Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

Fair & White So Lemon Brightening & Anti-Dark Spot Face Cream 50ml

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Fair & White So Lemon Brightening & Anti-Dark Spot Face Cream 50ml

A true revolution in skin radiance! This divine face cream is designed to help combat the problems of uneven skin tone and pigmentation spots. It helps even out the complexion and clarify the skin, boosting radiance while leaving skin both supple and comfortable.

65 AED

8% OFFFeatured

Trimay Jeju Matcha Low Ph Cleansing Foam 100ml

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Trimay Jeju Matcha Low Ph Cleansing Foam 100ml

Gently cleanse and refresh your skin with Trimay Jeju Matcha Low pH Cleansing Foam. Formulated with soothing matcha extract sourced from Jeju Island, this mild cleanser helps remove impurities, excess oil, and dirt while maintaining your skin’s natural pH balance. Its low pH formula supports healthy skin without causing dryness or irritation, making it ideal for daily use and suitable for all skin types, including sensitive skin.

Key Benefits:

Mild, low pH formula that respects your skin’s natural barrier
Contains Jeju-grown matcha extract for antioxidant-rich care
Deeply cleanses pores and removes daily buildup
Leaves skin feeling soft, refreshed, and balanced

55 AED

17% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Fakhra Gold Whitening Cream with Kojic Acid, Glutathione, Vitamin C 30gm

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Fakhra Gold Whitening Cream with Kojic Acid, Glutathione, Vitamin C 30gm

Reveal a brighter, smoother, and more even-looking complexion with Fakhra Gold Whitening Cream. This advanced skincare formula combines the power of Kojic Acid, Glutathione, and Vitamin C to help reduce the appearance of dark spots, acne marks, hyperpigmentation, and uneven skin tone while promoting a healthy, radiant glow.

The lightweight, fast-absorbing cream deeply nourishes the skin, leaving it soft, hydrated, and refreshed without feeling greasy. With regular use, your skin appears more luminous, smoother, and revitalized.

Key Benefits

Helps brighten dull and uneven skin tone
Reduces the appearance of dark spots and pigmentation
Helps fade acne scars and blemishes
Enriched with Kojic Acid, Glutathione, and Vitamin C
Nourishes and moisturizes the skin
Lightweight, non-greasy formula
Suitable for daily use

Key Ingredients

Kojic Acid: Helps minimize the appearance of pigmentation and discoloration.
Glutathione: Supports a brighter, more even-looking complexion.
Vitamin C: A powerful antioxidant that helps brighten skin and improve its overall appearance.

How to Use

Cleanse and dry your face thoroughly.
Apply a small amount of cream to the desired areas.
Gently massage until fully absorbed.
Use morning and evening for best results.
During daytime use, apply sunscreen to help protect your skin.

25 AED

8% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Topicrem Mela Anti-Dark Spot Concentrate 40gm

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Topicrem Mela Anti-Dark Spot Concentrate 40gm

Discover the radiant beauty of your skin with Topicrem Mela Anti-Dark Spot Concentrate 40g (1.41 oz), a sophisticated solution designed for those seeking to diminish the appearance of dark spots and achieve a more even complexion. This luxurious concentrate, suitable for all skin types, offers a lightweight and silky texture that effortlessly glides onto the skin, leaving it feeling soft and supple. Infused with a delicate, subtle fragrance, it transforms your skincare routine into a pampering experience. Thanks to its advanced formulation, this concentrate delivers both immediate and long-term benefits, enhancing your skin’s natural luminosity. Enriched with niacinamide, it helps to visibly reduce discoloration and improve skin tone, while vitamin C provides an antioxidant boost, brightening the skin and protecting it from environmental aggressors. Additionally, the inclusion of licorice root extract aids in soothing the skin, promoting a calm and balanced appearance. With consistent use, you’ll notice a gradual fading of dark spots and a more unified skin tone, revealing a smoother, more radiant complexion. Allow your skin to bask in the elegance and efficacy of Topicrem Mela, where every application is a step towards luminous perfection.

120 AED

15% OFFFeatured

Creams, Moisturizers, Skin Care

Astral Face & Body Intensive Moisturiser Cream Original 500ml

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Astral Face & Body Intensive Moisturiser Cream Original 500ml

Astral Intensive Moisturiser Original is a classic skincare product renowned for its rich and nourishing formula.

The “Blue Lid” variant signifies the original formulation of the product.

Purpose:

Designed to provide intensive hydration and nourishment to the skin.

Suitable for use on the face, body, and hands.

55 AED

14% OFFFeatured

Jhalak Beauty Cream With Serum

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Jhalak Beauty Cream With Serum

Jhalak Beauty Cream enhances your complexion, cleans pimples, wrinkles and under eye bags alongside removing blemishes. This cream is made with natural herbs which make your skin healthy & dust free.

30 AED

33% OFFFeatured

Bar Soap, Feminine Care, Personal Care, Skin Care

Valera Cow Milk Whitening Soap 125gm

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Valera Cow Milk Whitening Soap 125gm

10 AED

14% OFFFeatured

SH-18 Premium Skin Lightening Cream 50gm

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SH-18 Premium Skin Lightening Cream 50gm

SH-18 Premium Skin Cream is a 12-pack bundle of creams formulated from natural extracts and antioxidants. Rich in vitamins and hydrators, this cream is a safe and effective way to reduce the appearance of blemishes and achieve a brighter, more even skin tone. With regular use, SH-18 helps to maintain your skin’s natural healing capabilities to ensure a healthy, radiant complexion.

30 AED

17% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Dr Vite Hand & Foot 3 Plus Whitening Cream

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25 AED

11% OFFFeatured

COSRX Advanced Snail 96 Mucin Power Essence 100ml

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COSRX Advanced Snail 96 Mucin Power Essence 100ml

Moisturizing and Nourishing Essence for ALL skin types.

This essence protects the skin from moisture loss while keeping skin texture smooth. This contains 96% of Snail Secretion Filtrate which keeps your skin moisturized all day while bringing back skin’s vitality.

It’s suitable for all skin types.

For best results, use with Advanced Snail 92 All in One Cream.

This essence requires enough patting to be absorbed. Use it before or after a sheet mask to form a better synergy.

98 AED

PRODUCTS ON SALES

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22% OFFFeatured

Serums, Skin Care

Bio Claire Fade Serum 50ml

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Bio Claire Fade Serum 50ml

The lightening cream Bio Claire without hydroquinone stimulate

the lightening processes im a natural way, makes your complexion

clear and even with no mess. Its natural Bio-Vegetal Activator

makes ypur skin bright and healthy

35 AED

20% OFFFeatured

Spot Corrector, Skin Care

Gold Skin Spots Corrector with Snail Slime 38gm

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Gold Skin Spots Corrector with Snail Slime 38gm

GOLD SKIN Spots Coreector helps fade spots on the skin (elbows, phalanges, armpits). Used as a complement to the GOLD SKIN body care range, your complexion will regain a uniform appearance and your skin will feel smooth.

Product benefits

Helps fade spots.

Reduces and prevents skin imperfections.

Evens the skin tone.

How to use

Apply GOLD SKIN Spots Corrector with snail slime day and night on your elbows, knuckles and underarms.

Then gently massage on the parts where spots persist.

To be used in addition to the body care range.

20 AED

13% OFFFeatured

Skin Doctor Camel Milk Whitening Body Butter 200ml

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Skin Doctor Honey & Milk Soap 100gm

Intensive and nourishing soap for a healthy skin.

Skin Doctor Goat Milk Soap 100gm

Intensive and nourishing whitening & anti-Wrinkle soap with goat milk extract.

Skin Doctor Goat Milk Soap is created with mild but effective whitening essences plus the tropical blend of Goat Milk Extract to help fight wrinkles & whiten the skin while cleansing.
it contains fine moisturizers to soften, smoothen and prevent skin from dryness. Leaves your skin fairer, smoother, healthier and younger-looking.

How to use:

Apply onto wet face and body during shower or bath. Use regularly morning and night.

Skin Doctor Honey & Milk Soap is created with mild but effective moisturizing essences plus Honey and Milk Extract to help whiten skin while cleansing. It also contains fine moisturizers to soften, smoothen and prevent skin from dryness. Leaves your skin fairer, smoother, healthier and younger-looking.

How to use:

Apply onto wet face and gently massage thoroughly, then rinse off.

Use twice daily, morning and night.

35 AED

18% OFFFeatured

Epiderm Skin Lotion 30ml

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Epiderm Skin Lotion 30ml

Epiderm lotion is a topical cream that is used for the treatment of inflammatory, bacterial, and fungal infections of the skin such as eczema, dermatitis, and athlete’s foot.

45 AED

7% OFFFeatured

Glycerin, Oils & Moisturizer, Skin Care

QEI+ Paris Active Harmonie Repair Lightening Glycerin 500ml

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QEI+ Paris Active Harmonie Repair Lightening Glycerin 500ml

In the range Active Harmonie Réparateur, QEI+ has elaborated a Fine Glycerin, rich of Carrot Oil and the best vegetable toning extracts.
After applying, you will feel the repairing and nourishing power on your skin. The epidermis is fed and regenarated. With its very special formula, the Active Harmonie Réparateur Fine Glycerin will improve moisturisation, clarity and even complexion of your skin. After carefully cleansing your skin with the QEI+ Active Harmonie Réparateur soap, apply once or twice a day, the Active Harmonie Réparateur Fine Glycerin on your body.

280 AED

22% OFFFeatured

AmAcne Prone Skin Acne Deep Cleansing Facia Cream for Acne Treatment

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AmAcne Prone Skin Acne Deep Cleansing Facia Cream for Acne Treatment

Are you ready to say goodbye to stubborn acne once and for all? Amalico’s acne set is your ultimate solution! With their incredible face wash, foam wash, cream, serum, and soap, you’ll be armed with the power of all-natural ingredients to tackle those breakouts head-on.

35 AED

13% OFFFeatured

Aura Moisturizing Body Lotion 250ml

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Aura Moisturizing Body Lotion 250ml

Aura Moisturizing Body Lotion is a luxurious and nourishing moisturizer that helps to deeply hydrate and protect your skin. Rich in natural ingredients such as Aloe Vera, Jojoba Oil, and Shea Butter, this fast absorbing lotion helps to lock in moisture and soothe dry, rough skin. With regular use, this lotion will leave your skin feeling soft and smooth, restoring its natural glow and protecting it from the elements. With its light, pleasant scent, Aura Moisturizing Body Lotion is the perfect addition to any skincare routine.

Rich in natural ingredients such as Aloe Vera, Jojoba Oil, and Shea Butter
Fast absorbing to lock in moisture
Leaves skin feeling soft and smooth
Restores skin’s natural glow and protects from the elements
Light, pleasant scent

35 AED

13% OFFFeatured

IQueen Styling Tek Solid Wood Round Hair Brush 74x252mm

Accessories, Hair Accessories, Hair Care

IQueen Styling Tek Solid Wood Round Hair Brush 74x252mm

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IQueen Styling Tek Solid Wood Round Hair Brush 74x252mm

A sheer whitewashed finish subtly reveals the natural wood grain, while indigo rubber inserts offer a striking contrast and superior grip.

The Alternative Bristling design combines double-strand nylon for deep, snag-free penetration and open-tip ionic bristles for optimal hair control and conditioning.

Together, they deliver effortless curling, straightening, volumizing, and sectioning—outperforming traditional round brushes with ease.
Overall Diameter: 74mm, Length:252mm

70 AED

22% OFFFeatured

Skin Doctor Cracked Heel Repair Cream 75gm

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Highlights:

Skin Doctor Cracked Heel Repair Cream 75gm

Pro active treatment that gets rid of rough, dry or cracked heels and stimulates re-growth.

Pro-Active Repair Treatment is specially created to get rid of rough, dry or cracked heels and stimulate re-growth of skin cells. With Skin Doctor Cracked Heel Repair cream, you’ll notice visible improvement of less cracks in 3 days and softer, smoother and more supple skin in just 7 days.
Product Highlights:
– Fast and visible repair results.
– Dermatologist tested and recommended.
– Reduces discomfort.
– Helps reduce foot odor.
– Prevents skin infection.
– Easily absorbed.
– Fragrance free.
– Can be used on sensitive skin.

35 AED

14% OFFFeatured

Skin Doctor Facial Cleanser Lemon 225ml

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Skin Doctor Facial Cleanser Lemon 225ml

Perfume free micellar formula for face, eyes and lips. Removes make up, Cleanses and Soothes.

Achieve beautiful bare skin with Skin Doctor Facial Cleanser with Lemon extract that helps refresh and helps the skin feel clean and clean and clear. Removes 3 layers of impurities-make up, pollutants and oil while locking in moisture so skin remains nourished. Fresh & Anti-oily formulation for combination to oily skin.

How to use:

Pour on a cotton pad and wipe off. No need to rinse off.

30 AED

GIFT SET

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8% OFFFeatured

Hair Care, Hair Gel & Spray

Difeel Caffeine & Castor Leave-in Conditioning Spray 177ml

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Difeel Caffeine & Castor Leave-in Conditioning Spray 177ml

Difeel Caffeine & Castor Leave-in Conditioning Spray helps stimulate faster hair growth and increase overall thickness of the hair.

Our Caffeine and Castor Leave-in Spray works to condition and leave hair softer, smoother and more manageable.

DIRECTIONS
Spray liberally all over wet hair after showering for ease of brushing and detangling. Use throughout the week on either wet or dry hair to promote healthy hair growth and to aid in brushing and styling.

185 AED

17% OFFFeatured

Yoko Green Apple Spa Salt Shower Bath 250g

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Highlights:

Yoko Green Apple Spa Salt Shower Bath 250g

Spa salt scrub mixed with shower cream Apple Recipe Rich in Vitamin E, Vitamin B3 and Collagen, it gently exfoliates your skin. and helps preserve your skin to look bright Smooth and soft to the touch Reveal new skin to be noticeably whiter. With a gentle fragrance to make you feel relaxed. Refreshing while taking a shower

How to use

Pour enough salt onto your palm. Scrub onto wet skin in circular motions or use with soap and leave for about 3 minutes, then rinse.

25 AED

20% OFFFeatured

Gluta Gold Fast Action Whitening And Anti Aging Vitamin C Whitening Essential Soap 250gm

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Gluta Gold Fast Action Whitening And Anti Aging Vitamin C Whitening Essential Soap 250gm

Are you looking for a professional skincare soap that combines the power of high-potency Vitamin C (150000mg) and advanced antioxidant care to rejuvenate your complexion? Introducing the new Gluta Gold Vitamin C Whitening Essential Soap, expertly formulated to target stubborn skin concerns while delivering fast, visible whitening and anti-aging results.

20 AED

6% OFFFeatured

Celebrity Half Cast Paris Intense Whitening Body Milk Lotion 500ml

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Celebrity Half Cast Paris Intense Whitening Body Milk Lotion 500ml

150 AED

12% OFFFeatured

Original Ultra Moisturizing Body Ultra Moisturizing Cream to Help Anti-Drying Action 400ml

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Original Ultra Moisturizing Body Ultra Moisturizing Cream to Help Anti-Drying Action 400ml

This F&W Original Ultra Moisturising Body Cream moisturizes dry and dehydrated skin. Its formula contains Sea Collagen to reinforce its anti-drying action. Delicately perfumed, this skincare helps your skin to recover softness and suppleness.

75 AED

31% OFFFeatured

Conditioner, Hair Care, Hair Treatment

Aphogee Pro-Vitamin Leave-In Conditioner 473ml

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Highlights:

Aphogee Pro-Vitamin Leave-in Conditioner 237ml

Apply to wet or dry hair without rinsing. This deep penetrating leave-in conditioner enriches hair with ApHogee’s exclusive Pro-Phytamine Complex that smoothes hair and increases manageability. It helps all hair types better support styles and protects against thermal damage. A balanced pH seals the cuticle to detangle and enhance color and highlights. This leave-in conditioner is recommended before using heat styling tools or dryers. It also protects hair color.

110 AED

10% OFFFeatured

Fruit of the Wokali Illuminating and Beautifying Body Scrub with Rose Extract 600gm

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Highlights:

Fruit of the Wokali Illuminating and Beautifying Body Scrub with Rose Extract 600gm

Fruit of the Wokali Pink Dream Natural Sherbet Scrub (Pink Dream Body Scrub and Sweet Cream)

Product type: “Sherbet” type body scrub / Illuminating and beautifying treatment

Main ingredients:

Rose Extract: An exclusive blend rich in antioxidants that beautifies the skin and helps fight the signs of skin fatigue.
Vitamin C: Acts as a powerful natural brightener that evens out skin tone and brings clarity to the face and body.
Sugar: A natural mechanical exfoliant that gently removes impurities and dead skin cells.
Sweet Cream: Emollient base that guarantees deep hydration and a silky texture during application.

Main benefits:

Reveals Radiant Skin: Effectively eliminates dullness and dryness, transforming rough skin into a soft, smooth, and renewed surface.
Nutrition and Balance: Its advanced formula nourishes the skin layers while balancing hydration, preventing the loss of natural moisture.
“Juicy” Hydration: Provides a feeling of freshness and lasting moisture that leaves the skin looking healthy and vital.
Restoring Radiance: Thanks to Vitamin C, it helps to restore lost luminosity, ideal for skin that needs a boost of vitality.
Stimulation of Circulation: The massage with the sugar grains boosts blood flow to the surface of the skin, promoting firmness and regeneration.

45 AED

9% OFFFeatured

Vaseline Deep Cleanse Milk Nutrient Shampoo 650ml

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Vaseline Deep Cleanse Milk Nutrient Shampoo 650ml

32 AED

10% OFFFeatured

Silky Cool Hot Oil Herbs Conditioning Hair Treatment for Hair Growth 1000ml

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Silky Cool Hot Oil Herbs Conditioning Hair Treatment for Hair Growth 1000ml

Keep your hair Shiny & Healthy and get the hairstyle you’ve always wanted with our hot oil Hair Cream.

45 AED

15% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Now Foods Solutions Evening Primrose Oil 118ml

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Now Foods Solutions Evening Primrose Oil 118ml

Condition: Skin in need of nourishment and protection

Solution: 100% pure evening primrose oil (EPO) is a natural vegetable oil used by herbal practitioners for a variety of skin concerns. EPO has essential fatty acids (EFAs) that nourish the body tissues, including skin. EPO is an excellent skin conditioning agent that can be used to maintain a healthy complexion. Each 1 ml of oil contains 80-100 mg of GLA – an essential fatty acid that can nourish and protect healthy skin cells. 100% pure evening primrose oil is derived from evening primrose seeds. This oil is pressed at a low temperature to obtain a pure, natural, virgin oil, without the use of solvents, fillers or preservatives.

55 AED