Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Skin Care, Tubes

Clinic Clear Lightening Tube 50gm

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Clinic Clear Lightening Tube 50gm

Discover the beauty secret of African American women with Dodo Cosmetics’ Clinic Clear Body Cream. This multi-function body care is specially formulated to meet the needs of African skin and unify, correct, protect, and brighten your complexion. Its light and non-greasy texture absorbs quickly, leaving your skin soft and hydrated, while protecting it from premature signs of aging. With regular use, your skin will be left feeling smooth, radiant, and unified. Achieve the perfect skin you’ve always dreamed of with Clinic Clear Body Cream from Dodo Cosmetics.

25 AED

10% OFFFeatured

ActiveX Lavender Relaxing and Calming Massage Lotion 1000ml

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ActiveX Lavender Relaxing and Calming Massage Lotion 1000ml

Unwind and relax with ActiveX Massage Lotion 1000 Ml – Lavender. This soothing lotion is infused with the calming properties of lavender, creating a truly tranquil massage experience. The lightweight formula glides effortlessly on your skin, providing deep hydration and leaving it feeling silky smooth and relaxed. Let the soothing aroma of lavender envelop your senses as you enjoy a rejuvenating massage. Experience pure relaxation with ActiveX Massage Lotion – Lavender.

45 AED

18% OFFFeatured

Palmer’s, Cocoa Butter Formula with Vitamin E, Tummy Butter for Stretch Marks 125g

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Palmer’s, Cocoa Butter Formula with Vitamin E, Tummy Butter for Stretch Marks 125g

Palmer’s® Tummy Butter® for Stretch Marks is formulated with a natural blend of Cocoa Butter, Argan Oil, Shea Butter, Collagen & Elastin to help nourish skin and improve elasticity. Clinically tested to reduce the appearance of Stretch Marks, this gentle balm is ideal for use during and after pregnancy or weight loss.

*IRI Infoscan 52 weeks ending 8/8/21 milo unit sale

** Based on an 8 week in-home trial by 55 female Panelists aged 18 to 49

Suggested use

Gently massage into skin around tummy or stretch mark-prone areas before bedtime. For best results use in a regimen with other Palmer’s® products for Stretch Marks as shown.

45 AED

17% OFFFeatured

JUUCEE Citrus Breeze Body Salt Scrub 250gm

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JUUCEE Citrus Breeze Body Salt Scrub 250gm

JUUCEE Citrus Breeze Body Salt Scrub 250g is a salt scrub that gently exfoliates the skin, leaving it soft, smooth, and radiant, while providing a refreshing citrus scent.

25 AED

10% OFFFeatured

Pr. Francoise Bedon Lightening Balm Ultime Carotte Luxe 50ml

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Pr. Francoise Bedon Lightening Cream Ultime Carotte Luxe 50ml

The Professor Françoise Bedon Cream is an intense and very fast depigmenting care with 100% natural plant and Carrot Extract. This formula treats and helps to eliminate scars and marks like the ones caused by pregnancy, age or sun exposure. Moreover, it contains Vitamin E to protect the skin from ageing and radicals. This extremely thorough formula was developed by highly qualified laboratories.

135 AED

13% OFFFeatured

Shower Gel, Skin Care

Jhalak Premium Aleo Vera Purifying Shower Gel

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Jhalak Premium Aleo Vera Purifying Shower Gel

35 AED

14% OFFFeatured

Shower Gel, Skin Care

Active White Clarifying Shower Gel with Collagen 500ml

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Active White Clarifying Shower Gel with Collagen 500ml

Active White shower gel with collagen contains active ingredients that contribute to gradually and smoothly clarify the complexion. It deeply cleanses the skin and harmonizes the complexion while leaving a pleasant fragrance.

Product benefits

Cleans skin thoroughly
Harmonizes the complexion
Gradually clarifies the skin

How to use

To be used for a daily toilet.

30 AED

2% OFFFeatured

Gift Sets, Oils & Moisturizer, Skin Care

Makari Naturalle Carotonic Extreme Multivitamin Toning Glycerin 500ml

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Makari Naturalle Carotonic Extreme Multivitamin Toning Glycerin 500ml

Listen! Are you ready to glisten? Our luxurious Carotonic Extreme Body Glycerin is our best-selling product for a reason. This ultra-fast absorbing body glycerin blurs imperfections while giving your skin an extra dose of shine. Layer on your legs, arms, shoulders, & decollete for perfectly, polished toned skin.

Recommended for all skin types
-Apply daily morning and night on cleansed, dampened body to seal in moisture
-Use before applying body lotion
-Do not apply on face and neck

295 AED

20% OFFFeatured

Creams, Face Cream, Skin Care

Alattar Lifting Face Cream Enlarging Cheeks & Reducing the Appearance of Wrinkles 200ml

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Alattar Lifting Face Cream Enlarging Cheeks & Reducing the Appearance of Wrinkles 200ml

20 AED

13% OFFFeatured

Lait Amino Glow Glutathione Injection + Kojic Body Lotion 500ml

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Lait Amino Glow Glutathione Injection + Kojic Body Lotion 500ml

Amino Glow injection super whitening body lotion uniquely combines super active whitening agents (glutathione and kojic acid) to effectively eliminate skin hyperpigmentation faster, keep your skin moisturised all day long while keeping dryness at bay.

Reveal a radiant, even-toned complexion with Amino Glow Injection Super Whitening Body Lotion, a 500 ml powerhouse expertly formulated to deliver visible results in hydration, luminosity, and pigmentation correction. Packed with 200,000 mg glutathione—a potent antioxidant—and kojic acid, this lotion works faster than typical brighteners to reduce melanin formation and fade stubborn dark patches.

Its lightweight, fast-absorbing texture ensures deep hydration without greasiness, while the built-in broad-spectrum SPF 50 protects against UV damage and maintains brightening results. Whether used on the face, body, or sensitive areas prone to darkening, it delivers fuller coverage and moisture that lasts all day.

Benefits
Supercharged skin whitening: High-level glutathione and kojic acid combo works to lighten skin and reduce pigmentation faster
Brightness with defense: SPF 50 protects against sun-induced dark spots, preserving your glow
Long-lasting hydration: Emollient-rich yet non-greasy formula keeps skin smooth and elastic throughout the day
Even skin tone & clarity: Helps eliminate hyperpigmentation and dark patches on elbows, knees, and underarms
Safe for daily use: Formulated for everyday application, supporting consistent care routines

How to Use
Apply generously on clean, dry skin after showering.
Massage gently until fully absorbed.
Use daily, morning and night.
Reapply sunscreen during the day to protect brightened skin.

175 AED

PRODUCTS ON SALES

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33% OFFFeatured

Bar Soap, Skin Care

Skin Doctor Argan Oil Soap 100gm

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Skin Doctor Argan Oil Soap 100gm

Moisturizing and softening anti-wrinkle soap.

Argan Oil Soap is created with mild but effective wrinkle essence plus the tropical blend of Argan Oil extract and Vitamin E to help reduce skin problems such as freckles, wrinkles and excess oil. It also contains fine moisturizer to soften, smoothen and prevent skin from dryness.

How to use:

Apply onto wet face and gently massage thoroughly, then rinse off. Use twice daily, morning and night.

10 AED

33% OFFFeatured

Gluta-C Concentrated Intense Whitening Glutathione & White Papaya Exfoliant 120ml

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Gluta-C Concentrate Intense Whitening Serum 120ml

Helps moisturize skin, soften, reduce acne, freckles, dark spots, prevent dull skin problems, increase skin clarity, nourish skin, inhibit melasma, rough skin or hot from sunlight. UV regularly. Slows the deterioration of skin cells, helping to reveal radiant skin, Increase skin to be white radiant, Nourish the skin, Inhibit the formation of skin roughness or burning from UV rays on a regular basis, Slow the deterioration of the cell state, Reveal radiant skin.

30 AED

17% OFFFeatured

Bar Soap, Skin Care, Spot Corrector

Pure Carrot Kojic, Arbutin and Carrot Oil Lightening Soap 190gm

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Pure Carrot Kojic, Arbutin and Carrot Oil Lightening Soap 190gm

Pure Carrot Kojic balance soap is rich in beta carotene which is a tonic to the skin and helps to reduce itchy skin, dryness, dark marks and premature ageing (especially around the neck) It also helps the healing process by assisting in the regeneration of new and healthy skin cells.

25 AED

14% OFFFeatured

Arena Gold HD Pro Beauty Serum 5ml

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Arena Gold HD Pro Beauty Serum 5ml

How to use Serum:

Take a pea-sized amount (about 3-4 drops) of a face serum from the dropper onto your palms Spread it between your palms without rubbing the product too much dab the serum all over your face and neck using small and gentle tapping motions. Wait for a couple of minutes before continuing with your skincare regime. You can also use it by mixing it with cream.

30 AED

14% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Dhin Dhin Body Brightening Oil Avocado 100ml

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Dhin Dhin Body Brightening Oil Avocado 100ml

Dhiin Dhiin Body Brightening Body Oil makes the skin fair and provides you with the ultimate hydration and clarification for your skin. Your skin feels moisturized, as well as, smoother looking complexion and a radiant glow. How to use: After cleansing skin, apply a small amount of Dhiin Dhiin Body

30 AED

17% OFFFeatured

Face Cream, Skin Care

Kanza Aloe Vera & Avocado Whitening Beauty Cream

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Kanza Aloe Vera & Avocado Whitening Beauty Cream

Kanza cream, helped me remove dark circles, acne, wrinkles, freckles and signs of aging, and Kenza cream is a very popular cream that helps moisturize and lighten the skin, as I discovered from my experience with Kenza cream that it helps protect it from ultraviolet ray

Highlights

Helpful to reduce dark circles resulting in even skin tone
Improve appearance of pigmentation marks and reduce face puffiness
Stimulates skin renewal and helps lighten spots, blemishes

25 AED

5% OFFFeatured

Conditioner, Hair Care

Petal Fresh Pure Lavender Anti Frizz Conditioner 335ml

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Petal Fresh Pure Lavender Anti Frizz Conditioner

Nourishes hair with intense moisture

“Soothes hair to help eliminate dryness & brittleness. ”

“Infused with natural essential oils. ”

No harsh preservatives, parabens nor GMO’s

Safe for colored hair. Vegan & cruelty-free.

95 AED

5% OFFFeatured

Cantu Avocado Hydrating Shampoo 400ml

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Cantu Avocado Hydrating Shampoo 400ml

Cantu Avocado Hydrating Shampoo is a moisturizing shampoo specially developed for dry and damaged hair. This formula contains high-quality avocado extracts and nourishing ingredients to gently cleanse hair and provide it with intense moisture.

The hydrating shampoo cleanses the hair thoroughly, removing impurities and build-up, leaving it clean, refreshed and hydrated. It improves the combability of the hair and gives it softness and shine. The hair is moisturized without being dried out or weighed down.

Cantu Avocado Hydrating Shampoo can be applied to damp hair and massaged gently. Allow to lather and rinse thoroughly. Repeat the process if necessary.

The shampoo’s formula is free of mineral oils, sulfates, parabens and other harmful chemicals. It is gentle on your hair and scalp and is suitable for dry and damaged hair.

Cleanse your hair with Cantu Avocado Hydrating Shampoo and enjoy clean, hydrated and healthy hair. Give your hair the moisture it needs and make it shine and glow!

38 AED

8% OFFFeatured

Healthy Glow Body Pro Lightening Milk Lotion 400ml

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Healthy Glow Body Pro Lightening Milk Lotion 400ml

Transform your skin with Healthy Glow Lightening Milk. Formulated with Alpha Arbutin & Kojic Acid and other actives effectively lightens the skin to give a clear smooth supple young fairer looking complexion, free from blemishes. It fades dark spot and moisturizes the skin lastingly. It is non-sticky and absorbed into the skin quickly without leaving any sticky feel.

Benefits

This is a body lotion with Alpha Arbutin and Kojic Acid. It effectively lightens the skin for a visible enhanced skin tone free from dark spots, stretch marks and other skin blemishes.

Usage – apply gently all over the body with special attention to dry areas. Slowly massaging it in. Best used after bath and with the shower cream.

120 AED

25% OFFFeatured

Glow Bliss Half Cast Super Instant Whitening Strong Whitening Milk 500ml

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Glow Bliss Half Cast Super Instant Whitening Strong Whitening Milk 500ml

Glow Bliss Half Cast Super Instant Whitening Strong Whitening Milk is a 500ml body milk designed for a targeted body-care routine focused on brighter, smoother and more even-looking skin.

The product label highlights Alpha Arbutin, L-Glutathione, Kojic Acid, Salicylic Acid and Retinol. It is presented as a strong whitening milk suitable for all skin types, with SPF 50+ PA+++ stated on the packaging.

Key Features:

• Glow Bliss Half Cast formula
• Super Instant Whitening Strong Whitening Milk
• Contains Alpha Arbutin
• Contains L-Glutathione
• Contains Kojic Acid
• Contains Salicylic Acid
• Contains Retinol
• Designed for body care
• Helps moisturize and condition the skin
• Supports a brighter and more even-looking complexion
• SPF 50+ PA+++ stated on the packaging
• 500ml / 17.3 fl. oz.

How to Use:

Apply an appropriate amount evenly to clean, dry body skin and gently massage until absorbed.

For best results, use consistently as part of your regular body-care routine.

Avoid contact with the eyes and do not apply to broken or irritated skin. Patch test before first use and discontinue if significant irritation develops.

Because the label lists retinol and salicylic acid, use according to the manufacturer’s directions and consider appropriate daytime sun protection.

For external use only.

150 AED

GIFT SET

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13% OFFFeatured

Lotion, Skin Care

Palmer’s, Shea Butter Formula with Vitamin E, Raw Shea Nourish Daily Body Lotion 400ml

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Palmer’s, Shea Butter Formula with Vitamin E, Raw Shea Nourish Daily Body Lotion 400ml

Soothe and Nourish skin with Palmer’s® Shea Butter Formula® daily body lotion, crafted with vitamin-enriched Shea Butter to richly replenish dry, sensitive skin.

Shea Butter (Butyrospermum Parkii)*: Sustainably produced, raw shea butter contains important vitamins and micro-nutrients, making it a superior skin-friendly moisturizer particularly for soothing sensitive skin.

Suggested use

Use daily on clean, dry skin.

65 AED

7% OFFFeatured

Hair Care, Hair Cream

Silky Cool Brazilian Nano Keratin Hair Straightening & Smoothing Step-2 Straightening Cream 1000ml

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Silky Cool Brazilian Nano Keratin Hair Straightening & Smoothing Step-2 Straightening Cream 1000ml

Achieve smooth, frizz-free, and straight hair with the Silky Cool Brazilian Keratin Hair Straightening Kit. This complete four-step treatment is designed to cleanse, straighten, nourish, and protect your hair using a perfect blend of Keratin and Collagen. Ideal for professional use, it provides long-lasting sleekness and a shiny, healthy finish. Whether you’re looking to straighten your hair or treat it with nourishing keratin, this kit does it all.

Precautions:

For professional use only.
Avoid contact with eyes, skin, and scalp. If irritation occurs, rinse immediately and discontinue use.
Always perform a patch test before application.
Use in a well-ventilated area and wear gloves.
Do not use on henna or metallic dye-treated hair.
Keep out of reach from children and store in a cool place.

650 AED

11% OFFFeatured

Body Gel, Oils & Moisturizer, Shampoo, Skin Care

Vaseline Nourishing Moisture Body Gel Oil 200 ml

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Vaseline Nourishing Moisture Body Gel Oil 200ml

Vaseline Nourishing Moisture Body Gel Oil is made with 100% pure cocoa to help restore moisture to dry and dull skin. This lightweight gel oil provides a natural glow and absorbs quickly without leaving behind a greasy feel.
Key Benefits:
• Vitalizing Gel Oil: Promotes healthy, glowing skin with its rich, nourishing formula.
• Made with Pure Cocoa: Helps improve the skin’s appearance and brings out a natural glow.
• Revitalize Dull Skin: Ideal for dry, dull skin in need of moisture and rejuvenation.
• Quick Absorption: Leaves skin feeling soft and smooth without a greasy residue.
How to Use:
• Apply a few drops of Vaseline Intensive Care Cocoa Radiant Gel Oil to your skin. Massage it in, focusing on particularly dry areas.
• Use as needed for soft, glowing skin.

40 AED

13% OFFFeatured

Ramsii Lotion with Coconut Oil and Vitamin E 473ml

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Ramsii Lotion with Coconut Oil and Vitamin E 473ml

This hand and body lotion soothes and softens skin.

65 AED

11% OFFFeatured

Cantu Acai Berry Revitalizing Treatment Masque 340gm

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Cantu Acai Berry Revitalizing Styling Gel 524gm

Cantu Acai Berry Revitalizing Styling Gel is a versatile styling gel specially designed to give your hair hold, definition and a healthy shine. With its lightweight formula enriched with acai berry extract, it nourishes and strengthens hair while providing a long-lasting and natural style.

The styling gel is easy to spread through the hair and allows for flexible styling. It helps to control frizz and improve hair structure, for defined curls or straight hair. The acai berry extract contains valuable antioxidants that protect the hair from damage and give it a healthy shine.

Cantu Acai Berry Revitalizing Styling Gel can be used on damp or dry hair. Distribute a small amount of gel in the palms of your hands and distribute evenly throughout the hair. Style as desired and allow to air dry or blow dry with a diffuser.

Pamper your hair with the Cantu Acai Berry Revitalizing Styling Gel and enjoy long-lasting and well-groomed styling.

40 AED

13% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Now Foods Solutions Comforting Massage Oil 473ml

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Now Foods Solutions Comforting Massage Oil 473 ml

Condition: Skin in need of a skin-softening massage and natural moisturizers.

Solution: Comforting Massage Oil is an advanced blend of natural oils specifically formulated for relaxation and skin rejuvenation. Natural essential oils from lavender, chamomile and patchouli are combined with grape seed, apricot and almond oils to provide a full spectrum of emollient properties. The tranquil and calming essence of Comforting Massage Oil is the perfect complement to a therapeutic massage. It can also be used as a daily moisturizer to leave skin feeling silky soft, nourished and rejuvenated.

130 AED

11% OFFFeatured

Yong Chin Peeling Gel with Vitamin C 150gm

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Yong Chin Peeling Gel with Vitamin C 150gm

Brightens and smooths, eliminates dead skin cells.

YC is proud to present Peeling Gel with Vitamin C for smooth care of dead skin cells without irritation on skin. Especially developed for the bright skin tone, this enzymatic exfoliating solution gently eliminates dead cell and impurities, leaving the skin instantly smooth and velvety soft.
Enriched with skin nourishing vitamins, when used regularly, your skin will be soft, smooth, bright and healthy which enriched with skin nourishing vitamins.

How to use:

Apply gel on dry skin. Gently massage in circular motion to visibly exfoliate. Rinse with water. For extra enzymatic exfoliation, leave on for 3 to 5 minutes before rinsing. Use 1-3 times a week depending on skin sensitivity.

40 AED

6% OFFFeatured