Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Face Wash, Shampoo, Skin Care

Skin Doctor Argan Hydrating Face Wash 125ml

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Skin Doctor Argan Hydrating Face Wash 125ml

Vegan formula, firms and moisturizes for softer, smoother looking skin and diminishes the appearance of dark spots.

Skin Doctor Argan Hydrating Face Wash deep cleanses the pores and maintains skin’s natural oil balance. The components of argan oil have depigmenting effects that can help reduce hyperpigmentation and helps to brighten and nourish the skin.
Firms and moisturizes for softer, smoother looking skin and diminishes the appearance of dark spots.

How to use:

Get an ample amount of face wash, gently massage in circular motion on face and neck. Then rinse thoroughly with the water.

40 AED

13% OFFFeatured

Skin Doctor Cucumber Face & Body Scrub 500ml

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Skin Doctor Cucumber Face & Body Scrub 500ml

For smoother and fresher skin with cool moisturizing effect.

Skin Doctor Cucumber Face & Body Scrub cleans your skin effectively by removal of dead skin cells and leaves skin healthy with a fresh glow. Our unique formula uses natural cucumber to quickly and gently remove dirt and impurities from your skin, leaving it bright, smooth, clear and blemish free.

How to use:

Scoop some of the scrub on to your hands and massage it over your wet face and body using gently circular motions. For extra smooth skin, let the scrub sit on your skin for a couple of minutes. Rinse off the scrub and gently pat your skin dry. Do not rub, as rubbing your skin after exfoliation will irritate it.

35 AED

6% OFFFeatured

Makari Naturalle Intense Extreme Glow Rejuvenating Face Serum 50ml

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Makari Naturalle Intense Extreme Glow Rejuvenating Face Serum 50ml

You’re one step closer to younger, smoother skin with our Glow Rejuvenating Face Serum.The best-kept secret of our loyal customers, this shea butter rich serum blurs lines and wrinkles, boosts skin?s elasticity, and diminishes dark spots and hyperpigmentation.

Recommended for dry to normal skin types
-Apply a thin layer 2x daily, morning and night, all over on a freshly cleansed face.
-Can also be used to spot treat dark spots, blemishes and age spots on face or body.

85 AED

3% OFFFeatured

LightenUp With Milk Protein Lightening Lotion 400ml

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LightenUp With Milk Protein Lightening Lotion 400ml

Introducing our LightenUp With Milk Protein Lightening Lotion, specially formulated to fade dark discolored areas and even out skin tone with the power of the Brightening Arbutin Complex. This gentle lotion also features non-irritating Lactic Acid to softly soften the skin, revealing a luminous glow. Nourishing Glycerin properties provide hydration, leaving the skin soft, supple, and well-hydrated.

Directions: After cleansing your skin, apply a thin layer of LightenUp with Milk Protein Brightening Body Lotion to dark spots on dry skin twice a day. Avoid the eye area. For added protection, follow up with a minimum SPF 30 sun protection daily during and after treatment to prevent further skin discoloration.

Warnings: For external use only. Keep out of reach of children. If you are pregnant or nursing, please consult a physician before using this product.

175 AED

10% OFFFeatured

Shower Gel, Skin Care

Insta White Egg Yolk & Vitamin C Clarifying Shower Gel 500ml

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Insta White Egg Yolk & Vitamin C Clarifying Bar Soap 190gm

INSTAWHITE soap, with egg yolk, an excellent active ingredient rich in essential nutrients, is a clarifying treatment that effectively combats dark spots, blackheads, and blemishes. This soap is extremely beneficial for the skin, deeply nourishing it and leaving the complexion visibly brighter.

45 AED

10% OFFFeatured

Clere Nourishing Body Lotion with Cocoa Butter 400ml

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Clere Nourishing Body Lotion with Cocoa Butter 400ml

Clere Nourishing Body Lotion with Cocoa Butter
Nourishing formula for radiant skin

Clere moisturizing body lotion is characterized by its luxurious formula that combines natural oils and moisturizing glycerin.

Its unique formula effectively helps to moisturize the skin intensively and deeply.

Enriched with moisturizing glycerin and nourishing multivitamin serum for glowing skin.

Available in four refreshing fragrances.
Enriched with nourishing cocoa butter.
Nourishing formula for the skin.
Improves skin elasticity.
Softens skin texture.
Gives you a unique aromatic experience.
Moisturizes for up to 48 hours.

45 AED

25% OFFFeatured

Bar Soap, Skin Care, Spot Corrector

Chandni Skin Whitening Soap White 100gm

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Chandni Skin Whitening Soap White 100gm

Helps to removes acne, wrinkles, pimples, dark spots and dark circles. Cleanses skin and helps eliminates pimples, skin pigmentation, white heads and black heads. Gives instant freshness and relaxation.

Highlights

Helps to removes acne, wrinkles, pimples, dark spots and dark circles.
Cleanses skin and helps eliminates pimples, skin pigmentation, white heads and black heads.
Gives instant freshness and relaxation.

This is a regular facial and body cleansing bar formulated to help with acne, oil, and dark spots.

Wet your skin: Splash your face or body with lukewarm water.
Work into a lather: Rub the soap between your hands or apply it directly to your skin to create a rich lather.
Massage: Gently massage the foam into your skin using circular motions to cleanse dirt and excess oil.
Rinse: Rinse completely with clean water.
Frequency: Use it twice daily (morning and night) as part of your regular cleansing routine, and follow up with a moisturizer or cream if needed.

15 AED

20% OFFFeatured

Creams, Skin Care, Tubes

QEI+ Paris QEI+ Privilege with Caviar Extract Eextreme Lightening Cream 50gm

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QEI+ Paris QEI+ Privilege with Caviar Extract Eextreme Lightening Cream 50gm

QEI+ has elaborated a toning cream to fight against skin incidents and correct the complexion imperfections.
Rich of the best toning plants and the sea benefits power, this cream will give a real clarity and a deep moisturisation to your skin and soft to the touch. USE: In the evening, after perfectly cleansing your skin with the QEI+ soap, apply the cream on the dark areas with gently massages for a good penetration.

120 AED

13% OFFFeatured

Pretty Cowry Face Whitening Donkey Oil 75ml

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Pretty Cowry Face Whitening Donkey Oil 75ml

35 AED

17% OFFFeatured

Creams, Tubes, Skin Care

La Bamakoise Tamarind Cream Tube 50gm

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La Bamakoise Tamarind Cream Tube 50gm

Enriched with Tamarind extract, salicylic acid and Shea butter, La Bamakoise lightening cream eliminates dead cells, stimulates cell renewal, smoothes the skin and regulates melanin production. Suitable for normal, combination, oily and blemish-prone skin. Results in 1 week !!! The complexion is brightened and unified.

25 AED

PRODUCTS ON SALES

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22% OFFFeatured

Hair Care, Relaxer

African Pride Olive Miracle Deep Conditioning No Lye Relaxer 8 Touch-Up Regular

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Africa Pride Miracle Coconut Milk And Honey Hydrate & Shine Leave In Conditioner 237ml

African Pride Moisture Miracle Coconut Milk And Honey Hydrate & Shine Leave- In Conditioner

African Pride Moisture Miracle Coconut Milk & Honey Leave–In Conditioner is a lightweight blend of hydrating Coconut Milk & African Honey that replenishes moisture, adds shine and softens; leaving your hair manageable, defined, & beautiful.

35 AED

25% OFFFeatured

Alattar Virginity Soap with Chamomile Flower 100gm

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Alattar Virginity Soap with Chamomile Flower 100gm

Are you seeking superior and gentle care for your most delicate area? 🌼 Discover the secret to natural freshness and pinkening with Al-Attar Virginity Soap! . This unique soap, 100% natural and enriched with pure “Deer Blood” (natural pigment/extract) and soothing chamomile flower extract, is specifically designed to give you a feeling of absolute freshness and cleanliness while restoring the natural pink tone of the sensitive area. Say goodbye to dullness and irritation, and enjoy soft, pure, and pinkened skin that boosts your self-confidence and attractiveness. Make Al-Attar Virginity Soap with Chamomile a part of your daily routine for superior care and serene natural beauty!

Benefits and Features:

Specifically designed to provide gentle and effective care for the sensitive area without causing irritation.

Contributes to pinkening the sensitive area, giving it a natural rosy hue that enhances its appeal and freshness.

Deeply and effectively cleanses the area, removing impurities while maintaining natural balance.

Enriched with chamomile flower extract, which provides soothing, anti-inflammatory, and calming properties for the skin.

Helps maintain soft and hydrated skin in the sensitive area, protecting it from dryness.

100% natural, making it a safe and gentle choice for daily use without harsh chemicals.

Enhances the feeling of cleanliness, freshness, comfort, and self-confidence, positively reflecting on daily routine.

How to Use:

Wet the sensitive area with warm water.

Lather Al-Attar Virginity Soap with Chamomile between your hands to create a rich foam.

Gently massage the lather onto the sensitive area with light circular motions for one minute.

Rinse the area thoroughly with lukewarm water until all soap residue is removed.

Use daily or as needed as part of your personal care routine.

Warnings:

For external use only.

Avoid contact with eyes; if contact occurs, rinse immediately with water.

Keep out of reach of children.

Store in a cool, dry place away from direct sunlight and high humidity.

15 AED

9% OFFFeatured

EOS Shea Better Fragrance Free Body Lotion 473ml

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EOS Shea Better Fragrance Free Body Lotion 473ml

The eos Shea Better Fragrance Free Body Lotion is specially formulated for those who prefer a gentle, unscented moisturizer.Enriched with shea butter and natural oils, it provides deep hydration and helps to soothe dry skin.

Safe for all skin types, including those prone to irritation or allergies.

Soothing for dry skin.
Made with 7-nourishing oils.
Free of parabens, phthalates, & gluten.
Dermatologist-recommended.
Hypoallergenic.
Made for sensitive skin.
Not tested on animals.
Vegan.

Ingredients:

Water/Eau, Glycerin, Isopropyl Palmitate, Cetyl Ethylhexanoate, Glyceryl Stearate SE, Cetyl Alcohol, Dimethicone, Butyrospermum Parkii (Shea) Butter, Butyrospermum Parkii (Shea) Oil, Petrolatum, Mineral Oil (Huile Minérale), Carbomer, Caprylyl Glycol, Hexylene Glycol, Phenoxyethanol, Palmitic Acid, Stearic Acid, Myristic Acid, Disodium EDTA, Sodium Hydroxide,Tocopheryl Acetate, Citric Acid.

150 AED

17% OFFFeatured

Oils & Moisturizer, Skin Care

Clairmen Clarifying Lightening Oil 50 ml

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Clairmen Clarifying Lightening Oil 50 ml

Clairmen Clarifying Lightening Oil 50 ml Formula for Men is rich in vitamin E and formulated with natural bleaching agents, moisturizes and corrects hyperpigmentation markings of the skin.

Hydrates and protects the skin Harmonizes the complexion, reduces pigment spots Smooth skin, even complexion Non-greasy, rapid absorption

25 AED

25% OFFFeatured

Citro Clear Soap with Lamon extract 190g

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Citro Clear Soap with Lamon extract 190g.

Citroclear · Anti-dark spot exfoliating soap with lemon extracts fast action 7 days. Anti-dark spot exfoliating soap with lemon extracts fast action 7 days.

Skin whitening accelerator the Citro clear Soap based on lemon extract

Fight against acne and oily skin problem. Citroclear clarifies skin tone and brightens.its colour while proving smoothness and healthy look.

Citro clear Soap, is a miracle working oil that is formulated from the best plants extracts that instantly clears out uneven skin tone, Stretch marks, pigmentation, anti scar, excellent on stubborn jointed areas like the knuckles, elbows, knees, ankles and feet. … It is very safe and suitable for all skin

15 AED

5% OFFFeatured

Anua Birch 70 Moisture Boosting Cream 50ml

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Anua Birch 70 Moisture Boosting Cream 50ml

Discover the transformative power of ANUA Birch 70 Moisture Boosting Cream, your ultimate solution for intense hydration and rejuvenation. Formulated with 70% birch sap, this lightweight moisturizer deeply penetrates the skin, delivering essential nutrients and locking in moisture for a dewy, radiant complexion.

95 AED

21% OFFFeatured

African Pride Olive Miracle Maximum Strength Magical Growth Sheen Spray 226gm

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African Pride Olive Miracle Heat Protectant & Shine Mist 118ml

African Pride Olive Miracle® Natural Salon Care Heat Protection & Shine Mist is a weightless formula that shields against heat, humidity and frizz. Olive and Tea Tree Oils help to leave hair nourished with a healthy-looking shine. Perfect for straight styling with blow dryers, flat irons, curl wands and other silkening tools. Great as a finisher for weightless, frizz-free shine.

55 AED

4% OFFFeatured

Difeel Batana Premium Hair Oil 75ml

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Difeel Batana Premium Hair Oil 75ml

Elevate your hair care routine with Difeel Premium Hair Oil, expertly crafted to restore vitality and shine to damaged hair.

This luxurious oil is enriched with a nourishing blend of strengthening ingredients that help repair breakage, encourage healthy hair growth, and revive lackluster strands. Lightweight yet deeply moisturizing, it smooths frizz, seals split ends, and enhances your hair’s natural radiance without weighing it down.

Perfect for all hair types in need of a restorative boost, this premium formula leaves your hair soft, strong, and beautifully resilient.

Helps restore and repair damaged, brittle hair
Promotes healthier, stronger hair growth
Revives natural shine and enhances radiance
Smooths frizz and seals split ends
Lightweight formula won’t weigh hair down
Deeply nourishes and hydrates all hair types
Made in the USA with high-quality ingredients

HOW TO USE
Hair Oil should be applied 2 times a week overnight or 1-2 hours before shampoo. Give your scalp a gentle 3-4 minute massage with the oil and use the oil for 3 to 4 months for best results.

115 AED

20% OFFFeatured

Eveline Actively Purifying Glitter Mask Cosmic Dust 10ml

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Eveline Actively Purifying Glitter Mask Cosmic Dust 10ml

A skin purifying face mask designed with an elegant sheen that will make you feel luxurious while caring for your skin.

Its unique formula contains matcha tea to detoxify and restore the skin’s balance.

It also contains activated charcoal to open, purify and reduce the appearance of pores, and Everman to control unwanted shine on the skin.

Ideal for smooth and flawless skin.

20 AED

22% OFFFeatured

African Pride Olive Miracle Deep Conditioning No Lye Relaxer 8 Touch-Up Super

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African Pride Olive Miracle Deep Conditioning No Lye Relaxer 8 Touch-Up Super

African Pride Olive Miracle Creme on Creme No Lye Relaxer Touch Up Kit is one complete touch up kit. All new African Pride Olive Miracle Creme on Creme No Lye Relaxer Touch Up Kit formula is enriched with Extra Virgin Olive Oil and Shea Butter for the ultimate in silky smooth straight hair from edges to ends. our unique StayFresh Creme-on-Creme formula makes touch ups quick, easy and mistake free

35 AED

GIFT SET

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13% OFFFeatured

Conditioner, Hair Care

Blue Magic Hair Food With Oil & Coconut Oil 340gm

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Blue Magic Hair Food With Oil & Coconut Oil 340gm

Blue magic hair food anti-breakage conditioner & dressing scientifically formulated to condition dry brittle hair

35 AED

10% OFFFeatured

Skin Doctor Luxury Care Diamond Protein Hair Mask 1000ml

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45 AED

13% OFFFeatured

Skin Doctor Aloe vera Whitening Scrub For Face & Body 500gm

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Skin Doctor Aloe vera Whitening Scrub For Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Aloe Vera which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

25% OFFFeatured

Lab White Atom Whitening Cocoa Butter Soap 160gm

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Lab White Atom Whitening Cocoa Butter Soap 160gm

This beauty bar soap is made from refined essential oils extracted from the best selected plants. It effectively removes pigment spots, dark spots and acne blemishes which will help lightening and balancing skin colour. it heals previous damaged skin cells by exfoliating whilst rejuvenating the growth of new skin leaving it fairer, fresher in better complexion

The main extract from Cocoa Butter

Cocoa butter is a natural fat extracted from cocoa beans. It is solid at room temperature and is white or cream in color.

Cocoa butter has many benefits for the skin, such as moisturizing the skin, preventing dryness, reducing wrinkles and has antioxidant properties.

Direction for use:

Use for face and body, morning and evening, on a daily basis.
Apply soap to the entire body, gently massage and enjoy the pure delight of our essential oil bath sensation.

15 AED

11% OFFFeatured

Royal Beauty Seaweed Face Mask 500ml

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Royal Beauty Seaweed Face Mask 500ml
Seaweed mud mask treatment deeply cleans and tones your face revealing fresh and revitalized skin. It cleans and tones and revitalizes and moisturizes also it enriches with vitamins and nutrients and loosens oil and impurities. This easy to use treatment will leave a brighter, fresher and younger looking skin.

40 AED

25% OFFFeatured

Piment Doux Exfoliating and Lightening Soap 230gm

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Piment Doux Exfoliating and Lightening Soap 230gm

The exfoliating and lightening soap Piment Doux is a set of whitening agent, vegetable substances and apricot powder that clean, exfoliate and clarify the skin while caring for your epidermis. Use with other products of the range for optimal result.

15 AED

14% OFFFeatured

Eskinol Lemon Facial Cleanser 225ml

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Eskinol Classic White Black Hear Eliminates Facial Deep Cleanser 225ml

Get clean and smooth skin with this bright facial cleanser.
It deeply removes dirt, excess oil, and remains makeup.
It is specially formulated to remove blackheads to make the skin radiant.
It avoids pimples and other skin problems from coming back.

It leaves your skin clean, bright, and healthy.

How to use:

Moisten a piece of cotton and apply it to the face and neck.
Repeat until no trace of dirt is seen on the cotton.
Use anytime and anywhere for truly clean skin.

30 AED

14% OFFFeatured

Silky Cool Moroccan Soap With Leefa 300gm

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Silky Cool Moroccan Soap With Leefa 300gm

Moroccan Bath Soap with Olive oil is renowned for its exfoliating and skin softening qualities, Exfoliation is the act of removing dead skin cells from the surface of the skin, Some common problems which can be solved by regular exfoliation are uneven skin texture, discoloration, dullness, and acne.

30 AED

10% OFFFeatured

Noor Gold Aloe Vera Lightening & Moisturizing Lotion 400ml

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Noor Gold Aloe Vera Lightening & Moisturizing Lotion 400ml

Lotion is formulated with Aloe Vera to help soothe, hydrate, and restore the skin’s natural healthy glow. It supports skin softening and helps improve overall skin texture. Suitable for daily use, it is designed to keep skin moisturized and refreshed.

Benefits

Helps soothe and hydrate the skin
Supports soft, smooth skin texture
Helps restore a healthy-looking glow
Keeps skin moisturized and refreshed

How to Use?

After bathing or shower or at any time of the day, apply Noor Gold Lemon Lightening & Moisturizing Lotion all over the body.
Massage in with a light hand.
Leaves a light fragrance on your body all day long.

45 AED

14% OFFFeatured

Cleansers, Skin Care, Tonners

Ladi Diana Collection Classic Cleansing Toner 250ml

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Ladi Diana Collection Classic Cleansing Toner 250ml

A refreshing cleansing lotion for a cool soothing, and clarifying of complexion. Natural ingredients extract skin will be purged of impurities and cooling skin help to visibly reduce puffiness. Deeply cleanses the skin and removes pore-clogging residue. Enriched with nourishing vitamins leaving the skin healthy & revitalized. For better results apply toner to the skin with a cotton ball or pad twice daily skin feels clean and refreshed.

30 AED