Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Mask, Skin Care

DR.MEINAIER Luxury 24K Gold Jelly Peel Off Jelly Mask 650gm

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DR.MEINAIER Luxury 24K Gold Jelly Peel Off Jelly Mask 650gm

Jelly masks are made mainly with refined alginate. They contain more alginate than regular rubber masks. So Jellymask texture is like jelly, which provides full hydration and a natural cooling effect all at once.
Hydro jelly mask trans from a gel-like mixture to a thick, rubber like mask that seals in moisture and infuses nourishing ingredients deeper into the skin.
Face mask covers your whole face without neglecting any small part of your skin such as under eye area and lips which makes it effective and reliable for you.
We have created moisturizing jelly face mask for all skin types, especially mature and aging skin, for women and men of any age who want to improve their skin appearance and achieve happier and healthier looking skin.

65 AED

Beneks Fashion Fair Cleartone Fast Action Skin Gel 30g

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Cleartone Fast Action Skin Gel is a unique blend that’s ideal for clearing dark skin around the underarm, armpit region. It is also effective against other skin condition such as eczema, rashes, allergies and skin inflammation cause by death skin cells. Cleartone helps removes death skin cell, pimples and lessen stretch marks. It also makes the skin lighter, radiant, soft, flawless and satin-smooth.

25 AED

20% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Malika Whitening Beauty Cream

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Malika Whitening Beauty Cream

Age gracefully with Malika. Malika Beauty Cream is a premium anti aging face cream and face moisturizer for aging skin formulated to smooth fine lines, restore firmness, and deeply hydrate — delivering a visibly youthful, radiant complexion with every use. The ultimate face cream for women and mens anti aging face cream for any skin type.

Smooths Wrinkles & Firms Skin: Powered by Retinol and Collagen — this wrinkle cream for women and wrinkle cream for face deep wrinkles targets fine lines, forehead creases, and sagging skin. As a dedicated forehead wrinkles treatment, it stimulates collagen production and improves skin elasticity for a noticeably firmer, plumper appearance.

Collagen + Hyaluronic Acid Formula: This collagen cream for face and hyaluronic acid cream works synergistically — Collagen firms and rebuilds skin structure while Hyaluronic Acid locks in deep moisture for all-day hydration. A true collagen moisturizer for face that visibly plumps and smooths with consistent use.

Brightening & Even Tone: Enriched with Vitamin C and Niacinamide — this face cream anti aging also targets uneven tone, dullness, and pigmentation. Works as an anti aging moisturizer and brightening treatment in one formula, leaving skin radiant and smooth.

How to Use: Apply to clean face and neck morning and night as your daily moisturizer face cream. In the morning, follow with SPF. Use as a night cream for women anti aging before bed for overnight repair and nourishment. Suitable as a complete anti-wrinkle skin care and facial moisturizer for women routine.

20 AED

14% OFFFeatured

Reborn Soothing Facial Toner With Milk & Rose 500ml

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Reborn Soothing Facial Toner With Milk & Rose 500ml

30 AED

25% OFFFeatured

Mena Pineapple Soap with Natural Scrub 100gm

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Mena Pineapple Soap with Natural Scrub 100gm

Premium nature-picked soap and dazzling watches fake rolex pearlmaster scrub. Purely delicate bubbles help cleansing more deeply. Pineapples extract enhances skin peeling even more gently. AHA and Natural honey are added to enrich moisturizer. Plus luffa sponge embedded into make the soap more effective. Shine your new beautiful replica rolex lady-datejust watches healthy skin radiantly.

15 AED

14% OFFFeatured

Gold Skin Clarifying Oil with Snail Slime 70ml

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Gold Skin Clarifying Oil with Snail Slime 70ml

GOLD SKIN oil moisturizes your skin and brightens it gradually. Enriched with snail slime, it intensely nourishes the skin, effectively fights stains and the effects of aging and restores suppleness to the epidermis.

Result: your skin regains firmness, softness and radiance.

Product benefits

Moisturizes the skin
Helps unify the skin tone
Fights effectively the spots of the epidermis
Restores suppleness and radiance to the epidermis

How to use

Pour a few drops into the palm of your hands, rub and massage your skin.

NB: Rinse hands thoroughly after use. In case of contact with eyes, rinse immediately.

30 AED

15% OFFFeatured

Primers, Serums, Skin Care

The Ordinary Matrixyl 10% + HA High Strength Peptide Formulation 30ml

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The Ordinary Matrixyl 10% + HA High Strength Peptide Formulation 30ml

The Ordinary’s Matrixyl 10% + HA High Strength Peptide Formulation is a high performance solution that works to visibly combat signs of ageing.0

Combining two generations of Matrixyl (Matrixyl 3000 and Matrixyl Synthe’6), the solution utilises a specialised Hyaluronic Acid delivery system to effectively reduce the appearance of both old and new wrinkles.

55 AED

17% OFFFeatured

Washami Argan Moisturizing Face & Body Cream 380ml

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Washami Argan Moisturizing Face & Body Cream 380ml

The Argan Moisturizing Face & Body Cream is the perfect solution for deeply nourishing and hydrating your skin. Infused with 100% natural Argan Oil, this luxurious cream provides long-lasting moisture to both your face and body. It works effectively to rejuvenate dry skin, leaving it soft, smooth, and glowing.

With its rich, hydrating formula, this cream helps maintain skin’s moisture balance while offering essential nutrients that promote healthy, vibrant skin. Whether you have dry, sensitive, or normal skin, this nourishing cream will provide the hydration your skin craves without harsh chemicals. Experience the ultimate in skincare with this all-natural moisturizer, designed for both face and body.

Highlights

Deep Nourishment: Rich in Argan Oil, this moisturizing cream nourishes and rejuvenates both face and body.
Hydrating Formula: Provides intense hydration, keeping your skin soft, smooth, and moisturized all day long.
100% Natural Ingredients: Made with 100% natural moisturizers, free from harmful chemicals and artificial additives.
Suitable for All Skin Types: Perfect for dry, sensitive, and normal skin, offering a gentle and effective moisturizing solution.
Multi-Use: Can be used for both face and body, making it a versatile addition to your skincare routine.

25 AED

17% OFFFeatured

Jergens Original Scent Dry Skin Moisturizer with Cherry Almond Essence 400ml

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Jergens Original Scent Dry Skin Moisturizer with Cherry Almond Essence 400ml

Jergens Original Scent Moisturizer helps you reveal deeply luminous, visibly softer skin. This unique formula contains an illuminating HYDRALUCENCE blend, as well as nourishing hydrators and our classic Cherry Almond Essence. Provides dry skin with long lasting moisture rich hydration for visibly softer skin. Jergens Moisturizers restore your skin’s deep luminosity to reveal skin that’s never looked so beautiful.

25 AED

22% OFFFeatured

Sunshine Naturals Sunshine Naturals Vitamin E Facial Wash 150ml

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Sunshine Naturals Sunshine Naturals Vitamin E Facial Wash 150ml

Sunshine Naturals Vitamin E Facial Wash is a gentle yet effective cleanser that helps deeply cleanse the skin while maintaining natural hydration. It contains vitamin E, known for its antioxidant properties, which protects the skin from free radicals and harmful environmental factors, helping to delay the signs of premature aging.

Benefits and Features:

Contains the antioxidant vitamin E that protects the skin from harmful factors.

Deeply cleanses the skin and removes impurities and excess oils without causing dryness.

Moisturizes the skin and maintains its natural balance, making it suitable for daily use.

Gives the skin a natural radiance and glow thanks to its nutrient-rich formula.

It helps to even out skin tone and reduces the appearance of dark spots, thanks to the effects of vitamin E.

Improves skin texture, making it softer and more elastic.

How to use:

Wet your face with lukewarm water.

Apply an appropriate amount of the wash to the palm of your hand, then gently massage it onto the skin in circular motions.

Rinse your face thoroughly with lukewarm water and pat dry with a soft towel.

35 AED

PRODUCTS ON SALES

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5% OFFFeatured

Creams, Skin Care, Tubes

LightenUp With Milk Protein Brightening Cream (Tube) 50gm

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LightenUp With Milk Protein Brightening Cream (Tube) 50g

Introducing our LightenUp With Milk Protein Brightening Cream, a nourishing and hydrating formula that not only deeply moisturizes your skin but also works to brighten dark spots, even out skin tone, and enhance clarity and radiance. Experience the soothing and brightening benefits of this cream.

Directions: Simply apply a thin layer of the hydrating Milk Protein Brightening Cream twice daily to clean, dry skin. For maximum effectiveness in preventing further pigmentation, we recommend following up with a sunscreen of SPF 30 or higher during and after the brightening treatment. Remember to limit your sun exposure for optimal results.

Warning: For external use only. If you are pregnant or nursing, it is advisable to avoid using this product. Take care to avoid direct contact with your eyes. Keep the cream out of reach of children and store it in a cool, dry place.

105 AED

22% OFFFeatured

Vaseline Hijab Bright Omega Night Renew Nourishing Serum 3X Omega-3+ Collagen 180ml

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Vaseline Hijab Bright Omega Night Renew Nourishing Serum 3X Omega-3+ Collagen 180ml

Vaseline Hijab Bright Nourishing Body Serum Omega Night Renew Relaxing Perfume Hyaluron Collagen 180ml
Brightening Body Serum with 10x Niacinamide – skin becomes brighter and more radiant. Moisturizing Serum that nourishes skin and makes it feel supple with 3x Omega-3 fatty acids and Marine Collagen.
1. 3% Super Niacinamde Complex Serum: untuk 10x kekuatan mencerahkan dan 10x perlindungan kulit glowing
2. 4D Hyaluronic Acid: 1000x kekuatan menghidrasi kulit hingga ke lapisan terdalam epidermis
3. 3x Omega-3 Fatty Acids: memperbaiki tekstur kulit agar lebih halus
4. Hydrolized Marine Collagen: kulit lebih lembap dan terasa lebih kenyal

35 AED

11% OFFFeatured

Creams, Lotion, Serums, Skin Care

Advanced Clinicals Collagen Skin Rescue Lotion (No Added Fragrance) 454ml

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Advanced Clinicals Collagen Skin Rescue Lotion (No Added Fragrance) 454ml

As you age, your skin produces less and less collagen. What does that mean for your skin? It loses that plumpness you once had when you were a teenager. Skin starts to naturally thin out and as a result, you notice a few more fine lines and wrinkles. We’re here to help combat the natural aging process with Collagen Skin Rescue Lotion. Formulated with Green Tea, Aloe Vera, Chamomile, and Pure Collagen, this is a favorite body, face, all-over moisturizer to truly reinvigorate the skin. After consistent use, you will notice softer and plumper skin. Don’t let your skin suffer anymore, rescue and breathe healthy ingredients back into your pores. Made to last and easy to use.

85 AED

17% OFFFeatured

Skin Doctor Face & Body Scrub With Turmeric 1000ml

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Skin Doctor Face & Body Scrub With Turmeric 1000ml

Exfoliates, smoothens and moisturizes the skin.

Skin Doctor Face & Body Scrub with Turmeric Extract exfoliates the skin gently for smooth skin. It improves and moisturizes your skin naturally, removing dead skin cells and removing impurities and dirt to replace them with fresh, clean skin.

How to use:

Apply scrub with hands. Gently massage in circular motion

with an adequate amount of scrub then rinse.

50 AED

10% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Lamia Beauty & Youthful Cream Pack of 6

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Lamia Beauty & Youthful Cream Pack of 6

Lamia Beauty Cream is a versatile skincare solution that combines four essential benefits in one product. This innovative formula moisturizes deeply, evens skin tone, reduces fine lines, and enhances radiance. Experience a luxurious blend of ingredients that nourish and rejuvenate for a radiant, youthful complexion. Beauty simplified in one powerful cream.

90 AED

20% OFFFeatured

Reborn Apricot Deep Exfoliating Scrub 500ml

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Reborn Apricot Deep Exfoliating Scrub 500ml

Reborn Beauty Apricot Scrub is products that include Blemish Control and Timeless Skin scrubs, as well as smoothing the Face. Use this scrub for bright, clear skin every day.

40 AED

10% OFFFeatured

Hair Care, Hair Colour

ActiveX Easy Shaving Gel 2000ml

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ActiveX Easy Shaving Gel 2000ml

ActiveX Easy Shave specially formulated to provide shaving precision for Sensitive skin.
Shaving gel leaves a protective layer on the skin, allowing the razor to glide easily over the face for refreshing shave.

Highlights

ActiveX Easy Shave specially formulated to provide shaving precision for Sensitive skin.
Shaving gel leaves a protective layer on the skin, allowing the razor to glide easily over the face for refreshing shave.

45 AED

11% OFFFeatured

Creams, Lotion, Serums, Skin Care

Advanced Clinicals Hyaluronic Acid Anti-Aging Body Cream 454ml

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Advanced Clinicals Hyaluronic Acid Anti-Aging Body Cream 454ml

Advanced Clinicals Hyaluronic Acid Instant Skin Hydrator is formulated to restore volume to sagging skin while locking in moisture for a younger looking appearance. Hyaluronic Acid is a humectant, which is a fancy word for an ingredient that helps lock in moisture. With that said, our hydrating cream attracts 1,000 times its weight in moisture! Enhanced with Borage Oil, Squalene , and Vitamin E, these beneficial ingredients contain restorative properties that truly transform your complexion. Increase the water retention in your skin to reduce the appearance of wrinkles and fine lines for a flawless complexion.

85 AED

13% OFFFeatured

Pretty Cowry Snails Serum 40ml

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Pretty Cowry Snails Serum 40ml

Snail Serum provides moisture and glow to dry, grey and dull skin. It significantly increases skin elasticity and has a healing effect on impurities, scars and wrinkled skin. Furthermore, it leaves your skin smooth and supple. The Snail Serum can immediately enrich the skin with moisture, without leaving it greasy. This serum can reduce wrinkles and increase skin elasticity, and accelerate skin regeneration and repair damaged skin.

35 AED

11% OFFFeatured

PR+ Paris Merveille Intense Carrot Purifying Toner for Black and Mixed-Race Skin 500ml

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PR+ Paris Merveille Intense Carrot Purifying Toner for Black and Mixed-Race Skin 500ml

Radiant Carrot Brightening Toner – not to be confused with a creamy body lotion

Reveal your glow. Naturally.

This brightening toner purifies the skin, evens out tone, and boosts your natural glow.

Infused with carrot, licorice, and mulberry leaf, it’s rich in antioxidants and skin-loving vitamins.

✨ Fades dark spots

✨ Refines and refreshes the skin

✨ Preps your face for creams and treatments

A must-have step in your skincare routine.

Black and mixed-race skin: the step that purifies, refines and preps your skin

A simple cleanse isn’t always enough: impurities remain, the texture lacks clarity, and the skin takes in the following treatments less well. That’s where the toner comes in.

The toner is the most often forgotten step of a routine, even though it changes a lot about how the skin absorbs everything that follows.

The PR+ Merveille Intense Carrot Toner was designed for this precise step.

A toner formulated for black and mixed-race skin: how it works

Gentle purification: removes the last impurities and limescale traces after cleansing.
Skin prep: optimises the absorption of the treatments that follow.
Instant freshness: a clean, comfortable feel, without drying out the skin.

Active ingredients for hyperpigmentation in black and mixed-race skin

Liquorice and carrot: the radiance synergy that preps the complexion from this very step.
Aspergillus ferment: stimulates cellular renewal from the skin-prep stage.
Witch hazel: purifies and refines skin texture.
White mulberry: regulates excess melanin production behind an uneven tone.

Why this toner is different from standard skincare

A light lotion, never drying, unlike strong alcohol-based toners
A step that boosts the effectiveness of the rest of your routine
A quick gesture with a cotton pad, morning and evening
A formula adapted to black, dark and mixed-race skin

How to add this toner to your black or mixed-race skin routine

As a daily treatment: apply with a cotton pad onto the face, right after cleansing, morning and evening, before your serum.

Expert tip: don’t skip this step on busy days: it takes 10 seconds and conditions the effectiveness of everything else.

445 AED

GIFT SET

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25% OFFFeatured

Creams, Skin Care

Yoko Whitening Cream Aloe Vera Extract 4gm

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Yoko Whitening Cream Aloe Vera Extract 4gm

Pearl cream for skin care Protect your skin from sunlight. The skin therefore looks more radiant. Along with aloe vera extract. Helps nourish and moisturize the skin. Can be used as a base before applying makeup.

How to use

Apply the cream all over your face and neck regularly every morning and evening..

15 AED

10% OFFFeatured

OGX Thick & Full+ Biotin & Collagen Shampoo 385ml

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OGX Thick & Full+ Biotin & Collagen Shampoo 385ml

Experience the power of biotin and collagen with Ogx Thick & Full Biotin + Biotin & Collagen Shampoo. This formula is designed to help thicken and add volume to your hair, leaving it looking fuller and healthier. With regular use, this shampoo can help strengthen your hair strands and promote a healthier scalp. The biotin and collagen work together to nourish and fortify your hair, giving you the confidence to flaunt your thick and full locks. Say goodbye to thin, lifeless hair and hello to luscious, voluminous strands with Ogx Thick & Full Biotin + Biotin & Collagen Shampoo. Give your hair the boost it needs to look and feel its best with this powerful formula.

45 AED

10% OFFFeatured

Fruit of the Wokali Nourishing Body Scrub with Avocado Extract and Sweet Cream 600gm

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Fruit of the Wokali Nourishing Body Scrub with Avocado Extract and Sweet Cream 600gm

Fruit of the Wokali – Avocado Natural Sherbet Scrub (Avocado and Sweet Cream Body Scrub)

Product type: Nourishing body scrub / Polishing and natural shine treatment

Key ingredients:

Avocado Extract: A rich source of essential fatty acids and vitamins that deeply nourish and restore the skin’s lipid barrier.
Natural Sugar: Acts as a medium-gentle physical exfoliating agent that polishes away dead skin without causing micro-lesions.
Vitamin C and Strawberry Hydration: Provides brightening and antioxidant properties that revitalize skin tone and add “juicy” hydration.
Sweet Cream: Provides a “sorbet” texture that facilitates gliding and leaves a silky finish.

Main benefits:

Reveals Radiant Skin: Effectively removes dry, dull skin cells, allowing new, luminous skin to emerge.
Hydration Balance: Unlike other exfoliants, this one nourishes while cleansing, preventing the skin from feeling tight after use.
Boost to Circulation: The mechanical action of sugar crystals helps to stimulate superficial blood flow, promoting cell regeneration.
Soft and Smooth Skin: Transforms rough areas (such as elbows, knees and heels) into velvety surfaces instantly.
Antioxidant and Illuminating Action: Thanks to Vitamin C and fruit extracts, it helps to combat the tired appearance of the skin, restoring its youthful glow.

45 AED

7% OFFFeatured

Yong Chin Shower Salt Scrub with Vitamin C 700gm

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Yong Chin Shower Salt Scrub with Vitamin C 700gm

Removes old skin cells for a soft and smooth skin.

Yong Chin Shower Salt Scrub with Vitamin C helps remove old skin cells and replenish with new cells. This special formulation also adjusts the skin tone to be even, reduces blemish and dark spots and renews skin regenerating process for natural whitening effect.
It offers a delicate texture that is a combination of natural salt, Vitamin C and fruit extracts that makes the skin glow and offers a healthy, smooth and moisturized finish.

How to use:

Apply salt scrub on your palm during the shower, gently massage on face and body. Wash off with plain water.

65 AED

11% OFFFeatured

Gift Sets, Scrubs, Skin Care, Tonners

Lady Diana Herbal Collection Aloe Vera Scrub with Vitamin E & B5 500ml

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Lady Diana Herbal Collection Aloe Vera Scrub with Vitamin E & B5 500ml

Aloe Vera extracts natural ingredients that give skin gentle care, refreshing and moisturizing, and make skin smooth, and luminous. Buy Wholesale Lady Diana Aloe Vera Vitamin E & B5 Scrub and get the glow to your skin.

40 AED

17% OFFFeatured

Renew Placenta Beauty Cream 15g

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Renew Placenta Beauty Cream 15g

Renew Placenta Beauty Cream Made from imported fruit and flower extracts with double acting anti-aging, skin whitening properties, anti-irritant booster and anti-ozone activity. Best for wrinkles, freckles, white and blackheads, sun-damaged dark spot

25 AED

13% OFFFeatured

Bioskin Lightening Body Cream 300ml

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Bioskin Lightening Body Cream 300ml

BIOSKIN cream moisturizes your skin and lightens it gradually. Enrched with pomegranate extracts, it deepens its protective action thanks to the antioxidant properties of the pomegranate. Your skin regains firmness, softness and radiance.

Product benefits

The skin regains firmness, softness and radiance.
The lines are smoothed.
The complexion is clarified and radiant.

How to use

Apply the BIOSKIN® cream after the shower, morning and evening on a dry skin and to make it penetrate by massaging gently with small circular movements.

35 AED

11% OFFFeatured

Hair Care, Hair Colour, Hair Cream

Bolony Hair Color Cream 8.111 Light Olive Ash Blond 100ml

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Bolony Hair Color Cream 8.111 Light Olive Ash Blond 100ml

Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED

20% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Omni Gold Anti-Marks Cream Extra Brightening Cream 30gm

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Omni Gold Anti-Marks Cream Extra Brightening Cream 30gm

Achieve visibly clearer, brighter, and healthier skin with White Gold Anti-Marks Cream.
Specially formulated for all skin types, this cream helps reduce the appearance of dark spots, marks, freckles, and uneven skin tone.
With its extra whitening action, it promotes a fresh, radiant glow while nourishing your skin for a smooth, even texture.

Key Benefits:

Anti-Marks Formula: Targets and helps fade stubborn marks, freckles, and pigmentation.
Extra Whitening: Brightens skin tone for a fairer, more luminous look.
Nourishing Care: Leaves skin soft, smooth, and moisturized.
Suitable for All Skin Types: Gentle yet effective formulation for daily use.

How to Use:
Apply a small amount to cleansed skin twice daily (morning and night).
Massage gently until fully absorbed. For best results, use regularly.

20 AED

15% OFFFeatured

Hair Care, Hair Scalp Treatment

Shea Moisture Aloe Butter Scalp Moisture Cream 118 ml

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Shea Moisture Aloe Butter Scalp Moisture Cream 118ml

Visibly healthier hair and a happy scalp start with a boost of hydration! This system hydrates scalp while leaving hair 8X more moisturized.* Infused with Aloe Butter, Vitamin B3 & Antioxidants, this cream instantly hydrates to relieve dry scalp.

55 AED