Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Scrubs, Skin Care

Pretty Be 5in1 Face & Body Scrub Goat Milk 550ml

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Pretty Be 5in1 Face & Body Scrub Goat Milk 550ml

20 AED

6% OFFFeatured

Aneeza Arbutin Strong Whitening Lotion 500ml

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Aneeza Arbutin Strong Whitening Lotion 500ml

Elevate your skincare routine with Lait Aneeza Arbutin Strong Bleaching Lotion, a powerful and innovative formulation designed to address uneven skin tone, dark spots, and hyperpigmentation. This luxurious lotion combines the potent properties of Arbutin, a naturally occurring compound extracted from the bearberry plant, known for its remarkable ability to inhibit melanin production, helping to lighten and brighten the skin.

Our strong bleaching lotion is meticulously crafted to deliver visible results without compromising the skin’s integrity. The lightweight texture absorbs quickly, providing deep hydration while working its magic to even out your complexion. Say goodbye to dullness and embrace a radiant glow that transforms your skin from within. Suitable for all skin types, this product is perfect for anyone looking to enhance their beauty with a safe and effective solution.

75 AED

18% OFFFeatured

Shower Gel, Skin Care

Mekako Carrot 15Plus Shower Gel 510ml

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Mekako Carrot 15Plus Shower Gel 510ml

Micro scrubbing shower gel to deeply clean and exfoliate the skin.

The action of CARROT OIL promotes a brighter, elastic, radiant, smoother, toned and young skin.

The WAX MICRO GRANULES gently remove dead cells present on skin surface, thus revealing extreme softness and luminosity.

Sweet and delightful fragrance.

70 AED

10% OFFFeatured

Viva White Whitening Body Lotion 250ml

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Viva White Whitening Body Lotion 250ml

This Daily Protective Milk is a multi-function complexion unifier that unifies, corrects, protects, illuminates and hydrates your complexion in a single step. Your skin is radiant and unified while being protected against the premature signs of aging. Its formula including ISO White has been specially designed to respect the nature of African skin and adapt to their cosmetic needs.

This multi-function whitening body care unifies, corrects, protects, brightens and hydrates your skin in one step. Your skin is radiant and unified while being protected against premature signs of aging. Its formula includes the Opta White active and has been specially designed and adapted to meet the nature of African skins and their cosmetic needs.

45 AED

11% OFFFeatured

Perfect White Lightening Cream with AHA 300ml

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Perfect White Lightening Cream with AHA 300ml

Evens out skin tone and makes it firmer giving a more radiant complexion

Fights against a dull complexion and diminishes the visible appearance of pigment spots

Hydrates and protects the epidermis

The skin is soft, supple and radiant

40 AED

22% OFF

Caro light Carrot Oil Clarifying Lotion 500ml

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Caro light Carrot Oil Clarifying Lotion 500ml

Caro Light Beauty Lotion 500 ml is a luxurious, nourishing lotion that helps to improve your skin’s overall appearance. It contains a blend of B-carotene, vitamins A and E, which work together to make your skin look brighter, softer, and more supple. This luxurious lotion also helps to protect your skin from environmental damage and keep it looking healthy and youthful. It will leave your skin feeling refreshed and renewed, with a luxurious satin-smooth finish.

35 AED

8% OFFFeatured

LightenUp Plus Brightening Shea Butter Face Wash 118ml

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LightenUp Plus Brightening Shea Butter Face Wash 118ml

Introducing our hydrating LightenUp Plus Brightening Shea Butter Face Wash, a gentle cleanser that effectively removes impurities without stripping your skin of its natural moisture. Enriched with nourishing Papaya Fruit Extract, this face wash provides a boost of vitamins and minerals, promoting a brighter complexion and enhancing your skin’s radiance.

Directions: Apply the face wash directly on wet skin and gently massage in circular motions. Rinse off thoroughly when done, revealing clean and refreshed skin.

Warnings: For external use only. Avoid the eye area during use to prevent any potential irritation.

Ingredients: Papaya Extract, Shea Butter.

120 AED

5% OFFFeatured

Moisturizers, Skin Care

Pretty Cowry Vitamin C Essence Hyaluronic Acid Anti Aging Facial Cream 50ml

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Pretty Cowry Vitamin C Essence Hyaluronic Acid Anti Aging Facial Cream 50ml

The product is rich in vitamin C, which diminishes maelanin, brightens skin tone and makes skin whiter and more tender.

Sodium hyaluronate has a good hydrating effect, which keeps your skin supple and improves the dryness and roughness of the skin.

This product has a very good anti-aging effect, rich vitamin C essence can fade wrinkles, freckles, make the face skin smoother.

Various nutrients in essence cream can penetrate deep into the skin to moisturize the skin, make the skin more elastic, tighter, and improve the state of skin relaxation.

This product is fine in texture, easy to smear, and easy to absorb.

38 AED

25% OFFFeatured

RDL Transparent Facial Soap 135g

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RDL Placenta Whitening and Rejuvenating Soap 135g

A skin whitening soap especially formulated with placenta extract that helps renew damaged skin tissues and fades away skin blemishes. It helps rejuvenates the skin, keep it young and healthy.

Direction for Use: Use it as bath soap. Apply gently on the face and body where whitening is necessary. Massage thoroughly and leave for 3 minutes before rinsing. Rinse off and pat dry.

Warnings and Precautions: Not to be used by children under three (3) years of age. Avoid contact with eyes. Do not apply if skin is injured or inflamed. Discontinue use if rashes, redness or itching occurs. Avoid sun exposure when using this product. Consult your physician if irritation continues to persist.

15 AED

25% OFFFeatured

Biocos Beauty Soap Large Acne-Fighting & Hydrating Soap

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Biocos Beauty Soap Large Acne-Fighting & Hydrating Soap

Brightens & Evens Skin Tone: Infused with Papaya Extract to reduce pigmentation, brighten skin, and promote a glowing complexion, ideal for dull and uneven skin tones.
Hydrates & Soothes: Enriched with Aloe Vera and Vitamin E, this soap deeply moisturizes, calms inflammation, and refreshes skin, leaving it soft and hydrated.
Acne-Fighting Formula: Helps combat acne and blemishes with natural ingredients, balancing oil production without over-drying, perfect for acne-prone and sensitive skin.
Gentle Yet Effective Cleanse: Removes dirt, oil, and impurities while preserving skin’s natural moisture balance, ensuring a smooth, soft finish with every use.
Protects & Strengthens Skin: Packed with Glycerin and Almond Oil, this soap helps strengthen skin’s natural barrier, locking in moisture and offering long-lasting protection against dryness.

15 AED

PRODUCTS ON SALES

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7% OFFFeatured

Hair Care, Hair Colour

ActiveX Mayonnaise Hair Mask Conditioner 1000ml

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ActiveX Mayonnaise Hair Mask Conditioner 1000ml

ACTIVEX Mayonnaise Hair Mask Conditioner 1000ML a nourishing blend of egg and olive oil to revitalize your hair! This 1000ml jar is packed with goodness to give you healthier, shinier, and softer hair. Say goodbye to dryness and damage as our hair mayonnaise deeply conditions and strengthens your locks.

Highlights

ACTIVEX Mayonnaise Hair Mask Conditioner 1000ML1000MLis a nourishing hair mask enriched with egg, olive oil, and other natural oils for deep conditioning, while mayonnaise hair masks in general provide hydration, shine, and strength to dry or damaged hair.

65 AED

20% OFFFeatured

Active Balance Half Cast Whitening Body Lotion 500ml

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Active Balance Half Cast Whitening Body Lotion 500ml

Active Balance Half Cast Whitening Body Lotion is fortified with kojic acid, glutathione and alpha arbutin that lightens the skin and unifies your skin tone. It also nourishes and care for your skin.

160 AED

7% OFFFeatured

Kamill Hand & Nail Cream With Chamomile & Strawberry 75ml

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Kamill Hand & Nail Cream With Chamomile & Strawberry 75ml’

The fast-absorbing Kamill Sweety hand and nail cream for all skin types moisturizes the skin and supports its regeneration. Its enticing strawberry scent also lifts your spirits. The hand cream contains organic chamomile from certified organic farming and strawberry extract.

Chamomile is one of the best-known native plants and is traditionally used as a natural care and remedy. With a little imagination, one can see a radiant sun in the golden-yellow flower heads of chamomile. The healing properties of chamomile are medically proven. The ingredients of the chamomile flowers have various effects: they counteract the effects of pro-inflammatory substances in the body, inhibit the growth of bacteria, relax, soothe, and promote wound healing.

65 AED

30% OFFFeatured

Oils & Moisturizer, Skin Care

Silky Cool Misk Massage Oil 500ml

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Silky Cool Misk Massage Oil 500ml

Refreshing scent, to remove tiredness and fatigue of the body and moisturize the skin and keeping it from drying out.

35 AED

18% OFFFeatured

Gluta-C Facial Day Cream with SPF 25 30ml

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Gluta-C Facial Day Cream with SPF 25 30ml

Experience radiant, youthful skin with our Gluta-C Intense Whitening Facial Day Cream.

Enhanced with SPF 25, it offers dual-action skin protection, perfect for all-day wear. This cream combines potent antioxidants and Glutathione for intense skin whitening. Vitamin C helps enhance the skin’s smoothness and elasticity, revealing a firmer, brighter complexion. Boost your skincare routine with our expertly formulated cream – your answer to glowing, flawless skin. Best for hyperpigmentation, age spots, and sun damage repair.

Anti-Aging & Skin Firming

Anti-Pollution with SPF25 Sun Protection

Moisturizing & Nourishing

45 AED

33% OFFFeatured

Purec Pure Egyptian Secret Half Cast Soap 160gm

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Purec Pure Egyptian Secret Half Cast Soap 160gm

Purec Egyptian Secret Half Cast Soap is luxurious bathing experience inspired by the timeless beauty rituals of ancient Egypt. This exceptional soap is meticulously crafted to deliver a nourishing cleanse, leaving your skin feeling rejuvenated and radiantly beautiful.

Enriched with the finest ingredients, Purec Egyptian Secret Half Cast Soap combines the magic of Egyptian botanicals with the allure of Half Cast technology. This unique fusion provides a gentle yet effective cleansing action, as well as skin brightening benefits that unveil your skin’s natural luminosity.

Infused with the essence of exotic Lotus flower and the skin-loving properties of Pomegranate, this soap not only cleanses but also helps to fade dark spots and even out skin tone, revealing a flawless complexion that captivates.

30 AED

5% OFFFeatured

Shower Gel, Skin Care

Tomatine Exfoliating Shower Gel 1000ml

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Tomatine Exfoliating Shower Gel 1000ml

Our Tomatine Exfoliating Shower Gel, Leaves you with softer, brighter skin, this moisturizing body wash with Tomato Extract helps maintain your skin’s moisture barrier while brightening its complexion and evening out skin tone.

Directions: Use as needed. Follow up with minimum SPF 30 sunscreen protection every morning, rain or shine. This…

90 AED

33% OFFFeatured

Scrubs, Tubes, Skin Care

Melano Ectavita Gold Scrub 300gm

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Melano Ectavita Gold Scrub 300gm

Gold scrub stimulates the production of natural collagen, tightens the skin and restores the skin’s vitality and freshness and makes it more moisturized.

Wash the face well, then put the scrub the face and rub it with light circular motions for 3 minutes to get rid of dead skin, then wash the face well with lukewarm water

30 AED

17% OFFFeatured

Lady Diana Anti-Aging Sunblock Cream SPF UV 60 with Vitamin E 170ml

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Lady Diana Anti-Aging Sunblock Cream SPF UV 60 with Vitamin E 170ml

Lady Diana’s premium Sunblock is a natural blend of multiple vitamins to prevent skin from ultraviolet UVA and UVB rays and restores damage skin. Its non-greasy light cream prevents skin from the sunburn effects while moisturizing and soothing it.

25 AED

14% OFFFeaturedOut Of Stock

Creams, Skin Care

Betnovate-C 0.1% Cream 15gm

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Betnovate-C 0.1% Cream 15gm

Betnovate-C Cream for Psoriasis and Eczema contains active ingredients that work to relieve inflammation, irritation, and itching associated with various skin conditions. It is particularly used in cases of eczema and psoriasis due to its ability to reduce inflammation and redness caused by these chronic conditions. In addition, it may be used to relieve the symptoms of skin allergies, contact dermatitis, and itchy rashes. It is always recommended to use Betnovate-C under the supervision of a doctor, as it contains strong ingredients that can cause side effects if used for long periods or in excessive doses. Medical instructions must be followed carefully to ensure the desired benefit is achieved and to avoid any potential complications..

30 AED

GIFT SET

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14% OFFFeatured

Cleansers, Skin Care

Skin Doctor Facial Cleanser Lemon 225ml

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Skin Doctor Facial Cleanser Lemon 225ml

Perfume free micellar formula for face, eyes and lips. Removes make up, Cleanses and Soothes.

Achieve beautiful bare skin with Skin Doctor Facial Cleanser with Lemon extract that helps refresh and helps the skin feel clean and clean and clear. Removes 3 layers of impurities-make up, pollutants and oil while locking in moisture so skin remains nourished. Fresh & Anti-oily formulation for combination to oily skin.

How to use:

Pour on a cotton pad and wipe off. No need to rinse off.

30 AED

25% OFFFeatured

RDL Papaya with Milk Soap 135g

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RDL Papaya with Milk Soap 135g

Papaya extract helps whiten your skin. It has vitamins A, C & E which are excellent sources of nutrients for the skin. Milk contains hydrolyzed proteins that nourishes skin making it softer and smoother.

Direction for Use: Use it as bath soap. Leave for 3 minutes before rinsing.

15 AED

10% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Now Foods Solutions Apricot Oil 118ml

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Now Foods Solutions Apricot Oil 118 ml

Condition: Dry, aging skin or brittle hair in need of treatment.

Solution: 100% Pure Apricot Oil is a rejuvenating natural oil that’s ideal for softening fine lines and restoring a healthy glow to skin. Rich in essential fatty acids, this gentle oil has excellent restorative properties that promote soft, radiant hair and help to soothe dry skin. Similar in structure and function to almond extracts, oils derived from apricot kernels will naturally nourish and moisturize your skin.

NOW® Solutions is the next step in the evolution of personal care products. This comprehensive natural line encompasses moisturizers and serums, bath and body oils, shampoos and conditioners, oral care, skin care, and essential oils, all of which are formulated with the finest functional ingredients from around the world. NOW® Solutions products avoid harsh chemicals and synthetic ingredients in our formulations, to provide a more natural product line.

45 AED

6% OFFFeatured

Cleansers, Gift Sets, Hair Care, Hair Treatment, Mask, Serums, Skin Care

Some By Mi Super Matcha Pore Care Starter Kit 4Pieces

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Some By Mi Super Matcha Pore Care Starter Kit 4Pieces

A range of four products in experimental sizes from the Matcha Supergroup to take care of multiple pores problems including black and white heads, large pores and the disposal of dirt, makeup and fat deposits.

Reinforced by the strength of Korean matcha water and powder, natural exfoliating acids, mineral sparkling water and natural ingredients that are moisturizing and palliative to skin.

The group also helps regulate oily skin secretions, tightens wide pores, soothes, moisturizes and resuscitates skin.

Natural and skin-friendly ingredients.
It provides an integrated care routine to care for skin pores problems.
Removes dead skin cells, dirt and makeup deposits.
Regulates oily secretions in the skin and tightens wide pores.
Removes blackheads and whites and protects skin from inflamed pills.
It contains Korean plant ingredients that hydrate skin and give it a refreshing feel.

Product Information:

Super Matcha Cleaner

It is made up of 62% matcha water, clean water bubbles, natural peeling acids, and kogenac beans.

It works to deep and gently clean pores and rid them of excess fatty deposits and dead skin cells.

Super Mask Mud Matcha

Made up of matcha water, cleansing clay, natural peeling acids, and sparkling water.

It provides integrated care for skin pores and leaves them clean, tight, and fresh.

Toner Super Matcha

Made up of 83% matcha water, compounds regulating fatty discharge, natural peeling acids and sparkling water.

Removes deposited fat in pores with high effectiveness and balances excess fat secretions in the skin.

Serum Super Matcha

Made up of 93% matcha water, fatty discharge regulators, natural peel acids, and moisturizing natural compounds.

Natural ingredients of the matcha group:

Korean matcha

Prepared after the grinding of high quality green tea leaves planted in the Bosong region of South Korea, it provides unique and refreshing skin care as it helps to tighten the wide pores and organize them deeply.

Peeling Acid (Beta Hydroxy Lion)

Naturally extracted from the roots of the white willow plant, to gently clean the pores and remove dead skin cells

160 AED

5% OFFFeatured

Oils & Moisturizer, Skin Care

Makari Extreme Argan & Carrot Oil Tone Boosting Body Glycerin 500ml

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Makari Extreme Argan & Carrot Oil Tone Boosting Body Glycerin 500ml

Boost your all-over body glow with the Tone Boosting Body Glycerin. This dual-action body glycerin moisturizes and softens while diminishing the appearance of textured skin and stretch marks. This is a Body Only Product!

Recommended for all skin types except sensitive
-Use every other day or night on cleansed, dampened body to seal in moisture.
-Use before applying Toning Lotion, Beauty Milk or Toning Milk.
-Recommend sunscreen during the day to prevent future hyperpigmentation.

380 AED

19% OFFFeatured

Face Cream, Skin Care

Carrot Magic Exclusive Whitening Face Cream with Glutathione, Carrot Oil, Hyaluronic Acid & Kojic Acid

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Carrot Magic Exclusive Whitening Face Cream with Glutathione, Carrot Oil, Hyaluronic Acid & Kojic Acid

Carrot Magic Exclusive Whitening Face Cream is a premium facial skincare formula developed to moisturize, brighten, and improve the appearance of dull and uneven-looking skin. The formula features Glutathione, Carrot Oil, Hyaluronic Acid, and Kojic Acid, combining brightening-focused ingredients with essential moisturizing care.

Glutathione and Kojic Acid are incorporated into the formula to support a brighter and more even-looking complexion, while Carrot Oil provides nourishing skin-conditioning benefits. Hyaluronic Acid helps attract and retain moisture, supporting softer, smoother, and more hydrated-looking skin.

This Hydroquinone-Free face cream is designed for regular facial skincare and helps improve the appearance of dryness, dullness, uneven tone, and dark spots while promoting a healthy, luminous-looking complexion.

Key Benefits:
• Helps brighten dull and uneven-looking skin.
• Helps improve the appearance of dark spots and discoloration.
• Formulated with Glutathione.
• Enriched with nourishing Carrot Oil.
• Contains Hyaluronic Acid for intensive hydration.
• Formulated with Kojic Acid.
• Helps maintain soft and smooth facial skin.
• Promotes a radiant and healthy-looking complexion.
• Provides moisturizing and skin-conditioning care.
• Hydroquinone-Free formula.
• Suitable for regular facial skincare.

Directions for Use:Cleanse and dry the face before application. Apply a small amount of cream evenly over the face and neck and gently massage using circular motions until completely absorbed. Use consistently as part of your skincare routine. During daytime use, apply an appropriate broad-spectrum sunscreen.

For external use only. Avoid direct contact with the eyes. Do not apply to broken or irritated skin. Patch testing before first use is recommended. Discontinue use if irritation occurs.

65 AED

25% OFFFeatured

Anti-Dandruff, Hair Care, Shampoo

Head & Shoulders Total Care Anti-Dandruff Hair Shampoo 190ml

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Head & Shoulders Total Care Anti-Dandruff Hair Shampoo 190ml

Head & Shoulders’ complete hair care formula for completely dandruff-free hair, leaves your hair soft and refreshed with its triple action formula. It also works to protect and moisturize your hair and scalp with regular use. It is equipped with the latest beauty standards and an active formula to keep your hair active and refreshed.

Features:

It improves hair growth faster from the roots.

It cleans visible fats and impurities.

Protects your hair from direct sun damage.

It works to get rid of dandruff stuck to the scalp.

Protects and moisturizes your hair from the ends to the roots.

How to use :

Massage your wet hair carefully, then rinse it with water. Repeat the process when needed.

15 AED

8% OFFFeatured

Bar Soap, Gift Sets, Lotion, Skin Care

Makari Exclusive ( Body Lotion And Soap ) 2-pc Set

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Makari Exclusive ( Body Lotion And Soap ) 2-pc Set

Transform your skin with these anti-aging skin care products. Their protein-rich ingredients are formulated to reverse the signs of aging for a revitalized appearance.

550 AED

11% OFFFeatured

Hair Care, Hair Colour, Hair Cream

Bolony Hair Color Cream 6.5 Dark Mahogany Blond 100ml

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Bolony Hair Color Cream 6.5 Dark Mahogany Blond 100ml
Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED

13% OFFFeatured

Lady Diana Face & Body Whitening Cream with Vitamin C & E 300ml

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Lady Diana Face & Body Whitening Cream with Vitamin C & E 300ml

Lady Diana Whitening Face and Body Cream with Vitamins contains a creamy ultra-rich formula for intense hydration, restoring skin’s natural barrier. It gives radiant, moisturized and healthy skin.

35 AED