Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Sunshine Naturals Sunshine Kojic Acid Body Scrub 500gm

Scrubs, Skin Care

Sunshine Naturals Sunshine Kojic Acid Body Scrub 500gm

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Sunshine Naturals Sunshine Kojic Acid Body Scrub 500gm

Sunshine Kojic Acid Brightening Body Scrub effectively exfoliates for smooth, radiant skin. This product’s formula contains kojic acid, one of the most powerful natural ingredients for skin lightening and reducing pigmentation. Sunshine Brightening Scrub gently removes dead skin cells, giving you brighter, smoother skin. This scrub features a rich formula that improves the appearance and evens out skin tone, while also helping to reduce dark spots and pigmentation. Sunshine Brightening Scrub provides deep hydration to the skin and contributes to improving elasticity, leaving it more youthful and vibrant.

Benefits and Features:

Contains kojic acid, which helps lighten the skin and reduce pigmentation.
Gently removes dead skin cells, promoting skin renewal.
Helps lighten and even out skin tone for a radiant, even appearance.
Reduces dark spots and lightens sun-induced pigmentation.
Contains deeply moisturizing ingredients, leaving the skin soft and supple.
Enhances skin radiance and gives it a natural, healthy glow.
Suitable for all skin types, including sensitive skin.

Directions:

Apply an appropriate amount of Sunshine Brightening Scrub to wet skin.

Gently massage in circular motions for several minutes, focusing on dark areas.

Rinse thoroughly with lukewarm water.

For best results, use twice a week.

45 AED

13% OFFFeatured

Creams, Face Cream, Skin Care

Alattar 3 Days Whitening With Collagen Cellulite Lotion 250ml

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Alattar 3 Days Whitening With Collagen Cellulite Lotion 250ml

Highlights

A lightweight, fast-absorbing lotion that firms and hydrates the skin.
Reduces signs of cellulite.
100% natural and organic ingredients.
Dermatologist tested product.
Instant whitening in just 3 days.

35 AED

8% OFFFeatured

Trimay Jeju Matcha Low Ph Cleansing Foam 100ml

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Trimay Jeju Matcha Low Ph Cleansing Foam 100ml

Gently cleanse and refresh your skin with Trimay Jeju Matcha Low pH Cleansing Foam. Formulated with soothing matcha extract sourced from Jeju Island, this mild cleanser helps remove impurities, excess oil, and dirt while maintaining your skin’s natural pH balance. Its low pH formula supports healthy skin without causing dryness or irritation, making it ideal for daily use and suitable for all skin types, including sensitive skin.

Key Benefits:

Mild, low pH formula that respects your skin’s natural barrier
Contains Jeju-grown matcha extract for antioxidant-rich care
Deeply cleanses pores and removes daily buildup
Leaves skin feeling soft, refreshed, and balanced

55 AED

13% OFFFeatured

Oils & Moisturizer, Skin Care

Dr.Meinaier Pure Glutamate Essential Oils for Brightening and Moisturising 118ml

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Highlights:

Dr.Meinaier Pure Glutamate Essential Oils for Brightening and Moisturising 118ml

Glutamate Promote blood circulation, improve digestive system function, protect the skin, improve endocrine system function, the benefit to the skeletal system, anti-cancer effect, anti-radiation effect, anti-aging, antibacterial and anti-inflammatory.

35 AED

20% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Malika Whitening Beauty Cream

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Highlights:

Malika Whitening Beauty Cream

Age gracefully with Malika. Malika Beauty Cream is a premium anti aging face cream and face moisturizer for aging skin formulated to smooth fine lines, restore firmness, and deeply hydrate — delivering a visibly youthful, radiant complexion with every use. The ultimate face cream for women and mens anti aging face cream for any skin type.

Smooths Wrinkles & Firms Skin: Powered by Retinol and Collagen — this wrinkle cream for women and wrinkle cream for face deep wrinkles targets fine lines, forehead creases, and sagging skin. As a dedicated forehead wrinkles treatment, it stimulates collagen production and improves skin elasticity for a noticeably firmer, plumper appearance.

Collagen + Hyaluronic Acid Formula: This collagen cream for face and hyaluronic acid cream works synergistically — Collagen firms and rebuilds skin structure while Hyaluronic Acid locks in deep moisture for all-day hydration. A true collagen moisturizer for face that visibly plumps and smooths with consistent use.

Brightening & Even Tone: Enriched with Vitamin C and Niacinamide — this face cream anti aging also targets uneven tone, dullness, and pigmentation. Works as an anti aging moisturizer and brightening treatment in one formula, leaving skin radiant and smooth.

How to Use: Apply to clean face and neck morning and night as your daily moisturizer face cream. In the morning, follow with SPF. Use as a night cream for women anti aging before bed for overnight repair and nourishment. Suitable as a complete anti-wrinkle skin care and facial moisturizer for women routine.

20 AED

7% OFFFeatured

AR Snail White Gluta Body Lotion 800ml

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Highlights:

AR Gluta Milky Whitening Body Lotion 800ml

A perfect formula of body lotion for generating whitening and radiant skin. Brighter, healthier and younger look with the high concentrate of

Milk Protein: give your skin bright and smooth and make young and healthy looks.

Glutathione: a famous whitening agent, decrease melanin synthesis to help your skin brighte

AR Snail White Gluta Body Lotion 800ml

whitening and nourishing body lotion. A formula for generating skin to be the brighter, healthier and younger look with the high technology of concentrate of

Snail secretion filtrate: help to restore the moisturize and make your skin youthful and healthy.

Glutathione: is a famous whitening agent, help your skin brighter without non-sensitive skin.

DIRECTION: Apply the lotion to your body. For a perfect skin, apply lotion after AR Snail White Gluta Shower Lotion every day.

DIRECTION: Apply the lotion to your body. For a perfect skin, apply AR Gluta Milky Body Lotion every day.

65 AED

25% OFFFeatured

One Time Clarifying Bar Soap 1350gm

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Highlights:

One Time Clarifying Bar Soap 1350gm

One Time Soap has been designed to give the skin a significantly more radiant, more luminous complexion; it very quickly reduces your hyperpigmentation spots and prevents their appearance. Its concentrated formula acts gently and effectively to even out and clarify the complexion. Enriched with lightening plant extract, One Time soap moisturizes, protects and allows your skin to retain all elasticity without leaving a greasy film. It will leave your skin silky, soft to the touch and radiant with beauty, offering a pleasant feeling of freshness.

Application

Apply morning and evening all over the body after bathing.

Precautions

For external use only and keep out of reach of children. (Avoid contact with the eyes). Changing the color of the product does not affect its quality.

15 AED

17% OFFFeatured

Skin Doctor 5IN1 Magic Whitening Scrub Cream Mixed Berries 330ml

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25 AED

14% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Hania Extra Glowing Cream with serum

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Highlights:

Hania Extra Glowing Cream with serum

30 AED

6% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Difeel 100% Pure Essential Oil – Coconut Oil, Boxed 30ml

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Highlights:

Difeel 100% Pure Essential Oil – Coconut Oil, Boxed 30ml

Extra premium grade and perfect for aromatherapy, these Natural Essential Oils maintain the balance of body, mind, heart and spirit. Whether you are looking for a specific healing from the oils or simply for the scent, these oils are soothing, relaxing and full of benefits.

Aroma: None

Our Coconut Oil:

Acts as an extreme moisturizer and is anti-aging
Reduces muscle pain
Reduces facial blemishes and appearance of scars

75 AED

PRODUCTS ON SALES

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10% OFFFeatured

Jergens Daily Moisture Dry Skin Moisturizer Proteins and Citrus Extracts 400ml

Lotion, Skin Care

Jergens Daily Moisture Dry Skin Moisturizer Proteins and Citrus Extracts 400ml

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Highlights:

Jergens Daily Moisture Dry Skin Moisturizer Proteins and Citrus Extracts 400ml

The Jergens Daily Moisture Dry Skin Moisturizer is a hydrating lotion designed specifically for dry skin. With its rich formula, it deeply nourishes and replenishes the skin leaving it soft smooth and moisturized all day long. This moisturizer is perfect for daily use and comes in a convenient 600ml bottle ensuring long-lasting hydration for your skin. Say goodbye to dryness and hello to healthy moisturized skin with Jergens Daily Moisture Dry Skin Moisturizer.

45 AED

18% OFFFeatured

Veet Gold Almond Whitening Salt Scrub Body Shower Cream 500gm

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Highlights:

Veet Gold Almond Whitening Salt Scrub Body Shower Cream 500gm

Veet Gold Whitening Salt Scrub Body Shower Cream is formulated to gently exfoliate and nourish the skin, promoting a smoother, brighter, and refreshed appearance. Available in Papaya and Almond variants, this versatile scrub combines the benefits of natural extracts and essential oils to support skin care routines effectively.

The salt scrub formula deeply cleanses pores, removing dead skin cells and impurities while moisturizing and hydrating the skin. It helps lighten uneven skin tone, reduce the appearance of dark spots, and leaves the skin feeling soft and revitalized.

Key Benefits:

Brightening: Helps improve skin tone and reduce the appearance of dark spots.
Exfoliating: Effectively removes dead skin cells for a smoother texture.
Deep Cleansing: Clears impurities for a refreshed look.
Moisturizing: Hydrates and softens the skin.
Repairing: Helps protect and support the skin’s natural barrier.

45 AED

14% OFFFeatured

Dhin Dhin Sunblock Cream 125ml

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Highlights:

Dhin Dhin Sunblock Cream 125ml

Amalico’s natural sunblock cream provides safe and effective protection against harmful UV rays. Made with all-natural ingredients like coconut oil and shea butter, it’s gentle on all skin types and absorbs quickly without leaving a greasy residue. Give it a try today

30 AED

10% OFFFeatured

Aichun Beauty Facial Wash with Natural Rice 100ml

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Aichun Beauty Facial Wash with Natural Rice 100ml

45 AED

13% OFFFeatured

Valera Sensitive Area Cream

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Valera Sensitive Area Cream

35 AED

11% OFFFeatured

Oserth Smooth Masque 1000ml

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Highlights:

Oserth Smooth Masque 1000ml

A 10-minute reset for parched hair craving serious hydration and glow.

• Marula Oil Penetration: Replenishes dry strands from within
• Cuticle Alignment: Calendula creates sleek, reflective surfaces
• Cold Rinse Boost: Enhances shine when used with cool water
• Vegan Alternative: Replaces traditional silicone-heavy treatments

Your passport to salon-worthy smoothness at home.

310 AED

33% OFFFeatured

Purec Pure Egyptian Gold Soap 200gm

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Highlights:

Purec Pure Egyptian Gold Soap 200gm

Purec Egyptian Gold Soap is formulated to firm & brightens skin with dynamic combination of 100% Natural ingredients that targets Pimples & Wrinkles. It also leaves skin soft & moisturized all day.

30 AED

31% OFFFeatured

8888 Total Double Whitening Body Serum 350ml

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Highlights:

8888 Total Double Whitening Body Serum 350ml

AHA, Collagen, Glutathione & VIT B,C,E) 350ml

Concentrated serum formula helps brighten skin, reduce stretch mark, dark spots, and exfoliate old skin cells.

How to use: Apply the serum on arms, neck and parts of the body. Use everyday, morning and evening, without washing off for best results.

If allergic reaction occur, discontinue use and consult your doctor.

45 AED

13% OFFFeatured

Hair Growth, Hair Care

Wonder Gro Olive Oil for Hair and Skin 118ml

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Highlights:

Wonder Gro Olive Oil for Hair and Skin 118ml

Wonder Gro Olive Oil restores moisture and revives damaged hair. Bring parched tresses back to life with an all-natural protectant that improves elasticity and hydration. Use on hair and skin.

35 AED

13% OFFFeatured

A Bonne Miracle Spa Milk Lotion with Lycopene Tomato Extract 200ml

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Highlights:

A Bonne Miracle Spa Milk Lotion with Lycopene Tomato Extract 200ml

An innovative formula of concentration Milky Lotion, enriched with Lycopene Tomato Extract and skin nutrients form natural essences, including UV protection for lightening, clear and smooth skin with a healthy glow. Its light texture is fast-absorbing and non-greasy.

* Milk Protein moisturizes skin, rendering it irresistibly soft, smooth and supple.

* Nanowhite Glutathione reduces dark spots and slows down pigmentation; lightens skin tone naturally.

* Kojic prevents melanin formation, conditions skin so that freckles and dark spots gradually fade away, revealing

clearer skin.

* Tomato Extract is rich with Lycopene, which fights free radicals, prevents wrinkles, keeping skin soft and smooth.

✔ 3X Whitening Firming Skin

Direction: Apply Abonne Miracle Spa Milk UV Whitening Lotion all over the body. Sin will become radiant and its tone will be naturally lightened after daily use.

35 AED

GIFT SET

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8% OFFFeatured

Creams, Skin Care

ACM Depiwhite Anti Brown Spot Cream 40ml

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Highlights:

ACM Depiwhite Anti Brown Spot Cream 40ml

A product specially designed to treat brown spots and pigmentation on the skin. It helps to even out skin tone and improve the overall appearance of the skin.

Features:

Reduces pigmentation: Helps reduce the appearance of brown spots caused by the sun or aging.
Improves skin tone: Evens out skin tone and gives it a natural glow.
Lightweight formula: Absorbs quickly and does not leave a greasy residue.
Suitable for all skin types: Can be used on sensitive skin.

How to use:

Cleanse the skin: Wash your face thoroughly and gently pat dry.
Apply the cream: Apply an appropriate amount of cream to the affected areas or to the entire face.
Massage gently: Gently massage the cream until it is fully absorbed.
Frequent use: Best used twice daily, morning and evening.

Warnings:

Avoid contact with eyes; if this happens, rinse thoroughly with water.
Please perform a sensitivity test on a small area of skin before full use.
Store in a cool, dry place away from direct sunlight.

110 AED

11% OFFFeatured

A Bonne Lavender Lush Gelato b Body Scrub Exfoliating Brightening 300gm

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Highlights:

A Bonne Lavender Lush Gelato b Body Scrub Exfoliating Brightening 300gm

A Bonne Lavender Lush Gelato Scrub 300 g is a refreshing body scrub designed to exfoliate and nourish the skin. The gelato texture combined with lavender extract gently removes dead skin cells while helping to calm and relax the body. This scrub supports brighter smoother and healthier looking skin with every use. The moisturizing formula keeps skin soft hydrated and comfortable without dryness. Ideal for full body exfoliation and suitable for all skin types for regular skin care routines

Highlights

Gently exfoliates dead skin for smooth soft body skin
Lavender extract helps relax and refresh the skin
Improves skin brightness and healthy appearance
Moisturizing formula leaves skin soft and nourished
Suitable for regular body care for all skin types

40 AED

12% OFFFeatured

Hair Care, Hair Gel & Spray, Hair Styling Products, Kids & Baby Care

Aussie Instant Freeze Hair Gel 198gm

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Highlights:

Aussie Instant Freeze Hair Gel 198gm

Whether you’re styling your curls, waves, or straight hair, Aussie Instant Freeze Sculpting Gel is your hair’s new best friend. This hair styling gel gives your look a strong hold no matter how humid it is. That’s a 20-hour hold (plus some nice added shine) anywhere in the world. The fresh citrusy scent will give you vacation vibes, traveling or not. Plus, this hair gel is certified PETA Cruelty-Free.To keep your style on point, squeeze a dollop of gel in your hand and rake in through your hair. Then style your hair however you please-it’s as easy as that.

75 AED

13% OFFFeatured

Scrubs, Shower Gel, Skin Care

Neoprosone Brightening Body Lotion 400ml

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Highlights:

Neoprosone Brightening Body Lotion 400ml

Introducing Neoprosone Brightening Body Lotion, a transformative solution for achieving an even skin tone. Infused with the potent brightener Arbutin Complex and deep hydrating agents, this lotion works harmoniously to restore radiance and promote a more balanced complexion.

The inclusion of non-irritating Lactic Acid gently softens the skin, unveiling a luminous glow and improving overall texture. Vitamin C, a powerful antioxidant, lends its soothing properties while safeguarding the skin against environmental pollutants, leaving it feeling velvety soft and supple.

Directions: Apply a thin layer nightly to cleansed, dry skin, ensuring it covers any dark areas. To maintain and enhance the results, it is essential to daily apply sun protection with a minimum SPF 30. This step plays a crucial role in preventing further skin pigmentation and preserving the progress achieved.

Key Ingredients: Lactic acid, Shea butter, Glycerin.

65 AED

28% OFFFeatured

Pr. Francoise Bedon Lightening Serum Carrot 50ml

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Highlights:

Pr. Francoise Bedon Lightening Milk Puissance 500ml

Pr. Francoise Bedon® Lightening Milk Puissance 16.8oz: This Formula treats and helps to eliminate scars and marks like caused by pregnancy, age or sun exposure. Moreover it is enriched by particularly hydrating Sweet Almond Oil to restore epidermal lipids lost. It also contains Vitamin E to protect the skin from ageing and free radicals.
This extremely thorough formula was developed by highly qualified laboratories.Intense and very fast lightening treatment made with sweet almond. This nourishing moisturizer corrects dark spots and evens skin tone helping you find a healthier and brighter complexion.

Directions: Apply it once or twice a day, insisting on hands, elbows and knees.
Result: It eliminates all marks and blemishes, lights your skin tones and guarantees you a clear, smooth and even skin. IT will leave you a light and hydrated skin. With certified result.

145 AED

5% OFFFeatured

Conditioner, Hair Care

Silky Cool Strawberry Hair Conditioner 5 Litre

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Highlights:

Silky Cool Strawberry Hair Conditioner 5 Litre

Restore elasticity and moisture. Repair damage cuticle. Hair feeling smooth and frizz free.

95 AED

25% OFFFeatured

New Face Whitening Soap Brighten & Refresh Your Skin

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Highlights:

New Face Whitening Soap Brighten & Refresh Your Skin

Achieve a radiant, even-toned complexion with New Face Whitening Soap. Specially formulated to deeply cleanse, brighten, and reduce dark spots, this soap enhances your skin’s natural glow while controlling excess oil for a fresh, matte finish.

Key Benefits:

Oil-Free Skin – Removes excess oil without over-drying.
Visibly Fairer Skin – Promotes a brighter, more even complexion.
Dark Spot Reduction – Targets blemishes, pigmentation, and discoloration for a flawless look.
Gentle & Nourishing – Leaves skin soft, smooth, and hydrated after every wash.
Daily Use Formula – Ideal for all skin types, making it perfect for everyday skincare.

Reveal fresh, glowing skin with New Face Whitening Soap – your daily step to a brighter, healthier complexion!

15 AED

20% OFFFeatured

Reborn Strawberry Whitening Facial Scrub 500ml

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Highlights:

Reborn Strawberry Whitening Facial Scrub 500ml

Lightweight and non-greasy, the gentle formulation exfoliates without damaging or irritating the skin and leaves the skin instantly brighter, soft and refined. Walnut Husks combined with the anti-ageing and nourishing properties of Vitamin E, protect and nourish the skin whilst offering a deep, purifying cleanse.

40 AED

10% OFFFeatured

Alattar Black Seeds Hair Oil 400ml

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Highlights:

Alattar Black Seeds Hair Oil 400ml

Black seed hair oil from Al Attar – Strength and nourishment for your hair!

Pamper your hair and get intense nourishment and amazing protection with black seed oil from Al Attar, the natural solution that restores the strength and beauty of your hair from roots to tips!

A formula rich in black seed extract, known for its nourishing and strengthening benefits, which helps promote hair growth and reduce hair loss for a healthy, radiant look.

Benefits and Features:

Deeply nourishes hair from roots to tips, giving you amazing strength and shine.

Reduces hair loss and promotes natural hair growth for thicker, fuller hair.

Gives hair a healthy shine and a vibrant appearance, making it appear brighter and more radiant.

Helps moisturize the scalp and prevent dryness, keeping hair fresh and vibrant.

Protects hair from split ends and breakage, keeping it strong and healthy all the time.

Suitable for all hair types, especially dry and damaged hair, to provide optimal care.

Its natural formula is safe and free of harmful ingredients, ensuring maximum care and comfort

How to use:

Apply the oil to the hair for optimal hydration and nourishment

Massage the scalp with your hand for a minute to stimulate blood circulation and enhance absorption

Leave the oil on the hair for an hour to ensure maximum utilization of the nutrients

Wash your hair as usual for a soft texture and healthy shine

Warnings:

For external use only

Keep away from children and heat to ensure product safety

45 AED

3% OFFFeatured

Pro Lab Skin Barrier Ceramide Body Lotion 500ml

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Highlights:

Pro Lab Skin Barrier Ceramide Body Lotion 500ml

Pro Lab Skin Barrier Ceramide Body Lotion is a deeply nourishing moisturizer designed to strengthen the skin barrier, lock in hydration, and protect against dryness, irritation, and damage caused by harsh skincare products.

KEY BENEFITS

• Strengthens and repairs the skin barrier
• Locks in moisture for long-lasting hydration
• Helps calm dryness, itching, and irritation
• Improves softness, smoothness, and elasticity
• Supports recovery from harsh or overused skincare products

145 AED