Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Skin Care, Tonners

Yan Nameiji Whitening Rose Water Toner 450ml

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Yan Nameiji Whitening Rose Water Toner 450ml

Refresh, hydrate and brighten your skin with Whitening Rose Water Toner 450ml. This lightweight facial toner is enriched with rose water and hydrating ingredients to help remove residual impurities while restoring your skin’s natural moisture balance. It leaves your complexion feeling soft, refreshed and radiant without drying the skin.

Perfect for daily use, this alcohol-light formula helps prepare your skin for serums and moisturisers while improving the appearance of dull, tired-looking skin. Suitable for all skin types, it delivers long-lasting hydration and a healthy-looking glow.

120 AED

8% OFFFeatured

Skin Doctor Snow Bird Nest Intense Collagen Ampoule 3mlX10

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Skin Doctor Snow Bird Nest Intense Collagen Ampoule 3mlX10

Enriched with Bird’s Nest extract which is full of nutrients, Skin Doctor Snow Bird Nest Intense Collagen Ampoule helps to reduce the effects of aging and also helps to increase the amount of collagen present in the skin by boosting collagen production for maintaining youthful healthy skin.
Suitable for all skin types.

How to use:

Tap the top of the ampoule to move the fluid down its neck.
2. Use a towel or folded tissue and place around the break ring.
3. Push the top section away from hands with a clean snap to open the ampoule.
4. Apply the fluid onto face and massage until fully absorbed

60 AED

2% OFFFeatured

CeraVe PM Facial Moisturizing Lotion Ultra Lightweight 89ml

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CeraVe PM Facial Moisturizing Lotion Ultra Lightweight 89ml

CeraVe PM Facial Moisturizing Lotion has an ultra-lightweight, unique formula that moisturizes throughout the night and helps restore the protective skin barrier with three essential ceramides (1, 3, 6-II). The formula also contains hyaluronic acid to help retain skins natural moisture and niacinamide to help calm skin. Oil-free. Non-comedogenic. Fragrance-free. Gentle, non-irritating formula Key Ingredients: MVE Technology: This patented delivery system continually releases moisturizing ingredients for 24-hour hydration Ceramides: Essential for healthy skin, ceramides help restore and maintain the skins natural barrier Hyaluronic Acid: This ingredient attracts hydration to the skins surface and helps the skin retain moisture Niacinamide: Helps repair a compromised skin barrier while improving the appearance of the skin. Brand Story By CeraVe

98 AED

14% OFFFeatured

Active White Clarifying Softening Body Oil with Honey 70ml

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Active White Clarifying Softening Body Oil with Honey 70ml

Active White body oil moisturizes skin softly. Used daily your complexion recovers radiance and harmony. Thanks to the active properties of honey, the skin is better protected and smoother.

Product benefits

Moisturizes and clarifies skin
Harmonizes the complexion
Softens and protects the skin.

How to use

Apply on dry or damp and clean skin preferably after shower or bath. Rinse hands well after use. In case of contact with eyes rinse immediately.

Use of the product should not exceed 15 days. Let the skin rest 2 weeks between each routine.

Used daily, BIOCARROT soap deeply cleans and softens the skin. The carrot oil it contains helps strengthen its protective action. Day after day, the complexion is more uniform and the skin brighter.

30 AED

13% OFFFeatured

Rinju Gold Shea Butter Lotion 473ml

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Rinju Gold Shea Butter Lotion 473ml

Ultimate Moisture and Protection: All-Day Hydration

Indulge your skin with our deeply hydrating lotion, enriched with pure shea butter. This luxurious formula smoothes and softens all skin types, restoring their youthful glow. Enjoy the exotic fragrance, expertly blended with essential oils, for the ultimate relaxing experience.

Benefits:

Deep Hydration: Keeps your skin moisturized and protected throughout the day.

Smoothes and Softens: Pure shea butter nourishes and revitalizes all skin types.

Restores Youthful Glow: Helps your skin regain its natural radiance.

Exotic Fragrance: A unique blend of essential oils provides a relaxing and pleasant scent.

Gentle and Effective: Suitable for daily use on all skin types.

Experience the ultimate in skin hydration and care with our Ultimate Moisture and Protection lotion.

65 AED

25% OFFFeatured

Nature White Luxury Body Soap with Snail Slime 4.8oz

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Nature White Luxury Body Soap with Snail Slime 4.8 oz.

Nature White Soap is specially conceived for rapid and strong action. Thanks to plants extracts, it attenuates dark spots, cleans the skin, softens, lightens deeply, delicately and gradually the skin.The skin becomes naturally beautiful.

15 AED

14% OFFFeatured

Skin Doctor Facial Cleanser Rose 225ml

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Skin Doctor Facial Cleanser Rose 225ml

Perfume free micellar formula for face, eyes and lips. Removes make up, Cleanses and Soothes.

Skin Doctor Facial Cleanser with Rose Extract effectively removes make up, environmental build-up, dead skin cells and harmful impurities that can cause clogged pores. It lifts away dirt, oil and makeup without harsh rubbing, leaving skin perfectly clean, hydrated and refreshed. It is good for all skin types.

How to use:

Pour on a cotton pad and wipe off. No need to rinse off.

30 AED

13% OFFFeatured

A3 Lemon + Honey White Body Milk Lotion 400ml

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Highlights:

A3 Lemon + Honey White Body Milk 400 ml

Antioxidant and Purifying – Helps reduce skin blemishes

Nourishing and moisturizing – Helps prevent skin ageing

Brighten and soften your skin with this luxurious lotion!

Infused with natural extracts paired with Niacinamide (known to be able to treat uneven skin tone), it delivers benefits and glowing radiance.

The rich formula absorbs easily, leaving skin supple and youthful.

Pleasure lasts in the aromatic, fresh fragrance of the italian citrus groves.

Use: Apply mornings and evenings on cleansed skin, massaging delicately until complete absorption.

Warning: For external use only – Do not apply on eye area – Do not use on irritated or damaged skin – Suspend use if an allergic reaction arises.

65 AED

8% OFFFeatured

LightenUp Girl Intense Perfection Lightening Serum 30ml

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LightenUp Girl Intense Perfection Lightening Serum 30ml

Discover the power of our exceptional LightenUp Girl Intense Perfection Lightening Serum, formulated to promote a clearer, brighter, and more even skin tone. This potent serum features anti-oxidant Vitamin C, which not only firms the skin but also enhances its radiance.

Directions: Apply the serum to cleansed, dry skin, preferably at night. Allow it to dry before applying any other products.

Warnings: For external use only. Avoid the eye area. Keep out of reach of children. If pregnant or nursing, consult a physician before using this product.

Key Ingredient: Rumex Occidentalis.

120 AED

7% OFFFeatured

Dr Meinaier Carrot Whitening Sugar Scrub 650gm

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Dr Meinaier Carrot Whitening Sugar Scrub 650gm

65 AED

PRODUCTS ON SALES

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10% OFFFeatured

Hair Care, Hair Oil

Silky Cool Brazilian Nano Keratin Hair Straightening & Smoothing Step-4 Hair Serum 120ml

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Silky Cool Brazilian Nano Keratin Hair Straightening & Smoothing Step-4 Hair Serum 120ml

Achieve smooth, frizz-free, and straight hair with the Silky Cool Brazilian Keratin Hair Straightening Kit. This complete four-step treatment is designed to cleanse, straighten, nourish, and protect your hair using a perfect blend of Keratin and Collagen. Ideal for professional use, it provides long-lasting sleekness and a shiny, healthy finish. Whether you’re looking to straighten your hair or treat it with nourishing keratin, this kit does it all.

Precautions:

For professional use only.
Avoid contact with eyes, skin, and scalp. If irritation occurs, rinse immediately and discontinue use.
Always perform a patch test before application.
Use in a well-ventilated area and wear gloves.
Do not use on henna or metallic dye-treated hair.
Keep out of reach from children and store in a cool place.

45 AED

14% OFFFeatured

Hair Treatment, Hair Care

Aphogee Two-step protein treatment 118ml

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Aphogee Two-step protein treatment 118ml

Aphogee Two Step Protein Treatment. This unique treatment is composed of magnesium and modified proteins that fuse into the hair when exposed to heat. The result is that breakage is dramatically reduced. ApHogee Two Step Protein Treatment is a salon service product that is different from any product available for home use. During the process, ApHogee Treatment hardens into the hair, dramatic proof that something special is happening. A hood dryer is required for best results. After rinsing and moisturizing with ApHogee Balancing Moisturizer, patients are amazed by the results. ApHogee Two Step Protein Treatment can also enhance other salon services. This healing process is highly recommended for hair that: Is too weak or fine to take a perm or relaxer. (Use the week BEFORE service) Is over-bleached. Does not hold color. (Use PRIOR to color application) Breaks when combing or brushing. Is mushy when it is wet and brittle after drying.

95 AED

5% OFFFeatured

Conditioner, Hair Care, Kids & Baby Care

Aussie Paraben-Free Total Miracle Conditioner with Apricot for Damage Hair 900ml

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Aussie Paraben-Free Total Miracle Conditioner with Apricot for Damage Hair 900ml

PREPARE TO BE WOWED. With Aussie Total Miracle Conditioner, there’s no such thing as too much of a good thing. Infused with apricot and Australian macadamia oil, this powerhouse conditioner keeps your hair gorgeous with 7 Aussome benefits: strengthening against damage, softness, split-end protection, moisture, humidity control, shine and smoothing. When it comes to great hair, miracles really do exist.

95 AED

7% OFFFeatured

Precious Skin Snail Gold Arbutin Mix Berry Body Lotion 500ml

Creams, Lotion, Skin Care

Precious Skin Snail Gold Arbutin Mix Berry Body Lotion 500ml

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Precious Skin Snail Gold Arbutin Mix Berry Body Lotion 500ml

Snail Gold Arbutin Mix Berry Body Lotion is a luxurious skincare product that combines the power of snail extract and arbutin with the nourishing benefits of mixed berries. This body lotion helps to lighten and brighten the skin while providing deep hydration. The unique formula works to improve skin texture, reduce dark spots, and even out skin tone. It leaves the skin feeling soft, smooth, and radiant, with a fresh fruity scent.

Benefits:

Helps lighten and brighten the skin with arbutin.
Moisturizes and nourishes the skin deeply.
Reduces dark spots and evens out skin tone.
Contains snail extract for improved skin texture.
Leaves the skin soft, smooth, and radiant with a fruity scent.
Suitable for daily use on all skin types.
How to Use:
Apply generously to clean, dry skin, massaging gently until fully absorbed. Use daily for optimal results.

65 AED

13% OFFFeatured

AR Vitamin E Collagen Velvety Skin Smoothing Body Lotion For All Skin 600ml

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AR Vitamin E Collagen Velvety Skin Smoothing Body Lotion For All Skin 600ml

Nourishing & Hydrating: AR Vitamin E Collagen Body Lotion deeply moisturizes and nourishes the skin, leaving it soft, smooth, and radiant.

Collagen-Infused Formula: Enriched with collagen and Vitamin E, this velvety lotion helps improve skin elasticity, reduce dryness, and promote a youthful glow.

For All Skin Types: Gentle yet effective, this 600ml lotion is suitable for all skin types, providing long-lasting hydration and a silky-smooth feel.

65 AED

10% OFFFeatured

ODEON Charcoal and Tea Tree Face and Body Scrub 100ml

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Highlights:

ODEON Charcoal and Tea Tree Face and Body Scrub 100ml

Apply the scrub to a wet face Massage the scrub in brisk circular motions for 2 minutes and let it dry

Highlights

ODEON FACE AND BODY SCRUB 100ML
Avoid direct contact with eyes
Moisten the application areas apply required quantity massage with fingers in upward circular movements for 3-5 minutes rinse and pat dry

45 AED

6% OFFFeatured

Hair Care, Hair Treatment

Skala Hair Treatment Cream Babosa 1000gm

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Highlights:

Skala Hair Treatment Cream Babosa 1000gm

Aloe Vera skala expert products were especially developed to meet curly-haired costumers needs. These products have a classic ingredient: aloe vera. It is moisturizing stage which restores water. Besides they have in their formula, shea butter and D-panhenol. The perfect trio. Your curls will be ultra hydrated and with great glow.

Aloe vera: abundant of vitamins, minerals and aminoacids, it deeply restores hair.

Shea butter: it helps to keep hair healthy

D-panthenol: strength and moisturizing.

85 AED

5% OFFFeatured

Belle Face Lightening & Glowing Lotion 500ml

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Belle Face Lightening & Glowing Lotion 500ml

In view of the difficulties encountered by many people, men as women have to solve definitively the problems of black spots on the elbows, palms and other eye contours without forgetting the harmonization of the complexion. we have elaborated for you and with a very high precision an ultra strong anti stain milk, it acts precision on the softness of your skin, eradicates definitively these different ailments ,it gives you the possibility to correct all skin problems in 5 days.

95 AED

17% OFFFeatured

Biocos Hyaluronic Acid Face Wash Mousse Hydrating Cleanser with Aloe Vera

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Highlights:

Biocos Hyaluronic Acid Face Wash Mousse Hydrating Cleanser with Aloe Vera

Hydrates and Refreshes : Enriched with Hyaluronic Acid, this mousse cleanser deeply moisturizes, leaving your skin feeling soft, smooth, and refreshed without drying out.
Gentle Breakout Prevention : Infused with Aloe Vera and Vitamin E, it gently cleanses while helping to prevent breakouts, giving you clearer, healthier skin with every wash.
Deep Pore Cleansing : The rich, foamy mousse unclogs pores, removing dirt and impurities effectively. Ideal for a fresh, deep clean that leaves your face feeling rejuvenated.
Soft and Non-Drying : Designed with Pro-Vitamin B5 and Glycerin, this formula hydrates while cleansing, ensuring your skin stays moisturized and soft without any tightness or dryness.
Perfect for Sensitive Skin : With soothing ingredients like Aloe Vera and a gentle formula, this face wash is perfect for sensitive skin, providing a calming and non-irritating experience with every use.

25 AED

11% OFFFeatured

Lotion, Shampoo, Skin Care

Vaseline Healthy Bright Soft+Glow Gluta Vitamin SPF 20 Body Serum 180ml

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Vaseline Healthy Bright Soft+Glow Gluta Vitamin SPF 20 Body Serum 180ml

Formulated with the powerhouse combination of GlutaGlow, 10x Multivitamin, Niacinamide, Vitamins C & E, and Vaseline Jelly, Vaseline Healthy Bright Soft+Glow SPF 20 Serum 180ml is designed to reduce hyperpigmentation and brighten dull skin while providing SPF 20 PA++ protection against UV rays. With 10x brightening power^, this serum activates the skin’s renewal process from within, revealing a radiant complexion and fading dark spots. Additionally, it nourishes the skin deeply and restores its natural moisture with its lightweight and non-greasy texture.

40 AED

GIFT SET

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13% OFFFeatured

Hair Care, Hair Styling Products

PrettyBe Hair Styling Cream Men 300ml

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PrettyBe Hair Styling Cream Men 300ml

35 AED

6% OFFFeatured

Hair Care, Hair Treatment

Skala Hair Treatment Cream Amido De Milho 1000gm

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Highlights:

Skala Hair Treatment Cream Amido De Milho 1000gm

Do you know that hair conditioning you will use all the time? That’s the one! You can’t help falling in love with it! Corn Starch products were especially designed to you in search of a daily ally for your hair. They have extreme repairing power making your hair stronger with intense glow. And the best is yet to come. It can be used either as a hair treatment conditioning or a leave-in conditioner.

Just use and let it rest all day long. Its formula is free from sulfate, parbaben, petrolatum and mineral oil #skalaapaixonadaporanimais is *vegan: it doens’t have any animal ingredients in its formulas.

Isn’t that great this new Skala’s concept? Especially developed to you who love animals.

85 AED

13% OFFFeatured

Conditioner, Hair Care

Blue Magic Olive Oil Conditioner 390gm

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Highlights:

Blue Magic Olive Oil Conditioner 390gm

Blue magic – olive oil anti-breakage conditioner

Anti-Breakage Protein Complex

Non-Greasy Formula

Softens and Makes Hair Manageable

Adds Shine to Dull Hair

Instantly Strengthens Hair

35 AED

22% OFFFeatured

Gift Sets, Lotion, Oils & Moisturizer, Skin Care

Skinamm Carrot Super Whitening Skin Lotion Face & Body 500ml & Carrot Super Whitening Oil Gel 200ml

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Highlights:

Skinamm Carrot Super Whitening Skin Lotion Face & Body 500ml & Carrot Super Whitening Oil Gel 200ml

Features moisturizing and antioxidant properties

Body moisturizer locks in moisture to help revitalize dry and dull-looking skin

Heals dry skin for glowing radiance with non-greasy, rich moisturization

70 AED

6% OFFFeatured

Curly & Wavy hair, Hair Care, Hair Oil

Doo Gro Infusion Styling Oil with Abyssinian Oil for Straight & Wavy Hai 133ml

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Highlights:

Doo Gro Infusion Styling Oil with Abyssinian Oil for Straight & Wavy Hai 133ml

Non-greasy, lightweight, for type 2a & 2b hair
Makes hair feel soft & smooth without weighing it down
Infused with Abyssinian Oil, Rosemary Leaf Extract & Vitamins
Tames frizzes • Detangles, Conditions, Moisturizes
Helps repair weak & damaged hair
Improves manageability
Mineral Oil & Silicone Free
Weightless
Non-Greasy

DIRECTIONS: Apply to palm of hand and work through damp or dry sectioned hair. Using a wide tooth comb, gently comb hair. Do not rinse out. Style as usual.

WARNING: Hair is flammable. Flammability is increased by product build-up. Keep hair away from sparks, flame, extreme heat or lit tobacco products. Keep out of reach of children.

85 AED

17% OFFFeatured

Body Gel, Skin Care, Tubes

Violet Glow Extensive Lightening Treatment Gel 50gm

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Highlights:

Lemon Glow Ultimate Lightening Treatment Gel 50gm

Lightening Strength: Gentle Radiance – Ideal for Oily & Acne-Prone Skin

Lemon Glow Ultimate Lightening Treatment Gel combines Lemon Peel Oil, Lingonberry Seed Oil, Mulberry Root Extract, and Licorice Extract in a lightweight treatment gel developed for oily, combination, and acne-prone skin. It helps visibly brighten skin, improve the appearance of uneven skin tone, and reduce the look of discoloration while promoting a clearer, smoother, and more balanced-looking complexion.

Its lightweight formula absorbs quickly with little to no residue, making it an excellent choice for oily and combination skin or for those who prefer a lighter alternative to a cream. With continued use, skin appears brighter, clearer, more even-toned, and naturally radiant.

125 AED

8% OFFFeatured

African Pride Olive Miracle Daily Hydration Oil Moisturizing Lotion 355ml

Hair Care, Hair Lotion

African Pride Olive Miracle Daily Hydration Oil Moisturizing Lotion 355ml

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African Pride Olive Miracle Hair & Scalp Strengthening Leave-In Conditioner, 510gm

Our new featherlight leave-in conditioner helps protect hair from damage while strengthening hair deep inside for a stronger, healthier look. This hair and scalp strengthening tonic is a unique recipe combining the finest African Miracle herbs and natural ingredients. in just one strep this unique daily treatment conditions and moisturizes hair to help repaid and strengthen dry, brittle damaged hair. Use daily on dry hair or after shampooing on wet hair. This quick absorbing, non-greasy featherlight formula is excellent for added protection before blow-drying.

60 AED

13% OFFFeatured

A Bonne 2in1 Spa Milk Salt Tube 350gm

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A Bonne 2in1 Spa Milk Salt Tube 350g

Spa Milk Salt is a skin whitening product with Milk formula and natural spa salt benefits. It provides nourishment to your skin with Pure Milk, Arbutin and Allantoin. It removes dirt deposits and dead Skin cells from you body, giving you a new and radiant skin.

* Moisturizing Spa Salt

* Whitening Yogurt

* Smooth & Baby Skin

✔ Natural Exfoliating

✔ Natural Anti Bacteria

✔ Natural Smooth & Radiant

Direction: Squeeze a generous amount and apply onto moist skin. Massage gently in circular motion to remove dead skin cells, then rinse with water.

35 AED

20% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Disaar Honey Miracle Lightening and Moisturizing Oil 100ml

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Disaar Honey Miracle Lightening and Moisturizing Oil 100ml

Disaar Honey Miracle contains natural extracts that rapidly infiltrate into the skin. It is also said to have a range of anti-aging benefits such as reducing fine lines, wrinkles, and hyperpigmentation, and improving elasticity & hydration.

Increase hair blood circulation on the scalp while also promoting hair growth.Improve the quality of your hair by helping it become stronger and smoother.It is a great skin moisturizer.Helps hydrate the skin, moisturize and reduce wrinkles.

20 AED