Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Mask, Skin Care

DR.MEINAIER Hyaluronic Acid Jelly Peel Off Jelly Mask 650gm

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DR.MEINAIER Hyaluronic Acid Jelly Peel Off Jelly Mask 650gm

Jelly masks are made mainly with refined alginate. They contain more alginate than regular rubber masks. So Jellymask texture is like jelly, which provides full hydration and a natural cooling effect all at once.
Hydro jelly mask trans from a gel-like mixture to a thick, rubber like mask that seals in moisture and infuses nourishing ingredients deeper into the skin.
Face mask covers your whole face without neglecting any small part of your skin such as under eye area and lips which makes it effective and reliable for you.
We have created moisturizing jelly face mask for all skin types, especially mature and aging skin, for women and men of any age who want to improve their skin appearance and achieve happier and healthier looking skin.

65 AED

Shower Gel, Skin Care

Bronz Tone Clarifying Shower Gel 1000ml

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Bronz Tone Clarifying Shower Gel 1000ml

Bronztone Clarifying Shower Gel is the perfect way to get a luminous complexion and soft, clean skin. This 33.8 oz shower gel is designed to eliminate all impurities and prepare your skin for the application of other products in the Bronztone range. It deeply cleanses the skin, leaving it feeling refreshed and revitalized. With regular use, you’ll notice your complexion glowing with a healthy radiance.

35 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Meilena Beauty Cream

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Meilena Beauty Cream

25 AED

14% OFFFeatured

Skin Doctor Glycerin Cream 200gm

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Skin Doctor Honey & Milk Soap 100gm

Intensive and nourishing soap for a healthy skin.

Skin Doctor Goat Milk Soap 100gm

Intensive and nourishing whitening & anti-Wrinkle soap with goat milk extract.

Skin Doctor Goat Milk Soap is created with mild but effective whitening essences plus the tropical blend of Goat Milk Extract to help fight wrinkles & whiten the skin while cleansing.
it contains fine moisturizers to soften, smoothen and prevent skin from dryness. Leaves your skin fairer, smoother, healthier and younger-looking.

How to use:

Apply onto wet face and body during shower or bath. Use regularly morning and night.

Skin Doctor Honey & Milk Soap is created with mild but effective moisturizing essences plus Honey and Milk Extract to help whiten skin while cleansing. It also contains fine moisturizers to soften, smoothen and prevent skin from dryness. Leaves your skin fairer, smoother, healthier and younger-looking.

How to use:

Apply onto wet face and gently massage thoroughly, then rinse off.

Use twice daily, morning and night.

30 AED

5% OFFFeatured

Oils & Moisturizer, Skin Care

Kirah Gold Intensive Half Cast OIl 250ml

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Kirah Gold Intensive Half Cast OIl 250ml

Kirah Gold Intensive Half Cast Oil (250ml) is an extra-whitening and brightening body oil designed to unify skin tone, reduce dark spots, and correct hyperpigmentation. Formulated with nourishing oils, it provides deep hydration and improves skin elasticity, leaving you with a smooth, radiant, and flawless “half-caste” glow.

95 AED

12% OFFFeatured

Cococare Vitamin E Lotion 470ml

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Cococare Cocoa Butter Lotion 470ml

This lotion is enriched with moisturizing Cocoa Butter and is ideal for treating wrinkles and stretch marks.

This rich, creamy formula has been specially developed to treat dry, rough skin.

Cocoa butter helps provide high hydration that helps even out skin tone.

Suitable for daily use to make your skin soft and protected.

The perfect head-to-toe moisturizer, with time you’ll feel the difference.

Give your skin endless hydration, light and long-lasting.

75 AED

20% OFFFeatured

Lady Diana Luxurious Gold Peel-Off Mask Radiant Skin in Minutes

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Lady Diana Luxurious Gold Peel-Off Mask Radiant Skin in Minutes

Elevate your skincare routine with Lady Diana luxurious gold peel-off mask, a premium facial treatment that leaves your skin looking radiant and youthful. Infused with real gold particles, this mask not only provides a touch of luxury but also delivers significant skincare benefits. Gold is known for its anti-inflammatory properties and helps reduce redness and skin irritation.

20 AED

33% OFFFeatured

Bar Soap, Feminine Care, Personal Care, Skin Care

Valera Khameerat Al Beera Soap 125gm

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Valera Khameerat Al Beera Soap 125gm

10 AED

30% OFFFeatured

PR+ Paris Puissance Plus Karité Brightening Dark Spot Serum for Black Skin 45ml

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PR+ Paris Puissance Plus Karité Brightening Dark Spot Serum for Black Skin 45ml

The dark spot concentrate from the PR+ Puissance Karité range, for areas that stay both dry and marked.

Targets marked areas • Deeply nourishes • Concentrated, never drying.

For those areas that resist because they lack as much care as nutrition
A concentrated texture that never dries out the skin
Targeted action on marks, with comfort on top
Applies before the cream, or blends into your body lotion

⭐ The concentrate that targets without ever drying.

Do you really have to choose between fading a mark and nourishing your skin?

That’s the trade-off dry skin is usually offered: a mark that resists, on a zone that already lacks suppleness, and dark spot serums so drying they worsen the discomfort instead of calming it.

The Puissance Karité Serum refuses that trade-off: a concentrate that works on marks and nourishes the skin in the same gesture.

On skin that finally feels comfortable, it evens the tone and makes room for the glow you’ve been dreaming of.

A dark spot serum formulated for Black and mixed-race skin: how it works

Targeted action: a concentrate that acts on marked areas.
Built-in nutrition: shea respects and nourishes dry skin, where other serums dry it out.
Progressive radiance: a brighter complexion, with no trade-off on comfort.

Nutrition and radiance actives in the Puissance Karité range

Shea butter: nourishes and soothes targeted dry areas.
Liquorice & Aspergillus ferment: even the tone and support cell renewal.
Lactic acid: gentle micro-exfoliation that helps fade marks.

Why is this serum different from classic dark spot serums?

✓ A targeted concentrate that never dries the skin, unlike many dark spot serums
✓ Action on marks and on the comfort of dry skin, at the same time
✓ Pairs with the body lotion to extend its action over the body
✓ A formula suited to Black, dark and mixed-race skin

How to fit this serum into your Black or mixed-race skin routine

As a targeted care

Apply a few drops to clean skin, preferably in the evening, before your Karité cream, focusing on marked areas (morning use is also fine).

The Comfort Mix

Add a few drops to your Karité body lotion for a radiance and nutrition boost on the body.

Expert tip

The serum remains the concentrated step; for daily nutrition, pair it with the Karité face cream or body lotion

210 AED

11% OFFFeatured

Perlay Goldie Sensitive Cream 85gm

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Perlay Goldie Sensitive Cream 85gm

Goldie Pearl Perlay Armpit and between-the-legs discoloration can be treated with Perlay Goldie Sensitive Cream.

It produces rapid whitening because it is rich in collagen and milk’s beneficial properties.

Made for extremely sensitive skin with skin-loving components

Antioxidants abundant in this product help to rejuvenate and reenergize dull skin.

Are you sick of addressing stains and other issues under your armpits and between your legs on your own?

Your concerns can be solved with Perlay Goldie Sensitive Cream, so don’t worry! It is light in weight and deeply penetrates the skin to address the issue.

40 AED

PRODUCTS ON SALES

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17% OFFFeatured

Lotion, Skin Care

Pure Skin Lightening Body Lotion 275ml

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Pure Skin Lightening Body Lotion 275ml

Based on grenadine, Pure Skin Body Lotion unifies the complexion while regenerating your skin. Its daily use rids you of impurities on your skin and restores its radiance.

Pure Skin vanishing care Body Lotion with pomegranate seeds and collagen moisturizes the skin

Its rubbing action deeply cleanses the skin. This Body Lotion leaves your skin smooth, even, and radiant.

It may be used on all types of skin. This promotes the quick removal of dead skin cells and helps to generate new skin growth. The result is soft and silky skin.

It is a moisture-rich bar. It exfoliates and deeply cleanses the skin, helping to restore your skin’s youthful glow while removing impurities.

25 AED

6% OFFFeatured

Golden Lightening Face Cream with Vitamin E 60gm

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Golden Lightening Face Cream with Vitamin E 60gm

The Golden Face Cream is a skin care product that can help to prevent signs of aging, enhance the overall radiance and texture of your skin and deliver anti-aging benefits.

Our Golden Face Cream is a potent combination of powerful cleansing ingredients that break down dirt and oil on your face, leaving your skin clean and fresh. Golden Face Cream for men ensures that your skin is well hydrated and rejuvenated. Designed to reduce wrinkles and fine lines, it also helps restore the look of glow to your skin!

Recommended Uses For Product Wrinkles, Uneven Skin Tone, Moisturizing, Anti-aging

75 AED

25% OFF

Mekako Antiseptic Soap 100gm

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Mekako Antiseptic Soap 100gm

Mekako Antiseptic soap offers comprehensive protection for the skin, effectively combating a range of common skin issues. It acts as a reliable defense against problems like acne, blackheads, clogged pores, pimples, body itching, pruritus, and furfur. In addition, Mekako soap goes beyond its protective properties by enhancing the skin’s complexion, functioning as a skin whitener bath soap. It gently exfoliates the skin, removing dead skin cells, while effectively treating whiteheads and blackheads without causing dryness. With Mekako Antiseptic soap, you can enjoy healthier, clearer, and more vibrant skin.

15 AED

19% OFFFeatured

Face Cream, Skin Care

Carrot Magic Exclusive Carrot Beta Carotene Whitening Face Cream.

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Carrot Magic Exclusive Carrot Beta Carotene Whitening Face Cream.

Carrot Magic Exclusive Carrot Beta Carotene Whitening Face Cream is a brightening and moisturizing facial skincare cream formulated to help improve the appearance of dull, dry, and uneven-looking skin while promoting a smoother and more radiant complexion.

Featuring carrot and Beta Carotene-focused skincare, this face cream provides nourishing care that helps maintain skin softness, moisture, and a healthy-looking glow. Beta Carotene is known for its antioxidant properties and complements the carrot-based formula to support the appearance of conditioned and revitalized skin.

With regular use, Carrot Magic Exclusive Carrot Beta Carotene Whitening Face Cream helps keep facial skin feeling moisturized, smooth, soft, and supple while supporting a brighter and more even-looking appearance.

Key Benefits:
• Helps brighten dull-looking facial skin.
• Helps promote a more even-looking complexion.
• Beta Carotene-focused skincare formula.
• Provides nourishing carrot-based facial care.
• Helps moisturize dry-feeling skin.
• Leaves facial skin feeling softer and smoother.
• Helps promote healthy and radiant-looking skin.
• Supports skin softness and suppleness.
• Provides antioxidant-focused skincare.
• Suitable for regular facial skincare.

Directions for Use:Cleanse and dry the face before application. Apply a small amount evenly to the face and neck and massage gently using circular motions until completely absorbed. Use regularly as part of your facial skincare routine. During daytime use, follow with an appropriate broad-spectrum sunscreen.

For external use only. Avoid direct contact with the eyes. Do not apply to broken or irritated skin. Patch testing before first use is recommended. Discontinue use if irritation occurs.

65 AED

17% OFFFeatured

A Bonne UV Primer Super Milk Moist Drop with SPF50+ PA++++ 7ml

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A Bonne UV Primer Super Milk Moist Drop with SPF50+ PA++++ 7ml

CC Super Milk provides high UV protection efficacy and very water resistant. This formula is color-correcting and pore-blurring effectively all day long.

* Baby Fruit Mix provides whitening efficacy and delay premature aging skin and caused by sunlight.

* 3X Milk Complex working together to provide hydrated, bouncy and balanced skin.

* Glutathione & Vitamin B3 excellently giving skin a healthy white.

Direction: Apply generously 15 minutes before sun exposure.

25 AED

13% OFFFeatured

Pretty Cowry Bamboo Charcoal Mask 200ml

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Pretty Cowry Bamboo Charcoal Mask 200ml

Bamboo Charcoal Black Mask is a high-quality product to recover youthful skin appearance. It is formulated with Vitamin A and E and it revitalizes and maintains the moisture balance of the skin.

35 AED

7% OFFFeatured

AXIS-Y Biome Radiating Intensified Essence 50ml

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AXIS-Y Biome Radiating Intensified Essence 50ml

Radiance + Improve Wrinkles + Elasticity

5 kinds of probiotics and prebiotics form a “special blend” with 73% of “Bifida Ferment Lysate” which is rich in vitamins and proteins for dull and rough skin caused by a water-oil imbalance. The essence also contains Adenosine, a functional ingredient which improves wrinkles and fine lines. Additionally, the light and refreshing and slightly tacky “velvet fluid” formula provides nutrition to the skin to firm the skin and provide a nourished sensation.

130 AED

17% OFFFeatured

Face Cream, Spot Corrector, Skin Care

Lemon Glow Dark Spot Corrector 50gm

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Lemon Glow Dark Spot Corrector 50gm

Lightening Strength: Gentle Radiance – Ideal for Oily & Acne-Prone Skin

Lemon Glow Ultimate Lightening Dark Spot Corrector is a targeted treatment formulated to help visibly reduce the appearance of stubborn dark spots, post-acne marks, and areas of uneven skin tone. Enriched with brightening ingredients, it helps improve the appearance of discoloration while promoting a clearer, more even-looking complexion.

Its concentrated formula is designed for use on areas of discoloration such as dark spots, acne marks, elbows, knees, knuckles, and other uneven areas. With continued use, skin appears brighter, smoother, and more even-toned, revealing a naturally radiant complexion.

125 AED

12% OFFFeaturedOut Of Stock

Shower Gel, Skin Care

Nano Extra White Whitening Shower Gel Plus Glutathione 5 Days Whitening

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Nano Extra White Whitening Shower Gel Plus Glutathione 5 Days Whitening

Nano extra white whitening shower cream with natural papaya and carrot is made with vitamin a and c to help reduces oil, acne, melasma and freckles on your body and shedding cells to whiten your skin.

75 AED

8% OFFFeatured

Creams, Skin Care

QV Flare Up Cream for Irritated Conditions 100gm

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QV Flare Up Cream for Irritated Conditions 100gm

QV Flare Up Cream is used to treat irritated skin conditions such as eczema and atopic dermatitis. The cream contains ingredients such as glycerin and ceramides that help moisturize and soothe the skin. It is also free of fragrances, colors, and other harsh chemicals, making it safe to use on sensitive skin.

Benefits and features:

Helps moisturize dry and irritated skin.

Soothes and irritates the skin.

Helps reduce redness and inflammation of the skin.

Helps protect the skin from further irritation.

How to use :

Before use, make sure the skin is completely clean and dry.

Apply a small amount to irritated or sensitive areas of skin.

Gently massage in circular motions until completely absorbed by the skin.

60 AED

GIFT SET

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18% OFFFeatured

Lotion, Skin Care

Gluta Frozen White Cool Frozen Collagen Lotion Plus 10X Whitening 500ml

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Gluta Frozen White Cool Frozen Collagen Lotion Plus 10X Whitening 500ml

Frozen Lotion that is suitable for all skin types, including AHA, Alpha Arbutin 10 and collagen Vitamin C, which is part of helping to improve the lack of healthy skin. Makes skin whitening, smooth, tighten, decrease wrinkles. Make it pleasant to touch, sparkling aura, not return to being dark. Clear, bright, with aura revealing smooth white skin. New skin obtained from nourishment.

How to use:
Apply lotion to the neck, arm, whole body. For best results, use regularly in the morning without rinsing.

45 AED

13% OFFFeatured

Hair Care, Hair Oil, Hair Treatment

Skin Doctor Multivitamin Hair Serum 100ml

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Skin Doctor Multivitamin Hair Serum 100ml

Conditions, hydrates, protects color and shields hair against heat.

Skin Doctor Multivitamin Hair Serum helps in repairing any damage that is caused by perming, coloring or any other treatment to the hair. It restores the vitality of the hair, prevent hair loss and makes hair look fuller. It is rich in nutrients and contains anti-bacterial properties. It coats the surface of the hair and gives a shiny appearance to the hair.

How to use:

Pour a few drops of the Multivitamin Hair Serum between your palms and then spread evenly into your clean and towel dried hair.

35 AED

17% OFFFeatured

Cocoa Glow Supreme Brightening Treatment Cream 50gm

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Cocoa Glow Supreme Brightening Treatment Cream 50gm

Lightening Strength: Gentle Radiance – Deeply moisturizing for dry skin

Cocoa Glow Supreme Brightening Treatment Cream combines Cocoa Butter, Tamarind Seed Extract, Mulberry Root Extract, and Vitamin C in a rich, nourishing cream formulated to help visibly brighten skin while improving the appearance of uneven skin tone. Its creamy texture provides lasting moisture, making it especially suitable for dry and normal skin.

A blend of conditioning moisturizers and botanical extracts helps improve the appearance of dullness and discoloration while leaving skin feeling soft, smooth, and hydrated. With continued use, skin appears visibly brighter, healthier-looking, and naturally radiant.

125 AED

11% OFFFeatured

Lady Diana Herbal Collection Strawberry Enriched Scrub 500ml

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Lady Diana Herbal Collection Strawberry Enriched Scrub 500ml

“Lady Diana” strawberry scrub is enriched with natural exfoliants and strawberry extracts. It gently removes dead skin cells and unclogs pores to reveal softer and smoother skin. It eliminates blackheads and prevents acne from recurring. Direction: Gently massage with fingertips in a circular motion over damp face and neck, avoiding the area around the eyes. Wash off and pat dry. Use 2-3 time a week for healthy, glowing skin.

40 AED

9% OFFFeatured

Skin Doctor Anti-Frizz Hair Serum with Silk Proteins 125ml

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Skin Doctor Anti-Frizz Hair Serum with Silk Proteins 125ml

Transforms frizzy, wiry or coarse hair to softer, smoother hair with glossy shine. Protects and prolongs hair color.

Skin Doctor Anti-Frizz Hair Serum with Silk Proteins is an extra-strength hair serum for frizzy, wiry or coarse hair. It is specially blended with Silicone, infused with Vitamin E and Aloe Vera, instantly transforms unruly frizz for super shiny results. It helps eliminate dry, defiant hair and protect hair from damages due to chemical process, heat and pollution. Hair will be extremely supple, soft and easy to manage with a healthy look. It helps extend the life of color-treated hair. Also protects hair from damages of the sun with effective sunscreen.

How to use:

After cleansing hair and towel dry, drop Hair Serum onto palm and smooth evenly through the hair, use more or less depending on the length and volume of the hair. Do not rinse off.

50 AED

10% OFFFeatured

Odeon Olive Body Lotion 400ml

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Odeon Olive Body Lotion 400ml

The goodness of olive oil in this Nourishing Body Lotion restores the lost moisture to keep your skin smooth and soft

Highlights

ODEON Nourishing Body Lotion is filled with the richness of Olive oil and Vitamin E
Its special formulation also helps to protect your skin from harmful sun rays
The antioxidants of Vitamin-E nourishes your skin from within

45 AED

17% OFFFeatured

Hair Care, Hair Treatment

Damatol Medicated Hair Scalp and Skin Treatments 250gm

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Damatol Medicated Hair Scalp and Skin Treatments 250gm

Damatol Medicated Hair Treatment is a specialized formula designed to address a variety of scalp and hair concerns. With its blend of active ingredients, it helps combat dandruff, soothe itching, and nourish the scalp, promoting healthier and more manageable hair. Ideal for those suffering from dry, flaky scalps, or mild scalp irritations, Damatol offers quick relief while improving the overall health of your hair.

Key Benefits:

Dandruff Control: Effectively combats dandruff, flakes, and scalp dryness.
Soothes Itching: Alleviates scalp irritation and itching, providing comfort.
Nourishes the Scalp: Hydrates and nourishes the scalp, promoting healthier hair growth.
Strengthens Hair: Helps improve hair texture and manageability.
Gentle and Effective: Suitable for all hair types, including sensitive scalps.

Usage:

Apply a small amount of Damatol to your scalp.
Massage gently for a few minutes to ensure even distribution.
Leave on for a few minutes to allow the product to take effect.
Rinse thoroughly with warm water.
Use regularly for best results.

For a healthier, more comfortable scalp and smoother, dandruff-free hair, choose Damatol Medicated Hair Treatment for your hair care routine.

50 AED

20% OFFFeatured

Lotion, Shampoo, Skin Care

Vaseline Intensive Care Advanced Repair Fragrance-Free Body Lotion 200ml

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Vaseline Intensive Care Advanced Repair Fragrance-Free Body Lotion 200ml

Vaseline®Intensive Care™Advanced Repair Fragranced Moisturising Body Lotion moisturizes deeply to soothe dry skin and leave it smooth to the touch

Light, fast-absorbing moisturizing lotion with a non-greasy feel

Use Vaseline®lotion or cream daily for perfect all-over skincare

Vaseline®’s hydrating body lotion calms and soothes dry skin, leaving your skin feeling soft and moisturised

20 AED

33% OFFFeatured

Dr Rashel Hyaluronic Acid Essence Cleansing Mousse 120ml

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Dr Rashel Hyaluronic Acid Essence Cleansing Mousse 120ml

Cleansing, makeup remover, high moisturizing

Exquisite Silicone brush:

This smooth Silicone brush with safety contact point can mildly cleanse and massage the skin without friction, remove impurity from the pores, and massage the skin tissue

Effective:

Hyaluronic Acid Cleansing Mousse’s essence gently cleanses and removes makeup from the face and eyes

It helps rebalance sebum production and leaves the skin perfectly matte.

Eliminates impurities and excess sebum while tightening the pores and leaves your skin plump and hydrated.

It is a soap-free cleansing base that causes skin dehydration.

How to use:

Pump a good amount of mousse and use the brush to gently massage in circular motions on damp skin. Rinse clean with water. Clean the brush head regularly.

Warning：

For external use only, avoid contact with eyes, if this occurs, rinse well with lukewarm water. If irritation occurs, discontinue use. Keep out of reach of children.

20 AED

11% OFFFeatured

Scrubs, Shower Gel, Skin Care

Melano Papayatone Shower Scrub Rightening With Papaya And Vitamin C 1000ml

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Melano Papayatone Shower Scrub Rightening With Papaya And Vitamin C 1000ml

Refreshing brightening shower scrub enriched with Papaya Extract, Alpha Arbutin, Vitamin C, and Vitamin E. Designed to cleanse the skin deeply while gently exfoliating to remove dead cells and dullness. Helps unify body tone, lighten dark areas, and leave the skin smoother, softer, and more radiant. Ideal for daily use to maintain a glowing, even, and healthy-looking complexion

How to use

Apply an adequate amount to wet skin during shower.
Massage gently in circular motions, focusing on darker or rough areas such as elbows, knees, and underarms.
Rinse thoroughly with warm water.
Use daily or 3–4 times weekly depending on skin sensitivity.

40 AED