Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Skin Care

Pretty Cowry Natural Donkey Milk Handmade Soap 100ml

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Pretty Cowry Natural Donkey Milk Handmade Soap 100ml

Pretty Cowry Handmade Soap Natural Anti-acne Face and Body Wash donkey milk soap

40 AED

6% OFFFeatured

Body Gel, Cleansers, Skin Care

ACM Sensitelial Ultra Rich Cleansing Gel For Dry Skin 200ml

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ACM Sensitelial Ultra Rich Cleansing Gel For Dry Skin 200ml

A gel cleanser specially formulated for dry and sensitive skin. It is enriched with moisturizing ingredients that gently cleanse the skin without causing dryness or irritation. This gel helps maintain the skin’s natural moisture balance, leaving it soft and comfortable after each use.

Features:

Daily cleansing for dry and sensitive skin: Developed for daily use on very dry or sensitive skin, this gel can be used for children and adults.
Gentle and effective formula: Contains gentle cleansing bases and superior moisturizing agents, which maintain the skin’s pH and allow for gentle cleansing without affecting the hydrolipid film.

How to use:

Use to cleanse face and body daily.
In case of contact with eyes, rinse thoroughly with water.

85 AED

8% OFFFeatured

ACM Dark Spot Cream Azéane Azelaic Acid Cream 15% 30ml

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ACM Dark Spot Cream Azéane Azelaic Acid Cream 15% 30ml

Its formula, which contains 15% azelaic acid, prevents and treats skin cracks and signs of sensitivity, and contains exfoliating acids.
Its formula contains 15% azelaic acid which should be treated, repaired and prevented at any time and signs of pollution caused by the soil.
In addition, this cream is also applied with salicylic acid and other exfoliating acids to maintain the skin’s natural radiance and reduce shine and shine.
Ideal for treating acne, pink, oily and red spots.

Instructions for use:

Apply to clean, dry skin every day.
Massage gently until completely absorbed.

110 AED

10% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Gluta Gold Vitamin C 15000mg Whitening Essential Oil for Face & Body 300ml

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Highlights:

Gluta Gold Vitamin C 15000mg Whitening Essential Oil for Face & Body 300ml

Gluta Gold Vitamin C 15000mg Whitening Essential Oil is a professional skincare solution designed for both face and body. This essential oil aims to brighten and whiten the skin, reduce the appearance of dark spots, and provide anti-aging benefits. Formulated with Vitamin C, grape seed oil, avocado oil, and arbutin, it deeply moisturizes and nourishes, leaving the skin smooth and soft. The lightweight formula absorbs quickly without leaving a greasy residue, suitable for various skin types and offering fast-acting results.

Highlights

Formulated with 15000mg Vitamin C for skin brightening and anti-aging benefits.
Targets dark spots and uneven skin tone, promoting a more radiant complexion.
Provides deep moisturization and nourishment for smooth and soft skin.
Lightweight, fast-absorbing formula suitable for use on both face and body.

45 AED

11% OFFFeatured

Xtreme Collection Whitening Gold Gel Scrub 500ml

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Xtreme Collection Whitening Gold Gel Scrub 500ml

Scrub away all the dead skin cells and impurities with this wonderful Xtreme Collection Gel Scrub. Through its unique formula of Gold, it gently exfoliates the residual grimes, removes the dark patches, puriï¬es your skin, and leavesit fresh, smooth and hydrated.

Highlights

Purifying & moisturizing whitening face and body gel scrub.
Xtreme Collection Gold Gel Scrub 500ml

40 AED

7% OFFFeatured

Difeel Luxury Moisturizing Hand Cream Jasmine 40ml

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Highlights:

Difeel Luxury Moisturizing Hand Cream Jasmine 40ml

This unique restorative Hand Cream moisturizes and nourishes through the careful blending of Vitamin E, Natural Oil and Botanical Extracts. The formula softens the outer layers of the skin and penetrates to the deeper inner levels. Our luxury creams give your hands the perfect hydration, comfort and nourishment they deserve, leaving skin soft to the touch.
Our Jasmine Hand Cream:

Helps nourish, hydrate andmoisturize dry skin
Contains 100% Natural Oil andVitamin E
Protects the skin from aging and free radicals

70 AED

13% OFFFeatured

Creams, Face Powders, Make Up, Skin Care

Skin Doctor Cream Goat Milk Cream 50gm

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Skin Doctor Cream Goat Milk Cream 50gm

Intensive and nourishing whitening cream with goat milk extract.

The unique special Skin Doctor Goat Milk Cream is an innovation of beauty care which is the combination of goat milk extract that tightens and covers facial lines, helps smoothen and gives more radiance to the skin from the inside without causing any skin irritation.

How to use:

After facial cleansing, lightly apply cream onto face and neck with upward motions. Use regularly, twice daily, morning and night.

35 AED

13% OFFFeatured

Xtreme Collection Milk & Honey Face & Body Whitening Scrub 500ml

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Highlights:

Xtreme Collection Milk & Honey Face & Body Whitening Scrub 500ml

Deliciously rich and creamy, skin-smoothing and nourishing scrub.

How to use

Apply scrub to wet skin and leave alone for several minutes so the ingredients have time to work. While scrub is still slightly wet, gently massage into skin until it dries. Remove with lukewarm water and pat dry.

35 AED

9% OFFFeatured

Shower Gel, Skin Care

Neoprosone Lightening Exfoliating Shower Gel With Lemon Extract 750ml

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Highlights:

Neoprosone Zaban Super Lightening Exfoliating Moisturizing Shower Gel 750ml

NEOPROSONE Zaban shower gel with natural microgranules is an exfoliating and moisturizing cosmetic product that removes dead cells for deep care and thereby brightens the skin.

Application: Apply directly to the skin or use a bath sponge, massage in circular movements and rinse thoroughly.

50 AED

17% OFFFeatured

Eye & Lip Care, Skin Care

Yoko Under-Arm Whitening Cream And Deodorant 50g

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Highlights:

Yoko Under-Arm Whitening Cream And Deodorant 50g

Underarm skin cream Helps restore radiance to the underarm skin with Niacinamide and Salicylic Acid extracts and also combines Vitamin E and Chamomile Extract to nourish and smooth the skin. Reduce irritation Ready to stop bacteria and germs with Tea Tree Oil and Thyme Kill™. Say goodbye to body odor. Be confident all day

Niacinamide helps adjust the skin tone evenly, making the skin firm and smooth.

Salicylic Acid helps exfoliate old skin cells. Reveals new, brighter, clearer skin.

Vitamin E, a powerful antioxidant. Nourishes rough skin to regain moisture.

Chamomile Extract reduces irritation. Skin inflammation

Tea Tree Oil & Thyme Kill™ inhibits bacteria and germs that cause body odor.

Suitable for all skin types.

How to use : Apply a thin layer of cream under your arms after showering in the morning and before bed.

25 AED

PRODUCTS ON SALES

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13% OFFFeatured

Scrubs, Shower Gel, Skin Care

Neoprosone Brightening Body Lotion 400ml

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Highlights:

Neoprosone Brightening Body Lotion 400ml

Introducing Neoprosone Brightening Body Lotion, a transformative solution for achieving an even skin tone. Infused with the potent brightener Arbutin Complex and deep hydrating agents, this lotion works harmoniously to restore radiance and promote a more balanced complexion.

The inclusion of non-irritating Lactic Acid gently softens the skin, unveiling a luminous glow and improving overall texture. Vitamin C, a powerful antioxidant, lends its soothing properties while safeguarding the skin against environmental pollutants, leaving it feeling velvety soft and supple.

Directions: Apply a thin layer nightly to cleansed, dry skin, ensuring it covers any dark areas. To maintain and enhance the results, it is essential to daily apply sun protection with a minimum SPF 30. This step plays a crucial role in preventing further skin pigmentation and preserving the progress achieved.

Key Ingredients: Lactic acid, Shea butter, Glycerin.

65 AED

7% OFFFeatured

Bar Soap, Gift Sets, Lotion, Skin Care

Makari Extreme Argan &Carrot ( Body Lotion, Soap ) 2-pc Set

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Highlights:

Makari Extreme Argan &Carrot ( Body Lotion, Soap ) 2-pc Set

illuminate your complexion with this 2-pc body radiating collection. Formulated with our most advanced botanical brighteners, this gift-set effectively treats hyperpigmentation reviving skin tone’s unblemished brilliance and returns complexion to a beautiful, glowing appearance.

Recommended for all skin types except sensitive.

Toning Cream used on face recommended for dry, normal and maturing skin types only.

2-pc Extreme Toning Set Includes:

Exfoliating Soap: Cleanse and exfoliate skin daily, morning and night

Toning Milk: Tone and moisturize body unifying complexion. Body only product. Do not apply to face or neck.

745 AED

8% OFFFeatured

Mekako Carrot 15Plus Body Whitening Milk 400ml

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Highlights:

Mekako Carrot 15Plus Body Whitening Milk 400ml

The synergic action of CARROT OIL and the skin whitening agent 15PLUSTM promotes a brighter, elastic, radiant, smoother, toned and young skin.

The daily use of this milk ensures the necessary hydration and a progressively uniform skin tone.

The rich smooth texture and the pleasant fragrance provide a moment of gratication to indulge yourself with twice daily, preferably in the morning and at night.

60 AED

13% OFFFeatured

Pastil Fresh & Natural Chocolate Milk Body Cream, 360ml

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Highlights:

Pastil Fresh & Natural Chocolate Milk Body Cream 360ml

Nourish dry skin & send your senses on an island escape with this fast-absorbing, rich & creamy, tropical body lotion. This blend restores essential hydration to skin.

The non-greasy formula absorbs quickly leaving skin feeling soft & smelling great.

This one of a kind non-greasy body lotion and daily moisturizer for skin glides on comfortably to soothe skin without stickiness.

35 AED

13% OFFFeatured

Make Up, Skin Care, Tonners

Dr Rashel VC & Niacinamide Essence Brightening Spray 160ml

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Highlights:

Dr Rashel VC & Niacinamide Essence Brightening Spray 160ml

Mild Skin-friendly

Natural antioxidant

Smooth and softens skin

A refreshing, light spray

Benefits：

Create a youthful glow with Vitamin C essence spray.

A light, refreshing essence boosts skin’s smoothness, radiance, and vitality leaving it soft to the touch.

Natural moisture factors help skin retain healthy hydration levels.

This formula hydrates, protects, minimizing the appearance of hyperpigmentation, fine lines and wrinkles.

Skincare tip:

Suitable for use as a makeup setting spray or for freshening top-ups throughout the day, or for men as a natural clean aftershave Use anytime throughout the day for an extra boost of hydration!

How to use:

Hold upright; do not shake, as needed, Hold six inches from face or neck or anywhere of the body and spray in a circular motion. Spray onto the skin in a fine mist. Leave on for 2 to 3 minutes, and then gently pat dry.

Warning：

For external use only, Keep it in a dry and cool place, avoid direct contact with eyes, if contact occurs, rinse well with water, if irritation occurs, discontinue use. Keep it out of reach of children.

35 AED

9% OFFFeatured

Anua Peach 77% Niacin Brightening and Elasticity Protecting Peach Cream 50ml

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Anua Peach 77% Niacin Brightening and Elasticity Protecting Peach Cream 50ml

Anua Peach 77 Niacin Enriched Cream is a face cream enriched with fermented nutrients that brighten, moisturise and help fight rough, lacklustre skin. It contains ceramides, panthenol and collagen to restore moisture levels and increase skin elasticity and firmness. The cream has a powdery texture, absorbs quickly and does not leave a sticky feeling.

150 AED

6% OFFFeatured

Medicube PDRN Pink Collagen Capsule Cream 55gm

Creams, Face Cream, Skin Care

Medicube PDRN Pink Collagen Capsule Cream 55gm

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Medicube PDRN Pink Collagen Capsule Cream 55gm

Medicube PDRN Pink Collagen Capsule Cream is a premium Korean moisturizer that combines advanced skincare science with visible results. It features micro-encapsulated PDRN (polydeoxyribonucleotide) derived from salmon DNA, known for its regenerative properties, and collagen capsules that dissolve upon contact to nourish the skin deeply.

The lightweight gel base is infused with niacinamide for brightening and multi-molecular hyaluronic acid for deep hydration. Together, these ingredients work to enhance firmness, elasticity, and glow. The unique dual-phase formula allows for customizable hydration depending on your skin’s needs.

75 AED

11% OFFFeatured

Hair Care, Hair Colour, Hair Cream

Bolony Hair Color Cream 6 Intense Dark Blond 100ml

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Bolony Hair Color Cream 6 Intense Dark Blond 100ml

Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED

8% OFFFeatured

Conditioner, Hair Care

Sunny Isle Just For Wig, Weave, Braid & Extensions- Conditioner & Detangler 236ml

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Highlights:

Sunny Isle Just For Wig, Weave, Braid & Extensions- Conditioner & Detangler 236ml

Refresh and reduce frizz of dull wigs and weaves while conditioning and detangling dry/flat hair with Sunny Isle 2-in-1 Conditioner and Detangler. Expertly formulated for Synthetic & Natural: Wigs, Weaves, Braids and Extensions, this gentle, yet effective leave-in conditioner brings your hair back to life.

Features & Benefits:

Refreshes and reduces frizz of dull wigs and weaves

Infused with Sunny Isle Jamaican Black Castor Oil

Moisturizes, Detangles, and Conditions

60 AED

10% OFFFeatured

Pretty Cowry Peach Scrub 350ml

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Highlights:

Pretty Cowry Peach Scrub 350ml

Clean and gently exfoliate your complexion naturally. A natural source of salicylic acid, this natural scrub removes dirt and excess oil to deeply clean your pores. Finely ground Peach Stone gently exfoliates, removing dead skin cells as it polishes your skin for a smooth complexion.

45 AED

GIFT SET

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36% OFFFeatured

Creams, Skin Care, Tubes

Betasol Clobetasol Cream 30gm

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Highlights:

Betasol Clobetasol Cream 30gm

For the relief of the inflammatory and pruritic manifestations of corticosteroid-responsive dermatoses. In the treatment of moderate to severe plaque-type psoriasis.

35 AED

2% OFFFeatured

Pr. Françoise Bedon Body Lotion Against Stretch Marks 500ml

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Pr. Françoise Bedon Body Lotion Against Stretch Marks 500ml

Fade the appearance of stretch marks and restore your skin’s natural beauty with Pr. Francoise Bedon Body Lotion for Stretch Marks. Specially formulated by expert skincare laboratories, this rich and nourishing lotion is designed to reduce, prevent, and improve the look of stretch marks caused by pregnancy, weight fluctuations, or skin aging.

Enriched with powerful plant extracts, Vitamin E, and deeply hydrating emollients, it works to improve skin elasticity, boost regeneration, and smooth uneven texture. The formula penetrates quickly, helping to restore suppleness and firmness while protecting against dryness and further skin damage.

With consistent use, Pr. Francoise Bedon Stretch Mark Lotion leaves your skin softer, more even, and visibly refined—giving you the confidence to show off your skin again.

Key Benefits:

Reduces the Appearance of Stretch Marks – Improves skin texture and tone.
Prevents New Marks – Supports skin elasticity during pregnancy or weight changes.
Deeply Moisturizes & Nourishes – Restores smoothness and softness.
Protects & Repairs – Vitamin E shields against free radical damage.
Fast-Absorbing & Non-Greasy – Perfect for daily use.

How to Use:
Apply twice daily on targeted areas (abdomen, hips, thighs, arms) with gentle circular massages until fully absorbed. Use regularly for best results.

295 AED

10% OFFFeatured

Oils & Moisturizer, Skin Care

Rapid White Whitenizer Spot Remover Serum 60ml

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Highlights:

Rapid White Whitenizer Spot Remover Serum 60ml

Rapid White Whitenizer Spot Remover Serum is formulated to help clear discoloration and blemishes of the skin. Enriched with Vitamin E to protect the skin, this anti-spot serum whitens spot areas like sunburn and dark spots caused by sun exposure or bleaching creams.

How to use Rapid White Whitenizer Spot Remover Serum

Apply serum directly to the sunburn or affected area for 7 days only. Can also be mixed into lotions and creams. A maximum of 200ml bottle should be mixed into a cleansing milk. In case of skin reactions, discontinue use.

45 AED

13% OFFFeatured

Pastil Lavender Body Lotion 480ml

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Highlights:

Pastil Lavender Body Lotion 480ml

Pastil Body Lotion Is specially formulated and enriched with Moisturizing ingredients for healthy, radiant skin. Its light texture is absorbed quickly in the skin, leaving it soft and hydrated all day long. Frequent usage will make skin visibly radiant and moisturized.

35 AED

18% OFFFeatured

Lady Papaya Extract Hand & Body Lotion 400ml

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Highlights:

Lady Papaya Extract Hand & Body Lotion 400ml

70 AED

13% OFFFeatured

Hair Care, Hair Colour

ActiveX Colour Removal Wipes 50pcs Convenient and Effective Solution

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Highlights:

ActiveX Colour Removal Wipes 50pcs Convenient and Effective Solution

Easily correct hair color mishaps with ActiveX Colour Removal Wipes. This pack contains 50pcs of convenient wipes that effectively remove unwanted hair dye and help restore your natural hair color. Say goodbye to color mistakes with these handy and effective colour removal wipes.

35 AED

17% OFFFeatured

Young & Fresh Anti Marks Beauty Cream with Fruity Brightening Boosters

Face Cream, Skin Care, Spot Corrector

Young & Fresh Anti Marks Beauty Cream with Fruity Brightening Boosters

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Highlights:

Young & Fresh Anti Marks Beauty Cream with Fruity Brightening Boosters

Rich in revitalizing properties, deminishes acne scars, dark spots, freckles & blemishes
Hydrates skin & slow down ageing process
Helps in removing under eye dark circles, sun tan & skin’s discolouration
Boost skin’s inner strength, moisturizes & provides smoother, vibrant & well protected flawless skin

25 AED

25% OFFFeatured

Pure Skin Vanishing Lightening Care Serum 30ml

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Highlights:

Pure Skin Vanishing Lightening Care Serum 30ml

Helps to inhibit melanin production and prepares your skin for the next steps of your beauty routine

Enriched with fast penetrating nutrients that relaxes rough and dry skin

Enhances the skin’s defenses and preventing future damage

30 AED

12% OFFFeatured

Cococare Shea Butter Cream 110gm

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Highlights:

Cococare Shea Butter Cream 110gm

Shea Butter Cream gives your skin complete nourishment and superior protection.

This cream is delicately formulated with natural shea butter to help treat dryness.

Evens skin tone and maintains its natural color Organic Suitable for dry and sensitive skin.

Give your skin the hydration, vitality, and freshness it deserves.

75 AED

11% OFFFeatured

Hair Care, Hair Oil, Hair Treatment

Skin Doctor Camel Milk Whitening Day & Night Face Cream 100ml

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Highlights:

Skin Doctor Camel Milk Whitening Day & Night Face Cream 100ml

Instant brightening and long lasting fairness with deep moisturization.

Skin Doctor Camel Milk Day and Night Cream provide an instant brightening and long lasting fairness all day. It deeply moisturizes, soothes the skin as well as protecting it from adverse external factors.

How to use:

Get an ample amount of the cream and massage gently on the face and neck until absorbed.

40 AED