you want to restore.

120 AED

5% OFFFeatured

Carotis Shea Butter Body Lotion with Shea Butter, Arbutin Complex and Vitamin A 400ml

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Carotis Shea Butter Body Lotion with Shea Butter, Arbutin Complex and Vitamin A 400ml

CAROTIS FORMULA: Lightly hydrates while restoring an even skin tone with potent Arbutin Complex. Softens skin with non-irritating Lactic Acid, revealing a luminous glow.
EVEN OUT SKIN TONE: This Lotion is specifically formulated to fade brown spots on elbows, knees, neck and body
CARROT OIL: It protects against environmental pollutants and smoothes skin with potent anti-oxidant Vitamin “A”.
SHEA BUTTER : High concentrations of fatty acids and vitamins make this lotion an ideal product for softening skin. Shea butter also has anti-inflammatory and healing properties. Using shea butter on your body, especially your face, can condition, tone, and soothe your skin.
MAXIMISE THE BENEFITS: Apply a thin layer of Carotis Shea Butter Body Lotion to dark spots on dry, cleansed skin twice a day. Avoid eye area. Follow up with minimum SPF 30 sun protection daily during and after

180 AED

20% OFFFeatured

Gluta Gold Stretch Marks Professional Skin Care Double Whitening And Brighten Soap 250gm

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Highlights:

Gluta Gold Stretch Marks Professional Skin Care Double Whitening And Brighten Soap 250gm

Are you looking for a professional skincare soap that targets stubborn stretch marks, dark spots, and wrinkles? Introducing Gluta Gold Stretch Marks Soap, featuring an advanced Fast Action 7-day repair formula. This unique soap combines professional skincare benefits with Double Whitening & Brightening technology to deliver a flawless, even, and radiant complexion.

20 AED

8% OFF

Scrubs, Shower Gel, Skin Care

PrettyBe Moroccan Black Soap Olive Extract 1000ml

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PrettyBe Moroccan Black Soap Olive Extract 1000ml

55 AED

GIFT SET

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22% OFFFeatured

Lotion, Skin Care

Vaseline Hijab Bright Omega Night Renew Nourishing Serum 3X Omega-3+ Collagen 180ml

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Highlights:

Vaseline Hijab Bright Omega Night Renew Nourishing Serum 3X Omega-3+ Collagen 180ml

Vaseline Hijab Bright Nourishing Body Serum Omega Night Renew Relaxing Perfume Hyaluron Collagen 180ml
Brightening Body Serum with 10x Niacinamide – skin becomes brighter and more radiant. Moisturizing Serum that nourishes skin and makes it feel supple with 3x Omega-3 fatty acids and Marine Collagen.
1. 3% Super Niacinamde Complex Serum: untuk 10x kekuatan mencerahkan dan 10x perlindungan kulit glowing
2. 4D Hyaluronic Acid: 1000x kekuatan menghidrasi kulit hingga ke lapisan terdalam epidermis
3. 3x Omega-3 Fatty Acids: memperbaiki tekstur kulit agar lebih halus
4. Hydrolized Marine Collagen: kulit lebih lembap dan terasa lebih kenyal

35 AED

8% OFFFeatured

Neutrogena Visibly Clear Pink Grapefruit Facial Wash 200ml

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Highlights:

Neutrogena Visibly Clear Pink Grapefruit Facial Wash 200ml

Neutrogena Fresh & Purifying Face Wash is an invigorating, oil-free daily wash that contains natural exfoliants to give you clean, fresher skin.

With Pink Grapefruit and Vitamin C, Neutrogena Refreshing and Purifying Face Wash cleanses and purifies skin to help prevent blemishes without over-drying your skin, revealing healthy-looking, clear skin.

60 AED

13% OFFFeatured

Reborn Hair shampoo with Green Apple Extracts 5ltr

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Highlights:

Reborn Hair shampoo with Green Apple Extracts 5ltr

REBORN BEAUTY Hair shampoo offers the perfect treatment for your unique hair. Professional shampoo works to cleanse, strengthen and give healthy shine to all hair types. Treat yourself to moisturizing shampoo and more salon hair products that give you healthier, beautiful hair. Green apple extract contains natural elements that make hair soft and without tangles. And away from the vital mechanism that he deprives due to the natural factors, it helps the hair naturally and by using it frequently, so getting any hairdo is easy.

65 AED

10% OFFFeatured

AXIS-Y Mugwort Pore Clarifying Wash Off Pack

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Highlights:

AXIS-Y Mugwort Pore Clarifying Wash Off Pack

With a base of 61% Mugwort extract, this wash off pack clears the pores of impurities, soothes inflamed and irritated skin, and gently exfoliates dead skin to reveal a bright and healthy complexion.
– Unclogs pores and improves appearance of pores
– Calms inflammation and irritation
– Exfoliates the skin with Adzuki Bean granules

130 AED

25% OFFFeatured

Bar Soap, Serums, Skin Care

Dhin Dhin Avocado Exfoliating Lightening Soap 125gm

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Highlights:

Dhin Dhin Avocado Exfoliating Lightening Soap 125gm

Dhin Soap avocado made with natural ingredients and is effective in reducing the appearance of blemishes. It’s gentle, non-greasy, and absorbs quickly. Use it regularly to see a noticeable improvement in your skin’s appearance and boost your confidence!

15 AED

10% OFFFeatured

ActiveX Lavender Relaxing and Calming Massage Lotion 1000ml

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ActiveX Lavender Relaxing and Calming Massage Lotion 1000ml

Unwind and relax with ActiveX Massage Lotion 1000 Ml – Lavender. This soothing lotion is infused with the calming properties of lavender, creating a truly tranquil massage experience. The lightweight formula glides effortlessly on your skin, providing deep hydration and leaving it feeling silky smooth and relaxed. Let the soothing aroma of lavender envelop your senses as you enjoy a rejuvenating massage. Experience pure relaxation with ActiveX Massage Lotion – Lavender.

45 AED

11% OFFFeatured

Curly & Wavy hair, Hair Care, Kids & Baby Care

Aussie Miracle Curls Hair Mousse 170gm

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Aussie Miracle Curls Hair Mousse 170gm

CURL, YOU GOT THIS. Whip your coils into shape with Aussie Miracle Curls Mousse. Infused with coconut and jojoba oil, this silicone-free mousse is created just for the curly-haired who need some frizz control, along with an added boost of volume and curl-definition. Simply pump into your palm, rub hands together and scrunch through wet hair. Focus on the roots for even more lift. Air dry or blow dry with a diffuser and let the good times curl!

85 AED

6% OFFFeatured

Conditioner, Hair Care

The Doux That’s Deep 5-Minute Deep Conditioner 236ml

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Highlights:

The Doux That’s Deep 5-Minute Deep Conditioner 236ml

WHAT IT DOUX?

Quick & easy deep conditioning in 5 minutes?! THAT’S DEEP’s rapid conditioning formula awakens your scalp and activates natural moisture. Working below the surface to boost strength, bounce, and smoothness. Frizz and dryness? Consider them handled.

WHAT?S GOOD?

Honey: Soothes + softens

Tea Tree Oil*: Prevents breakage and snapping

Peppermint Oil*: For reducing that frizz

Cruelty & Paraben Free

DOUX YOU:

Apply to clean wet hair, and detangle in sections.

Allow to penetrate for 5 minutes or less.

Rinse thoroughly.

*Product contains mint extracts. We recommend performing a patch test prior to use if you have previously experienced sensitivity to peppermint or tea tree oil. Avoid contact with eyes. If irritation occurs, rinse thoroughly and discontinue use.

85 AED

25% OFFFeatured

Bar Soap, Shampoo, Skin Care

Shea Moisture Raw Shea Butter Bar Soap with Frankincense & Myrrh 227gm

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Highlights:

Shea Moisture Raw Shea Butter Bar Soap with Frankincense & Myrrh 227gm

This sulfate-free bar soap, blended with Raw Shea Butter, Frankincense & Myrrh, gently cleanses so skin feels hydrated and revitalized.

Our Story: SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations in Sierra Leone in 1912. We honor her vision by continuing to formulate with Raw Shea Butter handcrafted by women in Africa. With every purchase you show support of our mission to reinvest back in our communities.

Suggested use

Lather in hands or on a washcloth and wash entire body.

45 AED

6% OFFFeatured

Conditioner, Hair Care, Shampoo

The Doux One Love Cowash 453gm

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Highlights:

The Doux One Love Cowash 453gm

WHAT IT DOUX?

ONE LOVE gives you that clean, conditioned life without the waxy drama. Perfect for quick wash n’ gos between wash days or as your pre-poo partner in crime. Whether you’re going straight or keeping it curly, it detangles and rinses clean. No love lost, just gains.

WHAT?S GOOD?

Jojoba: Cuss-free Detangling

Grapeseed oil: Stands-up to heat

Aloe: Moisturizes + Hydrates

Cruelty & Paraben Free

DOUX YOU:

Apply to wet hair. Work it through as you would regular shampoo

Rinse

Style as usual. Doux you!

85 AED