Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Face Cream, Skin Care, Spot Corrector

Arena Gold Face Lifting Cream Anti Wrinkles Anti-Aging

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Arena Gold Face Lifting Cream Anti Wrinkles Anti-Aging

How to use face lifting Cream :

Take the substantial amount of the Arena Gold herbal beauty Cream on your palm. Apply it on the face and leave it overnight. Wash your face in the morning for best results. Don’t go near flame or in sun exposure. Do not massage or rub after applying the cream.

30 AED

12% OFFFeatured

Advanced Clinicals Turmeric Oil Face Serum 52ml

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Advanced Clinicals Turmeric Oil Face Serum 52ml

Concentrated antioxidant Curcumin, derived from Turmeric, promotes beautiful looking skin without staining your skin orange. Turmeric is credited as a miracle for congested skin thus your complexion benefits from all the anti-aging power of Turmeric without the side effects of other orange-colored Turmeric products. Our multi-tasking formula helps smooth skin and replenish moisture so skin looks clear and refined. You will instantly notice softer skin thanks to intensive hydration and moisture replenishment. Visibly diminish imperfections for clear, firm and supple looking skin with daily use. Our non-greasy antioxidant oil quickly rehydrates dry skin with natural redness-fighting botanicals.

75 AED

13% OFFFeatured

Fruit Of The Wokali Sunscreen SPF60 Sensitive Skin 100ml

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Fruit Of The Wokali Sunscreen SPF90 Sensitive Skin 100ml

Fruit of the wokali sunscreen cream SPF90 for sun-sensitive and tanned skin. The balanced UVA/UVB filter system protects skin immediately and reliably against sunburn and premature skin aging caused by sunlight. It prevents the appearance of pigmentation spots, guarantees long-lasting protection of skin cells, and intensely moisturizes.

35 AED

10% OFFFeatured

Piment Doux Concentrate Classic Lightening Cream 300ml

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Piment Doux Concentrate Classic Lightening Cream 300ml

Piment Doux Concentrate Cream milk with fruit acids is a complex designed to lighten, purify and hydrate your skin. Rich in vitamin A and E. It preserves your skin, softens, refreshes, and makes it so much more radiant.

45 AED

13% OFFFeatured

Silky Cool Mint Facial Mud Mask Tube 300gm

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Silky Cool Mint Facial Mud Mask Tube 300gm

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

35 AED

19% OFFFeaturedOut Of Stock

Shower Gel, Skin Care

Nutriclair Kids Baby Foaming Gel 500ml

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Nutriclair Kids Baby Foaming Gel 500ml

Nutri-Kids Foaming Gel Body And Hair Baby 500 ml: the Foaming Shampoo Body and Hair with sweet almond oil is particularly recommended to softly wash the body and hair of your Baby.

65 AED

20% OFF

Oils & Moisturizer, Skin Care

Dr.Meinaier Pure Pear Oil Essential Oils for Brightening and Moisturising 118ml

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Dr.Meinaier Pure Pear Oil Essential Oils for Brightening and Moisturising 118ml

Pear Oil: Rich in vitamin D and protein, it is a good moisturizing and moisturizing oil, which can maintain skin moisture, prevent wrinkles, and soften the skin. It is suitable for mature and aging skin. It is often used for facial, body massage, and hair maintenance.

20 AED

7% OFFFeatured

Queen Helene Mud Pack 177ml

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Queen Helene Mud Pack 177ml

Mud pack masque is the original old-fashioned, time-tested earth facial treatment with imported natural english clay, that will work wonders for your skin. It’s a very effective pore cleanser. It helps tighten loose, sagging skin on your face and neck and relaxes tired face muscles to soften lines and wrinkles.

How to Use:

Cleanse your face and neck thoroughly. Apply Mud Pack Masque generously. Leave on for about 15 minutes to allow masque to dry and harden. Remove with warm water and a washcloth.

65 AED

13% OFFFeatured

AR Vitamin E Collagen Velvety Skin Smoothing Body Lotion For All Skin 600ml

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AR Vitamin E Collagen Velvety Skin Smoothing Body Lotion For All Skin 600ml

Nourishing & Hydrating: AR Vitamin E Collagen Body Lotion deeply moisturizes and nourishes the skin, leaving it soft, smooth, and radiant.

Collagen-Infused Formula: Enriched with collagen and Vitamin E, this velvety lotion helps improve skin elasticity, reduce dryness, and promote a youthful glow.

For All Skin Types: Gentle yet effective, this 600ml lotion is suitable for all skin types, providing long-lasting hydration and a silky-smooth feel.

65 AED

8% OFFFeatured

Purec Egyptian Magic Whitening Gold Lotion 14Days 300ml

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Purec Egyptian Magic Whitening Gold Lotion 14Days 300ml

The best quality whitening lotion that helps in facial treatments like blemish, burns, age spots and pimples defense with Egg Yolk & L-Glutathione. It gives a tinted overall whitening and firming of the face and body within 14 days of use.

Direction for use

Apply morning and evening on cleansed skin. Gently massage till complete absorption.

60 AED

PRODUCTS ON SALES

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13% OFFFeatured

Scrubs, Skin Care

Skin Doctor Olive Whitening Scrub For Face & Body 500gm

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Skin Doctor Olive Whitening Scrub For Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Olive which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

13% OFF

Oils & Moisturizer, Skin Care

Prettybe Massage Oil Natural 500ml

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Prettybe Massage Oil Natural 500ml

35 AED

4% OFFFeatured

Eau De Parfume, Fragrances, Unisex

9 AM Dive Eau De Parfum 100ml

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9 AM Dive Eau De Parfum 100ml

An invigorating and fresh fragrance that captures the essence of a brisk morning plunge into crystal-clear waters. This dynamic scent opens with lively citrus notes that awaken the senses, reminiscent of the first rays of sunlight on a serene morning. As it evolves, a blend of aquatic and ozonic accords takes center stage, creating a refreshing and revitalizing experience. #CraftedByAfnan

PERFUME NOTES

Top Notes: Lemon, Pink Pepper, Mint and Black Currant
Middle Notes: Apple, Incense and Cedar
Base Notes: Patchouli, Jasmine, Ginger and Sandalwood

125 AED

12% OFFFeatured

Difeel Ultra Growth Basil & Castor Oil Pro Growth Shampoo 1000ml

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Difeel Ultra Growth Basil & Castor Oil Pro Growth Shampoo 1000ml

CASTOR OIL SHAMPOO FOR HAIR GROWTH: Unique nature based essential oil formula helps promote hair growth while smoothing each hair follicle for a high shine.
NATURAL HAIR SHAMPOO FOR GROWTH: Deeply cleanses and moisturizes the scalp. Helps ease dandruff and leaves hair smooth and shiny.
SHAMPOO CASTOR OIL FOR HAIR GROWTH: Delivers hydrating and nourishing results to dry, damaged hair. Recommended for men and women with thinning hair
SHAMPOO FOR GROWING: Helps thicken hair making it smoother, stronger and less frizzy while working to prevent future breakage. To use, apply as you would any shampoo. Work into a lather and rinse.
HAIR GROWTH HEALTHY SCALP SHAMPOO: For optimal results use in conjunction with Difeel Basil & Castor Oil Hair Growth Conditioner. Easy to use and convenient Difeel packaging and dispensing.

220 AED

10% OFFFeatured

Pretty Cowry Honey Scrub 350ml

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Pretty Cowry Coconut Scrub 500ml

Pretty Cowry Coconut Sherbet Body Scrub contains coconut extract. It does not irritate the skin, is able to deeply cleanse and restore the skin, removes dirt and dead cells, prevents wrinkles, supports metabolism and makes the skin soft and smooth.

45 AED

8% OFFFeatured

G-Moon Extra Beauty Glow Arbutin + Licorice Strong Whitening Lotion SPF 50 500ml

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G-Moon Extra Beauty Glow Arbutin + Licorice Strong Whitening Lotion SPF 50 500ml

Brightening body lotion with Arbutin and Licorice for targeted tone and radiance care.

Formulated with Arbutin and Licorice
Helps improve the appearance of uneven skin tone
Supports brighter and more radiant-looking skin

185 AED

17% OFFFeatured

Body Gel, Skin Care, Tubes

Lemon Glow Ultimate Lightening Treatment Gel 50gm

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Lemon Glow Ultimate Lightening Treatment Gel 50gm

Lightening Strength: Gentle Radiance – Ideal for Oily & Acne-Prone Skin

Lemon Glow Ultimate Lightening Treatment Gel combines Lemon Peel Oil, Lingonberry Seed Oil, Mulberry Root Extract, and Licorice Extract in a lightweight treatment gel developed for oily, combination, and acne-prone skin. It helps visibly brighten skin, improve the appearance of uneven skin tone, and reduce the look of discoloration while promoting a clearer, smoother, and more balanced-looking complexion.

Its lightweight formula absorbs quickly with little to no residue, making it an excellent choice for oily and combination skin or for those who prefer a lighter alternative to a cream. With continued use, skin appears brighter, clearer, more even-toned, and naturally radiant.

125 AED

33% OFFFeatured

Yoko Yogurt Spa Milk Salt 300g

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Yoko Yogurt Spa Milk Salt 300g

Spa salt scrub Milk and yogurt recipe Rich in milk and vitamins that help exfoliate old skin cells. Ready to reveal new skin that is noticeably whiter.

How to use

Pour enough salt onto your palm. Scrub on wet skin in circular motion. Leave it on for about 3 minutes and then rinse it off.

10 AED

25% OFFFeatured

Yong Chin Brightening and Clear Sulphur Soap 100gm

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Yong Chin Brightening and Clear Sulphur Soap 100gm

Sulfur herbal soap for skin brightening and moisturization. An effective formula against fungal, bacterial, and parasitic infections, addressing various skin issues، and treats acne.

Gently cleanses, eliminates acne, pimples, freckles, and discolorations while preserving natural oil balance, hydration, and cell renewal.

15 AED

11% OFFFeatured

Hair Care, Mask, Shampoo

Lady Diana Herbal Collection Botanical Shine Shampoo with Natural Lavender 1000ml

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Lady Diana Herbal Collection Botanical Shine Shampoo with Natural Olive 1000ml

Lady Diana Olive Botanical Shine Shampoo is contains natural ingredients. Adds a glow and natural shine to the hair. Best for daily use. Suitable for all hair types. Contains natural scent which lasts for long.

40 AED

GIFT SET

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6% OFFFeatured

Conditioner, Hair Care

TGIN Green Tea Moist Leave-In Conditioner 384ml

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TGIN Green Tea Moist Leave-In Conditioner 384ml

Kiss dry hair goodbye and say hello to soft, beautiful moisturized curls with tgin Green Tea Super Moist Leave in Conditioner. Packed with green tea, shea butter, and argan oil, this lightweight formula has the perfect combination of moisture and antioxidants, which helps to improve manageability, fight frizz, and transform dry brittle strands into soft, smooth and healthy hair. This natural conditioner is also great for detangling and safe enough for kids!

Benefits

Lightweight formula with no build-up

Leaves hair feeling soft, smooth and manageable

Detangles knots and tangles

Reduces frizz and flyaways

Replenishes hairs natural oils

Penetrates hairs cuticle to allow for thorough conditioning

Prevents split ends and reduces breakage

Promotes healthy hair growth

75 AED

10% OFFFeatured

Fruit Of The Wokali 24-Hour Rejuvenating Body Cream With Shea Butter, Avocado And Bergamot 500ml

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Fruit Of The Wokali 24-Hour Rejuvenating Body Cream With Shea Butter, Avocado And Bergamot 500ml

Fruit of the Wokali – Moisturizing Body Lotion with Shea Butter, Avocado and Bergamot

Product type: Rejuvenating body lotion / 24h ultra-hydrating treatment

Main ingredients:

Shea Butter: Provides a repairing base that intensely nourishes and improves elasticity.
Avocado Oil: Rich in fatty acids and vitamins A, D and E, which penetrate deeply to regenerate dry skin.
Bergamot Essence: Provides antiseptic properties and a refreshing citrus aroma that helps to revitalize and rejuvenate the appearance of the skin.

Main benefits:

Hydration and Rejuvenation: A balanced formula that not only moisturizes, but works gently to restore youth to dull skin.
24 Hour Deep Nutrition: Offers continuous relief from tightness, keeping skin protected from external agents throughout the day.
Premium Softening Formula: Designed to transform the texture of dry skin, leaving it noticeably more supple, soft, and elastic.
Healthy Glow: Enhances the body’s natural radiance without leaving a greasy feeling, thanks to its fast-absorbing texture.
Sensory Stimulation: Its pleasant and refined fragrance combines creamy notes with citrus touches to stimulate the senses with every application.

45 AED

13% OFFFeatured

Vaseline Healthy Bright Daily Brightening Even Tone Lotion Jelly 725ml

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Vaseline Healthy Bright Daily Brightening Even Tone Lotion Jelly 725ml

Moisturizer cream & lotion are giving you deep moisturize your skin and giving you softness and no dryness you body hand it’s very best for you This unique lightweight cream offers tough protection from pollution and UV rays, while being gentle on the skin. The non-greasy formula forms a shield to protect against dirt, pollution, and the sun It is a Moisturizing body lotion and clinically proven to restore dry skin. Suitable for all skin types. The hot summer saps the moisture from our skin and makes it dehydrated. This makes the skin look dull. So, we don’t feel fresh in summers. Aloe Fresh Body Lotion is specially crafted for summers to address this issue, as it helps to keep your skin fresh in summers and gives it 24 Hours hydration.

35 AED

13% OFFFeatured

Lotion, Personal Care, Skin Care

Vaseline Men Extra Hydration Extra Strength Vaseline Jelly 400ml

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Vaseline Men Extra Hydration Extra Strength Vaseline Jelly 400ml

35 AED

13% OFFFeatured

Eveline White Prestige 4D Whitening Sensitive Areas Cream 100ml

Creams, Personal Care, Sensitive Areas, Skin Care

Eveline White Prestige 4D Whitening Sensitive Areas Cream 100ml

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Eveline White Prestige 4D Whitening Sensitive Areas Cream 100ml

This wonderful cream works to lighten the outer layer of the skin and unify the tone of the skin.
Fights severe pigmentation for up to 48 hours after use.
Suitable for all skin types and smoothes the texture of the skin and improves its texture.

With an advanced formula that gives the skin deep hydration and a clear lightening of skin tone.

70 AED

11% OFFFeatured

Conditioner, Hair Care

Skin Doctor Rosemary Mint Strengthening Leave-in Conditioner 400ml

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Skin Doctor Rosemary Mint Strengthening Leave-in Conditioner 400ml

Infused with biotin for a softer, healthier and longer hair.

Enhance you hair’s strength and manageability with our Skin Doctor Rosemary Mint Strengthening Leave-in Conditioner. Infused with biotin, it instantly softens, detangles and provides balanced moisture and support for healthier, longer hair without rinsing.
Key features:
– No parablen
– No sulfate.
– No paraffins.
– No mineral oils.
– No DEA.
– No animal testing.

How to use:

Apply generously to senctioned hair. Use your detangling tool to work through evenly. Do not rinse. Leave in for continous conditioning.

40 AED

20% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

iCAN London Moisturizing Body Gloss 250ml

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iCAN London Moisturizing Body Gloss 250ml

Experience radiant, silky-smooth skin with ICAN London’s Moisturizing Body Gloss. Formulated with an advanced blend of natural oils and enriched with Aloe, Vitamin E, Coconut, Almond, Sesame, Olive, Clove, Mink, and Eucalyptus Oils, plus Ginseng Extract, this lightweight body gloss deeply penetrates the skin to deliver intense hydration and a luminous glow. Its non-greasy formula leaves your skin soft, supple, and beautifully radiant all day long. Perfect for everyday use, ICAN Moisturizing Body Gloss is your go-to solution for achieving a healthy, dewy complexion from head to toe.

Deep Moisturization with natural oils
Radiant Glow without feeling greasy
Enriched Formula with botanical extracts
Size: 250ml (8.45 fl. oz.)

Give your skin the luxurious care it deserves with ICAN London!

40 AED

50% OFFFeatured

Animate 60Pcs Vitamin E Soft Gel Capsules Facial Oil Capsules Green

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Highlights:

Animate Skin Whitening Vitamin E Capsule is specially formulated to increase the natural glow of the skin and even out its tone. This product, which contains 60 capsules, helps you achieve a healthier and smoother appearance by maintaining the moisture balance of the skin. Thanks to the powerful antioxidant properties of Vitamin E, it reduces the appearance of spots on the skin and delays the signs of aging. With regular use, you can make your skin look brighter and more vibrant.

10 AED

13% OFFFeatured

Conditioner, Hair Care

Cantu Shea Butter Hypoallergenic Conditioner, 236ml

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Cantu Shea Butter Hypoallergenic Conditioner, 236ml

The Cantu Shea Butter Hypoallergenic Conditioner is a gentle and hypoallergenic conditioner specially developed for sensitive skin and scalp. Enriched with natural ingredients such as shea butter, coconut oil and aloe vera, this conditioner nourishes the hair and ensures an optimal moisture balance.

The hypoallergenic conditioner is free of fragrances, parabens, sulfates and other potentially irritating ingredients. It soothes the scalp and reduces the risk of irritation and allergic reactions. At the same time, it moisturizes the hair, gently detangles it and improves combability.

After shampooing, apply Cantu Shea Butter Hypoallergenic Conditioner to damp hair. Distribute evenly from roots to ends and leave for a few minutes. Rinse thoroughly and style your hair as desired.

Use Cantu Shea Butter Hypoallergenic Conditioner to gently condition your hair while respecting the sensitivity of your skin and scalp.

35 AED

8% OFFFeatured

Trimay Tranex Lotus Ampoule 50ml

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Trimay Tranex Lotus Ampoule 50ml

With a delicate and milky texture, it moisturizes, softens and retains moisture, preserves the elasticity of the skin. Improves skin texture, leaving it smooth and supple.

Key features:

Reduces pigmentation spots, freckles and acne marks: The tranexamic acid in the composition helps reduce and prevent pigmentation by inhibiting excessive melanin production, responsible for these skin problems.

Even skin tone: Ingredients such as niacinamide, vitamin C (in the form of ascorbic acid), and amino acids help even out skin tone, reducing discolouration and giving a more even and radiant appearance.

Moisturizing and texture enhancement: The serum?s milky texture provides hydration and softening to the skin, and amino acids help increase natural moisturizing factors, smoothing skin texture.

Antioxidant properties: Lotus, astragalus, pomegranate and green tea extracts are rich in antioxidants that protect skin against oxidative stress, helping to prevent premature aging and maintain healthy-looking skin.

Improved skin elasticity and firmness: Components such as niacinamide, amino acids and natural extracts help maintain skin elasticity and improve skin firmness.

Soothing and protective: Ingredients such as panthenol and squalane help soothe skin, reducing irritation and redness, protecting and maintaining skin?s moisture barrier.

Anti-inflammatory and regenerating action: Certain ingredients such as astragalus extract and panthenol have anti-inflammatory properties, helping to heal micro-injuries and reduce redness.

120 AED