Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Primers, Serums, Skin Care

The Ordinary 100% Plant-Derived Squalane 30ml

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The Ordinary 100% Plant-Derived Squalane 30 ml

A lightweight plant-derived solution that supports healthy hydration.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Dryness

Highlighted Ingredients:

Squalane: An exceptional hydrator that can prevent ongoing loss of hydration.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: Squalane has very high emollience, is an exceptional hydrator and can prevent ongoing loss of hydration that impairs dermal suppleness.

45 AED

20% OFFFeatured

Jergens Original Scent Dry Skin Moisturizer with Cherry Almond Essence 200ml

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Jergens Original Scent Dry Skin Moisturizer with Cherry Almond Essence 200ml

Jergens Original Scent Moisturizer helps you reveal deeply luminous, visibly softer skin. This unique formula contains an illuminating HYDRALUCENCE blend, as well as nourishing hydrators and our classic Cherry Almond Essence. Provides dry skin with long lasting moisture rich hydration for visibly softer skin. Jergens Moisturizers restore your skin’s deep luminosity to reveal skin that’s never looked so beautiful.

20 AED

13% OFFFeatured

Tocobo Bio Watery Sun Cream SPF50+ PA++++ 50ml

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Tocobo Bio Watery Sun Cream SPF50+ PA++++ 50ml

A moisturising and refreshing light sunscreen.

Part hydrating serum, part soothing skin treatment, part sunscreen, the TOCOBO Bio Watery Sun Cream SPF50+ PA++++ is a must-have in your skincare routine. This featherweight formula is heavy on skin protection, offering an SPF50+ and high PA rating to keep ageing UV rays from penetrating the skin, while bio hyaluronic acid and white wood ear mushroom help to soothe and moisturise skin on the daily. With a white, silky texture that instantly sinks into the skin, without a sticky residue, this sunscreen is your new go-to for a glowing, hydrated and protected complexion.

105 AED

29% OFFFeatured

Reo Whitening Beauty Cream 50gm

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Reo Whitening Beauty Cream 50gm

Reo unfolds its exclusive skin care products with finest ingredients. Reo Whitening Beauty Cream is a non-greasy facial cream for a naturally radiant and glowing skin. It balances the uneven skin tone and keeps the skin moisturized. Its fine components clear dark spots, blackheads and freckles.

25 AED

17% OFFFeatured

Cocopulp Lightening Lotion 250ml

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Cocopulp Lightening Lotion 250ml

Evens out skin tone and makes skin firmer giving a more radiant complexion

Fights against a dull complexion and diminishes the visible appearance of pigment spots.Hydrates and protects the epidermis

The skin is soft, supple and radiant

25 AED

11% OFFFeatured

Clairmen Clarifying Lightening Shower Gel 1000ml.

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Clairmen Clarifying Lightening Shower Gel 1000ml.

Suitable for all skin types, the shower gel Clairmen cleans, exfoliates and softens. The microspheres embedded gently remove dead cells from the skin, keeping it nourished and hydrated, leaving it silky and giving it a feeling of freshness and sweetness for the whole day.

40 AED

33% OFFFeatured

Skin Doctor Goat Milk Soap 100gm

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Skin Doctor Honey & Milk Soap 100gm

Intensive and nourishing soap for a healthy skin.

Skin Doctor Goat Milk Soap 100gm

Intensive and nourishing whitening & anti-Wrinkle soap with goat milk extract.

Skin Doctor Goat Milk Soap is created with mild but effective whitening essences plus the tropical blend of Goat Milk Extract to help fight wrinkles & whiten the skin while cleansing.
it contains fine moisturizers to soften, smoothen and prevent skin from dryness. Leaves your skin fairer, smoother, healthier and younger-looking.

How to use:

Apply onto wet face and body during shower or bath. Use regularly morning and night.

Skin Doctor Honey & Milk Soap is created with mild but effective moisturizing essences plus Honey and Milk Extract to help whiten skin while cleansing. It also contains fine moisturizers to soften, smoothen and prevent skin from dryness. Leaves your skin fairer, smoother, healthier and younger-looking.

How to use:

Apply onto wet face and gently massage thoroughly, then rinse off.

Use twice daily, morning and night.

10 AED

33% OFF

Pretty White Clarifying Soap 180gm

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Pretty White Clarifying Soap 180gm

Deeply cleanses and eliminates impurities Exfoliates dead cells and reveals the skin’s radiance Prepares the skin for the action of other products Soft, supple and radiant skin

10 AED

17% OFFFeatured

Renew Placenta Beauty Cream 15g

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Renew Placenta Beauty Cream 15g

Renew Placenta Beauty Cream Made from imported fruit and flower extracts with double acting anti-aging, skin whitening properties, anti-irritant booster and anti-ozone activity. Best for wrinkles, freckles, white and blackheads, sun-damaged dark spot

25 AED

8% OFFFeatured

Fairlady Papaya & Niacinamide Extra Whitening Body Lotion 700ml

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Highlights:

Fairlady Papaya & Niacinamide Extra Whitening Body Lotion 700ml

Fair Lady Papaya Lotion is a skin care product designed to lighten and even out skin tone. It contains papaya extract and niacinamide, which work together to improve the appearance of the skin and make it brighter.

Benefits and Features:

Helps reduce pigmentation and dark spots, giving the skin a brighter and more even appearance.
Provides intense hydration to the skin, leaving it soft and supple.
Contains ingredients that nourish the skin and improve its elasticity and overall health.
It is designed to be gentle and effective on all skin types.
It features a light formula that is quickly absorbed by the skin without leaving a greasy residue.
Contains niacinamide, which is known for its effectiveness in improving the appearance of the skin and reducing pigmentation.

How to use:

Use daily after bathing or as needed.

Apply an appropriate amount of lotion to dry, clean skin.

Gently massage the lotion in circular motions until it is completely absorbed by the skin.

For best results, it is preferable to use it regularly in the morning and evening.

60 AED

PRODUCTS ON SALES

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17% OFFFeatured

Scrubs, Skin Care

Skin Doctor Face & Body Scrub With Strawberry 1000ml

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Skin Doctor Face & Body Scrub With Strawberry 1000ml

Exfoliates, smoothens and moisturizes the skin.

Skin Doctor Face & Body Scrub with Strawberry Extract exfoliates the skin gently for smooth skin. It improves and moisturizes your skin naturally, removing dead skin cells impurities and dirt to replace them with fresh clean skin.

How to use:

Apply scrub with hands. Gently massage in circular motion

with an adequate amount of scrub then rinse.

50 AED

31% OFFFeatured

Fair & White Original Exfoliating and cleansing Soap Aloe Vera 200gm

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Fair & White Original Exfoliating and cleansing Soap Aloe Vera 200gm

The aloe vera Soap offers a twofold efficacy: it rubs impurities responsible for dull complexions and cares for your epidermis while preserving the skin’s natural balance. This skincare contains aloe vera well known for its soothing, moisturizing and protective properties. Suitable for all skin

45 AED

25% OFFFeatured

Double Dose Ultra Whitening Molato Salt Body Scrub Carrot 3X Action 580gm

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Double Dose Ultra Whitening Molato Salt Body Scrub Carrot 3X Action 580gm

Are you looking for an advanced body scrub that harnesses the power of salt exfoliation combined with the nourishing benefits of carrot extracts for ultimate skin brightening? Discover Double Dose Molato Salt Body Scrub, expertly formulated with a potent Carrot 3X Action to effectively slough away dead skin cells, purify pores, and leave your skin brilliantly radiant.

45 AED

17% OFFFeatured

Vaseline Healthy Hands & Stronger Nails With Keratin Hand Cream 75ml

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Vaseline Healthy Hands & Stronger Nails with Keratin Hand Cream 75ml

Provides instant relief and comfort sensation to dry, rough and damaged skin

Quick absorbing formula creates an invisible barrier to protect skin against external influence

Strengthens nails and softens cuticles while preventing it from tearing

25 AED

14% OFFFeatured

Gold Skin Clarifying Oil with Argan Oil 70ml

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Gold Skin Clarifying Oil with Argan Oil 70ml

GOLD SKIN oil moisturizes your skin and brightens it gradually. Enriched with Argan oil, it nourishes the skin intensely, effectively fights stains and the effects of aging and restores suppleness to the epidermis.
Result: your skin regains firmness, softness and radiance.
Product benefits

• Moisturises and nourishes the skin
• Helps unify the skin tone
• Fights effectively the spots of the epidermis
• Restores suppleness and radiance to the epidermis
How to use
Pour a few drops into the palm of your hands, rub and massage your skin.
NB: Rinse hands thoroughly after use. In case of contact with eyes, rinse immediately.

30 AED

15% OFFFeatured

LightenUp Anti-Aging Cleansing Soap 200g

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Highlights:

LightenUp Anti-Aging Cleansing Soap 200g

Introducing our LightenUp Anti-Aging Cleansing Soap, a luxurious skincare essential enriched with the nourishing power of Argan Oil, Shea Butter, and Vitamin E.

This cleansing bar is specifically designed to condition and calm dry skin, leaving it clean, energized, and naturally radiant. The high concentrations of vitamins and powerful moisturizing antioxidants in Argan Oil and Shea Butter provide exceptional hydration and help rejuvenate your complexion, promoting a clearer and brighter skin tone.

Experience the benefits of this cleansing bar as it gently lifts away impurities, leaving your skin soft, soothed, and noticeably smoother. The superior anti-oxidant properties of Vitamin E work to restore your skin’s natural glow, revealing a healthier and more revitalized appearance.

Directions: Form a rich lather between your hands and apply to your face and body as needed. Gently massage the cleansing bar onto your skin and allow it to dry.

Key Ingredients: Argan Oil, Shea Butter, and Vitamin E.

55 AED

3% OFFFeatured

Clear Essence Exclusive Medicated Fade Creme with Sunscreen 113.5gm

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Clear Essence Exclusive Medicated Fade Creme with Sunscreen 113.5gm

Clear Essence® Exclusive Medicated Fade Creme with Sunscreen will help you experience a transformative New You! Say goodbye to unwanted dark spots, acne scars, age spots, and sun damage. Our high-potency hydroquinone formula delivers remarkable results in just 4-6 weeks. Discover a velvety cream that quickly absorbs into the skin, with added sunscreen for long-lasting protection.

Key Features and Benefits

Diminishes dark spots, acne scars, age spots, and sun damage. Absorbs quickly, leaving a flawless complexion. Contains sunscreen to prevent skin darkening or dark sun spots from reoccurring.

195 AED

25% OFFFeatured

H20 Jours Natural Brightening Bleaching Papaya Soap 250gm

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H20 Jours Natural Brightening Bleaching Papaya Soap 250gm

H20 Jours Naturel Papaya Beauty Soap 250 g Contains pure papaya extract that cleans and protects your skin against bacteria. Your skin stays younger and fresh all the time.

15 AED

17% OFFFeatured

Lady Diana Aloe Vera Face and Body Anti-UV Cream 170ml

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Lady Diana Aloe Vera Face and Body Anti-UV Cream 170ml

Lady Diana Aloe Vera Moisturizing Cream for extra dry skin contains a creamy ultra-rich formula for intense hydration, restoring skin’s natural barrier. This finest moisturizing cream is a luxurious blend of natural vitamin and fast absorbing components securing the skin against external factors to reveal radiant, moisturized and healthy skin.

25 AED

33% OFFFeatured

Bar Soap, Feminine Care, Personal Care, Skin Care

Valera Soap Shea Butter Whitening Soap 125gm

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Valera Soap Shea Butter Whitening Soap 125gm

10 AED

GIFT SET

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10% OFFFeatured

Jergens Daily Moisture Dry Skin Moisturizer Proteins and Citrus Extracts 400ml

Lotion, Skin Care

Jergens Daily Moisture Dry Skin Moisturizer Proteins and Citrus Extracts 400ml

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Jergens Daily Moisture Dry Skin Moisturizer Proteins and Citrus Extracts 400ml

The Jergens Daily Moisture Dry Skin Moisturizer is a hydrating lotion designed specifically for dry skin. With its rich formula, it deeply nourishes and replenishes the skin leaving it soft smooth and moisturized all day long. This moisturizer is perfect for daily use and comes in a convenient 600ml bottle ensuring long-lasting hydration for your skin. Say goodbye to dryness and hello to healthy moisturized skin with Jergens Daily Moisture Dry Skin Moisturizer.

45 AED

8% OFFFeatured

Reborn Beauty Hair Serum Frizz Ease with Vitamin E, Macadamia, and Amla 100ml

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Highlights:

Reborn Beauty Hair Serum Frizz Ease with Vitamin E, Macadamia, and Amla 100ml

Frizz Control: Effectively smooths frizzy and unmanageable hair for a sleek finish.
Enriched with Vitamin E: Helps to deeply nourish and repair hair, promoting healthy growth.
Macadamia Oil: Adds hydration and strength, making hair softer and more resilient.
Amla Extract: Known for enhancing hair volume and shine while preventing breakage.
Lightweight Formula: Absorbs quickly without leaving any greasy residue, perfect for everyday use.
For All Hair Types: Works well on curly, straight, fine, or coarse hair.

55 AED

13% OFFFeatured

SPF 60 Cream Sunscreen for Sun-Sensitive and Tanned Skin Fruit of the Wokali 130gm

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SPF 60 Cream Sunscreen for Sun-Sensitive and Tanned Skin Fruit of the Wokali 130gm

Fruit of the Wokali Sun Care Expert Extra Sunblock Outdoor SPF PA+++60+ Sunscreen for sun-sensitive and tanned skin. The balanced UVA/UVB filter system provides immediate and reliable protection against sunburn. Premature skin aging caused by sunlight is prevented with regular application. Sweat and water resistant. 3-in-1: UVA/UVB protection, brightening and mattifying sunscreen, long-lasting care. Net Wt. 130g

35 AED

17% OFFFeatured

Body Gel, Skin Care, Tubes

Express Glow Triple Fast Lightening Treatment Gel 50gm

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Express Glow Triple Fast Lightening Treatment Gel 50gm

Lightening Strength: Advanced Strength – Fast Lightening for Oily & Combination Skin

Express Glow Triple Fast Lightening Treatment Gel combines Grape Seed Extract, Asafetida Extract, Arbutin, and Vitamin C in a lightweight, fast-absorbing gel formula developed to help visibly lighten skin and improve the appearance of uneven skin tone. Designed to absorb quickly with little to no residue, it is an excellent choice for oily and combination skin, leaving skin feeling fresh and comfortable without a heavy or greasy feel.

Enriched with hydrating and soothing ingredients, it helps improve the appearance of dullness while promoting a smoother, clearer, and more even-looking complexion. With continued use, skin appears visibly lighter, smoother, healthier-looking, and naturally radiant.

125 AED

13% OFFFeatured

Joji Secret Young Collagen 24k Intensive Wrinkle Mask 30gm

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Joji Secret Young Collagen 24k Intensive Wrinkle Mask 30gm

35 AED

13% OFFFeatured

Hair Care, Hair Lotion, Hair Scalp Treatment

Luster’s Pink Growth & Scalp Relief Moisturizing Lotion 355ml

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Highlights:

Luster’s Pink Growth & Scalp Relief Moisturizing Lotion 355ml

Made with a remarkable variety of natural components known to soothe the scalp and support the growth of strong, healthy hair

You will feel a relaxing sensation on your scalp that is both invigorating and soothing.

Moisturizes and nourishes the scalp and hair.

The hair immediately becomes shiny, silky, easy to comb and smooth.

Ideal for natural, thermally and chemically treated hair types and hairstyles.

HOW TO USE:

Gently massage a small amount into the scalp. Distribute sparingly through the hair to maintain shine and manageability.

48 AED

25% OFFFeatured

Glutathione & Collagen Egg Beauty Soap 80gm

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Highlights:

Glutathione & Collagen Egg Beauty Soap 80gm

Improves skin tone and elasticity, eliminates blackheads, acne and fades dark spots. Helps rejuvenate worn-out skin, improve skin tone and elasticity and reveal a youthful complexion. This unique formulation contains vitamin C, vitamin E, glutathione and collagen to firm,brighten,lighten & moisturize. Smoothens and soften skin to give you a tender looking glowing skin.

Brightens, clears green veins, tighten skin,tighten pores, reduces wrinkles, acne, blackheads blemishes, dark eye circles, tired skin and fade spots on the face, improve skin elasticity and leaves the skin smooth and supple which results in a youthful complexion.

How to use:

Lather up soap in your hand, apply to face leave for ten minutes then wash off.

15 AED

10% OFF

Prettybe Massage Lotion Coco butter 1000ml

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Prettybe Massage Lotion Coco butter 1000ml

45 AED

17% OFFFeatured

UCB European White Half Cast Organic Glutathione & Fennel Seed Lightening Serum 100ml

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UCB European White Half Cast Organic Glutathione & Fennel Seed Lightening Serum 100ml

Transform your skincare routine with EUROPEAN WHITE HALF CAST Body Milk – 5 Days Action, an intensive moisturizing body lotion designed to nourish dry skin while promoting a brighter, smoother, and more even-looking complexion. Formulated with Glutathione and Fennel Seed Extract, this lightweight yet deeply hydrating body milk helps improve skin radiance, soften rough areas, and reduce the appearance of dark spots and uneven skin tone.

Its non-greasy formula absorbs quickly into the skin, delivering long-lasting moisture without leaving a sticky residue. The lotion also contains UVA/UVB sunscreen filters to help protect the skin from everyday sun exposure, which can contribute to dullness and uneven pigmentation.

Suitable for daily use, this body milk leaves your skin feeling silky smooth, hydrated, and refreshed with a healthy-looking glow. Whether you’re dealing with dryness, rough texture, or an uneven complexion, EUROPEAN WHITE HALF CAST Body Milk provides effective daily care while helping maintain soft, radiant skin.

How to Use

Apply generously to clean, dry skin after bathing. Massage gently into the skin until fully absorbed, paying special attention to dry areas such as elbows, knees, and heels. Use morning and evening for best results. For prolonged sun exposure, complement with a broad-spectrum sunscreen

125 AED

11% OFFFeatured